No Broke Months For Salespeople - What Are the Buyer’s Wants vs Needs

Starting point is 00:00:00 What does the buyer want, by the way? Do they want your service? Do they want your help? Do they want your expertise or your guidance? So the buyer doesn't want any of the stuff that I just said. What they want is a home. So what they need and what they want are not necessarily aligned, which creates a paradox.

Starting point is 00:00:19 Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is No Broke Months. My name is Dan Roshan. I'm the host of the No Broke Months. My name is Dan Roshan. I'm the host of the No Broke Months podcast,

Starting point is 00:00:49 which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. What are the buyers wants versus needs? Real estate coach Dan Roshan from No Broke Months for Real Estate Agents talks about all you need to know about buyer transactions. So, the right decision. Learn the hiring challenges in the latest No Broke Months for Real Estate Agents episode. So what do you think is a challenge of getting hired that's a real challenge? I'm not going to discredit the challenge. Now we understand that we're going to take a proactive approach to this. Okay. Yeah. What would some of the challenges be? Not establishing your value.

Starting point is 00:01:49 Okay. Not establish your value. What else? What are some of the challenges? What about just, yeah, I think it's, it's aligned Diana with what you're saying. It's probably almost the same. I'm going to reframe it though, is them not believing you have a value. Like, like, so you're, you said establishing your value. I think it is a distinct difference, right? Like them just not believing you even have a value and that that's a true thing. And what causes that to happen? Zillow, Redfin, what does the buyer want, by the way? Do they want your service?

Starting point is 00:02:27 Do they want your help? Do they want your expertise or your guidance? They want their house for them that they like that's not going to cost them very much money. They want a home. Correct. Okay, so the buyer doesn't want any of the stuff that I just said, which creates a paradox. What does the buyer doesn't want any of the stuff that I just said, which creates a paradox. What does the buyer need?

Starting point is 00:02:57 Your expertise, your guidance, your know-how, your protection. So what they need and what they want are not necessarily, I mean, I guess they're aligned. I mean, they still need the home as well, right? But what they want is a home. What they need is all that other stuff. Now, what we do is we create this so that it creates a little bit of a paradox. So how do you deal with that paradox? You deal with that paradox by guiding them and just doing it. Because as you start educating them through the 80-20 buyer consultation,

Starting point is 00:03:34 they'll start to discover that, oh my goodness, this is more than what I thought it was. Thank you so much for listening. You are freaking amazing. And because you're amazing, I'm going to ask for a quick favor. It'll just take you 30 seconds for you to leave a favorable five-star rating or review on your favorite platform. Then what I'll do is I'll enter you into a raffle where we can meet 45 minutes for a free coaching session. And I'll also give you a copy of the book, Real Estate Evolution, which is the 10-step guide to CPI consistent and predictable income. Oh, by the way, I'm the author of that book. So if you'd like for me to coach you, give you some nuggets and help you in your business, go ahead and leave a review and you can enter into the monthly raffle to win.

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No Broke Months For Salespeople - What Are the Buyer’s Wants vs Needs

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