No Broke Months For Salespeople - Why It Is Important to Have 2 to 3 Sources for Your Business

Starting point is 00:00:00 It's easier business when somebody's referred to you typically. The challenge to it is that there's a limitation on how much of it you could get. And if you were to add a second or a third, because I know that you would get business from that. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is No Broke Months.

Starting point is 00:00:41 My name is Dan Roshan. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. Why it is important to have two to three sources for your business. Real estate coach Dan Roshan from No Broke Months for Real Estate Agents explains why you should not stick to only one source for your business. In this episode, Dan explains that while it is great that you can get business from a single source, it is best to have two to three backup sources where you can get business in case one method fails. Learn why this is important in this new No Broke Months for Real Estate Agents episode. Well, I closed on my listing on Friday, but now I have no more business. So what do I do? I know I need to lead generate.

Starting point is 00:01:35 Let's come up with a plan for you. How'd you get that listing? Someone from church. That was my second transaction with that one client. Have you had other business? I have someone else from church that's looking for a COA. But the inventory, she wants to stay in a particular area. And so the inventory is very low right now.

Starting point is 00:01:56 How much time do you spend with your church groups? Well, I see them once a week. Well, that's infrequent for getting the results that you've gotten. So the reason why I'm asking that, Angela, is because you've established that relationships are one way that you can get business. when somebody's referred to you typically, rather than coming into the relationship cold. And you never, you know, you have to establish a new relationship at the same time as provide a value and a service. So that type of business that you've created is freaking great, great business. The challenge to it is that there's a limitation on how much of it you could get. And if you were to add into like another pool right now of, well, church is great. It takes me an hour or two a week, three hours, maybe depending, you know, driving, whatever.

Starting point is 00:02:56 And I'd love to add on a second or a third, because I know that, you know, I can get some business from that. You're like 18 months away from now till then to getting the business. Okay. So, right. Because it's like, if you go, I'm going to be bizarre. Let's say you joined a ping pong club. You would get business from that. Okay. But you're not going to get business from it by showing up tomorrow. It's going to be more like what you said. Well, I've been going to the church forever. It's going to be because I've been going to it forever and people know me and they trust me and they like me. They know I'm a good person. They know I'm going to take care of them.

Starting point is 00:03:30 That's what you're experiencing. Okay. So now with that all being said, I'd recommend to add pickleball in. But you also have to figure out a way to say, okay, I need to get business now. All right. So, um, so then, okay, well now I've got to figure out like, how do I get a, like a today business business? Um, there are some options that you could do. I still go back to the open house. I still think the open house for the most people is the easiest, quickest way to get business. Okay. Me personally, I'll give you an example.

Starting point is 00:04:10 I got a lead yesterday from Ojo. Ojo is an online vendor that I pay like a 30% referral fee on the back end of it. This lady wanted to buy a home in her community. Yesterday, I talked to her. Okay. And so she says to me yesterday, she comes from Mojo. So that's the original source. And she says, I want to buy a home in my community and it has to be in my community. So what I did was I did a map search on the MLS. Okay. And so then what I'm doing is I'm having one of my staff members today go through and get me these 161 phone numbers for those addresses. Later tomorrow or Monday, what I'm going to do is I'm going to call those 161 people. And I'm going to say to those 161 people, I've got somebody who lives in your community. They want to buy a townhome.

Starting point is 00:05:10 Have you ever considered a sell? Now it's like, well, I've got an opportunity for a buyer. They got a very specific, here's what I want. Okay. So it's basically like I'm taking the first action to get to the second action. Well, I could, and I did put on an auto search in the MLS to ping me when that, when, you know, when a listing comes live in that community, the second that that happens, I'm giving my buyer a call, but I'm not, but I, but I see it as an opportunity to go find more business. Okay. And so you could also go knock on the doors of the 161s as well, but that would take probably around four days where going and making the phone calls would take me, you go back to how much time we're putting into this, would take me maybe two days of, you know, using an auto dialer of around two, three hour sessions. Okay. So again, that's, I'm just giving you like, Hey, here's how I'm getting business. You can see it right here. Where do I get businesses? The, is the question other ways

Starting point is 00:06:00 that you guys can get business is all right., sphere of influence. That's your church. Networking, that's somewhat your church as well. Video, cold calling or circle prospecting. That's very similar to what I just described to you, right? Like I'm taking a targeted list. I do legitimately have a buyer and I'm going to call through, but I wouldn't necessarily need a buyer to make those phone calls. I could make the phone calls and not have a buyer if I wanted to.

Starting point is 00:06:26 That's completely cold calling. Open houses, Facebook touches, door knocking, expired listings, Fizbo's and internet lead generator providers. Those are the ways that you could prospect, ways that you can network, BNI, Chamber of Commerce, other local events. Ways that you can market, I wouldn't recommend anybody here that's new to the business to market at this point. The difference between marketing and prospecting is marketing costs you money, prospecting costs you time.

Starting point is 00:07:00 Thank you so much for listening. You are freaking amazing. And because you're amazing, I'm going to ask for a quick favor. It'll just take you 30 seconds for you to leave a favorable five-star rating or review on your favorite platform. Then what I'll do is I'll enter you into a raffle where we can meet 45 minutes for a free coaching session. And I'll also give you a copy of the book, Real Estate Evolution, which is the 10-step guide to CPI, consistent and predictable income. Oh, by the way, I'm the author of that book. So if you'd like for me to coach you, give you some nuggets and help you in your business, go ahead and leave a review and you can enter into the monthly raffle to win.

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No Broke Months For Salespeople - Why It Is Important to Have 2 to 3 Sources for Your Business

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