No Broke Months For Salespeople - The Power of Consistency: Why Celebrating the Work You Do Leads to Sales Success

Episode Date: June 13, 2025

In this episode, Dan Rochon discusses the importance of celebrating the right activities in real estate, focusing on daily tasks over final outcomes. He highlights the significance of consistent lead generation, marketing, and prospecting in building a successful real estate business. Dan encourages focusing on actions like listing appointments, conversions, and negotiations, rather than just the number of closings, to foster long-term success and consistent results.What you’ll learn on this episodeCelebrate daily actions, not just the outcome.Consistent lead generation is key to success.Inconsistent sales lead to feelings of inadequacy.Focus on celebrating the job you do every day.Success comes from doing the right activities consistently.Your actions today will reflect in your results months later.Lead generation is non-negotiable, even with clients.Celebrate the work you do, not just the closing.90 to 120 days of lead generation leads to results.Develop habits that align with your goals.If you want a business that doesn't leave you wondering where your next deal is coming from, the answer isn't working harder—it's working consistently.Teach to Sell is your blueprint for doing the right things daily and trusting the process. Inside, you'll learn the systems, scripts, and psychology that empower agents to lead with integrity and build a business that produces No Broke Months—on repeat.Preorder Teach to Sell today and discover how top performers turn consistent actions into consistent income.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeTeach to Sell: A framework to guide people through trust-building and consistent sales. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

every single one of you can be able to celebrate successes today. When you focus on celebrating the activity rather than focusing on celebrating the outcome, this now makes that I'm not good enough disappear. Okay. Because now you're in control of that. What you're not in control of, guess what you're not in control of. You're not in control of that today because that was then. Welcome to the no brokeke Months for Salespeople podcast,

the ultimate destination for salespeople, business people, and entrepreneur. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success.

What would cause me to celebrate a listing appointment over a closing? What do you guys think? I know for my experience, celebrating the wrong thing can lead to disappointment or results leading to looking at yourself versus your business. So like when I celebrate a closing win, it's about me, it's about what I did versus the reps of just consistent calls or outreach or marketing or listing appointments. That's activations in the business. I think for me, it's like identifying like the work out

is better than the end result of what you did to get the results. I don't know if that makes sense, but that's just how I look at it. Yeah, the success is the closing. It's the work you did because if you just celebrated the closings, you'd be, I know for me, I'd be depressed all the time

because I'm not always closing. Ali, are you able to talk? I'm not sure if you able to talk or not so I could take a look at Ali and I could tell you what some of his habits are and Thank you. Don't have to stay on camera. I just you can of course, right? But I just wanted to I was hoping to show off that fabulous body of yours Ali. So anyways, there's that You can take a look at him if you can see him in his fit state and you know what some of his habits are Would you say some of his habits are most likely that he watches what he eats? Do you think that's some of his habits? Would you say that some of his habits are that he goes and works out regularly?

Drinks water he may even take vitamins that type of stuff. Ali, is that all accurate, what I just said? Yeah, of course. And as soon as you stop, then you have a little hump and it's hard to get over that hump. I think consistency is the most important thing in anything in life, and especially with your body in the gym. That's with everything everything to be honest. And I agree with that. Now let's relate that to real estate. So we just talked about 90 days to 120 days. If I started real estate here in Vermont, it's 90 to 120 days for my first closing.

So understanding that the activity that you do today shows up three to four months from now and celebrating the activity rather than the outcome. That's where I want to bring you guys to today. I want to bring you to celebrating something different. That day I had a closing last week. I celebrated that day but I didn't celebrate that day because of the closing. I celebrated that day because I put in my lead generation That's why I celebrated the day. I Consider a day of success when I do my job Write this down if you can Rachel. I know you have this internalized so gratefully

We don't have to ask Rachel to write it down because she's not positioned to do so Everybody else write this down if you don't have an internalize. I'm going to give you your job description. These are the five things for you to be able to celebrate. This is called CPI time. If your broker never gave you your CPI time here it is. Number one, lead generating. Number two, convert those leads to meet with you. Number three, go on the appointments for the purpose to get hired and show homes. Number four, negotiate. Number five, practice your description role play. Ladies and gentlemen, that is your job description. I'll say it one more time and I know last is probably already got it. Lead generate, convert the leads to meet with you, attend the appointment to get hired and show homes, negotiate, practice description role play. That's your job

description. What I'm going to invite everybody here to consider is to celebrate doing your job. Now, what we get confused about is we get confused about the outcome. We celebrate the outcome or we begrudge the outcome. And then we make that outcome make meaning. And that goes back to what I talked to you about five-year-old Danny. That meaning looking something like I'm not good enough if I don't have the closings or I don't have the pipeline or I don't have the business that I want. Okay. What we want to do is we want to be able every single person right now today in this instant, every single one of you could be able to celebrate today, to celebrate successes today.

When you focus on celebrating the activity rather than focusing on celebrating the outcome. This now makes that I'm not good enough disappear. Okay because now you're in control of that. What you're not in control of, guess what you're not in control of? You're not in control of that today because that was then. You guys follow me on that? Yes. Okay. So whatever you did then is showing up today, just like what Alid, he didn't wake up this

morning a very fit man. He didn't wake up that way. Okay. Those are results of what he did previously. So now that we understand that today we can celebrate our successes. Now I know that it doesn't pay the bills today but I guarantee you it will pay the bills when? September, October, November. So what I'm encouraging for you to do to tie all this together, what I'm encouraging for you to do is to focus on

those five money-making activities, which is your job description. Do those today and you will have the results August, September, October. If you don't do those today, maybe because you're upset or maybe because you're like, ah, the big market sucks, or maybe you're like, I don't know what to do

or whatever the case may be, then your results will show up as well. So your results are either going to show up as a fit man or an overweight man. I've been both by the way. All right. I've been an overweight man and today I'm getting fitter and fitter. Okay. But I've certainly been an overweight man. And so understanding that what you do today is going to show up 90 to 120 days from now, and then just being patient and having faith. That's your roadmap for your success. Is it easy? No. But is it possible? Absolutely. The best leaders, they don't sell. They teach, they build trust, they change lives.

Teach Yourself is going to be published by Posto Press and Simon & Schuster. It's going to show you how to lead with influence to leave the old way of chasing behind. Pre-orders are open now. Lock in your copy to visit www.teachyourselfbook.com. That's teachyourselfbook.com. Clay bonuses you're never going to see again. Your future followers are waiting because people don't want to be sold. They want to be led and it's your time. Last thing I'll say about this. If you are doing the activity one to three hours a day,

five days a week, and you're not having the results, it's going to be one or more of three reasons. You may want to write this down as well. If you've been doing the activity for let's say the last four months you've been doing it for five days a week one to three hours. So right now if you sit there and say real estate in my market sucks. I've heard that from two people on this call by the way. Real estate in my market sucks. I've heard that from two different people on this call. I'm going to challenge you and maybe more than just you so I'm not calling anybody out here, to sit there and answer the question, for the last four months, have I for five days a week, regenerated for one to three hours a

day? And if the answer to that is yes, then I'll give you the prescription. If the answer to that is no, that's the opportunity. It's not the marketplace. It's that. If you've done that and the answer to that is yes, you're either not saying it often enough, you're not saying it to the right people, or you're not saying the right thing. Okay, so those are the three things that we would look at. So, I'm either not saying it to the right people, I'm not saying it often enough, or I'm not saying the right thing. So, first step, regenerate one to three hours a day, five days a week. Second step, if I'm no, well, first you have to know it's gonna be 90, 120 days. If I'm not getting results, what am I saying? Who am I saying it to? How often am I saying it? And I'm giving you like, here's the map to your success to having consistent and predictable income. What are your ah-has?

What are your thoughts? What are your feelings? Who'd like to share? And thank you for all the new people that are joining us today. I'm really grateful to see you here. Thank you for the first time, I understand. What's your feedback? What are your thoughts?

What are your feelings? What are your ah-has? I feel like a little bit disjointed today. I just got done with another presentation about a different topic. So I was, and what's that going? Can't hear you yet. What are your thoughts? What are your feelings? What are your ah-has? Who'd like to share? I know for me, just jotting down those five different activities to do is super helpful. There's not a quote job description for real estate. Every brokerage has different expectations and guidelines and the newest video you should be watching. So it's good to get back to the basics on here are the five things I need to do so I can get success over the next 90 or at least more than 90

days, more than 90 days out. Love it. Love it. And by the way, lead generation is divided into prospecting, marketing and networking. I know Joseph does a lot of marketing, okay? But you do have to balance out with the prospecting as well and the sales, okay? So marketing is lead generation, right? It doesn't say how you have to do it. It just says you have to do it.

I'm not gonna tell anybody here how to lead generate. I'll give you options, right? But you have to do it. Rachel, were you gonna share something? I was just going to say, just remind you how everything comes back to consistency, whether whatever you do in life. Habits, it's all about habits.

Your habits are going to show you who you were. That's why I was picking on Ali because your habits can show a fit body. It's a bad venue for me to do that exercise. If we were in a live audience and you saw him, you would absolutely be like, yep, that dude works out. Yep, that dude, he doesn't binge on sweets. He probably eats sweets once in a while. I don't think he ever does really, but you know that he's fit. You know that the habits that he does. Let's hear from one more person. What are your thoughts? What are your thoughts? What do you feel? I just want to put in there that... Can you hear me? Can you hear me?

Yes. Okay. I just wanted to put in there that it's real easy to get into a spot where you your lead generation is creating activity. Say you are so busy running out there showing houses and negotiating and doing the other steps that it's easier not to do your lead gen that day. But that comes back to bite you. So it's still important to keep that time block and honor it. When I. Once upon a time, I owned a real. Real estate broker, rather large, had about 150 agents who worked for me.

And when we would analyze the real estate agents production, you had three levels of production. Number one was the most common, which was zero. Number two was January two closings, February zero, March zero, April three closings, May zero, June zero, July one, August one, September zero, October zero, November two. That's the second most common real estate like agent production. What's the reason for that? What Cindy just said? OK, what happens is people we start working with clients and we stop the generating because we put our clients in front of our lead generation.

I believe you your clients service you owe it to them to continually generating even when you're serv servicing them because in those broke months if you're worried about how you're going to pay your bills you're not equipped to be able to take care of your clients. That's why it's only one to three hours a day by the way. You can with a full bucket of clients devote one to three hours a day to lead generate because that's all it takes. That gives you five to ten hours a day to be able to serve as your clients depending on how much you want to work each day. But even in five hours a day I just gave you that's a part-time job six to six hours making really good money or at least the potential for it. But the lead generation never goes away. Everybody thank you so much for joining us today. I want to wish that you have the best day of your life. Be grateful, make good choices, go help somebody and God bless you. Thank you for joining me today.

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