No Broke Months For Salespeople - They Want You to Keep Buying Leads… Here’s What Works Instead

Episode Date: April 10, 2025

In this episode, Dan Han reveals how to transform your marketing events from forgettable to unforgettable using the Teach to Sell method. Whether you're hosting a live seminar, a charity drive, or an industry conference, Dan breaks down the exact steps to turn trust into transactions. He shares the story of a Christmas tree event that generated over $70,000 in closed business—and how you can use this same strategy to build deep, profitable relationships. Learn the secret behind why one handshake is worth three hours of content, how to plan impactful events, and why real-world connection still reigns supreme in a digital world.What you’ll learn on this episodeHow to use Teach to Sell at live or virtual events to build trust and authorityWhy charity events create deep community ties and long-term businessThe ROI math behind an annual Christmas tree giveaway (and why it still works)How to make your audience feel seen, heard, and ready to take actionThe difference between passive content and real engagementWhy you need to be the one hosting the room, not just showing up in itHow event-based marketing can replace thousands in ad spendExamples of events across industries that drive real resultsThe long-tail value of becoming a household traditionWhy starting small today can lead to exponential growth tomorrowResources mentioned in this episodeTeach to Sell Curriculum – Learn how to influence with integrity by teaching instead of pitching.CPI Community – Get support, training, and real estate coaching to create Consistent and Predictable Income.HighLevel CRM – Dan’s preferred platform for nurturing leads from event registrations to closings. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

When you're using Teach to Sell to be able to impart not just your knowledge, but you're able to then build lasting relationships. You're able to demonstrate your value and create meaningful connections. And as you do this, the benefit of using Teach to Sell is that it's going to empower you to influence your audience effectively. It's going to guide them towards you. It's going to guide them towards you. It's going to guide them to the actions you want them to take, and it's going to genuinely address their needs.

Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, businesspeople and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. You can leverage events to be able to grow your business. How you can showcase your expertise and attract prospective clients through using Teach to Sell. When you teach your audience,

you're not just sharing your knowledge, but you're building trust. You're establishing yourself as an authority in the field. The benefit of using Teach Yourselves is going to transform your audience from being passive into being engaged. You're going to create a deeper connection and that's going to drive sales. So here's how to do it. The first thing that you could consider to do is an education event.

So think about the most frequent questions that your consumer ask of you. Whatever those may be, those questions are questions that the general public do not know that you know because you're an expert at what you do. You can put together an educational event, whether it be a webinar or a seminar or live, to be able to teach that to the consumer. Now remember, when you're considering a difference between whether you do it live or do a webinar, one handshake is worth at least three hours of online content. So if you could do it live, do it. The downside to doing it live is that it's one and done.

See, when you're consuming this content, you can share it with your friends, with your colleagues and your coworkers, and they can benefit from it as well. So I could do this one time and I could teach tens of thousands or millions or hundreds of thousands of people. So how do you put this together? So for example, let's say that you have a home gardening business.

You can put together a webinar such as sustainable practices in home gardening. This is where you can provide actual insights to beginners and enthusiasts and it will position you as an expert, but it will also, you know, address the common questions in the gardening community. When you're able to give back to the gardening community, if that's your business, guess where they're gonna go and buy seeds for their plants? Guess where they're gonna go for, you know, landscape and those types of things? They're gonna go to you. Another example could be something like a monthly

seminar like Healthy Meal Prep for Busy for busy professionals. So if you're in a the food business you can put together something like this to be able to offer valuable content where you're educating your audience and building credibility and trust so again when they know how to have a you know a plan for healthy meal prep and they're a busy professional guess what they're gonna come to you for their food and for their needs. Charity events. I love doing charity events. It's one of my favorite things to do because not only do you give back to the community, you position yourself as somebody who cares, because if you're going to do a charity event, you probably do care. It's a fantastic way to be able to enrich your community

and also attract businesses. For example, one of the things that I do each year is a Toys for Tide event, every holiday season. This is where guests will come and they'll donate toys, and we create a festive atmosphere, we bring the community together, Santa Claus comes out, we give hot chocolate to people. And we're able to really have some fun.

And everybody that gives a toy, guess what they get? They get a Christmas tree or a holiday wreath. So in exchange of me giving a holiday wreath or a Christmas tree, which, oh, by the way, is an investment of money, I'm able to give back to the community. So you may be thinking like, Oh my goodness, Dan, this must be expensive. It is. And I can track back $70,000 of closed business to one participant. And I'm grateful for that, you know, big chunk

of business. But what I'm more grateful for is that same person that I got that $70,000 worth of business from came to me one of the events as he said to me. It was a husband and wife with their kids, and he said, Dan, thank you for being a part of my Christmas tradition. So I didn't realize we've been doing this for 10, 13 years, something like that.

I didn't realize that we became a part of people's Christmas traditions. So guess what? When they think about my service, when they think about a need, guess where they're coming. They're coming from the guy that's a part of their Christmas tradition. Hey, hey, salesperson.

Are you struggling to close deals or struggling to gain trust? Or are you struggling to close deals? Or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Groschein and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle. To give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more

trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login and get started today. Other ways that you can do this is I've got a friend of mine who does a youth entrepreneurship exposition and this is where young entrepreneurs they showcase their products. So he's got a business called KidBiz and an impactful way that he's done this is he runs a program that he has a quarterly event at a local high school where he'll bring young entrepreneurs to showcase their products to be able to really foster a supportive community where they can thrive they can connect. His events have attracted local and national media attention. This provides him with the exposure,

it would typically cost tens of thousands of dollars. And as a result, he's expanding his efforts to financially support even more young innovators. Now you can consider using other events to be able to showcase yourself and your expertise. So you can do networking events or conferences that are tailored to your industry. For example, the Annual Summit on Innovations

and Sustainable Business Practices could be something that if that's your business, you can bring together experts and clients creating a platform for knowledge, for sharing and for collaboration. When you're the person that's hosting these events, whether it be educational or charity or industry conferences, when you're using Teach to Sell

to be able to impart not just your knowledge, but you're able to then build lasting relationships. You're able to demonstrate your value and create meaningful connections. And as you do this, the benefit of using Teach the Cell is that it's gonna empower you to influence your audience effectively. It's gonna guide them towards you. It's gonna guide them to the actions you want them to take

and it's gonna genuinely address their needs. So I recommend that you consider to start planning your events today and watch your business thrive. All right, lots of good stuff there. So one of the things I was doing the math while we were watching the video about that Christmas tree event and this was just one couple that came through.

And unfortunately, Christmas trees, we used to buy them at like $25 a tree, a wholesale, and we'd have them delivered. We'd have around maybe a hundred or so delivered today. They're like a hundred bucks a tree. So it's gotten really, really pricey to do that event. However, we've still been majorly profitable from it. Where just that one client, I was adding up, we helped them buy a home,

we helped them sell that same home, we helped them buy the next home, we helped them sell that home, and we were able to pick up the buyer on the home that we sold. So that's five transactions right there. And we also helped them, their sister buy a home. So that's six transactions.

I think I said 70,000 in the video, which sounds about right because it's six transactions, it's 10,000 a piece, that's 60 grand. And they're probably more's 10,000 a piece, that's 60 grand. And, you know, they're probably more than, you know, 10,000 each. So call it 12,000 each, you're at more than 70 grand right there in revenue. So is it an investment to do some of these events? Absolutely. Yet is it, is the return far greater than the investment? Absolutely. All right, everybody have the best day of your life. Be grateful, make good choices, go help somebody and let's see what we can do to be able to find some business. God bless you. I'll see you. Hey there, NoBroke Months listener. I've got some exciting news. We just passed 375,000

downloads for the NoBroke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson

who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life.

Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.