No Broke Months For Salespeople - Turn F You Rejections into 5-Star Reviews (Step by Step)

Episode Date: March 6, 2025

What if you could eliminate the fear of rejection and turn every lead into a potential closing? In this episode, we break down the CPI (Consistent and Predictable Income) framework that will transform the way you generate leads, convert clients, and close deals.Dan Rochon reveals the five essential steps to getting paid in real estate and the exact psychological sales techniques that will help you get hired 85% of the time. Plus, hear the incredible transformation of a real agent who went from zero closings to 36 deals in a year by applying these methods.✅ The five money-making activities every agent must prioritize✅ The sales process that ensures clients hire you on the spot✅ Why most agents fail (and how you can avoid their mistakes)✅ Real-world case studies of agents who made massive leaps✅ The power of hypnotic and NLP-based sales techniquesIf you're tired of struggling in real estate and want a proven, repeatable system to close more deals, this episode is for you. Join the CPI Community today and take control of your business.What you’ll learn on this episodeThe five non-negotiable activities that lead directly to real estate successHow to train your subconscious mind to focus on income-generating tasksThe CPI Framework that gets agents hired 85% of the timeHow video, email, and handwritten cards create an unbeatable follow-up systemWhy most agents waste time on tasks that don’t make them money—and how to fix itResources mentioned in this episodeCPI (Consistent and Predictable Income) Community – Join the CPI Community for roleplay sessions, sales training, and a proven system to close more deals. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

For sale by owners, you have one goal and one goal only with a for sale by owner, which is to develop the relationship. You're not going to the for sale by owner to get the listing until the relationship is established and they express that they're ready to talk to you about getting hired. So you look at the lead generation, it's like a series of stair steps. The for sale by owner is like a level below with the story. Welcome to the No Broke broke months for salespeople podcast, the ultimate

destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Here's lead generation. Lead generation is any activity that you're doing to be able to find business. All right.

Write these five things down real quick. This is what CPI time is. Number one, lead generate. Number two, convert leads to meet with you. Number three, go on appointments for the purpose to get hired and show homes. Number four, negotiate. Number five, practice your scripture role play. We're going to dive deeper into that another day this week.

Okay. Those are the five things. that's your job description. Number one, to lead generate number two, to convert leads to meet with you. Number three is to go on appointments and show homes. Number four is to negotiate. Number five is to practice your scripture role play. That's it. That's how you get paid. Now there's a million and one other things to do and the other million and one things

to do don't pay you money. Are they required? Absolutely. So what I want to train you to do is to how to think so you can get what you want. So I'm not saying don't do a CMA. I'm not saying don't fill out paperwork. What I'm saying is the next time you're doing something that's not those five things, I want you to ask yourself a question.

How can I get somebody else to do this? That's it. Now there may not be a solution to that in the next week or two. Yet if you train yourself to ask yourself that question every single time you're doing something outside those five things, what do you think your life will look like six months from now? You'll figure it out. Now this is why so many people join the CPI community because I can shortcut that for

you. The community, the coaches, you're going to meet one of them later today, can shortcut that for you so that we can help you figure that out. So it doesn't take six months to figure out how to leverage, but we'll talk more about that later today. I want to jump into understanding the sales process. I'm going to share with you now how to be able to get you to get hired 85% of the time. You guys take notes, pay attention because this may be the most critical thing you've ever learned in real estate sales that you haven't yet learned that you're about to

learn here over the next 20 minutes or so. So I'm going to ask for you to pay attention, turn off all the things on your browsers, hang up your phone, don't look at your phone. Just pay attention to this process. All right. Let's rock and roll. So as yourself, these questions, the first step of any sales process, what result do I want?

Who am I intended to guide to that result? So this is what's going to represent a sales ladder in your real estate sales up here is I'm going at three o'clock. I'm meeting with a Leandro at three o'clock. I'm meeting with Leandro. So this is Leandro. And what do I want Leandro to do at three o'clock today? I want to get hot. Yesterday. Uh, I don't know when that lead came in. So let's say nine a.m. It was probably after nine a.m.

When the lead came in nine a.m. yesterday, I hadn't had the new Leandro. I had nobody. I mean, I had other Leandro's, but I didn't have Leandro at some time between nine a.m. And by the time I talked to him, I think around 5 p.m. I met Leandro, I got his contact information, we set up the call and I had a conversation with him.

So you got to start with where you're at, which is I have no Leandro. To where do you want to be? I want Leandro to hire me. Simple. So now how do you do this? How do you get? So the three tactics is how do you do this? How do you get? So the three tactics is how do you find a Leandro? Those are the tactics that you're doing in the online community.

That's what you're doing offline. To figure out the use of digital marketing, the for sale by owner of the easy way, or the prospect. You can find a prospect. Now I found a prospect. Now how do I get them to hire me? 85% of the time, but 85% of the time to get higher, you follow the consistent predictable income community framework, the CPI framework.

So the way that this framework works is step number one. I had a conversation with him. Okay. And in this case, it says, send an email. So that sent an email is really how did I find Leandro? Okay. So I'm using Leandro, which I probably shouldn't have done because I have a different example of a different seller that I'm going to walk you through here.

Okay. So let's erase Leandro and let's use the seller that I have actually in the course. Okay. But Leandro is in real time what's going to happen to that. So we'll just put a hold on it. You guys lose anybody. We're going to use somebody besides Leandro. Okay.

We're going to use Colonel Hickey. Colonel Hickey is who we're going to walk through here. So what I did to be able to find Colonel Hickey was I sent an email. That was step one. Send an email. Now that email could be substituted for something with digital marketing. I won't call them and give them a call. We'll see what happens.

Okay? So you got to shake the trees and you got to find somebody. That's the first step. In the case of Colonel Hickey, I sent an email out. Hey, hey, salesperson, are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Rochein, and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the consistent, predictable income CPI inner circle,

to give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com, click login and get started today. Do you guys remember Johnny Carson when he would put it in an envelope and he'd hold the envelope up to his head? And he

would say, you know, he'd have like a prediction there. You guys remember that just like a standard marketing email. Send this email out. I'm shaking the trees. That's what I'm doing here. Now, what are the types of responses? Do you think you could get from an email like this? There's three responses. You can get a positive response.

I'm not ready for that yet. You can get a negative response or you can get a non-response or the non-response could be like a neutral response. Okay. So either they're not going to reply to you or they're going to say, Hey, data boy, damn. All right. So it's either, Hey, great job, Dan, or it's I'm interested or it's a, I'm not interested.

Now is that good neutral or bad neutral would be like good job then. Right. Like we're a good, would be, Hey, I want you to hire me. So which of the three would that be? Okay. All right. I say it's a neutral response. It's more of like a great job than whatever great info. Right. But it's not really a great response.

All right. Fuck off. Now class, good response, bad response. All right. Fuck off. Now class, good response, bad response, neutral response, which of it is it? That's a reset for some people. They would crawl underneath their desk. I'm underneath my desk right now and they would cry and they would never solicit another person ever again. That's what some people would do. Okay. The same email I sent out got three different responses. It just happened that I sent this email out when I was writing this course two and a half years ago, when I wrote this course and me and I just happened to

send these out and I got those three responses like, that's great for the class and I put them into the class. Okay. It's same action into the class. Okay. It's same action. We took an action. Now in this case, we sent an email. Okay. But that actually could also be something like digital marketing, calling a probate lead,

calling a divorce, you know, whatever the case may be. Then the next thing that we're going to do. So this is a process is we're going to give them a phone call. So I called up Colonel Gillespie and I identified what it is that is his need, what his motivation was, et cetera, and I had a conversation with him. And then I set up an appointment with him. During that phone call, write this down if you could. I went through and I dug deep on the conversation.

For those of you going through the prospecting class that's using that tactic, you'll see me going through this in live training and live calls. So you go into why is that important to you, what's significant about that, tell me more. These are deep diving questions to get to the motivation, to get to the real motivation. What questions do you have? This is what will happen next. But here's a question that I want you to ask them. As your agent,

what's important to me, to you, in the way that I will help you? Did you hear how I just said that? As your agent, what's important to you in the way that I will help you? What did I just do right there? Set the expectation. I'm your agent. Closing number one right there. Again, that's how you get hired 85% of the time. I get off the phone with in this case, Colonel Gillespie and then I sent him a video text. Let's see if I have the video text from the gentleman with the later today.

And I'll play that to you for you. There it is. Local real estate agent here in the Midasas area wanted to connect with you, work with Clever, send me a text or call 703-346-2776. Talk soon. Bye now. Okay.

That was actually a video I sent to him before I went. Okay? And because I already sent that video to him, I didn't send him a second video. If you've not, like if it was Colonel Gillespie, the video would have been a little bit different. Colonel Gillespie is Dan Rochon. Just want to say hello so you can put your name with a face. I look forward to helping you when we meet tomorrow at 3 p.m. and taking great care of you.

Okay. So a little bit of a different conversation. They're not text that to all. What did I just do there? I look forward to helping you. And then the text that goes out is Leonardo or Colonel Glassby. I look forward to helping you. I'll see you tomorrow at 3 PM.

So I text in there, I look forward to helping you. I say it in the video and I text it. And guess what? That's the third clue and I just did. You guys follow me so far? What's happening here? Then the next thing that happens is I send them a calendar invitation. In that calendar invitation, here's an example of it.

Cotton philosophy. We look forward to helping you. What do you notice in the languaging of what I put in there? We look forward to helping you. That's the foreclose. All presumptive. You guys see? But none of it in isolation seems like I'm...

Does it seem like I'm being pushing? In any of this? No. I'm just being of service. Okay? We look forward to helping you. Then what we're going to do is we're going to send them a copy of our pre-listing packet. So PLP stands for pre-listing packet.

This is already a ride. Uh, Leandro's home. Remember I told you about like figure out how somebody else could do it for you. I have a runner. He's one of the trainers for me at the gym. One of my personal trainers and I pay him 20 bucks an hour to be able to run stuff around, maybe you have a kid, the kid can run it off, right? Whatever the case may be. I was having coffee with Steve this morning while somebody else was

delivering a pre-listing packet to the seller I'm going to meet later today. Okay. That's the way to do it. But again, you may or may not have the resource, but I want you to ask the question, I want you to ask the question, who else could do this for me in that pre-listing packet, there are multiple clues. Okay. But let's just say for the sake of the argument, what does the event

maybe three closes, all right. But it's probably more like 40 when you hire me as your agent. This is the way people choose me as their agent. I already know you want to get the most amount of money for the sale of your property. When you choose me as your agent, I'll be able to get you the most amount of money. I mean, you do want the most amount of money, don't you? Right. That's just a hypnotic language and technique that I just did there with a,

there's a tie in there. There's a bind in there. There's an embedded command in there. What does any of that mean? Well, when you join the CPI role play, I'll teach you that. That's a whole different type of thing is learning the hypnotic language and techniques for you to be able to get what you want in an ethical way. That's what we practice every single Friday, by the way.

I'll tell you more about that later. So then what we're going to do is we're going to send them three emails. Okay. So we're going to send them three emails. Okay. So we're going to send them three emails in those emails. There's a video of me consulting with them and telling them how I'm going to help them by providing them with resources of artificial intelligence, big data, technology, and understanding the marketplace and to be able to explain the economics of the market, to be able to help them, to be able to sell their property using the same things that the Fortune 500 companies use that the other agents don't

eat, they're not even aware of. We have the technology today, Mr. Seller, that will allow for you to actually find the buyer before the buyer even knows they want to buy. We've got that technology. Are the other agents using it? They don't even know it exists. This is how we're going to help you, Mr. Seller.

That's a little snippet of a video, an example of something that would be on one of those videos in the three emails. So let's just, for the sake of argument, let's just call that six-closive, because in each one of the videos, there's either me going through talking about that, or there's a client testimonial saying, if you have this problem or you have this goal, you should, and you want to solve the problem or achieve

the goal, you should hire Dan. I had the same problem and goal and that's why I hired Dan and he helped me solve it or he helped me achieve it. Okay. So in each one of those emails, there is a video and there's the text in the email as well to be able to get them to hire me. And then the next thing that we do is we send them three texts, actually two texts. So then we're going to send them two texts and in those two texts, guess what? There's going to be

another presumptive close. Okay. So in those two texts, there what? There's going to be another presumptive close. Okay. So in those two texts, there's going to be another presumptive close, which is essentially going to be Mr. Seller, before we meet, look forward to the opportunity to apply for the job to help you close. I almost forgot to share this with you. Here's a webinar. Okay.

Next one. Thanks for spending time with me. Is there anything I did not ask that you know, the best prefer for our meeting. Okay. Next one. Thanks for sending time to me. Is there anything I did not ask that you know, the best reviewer for our meeting? Okay. Again, all closes, all presumptive, all communicating value, all using video. Because by the time I walked there, by the time I get there, or I already got in the middle of my book.

Okay. By the way, this is, this is available for purchase that you can be my co-author on this. We could talk about that another time for CPI community members. But for those, the reality of it is I used to start $15,000 for this to be a co-author. It's worth a hell of a lot more than that. Today I keep it, give it as a part of the package for those that join the grid. Right? Like I just want to freaking help people.

All right. That's the reality of this. All right. So then we're going to send them a handwritten card. Guess what's going to be in our name written card. Oh, by the way, for anybody that didn't know who Johnny Carson was, what a handwritten card is. All right.

So this is what I mean by handwritten card. Okay. You may want to Google that. All right. There's stamps, paper, right? So if you don't know what I'm talking about, just Google it. You'll figure it out. Let me say for the people that don't know who the hell Johnny Carson is, all right. There's stamps, paper, right? So if you don't know what I'm talking about, just Google it. You'll figure it out. Let me say for the people that don't know who the hell Johnny Carson is.

All right. And you send them a handwritten card and in that handwritten card, guess what it's going to say? I look forward to helping you. This is the only thing that you may have to not do. Like I didn't do this for the guy I'm meeting today because I didn't have time. But if the appointment was going to be on Saturday or something like that, they would have went in the mailbox this morning. All right. So in the name, right? And card, guess what? Another closing. I look forward to helping you.

Then the last thing is going to be a phone reminder, helping you with your sale right there. Okay. Again, a presumptive close. I look forward to helping you with your sale. You see that? I look forward to helping you with your sale. Do you see that? See how there's all these closes in this? And then the last thing, and I'll do this. In fact, I'll do this during the lead generation. I'll do the reminder call. In that reminder call, guess what?

I look forward to meeting with you later today and helping you with the sale of your house. By the way, I said house. I'm going to say house or property with sellers. I'm not going to say home because home is something I say with buyers because it's emotionally connected. I want to disconnect them emotionally from that property. That's another thing that we'll talk about for those of you that joined the CPI community. I spent a lifetime in business and in sales.

You know what I've seen far too often? Struggling, struggling to close deals, to gain trust. Struggling to create consistent and predictable income. That's a problem I'm here to help you solve. Because success, it starts with a simple truth. It's not about you, it's about the family. That's why I created the Consistent Predictable Income CPI Inner Circle circle a system designed to give you the tools to thrive master teach to sell and finally eliminate uncertainty in your business inside you'll learn how to overcome doubt and build trust that leads to sales how to spot hidden opportunities influence meetings and get hired fast how to

master hiring and find top-tier without the guesswork. How to inspire lead and gain influence so people follow you with confidence. Just think about that. Listen, there's a formula to success and I'm handing it to you. No more trial and error. No more struggling. It's time to create a business that thrives. Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login at the top right and get started today. I'm Dan Rochon, host of the No Broke Months podcast, the show that helps salespeople create consistent and predictable income so you never have another broke month ever again. Let's get to work.

Okay. So we did all of this right here. And in that we had one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14, 15, 16, 17. It was actually more than 17. Closest. We had all these opportunities to provide value. 14, 15, 16, 17. It is actually more than 17. Closes. We had all these opportunities to provide value. We do so in different modalities of video and text and voice and print. And email, all the different modalities.

So that when I go on that appointment with the lander this afternoon, when I went on the appointment with Colonel Gillespie, there's only two things I'm going there to do. Number one, consult and number two, get higher. And I bet that I'll get hired today. Why would I take that bet? Because I know my numbers and 85% of the time I get hired. So even if I lose the bet today through time, I'm good.

The FizzBos is done differently. For sale by owners, this is a race like don't convolute those. So for sale by owners, you have one goal and one goal only with a for sale by owner, which is to develop the relationship. You're not going to the for sale by owner to get the listing until the relationship is established and they express that they're ready to talk to you about getting hired. So the for sale by owner strategy would be something like this.

So you look at the lead generation is like a series of stair steps. The for sale by owner is like a level below with the story in the building. Okay. There's certain, and so the for sale by owner, you're starting with with I've identified somebody who wants to sell and what do I want? What you want is you want a relationship in that case? Okay, so you have a different goal there? So now I've set up that I want the relationship Now one out of seven that you develop that relationship with then you'll bring them through this series

Now one out of seven that you develop that relationship with, then you'll bring them through this series. Okay. But this is a steer. It's a, it's a level up in the building. Makes sense. All right. And if you want to know what these steps are, that's in the online demand training. So that go through that in a different training, all of that to go to an

exclusive right to sale less listing agreement. Remember this was a F U Dan or an F off Dan to a five star Zillow review to an $18,500 payday. Okay. And that's his actual right there. That's his actual review of me. Did a super job, yada, yada, yada. And that was 2022 when I wrote this course.

Okay. So that's how you go from an F-ball to a five star review. I want to go ahead and I want to share with you because on day one, I said, I'm going to share with you all this free training that has taken me decades to freak a figure out years to be able to put together for you. I'm going to share it with you for free in the exchange for me to take less than 20 minutes to show you how you can join the CPI community. It's $149 a month.

How you get the training and what that's all about. And that's what I'm going to do now for less than the next 20 minutes. Let me show you one of the students, a video from one of the students first. Basically, let me tell you who Matt is. Matt was somebody who had zero closings. Okay. Last year, this was last year. And I wish I could show this to you, but either way, and he

tells you from his own words. Zero. I had zero. I had like no closing since March. I had nothing. And now I have eight that are pending. I was, when I took this class, I was told I didn't have anything in the queue or anything like that. So I was totally flat the first time I took it.

And then I took copious notes and just started applying everything that I learned in the class Uh, my business and I'm just, I just like everything really just took off for me. I've had, I'm having two closings today. I'll have three closings total this week. Just got one of their contracts yesterday. You know, just what you said it was, it wasn't, it wasn't even like, it wasn't anything that I couldn't handle. This is just like really simple stuff. And you just do what he tells you to do, you'll be successful.

Okay. So you can see Matt's journey from like zero, zero, zero, to he ended up the year at 36, Matt was a retired police officer. He actually got injured on the job. He's just a normal guy, got his real estate license, didn't know what to do, knew he wanted some help. He took this five-day class. He joined the CBI community.

And then we helped him to be able to develop a plan to get from where he was to where he wanted to be. Most people struggle in this business because they know what they want, but the reality of it is, is there's so much rejection. There's such a long sales cycle. From the point of, like I showed you a sales cycle with one of my buyers, I showed you the CRM. I think I showed that to you where it started like in 2022.

And I've been following up with this guy ever since 2022. Like there's such a long sales cycle. There's so much rejection. It's like, if you haven't gone through the experience, it's freaking scary. Okay. But the CPI business system that I put into place takes away that fear for you. It takes away the challenges that you have. Okay.

So the CPI community, what is the CPI community? The CPI community, we do a role play every single Friday. Okay. Where you master the psychological language of sales, hypnosis, neuro-lastic programming techniques that we practice every single Friday to ethically guide your clients to take the actions you want them to take because it's in their best interest. This is not just theory.

It's the exact method that the top performers use to close deals and to build an unshakable trust. The reality of this is, is that the program will help you. And I am passionate that you join us. Thank you everybody. Go ahead and sign up now. I'm the best here if you like.

Be grateful. Make choices. Go help somebody. Hey there, no-broke-much listener. I've got some exciting news. grateful, make choices, and shares this journey with me. Now that you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predictable

income, because no salesperson should ever have another broken up again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need it. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.