No Broke Months For Salespeople - You’re One Habit Away from a Six-Figure Real Estate Business

Episode Date: February 27, 2025

In this episode, Dan Rochon breaks down the three essential tactics that real estate agents need to create consistent and predictable income—even in today’s challenging market. With AI, data, and economic changes reshaping real estate, it’s more critical than ever to master lead generation and conversions. Dan shares why focusing on consistent daily activity instead of just results will determine your success, how to identify your superpower in real estate, and what it really takes to stay motivated in sales. Plus, he unveils his 12-month roadmap for 2025, covering digital marketing, conversion mastery, referrals, and more. If you’re ready to take action and eliminate broke months forever, this episode is for you.What you’ll learn on this episodeSuccess isn’t about today’s results but about daily activityYour habits define your successPlay to your superpowerSales motivation comes from a clear vision, unwavering discipline, personal growth, and surrounding yourself with the right peopleJoin the CPI Community to apply these strategies with the support and accountability needed for long-term successResources mentioned in this episodeCPI Community Membership – Get live coaching and resources to build consistent and predictable income.No Broke Months Podcast – Daily insights on sales, marketing, and real estate success.Northern Virginia Real Estate YouTube Channel – Watch Dan’s latest videos on real estate strategies and probate sales. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

If we have three closings tomorrow, was that a successful day? Point B, wrong. It's not a successful day. If we regenerate tomorrow, is that a successful day? Yes. The three closings tomorrow came from a successful day 90 days ago. You guys hear the difference in that? Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, businesspeople, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior

by mastering the Art of the Teach to Sell method. Get ready to transform your approach and achieve unparalleled success. My name is Dan Rochon, and I help agents have no broke months. This class matters so much right now because the real estate market has become tougher than ever. I mean, it's just crazy how tough the real estate market has become with big data,

artificial intelligence, technology, commoditization, the economy, the litigation, brokerage is changing. Everything has come to a place right now that it matters more today than ever before, that you figure out how to take listings, that you figure out how to have consistency in your business. And today I'm freaking excited because we're going to talk to you about the three tactics and we're going to start learning. We're going to start taking action. And guess what?

You will have to take action. Who here wants to be able to have no broke months? Today you're going to learn, you're going to start putting the pieces together for you to be able to achieve that. Yeah, something that I'm going to recommend for everybody here to consider is to measure your success based off your activity rather than your results. And I'm going to tell you that the majority of real estate agents do the opposite. Okay. If we have three closings tomorrow, was that a successful day?

Yeah. Point B, wrong. It's not a successful day. If we regenerate tomorrow, is that a successful day? Yes. The three closings tomorrow came from a successful day 90 days ago. You guys hear the difference in that? So, you may want to consider to judge yourself based off of your activities. You may want to consider that you're not a successful agent.

You may want to consider that you're not a successful agent. You may want to consider that you're not a successful agent. You may want to consider that you're not a successful agent. You may want to consider that you're not a successful agent. You may want to consider that you're not a successful agent. you may want to consider to judge yourself based off of your activity and we're going to dive more deeply into that here in just a few, you know, during this class today. All right, ladies and gentlemen, next section, we're going to play along together. So let's play a game together. Let's have a conversation together. What we're going to do today is we're going to go through and we're going to identify the different ways for you to be able to find business.

We're going to take a look at the three ways. Today you're going to choose one of those three ways. Before we identify which of those three tactics to use, I want to look at as many different ways that we can find business as possible and have a conversation about that. Which, why are you doing what you're doing? What's important to you about that? What's important to you about that? And then I want you to add on to that what your superpower is. And all of this is going to come together within the next 40 or so minutes. So 40 minutes from now, you're going to have clarity

and you're going to have, like, not're going to have like not just on like how you could do this, you know, meaning like what are the options, but how you can implement. Does that seem like a fair engagement for today? So let's start with this. What are some ways that you could do and when I say you I'm not talking you I'm talking everybody. What are some ways that somebody could do to be able to find business? I'll start for sale by owners expired. Start yelling them out at me.

Open houses. Open houses. What else? Sphere of influence. Sphere of influence. What else? Cold calling. Cold calling who? Your listings. Circle down, find your listings. Okay, circle prospecting.

Love it. I heard somebody else say something there. Door knocking. Door knocking. Facebook messenger. Who is Facebook messaging? Everybody. Our friends, everybody.

Okay. What else? What are some other ways that we could do this? Networking events. Networking. Okay. What else? Let's break down networking. What type of networking events? Chamber. So maybe like an association where, like what I just said, like where probate attorneys are. Right. A new builders association.

Okay. New builders. Love it. How else can we get business? Pay for it. Who are we paying? Zillow. Zillow. We could pay at closing, right? Like Realtor.com, you could pay them at closing. I think that they charge a small fee now as well. But Realtor.com, Nest, Ojo, Citi, Veterans United, those types of businesses there where you're paying a referral fee at the backend. Some of them do both like roger.com does pay them a monthly subscription and you pay a commission that type of thing. What else can we do?

What other ways can we get business divorce lawyers divorce lawyers? Right. That goes back into maybe some networking. Maybe you could network with divorce lawyers. What else can we do? You could farm a neighborhood lawyers. What else can we do? You could farm a neighborhood Farming what else? Advisors postcards. Okay, so we'll keep that in mailings. What else you could use social media videos property tours

Local area become the you know local mayor mayor on social media social media mayor. I like that. That's probably pretty encompassing. Hey, hey, salesperson, are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Rochein and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle. To give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control?

Visit www.nobrokemonths.com No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login and get started today. Let me break this down for you because it's a little hard for me to say it. But like if we look at Facebook, for example, there's different ways you can get in. For those of you that go through the digital market, you're going to have to class on this. And we'll talk more about that as well.

But like in Facebook, for example, you could set up a Facebook group that's a local neighborhood or a local community. That's a way you could use Facebook to be able to to get business. You can use Facebook to be able to stay engaged with your sphere of influence where you go on there with a systematic way where you say, hey, pretty dog. You can use Facebook to do paid ads using Meta, where you're advertising a property for sale. And then, you know, consumers come in who are interested in that property,

and you get their contact information. So even when you say like Facebook in of itself, and that's only one social media platform, and again, the digital marketing classes that we have are going to go through this in more depth, but even within one of those platforms, there's different things that you could do to be able to, you know, get business. So we'll put down YouTube as well. And then when you're breaking down YouTube, what can you do? I just I just actually this is my YouTube list because I use YouTube format myself, right? So what do I have to record for once a week? I record, I once a week, I record a coaching,

I record a meditation, I record an inspiration. So that's for my coaching business. For my real estate sales business, I record a video for investors, a community video, and probate videos. That sound like a lot of stuff to record? Well, it takes me probably about maybe 30 minutes or so a week.

Now, it takes me more because some of that content, don't record like what I'm using right now, takes me more because some of that content don't record like what I'm using right now that will be maybe some of my coaching maybe some of my inspiration right so but for me I sit down between 30 to 60 minutes a week to film videos and I get six videos a week out of that for six different types of consumers okay and so for example Probates is somebody that I serve. I help a lot of people who have estates to be able to sell. Well, I have a YouTube channel, the Greetings Virginia YouTube channel. Well, actually we changed it. Northern Virginia real estate YouTube channel where I

publish to be able to help people who are in estates and I give answer to their Q&A's. I use what's called Teach to Sell to be able to teach the consumer all the predictable problems that they may face and be able to show them how to be able to avoid them. That's one of the ways that I do that. What are some other ways that we could be able to find business? I'll read through them all quickly. FISBO, expired, open houses, sphere of influence, cold calling, circle prospecting, door knocking, Facebook messengers, Facebook in general. We talked about that. Divorce, farming, mailing, social media, Mayor, Fedders United United, OJ YouTube, Ops City, up that's realtor.com Zillow, new builders, chamber of commerce, BMI networking. How about billboards, pay per click, local service ads, financial advisors, accountants. How about TV radio?

And I added on their billboards. Okay. There's more than that though. Right. But this is a pretty good start of how we can find business. Okay, vendors. And like I said, we can sit here for another hour

and we can go through and we could go through these types of things, right? Now, what type of activity would you have to do to farm? Create the farm first. How do we do that? So somebody with no dominant agent, no dominant agent, high turnover, high price. That's a perfect farm, right? So now we've identified the farm. Are you determined as a dominant agent?

Yeah, just look at the sales on your MLS. If we're not where you want to go, we'll look at the last 365 days, see who's selling the properties there. If there's 20 properties sold by 20 agents, there's no dominant agent. All right, so we've identified our farm. Now what do we need to do? Put it in your database. You have to have some way of controlling your contacts to that farm. We got the farm. What are we going to do to get business from the farm? Develop a plan. Okay, and this is the plan we're developing right now, okay? So I've got an agent that I coach. She has a farm. I wish she was here right now. If she was here right now, she would tell you what does she do. She does like socials like margarita socials at the community pool. Very, very casual. She does

a book drive. She does a toy drive. She does client appreciation events. She mails to them. She door knocks. She has a Facebook group for that community. Okay. So this is like seven or eight different things that we could do just for one of these tasks. Now, let me ask you a better question. A question to sort of tie this together. If you were farming, what type of behavior would you have to be comfortable with to be a farming agent? So maybe you could be an analytical agent and that could, would that benefit you or not? I'm saying, I'm not asking you what you need to do now. just asked you what you needed to do now. I'm asking you. Who do you need to be? So I would say outgoing I'd say analytical probably stay away from the farm by the way

Well, you have to be political to get your farm to create the right farm, right? You got to do a little bit of that Yeah, you have to analyze it But if you're like a really really high C CEO, really, really correct, really, really detail-oriented person, farming may not be for you. OK? Outgoing is what I think you would have to be. Would you guys agree with that? So the dominant behavior of yours would be outgoing.

So now you ask yourself, how would I describe myself? Get a piece of paper and a pen. Write down what comes to mind first. When I say, how would you describe yourself, Write down the first thing that comes to mind. Then, what would my mama describe me as? How would my boyfriend, my girlfriend, my significant other, how would they describe me as? My cousin, my brother, my sister, my son, my daughter, my best friend. What would they say I'm really, really good at doing?

Write that down right now. What are your superpowers? What do you do with ease? Again, we're not necessarily talking about real estate. We're just talking about you as a human being. Are you analytical? Can you succeed in real estate if you're analytical? Absolutely.

Do you need to be analytical? No. Do you need to be dominant? No. Do you need to be analytical? No. Do you need to be dominant? No. Do you need to be influential? No. But each one of these behaviors, each one of these characteristics, guess what?

It has a corresponding something on this list that aligns with you. You guys follow me? I spent a lifetime in business and in sales. You know what I've seen far too often? Struggling. Struggling to close deals. Struggling to gain trust.

Struggling to create consistent and predictable income. That's a problem I'm here to help you solve. Because success, it starts with a simple truth. It's not about you, it's about them. That's why I created the Consistent Predictable Income CPI Inner Circle. A system designed to give you the tools to thrive, master teach to sell, and finally eliminate uncertainty in your business. Inside you'll learn how to overcome doubt and build trust that leads to sales, how to spot hidden opportunities, influence meetings, and get hired fast. How to master hiring and find top tier talent without the

guesswork. How to inspire, lead and gain influence so people follow you with confidence. Just think about that. Listen, there's a formula to success and I'm handing it to you. No more trial and error. No more struggling. It's time to create a business that thrives. Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login at the top right and get started today. I'm Dan Roshan, host of the No Broke Months podcast. The show that helps salespeople create consistent and predictable income. So you never have another broke month ever again. Let's get to work. So we looked at the different ways that we could do this and now we talked about

what makes you unique and special. What is your superpower? And then what you do is you say what makes me unique and special. Now I'm going to pair it. Now in a few minutes or throughout the rest of this conversation, we're going to look at the three different ways. So I told you yesterday that this conversation here is about strategy. The on demand is about tactics, but we want to identify, we want to pair that tactic with you as your superpower. Now, what does it give you and what does it require for you to be able to have no broke months? Consistency. That's what's required.

So what we do is we say, what are all the different ways? What's my superpower? Now I'm gonna define my superpower. Now I wanna sit there and say, what is my superpower in line with that? Now I gotta go and do something. We go back to the farming of Rachel I coach what does she do she does all those things that I that I said but she's not doing them sporadically okay she's doing them consistently and consistently through time gets you momentum. Who here is aware of the No Broke Months podcast

for salespeople? A few of you have maybe a few of you may have listened to it. Take a look at this next slide. I want to show you the result of this through time. We just passed 300,000 downloads for that podcast. And I'm super grateful for the listeners that I've been able to achieve this feat. But I've done so by consistently posting daily shows to show real estate agents how they can have no broke months and how they can be able to use Teach to Sell in their businesses, just like yours, to be able to have no broke months. And if you want to do me a favor, recommend the show to

a friend. Leave it a favorable review. But what I want you to reason why I took this is because I look at all the things that I've done throughout my life I was sitting here when I put this course together I say what can I visually show that would demonstrate action through time creating momentum so if you look at the first year how much success that I have almost done it took me a year before I started getting some growth. And then once I started getting growth, I got consistent growth. But that again, what you're looking at is a result.

I'm not celebrating the fact that I got 300,000 downloads, more than that. I'm celebrating that for three years, I have published a daily episode that were over a thousand episodes of the No Broke Months podcast because three years ago I said I want to be able to reach a million people. I'm just a formerly drunk waiter.

How does a formerly drunk waiter reach a million people? Well, for the next five years I'm going to post a daily episode and I'll get to a million. Guaranteed! I'm not there yet. Let me ask you a question. Do you think that that will happen? That'll get to a million, right? As long as I just keep doing the activity, the results will come. So I got a riddle for you. Riddle me this. I'm your constant companion. I'm your greatest helper or heaviest burden. I'll push you onward or drag you down to failure. I'm completely at your command. Half of the things that you do, you might

as well turn them over to me and I'm going to do them more quickly and correctly. I'm easily managed. You much merely be firm with me. Show me exactly how you want something to be done and after a few lessons, I will do it automatically. I'm your constant companion. I'm your greatest helper. I'm a servant of all great men and women and alas of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures. I'm not a machine, though I work with all the precision of a machine, plus the intelligence of a human being.

You may run me for profit or run me for ruin. It makes no difference to me. Take me, train me, be firm with me, and I will place the world at your feet. Be easy with me. I will destroy you. Who am I? Let me give you the answer. You guys ready for this?

Your habits. Okay? Your habits create who you are. If you have a habit of consistently finding business, you'll be a successful real estate agent. I have a friend whose habit is always looking at the negative. Anybody here have that same friend, by the way? I just got off the phone right before this meeting.

It was like two minutes before I'm still on the phone with a client. And he's asking me, Dan, because Trump is saying that he's going to lower the interest rates, is that making it so that the buyers are sitting on the sidelines? And I said to him, I said, well, can I answer that with respect and bluntly? He said, sure. I said, well, three weeks ago, the question was, will the market change when the inauguration comes? And by the way, I'm in DC, right outside DC. So it's a much or more of a conversation in my marketplace, right? What I said to him, I'm in DC, right outside DC, so it's much more of a conversation in my marketplace. What I said to him, I said, listen, for the last 20 years, there's always a conversation to be had, always. And we can focus on that conversation, or we can focus on creating a reality that we

want to create. So when you do that, what you're going to have is you're going to be able to have certainty, a clear path to follow, and you're going to be able to have the success that you're looking for. Have the best day of your life. Be grateful. Make good choices. Go help somebody. Save your seat for the CPI community. Sign up today. Literally, it's 150 bucks. Go to the giant today and get some Cheetos. You will spend more than $150, I guarantee it. Okay, like literally it's less than a run to the gas station just about, and it will be able to change your freaking life.

So do it now, trust the process, make a decision. Hey there, no-broke-months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling.

Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend.

God bless you.