No Broke Months For Salespeople - Why Your Marketing Isn’t Working And How to Build a Funnel That Does

Episode Date: April 4, 2025

In this episode of No Broke Months, Dan Rochon shares the hard truth about digital lead generation and why most agents struggle with it. From launching your first expired listing campaign to building consistent momentum through Facebook and Google ads, Dan lays out exactly why agents aren’t hitting their goals. He reveals the three most common reasons your message isn't landing (hint: it’s not just your ad), and how to fix them fast. Plus, real examples from agents in the CPI community who are turning small actions into massive success. If you’re ready to generate real leads with digital marketing without chasing magic bullets. This episode is your roadmap.What you’ll learn on this episodeMost agents fail due to one of three reasons: not saying it enough, not saying the right thing, or not saying it to the right peopleMomentum comes from consistent daily action not random one-time effortDirect mail and face-to-face expired campaigns still work when done strategicallyOnline webinars can generate big business with the right follow-up and structure.Lead generation through ads must be paired with a powerful CRM and follow-up systemResources mentioned in this episodeCPI Community: Dan Rochon’s coaching platform designed to help agents build Consistent and Predictable IncomeGoHighLevel CRM: A powerful marketing and automation platform Dan uses for real estate lead nurturing and follow-up To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

What I want everybody here to know is that this is not a secret ticket, by the way. Okay. This is not a magic bullet. I'm not giving you guys a get quick, rich, or get clients quickly scheme. It's a method to be able to get what you want, which is going to take the consistency and it's going to take time. It's going to take effort. Welcome to the no broke months for salespeople podcast, the ultimate destination

for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Good morning, good morning, good morning. Somebody tell me something good. Transform your approach and achieve unparalleled success. Good morning, good morning, good morning.

Somebody tell me something good. What you guys got going on good? I need to hear goodness. I'm rolling out my new expired campaign today. Okay. Tell us about that. Well, I have a cover letter and then a list of reasons why their listing might've expired with one marked off that was actually the one that probably caused their house not to sell.

A demonstration of how important pictures are and an invitation to have a conversation. I love it. And what are you doing? You're mailing those to them? How are you getting those to them? No, no, I am delivering them in person. I love it. I love it. I love it. I love it. That will work. That will definitely work for sure. All right. So last month we went through building your belief and confidence and this month we will go over digital marketing foundations for lead generation. So this month I'm going to be asking you to do the homework, to do the activities. And by the end of this month, we're going to set up so that we all have one targeted campaign that's set up by the end of this month so that we can track its performance and generate at least 10 leads.

All right. That's what the goal is going to be to do this month. That's the outcome. What we're going to do is we're going to learn how to leverage Facebook ads. We're going to learn how to leverage Google ads for hyper-targeted outreach. We're going to create compelling landing pages that convert and introduce you to a high level CRM for lead nurturing. If that's something that you're interested in, or you can use, you know, whatever you have available for you for a CRM. All right.

So you got to have some options here where you can use a CRM that I use and you could purchase, or you can use your own CRM to make this work. Whatever works best for you. All right. So let's go ahead and play the game momentum video, please. Les. So let's go ahead and play the gain momentum video, please Les. Build career? I liked going to the gym for the first time. Picking up weights that seemed impossible to lift.

It was hard, it was slow, and the progress was barely visible. At first I could barely move the weight, but I kept showing up rep after rep, and then slowly I started seeing progress. One pound, and then five, and then soon the momentum kicked in. Building a business, just like going to the gym, your efforts might seem small, particularly at first, barely making it then, but over time, those daily actions, they build strength and momentum. Consistency is your key to success. Just like at the gym where you train every day to build muscle, in business you dedicate one to three hours daily to lead generation. That discipline, it compounds, it creates a ripple effect that's going to

lead to your unstoppable success. Commit or quit. Success, whether it's in the the gym and business, it comes from the same place. It comes from consistent effort, day in and day out. Small wins build momentum and momentum drives you towards your goals. All right. Thank you, Miss Leslie. All right. So momentum is what we're talking about here as we build these ads. All right. So as I'm going to be able to share with you the step-by-step understand that just like when Terry's doing her expired, just like when she's doing her home buyer classes that the first one, she got eight registrations. Terry, did you get business from that? Future business. Yes. Yeah. And it was eight registrations, correct?

No, we wound up with 12. Okay. Yeah. And it was eight registrations, correct? No, we wound up with 12. OK. We had four that actually showed up. And with technical difficulties and everything else, we really had two attendees. Now, for me, that was a big success, because I did it from start to finish. I know where to improve on it.

And when you're doing an online webinar for the first time, when you have to talk for 35 or 40 minutes and you've never exactly done this before, it can be really intimidating. It wasn't thank goodness. And it turned out to be a really good experience. How much did you pay to advertise it? I didn't pay anything. I had vendors support me.

How much was paid? $300. Okay. One or two leads? Yeah, exactly. And it'll probably be a million dollars worth of business down the line. Okay. Hey, hey, salesperson. Are you struggling to close deals? Or struggling to gain trust? Or are you struggling to create consistent and predictable income?

I'm Dan Rochein and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle to give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login and get started today. Would anybody invest $100 for a million dollars worth of business? I would.

Right now. It takes consistency through time. When's your next event? Probably not until after the wedding. So mid-April. Mid-April. Love it. All right.

George. Is George there? Yes, I'm here. All right. So George, we're going to be putting together some lead funnels this month. All right. So George, we're going to be putting together some lead funnels this month. All right. So that means that you're going to have to get a little bit familiar with Google, Facebook, that type of stuff.

What's your comfort level with that? We're comfortable with Facebook and Google. I've done Google Meet and all that every time since I came into Real Estate. So I'm not an expert, but I'm good at what I have to do. Okay. Melinda, what about you? I know sometimes she's do. So, okay. Melinda, what about you? I know sometimes she's sort of in and out. Melinda, can you hear me?

Okay. All right. So let's go ahead and let's go to the next video if we could last. All right. In the years that I've been coaching and mentoring and leading business people, sales professionals, I have found that there's one of three things, or it could be a combination of one, two, or three of those three things, that will cause you to not reach your sales goals. It's going to be either you're not saying it often enough, you're not saying the right thing, or you're not saying it to the right people.

So what do I mean by this? Let's take for example that you are selling a service and you go door knocking once a month and you knock on one door and you ask one person will you buy my service? What do you think the odds are of how effective you're gonna be? Do you think you're gonna have success if you ask once a month for somebody to buy your service? Probably not. Typically depending on the service you provide or the product that you're selling, it's going to be anywhere from three to five requests a day all the way up to 20 and maybe even more. But the key to this is doing so consistently.

So again, it's going to be one of these three things. Either you're not saying it often enough, you're not saying the right thing, or you're not saying to the right people. So you're not saying the right thing. This is why we do the Scriptural Role Play training every single Friday, the live training, to be able to teach you, to develop you into what to say and how to say it so that you could get somebody else to do what you want them to do as long as it's in their best interest, such as buy your product, hire you for your service. And then finally, you're not saying it to the right people. So let's say for example

let's say that you sell pens and You're selling pens to a tribe that is indigenous and the tribe has no need for pens If you're trying to sell that pen to somebody who never even has seen a pen has no idea What a pen is and will never have the need for a pen You're talking to the wrong person the same way as if you're selling flight lessons for an airplane You know show you how to fly a plane and you're trying to sell it to a group of people that are afraid of flying Afraid of fights afraid of taking risks you're selling it to the wrong people So ultimately what I want you to understand is it's gonna be one two or three of these things if you're not reaching your goals

Here's the opportunity for you to look at. What am I saying? Who am I saying it to? And how often am I saying it? When you are not reaching your goals, it's going to be one, two or three of those items. And what my intention is, is that we improve all three of those for you so that you can get what you want. All right. Thank you, Miss Les.

All right. And Melinda had said in the chat that she couldn't get to our mute button quick enough and she's okay with Google, but not that great with social media. It's okay. All right. What I want everybody here to know is that this is not a secret ticket, by the way, okay? This is not a magic bullet.

I'm not giving you guys a get quick, rich, or get clients quickly scheme. It's a method to be able to get what you want, which is going to take the consistency and it's going to take time. It's going to take effort. Okay. And we all clear on that. All right. Everybody have the best day of your life.

Be grateful, make good choices, go help somebody and God bless everybody. I'll see you. Hey there, no broke months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me.

Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income, because no salesperson should ever have

another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need it. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.