No Broke Months For Salespeople - What Do You Need to Learn to Stay in Sales for Years?

Episode Date: September 18, 2024

What Do You Need to Learn to Stay in Sales for Years? Sales Coach Dan Rochon of No Broke Months for Salespeople discusses the core skills needed to sustain a successful sales career for the long haul.   Dan talks about how closing deals is not just about building trust and lasting relationships by providing genuine value to clients.   Learn how to elevate your approach by teaching to sell in this new episode of No Broke Months for Salespeople. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

This is the way, as salespeople, that we've got to pivot. If you want to be in business five years from now, one year from now, ten years from now, six months from now, you've got to be able to understand that the consumer's experience is one such that they've got to think of you, and the best way to do that is through Teach to Sell. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover

the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Hello friends. My name is Dan Rochon. I'm the host of the No Broke Months for Salespeople podcast, where you learn how to teach to sell, which is the new way to persuade human behavior. And when you teach to sell, you're going to unlock consistent and predictable income. You're going to strengthen relationships to achieve self-fulfillment, and you're going to avoid the number one sales mistake to never face rejection again and learn how to use normal linguistic programming to influence and handle difficult people. Welcome to the show.

What do you need to learn to stay in sales for years? Sales coach Dan Rashan of No Broke Months for Salespeople discusses the core skills needed to sustain a successful sales career for the long haul. Dan talks about how closing deals is not just about building trust and lasting relationships by providing genuine value to clients. Learn how to elevate your approach by teaching to sell in this new episode of No Broke Months for Salespeople. Today, I'm going to talk to you about teach to sell. And I want you to imagine a 10-year-old kid whose world has just fallen apart. His dad left. His mom, who's already been there, had to take over and had a start over. And, you know, she worked, you know, during the day, she worked. And then during the evening, she was going to college so that she could become an X-ray technician. And that kid, that 10- that 10 year old was brutally beaten every single day by his older brother who was about 100 pounds heavier than him if you were to visit that 10

year old you find him at the um the apartment that was infested with roaches right across from the uh the oak park mall in overland park Kansas. And his lunch was most often a peanut butter sandwich. And times were really tough and brutal. So that 10-year-old kid, that 10-year-old kid that I just described, that was me as a 10-year-old. And then one day, Mr. Casper came into my life. He was my sixth grade teacher and Mr. Casper cared for me. He was, I think the first male role model. He was the first male role model that I had in my life. And he was able to, you know, care for me and guide, you know, guide me the best that a sixth grade teacher could. I want you to think back through your life, through your childhood, through your schooling.

And I want you to think back who was your favorite teacher. For me, it was Mr. Casper, Mr. K. I want to think who was your number one? What grade were you in? What made them special? Now, it is probably just like for me, Mr. Casper, that it wasn't that that teacher taught you English or algebra or, you know, or history. They probably helped you solve a problem or achieve a goal. You know, maybe they listen to you when you struggled with, you know,

with your self-image or maybe you had some personal things like I did as a 10-year-old that, you know, that caused you to have some anxiety and pain. Or maybe, you know, were you a little bit older than 10? Maybe, you know, maybe it was your first bad breakup with a boyfriend or a girlfriend. Whoever it was, I want you right now to put into your brain, to put into your mind that favorite teacher. Now, as you can envision that favorite teacher, I want you to imagine if they came into the room to you right now and they offer you some advice and they said, Angela, I've been thinking about you. I know it's been many years since we've

seen each other and I wanted to come and just share some advice with you. Would you follow their advice? I bet you would. Why would you follow their advice? Because years ago, they earned your trust. Years ago, when they cared for you, when they saw you, when they saw you, they earned your trust. See, Mr. Casper, he taught me, your favorite teacher, he or she taught you, and they earned our trust. The example I just shared with you, it illustrates the concept of what I communicate to you on a frequent, almost daily basis of what the CPI community, of what we teach within the CPI community, of how you can make sales, how you can be able to position yourself to be able to earn trust. So today in the consumer-driven age with apps and with iPhones and Androids,

and if you want anything at all, the odds are you're not going to a salesperson. The odds are you're going on to your app and you've got a well-done steak or a medium-rare steak, you know, with french fries on the side, sitting at your doorstep 45 minutes from now. That Uber Eats just delivered to you and so for us as um as the marketplace has changed as the marketplace has evolved as artificial intelligence big data technology commoditization as they've entered into our marketplace, what's a priority today is that we've got to, instead of being salespeople, we've got to be educators. We've got to teach to sell. There's companies like Patagonia, who they're an outdoor clothing company. What they do instead of selling is they take the time to educate their audience,

you know, through doing documentaries and blogs and social media and envisioning a future where, you know, there's a, you know, responsible consumer choices interact and intercede with environmental concerns. And so Patagonia uses Teach to Sell to be able to bring a tribe to them. Could you go onto your iPhone right now and could you get a winter jacket? Absolutely. But if you're in the tribe and you're being educated by a company like Patagonia, the odds are is that you're going to you're going to go to their store or maybe their Web site to be able to get your your your clothing. See, they they take the concept of teach to sell and they educate their audience. And through that education, what does it build? It builds trust. This is the way as salespeople that we've got to pivot. There's so many different things in the marketplace right

now that are grabbing the consumer's attention with the commoditization that's been going on for years, with the technology, the artificial intelligence, the big data, all these things are in play today. If you want to be in business five years from now, one year from now, 10 years from now, six months from now, you've got to be able to understand that the consumer's experience is one such that they've got to think of you. And the best way to do that is through Teach to Sell. Thanks for listening to the show today. I am truly passionate about watching great business owners like you and salespeople to grow. And nothing excites me more than hearing your incredible success stories. And I invite for you. In fact, I dare you to reach out to me on social, Dan Roshan, and ask me any question, whether you're struggling or just want to share one of

those great success stories. And I promise you, I'll reach back to you. So until the next time, have the best day of your life. Be grateful, make good choices, go help somebody and let's connect on social.