No Broke Months For Salespeople - What Are 3 Important Components of a Business
Episode Date: September 29, 2024What Are 3 Important Components of a Business Sales Coach Dan Rochon of No Broke Months for Salespeople discusses the three components driving a business. Dan explains that you need to focus on t...hese three vital components if you want your business to be healthy and thriving. Learn how to grow your business in this new No Broke Months for Salespeople episode. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon
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So I want you to write these three things down of the components to a business.
And this is relevant for everybody, whether if you're a part of a business or a leader of a
business, this is relevant to you. So these three things are as follows.
Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople,
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Hello friends, my name is Dan Rochon.
I'm the host of the No Broke Months for Salespeople podcast, where you learn how to teach to sell,
which is the new way to persuade human behavior.
And when you teach yourself, you're going to unlock consistent and predictable income. You're going to strengthen relationships to achieve self-fulfillment, and you're going to
avoid the number one sales mistake to never face rejection again and learn how to use normal
linguistic programming to influence and handle difficult people. Welcome to the show.
What are three important components of a business?
Sales coach Dan Rashan of No Broke Months for Salespeople discusses the three components driving a business.
Dan explains that you need to focus on these three vital components if you want your business to be healthy and thriving.
Learn how to grow your business in this new No Broke Months for Salespeople episode.
How do we make your business plan the most simple so that you can take action daily?
And that's really what we're going to be looking at today.
So before we do that, what I want you to understand is I want you to write these three things down of the components to a business.
And this is relevant for everybody, whether if you're a part of a business or a leader of a business, this is relevant to you. So these three things are as follows. Number one is marketing.
Number two is sales. Number three is cash. That that's it you get those three things nailed
you're fine now to complement marketing we could add prospecting and networking to that okay so
number one marketing prospecting networking number two sales number three cash that's what drives a
business what are your thoughts about that does that make sense to you guys that those are the
three legs of a business one leads into the next. So if you're not marketing and prospecting and networking,
guess what? You have no sales. If you have no sales, guess what? You have no cash,
which is why most trainers in most organizations start with that and end with that of how often
are you marketing and prospecting? And the reality of it is, is few agents actually do that, right?
It's just like, if you look at this in a business sense, the majority of agents just want to
do the sales and have the cash, but nobody wants to market, prospect, or network, right?
But it's completely logical that if you don't market, prospect, and network, you're going
to have no sales.
Now, we talk about breaking that down into your way to make it easy and make it digestible,
right?
But that's the reality of our business.
So what I want to do is to sit there and say, if it's going to be marketing, prospecting,
and networking, to break that down into actionable bite-sized chunks, which would be just simply,
what is your daily activity?
So I'll give you an example.
Now, I am an owner of multiple businesses.
I work in multiple businesses, and I'm also the CEO of multiple businesses.
So I've got different roles, okay?
And so I have to break it down into what is it that I'm going to do each day.
So for me, I'm going to share with you, here's my business plan, my 2023 business plan for me.
One hour of
lead generation a day, five video texts via Facebook a day, one face-to-face with a team
member a day, one face-to-face with a seller a day, one video for Greetings Virginia a day,
one video for CPI a day. That's it. That's my job description. Now there's also five CMAs in there
a day. What I'm going to do is I'm
going to do the videos of the CMAs. So I'm going to explain to the consumer the metrics and I'll
take five minutes per video. So that's 25 minutes of work a day. So what are your thoughts about
that as a business plan? Can you see how those are all leading measures? Can you see how those
are all measures that will make an impact into something moving forward?
Right. So, for example, the one hour of lead generation that starts with the marketing prospect or networking, that's number one, how that will roll into everything else.
The five video Facebook messages a day that starts with number one, which is the marketing prospecting to maybe the one face to face with a team member each day that starts with number one to make sure that they're set up to start with their number one. A face-to-face with a seller each day. That's
starting with the sales. The five CMAs a day, that's starting with the marketing prospecting
or networking. The one Greetings Virginia and CPI video, that's starting with the marketing.
So you can see all but one starts with marketing, prospecting, or networking.
There's only one on there that starts with sales, and that's one face-to-face with a seller a day.
For some of you, your measurement may start with number two, which is sales.
So, for example, on my sales team, we start with number two, which is sales, which is either one face-to-face a day or two faces today, depending on your goals.
Okay. What we don't do is we pass by like, how are you going to get there? Okay. And for me as
a leader, it's sort of like, you got to figure out how to get there. Now I'll help you. Right.
But when I say you have to figure that out, that's your job is to figure out, like, I want you to
think throughout the day, how am I going to get these one appointments today? How am I going to get these two appointments today?
That's your job is to think through that, right? Because your job is to figure that out of what's
the opportunity? What can I do? Thanks so much for listening to the show. And I want to tell you
about Teach to Sell, the new way to persuade human behavior, because I'd love to be
able to meet you face to face. And because I want to be able to help you unlock consistent and
predictable income, I invite for you to join us for one of our free trainings upcoming. And to be
able to find out details, go ahead and visit www.nobrokemonths.com. That's nobrokemonths.com.
And find out how you can have no broke months.