No Broke Months For Salespeople - What Successful Entrepreneurs Do to Monetize Their Facebook Groups

Episode Date: May 22, 2026

What you’ll learn in this episode Why setting expectations helps clients manage their emotions How understanding pain points builds trust and influence Why Teach to Sell focuses on guiding—not pushing—clients The role of emotional intelligence in sales success How influence comes from asking great questions Preparing clients for challenges to improve their experience How to connect on a deeper level and build rapport Why authenticity is your most powerful sales tool   To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

I want you guys to answer this question. If you had a Facebook group in your community with 6,000 members, you were the administrator of that group and you were creating content to be known as the resource within that community, what would you do to be able to get business from that engaged 6,000 member Facebook group? You're listening to No Broke Months for Salespeople Podcast. I'm glad that you're here. So we went through. different types of events that you as a real estate agent could potentially do.

And this is a part of the series where we're going through and we're identifying things to do in our business to be able to generate business. With your educational, so you said you're going on this appointment today. So what I heard you say was that you got this appointment from content that they saw online. Is that what I heard you say? Okay. and so Rance, however he became that resource, became that resource for somebody online to say, hey, I want to buy a home and they reached out to Rance as the trusted guide. That is, and I'm not sure exactly what he was posting, but that in essence is that is teach to sell

and that is using content to be able to gain trust. So congratulations for that Rance. If you had a Facebook group in your community with 6,000 members, you were the administrator of that group and you were creating content to be known as the resource within that community, what would you do to be able to get business from that engaged 6,000 member Facebook group? I got an answer for you. What you got, Ed? that's provide value added so content and homes things about the neighborhood the community that they may want to know about but they cannot otherwise find out about we got it so maybe statistics about the local real estate market in addition to the all the community stuff that

you would be doing yes yeah I would do that like maybe a one to five type type frame What else would you do to that group with that group? 6,000 member Facebook group for a community, a local community. You've been loving on them for a couple years. You've been sharing community information with them. You've not been doing a lot of business from that group. What would you do? I try to get offline with that group, try to get a live event going so I can get people

that are in that group, you know, seeing me in person. Okay. Yep. there's like what I said. What did I say? A handshake's worth three hours of online content. So get them live. Some sort of live event.

Love it. That's probably a social event where it's sponsored by you, the real estate agent. That doesn't conflict with you, the community expert. What else? What else would you guys do with this? You have a Facebook group of 6,000 members. Engage personally with them and start conversation. engage personally with them and start conversations how would you do that man message them

message them okay yeah so like if they comment on something then you message them and you create a relationship and then maybe your personal page is very very transparent that you are real estate professional yeah if they comment yeah yeah so that in the background they know that you're a resource for the community yeah love it rants were you going to share another thing Yeah, I have one more thing. I don't know if this is in the scope of what you are thinking, but I would also be trying to figure out a way to get those people on a mailing list or somewhere where I can actually have them and they don't just belong to Facebook.

Okay, own the data. Yeah, as far as the data goes, making sure I can actually reach them outside of the group. Yeah, I would maybe do a contest or something to get that information. People can be bribed. What else? That's really great feedback. Who else has the next piece of feedback? For me, I would provide consistent, high-value content that addresses members' needs,

actively engage in discussions to build trust. Last day, I think strategically promote my services with clear offers and easy ways for them to take action. All right, but again, it would be maybe one out of five where it's four parts, community building, one part. hey, if you're looking for a home in this community, I'm your guy. Joe, what are your thoughts? You're going to find out what your audience likes to see as content, and then you only make that type of content. You find out what that content has nothing to do with real estate sales.

It's okay. You find out what they're most passionate about, and you create content about that first. You find out what they're most frustrated about, and you find solutions for those frustrations. Okay. What does that have nothing to do with real estate sales? That's okay.

That's okay. It allows you to be given permission to contact them on social media. So you can send DMs. So when Facebook sees someone engages with you, you can now directly DM them and you can communicate with them on the platform. And that just further promotes your profile to their followers and their friends that they have as well. Yeah.

As the community expert, that has no idea about real estate sales. Well, I mean, you still post about real estate content. But that's not the priority. The real estate content is the buy. I agree with that. I agree with that, which goes back into my formula of four posts of value of addressing their pain, their desires, their needs, their wants, not their needs, their wants. And one post of something that's real estate related.

Right. Because I didn't hear that when you just, in your formula, which is brilliant for building a social media following. If you want to know how to do this, look up people like. Tristan with LabCode agents and see how he does it. Kristen May Shore, see how she does it. She's in our upline, by the way. So you have access to offer digital marketing stuff. I think what may be missing, Joe, is the one part.

Like, nobody knows you're a real estate agent. And you could have a following of two million people, unless if you want to become a public speaker and impact lives like I am, that's not going to do anything for you. So it's taking that brilliant opportunity and adding a piece to it. Yeah, I think for me the piece right now is how to then create content with the real estate. That's just as engaging as the other content. Like my daughter's birthday or the best beach in Virginia Beach because most real estate content is very, very boring and dry.

People kind of glaze over that anyway. So even if I am posting real estate and it's not my normal content, if it's real estate stuff, it still glazes over. So still like creating something that still pops and stands out. I think you're right, but I would also add this in there. I mean, you completely right, but I would add this in there. Don't evaluate the way that you make an impact based off of if it goes viral or not. So basically like you're like, hey, if it doesn't get picked up, it wasn't any good.

But consider this. If something, like, what's a good post for you? How many people would view it? I do it by month because I published so many. All right. So in a month, how many? How many people generally are impressions? Well, this past quarter, it's anywhere between, you know, 200,000 and 500,000 range.

I call it 300,000, okay? And let's say you did a post in only 50, 50,000 engaged in it. And it's about real estate, but it was the right 50, 500. You see what I'm saying? You don't need it to go viral. You need it to go to the right people. And you need those people to know who you are and what you do. Get it to go the way like you said, to go, you know, to get interest.

Like you're right about that. Right. Okay. But don't hesitate to do it because you can't figure out how to do it. Yeah. And that's what goes back to the lead magnet that I've kind of figure out which one most resonates. So yeah, that's the, that's the thing to work through next. Maybe do a guide for, maybe just do a guide of.

the best neighborhoods or something in Virginia Beach, right? For the right people, if you put it in your files and you promoted it in the background and maybe even put it into your welcome message, right? You know, new to the Virginia Beach area, check out this guide of the top 10 communities, something like that. And then a call to action in the guide to be able to get to you. Yeah, everyone that joins the group is tagged in a welcome post, and the welcome post offers them to DME to get a relocation guide.

So that system's set up as well and the resources there. is it working um for the people that join the group that are like looking for real estate or rental questions yeah just considering all right guys what are your all-haws from today's conversation i will chime in on that last conversation uh between the two of you guys put together something a pretty pretty cool piece critical piece there uh you know if he's picking up 50 people looking at his real estate content versus you know however many people are going and looking at at the other content, those 50 people are enormously important because just like you said, Dan, these 50 people are either want that real estate or need it. Very few people want or need the

real estate right now. So when 50 people pick it up, that's a good number. Incredible number. If I got 50 out of 300,000 and that's, you look at the percentage of that, it's almost zero. You don't need a lot of, you don't need a lot of traction. So that's the point, Joe that I was sharing with you, right? And I get the point of you want everything to go big, but you just need to get to the right people. Yeah, I think, I think you're right. And then for me, I'm just figuring out how loud my megaphone can go in the local marketplace. So yeah, I got you. You're doing a great job, dude. Great job. Great job. What other aha's feedback, thoughts, feelings do we have? Edwin, thank you for your contribution. What else we got? Jill, how often do you wear that hat?

I just took it, gave it a little sniff test. I cleaned it this week, so I'm good to go. What's the flag? That's the flag. Yeah, that's what I thought. Trying to convince Arno to move to Texas. Maybe get a Virginia flag. Yeah, it's a little, it's a little sultry.

You know, it's got the exposed breast, and then I have the person, you know, conquering the other one. It's a little aggressive, so a little provocative, you know, for a flag, yeah. Just consider it. All right, ladies and gentlemen, boys and girls, thank you for your time. attention and energy today. Rance, what a ha's do you have? One aha is that I'm absolutely terrible with Zoom on a mobile phone. That's one aha that I have. I'm not good at this. The other one that I have, obviously the time blocking for what we're doing right now, so making sure that that 930 to

1230 is completely blocked. And then the other aha is about the community event. You know, I just never really thought about doing something to impact community like a Toys for Tots or something like that. And so my ideas are churning right now about what I can do to be effective in the community outside of real estate that is a magnet towards what I do. Thank you, Rand. I want to comment about the time blocking real quick. I may go 30 seconds over, but there's four agents on this call right now.

And I shouldn't do this. I'm just, I should not do this, but I'm going to do it. and this is going to be tough love. 50% of the agents on this call right now are in their offices ready to lead generate. 50% of the agents right now are in their cars, going to meet clients or something else. Which of those 50% do you think is going to have

a more likely consistent predictable income in December of this year? One's in the office. Yeah. Yeah. And I'm only saying that out of love and respect to be able to drive a point home. You got it? All right, guys, have the best day of your life.

Be grateful to make good choices. Go help somebody. And God bless you. I love you. Have the best day of your life. Let's go freaking make some business. Let's go change some lives. Let's go make an impact to the world.

You guys are freaking amazing. I'll see you. If you're a real estate agent, averaging four to 12 closings a year, and you want to know what it looks like to join a team that sets your appointments, handles all your administrative tasks, and gives you daily live training. Visit www. www. nobroke months.com for slash join us.

Nobrokemonths.com for slash join us. We review every application.