On Purpose with Jay Shetty - Jaspreet Singh: Why Most People Stay Broke (Follow THIS 7-Step System to FINALLY Stop Living Paycheck-to-Paycheck!)

Episode Date: January 19, 2026

Money doesn’t define you, it reveals what you value, what you understand, and whether your choices are leading to freedom or confinement.   Jay sits down once again with entrepreneur and financial educator Jaspreet Singh for a comprehensive conversation about money, mindset, and the systems that quietly shape our financial realities. Jay opens up about how success, comparison, and social pressure distort our relationship with wealth, while Jaspreet challenges the idea that financial struggle is purely personal failure. Together, they unpack why so many people work hard yet feel stuck, caught in a cycle they were never taught how to escape, and why the first step to financial freedom isn’t earning more, but really understanding the rules of money.   Jay and Jaspreet lay out a clear, practical framework for building financial stability, from redefining money as a tool rather than a measure of self-worth, to understanding debt, investing, and the habits that keep people broke. Jaspreet breaks down complex ideas into simple, actionable steps, emphasizing the importance of having emergency savings, intentional spending, and long-term ownership over short-term appearances.   Together, they explore how artificial intelligence is accelerating inequality between those who understand it and those who ignore it, and why learning to use AI is becoming essential across every industry. Rather than chasing fast money or quick wins, they encourage listeners to focus on education, adaptability, and patience, building systems that serve their values, protect their families, and create lasting impact.   In this interview, you'll learn: How to Break the Paycheck-to-Paycheck Cycle How to Treat Money as a Tool, Not Your Identity How to Build a $2,000 Safety Net Fast How to Separate Spending, Saving, and Investing How to Use AI to Get Ahead at Work and in Business How to Build Wealth Without Chasing Fast Money   If money has ever felt overwhelming, confusing, or out of reach, this is your reminder that nothing is “wrong” with you, you were simply never taught the rules. Small decisions, repeated consistently, have the power to change not just your finances, but the way you see your future. Want smarter money insights without the noise? Sign up for Jaspreet’s free Market Briefs newsletter and get bonus access to his investing masterclass here: https://briefs.finance/c2ebdb   With Love and Gratitude, Jay Shetty   Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here.    Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast    What We Discuss: 00:00 Intro 01:25 Are You Stuck Living Paycheck to Paycheck? 07:26 The Illusion of Looking Rich While Being in Debt 18:37 What is the First Thing You Should Cut to Start Saving Money? 27:13 The Fastest, Most Realistic Way to Make More Money 32:47 How to Become Revenue-Generating at Work or in Business 34:31 Start by Solving a Problem You Already Understand 39:03 How to Start Investing (Even With Little Money) 45:13 Begin With the Easiest Investing Option Available 46:43 How the Stock Market Really Works 51:17 Why Quick Money Never Lasts 53:59 Where the Real Financial Opportunities in AI Are 01:01:48 What Market Briefs Is and Why It Matters 01:03:46 How to Prepare for an AI-Driven Economy 01:09:52 The Best Places to Learn About AI Right Now 01:12:20 Why Financial Education Matters More in the AI Age 01:14:02 Spend More on Investments That Increase Your Freedom   Episode Resources: Website | https://theminoritymindset.com/  Instagram | https://www.instagram.com/minoritymindset  YouTube | https://www.youtube.com/minoritymindset  TikTok | https://www.tiktok.com/@minoritymindset   X | https://x.com/MinorityM1ndset  LinkedIn | https://www.linkedin.com/company/minoritymindset  Facebook |  https://www.facebook.com/MinorityMindset/See omnystudio.com/listener for privacy information.

This is an I-Heart podcast, guaranteed human. Between 55% and 78% of Americans have no money after I just pay my basic necessities. Our system is so rigged for the rich and the financially savvy, but we're never taught to be financially savvy. Hey everyone, welcome back to On Purpose, the place you come to become happier, healthier, and more healed, to have a better relationship with yourself, with your partner, with your money. And today's guest is one of your absolute favorites. He came on the show three years ago, over two million views, millions and millions of impressions across Instagram and TikTok as well.

We had to bring him back. I'm talking about the one and only minority mindset, Jaspreet Singh. Justpreet, it is so great to have you back. Last interview went ballistic, the comments, the feedback. We had to have you back in the chair. And I'm so grateful to be here with you. Well, thank you, Jay. Thank you to everybody for listening, watching.

It means the world to me. And man, it's great to see you after so long. Yes, I can't believe it's been so long. I was telling my team, it's like, I can't believe it took us this long to get him back, you know. And I can't believe you've never been to Detroit. I know, that I need to figure out. Yeah, I was saying to just brief, for those of you who are listening or watching,

I was saying to him that M&M, I've always been a massive Eminem fan. And so I heard about Detroit so much growing up. And Big Swan's a dear friend. He's been on the show like three or four times. So I can't believe I haven't been to Detroit yet. Yeah, and our office isn't down. on Detroit for those people that don't know. There we go.

There we go. And did you grow up in Detroit? I did Metro Detroit. Okay. Amazing. So that makes sense then. Yeah. Yeah.

People close to home. But just wait, let's dive in. The reason why I love sitting down with you is because I feel the advice is so practical, it's so tactical and it's extremely honest. And the first question I have for you is something that I've really been experiencing when talking to people. When I just went on tour, I was in 15 cities across North America. I don't know why we didn't come to Detroit, but 15 cities across North America and Canada.

and whenever I do that, we were taking on purpose on tour, I sat down with people and listened to people's questions. And something that I was really noticing was this. If someone's living paycheck to paycheck, what's the very first step they can take to break that cycle? Yeah, one of the most unfortunate things about money is we use money every single day. It costs money to eat. It costs me to feed other people.

We go to work to earn money. yet most of us are never taught a thing about money. And so what happens to so many people is we go to school to get a good job, and now we go and get an income, and then we go and spend money. And that recipe is a disaster. Just statistically, the majority of Americans are living paycheck to paycheck. And by majority, it depends on which study you read. It's somewhere between 55% and some people say as high as 78%.

percent of Americans have no money left over for a gift, a vacation, let alone an investment after I just pay my basic necessities. And now the problem and question that everyone has is why and how do I get out? And in order to get out, because that's your question, you have to understand the why because the reality, and this is going to sound harsh, but I learned this the hard way. our system is so rigged for the rich and the financially savvy. But we're never taught to be financially savvy. What do I mean? When you understand money, it's much easier for you to get that money and grow that money.

When you don't understand it, you're the one that's making everybody else rich. So in this system where you are working to make money and spend money, you're working to make everybody else rich except yourself. Why? Because the majority of America and really the world now is I make money and I spend money. And every dollar you spend is a dollar going into somebody else's pocket. And in our society, we live in what's called a credit-based economy. What that means is if I make $100 from my job, I have the ability to spend that $100 plus more thanks to Visa, Amex, MasterCard, Discover, and all the other forms of debt out there. And so if I go out and spend $100, I'm going to make you $100 richer.

If I spend $100 plus $50 in my credit card, I just made you $150 richer. And so when we live in a society that's built around spending, but more specifically credit-based spending and you don't have that shield, that financial education, that financial savviness to know what to do with their money. Well, now every corporation in the world, every bank in the world is going to hire the smartest marketers, the smartest MBAs to get you to spend your money there because that's going to make them rich. And you are going to work just to pay bills, just to make them rich. And now you never have a chance to get ahead. So this system is designed this way. Now, how do you get out? And the way you get out,

We can break it up into multiple steps now. And it starts with step number one, building the right mindset. So I'm going to break it up into seven steps. Step number one is the mindset. And when it comes to mindset, there are four different layers of this mindset that you have to understand. Number one is, I will become wealthy. Number two is money is abundant. Number three, is money is a tool.

Number four, it's it's my duty to become wealthy. And the reason why I say that is a lot of us grew up with some sort of money trauma, some sort of money negativity. And people say poverty is generational. Well, it's not that we have a gene in our DNA saying you're going to be poor. What it is is you grow up hearing money is bad, money is evil, we don't have enough money, that's too much money, we can't afford that. We hear these types of things growing up. And so we start to normalize those things, that, oh, okay, as a kid, I can't afford that trip to Disneyland.

I can't afford these nice things that I want. And then as you start to get older, you start to have kids yourself. What happens when your kids want nice things? We can't afford that. That's too much money. That's beyond what we have. So that gets passed down. It's that mindset that gets passed down.

So the first step is you need to change the way you talk and say, I will become wealthy. And I did a little exercise. I used to guest teach in Detroit public schools. and it was a very tough school district, very rough school district. And I would talk to these kids about money. And I think we talked about this in the last podcast. But one of the things I would ask them is, what is your dream car? And many people would have dream cars of things like a Ford Focus or a Dodge Challenger.

And I would say, why not a Bugatti? Why not a Rose Royce? And the answer that I would get is somebody like me from my background could never have a nice car like that. So when you tell yourself, I can't, I guarantee you can't, which is why you have to start saying it will become wealthy. Number two is money is a tool. Many people are scared to talk about money because we're insecure about our own money. But the reality is money is a tool that can amplify who you are. You give a good person more money, they have a tool to do more good. You give a bad person more money, they have a tool to do more bad, which is why we need more good people with money

and understanding that, hey, you know what, it is just a tool that can allow you to do more things to take better care of your family, your kids, your parents, and your community. Yeah, I think the challenge is we look at how much we're worth as a sign of how much we are worth, right? Like there's that idea of we're almost looking at it.

The reason we're uncomfortable or insecure talking about money is because in some way we believe society values us based on how much we make. And certainly we may have started to value ourselves that way as well. Well, this is 100% true and just take a look at it from Instagram. Instagram has become a highlight reel. I'm going to show my best self. But we often don't look at it as somebody else's highlight reel.

We look at it as somebody else's average. And now let's say you're in a relationship. Your wife is now on Instagram and she sees, oh my God, this couple is going to Cancun. Oh my God, look at this nice house that this couple has. Oh, my God, look at the car. He just got her. What's going to happen? Hey, Hub's husband, how come we can't have these nice things? What are we doing wrong? How can we feel the sense of like I'm missing out? And so now we go back to my money is my worth. But that's not true. Money is one part of our lives. And you have to understand that more money will allow you to fulfill the financial part of our life, which is important. But the only way you get there is by getting on the same page.

about money and building that separation between the emotional side of money and the logic side of money. And that can be difficult because oftentimes, especially when we're struggling with money, we're thinking emotionally. Why is it that the casinos are in the poorest neighborhoods? Why is it that all these stores are designed to profit off of people that don't have money? It's because when you don't have money, man, it is easy. to say, hey, let me give you a dopamine hit. Buy this nice pair of shoes, buy this Gucci purse, buy this whatever thing to the people that can least afford it because it gives you that

emotional rush that, oh, that spending therapy. But that's the same thing that's keeping you broke. You look rich, you feel better for the moment, and then you have to pay it back plus interest. And in the beginning of this podcast, I said our system is designed to profit off of people that don't understand this. Well, the reality is our system is designed to profit off of keeping you poor. And it's going to sound harsh, but the reality is banks profit when you are in debt. The more debt you are in, the more money they make. Corporations profit when you spend money. The more you spend, the more they make. The government profits when you are financially uneducated because I are going to pay the highest taxes

and you're going to be stuck relying on the government when in reality, when you become financial-educated, you can pay less money and taxes legally and not need those same services per se from the government. That's why the financial education is so important. But the only way you can get there is if you can separate the emotional side from the logic side and it starts with that mindset.

Money is a tool. Money is a tool. Yeah. And then it's number three, money is abundant. This one is a tough one, but it is one of the most powerful tools to become financially successful. Let's say now, you make $50,000 a year and you start to watch some financial education content on YouTube and you're like, oh, wow, I like this idea to invest my money. And you become extremely aggressive and you find a way to live off of $40,000 and invest $10,000 a year. Well, what happens to a lot of people in that situation is you say, you know what, Jasprit,

I want to do more of this. I want to be more of an investor because I can see that light at the end of the tunnel. I'm going to live now instead of off of $40,000 a year, I'm going to live off of $38,000 a year and put aside $12,000. Then maybe I live off of $37,000. I'm going to invest $13,000. This is a scarcity mindset way of thinking because you think that there's a limited power. and you can just squeeze more pennies out of the pie. I mean, everybody on the internet talks about why you need to stop digging Starbucks so you can have $5 more to invest. Well, let's flip that just a little bit.

You make $50,000 a year. You're saving and investing $10,000. But what if now you work to earn $500,000 a year? And if you were going to save and invest that same percentage of your income, that means now you can save and invest $100,000 a year. Now, the first time you hear that, your response is probably going to be just pretty you are out of your mind. My boss is not going to 10x my income.

How am I supposed to go from 50 grand to $500,000 a year? Are you, you know, bad word? Well, I want you to take a step back. What do we just say? I will become wealthy. Money is a tool. Money is abundant. There's a lot of money in the world.

A lot of money. There are some people that make whatever you make in a month. There are people that make whatever you make in a week. There are people that make whatever you make in a day. And there's probably people that make whatever you're making in an hour. If you start to reframe the way you look at money, now you can start doing different things. Maybe you start watching more YouTube videos on how do you earn more money. Maybe you start to read books about it.

And maybe you don't get to $500,000 a year, but maybe you get 80% of the way there, 50% of the way there. It's still a lot further. And you will never get there unless they start thinking about money in terms of abundance. And finally, it is my duty. to become wealthy. In the Sikh religion, we have three main values. I'm not here to preach anything, but there are three main fundamental tenets. Namjapana, van shakana, kirtkarni, which means remember God, serve others before you serve yourself, and earn an honest living. It is, in my belief, your duty to become financially successful so you can take better care of yourself, better take

care of your family, and take better care of your community. And once you can understand, understand these things and change the way you think. It's not easy, but if you can work on that, listen to your podcast, listen to the other stuff out there, now you can move on to step number two, which is learn the rules of money. And again, I know we're getting into the theoretical stuff. Right after this, we'll talk about the practical side of what do you actually do with your money, but you have to learn the rules of money because one of the things that I learned is that wealthy people understand that money is a game. And every single person is playing this money game. But the way that wealthy people are playing the money games are very different than everybody else.

The average person thinks about money and how you attract that money is I have to go to work and have to earn this money. I have to work hard to get this money. Now, you do have to work hard. There's no way around that. But the way that wealthy people and financially savvy people think about money is I'm going to work hard. not to make the money, but to own an asset. And this asset is going to make me more money. I'm going to work to own the things that will keep paying me even after I stopped working. And that is a completely different way of thinking because the average person is thinking, if I can make a little bit more money, I'm going to drive a better car.

If I can make a little bit more money, I'm going to buy a better house. If I could get a bonus, I'm going to go on a vacation. If I could get a nice raise, I'm going to buy my wife a nice purse. We think in terms of spending. Wealthy people think in terms of investments. And there's three rules of money that I learned that you have to understand. Number one is that money flows to the investor. When I go to Chipotle and I buy a bowl of extra guac, who am I benefiting?

Am I really supporting the employees? Yes, in a way because I will be paying their salary. but the real profits are going to the owners of Chipotle. It's going to the investors of Chipotle. Money rule number two is inflation benefits the investor. What does that mean? Over the last five years, we've seen the prices of things rise. This is because of inflation.

Inflation didn't just start after the pandemic. It's been happening for a long, long, long time. And so you might have heard your grandparents or parents say, When I was young, I used to go to the movie theater for a nickel, a dollar, whatever it might be. Now it's $25 to go to a movie. This is inflation. So now when you spend those more dollars at Chipotle, who's getting those more dollars? It's the owners of Chipotle, the investors.

And then finally, is our system is designed to benefit the investor. As a licensed attorney, who's not your attorney, I can tell you that when you earn your money as an investor, you are going to pay a lower tax rate than when you earn your money as an employee. That's why it is so important to understand the rules of money because our entire system is designed to make the financially savvy wealthier while everybody else is paying the price. I'll give you one more example. When I was in law school, I learned about this concept called fiduciary duty. And what I didn't understand and what I learned is that the CEO of a company, your boss, has a fiduciary duty to make one person rich. Do you know who that is? It's not the employees at the company. It's not the customers at the company. It is the owners of the company, the investors in the company. The CEO has to make decisions to make the investors rich. And we're never taught to become an investor. We're taught to become an employee. Now, it's not bad to work a job. That's not what I'm saying. In fact, that's probably the best thing for most people. What I'm saying is you have to understand that when you go to work, you now have to take some of the

that money and become an investor. Now when you do that, now you can start to get into the practical steps of what you do with your money. So we talked about now step number one is you have to build the mindset. Now you have to learn the rules of money. Now we get into the practical side, which is step number three, get out of the financial danger zone. And what I mean by that is the very first thing you have to do is save $2,000 as fast as possible. Just $2,000. Just start with $2,000 as a start and then pay off your credit card debt. Half of America today does not have $1,000 but aside to protect them against emergency. So if your car breaks down, your kid gets sick, your window breaks, the average person has to go into

debt to pay for that expense. You have zero breathing room. If you want to go on vacation, you want to do anything, you have to go into debt to do that. So we need to stop that. I call this the financial danger zone. You need to save $2,000 as fast as possible. And the way you can do that is by spending less or working to earn more. And you have to make some extreme sacrifice if you don't have that.

Do you know what people are wasting the most amount of money on right now in the United States? Is there any research on that? Oh, man. Well, if you are somebody who does not have $2,000 saved up, there's a lot of things you've got to cut out. And this is going to sound mean, but I don't say what I say to make friends, say what I say to help people be better with money. You should not be eating at a restaurant.

You should not be going on vacations. You should not be driving around in a fancy car. You shouldn't be living in a big fancy house. Right now, you got to make some extreme sacrifices if you don't have $2,000 so much so that what I tell people is you should not have a Netflix subscription. Not because it's going to save you $15 a month. but because the average American is watching somewhere between two to three hours of Netflix a day. If you don't have $2,000, how can you feel comfortable sitting there at nighttime watching whatever the heck is on Netflix?

You have to have a little bit of urgency that, oh my God, I got to take care of my family. So whatever you can cut back on, do it. And then once you get that $2,000, pay off your high interest credit card debts. because when you are in that situation where you have those high interest debts, you are trying to climb a mountain with a thousand pounds of chain strapped to your back. You're never going to get to the next step because anytime he gets some money, you got to pay it back off. In fact, let me give you an example.

Jay, if I gave you $6,500 today and you invested that money today, you never touched that money again, you never invested another penny again, and you could get a, let's say, 20% return a year on that money, in 40, 45 years, you're going to retire very wealthy. You're not going to have a million dollars, $5 million, $10 million, $50 million. You're going to have closer to $60 million off of that one investment of the $6,400, $6,500 that I give you today. Now you're going to say, all right, sign me up, Justin, give me that money and where do I invest it? Well, here's the reality. Do you know who's getting those returns?

Amex, Visa, MasterCard, Discover. And do you know who's paying it? You, if you have credit card debt. And so instead of you having that wealth, you are the one that's paying for their private jets. You are the one that's paying for their big buildings. You are the one that's paying for their luxuries. Which is why I get so serious about this

that if you want to become wealthy, you have to, you have to, you have to, you have to get out of this financial danger zone. Once you get there, now we can get to the next step. Step number four, this is where things out get fun because you finally have a little bit of a foundation. Now you can create a system for your money. The difference between wealthy people and everybody else is wealthy people know what they're going to do with their money

before they earn it. Everybody else gets the money and then they wonder, well, what should I do? How should I spend this money? And this is where it is very helpful to have a, a system for your money. One that I teach is a 75, 15, 10 plan, which says for every dollar that you earn from here on out, 75 cents is the maximum that you can spend. 15 cents is the minimum that you invest. 10 cents is the minimum that you save. This way, whether you're earning $30,000 a year,

$300,000 a year, or $3 million a year, you're always going to have a rule of how much you can save, invest, and spend... Break that down for us again? 75, 15, 10. So the way I'd like you to do this is I want you to open three bank accounts. And you're going to make money, money gets deposited into one bank account. Create an automatic withdrawal and deposit that money gets pulled out of one bank account and 15% goes into your bank account holding your investment money.

10% goes into your bank account holding your savings money. The reason why you want to have three different bank accounts is because if you have $100, in one bank account and you think this is my investing money and my saving money, you go into the store and you see this nice sweater on sale. It's $90. I have $100 in my bank account. Well, I should be able to afford it, right? Well, you forget that some of that money is supposed to be saved and invested and then you pay taxes on that sweater and now you spend $98,99 on that sweater, and oops, I just spent my savings in my investment money, which is why you need the three different bank accounts. Your savings are not going to make you wealthy. This is a big lie. This is a big lie.

that we've been sold. Your savings are there to protect you. Your investments are there to make you wealthy. And that spending money is what you pay for your house, your groceries, your vacations, and everything else. Now we move on to the next step is how do you spend your money smartly? And this is where things start to get a little bit painful, but this is where you can really accelerate your wealth. You know how to spend your money now. You have a good system. Now when it comes to actually accelerating your wealth, you got to spend your money smartly. And what I mean by that is no more financing things that don't put money in your pocket. And then follow the rule of five when it comes to luxuries.

So when it comes to no more financing things, it's very normal. You want to buy the new iPhone? Why would you pay $1,1,200? Put it in $50 a month, 0% APR. It's free money. Why wouldn't you take it? Well, let me ask you a question. If I walked into the bank today and I said,

give me a $1,000 loan at 0% APR, what are they going to say? Heck no, there's the door. Why is it that somebody's willing to offer me 0% APR? Not just somebody, a very profitable corporation. Because they know how to make money off of you with a 0% APR. Why? Because at 0% APR, number one, it's going to make it much easier for you to buy the new iPhone more often. Number two, you don't feel the pain of $1,000 leaving your bank account.

It's just $50 a month. Number three, when you buy the new phone, well, now they can sell you the new AirPods, the new charger, the new case for it. And then number four, they know that a lot of people are not going to pay it off in time. And now they're going to slap on that 15, 20, 25 percent interest, which then makes them even wealthier, which is why you should not be financing things even at 0% APR. If it doesn't put money in your pocket, do not finance it. The only exception is the house that you live in. And then, my rule of five, if you can't buy five of them, you can't afford one of them.

especially for luxuries. That's a good rule. So you want to buy a nice $1,000 watch, you better have $5,000. Of disposable income. Of extra money. Now we can get into the next step, which is how do you earn more money? This is step number six, because now we know how to create a system with your money. You know that I'm going to do 75, 15, 10, I know how to spend my money.

Now let me earn more money. And this is the part that many people get flipped because they assume. I just need to make some more money. Well, if you make more money while knowing what to do with that money, you make more money, then you make other people rich with it because you just go and spend it. This is where now it is important for you to figure out how can you earn more money. Maybe you ask for a raise at your job. Maybe you get a second job. Maybe you create your own business. Maybe you learn how to utilize artificial intelligence. You find ways to earn more money, but you keep following that system, the 75, 15, 10. And that's the keys. As you earn more money, you keep investing more money because that's what's going to make you wealthy.

And then finally, at the top, step number seven is you have to protect your assets. And there's two parts to this. Number one is you've got to understand the legal side. That means understanding taxes because taxes can be one of the biggest expenses that you have to pay. You have to understand how do you pass this wealth down? How do you put shields around you? Because when people realize you have money, they're going to want some of it for themselves. And this also means how do you give back?

How do you help others? How are you going to leave a legacy for yourself and your family? That's now wealth planning. And so we talked about now kind of the whole progression of these seven steps, but it starts with that mental side of understanding the mindset. Then you've got to understand the framework of the rules of money. Then we start with the basics of saving the $2,000, paying off the credit card debt. Then you build a system for your money.

From there, once you have the system, you have to know how to spend your money the right way. then you have to learn how to earn more money the right way, then you learn how to manage your wealth, grow your wealth, and pass on your wealth. Yeah, that is a really brilliant system. I mean, that's a master class, truly. I call it the climb to wealth. Yeah, it's brilliant.

It's so great, and I love that it goes from, I love that you start with the mindset and then switch into the practicals of money because if you taught all the practical stuff and people didn't have the mindset, you'll make mistakes and you'll actually put your money in the wrong places. and if you only have the philosophy and the mindset and don't have the practicals, well, then it's just a nice idea.

The big question that comes to my mind right now is, for anyone who's like, Justprey, I'm making that $50,000, I'm making that $30,000. I want to make more money right now. What is the fastest, most effective, realistic way I can make more money today so that I have more of the 75, 15, 10 split to ultimately invest more? What do you recommend I do in this day and age right now? Can I recommend what you shouldn't do too? Yeah. So I talk about investing around. That is my focus, is the financial side of what do you do with that money.

And so I was actually just doing a conversation with somebody about this where a lot of people who end up in a tough financial situation, whatever it might be. Maybe you have debts, you have expenses, you have, you're in a situation where money is tight. You go into the internet and now you start to hear about this topic called pass. passive income. And now you think, wow, if I could just have some more money coming in passively, I could pay all my bills and no longer have to worry about money. But that's not how it works. Investing and everything that I'm talking about when it comes to growing your wealth is when you have extra money that you don't need and you throw it into this investment, you throw it into this asset that is going to then grow and make you more money. It is not fast.

but if you do it right, it works and it can make you wealthy. And that's how that works. Your question was, how can somebody start to earn more money fast? And the first thing that you can do, ask your boss for a raise. But don't do it the way most people do it. Because what most people will say is, hey boss, I've been working here for a long time. Can I get an extra $5,000 a year, $10,000 a year, whatever it might be. And, well, what your boss is probably going to say is, no, because I'm going

to pay you to do the same thing. No. Instead, I want you to think about it from their perspective. The fastest way for you to make more money at your job is to make your boss more money. And if you can show them, hey, I'm going to make you an extra $20,000 a year. You pay me an extra $10,000 a year. Now they will probably say yes, because you are adding. more value to them. How can you do that? It's going to depend on your position, but find a way to add more value and go to them and say, hey, look, here's what I'm going to do. Here's how much more revenue I'm going to drive. Here's how much more money I'm going to make you. I just want a piece of what I'm going to make you. Some people are going to say that and say, wow, I like that idea.

Others are going to say, screw that. I don't want to make my boss, Richard. Okay, then, well, you can try to do something for yourself. And today, AI is probably, not probably, It is the biggest opportunity that we have at our fingertips. It is growing faster than the rate of the internet. It's growing faster than the adoption of blockchain. And most people think the AI is, how do I go into chat, GPT and search guacamole recipes? But if you can understand AI,

you can get ahead of the curve and solve a problem for many businesses or people with money, help them understand it, help them use it, and in exchange you charge them money to do that. And there's so many ways to do it. I mean, this is going to get into how do you actually make money, how do you build a business, but if you can find a pain point, for example, dentists have a pain point, which is that patients don't show up for their services.

Well, you can use AI to help solve that pain point. What can you do? If you can show these dental offices, hey, let me build you an AI tool. that will automatically text your patients when they have an appointment. And it will say, if you can't make it, click this button. If they can't make it and you click the button, your AI tool will then work to find somebody else who's on the waiting list to come in and fill that slot.

Well, now all of a sudden, you helped that dentist office fill more the slots, have less vacancies, and make more money. And then you can take it one step further. After they're done with the procedure, send out an automatic text message saying, did you like your service? How was it? If you enjoyed it, give us a five-star review on Google, which is going to help drive more patience for the dentist office. And so that's the thing. People assume, well, I'm just going to go teach AI. I'm going to go help. It's too broad. Get specific. Every business in the world should be using AI to some way, shape,

or form. Most people have no idea how it works. If you have some time, study it, learn. And if you can figure out one pain point, go out and solve it for one person. Let there be a testimony for the second. Let there be a testimony for the third. And now all of a sudden you're in business. Yeah. I love the first piece of advice as well. And I think there's three types of people that ask for a raise.

The first person just asks for a raise, as you said. They're like, oh, can I get some more money? And it's like, well, you're doing the same exact thing. Why would I pay you? The second type of person shows you everything they've done in the past and asks for a raise. And the person again goes, well, that's great, but you did that anyway. Yeah. And then the third type of person goes, this is what I want to do, which is what you're saying,

which is like, hey, here's I'm going to make you 10,000, 20,000 percent more, whatever it may be in your position. And that third type of person is the person who gets the raise because you're now investing as an employer in what you hope is something that's valuable. valuable to you if it's a win-win. If you work a job, you have to know how you're making money for your company. If you don't spend it this weekend figuring that out. Because unless you understand how you drive revenue for your business, you are just a piece of space. And I say this as nice as possible because we're talking about AI. AI is getting smarter. It is getting more

advanced. I mean, chat TBT did not exist five years ago. It is getting more advanced every single day. And, you know, there's a lot of talk about people being replaced by AI, which is true. But the bigger threat to that is you being replaced by somebody who knows how to use AI. Yeah. And so if you don't understand how you're driving revenue for your business, well, there's a chance that there's a missing link between what you're doing as a job and what the business needs. from what you are there to do. Yeah. And that's what we've got to figure out. And even with your second part of the answer, which is like, how do you learn to use AI for something?

It is people who start with problems. Like trying to figure out a problem that you can help solve. That is really where it is. I think often we sit there and we go, I want to come up with a really cool idea. Yeah. And in fact, every cool idea was only cool because it solved a good problem.

If it didn't solve a problem, it wasn't a cool idea. And so if you are close to a problem, like sometimes people think also, I want to go do something that I enjoy and love. And that's great and wonderful if it works out. But it's like there's something that you know in your career path because you're close to it. I have a friend, funnily enough, you talk about dentistry. I have a friend who's a dentist. He just understands the dental industry better because he's been so close to it for so many years.

It's not his passion. It's not what he loves. It's not what he enjoys. But he's been able to build solutions for dentists. for dental practices, that allows them to make more money than even being a dentist. And again, it comes back down to what you just said, which is start where you are, start where you understand problems. You don't have to go and learn some new industry and figure something out, because I think that can feel quite overwhelming sometimes to think, oh, God, I don't know anything about what's happening

in the world. You got to know your skill set as well, but I think you nailed it on the head with that problem side because I look as you were talking I was kind of smiling because I was looking back at my life and I was like everything that I've kind of done sort of successfully was because there was some problem that I was trying to solve my first kind of reels not I don't know what I was first but one of my earlier more successful businesses was an e-commerce company it was a water resistant sock and this is I mean it goes so beyond what we're talking about but I came up with this idea because I was in school, I was in college, taking a public speaking class, and they gave us an assignment to pitch a product to the class, kind of like Shark Tank or Dragon's Den.

And I procrastinated, I put it off, and one day it was raining for class, and I ran to class. I stepped in a puddle. I got to class and the teacher's like, it's your day to present. And I said, present what? She's like, the product. And I said, oh, crap. I'm standing in front of class. My heart is beating. My socks are wet. And I started talking about why. Water-resistant socks. If you're an athlete, because I used to put football in high school, American football, oh, man, when it rains, your feet feel soaked, and I started talking about water-resistant socks and how athletes would love it.

And I sat down, and I was like, that's kind of a cool idea. How can I do that? So I created a water-resistant sock, and that was my first kind of internet business. And then I think about what I'm doing now. So I run a company called Briefs Media. Our flagship product is called Market Briefs, which is a free daily newsletter. And that started because during COVID, the economy flipped upside down, like in a matter of a day. And so I went from making YouTube videos like three times a week to seven days a week.

And there's so much happening in the news that I asked my team, I said, hey, can you send me a daily briefing of what's happening in the markets and make it stupid simple so I can understand? Because I don't like complex jargon. And so my team started sending this to me. And I was like, huh, I wonder if other people would like this. So I would occasionally mention this on my YouTube channel that, hey, if you want to get a daily report of what's happening in the markets, you can just join this newsletter. At the time, it was called the Minority Mindsad Newsletter. Super original, right? And that started picking up attention.

People started to like it. And I was like, huh, we can actually do something with this. We were not making any money, but I was like, I see the value because I like reading this newsletter. And I don't like the complex jargon of all the traditional financial news. I just want to know what's happening in the stock market and the housing market and crypto. I just break it down into a quick five-minute read. And that's when we rebranded it into market briefs. And I said, hmm, let's ignore all this other like stuff that we were doing.

Let's put more energy and focus into market briefs. And that's what then allowed that to take off, which then was the flagship for many other products that we have now in our company. But it started with that pain point. That's awesome. Yeah. Yeah, it's always a pain point. I just, whether it's something like that, like, newsletter, whether it's the biggest business in the world today, like it all started from a pain

point. And I think if we spent more time with pain points, we'd come up with better ideas, rather than trying to come up with solutions and ideas to problems that either don't exist or that we're imagining. I know a lot of people like this, probably even on my team, people that I know, friends and family who are like, they were never exposed to investing. Even I wasn't. I had no idea growing up what investing was. You and me both. Yeah, I had no clue. No one ever explained it to me. I didn't know anyone who invested. Really, I don't think. Maybe I knew one person who had one other property than the one they owned. I didn't grow up in that circle. If someone's out there going, okay, I want to start investing, what's the smallest amount I

need to start investing? What's the number? Where did they start? Now, $1. You can start investing with any amount of money. And the whole idea of investing is you take this extra money and you're going to put it into this thing, you're going to buy something with it, with the goal of making money off of this thing, as opposed to just buy a watch or a pair of shoes. But the part that I think a lot of people don't understand, especially if we don't grow up learning about investing like we didn't, is there's more than one way to invest. Because 10 years ago, what was investing, or what did people think investing was, how do I find the next Amazon? How do I find the next Apple? Today, a lot of people think investing is how do I find the next

meme coin, how do I find the next cryptocurrency before it pops off. We start to think of investing in terms of gambling, especially because now there's so much of it around us. I mean, there's sports betting, there's foreign exchange market, there's poly markets. I mean, people are betting on what the Federal Reserve Bank is going to do next. They're betting on these wild decisions off of, you remember that one, there was a big couple that got caught cheating at the Coldplay concert. I forgot who was. There was a betting market around, are they going to file a divorce or not?

So people are, quote unquote, investing their money on that type of thing. So people are now like making businesses out of all sorts of prediction markets. And so we start to assume without any financial education that investing is the same thing. We're just going to predict what's going to happen in something tomorrow. But that's really not what investing is. Investing is something that you want to buy and own for the long term that you believe is going to either go up in value and maybe pay you with some sort of interest along the way. Maybe it's going to deposit money every month. Maybe it's going to deposit money every three months. Maybe it's going to deposit money every year into your bank account for not doing anything. That's what investing is. So now how do you go about doing it? there are three layers that you need to understand. Number one is the most hands-off. And that is, I'm going to give my money to you a financial advisor and you are going to manage

my money for me and now is completely hands off. And so if you just run some basic numbers, if I invest $1,000 a month for 30 years and my financial advisor can beat the markets, they do 11% a year, I'm going to end up with $1.8 million, but I got to pay a fee. I got to pay a price. You might have to pay one and a half percent in fees, so you might end up paying $500,000 or $600,000 in fees. So that $1.8 million is what you're getting after the fees. Option number two, if you want to be a little bit more involved, but not fully involved, is what I call being a passive investor. And passive investing is all about finding a basket of stocks, and now you just keep concerned.

consistently investing your money in it. So, for example, you can invest in the United States economy, in the broad economy. And one of the most common and popular ways to do that is to invest in something called the S&P 500. That's a group of the 500 largest companies in the stock market. You don't have to go out and find Amazon and Tesla and all these companies. You just invest in this fund and you don't have to touch it. And the nice thing about it is if you invest your money into this fund and let's just say Amazon goes bankrupt. You don't have to do anything. The fund is going to kick Amazon out as they get smaller and they're going to replace them with another company so it's completely passive for you. Historically, this has averaged about 10% growth a year. A little bit more than that,

but right around 10% historically. Despite the recessions, despite market crashes, because we know that they happen, it is averaged about 10% a year. So if you invest $1,000 a month for 30 years, that would be about $1.9 million. Then you have layer three, the most involved. This is called being an active investor. And being an active investor is not trading, it's not flipping. It's I want to own good investments that I believe in that I've researched and I put the work into. And I want to own them for the long term.

So this might be investing in individual companies, individual stocks. Maybe now I want to invest in Amazon. Maybe now I want to invest in McDonald's or whatever. Maybe it's investing in individual real estate properties. And the goal with this is you're taking on more risk for more potential return. So we talked about how if you just invest your money into the broad economy, you're averaging about 10% a year. As an active investor, you know, we're not talking about 200% returns or 100% or even 50% returns that people like to talk about on the internet. Because that's not sustainable.

It's a lie. It's a scam. And they're screwing you over. we're talking about a slight edge. Let's just say 13% a year. If you can do that, 13% a year, $1,000 a month for 30 years, well now you're going to have about $3.5 million. So we're talking about $1.6 million more than if you passively invested. You're taking on more risk. It's more work and more research, but there's more potential upside. And so you have to know kind of where along this curve you want to be. Because active investing, is not for everybody. This is what our firm focuses on is that research for active investors,

but it's more risk for more potential upside. Yeah. And it almost feels like it's better to start and move layer by layer by layer rather than dive straight in. It often is just to start with what's most accessible to you, because what is most accessible to most people is something like a 401k or IRA. And I personally don't use a 401k because it's not right for me, but personal finance is personal. Okay, what's right for you? It's not going to be right for me. Start with whatever you have access to and then take the next step and then take the next step. And then you'll start to realize what are all the options out there because it can be intimidating because you say, oh my God, should I invest in stocks or real estate or crypto? Should I invest in individual companies or

ETFs or mutual funds? Oh my gosh, should I be investing in apartments or a single family houses? Should I be using, take a breath. It's okay. Just start. The reason by people don't see the success that they want out of their investments isn't generally because they made the wrong decision. It's because they never made a decision. It's because they never started. But once you can get started, you can make that adjustment. I relate investing to working out all the time because I see the same thing in the gym. People that are getting started with working out, they'll say, What should I do? Should I go do these high intensity workouts?

Should I do this low intensity workout? Should I do carnivore diet? Should I do a vegan diet? Should I do, you know, look, just get on a treadmill and put down the donuts, right? Start and then take the next step and then the next step. And just start and then you'll see what works better for you. Yeah. How do you track the stock market?

Break that down for me for someone who doesn't know where to start, kind of like what we're saying right now, where, you know, someone's like, oh, I'm thinking of doing this, I'm thinking of doing this. they don't understand. How would you break it down for that? Yeah. So the stock market is a place where anybody can go out and buy a piece of ownership in a company. Not every company, the company has to be what's called publicly traded. So, for example, briefs media, my company, it's private, meaning you can't invest in my company. But if a company is publicly traded, for example, McDonald's, you can buy a piece of that company.

It's called a share. And if you buy one share of McDonald's, you become one of the owners of that company. So when I go to Nike and I buy a pair of shoes, I am a consumer at Nike. When I own one share of the Nike stock, I become one of the owners of Nike. As the owner of Nike, I profit when you buy the Nike shoes. As a consumer of Nike, I am making the investors richer, but I look cool because I got the Nike. I got the Jordans on. And so the whole idea behind the stock market is you are buying shares of these companies that are publicly traded.

Now, the price of a stock is going to depend on whatever the stock is, and what causes the price of a stock to go up and down is not how much money the company is making. It's supply and demand. And what I mean by that is the price of any asset, real estate, stocks, crypto. So it ultimately depends on how many buyers and sellers there are of that asset. So if more people want to buy the McDonald's stock than there are sellers of the McDonald's stock, that stock price will go up. If people are selling the stock more than there are buyers, the price of that stock goes down, which then goes to the next question.

What causes it to go up or down? Why do people buy versus why do people sell? And there are a whole list of reasons, but you can look at the obvious. If McDonald's starts to produce bad hamburgers, the owners might say, I don't know about this. Well, maybe not the hamburgers because McDonald's is actually in the real estate business. But if McDonald's starts to have some problems, the owners might say, maybe I should sell. If McDonald's starts to have smaller profits, now the investors might be concerned. If they start to have bigger profits than expected, more people might want to buy, which could push the stock price up.

So you have to understand the psychology of the buyers and sellers. Because there's two parts to successful investing. One is the financial side, but it's also the emotional side. And in today's market, our markets are more emotional than ever before. Business Insider actually did her study on this recently, where it's not really that hard to find, but they said that our stock market is more volatile than previous decades, which for the average person is not. good because they say, oh my God, I'm scared the markets are going to go down, I'm going to lose money. But for the financially savvy, that creates more opportunity than ever. In 2025,

for example, we saw three stock market crashes. When we saw the first announcement of tariffs, markets crashed. Then tariffs were paused. Markets hit new record highs. Then we had the second announcement of tariffs, markets crashed. Once those were paused, markets rose again. Then we had Liberation Day, the third announcement of tariffs, markets crashed at the fastest rate since the pandemic. Then they were paused and markets broke new record highs. See, for the average person, that was a nightmare. But for the financially savvy, all of those downturns created a great buying opportunity. The thing that I like to tell people is you're going to see ups and downs. But when you have those crazy times, I want you to remember one thing. I want you to remember

poop. P-O-O-P. Why? Because panic leads to overselling, leads to opportunity, leads to profit. And that's where, you know, we've been talking a little bit about the education side of investing, but that psychology is just as important because if you're the one that's panicking, well, you're making somebody else wealthier. Yeah. And you have to understand what it is that you're investing in and know how that fits in with your investing strategy, that way you're can actually make money instead of being the person that's making somebody else money. Yeah, I was going to say that one mindset that sticks very close to what you're saying, which may have to go earlier on in your system, is this idea of, I'm trying to get the language

right, you'll name it better because it's your system, but this idea of just don't chase fast money because I think the reason why we get scared when the markets crash when we're not financially savvy is because we thought, oh, God, I lost all my money, let me take it out, right? or let me avoid putting more money in because things are not looking safe. And this idea of this mindset that we have around, I just want to make money quick. You know, I just want to put something in. Next year it's huge and then I want to pull out. And it's like, well, that's like very, very rare for people to pull off.

And I think that speedy money is what stops us from making good decisions. Because by the time you actually put money in, you're like, oh, I should have done it last year. Right? Because you're just watching that quick win. Does that make sense? Yeah, and that is actually, it goes back into what you were saying a little bit ago when you said, what about that person who's living paycheck to paycheck? What does that person want? I want a relief of where I am. So what is that relief often? It's fast money. It's like, oh my God, my arm hurts.

What I want? I want relief. Give me the extra strength Tylenol or whatever it is because I just want a quick fix. And so what happens to a lot of times that person in the situation, and we were hinting at this some more different angle before is you get screwed over. The system profits off of you because, well, you are a prime candidate for spending money. But now, if you start to say, oh, my God, I just want to make some more money, what happens? Will you become a prime candidate for that fast money? And that fast money, most of the times is not there. And when it is there, if it does happen to come fast, you are also going to lose it just as fast.

Because if you don't know what to do with that money, well, it can go and leave just as fast. They say, I think it's like 80% of lottery winners go broke or bankrupt within five years of winning the lottery. Why? It's not because you don't have enough money. People have won millions and millions and millions of dollars. If you don't have the financial education and the money comes fast, it's going to disappear just as fast. And on the other side, when you become desperate for money, you become a prime candidate to buy those programs and services that are trying to sell you this dream of, hey, all you got to do is work three hours a week on a laptop off of a beach in Bali and you're going to make $10,000 a month, $10,000 a week.

You don't have to do anything. It sounds amazing. Sign me up. $997. No problem. Well, that fast money doesn't work like that. Yeah. There's no sacrificing the hard work.

Yeah. You brought up AI. Where do you see the biggest opportunities with AI and investing right now? Oh, man. Well, let me premise it with this, because I love talking about history, because while history doesn't exactly repeat itself, it does rhyme. When the internet started to become popular in the 90s, we started to see very similar things happen.

What do I mean by that? If you started a company in the mid to late 90s and you put the word dot com at the end of it, you could go to whatever bank or investing institution you wanted and raise a couple million because they wanted a piece of that action. Money was just being dumped into the internet companies. And then came the year 2000. And in the year 2000, that internet bubble that was created popped. And we saw internet stocks get wiped out. And there was a index called the NASDAQ, which tracks a lot of these techie type of companies. At that time, it was a lot of internet companies. That index fell. by about 78% and it was a disastrous crash

where even Amazon stock fell by more than 90%. But during that time we started to hear the news that the internet must be a fad, the internet's done, no one's using the internet before.

I mean, there was a lot of famous headlines from big newspapers that published that. Well, what happened? It wasn't the internet died, but a lot of internet companies did die. It was the strong companies that survived, and Amazon became what it is today. So you talk about AI. Could we be in an AI bubble? Absolutely. We're always in some sort of bubble. We have more money going into AI than ever before,

and it really feels like that rate is accelerating, and it's like an infinite black hole of money. It's just money coming out of everywhere from the government, from foreign countries, from investors, everybody wants a piece of the action. Could we see an AI bubble burst? Absolutely. But just like how the internet bubble burst, it doesn't mean the AI is going to go away if it does happen. It means that the smart and the savvy will survive

and then the others will get wiped out. So now, let me answer that question now. Where's the opportunity? And I'm going to explain this like an onion. Because like onions has multiple layers. that's how savvy investors like to think about their investments. Because when a lot of people think about AI, they think, how can I invest in chat GPT?

Well, when you're saying that, what you're essentially saying is, I want to invest in the company that's producing the AI and there are companies that do that, which sure, but that's the top layer of the onion. What every savvy investor wants to do is they want to know, where is the money moving, where is the money going to go before other people understand?

That's what investment research, is all about, and that's what I try to spend a lot of my time and what's my company works on. So let's now go one layer deeper. Well, what is the AI going to be powered by? What is powering this technology? Well, right now it's being powered by computer chips, because in order to do this AI computing, you need powerful computers. Well, the next generation of computer chips, which we don't have yet, could be,

something called quantum computers. And a quantum computer is essentially a supercomputer to the 1,000th power on steroids. That a typical computer, and I don't want to get too technical, but a typical computer that we have today can solve one math problem a second. That's just the way that it works. But what a quantum computer can do is it can solve multiple problems per second. So a 64-bit computer that we have today, which exists, that I can solve one problem a second. A 64-quit computer can solve, if I remember the numbers correctly, I think it's 18 quintillion problems a second. Wow.

What does that mean? A quantum computer can solve what a normal computer would take hundreds of years to do. That same problem could be solved in a matter of seconds. That's insane. It is. We're not there yet, but there are a common. companies that are investing in it. If that happens, some of those companies could make a lot of money. Well, let's keep going another layer deeper, right? We're going down the onion. So we talked about

the first layer, which is the AI, maybe quantum. What about the third layer? If I have an AI company, or I have AI, I have data. And as much as we want to talk about privacy, the reality is if you have a smartphone, you have data that's in the cloud. Well, the cloud isn't in the clouds. the cloud is actually in a physical building called a data center. So as AI starts to gather more data, because anytime you ask chat GPT a question, whether it's a guacamole recipe or something, write me this email, that data is being stored somewhere,

and that data is being stored in a data center. And that could also create an investment opportunity because now as we start to have more data being processed, as more people use AI, more data is being created every single second. So now data centers are now booming because of that. In fact, I was just reading that there are some companies looking at putting data centers on the moon now as a way to diversify. That's how crazy it's getting, that we're looking for new ways to put data centers outside of the earth. We could take it now one layer deeper in the onion. Right. So we talked

about data centers, but those data centers have to be power too because those data centers need energy. Those data centers that are keeping all this stuff use a lot of power. And there are specific companies that are powering those data centers. And these companies are trying to be as innovative as possible of how can we now power the data center for as low cost as possible. And somebody is going to win that race and the one that wins that race is going to make a lot of money. That can create an investment opportunity. Let's take a one layer deeper in this onion. that data center has to be kept at a specific temperature because they have all these computer parts in there that get hot.

I mean, if you use a computer, you know, you get that sound. It gets hot. Well, if that data center starts to overheat, it is going to malfunction. And no AI company, no tech company wants to lose it. I mean, it would be a disaster. So these data center companies are investing heavily into data center. to cooling, which is a whole new industry of companies. Well, one of those companies is going to be the most efficient.

They're going to be the most innovative and they're going to be the best one, the one that everybody wants to use. Well, they're going to have the opportunity to make a lot of money as well. And so this is what smart investors are doing. When people think about AI, oh, I want to invest in this AI stock, well, that's the first layer of the onion. But what savvy investors are doing is they're peeling that layer back and they're trying to think two years down the road, five years down the road, and what are all the things that are

impacted by that artificial intelligence? Now, you can invest in the individual companies. There are funds that can give you exposure to artificial intelligence, but the whole idea is understanding, I mean, this is investing 101, is understanding where the money is moving. And that's where the opportunity will be. It's a great answer. Sign me up to market briefs. Yes. That's what we cover. But that's the insight you're giving people, right? Like if someone signs up, are you able to say, hey, these are the three companies right now

that are building X, Y, Z for you to be informed, and then someone could go and look at that? Or how does that work? So market briefs itself is the news. We give you a snapshot of what's happening. That's free. Then for the investors, we have different types of products for the different type of investor. Because we talk to people that want to work with a financial advisor, or we can help refer you to financial advisor. For those

we that want to be passed to investors, we're building tools for you. That way you can analyze ETFs and do all that stuff with the power of AI. In there, we're building our own proprietary tools which I've never talked about before, but hey, here we are launching in 2026. Some really powerful stuff.

Then for active investors, we have our briefs pro product, which is research. And the thing that makes this so unique and powerful is traditionally, if you wanted to know what Wall Street knows, it was, number one, extremely expensive. Number two, it's extremely complicated. I mean, if you go and read Black Rock's reports, which I do, I'm a weirdo, I know, but if you read any of these banks reports, it is complicating.

It's difficult. And there's a lot of technical jargon in there that, you know, unless you are a professional, it's really hard to understand what these companies are doing. So what we try to do is we have analysts that do real research. I mean, we're going out talking to executives. They're going out and attending trade shows. They're going out and putting in all this work to find where money is moving. And then we break it down into our pro research for the active investors.

Because not everybody should be an active investor. It's for the people that actually want that research that we break down into plain English. How should someone who's a university graduate right now, a young person, prepare for an AI-driven economy? What should they be thinking about? You better learn it. You better. It is inevitable. At first, you know, I'm one of those guys.

I hate to say this, but I'm one of those guys that kind of has always fought technology. I was very anti-smart phone for a long time. I was very anti-touch screen phone for a long time. I still don't really understand how to use Netflix. my wife is the lead on that. And I was kind of like, you know, with AI, I was like, oh, this is cool. We'll see where this goes. And as I started to learn about it more and more and I started to use it in my own business,

I started to realize, oh, my God, this is not one of those things that I can just kind of sit on. Because the Internet changed the world quickly. and the companies that understood the internet were able to grow very fast and the companies that didn't fail. Blockbuster, bankrupt. Sears, bankrupt. Well, AI is doing the same thing

at a much bigger level at a much faster rate. But our minds haven't gotten faster. And that's what makes it very unique because humanity can only evolve as fast as we can evolve. our minds can only grow at a certain rate. Technology keeps growing exponentially faster.

So when the Internet started to grow, we thought it was extremely fast. I mean, over the course of 2010, we saw a lot of companies that were not getting involved with the Internet getting wiped out. Well, Chad GPT did not exist five years ago. And here we are today in 2025. and you have a lot of companies that have replaced workers with AI. And sure, there's a lot of companies that have not started adopting yet yet, but the companies that are savvy have started integrating AI in some way, shape, or form.

I mean, I have a YouTube channel in Spanish. I'll give you an example. And what I used to do is we used to take my videos, send it to a person who would then write down my script, and then he would record it or he would translate it and then he would record it he would give us the audio recording and then we would take the audio recording

and impose it onto that video I mean this was the process I'm sure you've done something similar and then that would get published and that's what we did for a long time then came AI you take the YouTube URL you put it into this thing

you press enter and 15 seconds later it's a video dubbed in Spanish in my voice at a fraction of the price and speed It's insane. You don't have to rely on somebody else. This guy's on vacation.

I have to wait for him to come back for vacation. Or if I'm doing an interview with somebody else and I need two voice editors. I mean, it was just, it was difficult and expensive. Now with AI, it's not like that. So we're talking about in just a few years, we've gotten to where we are today. And we're not even at the goal of what AI wants to be. The goal with AI is AGI, artificial. general intelligence. And if you read what OpenAI has published on their website, they say that

their goal is to build a smarter artificial general intelligence for humankind. Mehta has said the same thing. I mean, pretty much any AI executive has made it explicitly clear that their goal is not artificial intelligence. It's AGI. And what AGI is, it's an AI that will do the work for you. So let's say I wanted to start a guacamole business. I like food, man. I like food. I'm just a food person. So if I go to AI and I say I want to start this business, it can give me some recipes

and I can say, you know, you can do, you need a file an LLC, you should go find an assistant and you should find a place to build your recipes and things like that. If I ask that same question to AGI, the results are very different. Instead of telling me what I need to do, AGI will go out and actually file my LLC for me. It will go out and sign a lease for me to rent my warehouse. It will go out and hire me a team. It will hire me and exist an executive assistant to run the business for me. Who probably hire an AI existing.

And he'll hire the AI to do that work. That's what every AI company is working for. And the first company to get there is going to be the one that is going to be. making all that money. And if you don't understand that, you're going to be left behind. So if you're out of college, you have to learn about AI. I don't care what industry that you're in, learn how to use it. Because a lot of people talk about there's not going to be need for human workers.

I don't necessarily agree with that. Yeah, I agree with that. But there's not going to be a need for purple that don't really understand how to use AI. And so you need to understand how to use it to make your work better, to make your work more efficient because you might not be replaced with AI, but you will be replaced by somebody who understands AI. And I know at our company, when we hire, I don't care what the position is, even our customer service reps, we ask them, how do you use AI? What do you understand about AI? Because we want to know how you are thinking. And if you are out of college, you are in a,

I mean, if people look at it as a big con and a big hindrance, but for the savvy, it's a huge opportunity because most people have no idea. They don't know anything beyond chat GPT. And all they use chat GPT for is the very basic stuff of how to write an email or analyze this for me. But if you can start to research it, and there's a lot of free resources on YouTube. Yeah, what would you recommend for someone who's like, I really want to learn AI this year? I want to give a couple of hours a week to do it,

maybe a couple of hours a day because I'm really excited about it. Where do they start? Start with YouTube. I mean, YouTube's got so much free content out there and learn something. And it's free, free to try it. Go on to chat, GPT, go on to YouTube and learn what can I use AI for? And you're going to see all these crazy stuff, just start to go down some rabbit hole that can align with your career.

So if you're a dentist, how can I use AI in a dentistry office? If you are an engineer, how do I use it as an engineer? If you are a construction worker, how can construction workers use AI? I mean, there was a thing that I was reading about window washers. This is not a tech savvy industry, but it was talking about how there's a business of people now that are building AI tools for window washers saying, hey, when you have to go and clean people's windows, how do you know? which house to go to first. If you can have an AI tool to build that route for you, you can save time and do more houses in a day. And if you can use that same AI tool to help you give quotes that are more realistic to maintain your profit margin without you necessarily having to go to every

single house, now you can give more quotes that are more accurate and spend less time doing it. So if you want to edge as a window washer, use AI. If you want to edge as a real estate agent, use AI. I mean, in real estate, there was, if you want to help sell a house, you want the house to be furnished. You want it to have the nice furniture so people can imagine themselves living there. Well, it's expensive to furnish a house. But what if you can take a virtual tour of a house because somebody can take a video of it and you can use AI to super The superimposed the furniture in the house.

Now somebody can imagine themselves living in that house with a virtual tour where they don't have to go to the house. And it costs you a fraction of the cost of actually furnishing it, which means that you can find more of that potential buyer faster, easier if you can show them how they could potentially live there. Again, it's not replacing the need for them to go there, but it's making it easier for them to decide that they wanted or not. Yeah, definitely. Yeah, I've seen the AI that lets you try on things when you're online shopping for your avatar to see it, for you to see it, whether it's purchasing something. It's incredible just how much it's speeding up, decision-making, purchase again, which means, again, going back to your original point where we started is you're either going to become the consumer or the investor and the user. Because we are all going to consume based of AI because it's going to make it easier to spend more. Absolutely. Yeah. And the people that understand it, it's going to, the internet made some people wealthier. It made it easier for everyone else to spend money, right? It started off with, oh, you can just spend money without driving to the store.

Well, then it became the one-click purchase because Amazon realized that for every time you had to click a button to get to the checkout page, they lost about 50% of buyers. So this, and how about we just create the one-click purchase, that way it's so easy to buy. then came buy now pay later online so you go to the purchase you don't need the money to buy anymore just hit buy and we'll figure out how to get your payments later now with AI it's going to know what you want before you know what you want and it will be presented to you

and the people that don't understand how to control their finances are going to be spending their money much faster the people that understand this are going to be able to gather that money much faster So it's what side of the game do you want to be on? And it goes back to the financial education, which we're never taught. It's great.

Masterclass. It's fantastic. Really great, man. I appreciate it, man. The world is changing. So simple. No, but the world is changing. It's changing fast.

But what I really appreciate about talking to you is you make it so simple. And you make it applicable for everyone. I hope everyone who's been listening and watching today has a roadmap. I feel like they have the steps that they need to take. to improve their financial well-being and that they're supported in that because it's such a systematic process. And it doesn't matter how much or how little you have. It feels like you've given people a real blueprint to start with. The reason why I wanted to do this is because I was actually reading a statistic right when your team emailed me,

which was we know that somewhere between 50 to 70% of Americans are living paycheck to paycheck. And then I was reading a statistic that said 72% of Americans have Netflix. What that told me is that the average American is spending more money on Netflix than they are on their investments. And that's a problem. That should be flipped. It should be way beyond flipped. And it's what are we prioritizing? And the reality is the reason why so many people do that is because we just don't know there's an alternative.

And that's what we're on the mission to do is to help people be better with money. Because it costs money to eat. It costs money to feed other people. And unless you learn, you are going to be the person making everybody else rich and never wondering, never understanding why. Why? How come I can't ever have freedom? How come I can't ever have those nice things? How come I can't ever do that stuff that everybody else is doing?

but it starts with your mindset. It starts with that financial education. Great. Just breathing everyone, make sure you go and subscribe to Market Briefs, the newsletter. If you want to find out simple, actionable tips on the news around finances and stock market, market briefs.com or is it my, I want to make sure. Briefs.co.com slash market. Yeah, or you can just go to briefs.co. You'll see Market Briefs there. Honestly, if you go to Market Briefs.com, it'll still be there too. But briefs.com is our homepage.

Okay, amazing. Thank you so much for your time, your energy. I learned so much. I hope that you keep coming back on the show again and again to give great insights and I'm so excited for everyone to go and make better investments. This is my actual hope for people after this. Please do not sleep on this advice. Please go and subscribe to market briefs. Please go and figure out how I'd invest $1. That's all I want you to do to actually go and do it so that you get into the practice. we were talking about waiting around for a long time. And the third is go and really make sure you make those three bank accounts. I thought that was a brilliant piece of advice to actually have your savings,

your investment, and you're spending money. Those three actionable items from this episode will transform your financial well-being. And of course, there were so many more insights that Jaspreik gave that I hope change your life and change your family's life as well. So yeah, thank you, man. Well, thank you, Jay. You know, it's always a pleasure to be on with you. we got to bring you to Detroit sometime.

Absolutely. And the small changes add up. So get started. It doesn't matter where you are. It adds up. I'm going to give one last debt. Please. Because I just said that, I was like, oh, you know, I should say this.

If you can invest $4 a day from the day you turn 21 until the day you turn 65 and you just invest your money into the markets, you will retire a millionaire. $4 a day. that's something that I think everyone in a first world country can strive to do regardless to where you are. It's possible. Just get started. What's that? Amazing, man. Thank you. Thank you. Thank you so much for listening to this conversation. If you enjoyed it, you'll love my chat with Adam Grant on why discomfort is the key to growth and the strategies for unlocking your hidden. potential. If you know you want to be more and achieve more this year, go check it out right now.

You set a goal today. You achieve it in six months. And then by the time it happens, it's almost a relief. There's no sense of meaning and purpose. You sort of expected it and you would have been disappointed if it didn't happen. This is an I-Heart podcast. Guaranteed human.