No Broke Months For Salespeople - Transform Your Sales Skills with Powerful Language Techniques

Episode Date: December 22, 2024

Transform Your Sales Skills with Powerful Language Techniques Sales Coach Dan Rochon from No Broke Months for Salespeople dives into the art and science of persuasive communication to help you elevat...e your sales game. Dan introduces you to the Language of Sales and how these strategic language techniques can help you overcome objections, build trust, and close deals effortlessly. Tune in now and transform how you sell in the latest No Broke Months for Salespeople episode. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

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Starting point is 00:00:00 So what you're learning here isn't hacks. It's a new language is what you're learning. What I'm teaching you is the language of sales, normal linguistic programming, hypnotic techniques, techniques to be able to connect with others at a deep subconscious root, not some BS hack. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach
Starting point is 00:00:45 and achieve unparalleled success. Hello, friends. My name is Dan Rochon. I'm the host of the No Broke Months for Salespeople podcast, where you learn how to teach-to-sell, which is the new way to persuade human behavior. And when you teach-to-sell, you're going new way to persuade human behavior. And when you teach to sell, you're going to unlock consistent and predictable income. You're going to strengthen relationships
Starting point is 00:01:11 to achieve self-fulfillment, and you're going to avoid the number one sales mistake to never face rejection again and learn how to use normal realistic programming to influence and handle difficult people. Welcome to the show. Transform your sales skills with powerful language techniques. Sales coach Dan Rashan from No Broke Months for Salespeople dives into the art and science of persuasive communication to help you elevate your sales game. Dan introduces you to the language of sales and how these strategic language techniques can help you overcome objections,
Starting point is 00:01:50 build trust, and close deals effortlessly. Tune in now and transform how you sell in the latest No Broke Months for Salespeople episode. Let's talk about some, let's talk about some neuro-linguistic programming today. All right, I want to go through what's called cause and effect. OK, so you being here today. Causes you to be more persuasive, you looking at a CMA and listening to my advice enables you to price your home competitively. Right. You joining the CPI community will help you grow your business. Right. Now, that is a direct cause and effect. We're going to take the direct cause and effect. And what we're going to do next is we're going to then put it into a bind. So you joining the CPI community means that you will grow your business.
Starting point is 00:02:43 See, that's the cause and effect. The cause is be a part of the CPI community. The effect is grow your business. The bind. You do want to grow your business, don't you? So now the person, the recipient of that, you, is it possible for you to not say that you don't want to grow your business?
Starting point is 00:03:03 I guess it could be possible, but is it likely? So now when you're communicating and it doesn't even, like I'm communicating with you guys right now and nobody's being verbal, but I'm looking at your energy. I'm paying attention to what I'm receiving from you. Hopefully being in rapport with you, that's my intention. I feel that I'm connected to you and I hope that you feel that you're connected to me. So when we do this, we're able to get the other person to agree to the entirety of the statement. So let's go back to real estate, for example. When you pay attention to the market expectations expectations you'll be able to price your home right and get it sold you do want to get it sold right now let's take that sentence right that i
Starting point is 00:03:54 just gave you that sentence has at least four hypnotic non-linguistic programming techniques in it all right who can identify any of the languaging techniques I just used there? I think when you say it toward the end, you do want to get it sold, right? That's almost like, I guess it's like, you know, you almost have to say yes. You do want to get it sold, right? It's less likely that you would say no. Right. So that's the bind of getting a yes from them for the entirety of the statement that I just said.
Starting point is 00:04:25 So that's the bind. What else? Embedded command. What was or were the embedded commands? There were a few. One of them was pay attention to the market stats. I don't remember what all you said, but I knew them as you said them. Trust me. Yeah, I think there was four of them. Do you remember any of them, Kat? Trust me. Glad you remember that one. Pay attention. Pay attention.
Starting point is 00:04:53 Get your house sold, price it properly. Okay. So those were the embedded commands. So I put four, there was four embedded commands in there. There was the double bind in there and there was a tie down. What was the tie down? The tie down is always, the tie down is the last thing that you say to get the yes. You do want to get it sold, right? And that right is you're tying down to a yes. Does it make sense? Okay. By the way, does it make sense? Is a tie down. I watched a video from a national trainer for a national home builder that is talking to me about consulting
Starting point is 00:05:25 them in their sales company. And I watched this video yesterday from this white haired old dude who had to have been the best friend of the owner because this is their national sales trainer. So I'm not going to say who the company was. It was the worst freaking training video I think I've ever seen. This is the national trainer of a very, very large company. And he's telling his people in the training video, it looked like it was from like 1984. Here's the way that you gain rapport with people. When they drive up, you look and see what type of car they're in.
Starting point is 00:06:01 If it's a Cadillac, then here's what you say. If it's cadillac then here's what you say if it's a ford then here's what you say this is the national trainer sharing these bullshit hacks with his with his people right um so what you're learning here isn't you know hacks it's a new language is what you're learning here isn't, you know, hacks. It's a new language is what you're learning. Okay, I'm teaching you Spanish, you know, and that's a metaphor, of course, right? What I'm teaching you is the language of sales, normal linguistic programming, hypnotic techniques, techniques to be able to connect with others at a deep subconscious root, not some BS hack. OK, the hacks are just it's just disrespectful to a human being. OK, but being connected with a human being and being able to persuade them in a way that's going to benefit them.
Starting point is 00:06:58 That sometimes they are challenged to be persuaded or challenged to do is really a good way of communicating. So what is it if somebody needs to be persuaded? What is it that if somebody wants to do something and they don't do it, what is the cause of them not doing it? Most likely, you're not emotionally ready. I like that. I like that. I like that a lot. I'm going to go with a specific emotion. Fear. Fear.
Starting point is 00:07:30 Now, James just said a really key ingredient. We're going to practice that key ingredient that James just said. So we're not doing 80-20 buyer consult right now, but when you recall the 80-20 buyer console, you'll remember that a part of that console is one of the conversations that we have is, so Kelly, no matter what, we're going to be able to find you that home and hit that bullseye if the bullseye exists. And if the bullseye does not exist, we're going to have to change either the price, the location, or the type of home. The only thing that would cause us to not be able to find a home is if you're not emotionally ready. And I know that you are. Otherwise, we wouldn't be talking. Okay? Now, listen to what I just did there. I just challenged you respectfully and tactfully. Who's going to say I'm not emotionally ready?
Starting point is 00:08:25 Pretty much nobody. Now, if they don't take action in the future, what does that indicate to them? That they're not emotionally ready. And you've already labeled it. It's one of the most powerful things that you could do in sales. So when you label it up front and put them in a position so that they have to, they don't, nobody here wants to be emotionally immature. So when you're emotionally ready, you're going to go.
Starting point is 00:08:52 So the, the, the video that I saw with the rapport tech, you know, techniques that they were not, they weren't good. They were, they were bad. And so it was just a bunch of hacks. And what you're learning is a deep-rooted way of communicating. Okay? Our clients always want to buy a home. Otherwise, they want to be your client.
Starting point is 00:09:15 But how often do you start working with somebody and they don't buy a home? It's a common experience. So what causes that common experience to happen? It's because they're not ready emotionally. And for some people, they'll never be ready emotionally. And that's okay. We want to respect the other person's model of the world. And that's perfectly fine. Yet, I'm going to tell you, I've been doing this for 20 years. And there hasn't been a time that if any single buyer that I've lost along the way, they right now would have several hundred thousand dollars of wealth if I would have been successful in my venture.
Starting point is 00:09:51 Think about that. The buyer in 2010 that I wasn't able to get to go. If they bought that house, how much money would they have now in wealth? In 2015, and 2020. Okay. That's on me for me not being skilled enough to be able to accommodate that emotional need that they have of fear of safety. Okay. But guess what? The ones that I was able to, uh, to navigate successfully, they all have much wealth, much more wealth today than they did before they started the journey. Now, that's important for you to understand. It's important for you to get because when you get that, now you're going to be in a position where you could
Starting point is 00:10:38 be more energized, more passionate about what you're doing in communicating and persuading. Thanks for listening to the show today. I am truly passionate about watching great business owners like you and salespeople to grow. And nothing excites me more than hearing your incredible success stories. And I invite for you. In fact, I dare you to reach out to me on social, Dan Roshan, and ask me any question, whether you're struggling or just want to share one of those great success stories. And I promise you, I'll reach back to you. So until the next time, have the best day of your life. Be grateful,
Starting point is 00:11:16 make good choices, go help somebody and let's connect on social.

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