On Purpose with Jay Shetty - ⁠BENNY BLANCO: The Secret to Failing Your Way to Success

Episode Date: September 14, 2026

Record producer, songwriter, and music executive Benny Blanco joins Jay for an unfiltered, hilarious, and deeply vulnerable conversation about redefining success, overcoming crippling phobias, and why... embracing failure is the ultimate secret to unlocking your true creative potential. Benny pulls back the curtain on his chart-topping music career, sharing behind-the-scenes stories with artists like Ed Sheeran, Bruno Mars, and Britney Spears, while diving into his candid new book on mastering life’s setbacks. Together they explore how to overcome the fear of embarrassment, build emotional resilience, protect your mental health while chasing big dreams, and maintain a grounded, loving relationship under the spotlight. With Love and Gratitude, Jay Shetty Mazda crafts cars for people who do more than simply move. Visit Mazdausa.com to learn more. Consumer reports does not endorse products or services. PURPOSE10 for 10% at altrarunning.com/onpurpose. Free Shipping and Free 30-Day Trial. JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Intro 01:58 Looking Back at the Songs That Started It All 03:07 Repeat “I Am a Failure” 04:18 Overcoming Embarrassment and Taking Big Swings 06:28 Early Lessons in Failure 08:20 Choosing Non-Traditional Creative Paths 09:51 Mom’s Dreams Vs Choosing Your Own Path 11:11 Turning Doubt Into Motivation 12:05 Ignoring The Haters and Finding Your Spark 13:39 Turning Small Steps Into Big Momentum 14:59 The Success Stool: Balancing Life’s 3 Pillars 15:37 The Power of Small Daily Habits 17:12 Relationships Need Watering Too 18:46 Facing Failure, Fear and a Phobia of Flying 21:45 Taking Micro-Steps to Conquer Deep Fears 23:04 One Task at a Time 24:04 Bruno Mars’ Journey 27:13 Authenticity vs. Imitation in Creative Expression 28:35 Late-Night Songwriting with Ed Sheeran 33:41 Trusting That It Will Work Out 34:19 Finding Your Unique Sound Beyond Influences 36:23 Unfiltered Vulnerability & Asking for Help 39:19 Celebrating Wins vs. Constant Over-Achieving 40:06 Standing Your Ground: Britney Spears to Julia Michaels 43:57 Grammy Perspective and Redefining Success 48:53 When a Failure Turns Into Your Biggest Win (“Diamonds”) 50:58 Mental Health Breakdown Amid Peak Success 53:06 Priority Management, Boundaries, and Emotional Check-ins 55:32 The Power of Saying “No” to Protect Your Peace 57:22 Why Benny Wrote His New Book 58:53 Benny Blanco on Final Five Episode Resources: Pre-order F*ck Failure | https://www.amazon.com/dp/1668205246?lv=shuf&bestFormat=true&social_share=cm_sw_r_ffobk_cp_ud_dp_13VQ1DN9JWKWJSK7YN2A&channelId=704&ref_=cm_sw_r_ffobk_cp_ud_dp_13VQ1DN9JWKWJSK7YN2A&plpRedirect=mhFallback Instagram | https://www.instagram.com/itsbennyblanco/ TikTok | https://www.tiktok.com/@itsbennyblanco YouTube | https://www.youtube.com/channel/UCqrBKQHQVEvD2Q9FP0DCP2g X | https://x.com/ItsBennyBlanco Facebook | https://www.facebook.com/itsbennyblanco/ Watch Friends Keep Secrets | https://linktr.ee/friendskeepsecrets Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 This episode is brought to you by Uber Eats. You can get almost anything delivered with Uber Eats. Sorry, you can't get a beats delivered, but you can get a peach. A canoe? Nope. Shampoo, yes. A rocket, no way. Vegan chocolate, yes. It's everything you need, including $10 off your first grocery order with code anything 30.
Starting point is 00:00:23 Get almost, almost anything with Uber Eats. Order now. Order minimum of $30. valid on grocery, convenience, retail, specialty foods, or flower delivery orders only. Terms and conditions apply. Tell us the story about the dirty feet on Friends Keep Secrets and the lack of showers. Explain yourself. I'm trying to save you here, Benny. It was a Dave's floors happen to be dirty. I'm going to take, I have no idea. Let's see.
Starting point is 00:00:52 We're going to see if your feet are still dirty. Are they dirty? No, they're clean. I can verify. They're very clean. it's Jay, I don't know what your day's been like, but I was just thinking about you for a minute. And I hope you're being a little patient with yourself because you deserve it. And yeah, I'll talk to you soon. Hey everyone, welcome back to On Purpose, the place you come to become happier, healthier and more healed. Today we welcome back, Benny Blanco, one of the most influential producers of our generation behind some of the biggest songs in the world, now pulling back the curtain on failure.
Starting point is 00:01:39 pressure and everything he's learned along the way in his new book. Can I say it? Don't say it. F failure. You're too nice. This is the book that I want you to go and grab. I've been reading this book. Benny sent me an early copy and I can honestly say the stories, the style, the language. This is not an ordinary book on failure. This is not a book that just tells you how to get out of bed. This book will actually change the way you live. Go and grab your copy. right now. The link is in the comments. Please welcome back to On Purpose, my dear friend, Benny Blanco. Benny, it is great to have you back. Hi. I knew you were going to do that. We know when people talk about you. It's it. Yeah. It makes you a little nervous. I'm going to talk about you some more.
Starting point is 00:02:24 Listen to this. So we got Love Yourself, Teenage Dream, California Girls, Moves like Jagger, diamonds, TikTok, circus, perfect, lonely. And that's just like naming. Okay. Okay. Like eight of the incredible catalog and classics. Too much. I hear chat. You know, if I'm, like, out and, like, and someone plays my music in public, there's nothing that makes me more nervous. Really?
Starting point is 00:02:56 Yeah. Which song makes you the most nervous? Any song I get so nervous. Unless I'm at a concert and I'm watching one of the artists perform it and everyone's singing along, that's like my heaven. Or if I like drive by and I see like a mother-daughter, like singing it back and forth, that's cool to me too. Or like some of my emotional songs when someone's singing it like to themselves in a car, that's the best. Yeah. But not though. So we should have had it playing when you walked in today. That's what I left. Next time I'm going to make a Benny playlist and
Starting point is 00:03:31 play it when you come over. No, that's like my least favorite. Don't do it. Benny, you start this book by asking people to repeat, I am a failure, and I loved it. Why? Tell us why that's important is for us to start by saying I am a failure. Because we're all failures. We failed. You failed. I fail every day. I fail constantly. Everyone's always remembering you by your successes. Nobody's sitting there like, hey, remember that one time when you tried to do that thing and it didn't work? No one says that. And if they do, they're an asshole and they shouldn't be your friend. I wanted to make sure that, you know, the word has such a negative connotation behind it. Like, failure, failure.
Starting point is 00:04:12 You've been told your whole life, don't fail. You don't want to fail. Like, you got to be a success story. But you can't be a success story without having all these failures who make you who you are and that you learn from and learn what to do differently. Like, failure only sucks if you don't learn from what you failed at. The reason why I liked it when I was reading it was I was thinking, the more I realize that I want to be good at failure,
Starting point is 00:04:39 the more likely I am to become successful. Of course. It's like people are afraid to fail. You know, I look at it like, I want to have amnesia to failure. One of my friends, he said, I don't know how you do this. You'll say that this thing's going to be the biggest in the world.
Starting point is 00:04:58 It's going to be the best in the world. It's going to be awesome. And sometimes I'm right. And sometimes I'm wrong. and it like completely fails. But the next day I wake up and I'm like, all right, what are we doing today, boys? Because I do have that amnesia to failure.
Starting point is 00:05:12 It's just like, okay, I messed up. What am I going to do? Sit here and cry about it for the next like six years? No, I'm going to get up and I'm going to be like, okay, that didn't work. Let me try this little adjustment and do it again. This episode of On Purpose is presented to you by Mazda. Peace of mind doesn't happen by chance.
Starting point is 00:05:30 It's created through the habits we build before we ever need That's the philosophy behind every Mazda. With proactive safety features that help keep you more aware, more connected and more engaged, Mazda helps you feel ready for whatever the road brings. It's why Mazda has been named Consumer Reports' safest new car brand. And as of July 26, Mazda has won more 2026 IIHS Top Safety Pick Plus awards than any other car brand. visit www.IIHS.org to learn more. A lot can happen when an accident doesn't.
Starting point is 00:06:07 Visit masdaUSA.com to learn more. Consumer Reports does not endorse products or services. What do you think people are more scared of? Failure or embarrassment? Embarrassment. I think people are so scared to be embarrassed in front of their peers. Me? Couldn't care less.
Starting point is 00:06:25 Couldn't care less. because my friends who are all doing really well get that you fail. Only people who aren't doing that well didn't fail. Because, yeah, if you don't take any chances, you're not going to fail. I rather swing and strike the fuck out so many times. I rather do it because what am I going to do? Just like be safe my whole life? I would never have done what I've done today if I didn't take those like big, big swings.
Starting point is 00:06:55 and I urge everyone to do it because nothing bad is going to happen. Maybe your face gets a little bit red and a few of your friends are like, man, I thought that thing was going to be big. But that's the worst that's going to happen. You're reminding me, I always think of this, that all my friends that are doing well,
Starting point is 00:07:14 if they send me a video or a clip, it will always be, look how awesome this is. And any of my friends who are struggling, they'll always send me a clip saying, let's laugh at this. Right? It's almost like they're sending you something where you're laughing at someone else failing. Yeah.
Starting point is 00:07:29 Whereas your friends that are winning are only sending you things of people winning. Yeah, yeah, yeah. And it's really interesting where you start to see like winners are watching winners. Oh, yeah. Losers are watching losers. Oh, my God. And what you're obsessed with is what you're going to repeat. Talk to me about what was the first thing you ever failed at.
Starting point is 00:07:45 Do you remember? Growing up, my brother was like the golden child. He was just the best at everything. He was the best tennis player, the best basketball player, homecoming king, valedictorian, like every single thing you could be good at, he was good at. He connected with my dad. And like, before my parents split up and stuff, I think he connected with my dad in such a, like, special bonding way.
Starting point is 00:08:17 And I think maybe I failed at having that relationship with my dad because I wasn't, good enough at that the stuff that my brother was and I wasn't we weren't interested in the same things so I think like that was like my I don't even know if it's a failure but that was like the first thing where I was like oh and I just wanted to be as good in that moment it was hard for everyone around me to understand what I was doing because we didn't come from a place where people were doing this we didn't have a gillian dollars to throw at my talents. I was doing it in Virginia. There wasn't, there wasn't, like, a huge, like, bustling music scene at where I was living at the time. And it seemed like such a pipe dream to everyone. So I think maybe that was my first failure. I mean, that's a big
Starting point is 00:09:09 one to pull out. Like, I, you know, I appreciate you going there because I'm like feeling like you failed at building a relationship with your dad. Yeah. How did you even process that? the time because that as a child, I mean, even as an adult that's heavy, but as a child, that's tough. I don't think I realized it until writing this book because I was trying to think of all the failures in my life. And me and my dad have a great relationship. I let my parents in different ways down so much because I wasn't focused on traditional routes. I didn't want to go to college. I didn't want to finish high school. I didn't want to, I felt like my education was holding me back from my education on what I wanted to do in music. I think it's scary to be a
Starting point is 00:09:57 parent and have like a super creative child that's not into the traditional route. Like I didn't want to be a doctor. I didn't want to be a lawyer. I wanted to make music and write songs and sing them and do everything I could. I was like bursting with creative energy. And I think that's tough and scary for a parent. And I would urge every parent to let your kid explore. Let your kid play in a creative sandbox. And if it doesn't work out, they can always figure it out later. You know, they're 15, 16, 17, 18 years old. Like, life is long.
Starting point is 00:10:38 You know, my mom, I remember when I made it, she told me it was such an incredible feeling for her because she never got to pursue any of the things. she wanted to because she was scared. And I talk about it in this book, she was so scared because she was taught that you go to school, you go and get your college degree, you get a job, you do that. And that's a safe route. She was a painter. She wanted to paint.
Starting point is 00:11:07 Her parents won't let her. And I think when I got to do it, it gave her like this sense of like, oh my God, anything's possible. And it is. Like I'm sure when you were doing what you're doing, your parents are like, Like, what the fuck? He's talking in front of like a microphone? Who's going to listen to this, you know?
Starting point is 00:11:24 What did she say to you in that interaction? She was so proud of me and that she wishes she were as brave as I was when she was younger. But she wasn't. She said it was just, she was like, it was a different time. There wasn't any of that. Like, everything seemed so far away. Dreams seemed so far. That's beautiful, man.
Starting point is 00:11:45 Where were you? When you said, because you said when I made it, what do you define as? when you made it. It's so funny. It's always such arbitrary things. Like, I think I was in, like, the New York Times. Like, way after it was like, it was like way after I was successful. She was like, wow, you really did make it.
Starting point is 00:12:03 I remember I had like a number one song. I was like, Mom, my song went number one. She was like, no, it didn't. And I was like, well, I swear. And she would ask me, like, what's your backup plan? And what would you say? I was like, mom, what do you mean? What's my backup plan?
Starting point is 00:12:15 Like, I'm making, I just worked with Britney Spears. Like, and she's like, yeah. but like this can't last forever because nobody knew. They didn't know I was going to become what I became. How did you deal with the discomfort of people around you not understanding your dream or not believing it was possible? Because I think that's the hardest part about failing is no one around you gets you, no one around you understands it and no one around you believes it's actually going to be real.
Starting point is 00:12:42 How did you live through that discomfort in the early days when it wasn't proven? Tunnel vision. It was all, if you weren't with the program, I'm moving. You can either get on this train that's moving. It's already moving. There's so much momentum. You can't hold back the train. You think you're going to hold back the train?
Starting point is 00:13:01 Like, you're not strong enough to do that. Like any noise from someone else that's, you're either with the program or we're leaving you behind. Sorry. That's how I looked at it. That's how I looked at everything. No one was going to stop what I knew. was in me. How do you think people can find that? Like, what are you telling people in the book
Starting point is 00:13:21 to do to find that tunnel vision? Because I think we get distracted by like the comments section and the opinions. Of course. Because now it's not just your friends and family who don't believe in you. You upload something. It's the person in the comment section doesn't believe in you. You can't believe any person who's never met you. Like a person who is a person who's writing a comment about you that hasn't met you. Instant. Next. Okay. Number two, hating is free. Someone can be in their basement, upset with something. It's like what you were saying with your friends, sending you, like, things, making fun of stuff.
Starting point is 00:13:53 Like, it's easy. That's like low-hanging fruit to make fun of someone. I don't even understand how a person could do it. I've never, in my entire life, gone on to someone's page and wrote something negative. Like, in my entire life. Like, that means you went to someone's page. You watched it.
Starting point is 00:14:11 You clicked a second button to go to the comment section. You wrote out a thing, probably erased it, and then wrote it a few other times, and then you clicked it against. You had so many choices you had to make to write a shitty comment about someone. How does that reflect on you? Like, what's so bad in your life that you have to do that to someone else? You have to put someone down to make yourself feel good enough to, like, make it through the day? I don't understand that.
Starting point is 00:14:39 So don't listen to any of the comments. The only time is if, like, one of my friends was like, hey, I don't like this thing. Then I'm like, what? You know what I mean? We're not listening to the comments. That's number one. Number two, you're going to know when you have this passion for something.
Starting point is 00:14:59 You're not just going to be like, oh, I wonder if I have this passion. No, it's going to be like an itch that you have to scratch. And, you know, a lot of people, they get that itch and they go, and then they just don't do it because they're told their whole life. But you don't have to do that. Scratch that it. Try it. Try it. Try to something that makes you excited. Maybe you do it and you're like not that great at it. Like where I started from is not where I ended. Okay. I just got on the horse and started galloping. At first I thought I was going to be the biggest rapper in the entire world. I didn't land there, but I landed somewhere pretty cool. I'm making, I'm in the same realm. That's what I'm saying. So like let's say you want to be a professional basketball player, but you're five, six and you're a little chubby. Maybe. Maybe. be try to be the professional basketball player. When you don't make it, you land coach in a team or something.
Starting point is 00:15:48 Or you land like being a physical therapist. That's all I'm saying. Just start. Just start. It doesn't matter where you end up. Just start doing something. You got to start the train. Okay?
Starting point is 00:15:59 Because once the train's moving, you're going to go somewhere. You need to start the momentum. Just start with anything that excites you and just follow it. Like, I'm sure you did not end up exactly where you thought you were. You know I had the same dream. Really? You know, I thought was going to be the biggest rapper
Starting point is 00:16:16 in the world. Really? Yeah. That's the funniest thing about hearing that from you. I knew that about you, obviously, but yeah, I wasn't ever going to get close.
Starting point is 00:16:24 So many people, you do something, and then you pivot. But I feel like momentum is the thing you just need. You just got to keep the momentum going. If it's this, you try that. It doesn't work.
Starting point is 00:16:36 Move on to this. I feel like that is another big thing for starting to find that within you. And then I think a really important thing is in order to be successful, I call it the stool, okay? So you have this stool. Your life's up top, okay? This is your life. It's the top of the seat. And then you have, you know, three, four legs. What are the three most important things in your life? What would you say? I've read the books. I don't want to give the answer. Okay, so most people say career,
Starting point is 00:17:07 some form of career, making money, however, whatever it is. Most people say, their family or their loved ones or their wife or their husband, whatever it is. And then most people say something to do with their health. Those are like three pretty standard pillars of what's important. I agree. So you have those three things. You have your life on top, okay? If one of those three legs is like leaning more, your table's going to topple over.
Starting point is 00:17:37 Your life's going to topple over. So you have to make sure you're putting enough energy into all three. things because a lot of people what they do is they start focusing on the success. They start focusing on the journey. Then they make it to the top of the mountain and everything else is fucking gone. They don't have a family. Their health is in shambles because they've been working so hard. They've neglected it. They're like they have heart disease. They have this. They have that. They have anxiety. I think if you focus on building all of those simultaneously, you don't leave one out, then that's where the true success comes. And that's how you
Starting point is 00:18:12 draw from the inspiration. And for me, it's like, I always make sure, like, I'm making sure I'm putting a good meal in my body. I'm making sure, for me, like, the thing that keeps me saying is, like, walking. I'm walking, like, 20,000 steps a day. Really? If you live in California and you live in L.A., you've probably seen me walking down a street.
Starting point is 00:18:35 Like, it's just, I walk, I walk. And then, no matter what, I spend time with my family. I spend time with my wife. I spend time with Selena. Like it's like the thing is we both work. We're both chasing our dreams so hard. We're both always trying to, you know, one up ourselves. And the thing that's crazy is it's so cool to be in a relationship with someone who is so prolific and so successful.
Starting point is 00:19:01 Because I look at her and I'm like her biggest cheerleader. I got pompoms on. And at the same time, I'm like, shit, okay, I need to be doing more. And we're both like that. And it's cool. because we're fueling each other's fire. We're the wood for each other's fire. And we always make sure, like, every week, got to have a date night.
Starting point is 00:19:21 Every week, the end of the day, have to check in with each other, have those talks, be like, how is your day? And listen. We're actually listening to each other's lives. Maybe Selena's like, hey, I could really use two dates this week. Like, I'm, or I could say, hey, I'm super stressed. Like, can you, like, scratch my head tonight? And that's just as important as being in there, putting in the work, trying to get to where you are.
Starting point is 00:19:47 It's so important to water all your plants. It's so important. As important as grinding it out and not listening to haters is watering the plants. You know, I go with my mom to the farmer's market every single weekend. I cook your lunch after it because these are the things that fill you up. You've got to fill your cup up. How have you failed as a husband? And Selena was directing her first show.
Starting point is 00:20:15 And we didn't know when it was going to happen. And I was planning on trying to get there one of the days. And I couldn't get there because I was so booked up. I was giving her all the inspiration, talking to her, listening when she got home. But like, I couldn't get there. And I wish I could have been able to get there one of the days. That was one thing. And then here's where I think I've failed her that I'm working on.
Starting point is 00:20:42 I don't like to fly. And I always come and see her and do whatever she's doing. But it takes me so long to get there. And it's like such a process. And I'm really, really working on myself to try to be able to get there quicker. That's where I know I've failed in our relationship, where I'm actively trying my hardest to overcome that. And I haven't done it yet.
Starting point is 00:21:11 I've failed at that. But I'm getting closer every day. I got on a plane recently. She's the only reason I've been able. I haven't flown in eight years. Talk to us about that phobia. Why does it exist? Where did it come from?
Starting point is 00:21:26 I think it's control. And I had a bad flight and then had a few and then, you know, and I fly occasionally. But I haven't flown in eight years. and trying to get better for her and for this book, this book helped me fly. I said, how could I go on
Starting point is 00:21:42 and be selling everyone on a book on failures when I failed at something and I haven't done it? I haven't done it. So I woke up one morning and I said, I'm getting on a plane. I can't, even if it's one time, I have to inch my way closer
Starting point is 00:21:58 and I got on a plane and I was scared shitless. But I did it because in the back of my head I was thinking, I can't lie to these people, one, and two, I got to be a fucking better husband. I've got to be a better husband. It was like an hour and change flight. Yeah, so that's good. You tested the waters.
Starting point is 00:22:14 It wasn't like I'm going to take like a 10-hour flight. No, no, no, no. It was like, it was domestic. Yeah. It's like to Vegas or to like Arizona or something. I wanted to get off before I got on. And I just, I just told myself, I was like, I can't. I got to get a little bit further.
Starting point is 00:22:34 I got to get just a little bit closer. And I wasn't trying to, I wasn't trying to like conquer it all that day. I said, just get on this one flight. Just get on this one flight. And that's what I kept telling myself. And I got on. And I was scared, but I made it. I remember I called Celine after.
Starting point is 00:22:51 I was like, I did the flight. She's like, are you ready to fly tomorrow? And then I was like, not yet. But I'm on my way. There's so much to that in this whole idea of failure because it's like, You started small. You did a flight that was one hour away. You said, just take this one flight, just post that one weird video, take that one step, make that one song.
Starting point is 00:23:14 Like, just start with one. And then the idea that it's not that it suddenly took away all your fear and suddenly took away all your insecurity. It just got you one step closer. It got me closer. Yeah. It got me close. And you don't have to, you don't have to climb the mountain in one day. A lot of people get overwhelmed with all the tasks in front of them.
Starting point is 00:23:35 That's what I notice the most with people. They get overwhelmed with, okay, so I want to start a podcast. Well, if I start a podcast, I need to get the cameras. And then if I get the cameras, I need to get the microphones. And then I need to find guests. And then who are the guests going to be? I think just like focus on one part at a time. I never try to do too much at once.
Starting point is 00:23:57 I had to turn down so many projects as a songwriter and producer where like the four-year-old me would be like crying that I had to do this. But I knew if I spread myself too thin, I wouldn't be able to focus on what was important. And I like to be laser focused on like one thing at a time. Everyone wants to build the house in the day. You got to let's start with the foundation. Ooh, then like let's like put the gravel in. Oh, let's put, you know what I mean? I think it takes time.
Starting point is 00:24:28 And people want to be a success story overnight. And I think Instagram, Twitter, or X, whatever it's called, TikTok made people want to accelerate so much. And to me, you know, you see someone's, now you just click a button and you see someone's success. It's already done. And people get jealous. And they said, well, I want to be famous.
Starting point is 00:24:48 Like, when I was younger, nobody just said, I want to be famous. Like, that wasn't a thing. You wouldn't just say, like, oh, I want to be famous. People had a goal. I wanted to be the best soccer player in the world. I want to be the best basketball player in the world. I want to be the best rights activists in the world. I wanted to be this.
Starting point is 00:25:08 And I think people need to find a passion. You tell some amazing stories of some people who are now famous in the book. I wanted you to tell the Bruno Mars story because I thought that was incredible to read that he used to be an Elvis impersonator. And I was like, I didn't even know that. When he was a kid, he was an Elvis impersonator. I remember the first time I worked with Bruno. I brought him to the studio, and he wasn't known yet.
Starting point is 00:25:37 This was years before he was known. He gets in the studio, he writes his song, he is harmony, he's everything. It was so unbelievable to watch. And I remember being like, oh, my God, this guy's insane. This is the crazy part about Bruno. He was signed to a record deal, and he got dropped. Then he had to start again. He's writing songs for people doing anything he could.
Starting point is 00:25:59 And he wrote a bunch of songs that people started recording. He did a billionaire for Travis McCoy. He did nothing on you for B-O-B. He was the demo vocalist on the chorus. And they were trying to get all these big people to be the feature and take him off because he wasn't an artist yet. And he was so good that one of my friends who signed him, this guy named Aaron Beshuk, he was like,
Starting point is 00:26:29 we got to keep this guy on the records. Like, we have to put this guy on the song. And everyone was like, no, no, he's no name. No, it'll never sell. And they couldn't find anyone who could sing the demo as good as him. And then he gets on the records, nothing on you, becomes a number one song. I remember he, I was working with him right, right after that song first happened.
Starting point is 00:26:51 And he said, somebody noticed me in the airport. He goes, I'm going to be fucking huge. I remember you said. You know what? The funniest part was it was right when Mike Posner was really big with the song cooler than me. And I was showing him, we were in the studio and I was showing him clips of Mike Posner performing at like a sold-out college. I remember we were walking around and we like got food and he was like, man, one day I'm not even going to be able to walk through the streets like this. And he had that drive and he kept failing.
Starting point is 00:27:22 He failed so many times and nobody believed in him. and, you know, he's signed, he's dropped, he's trying to place his songs, he's getting kicked off the song, they're putting him back on because they got no other choice. And his sheer talent mixed with will and fight and drive made him who he is today. He works harder than any person I know. He will work on a song for three years straight, changing the production, new production. Yes, there is nobody in the world that works on their music as hard as he does. He's the hardest working man in show business. Wow, that's a big statement.
Starting point is 00:27:59 Anybody who's ever worked with him or who knows him would echo my sentiment from the top of a mountain. The reason he is where he is today is because of his work, his ethic, his amnesia to failure, and his sheer willingness to dust himself off and try again, over and over again. And he also happens to be the most talented singer in the world,
Starting point is 00:28:21 so that doesn't hurt either. Yeah, I've seen him perform live a few. He's unbelievable. He's so good. The reason why I asked you about how have you failed as a husband was because there's a story in the book that you tell. And the reason why I loved it so much is because I think when we watch people like you or you watch people like Bruno Mars or you watch people like Salino, whoever it may be, you think you have to try and be like them. And in the book, you have this great story where you say to Ed, you're like, Ed, tell me about what's happening in your life.
Starting point is 00:28:54 Like, don't try and write about someone else's life or something that feels right. Most of us fail because we're trying to be good at being someone else rather than starting as just being the bad version of ourself. If you start as the bad version of yourself, you'll become a phenomenal version of yourself. But if you start as a bad version of someone else,
Starting point is 00:29:13 you're not going anywhere. My friend said something that always stuck with me. He said, be yourself because everyone else is taken. And I love that. Just be original, be you. It's okay. Look at me. Like, I am like the antithesis of, like, what I became and what I'm supposed to be.
Starting point is 00:29:35 And I always am just true to myself. And I was with Ed Sheeran and we had just finished a show in Toronto. And we went to this, like, Drake, it was when Drake in Future put out that album together. We went to like the after party and it was like so cool. We're like having the time of our lives. We leave. We get on the bus. And the way it works is when you're on tour and you're going back to America,
Starting point is 00:30:06 what they do is they wake you back up at the border patrol. We said, I don't want to have to get woken up and then go to sleep again. Let's write a song. Okay. And this is all on film. You can see this. This was documented in a documentary. We start writing a song.
Starting point is 00:30:21 and Ed's writing it about, like, being in love with, like, an older woman that's, like, his next door neighbor, and it was like, he was, like, kind of copying the graduate, the movie. I was like, Ed, I don't want to write about this. What's going on in your life? What's going on right now? He was like, I don't want to write a song about that person because then I'm, like, giving them the satisfaction that I know they don't deserve. And it was about an ex.
Starting point is 00:30:51 I said, well, why don't we write a song about you not wanting to write a song about it? And he looked at me like I was crazy. And the first thing he said was, I don't want to write a song because I don't want anyone to think that I care because I don't. That became one of the most important lyrics in Love Yourself, which became a Justin Bieber song. In that moment, him just letting go of everything and not worrying about it and just like speaking from his heart and being his true. true self is what inspired that song. That's why so many people connect to that song because it's that true feeling that people have. I think that's why people connect to music in general, because if you're having an experience, somebody else is having that same experience somewhere.
Starting point is 00:31:40 And I think it just goes back to how you should always just be yourself. Don't try to be somebody else you're not because it's not going to be you. So you're, You can't keep it up forever. You can't keep up a facade forever. So just be yourself. Be yourself and people can take you as you are. And if you fail, you fail. If you succeed, you succeed and you keep moving.
Starting point is 00:32:04 The reason why I love that, and I'm so glad you shared it. And I just want everyone to know, when you get this book, this book is filled with story after story, page after page. Like the amount of awesome stories you have is unbelievable. Like when I was reading the book, I was like, oh my God, there was this song and this and this person. Like it's unbelievable. But the reason why I asked you that is because there's so much failure in it.
Starting point is 00:32:25 So first of all, Ed's gone through a breakup, which is a sort of failure. Yep. Then he's trying to write a song that isn't really him, which is a sort of failure. And then you say to him, well, write from your own experience. And then all of a sudden it hits. And I go, that's what we're all getting wrong. Like, we're scared to put out that video on Instagram or TikTok or we're scared to write the book that really is what we care about. or we're scared to start a company based on what we actually need,
Starting point is 00:32:53 when that's the thing people are going to resonate with. Yeah. People just want to fit in. Your failure. Yeah. You know what's crazy? Also, the chorus to that song used to be, you should go and fuck yourself, okay? And I said to him, I don't want it to be fuck yourself,
Starting point is 00:33:11 because in 60 years, are people going to want to be singing that? Like, does that sound like a classic to you? I said, if we do something else, let's give people the same message, but be a little bit more thoughtful. And I'm all for using fuck. And I'm all for using profanities. But when it makes sense, I didn't think we needed in that moment because I thought we could get the same sentiment in a more clever way. So then we failed again. Then it took us sending it to Justin and then having him record it.
Starting point is 00:33:48 and then it saw the light of day, and then it was the number one song. And there were so many times where that idea could have stopped, okay? Failure, embarrassment, all of those things could have stopped this idea from happening. But we kept pushing through, and we kept the freight train going,
Starting point is 00:34:06 and we kept that undeniable belief in ourselves. That's what people need in themselves. You need to believe, just believe that it's all going to happen. It's all going to work out some, Somehow, I always talk to my friend about this where we'll be like in a world where it's never, there's no finish line in sight. We have no idea how we're going to get there. But I always say, I trust that it's all going to work out because it usually does.
Starting point is 00:34:35 It's either going to work out in the sense that you'll get to that finish line and it'll be exactly how you want and it'll be well received and people will love it and you'll love it or you'll get to that finish line. You'll do it and you'll say, shit, this didn't work out how we wanted it to. Let's go back and look at where we made our mistakes and not make the same ones the next time. Still a success to me. Yeah, you just reminded me of two things. One thing I say is you'll get to where you want in life, just not in the way you imagined it. Exactly. Because I've always got to where I want in life, just not the path or the road that I thought my life was going to take.
Starting point is 00:35:06 One of my favorite quotes from John Lennon is he said, everything will work out in the end. And if it hasn't worked out, it's not the end. And I love that because it just makes you realize that you're going to find another way, another door, another pivot. And why I brought this story up is because even for you, when you first started making music, people compared you and said your work sounded like Timberland and Farrell. Yeah, yeah, yeah. So it's not even you telling Ed to sound like himself.
Starting point is 00:35:33 People were telling you, what did you do when you heard that? I mean, first of all, it's a phenomenal compliment because we grew up on me and you're the same age. Like, Farrell and Timberlin were like... I'm from Virginia. Yeah, unbelievable. Those guys were and are some of my favorite producers in the world. And I was copying them. I wasn't being myself.
Starting point is 00:35:49 I wasn't being true to myself. I was trying to fit in, and I was trying to make something that would work musically and that everyone would latch onto. And I remember I played that for an A&R who's now my manager and has been my manager the whole time. Talking about Andrew? Andrew.
Starting point is 00:36:08 Andrew, shut up. I played it for him, and he said, if I wanted a Timberlin or Farrell production, I would just go to them. I want to know what a Benny production sounds like. And then I remember I went back to the drawing board and I said, what does a Benny production sound like? And I started making stuff and it was really weird.
Starting point is 00:36:28 It was really quirky. And at the beginning, nobody understood it. They didn't get it. I didn't get those like short-term placements. But I created something that down the road, after many, many failures and bumping my head against the wall, something clicked. And I became my own person.
Starting point is 00:36:46 I became something unique. And people are always looking for something different and unique. The easy they can slot in something like that's going to work in the moment. But that's like low hanging fruit. You don't want to be low hanging fruit. You want to be that diamond in the rough. You want to be that needle in the haystack. And to achieve that, you have to put yourself out there in ways that might, you know,
Starting point is 00:37:11 show your bum for a little bit, you know? And it might be a little embarrassing. and it might not get the results or the response that you want right away. But if you're doing something that's special and you're not just following, then that's where you can get those explosive returns that you want. Have you ever embarrassed yourself really badly in front of a big manager, decision maker, artist? Can you tell us an example?
Starting point is 00:37:38 You know, the first time I worked with Siza, I could have gone in there and I could have played... her beats that like some other guy could make way better than me and tried to just get one on her project. But when I went in there, I wanted to hear her do a ballad because I knew, and I went with guitar, because I knew, I hear her influences and I hear things that she hadn't totally done yet, but that she had done a little bit. Like, you know, she had made, you know, supermodel. She had done records that sounded like that a little, but I wanted to make something that I knew she was not only capable of, but could do better than other people that do in that other genre. I mean,
Starting point is 00:38:22 Siza is a true, true leader. She is not afraid to fail. She will do stuff that's what she wants to do. If everyone's going left, she's going right. And that's what a great artist does. So I've played things for people that would embarrass the hell out of me. You know, and sometimes people are like, no, next. To Selena, I say what's on my mind. Whether it's not the cool macho thing to do, I say, like, I miss you. Like, I really could use some extra cuddles or hugs right now. And maybe that doesn't make me sound like the coolest guy in the world.
Starting point is 00:39:01 And sometimes, oh, babe, I'm feeling, you know, really vulnerable right now. And I could use your, like, motivation and your, She's so good at talking to me. And I don't have to be the strongest guy in the room with the Superman cape on. I could take that cape off and use it as a tissue if I need to every now and again. Okay, so maybe that would leave me embarrassing room. I could be in a business meeting with, like, guys talking about, like, investments. And I might say, hey, I don't know what that means.
Starting point is 00:39:32 Can you guys explain that to me? I don't need to know everything in every moment. I don't need to be a know-it-all. I might say, what are we talking about here? Sorry, I'm just not well-versed in this. And it might make me seem to be like, you don't know what a blah, blah, blah, tax return is? And I honestly, no, I have no idea what it is.
Starting point is 00:39:48 And I might make a little joke about it too. And I'm not afraid to do that. And I'm not afraid because what? I'm just going to pretend I know what everyone's talking about. It's okay to not be fully educated on something. Yeah. It's okay. It's okay to ask questions.
Starting point is 00:40:03 What does Selena say to you when you say, I'm not feeling motivated or I'm feeling vulnerable. She'll either say something super inspirational, so say me too. Yeah, and I'll just sit there, watch a movie or something. She's like a silver linings girl. She always guides me to the silver lining. And I'm very optimistic, but in certain times maybe you're not. And she always puts everything to perspective in a great way.
Starting point is 00:40:30 And you need a partner that can do that for you. sometimes I think people who are successful are trying to be successful they don't revel in their own wins like they try to act like it's like oh like your song went number one it's like oh okay cool it's like no that's really fucking cool don't be too cool to like revel in your wins yeah you just won a championship that's awesome go celebrate tell your friends you know some people are so focused and I've been guilty of it when I was younger of just like focusing on the next thing and the next thing, you're going to have a time in your life where you're not on top.
Starting point is 00:41:06 And you'll be like, whoa, why didn't I take the time to really savor that moment? Yeah, you were talking about the stool earlier and I was thinking that that makes so much sense when you're in a good place in your life. But early in your career, you were working on the Britney Spears circus album and you wanted to step away and you were told that you'd lose your credit
Starting point is 00:41:29 if you did that. Talk to me about, how balance was not possible at that time. I was in a situation where I was making an album. And I was working with some people, and I had a long-distance relationship with a girlfriend. And she was going to be in New York for a very short period of time. And that was like the only time she was going to be there,
Starting point is 00:41:50 and then she was going to go back home to where she lived in Europe. And I had to stay and work on this thing, this Britney Spears album. I remember telling everyone, I said, guys, I gotta go, I gotta go see my partner. And they said, okay, you can go, but if you go, we're gonna take your name off the song. And I said, because I'm gonna go for two days, I'll be right back.
Starting point is 00:42:20 I'll be right back. I'm gonna miss one day of work. And then the other day is a weekend. I'll be right back. They said no. And I remember standing up for myself in that moment. And I wasn't afraid. I was.
Starting point is 00:42:35 But I was pretending I wasn't afraid. And I said, fuck you guys. Like, I'm going to do this thing. If you want to take it away, you can take it away. I know I'll be able to, like, keep making great music in my life. Like, if you take it away, that's on you guys. Because me leaving for 36 hours to see someone I haven't seen in like three months and I'm probably not going to see for another three months.
Starting point is 00:42:59 I'm willing to take that risk. because I needed to fill that part of my life up. What am I going to do? Stay there and be miserable. And I was like, take it away. And I know my worth. I know that I can create something great, truly spectacular. So take it away if you want.
Starting point is 00:43:17 And I remember I did it. And setting that boundary, I came back. It was fine. When I came back, nothing happened. Still got that, got to do both things. Setting boundaries in your, career and what goals you're doing and setting boundaries sometimes also for yourself. Like I set a boundary for myself where I say every night I'm going to make sure I eat dinner
Starting point is 00:43:44 and have like a meal with, you know, my wife, with friends, with myself, with whoever it is. Like really take the time to have a dinner and not just be like scarfing something down like in the thing like because that's important to me. And there's certain things like I made a boundary. where I was like, I'm not going to work on weekends anymore, unless it's like a deadline that I have to do. I mean, but that's huge confidence at that point in your career. Like, that's a big album, it's a big artist.
Starting point is 00:44:12 But I knew no matter what happened, I'd be okay. That's insane, though. That's pretty impressive. But I never did anything for money. I was never about, so what's the worst thing that could happen? Okay, so I lose that opportunity. but I do what I thought was the right thing to do. And sometimes you can't please every single person
Starting point is 00:44:35 and you have to be okay with whatever the outcome is. Ultimately, I was okay. Obviously, I was scared shitless. You know, when I did that, I really needed that song. I needed those songs. Those were like some of my first really big songs and I needed that to happen. But, you know, I laid it all out on the table
Starting point is 00:44:53 and I made that decision. And sometimes making those scary, scary decisions work out for you. And it's like, I did it, I did it. This episode is brought to you by Ultra. Making space for ourselves matters, having time and room to try new things. Our feet benefit from more space too.
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Starting point is 00:45:39 Stay out there. That's what I love about your story in this book though, is that you've made scary decisions on one end on Britney Spears Circus, huge artist, huge album. And then you make scary decisions because you want to make issues with Julia Michaels, even though so many other people want this song. and you choose to back an artist that's not really known at the time. Talk to me about that risk-taking
Starting point is 00:46:02 because I think one thing is like I'm going to lose a Britney Spears credit and an album, that's huge risk. But then the other risk is I've got a song that actually all the big artists want and I'm going to trust a newer artist. Julia Michaels. At this point, starting to become a really big songwriter.
Starting point is 00:46:19 Okay, our song just went number one. Sorry by Justin Bieber just went number one on Billboard. I remember we like got her a cake and champagne, and she was really sad. I asked her why she was sad, and she was going through a really rough time, and she had just broken up with her boyfriend. I said, you know, let's write a song.
Starting point is 00:46:39 We go in, we write a song with Justin Tranter and Stargate, and it just falls out of her. It's magic, okay? It falls out of her. Issues happens so quickly. She was not an artist. She was just a songwriter, and I didn't know this,
Starting point is 00:46:54 but she was toying around with the idea of, becoming an artist. And I remember the song was cut by so many people. So many people wanted this song. And she called me and she said, I just signed a record deal. And I want this song to be the first song I put out. It's the first song I've written where I think it really is me. It's me. And I feel weird giving it to someone else. And there was a lot of pressure from a lot of other people who wanted to give the song to other huge artists that wanted established artists at the time. Like big, big artists that had number one records. I remember she said, please, she said, go fight for me for the songs.
Starting point is 00:47:34 You know, she was only one part of the song. And I remember I really went to bat for her because I said, A, she's never done that before. She's never come to me like that. B, she's really passionate about this. And who am I to tell? Like, these words just fell from her lips. Like it was something she was really going through and see, I felt the fire. I felt a fire.
Starting point is 00:47:58 When someone has that fire behind them, I'm ready to go on the ride. I'm ready to roll the dice. I'm a risk taker. I'm always been a risk taker. I'm always going to bet on what I think is good, regardless of if it's a big artist, small artist. And it took a long time. That took a lot of convincing. But everyone agreed, we give her the song.
Starting point is 00:48:20 The song comes out. song is a fucking huge hit, launches her career. She has such a perspective, and that song had such a perspective. And I remember when she got nominated for a song of the year at the Grammys, I was just like, wow. In that moment, it didn't click for me. I was like, wow, this song could have been anyone else's in who, I don't even know if it would have become what it became,
Starting point is 00:48:43 because it felt so real coming from her. And yeah, of course, I could have taken that low-hanging fruit and had the song come out with like some established artists. But there's nothing like breaking a new artist. She was a brand new artist, like plucked out of obscurity. This was the first song she ever released. And then it becomes a number one hit on radio and it's getting nominated for Grammys. Like, we did it.
Starting point is 00:49:09 We took that risk. And it was scary to take that risk. There were people telling me like, are you crazy? Give it to this person. But we did it. And we went with our gut and we trusted our instincts. and we did what we thought was right for the song and didn't take that like cheap thrill.
Starting point is 00:49:25 Those are my favorite types of stories to hear that, like, the risk that was taken, the personal sense of the song, is it true that you don't have a Grammy? I think I might not have one. I don't think so. I don't think I technically have a Grammy. Does that feel like a failure? Someone else isn't going to justify
Starting point is 00:49:44 what's failure or success to me. Sometimes you get in the room with someone. I have plenty of people that I've gotten in the room with them. We've made songs and nothing ever came out. But we became great friends and now I'm friends with that person. We have memories. That's not a failure to me, you know? Sometimes a song fails, you learn something from that song and you put it in your next song.
Starting point is 00:50:17 You know, that's not a failure to me. I guess it would be cool to get one, but I don't like, I'm not really like staying up late at night being like, oh my God, I got to get one. You know, I mean, yeah, I'm sure I've been nominated like a lot of times. I don't think about that type of stuff. I think about like, do I love this? Do my friends love it?
Starting point is 00:50:40 Like, my friends liking something is way more important to me. What was something that you thought was your video? failure that turned out to be a biggest win. When we made diamonds with Sia, I remember Stargate was sending it to Rihanna,
Starting point is 00:50:59 and I was like, really? Like, I don't know about this song. I guess I trust you guys. I was trusting my collaborators. They sent it in, and then a guy named Tata that works with Jasey made one change that made it like really good. And then they worked on it, and I was
Starting point is 00:51:15 like, oh, it's good. And then I remember we got the demo back after Rihanna sang it. And I was like, oh my God, this is so good. How did I not see this? And then it was like a huge number one. And that goes to like not always thinking you have all the answers. I don't have all the answers. And I trusted the people around me. And I listened and I took advice and I took criticism. And I could have easily like tried to shut the thing completely down. But I listened to the people around me. How do you know when to listen to the people around you and when to ignore them? In the studio, a long time ago. We were writing a song, me, a bunch of big songwriters. We got stuck on the last line of a chorus. My friend was in not a songwriter, nothing, was in the other room and said,
Starting point is 00:52:10 Hey, what about this? And we said, oh, that's not bad. and we put it in the song and this person has no songwriting credits at all. What was it? And then Jim Class Heroes asked back home and he just said,
Starting point is 00:52:27 what about get your ass back home? And we couldn't think of the line. And he's never written another song after that. And that's his only songwriting credit. And he like, yeah, and like made a ton of money of it. And he's just like our friend. And that's like, that's why no idea is better.
Starting point is 00:52:44 than the other person's idea. Someone can have a stroke of genius at any moment. Penny, in the book you talk about how at one point in your life, you were successful in your career, but you were physically and mentally failing. Oh, yeah. Talk to me about the darkest day, the hardest day that you've lived.
Starting point is 00:53:04 I was probably like 20, and maybe I was 21. You know, I wasn't prepared. Everything came at me so fast. I had no stool going on, no work-life balance. Like, it was all work. I was just so into working all the time, and I was surrounded by people who did the same thing,
Starting point is 00:53:24 staying up for days and days on end. And it got to me. It all got to me. I remember I went home to visit my mom. I was, like, in bed, and I was, like, crying, and I was like, I just don't think I can do this anymore. And I was, like, anything. like life like anything.
Starting point is 00:53:45 I wasn't able to handle it. And I was doing so well career-wise. So nobody knew. And the way that music happens is sometimes like your songs come out like way after you make them. So to everyone else, I was like pumping songs out. But I was like in bed for like six months. Couldn't get out of my own way.
Starting point is 00:54:07 Had a goreophobia. I was like scared to do anything. My like ticks were through the roof. My anxiety was through the roof. I used to walk around with my hand held like this because I thought if I like took it away, like my neck would like dislocate and it would fall off my head. I started seeing a therapist and started doing cognitive behavioral therapy. And I started getting my life in order and I started setting boundaries for myself where I like
Starting point is 00:54:34 wouldn't work past a certain time. To the outside world, it looked like I had everything. But to the inside world, I was like crumbling. I think that happens a lot. I think people look at other people because on Instagram, like, everyone's posting. They're like, they're like having the best time. They're on vacation.
Starting point is 00:54:52 They're doing this. They're doing that. They're like, ha, ha, ha. But some people are fucking hurting. In the beginning, I was hiding it from everyone. And I thought I had to be this, like, macho, like, carry the world on my back. But, like, you don't have to do that. I learned it the hard way.
Starting point is 00:55:09 But I vowed from that moment that I would never, never, ever put myself in a situation where I don't put, like, my health, my mental health first. When was the last time you cried out of pain, loss, grief, stress? I was stressed. I was, like, working a lot. I was, like, on a few deadlines. Like, usually I space everything out enough. But the way it all landed, occasionally, maybe once or twice a year, it lands all at the same time. I remember sitting there and I was just in the shower like real, real dramatic cry on the shot. Like your heads against the wall, you're like doing the thing.
Starting point is 00:55:52 So I'm somehow crying in the shower feels so good. It's like, it's like a movie. It's like, and I was like, and I was like doing like the uncontrollable cry. I remember I got out and I told Selena and I said, how am I going to do all this stuff? And, you know, business is so crazy because someone will tell you it's like, hurry up, hurry up, hurry up, hurry up, hurry up, we need to do this. And then like, you do it and then everything stands still. It doesn't get put out till like way later.
Starting point is 00:56:25 It's like this rush to just wait. And I don't know if it's like that in your world, but it is in my world. We're like rushing, rushing. So sometimes you got to be like, you know what, hold the fuck on. Yeah, I'm like that too. And I got to see what's really going on. And I take a step back and I learn this in therapy. Sometimes you literally have to take your chair out, stand up, and I actually walk away.
Starting point is 00:56:51 I walk away from the situation. I literally will be sitting there writing everything down and I say, you have time. You have time. Pull yourself together. Figure out which things are the most important. Time management, I think is so important in success. and understanding what things take priority, what things can wait a second,
Starting point is 00:57:12 and being able to read the room and read a situation and get your affairs in order, I think is like one of the most important things in becoming successful. I think it's so important because you can get, even me, I've been doing it for 20-something years. I got overwhelmed in that moment, and it took over me, and I couldn't do anything.
Starting point is 00:57:33 It made me completely unproductive. I wasn't thinking about anything. And all it took was me stepping away from the situation, gathering my composure, realizing, okay, maybe this isn't as important right now. Maybe this thing, you're going to slip. You can't please everyone. You don't have to go to six dinners with your friends. You don't have to do that. You don't have to be superhero to everyone.
Starting point is 00:57:56 You can protect yourself in that moment. You can protect your sanity. You can protect your workflow. And it just took some rejiggering. and then I, like, figured it out. If I hadn't failed in so many situations, I hadn't failed when I was 20 years old and got, had to go to therapy
Starting point is 00:58:12 to learn that toolbox that I have in cognitive behavioral therapy where it's okay to let some people down. It's okay to step back. It's okay to say no. Saying no is so important. I used to think I had to please every fucking person on planet Earth.
Starting point is 00:58:25 But really what you're doing is you're saying yes to something and then you're like dragging your feet on it, maybe not doing it in the long run, and then you're just saying no to them way, later and then making them more upset. Sometimes it's more powerful in that moment to say, you know what?
Starting point is 00:58:39 Honestly, I have too much shit on my plate right now. And saying yes to you right now, I might do it half ass. I might never do it in the first place and just drag it out forever. It's going to do a disservice to your work, my work, our friendship. And then no is actually the nice thing to say in that moment. The power of no is so important. And you have to be confident in yourself to say no.
Starting point is 00:59:03 I can agree with you more. I think that's a big part of learning in life is getting to be able to say no to stuff. It's like it's so easy to just keep saying yes to people, opportunities. Benny, it's been amazing to talk to you as always. I love having you on the show. You're a great friend. You're incredible to talk to. You're unbelievable of what you do.
Starting point is 00:59:21 Your amazing storyteller. This book is full of amazing stories and advice that I can't wait for people to read and listen to. And I think people are going to have fun listening to this book because as I was reading it. I was like, oh, this is in Benny's voice. This is going to be a lot of fun. book. Yeah, I'm excited for that. I will tell you this. I didn't need to write this book. Like, it wasn't a thing I had to do. Like, I wasn't doing this. This isn't like a money plate. I wrote this book because I wish I had a handbook when I was trying to make it on the do's and
Starting point is 00:59:53 don'ts. And I wish I had that little, like, voice over my shoulder because this is real shit. It's not from a guy who, like, wrote a textbook. Like, I actually did it. I failed. I feel. I I've succeeded. I've succeeded in so many ways that I never thought could be possible. I've really come out the other side and I've seen both sides of it. I've been at the lowest of lows and I've been at the highest of highs. And I took every piece of information I had in my journey along the way from myself and all my friends and I put it into a book. And I did it because people always come to me and ask me for advice. So now I can say, just get the book. And you know what I mean? I mean, and if you see me in the street and you read the book and you still have questions, I'll answer them. I love that. That's your energy. Benny, we end every episode with the final five. Okay. These questions have to be answered in one sentence.
Starting point is 01:00:45 Okay. You've done this before, so I changed the questions. So the first question is, what is your favorite memory with Selena? I'm, like, very allergic to bees, and I got a bee sting, and I had to take, like, a very high level of Ben and Drew. and I couldn't keep my eyes open. And I was exhausted. I was like falling asleep for like 12 hours. I remember just like laying in bed with Selena.
Starting point is 01:01:16 And after I had like woken up and I like starting to feel good, we spent like a full 24 hours in bed, just talking, laughing, sleeping, cuddling, and just being, just existing. and there's no outside world, no anything. And I remember looking at her, I said, I could do this for the rest of my, like, as long as someone was like sneaking food under the door
Starting point is 01:01:44 and like our family came by every few, you know, weeks to say hi, I could stay in this room with you and feel peak happiness. And I don't need to do anything else or see any other person for the rest of my life. And she said she felt the same. I think it was the best day of my life, maybe, besides our wedding. And it was so simple. There was nothing there.
Starting point is 01:02:08 We just sat there. That's beautiful. Thank you for sharing that. Second question that I want to ask you is, tell us the story about the dirty feet on Friends Keep Secrets and the lack of showers. Explain yourself. I'm trying to save you here, Benny. It was a Dave's floors happened to be dirty.
Starting point is 01:02:27 I'm going to take, I have no idea. Let's see. We're going to see if you feel. They're still dirty. Are they dirty? No, they're clean. Yeah, I can verify. They're very clean.
Starting point is 01:02:37 But again, it happened in that moment. I don't care. I don't care. I don't care. I care zero percent. They're usually clean. I guess they were dirty that time. Occasionally they're dirty.
Starting point is 01:02:47 I like to walk outside with no shoes on. Yeah. That's why I got stung by a bee on my foot. Oh, is that? Oh, you got, oh, God. Oh, my God. All right. Question number three.
Starting point is 01:02:57 What did it feel like to become the Internet's boyfriend the last time you were? were here with Selena and the comment section was like, I want a Benny. It's funny. I didn't even see it. My mom was the first, because I don't really, I don't really like, I'm definitely not looking at stuff of myself online. And then, you know, people started sending it to me. I thought it was sweet. It made me feel good. I'm sure there's equally terrible, disgusting things about me online as well. But I, I, I don't know. I try to treat my partner.
Starting point is 01:03:36 I try to treat all my friends. I try to treat everyone I come in contact with love and grace. And I try not to judge people. And like, of course, we're human and we do stupid things. And we say stupid things all the time. But I just try not to be a hater. Like, there's so much hate and so many people being, like, cruel in the world and talking.
Starting point is 01:03:57 And it's so easy to talk poorly about someone. and it's just as easy to, like, say something nice to someone. I wish the world was just a little bit nice. Just, like, try to say something nice to someone. If you see someone in the street, especially if you see someone who looks like they need it or your friend or yourself, look in the mirror. Like, try to be nice to yourself and everyone else around you.
Starting point is 01:04:19 I think what it actually did was that interview was so viral, whether it was TikTok, Instagram, YouTube. it was so powerful because I think everyone got to understand what masculinity can look like and what love can look like and that it wasn't this weakness and that it wasn't this lack of power in a relationship to actually care about what your partner thinks wants and feels.
Starting point is 01:04:49 I feel like maybe it was a little bit of a breath of fresh air to like these like macho like, that like nice guys finish laugh. thing like a dickhead wrote that like an asshole wrote that like nice guys finish like first I'm finishing okay I'm and I try to be nice to everyone you're a nice guy and you got Selena Gomez yeah you don't have to be like a butthole like just be a nice guy don't be a yeah you have that chapter in the book yeah yeah yeah exactly exactly question number four what's a failure that you worry about for the future I don't want to fail in a big way for the people
Starting point is 01:05:28 closest to me. My wife, my family, when I have kids, and of course I'll have micro failures, but I don't want to have like massive failures. I want to be a good parent. I think like being on your death, but I'm being like, damn, I didn't do everything I should have done. You know, they always say the same thing. My mom worked in an assisted living home and she said, every person says the same exact thing. They wish they spent more time, less time working and more time with their friends and family. I just try to do that as much as I can now. And fifth and final question, because I know your friends are so important to you, what makes a good friend? Someone who tells the truth to you, someone who can make you laugh, someone who can make you cry, and someone who can inspire you to be
Starting point is 01:06:24 better. And maybe someone who can cook a good meal. described yourself. No, no, no, no, no. All Benny ever does when he comes over, he goes, Jay, what have you eaten for dinner today? Yeah, you know, you had yesterday or earlier today. I told you, I told you about her. Yeah, pistachio-crested tofu.
Starting point is 01:06:40 I had vegan ricotta with carrots. I had a pea-mint soup last night. Last night I had a really good dinner. Was that all last night? That was all last night, yeah, because I was a friend over for dinner, so I'd, you know. So you brought out all the bells and whistles. Yeah, I brought out all the, you know, yeah.
Starting point is 01:06:56 Oh, man. I want to eat that meal. Yeah, yeah, it was good. I wish you had leftovers. It was really good. I'll check, actually, if you want some. Yeah, I'll check. See, guys, we're really friends outside of this.
Starting point is 01:07:07 I'm going to go raid his fridge and eat some pistachio. You've been here a few times. I have. I have. You've always been good in that. I'm going to go check. We might. You're a good friend.
Starting point is 01:07:15 I'll go and check. The book's called F failure. Benny, I'm so proud of you. Oh, yeah, sorry. Go on you. Don't say it. Don't say it. The book is called.
Starting point is 01:07:23 Fuck. Failure. Yeah. Go grab your copy. Benny, thank you, man. Enjoy the honeymoon. Thank you.

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