No Broke Months For Salespeople - Where do you Find Leads 101

Episode Date: April 22, 2026

What you’ll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows 👉 Don’t miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=true Shadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon breaks down why most agents fail at lead generation. They quit too soon. He shares why focusing on one method, sticking with it, and committing for at least 18 months is the real secret to building consistent results. From marketing and prospecting to networking, Dan explains the strategies. that actually work, the costs you should expect, and how to decide where to start based on your resources. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople,

business people, and entrepreneur. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. My name is Dan Roshan. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have No Broke Months. Thanks for joining me.

Enjoy the show. Fear not the man who has practiced 10,000 kicks one time. I fear the man who has practiced one kick 10,000 times. This philosophy, it perfectly applies to lead generation. I want you to consider that rather instead of scattering your efforts thinly across the vast audience, it's far more effective to focus your energy on a specific group of potential clients. It's far more effective to focus on one way to generate business, whether than thousands. sending 10,000 targeted marketing pieces to your most likely clients is going to be much more

effective than sending one piece to 10,000 random people. Now let's talk about commitment. Success in any endeavor, especially in sales, requires a commitment. Research shows that it typically takes a minimum of 18 months of consistent effort to yield optimal results. 18 months, understanding this timeline is going to help position you to have sustainable success. Now, I know that we're in that we want everything yesterday economy, and 18 months can seem like a really long time yet. It's that long from when you start to when you get the consistent result that you're looking for. So this is where the concept of commit or quit, because

is crucial. You really need to fully commit your strategies and your actions. You need to reflect on your purpose behind making sales. What drives you? Once you clarify your intentions, choose an approach, whether it's digital marketing, cold calling, or networking, and you stick to it until you achieve your results that you desire. Remember, commitment is the key that's going to unlock your success. There's no single right way to generate leads. I know you're looking for the magic, the magic bullet. I know you're looking for the get rich quick scheme. But there, first of all, that doesn't exist.

Secondly, all lead generation techniques can be effective when you commit to them and guess what, you apply them consistently. Now, as your business grows, that's when you're going to consider diversify your lead sources. So yes, one effort's going to produce, you know, done 10,000 times going to produce a greater result, but at some point you're going to have to diversify. But you do so as your business grows. So how do you find clients? Primarily, you can generate leads through one of three methods or more than one of these three methods. The methods are number one is marketing. Marketing includes both digital as well as traditional methods, whether you're leveraging social media ads, email,

marketing or direct mail, the goal is to create visibility and to create an interest among your target audience for your service or for your product or your goods. Prospecting. So this is the old school. This is, you know, cold calling, follow up emails, knocking on doors. It's the in-person visits that fall under this category. Prospecting costs you time. Marketing costs you money.

So it's an excellent approach if you have the time and if you have limited financial resources. networking building relationships through attending events or hosting events workshops community gatherings this can really lead to valuable connections and referrals so networking it could cost you both time and money but the relationships that you build are often worth the investment it's important for you understand there's always going to be a cost associated with finding business so whether that costs time or money it's always going to exist so marketing as i mentioned typically requires a financial investment, prospecting costs you time, time spent researching leads and making outreach efforts, and networking demands both time and financial resources for the events or the memberships, etc.

For newer salespeople, now if you have more time than money, I'm going to suggest that you focus on prospecting. That could be a really strategic choice. Investing your time into building relationships and seeking out potential leads is going to pay dividends in the long run. The journey of lead generation requires focus, commitment, and consistency. By understanding where your leads come from and how to effectively pursue them, you're going to position yourself for success. Now, let's explore how you can implement these strategies in your only generation efforts. Stay committed and the opportunities are going to start to unfold. This is Dan Rochon, host of No Broke Months. Do you want consistent and predictable income with No Broke Months? My new book,

Teach to Sell, why top performers never sell, and what they do instead, is being published early 2026 by Simon & Schuster. You can pre-order now at www.com and unlock over $10,000 of free bonus training. Don't wait, go to www.teachasellbook.com and grab your copy today. That's teach to sellbook.com. Hey there, no broke months listener. I've got some exciting news. We just passed

375,000 downloads for the No Broke Months podcast, and I cannot have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further.

If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with this. Let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review.

Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.