No Broke Months For Salespeople - The Truth About How We Really Try to Grow Businesses

Episode Date: October 5, 2025

Eden Sunshine is the CEO of Realty Executives, the number 1 Realty Executives office worldwide. He is also a sought-after consultant, speaker, and author of BetterBusinessology: Discovering the Art an...d Science of Building a Kick-Ass Business.In this interview, Eden Sunshine shared The Truth About How We Really Try to Grow Businesses!To find out more about  Eden SunshineFacebookInstagramWebsite To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

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Starting point is 00:00:00 You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Roshan sits down with Eden Sunshine, CEO of Realty executives. Eden shares how the Level 7 system helps agents move from chaos to clarity, build scalable systems, and create predictable success in real estate. Welcome to the No Broke Months for. Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneur. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success.
Starting point is 00:00:56 My name is Dan, Roshan. I'm the host of the No. Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. Hello, Consist a Predictable Income Community. I am Dan Roshan. I'm excited today to be joined with Eden Sunshine, who is the CEO of Realty Executives, which just happens to be the number one realty executives office worldwide.
Starting point is 00:01:26 And so Eden's a speaker, an author, if a better business ology, and discovering the art in science of building a kick-ass business. I was thinking of using some other adjectives to describe that, but I wanted to keep it clean. I wanted just to emphasize the ass, right, just because I can. Yeah, exactly. Thank you for joining us today. Well, my pleasure. I'm excited to be here. And Eden and I are going to talk to you and or talk with you about.
Starting point is 00:01:56 the truth of how we really try to grow businesses like what do we do to grow businesses and what inspires us to be entrepreneurs what to be a business owner that's the topic that you and I are going to talk about but before we talk about that Eden you have you know you're going to ask me I know what question you're going to ask me then well I don't even know if this is a question or a statement it just I have to say like you have the coolest name in the universe of names ever with the name of Eden's Sunshine. I just have to honor you for that. So that's cool.
Starting point is 00:02:32 I wish I could make the claim that I made it up myself, but it's actually a family name. So, yeah, so for your audience, if they ever want to reach out to me later and they want to find out the story, I'll put that out there as like a carrot, you know, to connect with me later on if they're interested in doing so.
Starting point is 00:02:48 I'll tell them the true story about it. But again, don't tell them the true story. You need it. Make up lies. Well, okay, I'll tell them. Yeah. Right. So, Eden, tell us a little bit about you. So you're a serial entrepreneur. Like you are an entrepreneur, tried and true, through your skin, through your bones, through your blood. Tell us about Eden. So bring us back to 18-year-old, Eden. Where were you at that point? And walk us through a quick synopsis from there to here. Actually, when I was 18 years old, I was working for my dad, who was also a serial entrepreneur. We lived in Prescott, Arizona. I'm currently in Phoenix now. And he had a publishing business. And I got, just got knee-deep in it with him and saw how he worked and what inspired him. And he just was being continually creative.
Starting point is 00:03:36 And so it was in my blood. And I went to college at ASU, ended up getting a degree in exercise physiology of all things, never have done anything with it other than use it a little bit to keep myself in shape. But I found myself after college kind of experiencing a wide variety of industries and careers from the insurance business to retail business. I had my own graphic design company and things like that. And it exposed me to like a lot of different aspects of business. I was always fascinated with it.
Starting point is 00:04:09 And it's interesting you bring up my name. I was working for an advertising and printing company back in like 94-ish, something like that. And I was actually getting ready to leave the company. And I have my resume sitting there in front of me. and I got a phone call from a client that I'd done business with a couple years before, and they did business with me one time, and I'd stay in contact with them, but they never placed another order. And finally, they called me up and they placed another order, and I said,
Starting point is 00:04:37 you know, why have you not called me? And they say, we haven't had a need for your services, but I always remembered your name. And I looked at my resume, and it's like, you know, I'd been changing jobs every couple years and doing something different every couple years. And I thought to myself, I'm not establishing myself as a real pro and a recognized name and whatever I was doing. And so I made a decision at that point to buy the company that I was working for because I wanted to be in a place of making decisions, not making suggestions.
Starting point is 00:05:09 And that was a print company, a marketing company rather? Yeah, we did door to door distribution like door hangers, flyers, product samples and things like that. And that was a really cool experience, but I got my ass kit. Was that a press kit? was our Phoenix that was in Phoenix that was in Phoenix okay yeah and you got your ass kick so tell us about that so I got my ass kicked in the sense that we worked really hard my partner and I and we really grew the business when I bought the company we were doing about 1.4 million in revenue the next year we
Starting point is 00:05:39 grew about 25 percent we were up to about 3.3 in a matter of a couple years and we were on track to do about 12 million and in that couple of years three years of doing that Dan I have to tell you I think I literally experience every possible pain a business owner can feel in that period of time. Regulatory issues, employee issues. I had people die on the job, cash flow problems, partner problems, major employee issues. I mean, everything that everybody ever goes through as a business owner, and I got to see a lot of my clients go through it. We're a lot of mom and pops.
Starting point is 00:06:13 We work with a lot of major companies like Cox Communications and some major home builders and Domino's Pizza and so and so forth. but the mom and pops the small businesses i got to see the pain they experienced matter of fact it was interesting i had probably in the time that i owned that business maybe a half a dozen business owners offered to give me their business okay because from all intents of purposes everything looked like my life was going well but i was you know i was living in hell you were the same as those six or so they were trying to you were in the same boat as them right it was but i just didn't they just didn't show it like they didn't know that i was going
Starting point is 00:06:46 into work at three o'clock in the morning so I could get some work done before my staff came in and I had 120 employees by the time I sold the business. You know, I could get work done before eight o'clock. And then six o'clock at night, my wife's calling me, when are you coming home? We've got kids. And I'm like, and then I'm trying to figure out how I'm going to get to the office on the weekends. And I was, and I saw my clients going through the same thing. And finally, my partner and I realized we didn't see eye to eye on the vision of the business and we realized one of us had to go. And I ended up selling the company to him. well that's fantastic and so that was in two that was about in two in fact i sold a company in april of
Starting point is 00:07:22 2000 okay so that was sort of your entryway into business was uh 94 to 2000 ish and you had a tough journey i got a lot of empathy and so i sold a company and um i was kind of figuring out what i was going to do and i thought you know i i really have a heart for teaching and my dad used to be a school teacher before he got into education but he said you can never be a school teacher. There's no money in it. There's no appreciation. So I still have a heart for it. So I thought, well, I'm going to get into coaching and consulting. And I started to ask myself a question, like, what's the common, there's a common theme behind business owners that struggle. And I really have myself, because I didn't want to approach it from, you know, Elon Musk uses this
Starting point is 00:08:07 term reasoning by analogy. Like the way most people approach fixing problems in their business is copying what other people have done and then making the slight variation to it and then getting through the day. That's what a lot of people do. And I wanted to get to the core of why small businesses struggle. And I came up with an answer and most people don't like to hear it, but most people acknowledge that it's true. What's the answer to it, Eden? No matter how smart you are, how educated, previous success, past experience, how lucky, hardworking. None of the those things matter. The reality is everybody's winging it. Okay. They're winging it. They're just trying to figure out how to make the business work. Okay. And like sometimes we get lucky.
Starting point is 00:08:56 We work really, really hard. But at the end of the day, what I found is that if you approach a business owner and said, what's your methodology? What's your approach to building a great business? You know, you get a wide variety of answers. Some people say, oh, I got to market well. You got to sell well. You've got a great product. Got to manage your money well. You got to have great fulfillment. You got to have great employees. You know what? All that's pretty true.
Starting point is 00:09:19 I'd have to say I do agree with you in many senses. And I also, I was having a conversation with my coach earlier today. And I was sharing with him the fact that we've had a really great year, like a record breaking year in my business, a couple of my businesses. And I shared with him the fact to say, you know, I'm so grateful for that because it's really I haven't done anything different. The only thing different is the circumstance. The market.
Starting point is 00:09:50 Yes. And of course, he was smart to make me realize that I was the one that prepared myself for that and helped prepare others for that, right? So I'm not diminishing my DNA as a part of that equation, yet I didn't do much different than what I did four years ago. You know, there wasn't like a growth in that four-year period of time. of compound opportunity, it was really more circumstance. Yeah, so the question really is, is your growth and your success in your particular
Starting point is 00:10:25 case as a result of circumstances, a good market, the right place at the right time, or was it a result of intentionality through a specific process or approach or a methodology that got you there? And so I could say you were beneficiary of source. circumstance. The answer for me to that question is both. Yeah. Yeah. So you do intentional things, right? Yeah. There's a gentleman. I'm blaking on his name right now. I'll remember by the end of this, but he shares, first time I ever heard about luck being a part of a successful business's equation. Now, he puts luck as last. Yeah. After preparation. He says, harder I work, the luckier I get. Right. I think Thomas Jefferson or something like that. Yeah. Yeah. And it's at the end of that. The luck goes in at the end, right? But it is a part of the equation, right? But certainly we can't rely on luck. Right. Right. There's no way that you can say, hey, I know I'm going to be successful or I can have some predictability of success. And there are circumstances. A lot of us experienced circumstances last year with COVID that were way outside, you know, our ability to predict that happening. But the reality is most of business. there's, it really shouldn't surprise us that much.
Starting point is 00:11:48 This is Dan Rochon, host of No Broke Months. Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, why top performers never sell, and what they do instead, is being published early 2006 by Simon & Schuster. You can pre-order now at www. www.teach to sellbook.com and unlock over $10,000 of free bonus training. Don't wait, go to www.Teachyselfbook.com and grab your copy today. That's teach to sellbook.com.
Starting point is 00:12:26 So, Edith, so bring us back. So we're in the early 2000s in your career. What are you doing at this point? So I'm coaching. I developed the system. It's called the Level 7 system. And it's grounded in, again, a term I'm going to relate to Elon because Elon is very popular right now. everybody loves to talk about Elon Musk and you know you watch his tweets and it's like it changes the world with a tweet and so he said you've got to operate based on first principles which is actually a theory presented by Aristotle first principle says you get grounded in the core of why and how you do things the principle of things first and then you can really create something unique and that's what I looked at I asked myself a question what's the commonality of great
Starting point is 00:13:12 businesses. And I read a ton and I observed a ton and I created this model called the Level 7 system. It introduces principles behind how we go about growing a business. So, for example, you know, you've probably talked to people about creating systems. Have you talked about this before? I mean, I'm sure your systems is the foundation of what I teach. So yes. Yes. Yeah, exactly, right? You've got this system for creating consistent predictable income, right? follow this system. Well, if you're in the real estate business, and I know a lot of your audience are realtors, you know, how do you convert a listing appointment?
Starting point is 00:13:52 Well, you have a process for that. How do you deal with a buyer? How do you do whatever you do? How do you get a lead? There's a process behind that. And if you're not using some process or a system, you're winging it. And so I operate from the principle of this that the key to success of any business is dependent on the quality of its systems.
Starting point is 00:14:11 And if you want to improve your business, you improve your systems. So that's one of our core tenants of the work that we do with the level seven system. And it applies to everything you do in the business, the way you pick up the telephone. And you ask yourself a question, if we are going to pick up the phone, what's going to be our system for that? And what's the outcome we want? Because another core principle is making sure that you've got good results associated to everything you do. So if you're going to build a website, you say, what's the outcome? outcome of the website. And so we built this process called the Level 7 system and I started
Starting point is 00:14:47 working with small business owners and they're like blown away by the sense of comfort and direction they have with the process that we use because it's no longer, you know, Eden being the smartest guy, the consultant that has all the answers, which quite frankly I don't. We're all just trying to figure it out. But if we say our pursuit is figuring out the best system that's going to work for our business and we integrate that into the culture of our business now we're all on the same track of how to make things better so eden so you mentioned about you know about what i teach which is consistent and predictable income and a part of that is understanding that each one of us has a god-given strength right that each one of us has talents so you can have a playbook
Starting point is 00:15:36 and you can say do business this way and what i have found is that you have to have some sort of flexibility within that system to be able to embrace person's unique skills. Absolutely. This is the key to this because so let's fast forward a couple years. I'm three years into this business. I get a phone call from a real estate coaching company out of Ottawa and they asked me to start helping them develop their business and which I do in about two or three months into my engagement with them. They said, would you be interested in working with some of your clients, some of our clients, they're top, top producing agents. They're all doing over a million dollars in GCI a year.
Starting point is 00:16:16 They're building teams. They need help. They don't know anything about management. They don't need to know anything about leadership. They know real estate. Now, I don't know real estate, but I don't need to. But here's the funny thing. They would say, do you have systems for how to do a, you know, to set an appointment?
Starting point is 00:16:36 Sure, I can show you some samples. And you give it to them and they go, oh, this is. really not for us. This is not our DNA. This is not our personality. And so that's that reasoning by analogy approach. And nobody accepts it. So they really don't make any change anyways. But if you say, here's the idea you've got to, you've got to build a system that it captures the culture, your personality, your skills, the messaging, the way you do it, and you build it that way, then there's an authenticity to it. And then there's a day. And then there's a day. differentiation to it. Here's an interesting fact. Most people don't realize that franchises like
Starting point is 00:17:15 McDonald's and Subway and, you know, these big companies, they don't want entrepreneurs buying the franchise. You know what they want is they want high level management personnel from Fortune 500 companies that have massive 401ks and massive pensions and then they buy these franchises and they just follow the system. They don't want guys like you and I because we walk in and we go, how are we going to make this better? How are we going to make it unique? How are we going to make it mine? And that's what entrepreneurs really want to do. So nobody wants to buy the playbook that says this is how you do it in the business. That's why the level seven process and that's why what you do is so valuable because it gives them the framework of what they need to be thinking
Starting point is 00:18:00 about doing and the tools to do it, but they have to create it for themselves. So that's how I ended up in the working with realtors and then fast forward to 2016 i got introduced to the owners of realty executives here in phoenix and um i started consulting them and about three months into the process they said will you come and run our business for us so so i'm finding if somebody wants to recruit you to their business hire you as a consultant first and they let you work for a few you know for a while and they're like hey you know what i have an opportunity for you but you know what It's really, really a good way. I mean, you know, it's very risky to bring somebody in from the outside.
Starting point is 00:18:39 Of course it is. Put them in a high level position without getting to see how they work. Are they getting integrated into their culture? Are they going to be accepted by your team? You know, are they going to really deliver value? So it worked out fine anyways in terms of doing it that way. But yeah, sure. If somebody wants to hire me, they could certainly.
Starting point is 00:18:57 Hire me first. Hire me first before you hire me. Right, right, right. All right. So, Ed, now let's put this all together, right? So the truth about why somebody really wants to grow a business. And let's stay, you know, like even within real estate sales. So you have a foundation of systems.
Starting point is 00:19:13 You have a foundation of understanding why entrepreneurs do what they want to do. And you now have also a foundation of what is successful in the real estate sales business. So let's tie all that together. As a real estate agent, what should they be looking at? what should they be doing to be able to have the most success in their businesses that they may not be considering right now? Well, again, I would say that they need to begin to think about their business as a business. Yeah.
Starting point is 00:19:47 They need to kind of separate themselves for a moment and say, if I was building this so someone else was running it and it wasn't just me, which is really, really hard because there's so much, it's so much about them, right? Right. But if they can start to separate and say, how do I create something that, like, if I was doing it for somebody else and building it, what would I build? And then ask themselves this really important question. Because realtors have a very, very difficult time truly differentiating themselves. But they have an idea that they want to be different. Like they say, I'm better than other realtors. I mean, most of the time, they feel that way. But why is it? They should. They should, right? Because that's what entrepreneurs do. They say, I see an opportunity to do something better than somebody else is doing. And so that's what inspires us. But the question is, what is that really?
Starting point is 00:20:44 What is that story that they're going to tell and be able to separate and be authentic with themselves? Don't be self-deceived about, you know, because so often I say, you know, ask people, what is the different issues with my customer service? I say, yeah, that's you and every other realtor says that. that what is it that's going to make you stand out and that's i think that's the first question and they start to think of it distinctively different and start looking at their business as a business first and foremost as they start to build it yeah i think you're coaching eden in in saying and i've not even considered that myself in the past of i certainly consider the fact that i work for
Starting point is 00:21:24 me i haven't asked myself the question to say if i really was the CEO which i But if I was really CEO working for somebody else, what would I do differently? I think that brings a different perspective of the way that you're helping me to think to say, perhaps I would, you know, pay attention to this aspect more diligently. Maybe it's financials, for example. And maybe you have a financial tolerance that you have a risk tolerance that's a little bit greater than others. A lot of entrepreneurs are like that.
Starting point is 00:21:58 And that's great, but if you were actually that CEO working for somebody else, would you take the same risks? And I think when you start asking yourself those questions, you may come up with different answers. Right, right, exactly. Yeah. So, you know, so you're in this situation where you're changing your thought process. Most realtors are transaction minded. How do I get my next transaction? How do I get my next transaction?
Starting point is 00:22:26 And when you start, like you said, when you start thinking in terms of I'm building a business, then that will produce, create relationships where people know I can trust you. And therefore, the opportunities come from that. I recently wrote the book, Real Estate Evolution, the 10-step guide to CPI, consistent and predictable income for real estate agents. I wrote this book because I have sold real estate since 2000. 2007 and developed an immense amount of experience and knowledge. During my journey, I have witnessed hundreds and maybe even thousands of real estate agents fail in this business.
Starting point is 00:23:09 And I firmly believe that that's a shame. In real estate evolution, I will show you the exact steps that I have used as a real estate salesperson to sell one to 15 homes every single month for the past hundred and twenty-nine years. 129 consecutive months. It took me more than two decades to learn the sales and persuasion techniques and more than one decade to master of the real estate sales techniques to be able to produce the content that makes up this book. And it took me more than a year to write at a pace of three hours every single day.
Starting point is 00:23:45 If you're a real estate agent and you're looking for consistent and predictable income in your business, I invite you to get the book Real Estate Evolution. And you could get that by visiting www. www.therealestateevolution.com. And I'll even give it to you for free as long as you pay for the postage. What do you see as the big threat to the real estate sales industry? Well, there's a lot of people that are concerned about what's happening online. I'm not really concerned about that.
Starting point is 00:24:14 I still see many, many, many very, very successful agents thriving through their sphere of influence and their relationship-based business. In fact, I would say 98% of our, we call our agents executives, 98% of them are having great success by building their spheres. There's a few that have capitalized on online marketing and things like that. But I think that's the perceived threat. I think the real opportunity is there. And this is what I tell our executives, like, you know, look at how many transactions you want to do a year, very simply. And then you've got to have 10 times that in your sphere of influence that you're in regular contact with.
Starting point is 00:24:53 building a business that supports the idea that when those people in your database, your sphere, are ready to do a transaction, you're the realtor of choice. There's no question in their mind who they're going to call. So if there's somebody who wants to do 20 transactions a year and make a quarter of a million, $300,000 a year, they need 200 solid people in their database and they're in contact with them on a regular basis to get that, build that relationship. I think the biggest risk really is that we're hurting ourselves by not building the relationships. And so the consumer is not going online and saying I'm willing to do business with somebody that I don't have a relationship with.
Starting point is 00:25:38 Because quite frankly, I'm not seeing the consumer having a fantastic experience with that with online. I agree. Yeah, I agree with that. And so what I hear you saying is that it will be smart. going back to the systems to systematically add value and contribute to your database, to your sphere of influence in a way such that you're helping them in some way. And then simultaneous to that demonstrating your expertise of whatever your skill set is in the way that you help clients, however that's defined. Yeah, am I helping them create wealth through real estate?
Starting point is 00:26:20 helping them just navigate through a difficult process? Am I taking, you know, stress off of them or whatever it is that I'm doing, you know, and making sure that they're aware of that's the value that you're creating for them. Right. I mean, it's basic sales 101. They have to know, like, and trust you. Right. And see you as a resource. That's ultimate what it would be. Yeah. And then what I recommend is to figure out a way to systematically communicate that value to them. Correct. Systematically add that value to them. Correct. And so that they continue to identify you as this is the person that's investing. You know, and the thing about it is, it's quite possible I may invest in a relationship with a prospect in my database for 10 years before I get a transaction.
Starting point is 00:27:03 But I may get a half a dozen referrals along the way because I've positioned myself as the guy that has, you know, everybody, you know, Dan, you probably have an accountant you work with. You need a doctor. You probably have a doctor you go to. You already decided you know who it is. if you, you know, you go to the dentist every six months or every year, right? You got your, but you know, everybody knows realtors. Everybody knows half a dozen or so. But there's very few that if I ask them the question, if you were to sell your house today,
Starting point is 00:27:31 who would you call? Yeah. And you as a real estate agent want that name, your name to be the one that they fill in the blank. Correct. I was going to say, you know, the most successful, you know, agents out there are the ones that thoughtfully consider, what am I doing? doing? How am I doing it? Is it producing the result? Because that's another challenge I see with realtors specifically is they love shiny objects. You know, and they fail to ask themselves
Starting point is 00:27:59 the question, what result do I expect that to produce for me? I'll tell you a funny story. A number of years ago, I'm talking to an agent. And this was probably back in 2007, 2008, maybe 2006. He says, Ian, I'm thinking about putting together a pre-listing packet. So for the, for listeners today that don't know a little pre-listing packet, you have a listing appointment scheduled and you send something out in advance that kind of pre-sells you. And so the agent's name was Rod. And I said, Rod, what are you hoping to do that? And he said, I hope it's going to increase my closing percentage. I said, well, what is your closing percentage? He says, so what are you hoping to do? He says, well, I'm hoping to capture, you know, some of that 15% that I'm not getting. I said, well, let's talk about. Let's thought. fully consider what you're talking about. What's going on with that 15%? And he says, well, the reality is 5% are probably not going to list their home. They're just not going to do anything. Okay.
Starting point is 00:28:56 And so you're not going to get them. So what about the others? He said, well, probably 5% are seriously committed to somebody else. And I'm just, they're just checking things out. They just want to validate. Second opinion, right? Oh, so that takes out another 5%. So now we've got another 5 left.
Starting point is 00:29:14 And he says, yeah, most of those people are crazy. I wouldn't want to do business with them anyway. So I said, so what's the conclusion? I said, Rod, you heard somebody share an idea that got your attention. And the fact of the matter is if you follow through with this, you're going to spend a lot of money and creating the packets and putting them together and sending them out. And it's not going to have a substantive impact on the result you're getting.
Starting point is 00:29:38 So this is, again, reasoning by analogy, seeing somebody else doing something, mirroring it and hoping that's going to get your result without thoughtfully considering what your intent is. And so, again, one of our core principles is, are you defining the results, the principle of defining results? Are you defining the result or the outcome that you're wanting to get from anything and everything you do? And you start thoughtfully consider that. And then you start making better decisions and you can be more productive, save money, be much more focused on the things that really produce results in your business. Yeah, it's interesting because when you just said that before you even went into the story, when you said the conversion
Starting point is 00:30:16 rate, my initial thought was the opportunity of, okay, 85% was the conversion rate. So my initial thought was the opportunity is not a higher conversion. The opportunity is more appointments. And the reason why that initially hit my brain when you said that was because 85% of a conversion is a really good conversion number, which would indicate that your probably going on appointments with only high level referrals, which is great. Yet, if you want to grow your business, then you may have to do more appointments, which means that you have to expand into other areas. So there could be focus on, right? And so the focus,
Starting point is 00:31:03 and it reminds me another guy. I mean, years ago, you remember when the market, you could, everybody had 100 listings, but nobody could sell anything. Of course. Yeah. Marker was tanking. And This guy's got 140 listings, and he said, Eden, I need more leads. I said, you don't need more leads. You need to learn how to convert. You need to get more listings sold because more leads is not going to help you. You're focusing on the wrong part of the problem. Because he's not looking at it from a business owner perspective.
Starting point is 00:31:32 He's looking at it from a transaction or, you know, well, this is what everybody else is doing. Yeah, ask it a better question, which would be, what do I need to do to sell X% of this 140 inventory that I have is probably a much better question than how do I increase the inventory. Right. And even more specific because I want people to be fixated and focused on the system. So to add to what you said, it's more than just what do I need to do to sell more. What's my system to ensure that I sell more? So now, and when I talk about system, I'm like talking about picking up a piece of paper that looks like this that's got steps and it says this is how we do this. And so I look at it and I go, you know what? I bet I could change these
Starting point is 00:32:19 three steps in here and it might change things. Or I might realize that I need to be better at negotiating with my clients up front and tell them that, you know, every 10 days, we're going to evaluate the price of your property and make adjustments as necessary depending on the amount of showings and offers you're getting. And he wasn't. doing that. And so by looking at the system and recognizing that in his listing presentation, he wasn't setting that up front. And so it was difficult for him to call people later. But you looked at the piece of paper, you know, and that's the key. You got to be looking at that system on paper. Absolutely. So tell us, Eden, so I know that you have a lot of, you know,
Starting point is 00:32:58 a lot of resource for agents, you know, you help agents in many, many different ways. How can they get in touch with you? What's the best way for an agent to get in touch with you? Well, Eden, Sunshine.com. Okay. Be the best thing. Just go to that website. And they can do a couple things. They can fill out a form just to get on my list.
Starting point is 00:33:15 I'll send them a whole bunch of resources and a personal email and just say, hello. There's also a link in there. They can set up appointment with me. And I'm not selling coaching. I'm not doing any of that. But if they want a 15-minute appointment or a 30-minute appointment, just to run some ideas by and connect or whatever, they can do that without any fear, I'll tell them right up front.
Starting point is 00:33:35 I am not going to ask you to do business. with me. And I'm not going to try to sell you a product. But I love to be able to help people out, get them on the right track, help clear their head about some of the direction they're going. So if they want to do that, EdenSonshine.com. Eden, thank you again. Appreciate your time. And God bless you. You're awesome. God bless you. Thank you, sir. This is Dan Rocheon, host of No Broke Month. Do you want consistent and predictable income with No Broke Months? My new book, Teach to Sell, by Top
Starting point is 00:34:07 performers never sell and what they do instead is being published early 2026 by simon and schuster you can pre-order now at www.com and unlock over $10,000 of free bonus training don't wait go to www.com and grab your copy today that's teach to sellbook.com Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast, and I cannot have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further.
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Starting point is 00:35:25 Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.

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