No Broke Months For Salespeople - The Hidden Formula Behind Every High-Converting Real Estate Ad

Episode Date: April 16, 2025

In this episode, Dan Han breaks down the marketing mistake that’s silently killing your results: failing to connect with internal and external pain. You’ll see how Dan uses a real-life email campaign to turn emotions into conversions—without saying “I” or “me.” He unpacks how sellers are actually thinking, and gives you the exact language to meet them where they are. You’ll also see how his $5 ad strategy pulled over 30,000 views on YouTube and how to use it in your own business. If you’re struggling to get leads or feeling overwhelmed with where to start, this episode gives you the ONE action that will change everything. Start here, take action, and build your consistent and predictable income.What you’ll learn on this episodeThe difference between internal and external pain (and why you must address both)Why saying “my team” is repelling your ideal client and what to say insteadHow Dan used $5 ads to generate 30,000+ YouTube viewsHow to structure your marketing message to become the guide not the heroWhat “smart homeowners” really want (and how to speak their language)How time-on-task over time compounds success even if early efforts flopWhy “one strategy done consistently” beats “ten strategies started and stopped”Resources mentioned in this episodeTeach to Sell On-Demand Course – Go deeper with Dan’s full marketing systemDan’s YouTube Channel - Greetings DMV – Real examples of $5 video ad strategiesNo Broke Months Podcast – More episodes on scaling with smart marketingHighLevel CRM – CRM Dan uses for email marketing, lead follow-up, and funnels To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

You can see I'll get anywhere from 29 to 2000 to three, to four to 1300, 1700, 32,000, 15,000, 15,000, 13,000, 11,000, three, right? What's the real difference between three and 33,000? Probably not a much. So what's the key to success with this? Consistency, that's the key to success with it. That's it. I post something every single week.

That's it. That's all it is. Okay, it's just consistency. Welcome to the no broke months for salespeople podcast the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success.

What I want to do is I'm going to show you some examples of what I just described of how you can use that in real estate sales. And then I want to ask you guys some questions. And my intention for this class is to get you to have at least one strategy, one tactic in play. All right, so I'm giving you lots of different ideas on how you could do that. I'm giving you some instructions on how. Let me demonstrate to you just real quick. I sent out an email and this is the email.

I wanna go through this email with you guys. I wanna show you some of the things and some of the things that I was talking about in regards to the marketing of the pain, the internal pain, the external pain, the internal desire, the external desire. So what would an internal and external pain of a seller be? So what do you guys think there? What's an internal pain of a seller?

Scared about a relocation, nervous, anxious, eager to get going, concerned about the transition, worried about their kid's school, apprehensive about a new job, stressed about a relationship, thinking about a potential gain or loss, sometimes emotionally attached to the property, maybe having memories associated with the home, tense about money. Does that sound about right? Yeah. Yes.

I'd help you out with that one. So those are some internal pains. Also maybe thinking, I got it wrong. I got screwed over, I got taken advantage of. These are some of the things that the seller can be feeling internally. Externally, I don't know how to sell a home. I got to get my property ready for market.

I have to clean it. I got to keep it clean. I got the dog. What the heck am I going to do my property ready for market. I have to clean it. I got to keep it clean. I got the dog. What the heck am I going to do with the dog? They don't know the market. What's that? They don't know. They don't understand the market.

They don't understand the market. These are some of the external things that your prospective client and your clients are experiencing. So it would benefit you to be really, really crystal clear on what the pain is. Now, what is the goal? The internal goals, feeling proud, feeling accomplished, feeling smart because they got the most amount of money. Those are some internal goals. Some external goals would be a whole bunch of money.

Ease, getting to move to my grandkids, getting to be able to move to Florida, getting to be able to move into a bigger house, a smaller house, whatever house. Those are some external goals. All right, so you see how we're starting to pair this up and I'm gonna show you this in real play. Internal external pain, internal external goals. All right, so you see how we're starting to pair this up and I'm going to show you this in real play. Internal external pain, internal external goal.

Now, who is the wizard, the guide to get them from the pain to the goal? That's you. Now when you're talking in your marketing, do not use the word me, I, us, my team, nobody cares. See how my team can help you get here. Instead, it's see how you can get here. You guys see that? All right. So now, let me show you this in real play. Yesterday, I sent out an email.

And selling your home could the wrong way could cost you a thousand. Now we probably A-B tested that subject line. All right, but even in the subject line it's talking about emotions and feelings. Right? Who wants to cost thousands of dollars? There's internal and external implied in there. Ever heard of someone leaving money on the table when they're selling their home? That's causing some sort of, oh crap, nobody wants to do that. It happens all the time. Maybe you've even seen it. Homes on the market, seller pouring money into unnecessary upgrades, agents charging sky-high commissions with no results. That is really appealing to external

pain. House sitting on the market for months, that's to external pain. How sitting on the market for months, that's an external pain. Poor money and unnecessary upgrades, external pain. Charging high commission, external pain. Hey, hey, salesperson, are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income I'm Dan Groschein and I've seen it all. Salespeople stuck in

uncertainty guessing their way through the business and that's why I created the consistent predictable income CPI inner circle to give you the tools to master teach yourself and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click Login and get started today. So the real question is, are you about to make the same mistake? So the old ways don't work. The new ways do.

This costs them people big time. Smart homeowners. I'm labeling them as smart, but only the smart ones choose me. I would have meant to say it's the smart ones choose me. What I meant to say is the smartest ones choose Steve. Just the regular smart ones choose Dan but the really, really, really like IQ smart ones they choose Steve. Yes, the Albert Einstein sellers, yes. Top dollar without the stress, right?

What is it that they want? That's an external goal. Without the wasted time, that's an external goal to not waste time and unnecessary expenses. You see how I'm using pain and goals and internal and external. And then lastly, I finish it up with here's the catch. This guy won't, I'm giving them a guide. This guide won't be available forever. Okay.

So that's fear of loss. So that's a marketing tactic that works really, really well. So watch the full breakdown here. They go over. Well, let's see what happens when they watch the full breakdown. I didn't even see this. The first time I've actually seen this is today. Okay. So they go to this video. It's had 565 views. All right. So how did I get 565 views? I emailed it out to my large database and then I advertised it's only been $5 because I advertised $5 a day for one week. You can see here, like this is my Greetings for Janitor channel. You can see I'll get anywhere from 29 to 2000 to 3, to 4, to 1300, 1700, 32,000, 15,000, 15,000, 13,000, 11, 1,732,000, 1,515,000, 1,311,000, 3, right? What's the real difference between 3 and 33,000?

Probably not a much. So what's the key to success with this? You can see like, you know, do they all get 30,000? God, I wish they did, but they don't. But if you do, do they all get three? I'm grateful that they don't all get three what's the key to success with this who wants to guess consistency that's the key to success with it that's

it I post something every single week that's it that's all it is okay it's just consistency. So that's some ideas on using YouTube, for example, and email marketing to be able to do smart marketing. So quick, you know, like here's how to do it. Go into the on-demand courses where I dive deep, deep, deep, deep into that stuff. I mean, we're talking tens of, not tens of thousands of hours on marketing that I've invested.

We're talking tens of thousands of marketing of hours into marketing, right? So it's impossible for me to give you everything in 30 minutes, but I can give you enough to at least give you some sort of awareness. Okay. With all that being said, the one thing and one thing only I want to have happen is that you take one piece of action. That's it. Don't take everything I just said.

I mean, holy crap, that's a lot. I don't know what he just said. Don't take, don't care. Take action and then do it consistently. You do that, you'll be fine. Everything else is just a bonus, a plus. You guys following me on that? All right. What are your ah-has?

What are your thoughts? What are your thoughts? What are your feelings? Give me some feedback, please. And I'm going to ask you for an extra 30 seconds because I want to ask your advice on something when we're done. It doesn't matter what you do. Just do something. Yeah, I can tell you all kinds of different ways to do it, but just take one and do it.

Don't get overwhelmed. Just freaking do it. Because the business is a time on task over time type of business time on task over time over and over yeah and the thing that screws people up is the fact that we're in an instantaneous community environment society and we don't you know we believe we're failing because the success is like it's like you know grains in the sand and you you see like, okay, I failed 17 times. This sucks. This doesn't work.

But that is what it is. Same way as I show you those videos. If I would have posted videos and I would have gotten three views, seven views, 17 views, I would be like, oh, this doesn't work. And then guess what? I don't get the 30,000 views. And that's just chance, really, because I'm posting it through time. All right, guys. Thank you for your time and attention. I'll see you.

Hey there, NoBroke Months listener. I've got some exciting news. We just passed 375,000 downloads for the NoBroke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling.

Share the show with them, let them know there's a way to create consistent and predictable income, because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this until the next episode Have the best day of your life be grateful make good choices. You'll help someone and Share the show with a friend. God bless you