On Purpose with Jay Shetty - 50 Cent ON: How To Hustle Smarter & Creating Opportunities From Scratch

Episode Date: May 4, 2020

50 Cent connected with Jay Shetty recently, he confessed his success is largely owed to his mother and grandmother. The music and television superstar talks about his rise to the top, and how he's stayed there. New book Hustle Harder, Hustle Smarter. One of the biggest names in the industry today, 50 Cent undoubtedly lives a life more glamorous than the one he grew up in. As evidenced by the title of his book, however, he has not let that success go to his head. See omnystudio.com/listener for privacy information.

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your earnings. Millions of listeners have trusted us to help them make progress with their financial goals. You can listen to How to Money on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts. I don't see the disadvantage in coming from them. Because I did, when you can assess it as a disadvantage, people like I had a conversation with a guy who was talking about I experienced, like, but I lost my mom early. I don't know my father. There were things that he said, just by myself, that you'd be traumatized by what was going on.

And then I looked at it and like, nah, that's just the way I grew up. Hey everyone, welcome back to On Purpose, the number one mindset and health podcast in the world. Thanks to each and every single one of you that come every week to listen, learn and grow. Now today's guest, I am super, super excited about. His name is 50 cent, born Curtis Jackson, is an award-winning rapper, entrepreneur, actor and producer from Queens, New York.

Recognizes one of the most talented and prolific music artists of his time. The Grammy Award winner, rose to fame with his record-shattering debut album, Get Rich or Die Trying. And I've got something interesting to tell you guys about that and share with Curtis himself as well. And then Jackson leveraged his star power to cross over with unparalleled success as an entrepreneur, actor and producer. From Get Rich or Die Trying, being one of the fastest-selling albums in history to create one of the most influential deals in hip-hop with the sale of vitamin water Jackson continues to break records.

He currently has the number one Sean stars power in which he not only co-stars but also serves as executive producer and director. He is carved out of thriving television and film career as both a best in-class producer and star. And today we're talking about his new book, which is here, Hustle Harder, Hustle Smarter. Welcome to the show, 50 Cent Curtis J. Hey, well, you're having a good time. You make me look, I'm like, well, my hand's supposed to come behind me.

Well, I want to be honest with you, because not many people know this about me, because of the work I do today, but I want to share two things with you before we start. So this about me because of the work I do today, but I want to share two things with you before we start. So, get rid of that trying. I listened to it every single day. I was around 14 years old when it came out. I used to be a paper boy. I would go deliver papers. I'd put my headphones on and I would listen to your music every single day. I had a poster up on my wall. I had lyrics of yours up on my wall. I guess

this is the best part. This is the best part. My wife used to have your calendar on her wall. So I'm coming out with all the confessions that are coming out with all the other. But seriously man, like sitting down with you, I was excited to meet you and I know we can't right now but yeah, you are a big part of my teenage life, man So I just want to say thank you for everything you've created. I appreciate that man. I'm glad you enjoyed it You know what's interesting. I always say this right. I said my audience. I said like let's say your core audience was In college at the point of release right because at that point there experience in at the point you release, right? Because at that point, they're experiencing adulthood at that point.

And because they have the freedom to make the citizens on their own, they party in every available moment possible at that point. And because they out whoever's hot, like musically at that point becomes a part of that experience. Because it's what's playing and using Mark's time. So if you, I would say if a song came on and it was based on your relationship, like you was like, this is our song, the thing it would take you back to those fields. Twenty-one times.

Twenty-one times. So different joints that matched up with different things. And I was looking to go, okay, my audience, that audience now is grown and committed at this point. Those people that impacted the hardest at that point, they are now committed by having children. If not by choice they're committed by circumstance. Yeah. Yeah. I mean, and there's a whole thing where I feel like they're not partying as often as they party at that point. Like certain things you grow out of that, they get I'm going to make love every night, but the, but they will tune

in. Yeah, yeah, for sure. Yeah, because they I could find themselves as scheduled. They're like, so they go to work Monday through Friday, Saturday, like Sunday, it's a good top hotel. Yeah, yeah, good. We're good entertainment in the house. And this is why I started to go towards the film and television direction. Because I feel like not even a new audience, I believe it's my core audience again. I'm actually service entertainment.

So telling stories that was like power was a story. Courtney developed the ghost character, based on things her father has said to her, things the heart perception of who I am with the new information, because I was given an information from my past before any music took off. So it was more in street elementary, you've said, so you're this end-back at the same time. You should have created that flip-flop thing

with the ghost character,-stis character. But the whole project, it's organic, because it was me just being able to create what I want. And because of that, I accepted, I was only making $17,000 per episode. What? Yeah, the first season of Power To Get. I was like, I just want to do what I want.

And Chris Aubrey, you know, he understood like, he was like, he is already rich, but why is he just taking this little, right? And I was like, no, I just wanted to get the brain to do with the idea. Yeah. And then it started to perform very well. And then Christian was like, you know, we got something here because it's sort of things like they always

have things on schedule. And you could tell like even with the Hollywood is the business, the business entertainment, the business part is the part that is really important and you can look and see what the major studios are anticipating being a success. So they have eight, the eight of those things, they allocate expenses, marketing dollars and budgets for those things to be, this is supposed to be there, so I'm a blockbuster, this is supposed to be there in mid-year, this is supposed to be,

so I'm like, look, when I look at the charts like that, I'm like, don't call me if it's not that what you expect. You don't call me. You know what I'm saying? Like if he's not that. And there's certain things that you look at. Like it gives you a whole different perspective on who you see from behind the scenes

in the schedule and then like a business. First he's looking at like just entertainment and then my whole just As it went, you know, of course, I got them at the doorbell deal with them. I 150 million hours. You know, I'm saying so in that deal. So you look at you though Forget the initial money, you know, that first impact, let me do it the way eyes envision it. It works. You can come, like there's a place for bad music, it's television, it's because the last

place they spend the money on the budget and the music supervisor, the director put together a dream sequence of music that he would want for his episode and then the music director of bringing a template of things that could go into those spaces because of how much those things cause. Yeah. And that's why you hear people, you'll be watching a big, a big production and something to come on, you'd be like, you know, who is that? You know, I do who that is. But you've been playing the long game, right? Like you're playing the long game, like you're looking at creativity of what you want to create, what you're passionate about.

Tell me how, because you were in Hollywood where I am now, you were here recently because you were getting your star on the scene. How, when did that feel like that moment of having M&M there? Again, I'm a huge fan of M&M. What was that feeling like of getting that star on the block. Yeah. How, what did that feel like that moment that having M&M there? Again, I'm a huge fan of M&M. What was that feeling like getting that star on Hollywood walk of fame for being recognized for what you believed in and what you invested in? Yeah.

If you were the whole time, the people around are like, well, I'm going to just start like, yeah, yeah. And it was like, it was like, yeah, it's cool. It didn't really get exciting to me until that morning because everybody was there, like everybody's just like I traded, M there, the even the guys from behind the scene Steve Burman and all those and Burr and all those

extra people is there and I'm like, oh, so everybody's there. And then they got excited. Mary had texted me, right? And I texted Mary, and I'm like, yo, I'm nervous. I don't know why. I'm nervous. I feel like I'm nervous. She's like, all your work, all your work, all your work, all your work.

I'm like, yeah, but I didn't write anything down like to what I would say. And I'm like, that it was excited for me, man. It's not the people that are important or just, no matter how much they're involved in your journey, that when they're around their points and it's not a negative perspective, it developed out to you. Like you look and you go,

in an M's case, like our relationship is one of the relationships that it'll never go away. Like I play some way, I play my grandma. Because it's people that took care of you when you could take it yourself. You provided an opportunity for me that allowed me to take off from the way that I, and I would not needed anything else after that

It's exactly the opposite for so many other people You know me like because everybody else you're giving the opportunity look at you like yo Yeah, give me more And I'm like yo get out of here I don't understand that part like it it's like, it's really interesting. Because me and him, that will never have problem. I don't care. Like sometimes my grandmother would do stuff.

And I look at my mom, because she said she not speaking to me. And I'm like, she's not gonna come to you and talk to you. Yeah. She's like, mom doesn't care. Like, I like it's not gonna change. Yeah. So, you know, so, I'm a person in that space too, where like I'll always reach out and stuff.

And then the cool part is he's so humble that there's almost a point where like every time I was on a record, they had anything to do with shady records. I would get a call and he would ask me, you do me a favor and do this. And I'm like, I'm on your label. Yes, I can do that. I do that.

You know, you always just like approached it in a way that I never could attach him to anything that I was going to do that was That felt like it was a bump in the bro. Yeah, I love it. I was really going going. I will always go through those experiences and then look at him and go He don't know what I just felt when that happened You know I was there so it just was even when I had discrepancies with people the label people involved and it's going to different thing I could only try to explain it to him and look and he go even when I had discrepancies with people in the label, people in bar, the NSCO, different thing. I could only try to explain it to him and look, and he got, and I know he didn't know.

Because his career is so different from everybody else's that it's like, no, it was like, you'd be in it around, you can compare it to Michael Jackson. around, you can compare it to Michael Jackson. You know how you see things they were so like it was them, them, them, them, them, things completely different from everything else and then with Drake, like Drake being there was, it was, it was cool man. I still don't think like in that period it was it was a point where even before that like the music business in general prior to that would be who made the hit okay give me the guys that made the hit I'm gonna make a hit. You said I'm safe as my happens because like the way 20s and then we're doing it was they'll go, give me that base player,

that was there, and give me that guy that plays the key, the best guy, just one of the keys. They give me these guys, and it's gonna be like a jam session, until they kinda find something. This really, this really cool. And they evolve from that to who produced that record. Okay, give me that kid that did that record. Cause probably he can probably only make one record.

Yeah. But that's how like, you're giving me that kid, bring him here, put him in a room with disease and produces. And let's see what comes out of it. Because he don't have ideas or things in his head that he's see what comes out. We can see you don't have ideas or things in your head that you can be looking out. Hey, it's Debbie Brown. And my podcast, Deeply Well, is a soft place

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podcast highlighting women you may not have heard of, but definitely should know about. I'm your host, Jenny Kaplan, and for me, diving into these stories is the best part of my day. I learned something new about women from around the world and leafyling amazed, inspired, and sometimes shocked. Listen on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. Yeah, it went from people owning the space to discovery.

It went from people like basically owning the space to people being, oh, I want to discover the new talent. I want to discover the new musicians. I'm bringing that new thing, yeah. And then now you look, and because you can produce records on so many different formats now, like different things, like they could sample and chop it up and do different things to it. They don't actually work the same way. Yeah.

You know what I mean? So it's like when they get in there with the guys that really been producing these records for so long, it's like, when you look at Scott Sports, you can play keys on... Loops, yeah. On a club on...

Candy shop. Candy shop, yeah. That's a little bit about your stuff. Yeah, just a little bit. Hey, Records, and then he had a really interesting career too, Scott's part, right? Yeah, yeah, yeah, the big one, right? He didn't want to do it big.

He wanted to be the biggest. He spent a lot of money, man. I said, I'm on top, and I didn't. I really was looking at him going, yo. We went to a course three or one night. He had a, he had a Bugatti. Yeah, all this stuff outside. I'm looking at it.

It was, I think it was Dave Parasel in the meantime. Wow, man. The sky is out of control. Yeah. But here and about you and Eminem, like that, that relationship and that connection, the way you explain it. I mean, it's so great as a, as a fan to see that and hear that still. Yeah.

Because it was such a formative partnership, then. And I love what you said with the comparison you give to a that and hear that still, because it was such a formative partnership then. And I love what you said, the comparison you give to your grandma, because your book obviously, you dedicate to your mother and your Nana. And so I wanted to ask you, what is it, what you dedicate to them specifically, and you talked about how even they're not here

in their physical forms, but their love, support, and guidance continue to inspire you every day? What was the quality or the essence of what they gave you? What was it that you feel is still living within you today that was so important from them? I think the biggest thing that they offered me was love. She's loved my life. any question, it was like the person that was very consistent, it didn't have the same, like, you look at people later, they go,

what after the fact, what was this person like? What did this person want? And then sometimes they didn't want anything, and I see the worst, because not wanting to go anywhere in life or not wanting to do things you go There's tragic when you Run into that like the amount of personal just doesn't want to Commit anything or did to work on anything so you go me

All those people when you look at them you said what did they want for that and they go not these people they just look just Want wanted to love you and those are good people that you have that you know extreme value for later when you look at them over all situations so much like there's no system when we pray for success we don't pray for jealousy, we don't pray for envy, we're not praying for entitlement. And entitlement being the scariest part because it's grown in someone that you probably love or that you're cool with. Right? And you can't have success without those things.

So there's a natural confusion built into things working. And now it changes how you enact what people even on a personal level because you're saying who is she, what does she, unless she has things that prevent you from even having thoughts, like she has so much money that you're not thinking that she's why was she be talking to me for money. She got all of this money anyway. All right. And then she doesn't have those things then that thing would block you from certain people if you watch it and then you see that they're talking like in different ways that they have that interest in it. You look and you say this is tradition, right? Tradition says a man is supposed to be a protect the security and support for his family.

So some females have come in and after a round for a while they'll look at their expectations who give us. And this is not because they actually just wanted something from you but because instinctively they started to behave like they're with you because they've assessed it and they're further, they've already had and they're first they've already in the relationship so now the expectations are out there because they're like like we're gonna be

together yeah concept and they'll start looking at you like the ones of things and then you're looking go okay what not gonna be the guys because if you're now on the same page you go look at it and just register that she expects things from you but I'm not gonna be the guy who's those things that happen at the same time. Because emotionally, when there's references, for person to have the ability to be with you

without being with you, like the person has the ability to be looking at your podcast and seeing your perspective on different things. And she can be there so often looking at your podcast that she's like I know him know him. Yeah. I know so much stuff about him and then from soon as she stops looking at the podcast she's on the Instagram because she's looking at it and said I know him like the back of my hand. And then because she's ahead of you

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app, Apple Podcasts or whatever you get your podcasts. When you talk about visiting your old neighborhood, you say something really interesting. You say that I look at them like they're a version of me that hasn't actually blossomed here. And when I hear that, it's quite an inspirational thing because you see the potential. What are you seeing when you go back

and you see people are in that situation where you were given an opportunity and you didn't just take it, you made it, you know? Like I think there's a big difference between taking an opportunity and taking it and then making it and you did the second. Like you've been doing that. Then look, I don't see the disadvantage

in coming from that. Because I think when you can assess it as a disadvantage, like people like I had a conversation with Diane talking about my experience, but I lost my mom early. I don't know my father. There were things that he said, just the environment itself that you'd be traumatized

by what was going on. And then I looked at it and like, nah, that's just the way I grew up. It was not an optional circumstance. It was just what I grew up. It was not an optional circumstance. It was just what I was experiencing. And because I didn't see not having in a very beginning as a reason why I couldn't have it,

it was what allows those possibilities to be. Even when I decided to write music, I was writing music full time. It was all the time since 1997, right? So the differences, this guy's that are better than me because it's easier for them. The talented, like it's a gift. So they can rap like we can speak.

Yeah, yeah. Now, while they can do that, you go, it proves how I work, be talented, one talent's not working. Mm. Right? And the concept of, once you fall in love with something passionately, work on it,

the discipline will allow you to become good enough. And this is, fight it, all the boxes, right? If all of the early, they start to look, those are what, started doing it for so long, that you naturally become good enough to be the guy. Yeah. The flow is a reflection of flow made by the juniors of reflection of flexing.

Being a sister in a reflection of dead death, the man is, get two sons, all of a reflection of dead death. The man is, they're two sons, all of them got NFL quarterback points, but aren't hard. No race problem. Travis is mad championship, mad wins but they actually thought you getting comfortable being in the car at 150 miles an hour, 120 miles an hour.

Someone is driving you. Right, so there's a, I think there's something in, you have in someone ahead of you. And even, and my experience, I love my mama, eight. Her decisions, I kind of caused her decisions because she started, she started hustling when I came, like at that point, teenage pregnancy wasn't as common as it is now, so the programs that we have set up via the teen's ability to work and take care to actually get. So, at that point, you

you would only get a blue card, your work at papers, and you'd be allowed to work during some of months. There was no, no other program for you to work so beautiful. The option was actually child support, or you could hustle and get what you can get out of the street. And then the upside was so much higher from street life at that point that she chose that. And then when she dies and I go to my grandmother's house, and everything changes a little bit,

I swear the only thing that I saw, the only references to success or financial freedom was people from my mom's life. Cause I had four aunts, four uncles, I'm in the middle of that, this is what you got. My grandfather's income, he's so traditional, that he just goes to work, come home, and gives my grandmother his check.

The sacrifice is so conditioned, the sacrifice for us, that's why I have so much fun hanging out with him, because he did everything for us. I said, I'm going to my grandmother's house, it's because the house is not a home without a, but it's my grandfather's house. A deep page for the house. So I'm like, that's just the way it is.

Like I go, that goes back to the tradition, traditional things you've talked about earlier. I'd been in the support security and the protective face family. But just my journey of period, I look and go when through all the experiences, I look and go, there's no reason for you to not make it. Yeah.

I love what you said. I'm not a disadvantage. I love that because what you're saying is, it's not like I chose this life, this was the life that was given to me. But it's not like I chose this life, this was the life that was given to me. Right. It's unfortunate for circumstances, some people, they're born with a self-spawn, and everything's like you look,

it's already there, put them to do it. And even then, they don't have this, how do you define what the dispersion is resilient? They haven't had the experience. So this is the person that the stock market crash and the jump off the side of the building because they can't even figure out how the function without the money that they always had.

You know what I'm saying? If they're going, they're not. And then it's tragic, terrible moment at that point. And it's gonna be good again. When things turn around, he's flat as a pancake on a sidewalk and things turn to round. You know what I'm saying,

I get it even the shares and the stocks and stuff that they actually had could just come back, happy to jump because the idea of not having it when you've had it all the time is too much. You look and you say, if anyone's career is low enough, they don't have some peaks and some valleys, some high points, some low points, and not necessarily through sales or through ratings or doing anything, just how to feel a general. Like artists can use painful moments to compel them

to a place that is the most attractive position for them, whether it's's my maybe in shot nine times or a Kanye's car crash or the relationship that didn't work for the R&B artists and stuff like that. Those things got to the point where they could make something that was kind of special at that point, the feeling something. What was that?

Yeah. And I think those painful moments make good for artists. Like there's just something about it that brings something out of them. And just in general, I think all of those situations build character. Like, you know, it changes, you know, who you are a little bit.

And when you're in life-threatening situations, you'll find your how you're about. Yeah, it's always in our pain that we find our potential, right? It's like when we go through that, going through the worst times, that's when you find what you're actually made up and what your truth is and what your power is. And you talk a lot in the book about constructing your crew and one of the lines really hit me in this where you said that be extremely conscious of who you have around you but this part this second part you go betrayal is never as far away as you'd like to leave and I was like whoa that is that's a powerful statement right betrayal is never as far away as

you'd like to believe I'm intrigued that we're someone like you who's you've experienced betrayal you've experienced snitch's you've experienced betrayal, you've experienced snitches, you've experienced all of that in your life. How do you filter? Like what's your test of figuring out whether someone's real or not? What kind of like levels did they take in your life? You can't. You gotta just try and get a read on the person.

Like anyone in the service will tell you that it's detrimental that they try and be a good judge of character. But even if you believe in the responsibility of traditional business and someone's hand, you've got to look and say, is this the right person for me to lead you to? Because on street levels, where you would fire an app or trail on these different things, faster, it is this, what kind of person is this person?

Is he a thief? Is he, know, if he's a robber, he's a thief. I rather hang out with a liar, you know, like, I'd rather be around a thief to the liar because then I'm just still in my reality. He's going to leave me in directions and just that person in life tells the police much and then come back and tell you another story. And then you come back and you've got all kinds of things going on in a young mind when they come in, when they come running through the door. There's so many, I had an environment that I grew up in, they said, you know, you were strong, if they told us to prove you, you surrounded it, you could be surrounded.

So, you try to put together only deal with a certain kind of person, like keep your circle the right way. And then, there's some proof to it. And then, I've been missing success without the most sophisticated approach to developing the group. I mean, look, and this won't be in the book, but Jay, Jay Z, right? At the point that my music comes through and he'll say it came through like a hurricane, right? And he goes, things, you gotta imagine being the we is

going through that. He said, I'm saying like, it's shift, it's a shift one because he's already been one of those guys that they would match up with in comparison to ours and begin on that. But when that momentum is there, he's saying, what platinum albums now? My first album, so 13,000,000.

Yeah. So I'm saying, so when that's happening, it's going, yo, he's like, he took the president position, a dev channel. All right, now, while he's the president of the dev channel, the artist there got to rely on, he's the guy for you. Now I got you, I'm gonna make sure everything's right for you, blah, blah. And he really did a good job.

Like he really was supportive of Kanye, even in the comparisons between me and Kanye, who was doing that. Yeah. Yeah. On his actual, what was it? He put out a, it put out a documentary thing or a document you just told him out that in his book he talked about it being one of his wins. And it was because he won on a

numbers Kanye West versus 50 Cent. And I'm going, I thought it was me and Kanye. No, it was me, Kanye and his knee was a supportive. You see how I say it, so it worked out. Now, you say in all the situations, it would be reason for more disrespect when you see Kanye get upset with them and say things publicly. After you were that far and supportive. You said I'm sad, things publicly. You, after you were that far and supportive. You said I'm saying, but there's a,

it was, it's over because crew became Jay, Beyonce, Brianna, Brianna, all of the deaf jam. The top deaf jam audience became the crew. And that was that crew that worked. And that was, I mean, I could have did that at Inesco, right there, and saw Atlantic Records. I just didn't think to do it. It's a smart guy, man.

You gotta look, for a person making a decision, you looking around, because it's maneuvering, it's bigger than the business portion of it. Yeah. It's more position as a bigger talent than the music itself, because the music is going to one million people 12 times.

I started to be, you know, everyone at once. That's really smart. Yeah, that innovative mindset and that strategic mindset, and you have that strategic approach too, that's been a big part of your success as your highly strategic. You really weigh up ventures. You don't just, you know, people,

I think people sometimes think that some people are just obsessed with money, but you know, you don't, that's not the only thing you make your decisions by. One of the things that I think that I love that you said in this regard was you said, one of the secrets to getting what you want in life is creating the perception that you don't need a thing. And I'm like, okay, that's interesting because a lot of and I love that. I love that because I think a lot of people think

like, oh yeah, no, if I want this to get obsessed over and this and that's what people do with money, how would you be able to, yeah, what's that? Tell me about that mindset. Look at, when you look at a bit, everybody wants to do your favor when you don't need one. When you look at a big, everybody wants to do your favor when you don't need one. You know, so in concept, they've come around with your presentation. If you keep yourself together, like, look, it's not how expensive the clothes were. It's how well kept. Did you iron it before you put it on? You know, I was there, like, I don't well kept you on. And when you come, when you come through a person sees that and we'd rather have that person next to us

Than someone who was just look like a slot like you just fell out of the bed, right now and concept that's one of the steps We talked about in the book the other thing when we say If you think about how If your presentation first you, how you present yourself. To the, when you don't need it, even Bernie made all. Created the biggest Ponzi scheme ever. $65 billion. Because people will come to him and he will go,

they ask for five million and they want to put five million in and he goes, now my funds fill. And they go back and they know someone else who's already in the fund that is saying they're receiving 40% returns on it and his guys are genius. And they go, I gotta get into the sky. You know someone, give me a call, I gotta get it to the sky. You know someone you give me a call so I can get in? Yeah.

I can give him 10 million. If you give him more money, because the pie system doesn't work if you just keep getting more money to pay people out there. You know the money's up. But in him not, not saying, I need it if you need it. If I told you, how could you get your hands on 65 billion dollars? It's developing that aura where he knows something we don't. Yeah, it's that mystery.

Yeah, and going to another school school, not being interested about it, like, like, a guy actually a guy coming and saying, you know, you know, we're doing this thing. Oh, man, this is going to be a lot. Because you know, because you know, around, I'll let you come in to this point, but I'm not going to be more than that because I'm keeping this right for myself.

Like I know what this is. Yeah, yeah. And they go, because he said, I really don't need money, but I'll let you put it in as much as you want to. And then all of a sudden, the guy's like, yeah, there's even no problem when it feels like he's letting me in. Yeah, it's an opportunity, it's an opportunity for them now.

Right. It's not a, it's my personal. Like everybody wants something that they can, everybody will do your favor, they can expect the bigger favor on my top. Yeah. Yeah. That's, that's it. My man, they can expect a bit of favor on the top. Yeah, yeah. That's that's it. Good point, man. We've got a few minutes left, man. So we're going to do what we call the final five. This is a rapid fire round.

So on to be one word to one sentence maximum, that's it. This is you in lyrics, man. This is you in music. So it's easy for you. So five questions left, because I know we only got a few minutes left for you. So the first question of final five is, what's the biggest lesson you've learned in the last 12 months? And the last 12 months, um, stayed a house. I always stayed just to stay in the house because the

as the one when first I started talking about coronavirus, it was just something that someone can call for. And since then, it's just what's named the biggest lesson is just when you respond right away. Yeah, respond right away. It's great. Yeah. That would have been never changed a lot for a lot of people. So I love that. Second question. What's something you know about business that others disagree with you on? So what's something that you're so sure about your comfort, but then other people wouldn't necessarily agree with you on so what's something that you're so sure about your confidence But then other people wouldn't necessarily agree with you on that. Well

I'm on my own energy and Most people that when I mean by that is I believe if I say now this works I know the audience that it would go to yeah, yeah, and this so What they were saying business is known as the sum. Right. No who's going to actually be so much of a purchase. And I'll go. Now this is going to work. I got this in already. Oh, have my head set. They're just going to work. And I kind of project that energy. Yeah. On to the projects until it actually do work. Yeah, I love that. That's a great answer, man.

Steve Jobs used to talk about that and he called it Reality Distortion Field. So he believed something, he could bend reality. Like he just had that feeling of that. Yeah, that he would make it. When I believe in this because sometimes even in an environment when we didn't have finances, I was still be someone that they follow. Yeah.

But if we're doing the wrong thing, I'm gonna take them to do the wrong thing and then come in behind me to do it. You saw what I'm saying? So, when we doing that, it's like, anyone who's passionate when an idea could potentially find follow. What the person is,

is just lost looking for someone to follow. Or the person is a smarter guy deciding to go with your idea. Because your passion is there and he's looking to go, no, he did no information. I didn't know. So maybe he's right all the way. And I don't want to not be a part of it. Yeah, though, I love that question number three. What's one thing in life that you used to chase when you were younger, and now you're like,

I'm not chasing it anymore? People don't realize how much women mean to, to universally how we interact. Everything, even though the first time it would, when I said how you start to pay attention to your clothes, the kids, when they start, they want the Jordan, what they need, specific, they need the

Michael Mary, my Mary, certain genes, or certain things that's happening, they need, when we're consuming, the one of those things, those things relate to their identity and directly relate to how women perceive them. You know, and we're getting stages of why they started hustling, which is why they started it to feel and because of tradition, it says that the man is supposed to be supporting security to protect him. So I think we're on two different ways. Like the women are already,

when she's a baby, they offered her a baby, a dollhouse, a hook and set. There was some teaching on nurture, right? And the traditional role that women would play in old days, right? So our interests would be in having a family, having a home, and raising kids at some point. This is why even if she's a career woman,

she'll still have that want or that need to do some of those things. And then, if you say, why is the, the man thing is, everything that they give us is a toy early on connects the finance. All these cars, trucks, cars, it'll be the actual cars that are on the street. There'll be a NASCAR, it'll be a race car drive. If it's a police car, it'll be a police car, so fireman, it'll be a fireman, or a work

at the head station. It's all things connected to finances and jobs on that front because the mail I think is it's kind of aimed at the financial world because it's a spin that way forever. Yeah for sure. Awesome. All right question number four. If you had to start all over again from ground zero what's the first thing you would do? If you had to start all over again from ground zero, what's the first thing you would do? If you had to start from scratch, you would start from the first thing you'd do. For ground zero? Yeah, from scratch, like you had nothing to get.

Like what would you do? What's the first thing if you had to start all over again? What's the first thing you do now? Well, I've tried to look for the kind of person that I can delegate my cross-billed ability is good. OK. Because the creators side, I always said this, look,

behind the scenes, I've never said this in public, but I'm seen we will always say, I wish Tony Yeo was with you, sir. Because if the A.U. was with you, I would have just, I would have had to do business. I would have just been doing that because he's the guy. And it would have easily been, it would have worked out easy like that. A lot easier than this because I had to go do, the music didn't be that at the same time. Yeah, it would be the artist and the business person.

And that's, you know, but there's there's truth in that. Like what you said, because a lot of artists don't want to be the strategist, but sometimes they know whatever sees you are, because you never got it out there, right? Yeah, and then there's just there were things like if you look at a point, mistakes, I think, like in the climate the wind is different too, but particularly the future, most of the money that's tape you put out with March Madness on, dirty sweat, dirty spray tape. That shit was so good that the next tape that you put out

kind of smothered it. Yeah. You know what I was saying? And we would make something that especially at these times resonate. Like they really listen to this and go, yo, nah, this is because they're going to do what they want to get really used to, they're going to pay you to yourself. It's an ass call. The new stuff is cool, but it ain't

like it's first time. Yeah, yeah, everyone always comes out. Yeah, for sure, man. Fifth and final question, last question I'm going to ask you. These have been great answers, by the way. Fifth and final one, because of the book name, Hasselhard Hasselsmart means what? What does that mean to you? Because I know it means something specific to you. And this book is like, what you've deemed yourself awesome, right? And that means this is the way you function, this is your lifestyle. This is not to achieve a specific amount of money

or get to a certain level and then just stop. Like, I'm never gonna stop. Like I always said, I'm running to a list of them. Like, it's like, anybody lives within an entrepreneur's career understands it. Because there always be a new idea that they may be less physical involvement. Because you're not running around the only things that you would be doing, you know,

because you know all that stuff like that, but the money will be running around doing it without you. You know what I'm saying? And you can be invested in new ideas and stuff like that. And it's just a part of, it's not even about more money. When you go to the round, I already have the things I want. I have right now. The choices when I made it in the very beginning were based on what my journey has been. I had small space that was staring at him, spout, he had an hour's of money. I had small space that was there and I was spouting. He had an hour's of money and I came back from the first

tour with 38 million dollars. So you go, the money ties in his house, when I bought the house, you make that kind of money. If you don't feel how to spend it, they're gonna take it. We said I was saying that times when we got all the money here, you go, should you buy it? Yeah, you should really buy it. You go feed.

You buy the property and stuff like that. And then you go, places 55,000 square feet, then you go, that, working from the left side of the house to the right side of the house, was like walking down the fold of New York City block. Do you understand? Like, so I was like, what is a party house? The only time you're using it to its broken abilities is when you're having a real party at a nightclub in the center. I remember the kind of crims, man. I remember a lot of people. If you

know, if it's not that, there's no possible way through the utilize that space the right way. And then things were breaking because you didn't use it. So you go turn on the lights because you haven't been over there. The lights are flickering and you go on y'all, so it's my way to change. You know and it doesn't, it's just a lifestyle choice and it comes from not having a space. You may look at this really nice state, say a while, that's give. Now, I personally experienced it, might say, now, I want something really flat

and I want the Jetsons, but I want three bedrooms, one for bedrooms, you know what I'm saying? Living room space, and they just know themselves enough to know that they won't utilize that stuff. But it's all lifestyle choices, you know? Yeah, it's cool. Awesome man. Cut us the accent.

50 cents. Also harder. Also smart. I'll grab a copy of the book. Thank you man. Thank you for doing this. I appreciate it, man. It's good to hang with you.

And I hope when I come to New York, I can come meet you finally. When you are the top of that, I can give you a meal face to face me. I love that, man. No, we awesome. I really appreciate it. Conquer your New Year's resolution to be more productive with the Before Breakfast podcast

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