No Broke Months For Salespeople - Why Real Estate Agents Fail in 2 Years and How to Be the Exception Contains explicit language

Episode Date: November 18, 2025

What you’ll learn in this episode:Why most real estate agents don’t even know their own job descriptionThe one domino that knocks down every other challenge in your businessThe 90-day rule: why skipping even one week of lead gen resets your momentum to zeroHow an agent with a full-time job, a family, and a busy life still closed seven deals a monthThe danger of pessimism and how to push through the hard daysThe CPI formula—daily actions that guarantee success and financial freedom To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon, exposes why most real estate agents fail within two years and reveals the proven system top agents use to achieve consistent and predictable income, CPI. He breaks down the exact daily actions that make or break a career in real estate from under understanding your job description to executing the 90-day lead generation rule. Especially during your first 90 days. If you take one week off in your first 90 days, you start back from zero.

And now it's 90 days from now until you get momentum. So, here's the challenge. The challenge is, you tell me what your job description is. What do you guys got? Lee, you know right? All right. Lead gen. What else? Go on appointments. Okay? What else?

And so get hired. So lead generate, Kverker Leaks to meet with you, attend the appointments to get hired, and show homes, negotiate description role play. Now, here's the deal. Everybody here should be able to rattle that off. Because here's a deal. If you don't know your job description, I worked at McDonald's as a kid when I was like 15 years old. When I walked in there, you know one of the first things they taught me? They taught me how to make a hamburger, all right?

And I knew what my job was. My job was to make hamburgers. But if I walked into the door and I didn't know what my job was, and I thought my job was making fried chicken. And I'm into McDonald's, and I think my job's making fried chicken. How successful am I going to be in my job if I don't know what I'm supposed to do? Successful or not successful? What do you guys think?

Thumbed down? Not successful. Okay? They don't even sell fried chicken at Mickey D's, right? Okay? So here's a thing. If you don't know your job description, it's like trying to make fried chicken at McDonald's. That's the starting point.

So now let's look at this. How often do you regenerate? One to three hours a day. One to three hours a day. How many days a week? I would say six, but at least five. Let's just do five. Let's do five.

I'd say six, too, but let's just do five. I'm giving you a very simple recipe, okay? That is the lead domino. It's like you have a row of dominoes. You hit that lead domino, and it knocks over. For some of us, we do the lead generation. For some of us, we don't. If you're not doing one to three hours, five days a week right now,

that's the only thing for you to figure. out. If you are doing it, this is more likely the only thing to figure out, is converting to meet with you. This is where people drop the ball. You got somebody in front of you. They express interest. And you decide not to do the one to three hours a day. And a week and a half later, you say, I'm going to reach out to that person. You know what's happened? They've gone to Redfin, they've gone to an open house, they found somebody on Zillow, or they changed their mind. That's what's happening. So that becomes the challenge that we have here. The challenge that we had from here is it takes you 90 days to be able to get from zero to start it the numbers i gave you yesterday was in a

startup it wasn't in a momentum so when i said 156 000 those are real numbers 156 an hour i mean 156 000 a year be nice for an hour right i'll take that one all right but 156 000 a year 50 hours a week but that's not considering that in those seven week of the real life example i'm giving you that that was in the startup because you don't get the momentum when you get the momentum your your income raises your momentum does not come until 90 days of doing the activity five days a week here's the kicker them let's say you work week one two three four 12 weeks here okay you know what happens on week six on week six you start back at week one it start over from zero okay especially during your first 90 days

If you take one week off in your first 90 days, you start back from zero. And now it's 90 days from now until you get momentum. Okay? This is what happens. Hey, salesperson. Are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Roshan.

And I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the consistent, predictable income CPI inner circle to give you the tools to master, teach to sell, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.no-brokemonths.com. That's nobrokemonths.com.

Click login and get started today. Now, what if you have another job? Let me help you out here. What did we say earlier? How much time and effort does it take into doing the critical activities? One to three hours, times five days a week. That's what it takes during this time period here. One to three hours for 12 week to make this work, okay?

So, if you have kids, can you spare five to 15 hours a week to do your job? If you have another job, can you spare five to 15 hours a week to do your job? if you have other commitments, if you just want to not work or whatever the case may be, can you spare one to three hours a day, five days a week, for 12 weeks? Because at the end of the 12 weeks, I got great news for you. So the map I'm giving you is not for the momentum here. It's for beginning of momentum. Okay?

So that's your recipe. You want to have a successful career, one to three hours of lead generating a day, one to three hours of lead follow up a day, lead generating slash lead follow up. That's it. the recipe once you do this for 12 weeks and you continue doing it that 156 doubles now we're talking 300 grand a year for 50 hours we've had one agent in my career on my team that did this she did on average seven transactions a month she worked on average she had a full-time job as an accountant she had a

mother who was geriatric that she took care of she had a sister who was mentally disabled who she took care of and she had three kids who she homeschooled and she closed seven transactions a month you remember lucia with us she was closing seven transactions a month with us and all those things i just said were were her situation but what she did was she did the one to three hours a day and what she did was at night she'd find homes for her people when all everybody in her family was sleeping she would spend between 10 p.m. and midnight and she would take a look at it okay now lucia was more was north of a half a million a year and she had all

those other commitments but is what are you doing with your time again i'm just giving you guys I'm not, I'm just giving you here it is right here. If you want the recipe, this is the recipe. What do you guys' thoughts? What are your feelings? What's your a house? We've got two minutes. I'd love to hear your feedback. I just want to make sure that we're all clear here. That's all.

Right? And then we all know here's what it takes. So during that 12 weeks, guess what? You're going to get pessimistic, right? You're going to get pessimistic. You're going to get frustrated. You're going to be like, this sucks. you're going to get rejected. How am I for a pep talk coach? I'm giving you the reality, though.

I'm giving you the reality. And look over there. And you can sit there and you can get freaking pessimistic. And guess what? I'm going to start something else. And I'm going to have an optimism about something else in my life. Or you can barrel through it and you get to that earned success up top because that's what I want for you.

And guess what? When you had the tools, the resources, the training, the mentorship, you could get to that earned success when you get to that earned success when you get to you. do this over here. You guys all good? Well, guess what I'm going to go do now? I'm going to go do one to three hours of lead generation. All right, cool. All right, everybody, I wish that you have the best day of your life. Be grateful. Make good choices, go help somebody, and join the CPI WhatsApp group to get the recording of this and to be able to post your little sticky note of your CPI time. Lead generate, convert the leads to meet with you, go out of

appointments to get hired and show homes, negotiate, and practice description role play. Make sure you're clear on what your job description is. Everyone good with that? All right. God bless you guys. I'll see you in a bit. This is Dan Rocheon, host of No Broke Months. Do you want consistent and predictable income with No Broke Months? My new book, Teach to Sell, Why Top Performers Never Sell, and what they do instead is being published early 2026 by Simon & Schuster. You can pre-order now at W.

to sell book.com and unlock over $10,000 of free bonus training. Don't wait, go to www.com and grab your copy today. That's teach to sellbook.com.