No Broke Months For Salespeople - The CEO Mindset for Real Estate Agents | Lessons from Sasha Tripp

Episode Date: October 7, 2025

In this interview, Sasha reveals:How to transition from self-employed agent to business ownerWhy systems and leverage are key to scaling without losing your sanityThe mindset shift that separates high... achievers from average performersHow to attract and retain the right agents for your cultureWhy “just 10 conversations a day” can change everything If you’re ready to lead with purpose, scale with clarity, and design a real estate career that supports your life (not consumes it), this episode is for you. 👉 Don’t miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=trueShadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

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Starting point is 00:00:00 I'm one of the rare people. You're one of the rare people. We actually showed up every day and it still took us 10 years. The average newer agent, if you're not showing up, you know, like most agents don't make it through the first couple of years. We're beating a lot of odds. So it's like, yeah, if you're not showing up every day, it could take even more than 10 years. So I see some of these agents that are constantly like frustrated with like peaks and valleys in their business. And it's like, well, that's part of what we signed up for. You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon talks with real estate powerhouse, Sasha Tripp, on how she went from agent to CEO, building one of Virginia's most trusted brands. Sasha shares the mindset, systems, and leadership strategies that help agents scale smart, lead strong, and build businesses that work for their lives, not the other way around. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneur. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. my name is dan rochon i'm the host of the no broke months podcast which is a show for real estate agents to help you
Starting point is 00:01:34 have no broke months thanks for joining me enjoy the show my name is dan rochon and i hope salespeople have no broke months today i am joined by a very special guest sasha tripp who is a visionary leader in real estate industry i'll tell you more about that in a moment and we're going to talk about how she went from being a real estate agent to a CEO and how to lead skill and thrive in real estate. So Sasha has been a real estate agent for almost 20 years, around 17, 18 years, something like that. And she is the owner of Story House Real Estate in Charlottesville, Virginia, powered by Real Broker. She's a nationally recognized speaker and coach, empowering agents to achieve more than they thought they could do. And with more than 15 years of experience,
Starting point is 00:02:24 building one of Central Virginia's most trusted and innovative real estate brands. Shasha has mastered the art of balancing entrepreneur drive and a deep commitment to delivering exceptional results for her clients and her team. And she believes that success in real estate isn't just about selling homes. It's about creating systems, leveraging tools, and building a business that works for your life, not the other way around because the other way around sort of sucks. Sonsha, welcome. Hi, how are you?
Starting point is 00:02:52 Thank you so much. Thanks for having me. I'm doing great. We have a dreary overcast day in Charlottesville, which means I'm happy to be sitting inside, hanging out on my computer and catching up with friends. Thanks for having. It was sun shining out right now. Where would you be? You know, I don't know. When it's sunny, I try to sit outside at my house on my laptop. I try to make calls from outside, just in the environment, doing things where it's beautiful. And then I try to like, you know, heavy load, front load walk through. So I'm out and about. We have beautiful property here,
Starting point is 00:03:23 mountain views just like it's amazing so bright sunny day is the best day to do stuff like that i love it so so sasha so i want to talk today about you know how we went from an agent to a CEO learn a little bit about your team your your journey but let's take a let's take a little bit of a you know in the beginning so what year did you get your real estate license so i was 2007 uh just out of college and like right when the the kind of the depth of the worst market in our market here and i guess where'd you go to school nation University of Virginia, Charlottesville, Virginia. Yeah, so religious studies major, no marketable skills, and dumped out into the world with nothing really calling my name. And so I got my real estate license. And here we are 20 years later. I think a deep knowledge of religion sort of help, you know, like, I sort of need God as a co-pilot in this industry because it's so funny people. People are like, how'd you make it? I'm like, I prayed a lot. It worked out really well. It ended up being the best major for me. But yeah, it's been a really interesting.
Starting point is 00:04:23 fun run. That's awesome. Why real estate? Um, so I tell a lot of people. I really didn't feel like I came out with like a lot of business skills out of college, but I did want to buy my first house when I was pretty young. I had a significant other. We were really serious. I, it's expensive to live in Charlottesville. I didn't think renting made sense. So I wanted to buy my first house and I realized I just didn't know anything. So I went and, um, did the full real estate course instead of just calling an agent like a normal person. Um, and then by the time I finished it, I was like, I might as well get my license. And then I got my license. I was like, I might as well hang my license. And then I kind of fell into it. I had a job I wasn't loving. And I figured, you know, no time like when
Starting point is 00:05:03 you're young to take the risk and not have a lot of income for a while. So I just kind of dove right in. And yeah, the rest is history, I guess. Love it. So let's fast forward to today. And then we'll backtrack here in a moment and fill in the blank. So today, what does your organization you look like? So today, we have just changed pretty significant in the last just couple of months. We just became, we were a team and we are now a place team, which I don't know if you're familiar with that, but it's kind of a platform that underlies the team, which makes it easier for us to kind of scale and expand and offer more leadership opportunities to the more tenured agents on our team, more leadership, more growth opportunity. And so up until two months ago, it was like just
Starting point is 00:05:45 six agents. We were like the little like SWAT team ninja force of like really just good solid top producing agents. And for the first time ever in the last couple of months, we are bringing on some newer, we're recruiting for the first time in I guess probably seven years of being a freestanding company. We're actually recruiting previously. The only way people came to our team is if they were an assistant of a top producer. So now we're growing and we're hoping I would like to have about 20 agents. Like we need a little more bandwidth. We need more people to take. open houses. So I would like about 20 agents probably a year from now is kind of a goal. And what's your efforts? How are you going to get from, is that 20 more or is that 20?
Starting point is 00:06:26 20 total. Yeah, we don't need it huge. But yeah, I would say we have a couple. We need about 10 more because we added a couple just in the past couple of months. I would say 5 to 10. Like I'm not in a rush. We want 10 of the right people. There's lots of people that we could take, but we're really looking for people that have the bandwidth, have the availability, but then, like, the work ethic and the character are probably number one for us. I feel like we can train pretty much anything else. You mean that someone has to work to be successful in this business? You know, it's funny. It's, um, it's so funny. Like, I remember when I first interviewed, you know, I didn't know anything about real estate. I think is kind of, that's kind of how most real estate licensed
Starting point is 00:07:06 agents start. And I met with a couple of firms in town. And I remember just being like, can you tell me a little bit? Like, what's this going to look like? And they really, all hyped up flexibility six figures like you're going to make six figures in a year this was like almost 20 years ago so six figures in your first year i mean that's was definitely not realistic back then uh at least not the market we were in but yeah it was all like flexibility just host some open houses you know talk to lots of people you'll make lots of friends and that's the key to success and as it turns out yeah work ethic like somebody who will just consistently show up i don't i don't feel like we're not rocket scientists it's not the hardest work but it's consistent recurring work and that's
Starting point is 00:07:52 really what we're looking for the people that are you know ready to commit to that long term i was at the gym with my trainer not too long ago and he asked me then you know he has the perception that i have success in this industry he says what you know what makes you different like what do you do like what's what's the key ingredient i just looked down i was like you really want to know that he's like yeah he's like do you want to know what makes me different than than a lot of my competitors he's like yeah it's like i go to work every day literally just every day not like one every other week here and there it's just like each day and not even every day but like five days a week yeah it's really not that complicated like it's really not that complicated but i think people come into the industry
Starting point is 00:08:34 hearing flexibility and they hear like every other nine to five job that's five days a week so this must not be i don't know what you know but here we are it's really not that hard yeah it's interesting as so many people get in the industry without and i think that may be more i don't know if you agree with this or not that may be more of a function of a function of a few things one is that i think people perceive that there's easy money i think that um and there's a lot of it and i think also that you know that's what gets a lot of people into the industry but then when they get into the industry, they've never been self-employed or, you know, and you're in a position as I am as well, where we're more than self, so it's like you go from a self-employed where
Starting point is 00:09:21 it's you. Yeah. And then you, you know, many, most agents stay there. And then some agents such as yourself, then you evolve into a business owner and now you've got support and you have agents working with you and now you've even evolved even more so over the last two months with bringing on the you know another organization to add on administrative support and recruiting support and leadership opportunities etc so there's a growth and one of which it seems like you're going through right now what what caused you to to consider to join place out of curiosity yeah so um you know i i i think i got good at real estate just it's just kind of what i did and I was, I'm an introvert. So I feel like I just became an extrovert because I had to and that's
Starting point is 00:10:08 what the job required. But I'm actually naturally an introvert. I'm a systems person. I love the computer. I love the process. I love seeing a hole in the process, fixing it so it never happens again. And so I was feeling more and more at conflict with like, okay, I'm sales, sales, sales, sales, produce, produce, sell every house, list every listing, do 80 or 90 sales a year myself. And I was very well leveraged. Like I was doing 80 sales a year and I had a very nice quality of life. So I was very but well leveraged. But that was constantly at conflict with I like to travel and speak. I would like to see a little bit more of the world. I really love growing other agents. Like I love watching the long-term relationship with my own team grow versus the, you know, four to eight to 12-week
Starting point is 00:10:51 process with a client that I may not ever see a person again. And then I love the systems. Like I love being at a computer screen and that is pretty at conflict with like produce produce produce produce and so for me i knew i needed something um to help get this business um systematized enough that i could move myself out of production handed off to other people but that we'd have enough bandwidth we'd have enough expertise without it like killing my administrative staff um to to grow and scale in the past i really never wanted to bring on more agents because we just didn't have the right systems for it. And it felt like a lot of work and a lot of liability. Now it's like I can bring on, I mean, I don't want to trivialize it, but I can bring on new agents
Starting point is 00:11:38 in my sleep. And they are so, they have such excellent handholding and accountability and training in that first 90 days. I can almost pick up with them 90 days in. Once they've proven themselves, like they're really going to do this, they're committed, they're following the system. Then I can commit my time and bandwidth to them. But until, then they're getting really great coaching and they're sort of coaching up or coaching out. And that was the thing that like it was sucking my soul. You know, like that was not my strength. And I did not want to be, have that as my full time job. So the place partnership worked great. And it allows us to grow. I was feeling like a little tiny. We were independent. So we were just a tiny boutique
Starting point is 00:12:16 brokerage, didn't have any franchise affiliation. We were totally independent. And I was starting to feel like, wow, me out on this little island trying to keep up with the industry. I was like, we're going to get left behind. We're not going to be able to keep up technology-wise. We're not going to keep up. I can't be responsible for figuring out every single thing we do next, the way this real estate world's about to go. So lots of reasons, but it all culminated in place and real. What I heard you say is regardless, and that's an option, there's other options available, many. And regardless, it's at some point, as you grow an organization, so I say there's four pillars of an organization. Those are, you know, the first of the foundation of, if you imagine building a business, or building a building rather, that the foundation, the basement would be belief, you know, building the unstoppable business mindset.
Starting point is 00:13:07 And then on the first level would be lead generation. So that would be, you know, you break down a lead generation into marketing and prospecting and networking. And then on the second floor, so the basement would be believed, the first floor would be lead generation. generation, the second floor would then be building an organization around you to be able to leverage and scale. And then finally, in the top one would be, the top floor of the third story would be leadership. And my definition of leadership is to teach somebody else out to think so that they can get what you want. And so it seems really, Sasser, what you're really playing is in the world of, and obviously you can't get to the second and third levels without getting
Starting point is 00:13:49 the foundation and the first level right. But it seems like you are playing more in the, the organization, the leverage of scale, and the leadership teaching other people how to think so they can get what they want in those areas. And that's where you're getting more passion from. Is that, do I understand you right? Yeah, that's totally right. And it's a lot more fun for me. And I also feel like I can just have a bigger impact, right? Like if I can help 10 people that can each go help 50 or 60 people, that's a lot more people that were helping than me helping 50 or 60 people plus my, you know, plus talking to a few people on my team. So, yeah, Yeah, for me, leadership and just having a bigger and feeling like my footprint was getting a little bit bigger. This is Dan Rochon, host of No Broke Months. Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, Why Top Performers Never Sell, and what they do instead is being published early 2026 by Simon & Schuster. You can pre-order now at www.com and unlock over 10,000000,000,000. thousand dollars of free bonus training don't wait go to www.com and grab your copy today that's
Starting point is 00:15:04 teach to sellbook.com what specifically are you doing to attract and recruit agents to your organization so that's a good question we had always attracted agents over time just with um we are the group where it's like we cross the teas we drop we got the eyes we do things right. Like, you know we're not going to cut a corner and you know we're going to always like do right by our client, even if it takes more work and it takes more time. And I think we were known in our marketplace as that. It's interesting. A lot of us are, I mean, we're savvy. We are very direct and candid business people, but we were known as like the company that's really easy to work with like everyone always comments that like your transaction coordinators are lovely the
Starting point is 00:15:58 agents are always nice nobody's arrogant nobody's rude nobody's abrasive everybody's responsive like you're just really enjoyable to work with and so i think our co-broke has worked really well in our favor and it worked really well because for like five years we didn't people were attracted to us but we weren't growing at all and so we sort of had a little bit of that um pent up interest i guess and so now we are only just kind of spreading the work that we are growing and it will be it'll be fun to see who who shakes out we're not for everyone um our model does require kind of like following a system and plugging your stuff into our database and filling things out in our systems because if you don't none of the rest of the cascading things can
Starting point is 00:16:40 happen so that's not going to be for everyone that's that you know if you've had a long tenured business and you're doing great and your your systems aren't broken you probably don't want to uproot it all and come over to us but it's just a really great place we have the most highest productivity per agent in our marketplace and that's kind of what we hang our hat on is like we don't have a billion people but we are going to help you really get to get to being productive and having good quality of life so hopefully we'll find some other like-minded folks that want to come with us so you've got a lot of experience and in sales and in lead generation and in all of what we already discussed what would you say if you were to go back to 2007
Starting point is 00:17:22 to baby Sasha. Oh, yeah. What would you tell her today? You know, I, gosh, use a CRM immediately, like, use a database because I think I lost a lot of people early on. I probably could have made more money early on if I was just a bit more organized, like no extra talent or no extra work, just a little more organization. But really, for me, it dials down to, like, talk, like actually speak to. do not leave a voicemail, not text message, actually talk to 10 people a day and that's all I've ever needed to do. Like if I just do that, like everything else works out, but it's not 10 people
Starting point is 00:18:03 one day and nobody the rest of the week because you feel like burnt out and you checked it off your list, literally just 10 people a day. And I think that that would have gotten me to 50% of the success I had in the first 10 years, but it took me like three years to figure that out. you know, it's like I'm touring neighborhoods, I'm looking at inventory, I'm perfecting my website, none of which matters if you don't talk to people, you know, if you don't have anyone to utilize those things. So just talk to 10 people a day. And I wish I wouldn't have overcomplicated it. Like, just make the calls and get it done every day. I got a question that relates to that. It's sort of a two-part question, which would be,
Starting point is 00:18:43 how would you rate yourself in regards to your real estate knowledge today if you rated it like a zero to ten or one to ten i would say i'm probably like a nine point eight there are certain types of properties in town that i'm like i could probably figure it out but it seems complicated i'd rather refer it out you know but like there are i would say like a nine point eight like i there's not much that pops up that i haven't seen before at this point even as the market shifts so then from when you started with you're a very competent woman so you even though you started at zero, you still had a high competency, right? So that, you know, if you were right yourself, you would probably rate yourself higher. But we all start at zero, right? So, you know,
Starting point is 00:19:29 we have life experience, we have knowledge. How long would you say it took you to get from wherever you started, call it zero to nine point eight? Well, so this is interesting. So the first couple of years, you know, we were in a real estate recession. We had a ton of a huge amount of realtors in our area. And I was young. I had no adult friends. So I literally had no one to sell houses to. But in those first couple years, I, like, took all the classes for, like, my GRI, my ABR, I took a bunch of CRS classes, like the old school designations that used to, you know, I remember when you used to like pay and, like, go live in person to get good education. I just, like, any time I wasn't talking to people or out in the community, like networking and volunteering, I was taking another
Starting point is 00:20:09 class. And I feel like I was mentally equipped to handle people way sooner. But, I would say I was operating, I mean, it was at least 10 years before I felt comfortable with like many people, you know, like most situations. But I mean, even this year, I'm still learning stuff. So I would not have ranked myself over a nine probably until I owned my own company and I had seen all the things and gotten all the calls from the, you know, like it took a long time. And there is always a margin. Like, I'll never be at a 10 no matter how long I do this job. What do you think? How do you rank yourself on that? Thank you for the question. I would rate myself equally, I would almost say the same. Like, you could just take your answer and I would, that would be my
Starting point is 00:20:57 answer. And I have a lot of experience in owning, you know, I owned a Keller Williams Realty franchise for 10 years, I had 150 agents working with me. And, you know, plus my own book of business, plus, you know, teaching and speaking and mentoring, the same as you, you know, just different, different lanes. But the reason why I'm asking that question is really, you know, the audience, I want you to pay attention to what I just shared with you, but, you know, Sasha, pay attention to what Sasha just shared with you because something that I've observed in agents is sometimes you get agents where, you know, they're newer in the industry and you say, I want to figure this out before I actually take action.
Starting point is 00:21:34 Now, here is one of the highest achievers in the planet. Right. Right. Here's one of the highest achievers in the planet that I'm talking to right now, and it took her 10 years. so unless if you're going to first of all be one of the highest achievers in the planet it's probably going to take you 10 years to get to some place where you have a knowledge where you're like yeah you know what i got this i'll never get everything i'll never know everything nobody ever will but i am comfortable that there's never going to be a situation that i'm going to be in that i can't figure it out and so if it took sasha 10 years it took dan myself 10 years then really if you're listening to do this right now, you have to understand that, well, now what do I do? If I'm uncomfortable not knowing everything to take action, my recommendation on this and such, I'd like to hear yours as well, and it probably may align with mine in mind, which would be a recipe that I give to people,
Starting point is 00:22:29 which is learn, take action, pay attention to the results, make adjustments, learn, take action, pay attention to the results, make adjustments, repeat, and rinse. And that's the way And throughout all that, get a mentor, you know, get a coach, make sure that your broker supporting you. If you're in Charlottesville, you're looking for a great broker, talk to Sasha. If you're in Northern Virginia, the DMV area, you're looking for a great broker, talk to Dan. That's me, right? Sasha, would you agree or would you adjust that? How would you answer that question?
Starting point is 00:23:04 No, I love that. I do think about that a lot. Like, I love how, like, you know, some of the newer agents, they either come out hard, hustling, or they come out pretty soft. and you can just sort of see they're probably not going to make it. And I don't like to make that generalization. But the hustlers come out and they're working their butts off. But I hate to break it to them. It's still going to be.
Starting point is 00:23:23 It's like I showed up every day. I'm one of the rare people. You're one of the rare people. We actually showed up every day and it still took us 10 years. The average newer agent, if you're not showing up, you know, like most agents don't make it through the first couple of years. We beat those odds. We're beating a lot of odds.
Starting point is 00:23:38 So it's like, yeah, if you're not showing up every day, it could take even more than 10 years. So I see some of these agents that are constantly frustrated with like peaks and valleys in their business. And it's like, well, that's part of what we signed up for. Right. Like we, you know, that's if we didn't want to have tolerance for that, a W-2 job would be way less stressful than what we're doing. And it's kind of like the risk is worth the reward. But for me, yeah, it's going to take a long time. But I always talk about the difference between knowledge and wisdom, knowledge being like, you can be really book smart. Like I can. learn and learn and learn and take all the classes under the sun, but wisdom requires application or action. If you don't, you're never what, like there is no wisdom in just having a lot of knowledge stored up in your head, right? Like all that matters is action. So I kind of talk to my own team about like I'd rather air, I'd rather you err on the side of action, knowing that if you make a mistake, you guys are so smart, you guys are so savvy, you'll learn it, you'll internalize it,
Starting point is 00:24:38 you'll never make that mistake again. I'd rather you, you know, have 20, bats and make two mistakes, but have 18 good situations, then have, you know, one or two at bats because you're scared to make a mistake because, like, you're so far behind if you're not out there, you know, learning, which I think the best learning is done through trial and error and failure, at least the most internalized learning in my career has been done that way. So yeah, it's like you got to just be ready to act, act, act, and then adjust later, you know, which I'm not that kind of person. I'm a perfectionist.
Starting point is 00:25:11 So I'm not one to say, like, just do it, you know, do it part way, do it half done. But sometimes you do just have to get moving. Otherwise, you know, there's no chance to improve your results or improve any of what you're doing, if that makes sense. Does make sense, Sasha. And as I listened to you previously, what I say that you and I align on, and we say this differently. But what I heard you say is your key to success is 10 conversations a day, five days a week. What I say, my key to success, it's just a different metric. which is one to three hours of lead generation a day, five days a week.
Starting point is 00:25:47 And that's not getting ready for lead generation. I used to have people come to my house, you know, within my brokerage. I'm with EXP, Sosses with Real. They're similar. And so, here's the thing. Whatever works for you, that's the brokerage you should be with. That's my thoughts on that, by the way. But the reality of it is, is I used to have people within my brokerage coming to my house,
Starting point is 00:26:08 and I'd say, we're going to do lead generis. We do it every single Tuesday. And I would have people come to my house and they would spend, you know, we would schedule three hours and they would spend two and a half hours of looking up, you know, expired list of leads and stuff. I'm like, you know, talking later, like, well, next week, why don't you do that on Monday night so that when you get here, we can actually be making calls or following up with people or what, it doesn't matter for me. It doesn't matter how you get business. You can do all houses. You could call expires. You could call FISBos.
Starting point is 00:26:39 You could do advertising, markets. YouTube videos, Facebook ads, it doesn't matter, but you've got to do something, right? Right. What are your thoughts? Are we aligning on that? Well, I love that. I've had a, I have various iterations. I used to also say one to three hours a day, but then, like, I would have a lot of people. I'm like, well, I don't want to disincentivize you for being efficient. So if you can, like, have the conversations and get them done in an hour because you're just efficient and you do it well and you come prepared
Starting point is 00:27:09 and you don't like wander down the hall and take breaks and scroll social media. That's what I was like, okay, don't overcomplicate it. At times I've said 10 conversations a day. And at times I've said set one appointment a day, like whether it's a coffee appointment or, you know, have three appointments by the end of the week. Like don't leave Friday at five if you haven't set three appointments for next week. It's any, you know, metrics can be whatever they are. It really depends on your goals.
Starting point is 00:27:33 But I try to simplify it down to like the dumbest, easiest thing that like it's hard to overthink and you're like, hey, I'm running out of time. I want to go home soon. I want to see my kids. I want to go to a soccer practice. Like, what's the lowest hanging fruit that I can chase after that will get me, like, who are people I know will pick up their phone so I can have those conversations today? Or who is somebody that I know I can set an appointment with to go see a house so that I can knock it out. Because some days, you just, you know, you got to do what you got to do. And there's not a lot of time for it. And I've had different iterations as well. Early in my career, my first few years, it was, it was, I'm going to work today until I said
Starting point is 00:28:08 an appointment yeah and i did that until i started short-changing myself because i got good at it and then i was set an appointment rather soon i said and then that's when i put the time on it my time was three hours at that point then when i started leading others i realized that yeah it goes back in that efficiency type thing so that's when you're three hours is very different yeah your three hours is very different than the average person's three hours you know i used to ask people all the time i'm like we are salespeople like call it what you want if you have a like weird feeling about saying you're a salesperson, say you're a consultant, you're an advisor, real estate, whatever, but we are salespeople. So at the end of the day, it's like we really should
Starting point is 00:28:44 be spending at least 50% of our day in sales activity, not administrative activity, because otherwise we're just administrative assistance that get, you know, paid bonuses for some occasional sales. And I'm always amazed at how few people spend anything remotely close in their sales job where they only really get paid for sales success, spend less than half of their time in a sales activity. And so much is preparation or filing paperwork, you know, processing contract. So I feel like, yeah, we're saying it. That gives people 10 different options of what they want to call it. But you got to pick one and then do the one consistently until you start seeing yourself like blurring the lines a little. Maybe you're cheating yourself a little bit. And it's like, okay, time to pick a new one.
Starting point is 00:29:31 I know my own vices, you know, come up with the next plan of attack. But, yeah, it's not that complicated, quite honestly. It's interesting you say that about salespeople. So we're both licensed brokers in the state of Virginia, Commonwealth Virginia. And I, for eight years, I taught licensing classes, pre-licensing classes. And the class is literally called the Virginia real estate salespersons certification. Yeah.
Starting point is 00:30:03 The word salesperson is in the title of what the state calls it. Yet, sometimes you get people like, I'm not comfortable, whatever, whatever. Right. I'm an advisor. It's like, well, you get, yeah, it's sales. At the end of the day, it's sales. If you're not comfortable even calling yourself that, you might want to kind of rethink your plant.
Starting point is 00:30:23 Maybe you should be someone's assistant or something, like a showing agent. I mean, there's all sorts of ways around it. But yeah, you do have to get comfortable. with the idea of, like, what we're here to do. And it's a rare, I always talk about it. It's a rare skill. It's a rare blessing. Like, it is, um, to be gifted with the ability to sell is such a gift.
Starting point is 00:30:41 And there are so few people on this planet that have the ability or have developed the ability. And then it's like, because of that, I feel like we have an obligation to go use it as much as we can. If we're not going to use it, like, I mean, what, yeah, I mean, I don't know. You're just doing yourself a disservice if you have the capability. and you don't maximize what you're able to do with it in this world where sales is so heavily advantaged. Josh, you ready for a lightning row?
Starting point is 00:31:08 Oh, yeah, I love lightning. What's your favorite book? I love Never Eat Alone by Keith Farozy, if you've ever heard of it, old. I have. Got it upstairs. What is your favorite podcast? I listen to the Bible recap for those of us who are faithful, and then I love, I've loved Mel Robbins since before. recently when everybody knew who she was. What is one big mistake personally or professionally
Starting point is 00:31:39 that you can think of? Gosh, I made a mistake picking my home builder, who I worked with for many, many years, who ended up going bankrupt during our home build, and it put us in like a three to five year distraction. But most of my mistakes have been around partnering with the wrong people that ended up that I trusted more than I should, and they ended up distracting me from the main thing. What's your favorite vacation? Santorini in Greece, just sun and beach. Fun and beach. Yes.
Starting point is 00:32:15 We've discovered that you like the outdoors today. I do. That is true. All right, Sasha, here's the most important question of the day, the last question. somebody who's listening to us right now who is a sales professional, what advice would you give to them? You know, I don't want this to sound self-serving. You know, your demographic is not in my market, most likely,
Starting point is 00:32:43 so it shouldn't be self-serving. But the most valuable thing you can do is partner up with the right broker or mentor. It's great to have a great coach. Like, it's great to have a paid coach in another place that holds you accountable. But I really feel like so much of an agent's success is determined by what brokerage is training them and teaching them to get off the ground. And if you pick the wrong one, it can really hold you back from income a lot longer than you might be aware.
Starting point is 00:33:10 So mine is pick right up front and do your research. How can someone get in touch with you? Probably sasha tripp.com is the best. That's more like my speaking and coaching website, but it's got all my contact information. And then I'm Sasha Charlottesville on Instagram and Sasha Tripp on Facebook. And I'm not really on the TikTok that much, although I probably should be. So Instagram is my, I feel like everybody's happier on Instagram. Sasha, I'm not supposed to, I'm not sure if we're supposed to call it the TikTok.
Starting point is 00:33:39 The TikTok, the TikTok, right? Yeah. That's how you know I'm only on there when my husband sends me some random like nutrition video that he wants me to watch. That's hysterical. Sasha, thank you so much for joining us today. you are a blessing and I wish you much continued success. And let's stay in touch. Thanks for having me. Yeah. Let's get some referrals back and forth. Thanks again. All right. Thanks, thank you for listening. Until the next time, not the best day of your life. Be grateful.
Starting point is 00:34:05 Make good choices. Go help somebody. And God bless you. I love you guys. This is Dan Rocheon, host of No Broke Months. Do you want consistent and predictable income with No Broke Months? My new book, Teach to Sell. Why top performers never sell, and what they do instead, is being published early 2006 by Simon & Schuster. You can pre-order now at www. www.teach-to-sellbook.com and unlock over $10,000 of free bonus training. Don't wait, go to www.com and grab your copy today.
Starting point is 00:34:44 That's teach-to-sellbook.com. Hey there, no broke months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast, and I cannot have done it without you. I am beyond grateful for every single listener
Starting point is 00:35:06 who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling.
Starting point is 00:35:20 Share the show with them. let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again and hey while you're at it don't forget to like subscribe and leave us a favorable review your support helps us reach even more salespeople who need this until the next episode have the best day of your life be grateful make good choices go help someone and share the show with a friend god bless you
Starting point is 00:35:50 Thank you.

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