No Broke Months For Salespeople - What Can Go Wrong in a Listing Transaction?

Episode Date: September 3, 2023

What Can Go Wrong in a Listing Transaction?  Real Estate Coach Dan Rochon of No Broke Months for Real Estate Agents discusses the pitfalls of getting properties on the market.  In this episode, Dan shares a personal experience of what happened when they failed to prepare the seller for unexpected happenings during a listing and how to prevent it.  Learn more about preventing these issues in this new episode of No Broke Months for Real Estate Agents.--To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Stop 🛑 wasting your time ⏳ or spending too much money 💸not getting the results you want in sales; I would love you to join me for the upcoming 5-Day Listing Challenge.You will learn how to find YOUR Way to having closings every month.www.5daylistingchallenge.com--Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step on how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find a business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you’d like to have a consistent and predictable income, like this page, and don’t forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/newbieagents/  To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Let me go through this with you together and let's complete this together before we publish it. That's what I found is the best way to be able to let a seller know before you go live. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling,

but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is No Broke Months. My name is Dan Roshan. I'm the host of the No Broke Months podcast,

which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. What can go wrong in a listing transaction? Real estate coach Dan Rashan of No Broke Months for Real Estate Agents discusses the pitfalls of getting properties on the market. In this episode, Dan shares a personal experience of what happened when they failed to prepare the seller for unexpected happenings during a listing and how to prevent it. Learn more about preventing these issues in this new episode of No Broke Months for Real Estate Agents. I want to demonstrate to you the conversation to be able to help sort of better understand

the pitfalls of getting the property on the market as well as how to do it well. In the past, we had a seller and we shared the listing remarks with them in a way that we just emailed it to them without having the conversation with them, without like partnering with them, where when we emailed it to them, they felt that that was like what we're presenting to them rather than us partnering with them. All right. So here's what happened. And then what I want you to see is like how this sort of like rolled it down the entire, like we're one bad experience. And now what happens is they start looking for evidence. We shared with him the listening remarks. He wasn't happy with the listening remarks. Okay. This was after I introduced him to a contractor, the contractor didn't show up on time, was a month late in doing the work,

and there was a bunch of challenges. We overpriced the property by $100,000. It didn't sell. The next agent comes by, lists it 100,000 less and sells it. And that next agent was, and then he posted a bad Zillow review for me when he sold it six months later. Like, I didn't get the bad Zillow review until after the fact. So what I want everybody here to understand is that on the get-go, if you screw that first piece up, what do you think is going to happen throughout the entire transaction? It's going to go, you've lost trust. Yeah, it's going to snowball. You've lost trust.

Now, me as the agent, how does that position me to be able to get a price adjustment? It doesn't because there's no trust, right? So the most critical point of what I've seen is on the get-go is making sure that you partner with them on those list of remarks because you'll never get it right. So you write up the list of remarks, you give them a call, you say, hey, Mr. Seller, I wanted to let you know

I put together a rough draft. I want to review it with you because really what I realized is that we will sort of start with this rough draft, but your contribution is more important than mine. So let me go through this with you together, and let's complete this together before we publish it. That's what I found is the best way to be able to connect with, to let a seller know before you go live. The next thing that I do as well, so when you're going live with a listing,

I've got an email you guys could swipe, but it's the conversations are really important as well, is basically to go through with the sellers of every single thing that can go wrong with the property. One of the things that most recently with my own listings that I've been getting, which is making me aware of, we need to do a better job of preparing this is I think we have around three listings or so, all of which are like getting frustrated when people don't show up,

agents don't show up. Okay. So you have to sit there and say, what's the predictable problem of a listing? Predictable problem of a listing is an agent goes on a showing time, schedules a showing, and is either late or doesn't show up. And that's happened really for me over the last three or four listings, which tells me I didn't do a good job of prepping them. Because what's happening is I'm getting phone calls and texts from the client saying, hey, no one's here. Well, who owns that? Where's the emotional energy go when you don't prep them for that? It goes to you, the agent. It doesn't go to the agent that went on a showing time and schedule it.

It goes to you, the agent. The other things that you want to prep them up front on is you want to prep them on the fact to say, hey, listen, when people come through the property, we're going to be contacting every single agent that comes through. We're going to be soliciting feedback from them. And we're also going to be soliciting an offer from them. There may be a time when an agent comes through and they turn on a light, something like that, and they don't turn the light off. If that happens, I'll certainly communicate up front for them to leave it the way they found it.

Unfortunately, I can't influence every single person's actions. Okay. But what I can do is I can let them know upfront what our expectations are of them. And then I can make sure that I'm checking in on them. We're going to make sure that every single person that comes to the property, we're going to be collecting their information. Nobody's going to come in without an agent from time to time. Somebody may show up late from time to time. somebody may show up late. From time to time, somebody may show up unannounced. If that happens, then you can let them in or you can tell them to schedule it properly. Whatever works best for you. These are some of the things that you want to be able to prepare up front. Thanks so much for listening to the No Broke Months podcast today.

Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing.