No Broke Months For Salespeople - The Proven Formula to Position Yourself as an Expert and Sell at Premium Prices (with Dr. Yaniv Zaid)

Episode Date: January 12, 2026

🎯 What You’ll Learn in This EpisodeWhat truly defines an “expert” in the eyes of buyersHow positioning alone can increase your pricesWhy people pay more, trust more, and refer expertsThe No�...�Like–Trust framework that drives buying decisionsHow content builds authority even before someone buysWhy authenticity beats perfection in modern salesHow sharing failures increases credibility and trustThe role books, media, and social proof play in authority-buildingWhy experts win in the AI era while mediocrity gets replaced To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

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Starting point is 00:00:00 You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon sits down with internationally recognized persuasion expert, Dr. Yaniv Zaid, to break down how to position yourself as an authority, build trust faster, and confidently sell at premium prices in any market. From content creation and authenticity to social proof and storytelling, this conversation reveals what top experts do differently to stand out and get paid more. Hi, welcome, everybody, to the No Broke Months podcast. Today, I am joined with Dr. Persuasion. Yon-Eves-Aid, I hope I said your name correctly, Dr. Zaid, who is an economist, an attorney,
Starting point is 00:00:48 a business consultant, internationally recognized expert on public speaking, marketing, sales negotiation, and persuasion. And today we're going to talk about how to position yourself, as an expert, build trust, and sell that premium prices in any market. And I met Dr. Zaid by me about less than a year ago. And he sent me this beautiful book, the 21st century sales Bible. And I'm going to tell you, if you don't have this book yet, get it. And I don't say that he didn't even know he sent me this book. His assistant sent me this book.
Starting point is 00:01:24 I'm very grateful. His assistant is getting to raise today because he or she is amazing. and I want to tell you, the book is very, very good. It teaches you how to ask for high prices, how to brand yourself as an expert, teach you how to motivate people to act, put yourself at the front, create a growing community,
Starting point is 00:01:42 market and sell differently, put people through a persuasion process, make people talk about you, provide personal attention and create confidence in trust. If you want to know how to excel in those areas, get the 21st Century Sales Bible. Dr. Zade, welcome. Thank you very much, Dan. It's a privilege to be here. I heard lots of your chapters,
Starting point is 00:02:03 your episodes, and I loved it. And I was once a guest in your podcast, so it's great being here again. I'm grateful to have you. So we're going to talk today about how to position yourself as an expert build trust and sell at premium prices in any market. Before we jump into that, why should somebody listen to you on your suggestions around those topics? Great, great question. So I furthermore, I, for the eight years old, I live in in Tel Aviv and Israel. I am married for the second time. I have three boys.
Starting point is 00:02:32 And my mission in life is to help individuals and companies to improve their sales capabilities, marketing abilities, communication skills, to earn more, to increase their income, to build their brand, build their expertise. I've been doing this the last 22 years. I delivered more than 2,500 lectures and workshops and speaking gigs around the world in four continents.
Starting point is 00:02:53 I wrote 11 books. This one is my new release, the 21st Century Sales Bible, but 11 books, 6 in Hebrew, 5 in English. This book that you held the 21st Century Sales Bible was translated to 12 languages so far. And my book sold more than 300,000 copies worldwide. And I'm also an attorney, an economist, and I have a PhD in law and a mediator. So I bring my knowledge to the world. So this is why they need to hear me.
Starting point is 00:03:23 I love it. And I can tell you, I talked to a lot of high-level. people, high-minded people, thought leaders, and you are one of the best in the world. So I'm grateful to have you here today. So how do you position yourself as an expert in build trust? Let's start there. Okay, great. So first of my definition of an expert, what is an expert?
Starting point is 00:03:42 My definition is that is very wide because let's take a restaurant, for example, if I go to a restaurant and I don't know the restaurant, let's say I'm in a conference, I have a break, a short break, I go outside, I go to a restaurant, and I don't know the restaurant, and the waiters comes, and then I ask her, immediately, we thought, thinking, what do you recommend? Right? So let's think about this question. What do you recommend? Because I don't know her. This is the first time I met her. And I already tell her,
Starting point is 00:04:05 please decide for me what I'm going to put inside my body right now. Second of all, I am 48 years old. Maybe the waitress is 21 years old. Usually I don't consult with 21 years old. And suddenly I immediately give her the power. And, friendly, she represents the rest of not me. So a restaurant usually tells her what to recommend. So usually if she recommends something, it will be what
Starting point is 00:04:27 chef told her to recommend. So I ask her what do you recommend? Because in a matter of a few seconds in the subconscious level, I'm not taking it to the conscious level. I don't know the restaurant. And the waiters is an expert in my eyes. Because not because she's younger or older, not because she's smarter or more educated than me or something like that.
Starting point is 00:04:45 Because she knows the restaurant, I don't. And I would like to shorten my learning curve. So I tell her, choose for me a dish that everyone wants. Right. Now, I have other options. I can gamble. you know, I can say, okay, let's hesitate between this one and this one, so I guess this one. But then after 20 minutes, the dish comes, and then I don't have, it's a go-no-go-over situation,
Starting point is 00:05:08 you know, either it's tasty or not. And if it's not, then I don't have more time to eat, and I feel embarrassed, et cetera. I can also choose the entire menu, right, to say, okay, I will take five dishes. It's very expensive. It's very, it's very, it's very, it's not, it's very hard to do. So most people, their default is to, to ask people what to do, if they consider them as experts. So in my eyes, an expert doesn't need to be a, you know, a PhD or a psychiatrist or with degrees or something like that. If your clients consider you as an expert, then four amazing things will happen. First of all, they will choose you and not your competitors. If you're in a competition, in a competitive market, they will choose you, not your competitors because
Starting point is 00:05:47 you consider it as an expert. Second of all, they're willing to pay you more because we're willing to pay more to experts, to, like we pay more for brands, you know, if I buy a car, I buy a BMW, I pay more than a Subaru, right? Because in both cases, we're talking about four wheels and an engine that will take me for place to place. But I'm willing to pay more because it's a brand. So I'm willing to pay more for an expert. Number three, the third thing will happen is that people are going to talk more about you.
Starting point is 00:06:13 Talking about you, meaning viral marketing. We can elaborate later if you like. The clients will become great experts, let's say, great ambassadors for you for your expertise. They will talk highly of you. And number four, the fourth thing will happen that they will argue with you less because you are an expert. Like you come to a doctor and the doctor says,
Starting point is 00:06:32 okay, you need to have a, you know, to take those pills, you need to buy those pills and now start taking two pills a day for the next 60 days or something like that. And immediately you do it. You buy something you didn't plan to buy. You start making a habit change or something like that because the doctor told you,
Starting point is 00:06:47 because you considered her or him as an expert. So if you are an expert in the eyes of your clients, then those four amazing things will happen. This is why we need to have the expertise in brand, especially in an AI era, because if your market is saturated, if your market is very crowded with lots of people, and if AI is aiming to replace us,
Starting point is 00:07:13 then if we'll become an expert, and we have, let's say, the secret ingredient of uniqueness, of expertise, of some creative thinking, then AI can't replace it. us. And if you are mediocre at what we do, even today, AI can replace us. So it's very crucial, especially today, to be an expert. So talk us more about that. So there was a, you know,
Starting point is 00:07:35 positional expert that, you know, the waitress had. She didn't necessarily earn that. I mean, she works there. So she earned it by, you know, position herself, you know, as that's her vocation, right? But that's a positional authority. You know, it's the same way as like, who's the only person in the world that can make the president of the United States pull his pants down and bend over and cough, that would be the doctor's physician, okay? Yeah. But the doctor probably shouldn't ask for the president to do that in any other circumstance except for when he's doing the exam.
Starting point is 00:08:08 So how do you put yourself in that position if it's not a situation like I just, you know, whether it be the waitress or the president's doctor. Yeah. First of all, the doctor and the waiters, they need to walk out because they need to have, for example, self-confidence. Because if the waiters, you know, sometimes you come to a restaurant and you have an intern, you know that two waiters come, right? One is an intern, one is the boss. Yeah, sure. So you ask, can I get this steak, for example, meet him well? Just a moment I
Starting point is 00:08:35 will ask. Can I get it? Yeah, you can get it. Can I get it with potatoes? Just a minute, I will ask. And they ask. And the first question is, okay, okay, never mind. Give me your supervisor, right? I don't want to talk to you anymore because you immediately ask someone else. So you need to be self-confidence, even if you are positioned as an expert. But as an expert, But if I sell something, product or services, it's not just selling the product or service. I need to also to sell the knowledge. So I can become an expert in the eyes of my client by, for example, creating great content. If I create great content for a while, for example, creating videos and creating posts and newsletters and articles,
Starting point is 00:09:14 and I speak in conferences, and I write books, and I have digital courses, and I have many, many platforms where I can share my knowledge. and today we have many, many platforms, even free platforms that are available for everyone that they can share my knowledge and step by step if the content is good and if I create some, let's say, unique perspective in my field and if I show my credentials and my social proofs, I will talk about it a minute,
Starting point is 00:09:41 then step by step, people will start recognize you as the guy who knows the stuff, okay, and they can share it with others. For example, you write a newsletter, you write an article, and people can deliver it to others. You can write post, people can share it with their friend. So if the content is good and you have some unique perspective,
Starting point is 00:10:00 it doesn't matter how many people in your area exist in the market. If you're good, then people will start talking about you, and you will be the community and start growing in the community, community of raving fans, community of people that you are the go-to guy or go-to girl. You know, if I have some questions in this area, let's check what you think. And in this way, by growing community, those, let's say, followers, some of them will become your paying customers.
Starting point is 00:10:28 So it's about creating good content or communicating in a way that provides value to others. And when you do that, then they're more inclined to be able to then share your message or share about who you are to others. Is that what I understand you're saying? This is tool number one. It's creating great content. and some people say, well, I'll create some mediocre content while it's free, but then if someone comes and pay me, then I will give them great information.
Starting point is 00:10:57 No, you need to give your best at any post, any newsletter, you know, every post, every newsletter, every article, every lecture, every presentation. And then people will actually gain some information and they will see that you're an expert. They will see that you know what you're talking about. Then they will share your knowledge with others. So you need to give your best, even if it's for free because it's part of your business model because you say, okay, I will deliver my messages throughout the world in as many platforms as possible. You know, for example, I operate in something like 14, 14, 14 platforms, you know,
Starting point is 00:11:31 Facebook, business Facebook, private Facebook, you know, business LinkedIn, private LinkedIn, TikTok, Telegram, Instagram, YouTube, etc. I have my own blog. I have my mailing list, etc. So you can read or see my content in many platforms. So some of the people, they see it in many platforms. They see my content. Some of them, they're just my YouTube friends. They don't even know I have Facebook or just my Instagram friends. So you can be relevant in many, many platforms. Usually I recommend that you will be in a platform where your potential clients are. And then by creating great content, then people can relate to you. This is tool number one to become an expert. And tool number two, you know, I will take it one step forwarder.
Starting point is 00:12:16 In order for people to buy from you, there are four steps. You know, it's a no like trust model. Okay, so step number one, people need to know you, right? You need to be irrelevant in the market because if they don't know you, then it doesn't matter if you are more, you know, more expensive or more cheap, you know, if you have knowledge or not because people, they don't know that you're optional. So first of all, again, they need to know you. So if you create great content for a while and you're consistent about it,
Starting point is 00:12:42 and you are relevant in many platforms, that people start getting to know you. As I mentioned, you build a community and you grow your community. Step number two after they get to know you, they need to lack you. Now, how can they like you if they don't know you or if they didn't buy from you even one time?
Starting point is 00:12:57 I can like you if I hear your podcast, for example. I think to myself, why, this is a great guy. I can like you if I see your videos and say, oh, it looks like a great guy. I can read an article and say, okay, I can relate to this guy. I can see your presentation to be in the, the crowd and say, okay, this one is great.
Starting point is 00:13:14 I like him already or something like that. So they can like you even though they didn't admit you. This is why we need to be authentic. I'm going to talk about authenticity soon. Step number three, they need to trust you. They need to trust you. So I say to myself, okay, so I know there is a Dr. Anivzai or there is done online. I heard some stuff.
Starting point is 00:13:34 Okay. I like this guy, but how can I know he's an expert and I should buy from him something or buy, buy his book, buy his, let's say, a course, buy his consult. because here comes another tool. It's called social proof. Social proof also build your expertise and your, let's say, professional authority. Because if I say to you, I'm a great guy, I know what I'm doing, I know what I'm talking about, I know my stuff, then it doesn't sound objective.
Starting point is 00:14:01 It sounds objective because I'm talking about myself. So obviously, I'm going to speak highly of myself, right? And if I will sell to you my product and service and I will say, you should buy my product, it's great, it's great, you should buy it. Then he will set yourself in a subconscious level, I'm not taking it to the conscious level, but in the subconscious level, you will say, okay, so he's a salesperson,
Starting point is 00:14:20 so he's going to sell my, his product. So he probably gets a commission or something like that. So obviously he's going to say, he is going to speak highly of the product, right? So it doesn't, again, it doesn't sound objective, it sounds objective. But if I will show you some objective evidence about my activity,
Starting point is 00:14:35 for example, testimonials of former clients, for example, famous clients that I walk with, For example, the number of clients I worked with. For example, the amount of years I've been doing this. For example, some companies I work with. For example, some ranking I got my website, my products, in objective ranking. For example, my education, my formal certificates, my degrees, okay? For example, if I did military service, or for example, if I have a volunteer activity or sporting activity, all of this, okay, together and everyone,
Starting point is 00:15:10 and separate, our social proofs. Now, you see those social proofs and you didn't work with him yet. You're not a paying customer yet, but you say, okay, I know this guy, step number one. I like this guy, step number two, and I trust this guy because if it did, this and this is probably is good.
Starting point is 00:15:27 If they worked with those companies, it's probably good. If you worked with 500 clients or 5,000 clients so far, then probably is good, okay? And then you assume, of course, you don't know it yet because you didn't use the product or service, but you assume it because this is how our subconscious works.
Starting point is 00:15:43 And after step number one, no, step number two, like step number three, trust, come step number four, buy. So in order for what we talked about is, how do we get the, let's say, the persuasion process for people to be comfortable with the fact that they buy from us services and products. Okay, so I need to create content. I need to make them like me and to be authentic.
Starting point is 00:16:05 I need to show them my formal achievements, let's say, to show them data, to provide stories and examples of what I did in the past. And then I will be an expert and then they will buy for me. So I want to ask you, you know, you're talking about, you know, creating the content and one of the things that you didn't mention, but I think sometimes that the listener may, you know, it's like, you've been, you're 48 years old, Dan, I'm 52 years old. And, you know, it's, we've been doing this for a long time. You know, how do I get, how do I get caught up to somebody that's been doing this
Starting point is 00:16:39 longer than me. And my answer to that is, you know, it's just one one piece of content at that time, you know, and then suddenly you're everywhere. Would you agree with that sentiment? Yeah, yeah, of course, because most people, for most people, first of all, you know, it takes time, but everyone starts from somewhere, you know. I also started when I was 23. And when I started 25 years ago, there was no Facebook, there was no YouTube, there was no mailing lists, you know, no Instagram, no TikTok, but some of our listeners, maybe they don't know this reality. But remember we had fax machines. Remember we had, you know, I sent my clients by fax machines, many messages about my workshops, for example.
Starting point is 00:17:21 We had, we bought emails for millions. There was no spam laws then. So we can buy emails. We can pay for, you know, a million clients to get our email or something like that. So there was lots of systems there and tools there that are not relevant today. But today we have much more. let's say abundance, much more privilege to be, to be around because many, many tools that didn't exist five, ten, fifteen years ago. So first of all, you need to start from somewhere.
Starting point is 00:17:49 Second of all, it doesn't matter if you're 25 years old or 52 years old, if you bring yourself to not only your knowledge, but also yourself, because it's not enough just to bring the knowledge. You need to bring your own unique perspective about the knowledge. You need to bring yourself because people eventually buy from you. Whether you sell, you know, products and services, they buy from you. And I always tell my clients, you need to be authentic because authenticity is very, very important in 2025, 2026. You know, today I say that people have their, let's say, let's call it fake radar or bootchit radar,
Starting point is 00:18:23 you know, if you're trying to be someone else, they will notice it, they will see it. If you read some good content of someone else and you say it, it doesn't sound the same way because it's not your stories, it's other people's stories. that everyone, everyone, they have great stories and they have unique perspective. And I always tell my clients,
Starting point is 00:18:40 you know, you need to be Batman and not Superman. Okay, what is the difference between Batman and Superman? Better and Superman, they are both superheroes, you know, and they both look like human beings,
Starting point is 00:18:51 but actually Superman came from another planet. So if Superman would deliver a workshop, how to fly, and I will buy the ticket to the first row, and I will sit there, and it will explain exactly what to do, you know, go to the highest building,
Starting point is 00:19:03 go to the roof, check the wind, in check your first step. I will do exactly what he says. I'm still going to fall because he's from another planet and I am not. But Batman will deliver a workshop how to fly and I will buy a ticket for the first row and I will sit and then they will tell me you know, you and I am like, okay, actually I had the shit to your life because the Joker murdered my parents when I was young and I fell into a cave and I was afraid of bats and I was afraid of darkness, but then I taught myself how to fly. Let me teach you what I know. So this guy I can relate to because he's like me.
Starting point is 00:19:31 It's authentic. So people, you don't, you need to be the best version of yourself. You don't need to be someone else. So if you're 25 years old, 55, if you have a degrees or not, if you have formal education or not, if you have some expertise or not, you need to use what you have right now. Of course, be honest, be authentic, be, of course, do it in a legal way, especially in the platforms, you know, Facebook, Instagram, otherwise will be blocked. But you need to do it in a fair way and you need to say only the truth.
Starting point is 00:19:58 But use what you have so far and start leveraging. leveraging it. I want to ask you about your books that you read. So you've written 11 books, you know, about public speaking, creative marketing, and sales. And what caused you to want to be an author? What's the benefit that you've received from, you know, getting 300,000, you know, books into readers' hands? You know, what are some specific benefits that you've received from that? And would you advise somebody else to become an author?
Starting point is 00:20:28 First of all, of course, today we're talking about book. it's not just print book. You know, we have a few platforms. You have the same book. You have it as a print version. You have it as an e-book, right? You have an audio book. And you also have something, it's called Avatar AI,
Starting point is 00:20:42 that people can, after they read the book, they can buy the avatar AI of the offer and ask you questions, and then they can implement if you're talking about non-fiction book like yours and mine. So first of all, I had a dream of becoming an author. Since I was six years old, I came with my parents in Israel to the big book fair. and I saw authors signing the books and I immediately got very excited
Starting point is 00:21:03 and I told myself one day I will have this I will stand in the other side of the booth and I will sign my books. I delivered, I managed to complete the dream for the first time when I was 25 years old and I had my first book, it's called Public Speaking and it was very successful in Israel and then in eBay and then on Amazon
Starting point is 00:21:24 and then worldwide and it's a best sell on Amazon since 2012. of and since then I wrote many books. Now, first of all, we talked about expertise. So, yes, when you are an author, immediately you're an expert. Because people say to themselves, well, if you had enough knowledge to have it as a book, and if some publishing house agreed to publish your book, and if your book is distributed in bookstores, and if you are, let's say, on TV, or today it's on podcast, and people
Starting point is 00:21:50 interview you about the book. And if your book was translated to many languages, etc., all of those are social proofs, then you're an expert. And you can create lots of content. You can create, you know, post and digital courses. You know, we had some DVDs back then, 20 years ago, DVDs and CDs, remember? But you can create lots of products, let's say, data products or knowledge products. But the book is always, always in the top game, you know, it's number one in those leagues,
Starting point is 00:22:20 in those league of knowledge products or something like that. So, yeah, so I encourage everyone who has a knowledge, where have unique percentage, perspective, or have a great life story or something like that, to write the book, nonfiction book. We're talking about self-developed books, how to book, biography book, et cetera, because if you have a great knowledge and you think everyone should read it or should know about it, then you definitely need to read the book. And again, the book today is not just print book, because many people, especially young people, they don't read print book, but they do hear audio books and they do read e-books and they do use the avatar AI of authors and the
Starting point is 00:22:57 And we have many, actually, if you see Netflix today, most of the movies and series in Netflix based on books, right? So usually what the studios do, they see if it's a best seller book, it's if it's a good book, and then they make a series out of it, whether it's a nonfiction book or fiction book. So yes, I strongly suggest everyone here would like to create expertise to write a book. We can see chefs that they have a recipe books. We can see some big CEOs or founders that.
Starting point is 00:23:27 write a book about their way, about their path. And then, of course, it's a synergy between the book and the business, because many people know you by the book, and then they go and they go and go to the restaurant, go to your shop, go to your restaurant, go to your company and buy your products because of it. If you could tell somebody one thing that we haven't already discussed about how to position themselves as an expert and build trust, what would that be? We talked about authenticity, I will strongly recommend that if you had failures or something that that wasn't perfect, then talk about it and tell it because it creates a lot of confidence. Because if you try, you know, you have today the Facebook illusion, you know, everything
Starting point is 00:24:12 looks perfect on social media, everyone is happy, everyone is great, you know, you upload pictures with your children, that's just when you're happy, not when you fight with one, they fight with one another, you upload the pictures of you and your wife just when everything is great. not when you fight or something like that. So you create an illusion that everything is perfect. Now, if you manage, if you try to sell me your product and services, and you consider everything is great, I am an expert, I didn't fail, you know, the product is great, nobody complains or something like that.
Starting point is 00:24:43 Again, it doesn't sound honest, okay, it sounds not legit. It can be done. So we talked about Batman and Superman, and I can give you another two examples. One is that in Haite companies, there is a line of lectures and presentation. It's called fuck-up nights. What is fuck-up nights? Antopanoos telling other entrepreneurs about the failures. Now, people have to hear it.
Starting point is 00:25:06 Now, there is a twist. Yeah, yeah, because I think every successful business person, they have lots of, lots of, you know, fuck-ups to tell about, okay? Now, now, there is a twist because usually the lectures or the presentations go like this. In my first company, I lost $100 million of investors. My second company, I got bankrupt and got divorced. And my third company is PayPal. You know, it's a failure, failure, success.
Starting point is 00:25:32 Okay. So you won't hear stories like, in my first company, I lost $100 million of investors. My second company, I got bankrupt and divorced. And now I am broke. I am homeless. I live with my parents, something like that. Usually it's a failure, failure, failure, failure, failure. But people love it.
Starting point is 00:25:47 People love it because we love stories. We love to hear about success. We talked about our track record and social proof, and we also love to hear about failures. And if you tell me about failures and you're honest, then I will say, okay, so Dan did some fuck-ups and he had some failures, but now he learned from his experience.
Starting point is 00:26:03 So if I come as a client now, then I can trust him that he learned from his mistakes. Okay. And another thing, I can give another example that Donald Trump, the President of the United States, no matter what you think about it in a political way, but before he was a politician, and before the intern, the show the intern in the 90s,
Starting point is 00:26:21 back in the 80s, he was a real estate, he was a real estate, right? He was second generation of real estate. And he got from his father of $400 million, from his father of Fred. And then he was an entrepreneur, and then he wrote a book about negotiation, right? The Out of Making a Deal, great book about negotiation,
Starting point is 00:26:37 still bestseller after 40 or 40 years. By the way, the book was actually one of the things that built his expertise, not in New York City, but worldwide. But what is interesting in the book? Because if you just tell a story about the fact that he got money from his father and then invested it and got more money.
Starting point is 00:26:53 It's not interesting enough because only in New York City who have a few other thousands people like you, second generation of real estate. But what happened with Donald Trump is that he got his money from his father. After a few years in a miraculous way, he managed to lose all the money. He lost all the money.
Starting point is 00:27:09 He got bankrupt. And then afterwards, he rose again, and he rose again and he created more money than what he got from his father. And after three years, he managed in America's way to, again, lose all his money to bank up to another another thing you know the joke was that all of his books are ended in the in chapter 11 you know because he lose all his money all the time but then he managed
Starting point is 00:27:33 but then he managed to rose again and become a billionaire now this is a book I would like to read because the resurrection here is very interesting okay the the rise and fall the rise and fall rise and fault. This means that this guy, he has some mentally, he's mentally strong. He has some knowledge here that even if he's broke, then he can become a billionaire again. I would like to learn from this guy. So people will love to hear the failure stories of you because if you got failure and success, failure success, fair success, and he rolls and you learn from your mistakes, then it means, first of all, that you're an expert and you got there, and you will be careful with their money and with what you're advised them to do and that you know what
Starting point is 00:28:10 what to do, especially what not to do, and you are humble enough to admit your mistakes. So this is why I highly recommend not just to be authentic, but also if you had, again, not make up stories, okay? Not to create something that didn't happen. Honesty is very important. Well, I don't need a, I don't need to make up any stories about my fuckups. I'm good. Yeah, yeah.
Starting point is 00:28:29 And probably, probably you talk about it as well, the podcast in your books, etc. So, so again, this will become, this will make you an expert. Dr. Zaid, how can the viewers and the listeners, how can they learn more about you? How can they get your books? Where can they go? First of all, you can Google me, Yaniv Zyg, Y-A-N-V-Z-A-D, like it's written here, and I'm on Facebook, LinkedIn, Instagram, TikTok, whatever. And also you can check my website, Dr. Persuasion.com, D-R-P-R-S-U-A-S-I-O-N.com.
Starting point is 00:29:02 Dr. Persuasion, there are many articles. I have on my YouTube channel again Yaniv Zai, Dr. Yaniv Zaid I have my Spotify with many many with hundreds of videos hundreds of interviews that you can if you like this interview in this conversation
Starting point is 00:29:17 you would like you would like to hear more and you can approach me by my personal email it's Yaniv at Yanivzai.com Y-A-N-I-V at Y-A-N-I-V-Z-A-I-D dot com you can write me and I will promise I answer any question you may have I like talking to to my audience
Starting point is 00:29:34 I like to answer people. I like to talk to people, so I'm going to happy to continue conversation with you guys. Thank you for joining us today. And I appreciate your time and efforts in helping us to know how to position ourselves as an expert in a build trust. And to sell up premium prices in any market. Audience, thank you for joining us today. Have the best day of your life. Be grateful, make good choices to go help somebody.
Starting point is 00:29:58 And get his book. Visit doctorpersuasion.com. God bless you. This is Dan. Rochon, host of No Broke Months. Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, why top performers never sell, and what they do instead, is being published early 2006 by Simon & Schuster. You can pre-order now at www.com and unlock over $10,000 of free bonus training. Don't wait, go to www.com and grab your sell book.com and grab
Starting point is 00:30:34 your copy today. That's teach to sell book.com.

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