No Broke Months For Salespeople - Why Real Estate Agents Fail in 2 Years and How to Be the Exception

Episode Date: February 19, 2025

What if success in real estate was as simple as following a proven recipe? In this episode, we break down the exact formula top agents use to create Consistent and Predictable Income (CPI). The truth? Most agents fail because they don’t understand their job description—they treat lead generation like an option instead of a necessity. Discover why lead generation is the make-or-break factor in your career. Are you willing to follow the system or will you keep starting over? Tune in now to find out!What you’ll learn on this episodeWhy most real estate agents don’t even know their own job descriptionThe one domino that knocks down every other challenge in your businessThe 90-day rule: why skipping even one week of lead gen in your first 90 days resets your momentum to zero.How an agent with a full-time job, a family, and a busy life still closed seven deals a monthThe danger of pessimism—why most agents quit right before success and how to push through the hard days.The CPI formula—what to do every single day to guarantee success and financial freedom in real estate.Resources mentioned in this episodeCPI Community – Surround yourself with agents who are committed to Consistent and Predictable Income.CPI WhatsApp Group – Get access to recordings, accountability, and training. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

especially during your first 90 days. If you take one week off in your first 90 days, you start back from zero. And now it's 90 days from now until you get momentum. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show,

you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. So, here's the challenge. The challenge is, you tell me what your job description is. What you guys got? Legion, all right. All right. What do you guys got? Lead generate.

All right. Lead gen. What else? Go on appointments. Okay. What else? Consult. Get hired.

So lead generate. Convert to lead to meet with you. Attend the appointments to get hired. And show homes. Negotiate. Description role play. Now, here's the deal. Everybody here should be able to rattle that off. now here's the deal everybody here should be able to

rattle that off because here's the deal if you don't know your job description i worked at mcdonald's as a kid when i was like 15 years old when i walked in there you know one of the first things they taught me they taught me how to make a hamburger all right and i knew what my job was my job was to make hamburgers but if i walked into the door and i didn't know what my job was. My job was to make hamburgers. But if I walked into the door and I didn't know what my job was, and I thought my job was making fried chicken, and I'm in the McDonald's and I think my job's making fried chicken, how successful am I going to be in my job if I don't know what I'm supposed to do? Successful or not successful? What do you guys think? Thumbs down? Not successful. Okay? They don't even sell fried chicken at Mickey D's, right? Okay? So here's the thing. If you don't know your job description, it's like trying to make fried chicken at McDonald's.

That's the starting point. So now let's look at this. How often do you regenerate? One to three hours a day. One to three hours a day. How many days a week? I would say six, but at least five. Let's just do five.

Let's do five. I'd say six too, but let's just do five. I'm giving you a very simple recipe. Okay. That is the lead domino. It's like you have a row of dominoes. You hit that lead domino and it knocks over. For some of us, we do the lead generation. For some of us, we don't. If you're not doing one to three hours, five days a week right now, that's the only thing for you to figure out. If you are doing it, this is more likely the only thing to figure out. It's converting to meet, this is more likely the only thing to figure out. It's converting to meet with you.

This is where people drop the ball. You got somebody in front of you. They express interest. And you decide not to do the one to three hours a day. And a week and a half later, you say, I'm going to reach out to that person. You know what's happened? They've gone to Redfin.

They've gone to an open house. They found somebody on Zillow. Or they changed their mind. That's what's happened. So that becomes the challenge that we have here. The challenge that we have here is it takes you 90 days to be able to get from zero to starting. The numbers I gave you yesterday was in a startup.

It wasn't in a momentum. So when I said $156,000, those are real numbers. $156 an hour. I mean, $156,000 a momentum. So when I said $156,000, those are real numbers. $156 an hour, I mean $156,000 a year, be nice for an hour, right? I'll take that one. All right. But $156,000 a year, 50 hours a week. But that's not considering that in those seven weeks of the real life example I'm giving you, that that was in the startup. Because you don't get the momentum. When you get the momentum, your income raises. Your momentum does not come until 90 days of doing the activity, five days a week. Here's the kicker then.

Let's say you work week one, two, three, four, 12 weeks here, okay? You know what happens on week six? On week six, you start back at week one. You start over from zero. Okay. Especially during your first 90 days. If you take one week off in your first 90 days, you start back from zero. And now it's 90 days from now until you get momentum. Okay. This is what happens. Hey, salesperson, are you struggling to close deals or struggling to gain trust or you're struggling to create consistent and predictable income i'm dan roshan and i've seen

it all salespeople stuck in uncertainty guessing their way through the business and that's why i created the consistent predictable income cpi Inner Circle to give you the tools to master, teach to sell, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click Login and get started today. Now what if you have another job? Let me help you out here.

What did we say earlier? How much time and effort does it take to do the critical activities? One to three hours. Times five days a week. That's what it takes during this time period here. One to three hours per 12 weeks to make this work. Okay? So if you have kids, can you spare five to 15 hours a week to do your job?

If you have another job, can you spare five to 15 hours a week to do your job? If you have other commitments, if you just want to not work or whatever the case may be, can you spare one to three hours a day, five days a week for 12 weeks? Because at the end of the 12 weeks, I got great news for you. So the math I'm giving you is not for the momentum here. It's for beginning of momentum. Okay. So that's your recipe. You want to have a successful career, one to three hours of lead generating a day, one to three hours of lead follow-up a day. Lead generating slash lead follow-up. That's it.

That's the recipe. Once you do this for 12 weeks and you continue doing it, that 156 doubles. Now we're talking 300 grand a year for 50 hours. I've had one agent in my career on my team that did this. She did on average seven transactions a month. She worked on average. She had a full-time job as an accountant. She had a mother who was geriatric that she took care of. She had a sister who was mentally disabled who she took care of.

And she had three kids who she homeschooled. And she closed seven transactions a month. You remember Lucia with us? She was closing seven transactions a month with us. And all those things I just said were her situation. But what she did was she did the one to three hours a month. Do you remember when Lucia was with us? She was closing seven transactions a month with us. And all those things I just said were her situation. But what she did was she did the one to three hours a day. And what she did was at night, she'd find homes for her people. When everybody in her family was sleeping, she would spend between 10 p.m. and midnight, and she would take a look at it. Okay? Now, Lucia was north of a half a million a year, and she had all those other commitments. But what are you doing with your time?

Again, I'm just giving you guys, I'm not, I'm just giving you, here it is, right here. If you want the recipe, this is the recipe. What are you guys' thoughts? What are your feelings? What's your ahas? We've got two minutes. I'd love to hear your feedback. I just want to make sure that we're all clear here.

That's all, right? And then we all know, here's what it takes. So during that 12 weeks, guess what? You're going to get pessimistic, right? You're going to get pessimistic. You're going to get frustrated. You're going to be like, this sucks. You're going to get rejected. How am I for a pep talk coach? I'm giving you the reality though? I'm giving you the reality, though. I'm giving you the reality. And look over there. And you can sit there and you can get freaking pessimistic.

And guess what? I'm going to start something else. And I'm going to have an optimism about something else in my life. Or you can barrel through it and you can get to that earned success up top. Because that's what I want for you. And guess what? When you have the tools, the resources, the training, the mentorship, you can get to that earned success when you do this over here. You guys all good? Well, guess what I'm going to go do now?

I'm going to go do one to three hours of lead generation. All right, cool. All right, everybody. I wish that you had the best day of your life. Be grateful. Make good choices. Go help somebody. And join the CPI

WhatsApp group to get the recording of this and to be able to post your little sticky note of your CPI time. Lead generate. Convert to leads to meet with you. Go on appointments to get hired and show homes. Negotiate and practice description role play. Make sure you're clear on what your job description is. Everyone good with that? All right. God bless you guys. I'll see you in a bit. Hey there, No Broke Months listener.

I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you,

imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this.

Until the next episode, have the best day of your life. Be grateful. Make good choices. Go help someone. And share the show with a friend god bless you