On Purpose with Jay Shetty - Ozan Varol ON: 9 Strategies to Manage Success and Failure in Work and Life
Episode Date: November 9, 2020Do you crave the mental focus of a rocket scientist but think it’s something you will never achieve? Join Jay Shetty and Ozan Varol in this ON Purpose episode to learn simple strategies you can use ...to make giant leaps in work and life. Varol shares his wisdom on first principle thinking, knowing the difference between strategy and tactic, and shifting your mental focus. Catch the whole episode to hear Jay Shetty and Ozan Varol explain how you can think like a rocket scientist.A word from our sponsors:Find better ways to advance your health. Check out the advanced smartwatch, Fitbit Sense, and visit https://www.fitbit.com to get FREE SHIPPING.Let NetSuite show you how they'll benefit your business with a FREE Product Tour at https://www.NetSuite.com/Jay.JUST Egg makes it easy to take the first step toward a healthier lifestyle and plant-based diet, without sacrificing taste. JUST Egg is available nationwide on Amazon Prime Now or Instacart or at Whole Foods, your local grocery store or co-op in the egg aisle or frozen section. Literati is a subscription book club that sends a beautiful book to your door each month, hand-picked by world-renowned authors and leaders. Visit https://www.literati.com/ONPURPOSE to get $50 off your annual membership.See omnystudio.com/listener for privacy information.
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The Therapy for Black Girls podcast is your space to explore mental health,
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Hi, I'm Brendan Francis Nunehm.
I'm a journalist, a wanderer, and a bit of a bon vivant, but mostly a human just trying
to figure out what it's all about.
And not lost is my new podcast about all those things.
It's a travel show where each week I go with a friend to a new place
and to really understand it,
I try to get invited to a local's house for dinner
where kind of trying to get invited to a dinner party,
it doesn't always work out.
Ooh, I have to get back to you.
Listen to not lost on the iHeart radio app
or wherever you get your podcasts.
I'm Jay Shetty and on my podcast on purpose,
I've had the honor to sit down
with some of the most incredible hearts and minds
on the planet.
Oprah, Kobe Bryant, Kevin Hart, Louis Hamilton,
and many, many more.
On this podcast, you get to hear the raw, real life stories
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Listen to on purpose with Jay Shetty on the iHeart Radio app Apple Podcasts or wherever you get your
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Hey everyone, welcome back to On Purpose and on one health podcast in the world thanks to each
and every single one of you who come back every single week to listen, learn, and grow.
Now, I'm really excited about bringing you fascinating guests where we can dissect their minds,
understand their concepts and theories, and figure out how to practically live their messages
in our lives. And you know how much I love authors and how much I love books. And I remember seeing
this on a list of books that Adam
Ron and Susan Cain had published.
And it immediately caught my eye because the title
was Think Like A Rocket Scientist.
And I thought to myself, this is cool,
who's written this?
And it happened to be a form of rocket scientist.
And I was fascinated because obviously, as you know,
my books will think like a monk written by me
a form of monk.
And I think, oh, here we go.
We got something in common.
We're trying to challenge people to think differently.
And so this book immediately caught my eye.
I've read through a ton of it already
and commented at the finish it,
but I'm so excited that today I get to sit
with the author, Ozanne Varo, is a rocket scientist,
turned award-winning professor, author and podcast host,
a native of Istanbul, he moved to America
to major in astrophysics at Cornell
University, then served on the operations team for the 2003 Mars Exploration Rovers project.
Viral later became a law professor at Lewis & Clark College and wrote the Democratic
Cube DeR published by Oxford University Press. Viraryals articles have appeared in outlets
such as the Wall Street Journal, Newsweek, BBC, Time, CNN,
The Washington Post, Slate and Foreign Policy.
Now, this is gonna be really interesting to you guys,
because I know you like regular content.
He blogs weekly on his website,
osanvaryals.com will give you the link later,
and Varyals has delivered keynote speeches
to both small and large groups
at major corporations, nonprofits,
and government institutions.
Today, as I said, we're going to speak about his new book,
which is Think Like a Rocket Scientist,
the simple strategies you can use
to make giant leaps in work and life.
Azan, what a pleasure to have you here today.
Jay, delighted to be here.
Thank you so much for having me on.
Yeah, absolutely.
It's not every day that you get to sit down with a former rocket scientist
This is I see this as a huge honor or a former monk for me, you know
It's like this is like almost the beginning of a joke like a rocket set a former rocket scientist and a former monk walking to a bar
So true. We'll see what happens next. Yeah, we need to invite a funny friend too. It's like,
who else can we invite to our, you know, they always say like a good conversation is between like
people who just have really crazy unique experiences. And I feel like this is kind of like that,
you know, like rocket scientists, at least from my uneducated brain, you know, it's all about
exploring and going outward and seeing what's possible
and living as a monk is all about going inward and seeing what's possible.
And so it's fascinating to sit down with you and think about that.
But I want to start off with this question as we dive into your book and talk about many
things.
How do you actually become a rocket scientist?
Like what is the process of that?
Because growing up, I didn't even know that existed.
And often, we kind of refer to it in some ways,
like among, we refer to it as a term that it's kind of like
make-believe or imaginary.
Or it's not necessarily a real thing.
So tell us that.
Yeah.
You know, there is no college major called Rocket Science.
There was actually probably no one
with the official drop title rocket scientist.
We just use the term rocket science colloquially
to refer to the science and engineering behind space travel.
So for example, I was an astrophysics major,
but you can also become a rocket scientist
by majoring in aeronautical engineering, for example.
So for me, the term is used broadly
to refer to people working on space travel, people working
on converting the seemingly impossible into the possible.
Yeah, it's awesome and fascinating and it's great to hear that because I was thinking,
wow, what if they were actually job titles called Rocket Sign?
It would be crazy, it would be crazy.
But tell me about this, when
you decided to write this book, why did you think it was important? Similarly, I was
trying to challenge people with mindsets with my title, why was it important for you to
challenge people right now to start thinking like a Rocket Scientist? What is it about
the thinking of a Rocket Scientist that is it about the thinking of a rocket scientist
that is so vital and important for everyone today?
So I opened the book with telling the story
of President John F. Kennedy stepping up to the podium
at Rice University Stadium.
This was in September 1962.
And he pledged to land a man on the moon
and return him safely to the earth before the decade is out.
Now, at the time, this was literally a moonshot.
And a lot of people in the audience thought he was crazy.
People at NASA thought he was out of his mind,
because so many prerequisites for making the moon landing
a reality hadn't been done yet.
No American astronaut I worked outside of a spacecraft,
two spacecraft that had never docked together in space.
NASA didn't know if the lunar surface was solid enough to support a lander or whether
their communication system would work on the moon.
I mean, JFK actually said some of the metals required to build the rockets hadn't even
been invented.
We just jumped into the cosmic void and hoped that we'd grow wings on the
way up. And grow those wings we did. In less than seven years after Kennedy's pledge, Neil
and Buzz took their giant lead from mankind. And the contrast I like to draw is a child who
was just six years old when the Wright brothers took their first power flight. So this was back in 1903. It lasted for about 12 seconds, moved 100 feet,
would have been 72 when the flight became powerful enough
to put a man on the moon.
I mean, think about that for a second.
That's 66 years.
That's within a single human lifespan.
And that giant leap is often attributed to technology, right?
This was a triumph of technology,
but I don't think that's right.
I think the triumph really belongs
to the humans behind the technology.
And a certain thought process they used
to turn the seemingly impossible into the possible.
So I wanted to write a book about that thought process
in part because the rocket science,
it's such an intimidating term, right?
Hence the saying like this is rocket science or it's not rocket science., right, hence the saying like this is rocket science
or it's not rocket science.
So we tend to put these people in a corner
and say that's just reserved for geniuses, right?
I don't want to know anything about that
because it's too complicated.
So I didn't want to write a book
about the science behind rocket science,
but I wanted to take these nine simple strategies
from rocket science about approaching uncertainty,
about innovating within constraints.
Talk to people about how rocket scientists approach failure,
how they approach success, and walk them through really simply
how they can take these principles and use them in their own lives
to make giant leaps.
Yeah, and I love that.
I love how practical that is because I think for anyone,
and obviously you've given a very grand example of like, you know, when John F. Kennedy is pledging to go to the moon, but
you think about even in our lives, like so many times we have ideas or dreams or things
that we would love to work towards, but we kind of see it as unreachable.
And we kind of put them and leave them there on the shelf
and we go, oh, well, let's never really get it happen for me.
It's probably not possible.
But what I feel like you're trying to do with this book
and that's what I saw when I was reading it,
is that these nine strategies that you share,
they're actually like little steps
to be able to make that giant leap in your own life.
And I really appreciate that because I think,
whenever you hear about these, especially these big statements,
I think there's a famous statement from Henry Ford.
And it was like, if I asked people what they would have wanted,
they would have said, fast to horses.
And it's like, you know, that people don't have the vision
to really bring that into reality.
And I feel like you're trying to ground that for all of us
through all these nine strategies.
And I love the studies that you do share
and the stories that you do share in here.
What is some, what was the one that surprised you the most?
Right?
What was the outcome or the kind of principle
that you actually thought, you know,
that's actually really counterintuitive.
Like you may have thought of it some way,
but actually it was like, oh no,
that totally blew my own mind, or blew your mind.
I think the last chapter in the book,
which is called Nothing Fails Like Success,
is probably one of the more counterintuitive takeaways
from the book, right?
Because we tend to think of success as a good thing.
I devote that chapter to explaining how success
can create complacency.
And I discuss to the biggest disasters in
rocket science history, which are the challenger and Columbia Space Shuttle
disasters, which claimed the lives of all seven astronauts on board. And those
disasters happen after NASA had experienced a string of triumph with successes.
So with respect to the challenger, there was a number of really successful
challengers, Space Shuttle launches, I'm sorry, leading up to challenger. And NASA began to develop
tunnel vision. Even when engineers were raising their hands and saying, look, the O-rings, which were
responsible for the explosion of the challenger, they were being damaged, flight after flight.
And one engineer actually six months before the challenger disaster, he wrote a memo
that turned out to be really prescient.
He said, if we don't do something about the problem with the O-rings, which by the way,
are these flexible rings that seal the boosters to make sure that hot gases don't escape.
So they serve a critical function. He wrote a memo saying that if we don't fix this problem,
it's going to be a catastrophe of the highest order.
I'm talking the loss of human life.
But the managers ignored the engineers requests,
because they thought, look, in previous missions, we succeeded.
Even when there was damage to the O-ring.
So as long as we repeat the process that we followed yesterday,
then success is inevitable.
And basically, the same thing happened
after the Columbia Special disaster as well.
The technical flaw was different, but the underlying cultural
flaw of success creating complacency, of success creating
conformity, was very much the same.
And so to me, that was really counterintuitive because our first instinct when we succeed
is to start lighting cigars, right?
Popping champagne course to start celebrating.
But when we do that, we fail to realize that we may have succeeded despite making a bad
decision, despite making a bad decision,
despite making a serious misstep.
And if you don't sort of sit and conduct
the same type of analysis that might follow a failure,
if you don't look back and say,
you know what, why, what role did luck and privilege
and opportunity play in this success?
If you don't do that sort of reckoning, then
those small little failures will eventually snowball into something that you can control.
So I think there's a lot of value to thinking of ourselves even after we succeed as a work
in progress. So I think the moment you think you've made it is the moment you stop growing.
The moment you declare yourself to be an expert on something is a moment that you start, you know, making
confident declarations without backing it up with the facts. The moment you think you're in the lead is the moment you just stop
listening to other people. And so, um, so I think there's a lot of value to even when success arrives to staying humble and realize that, you know what, you succeeded not necessarily
because of your genius, but you may have gotten lucky.
And if you don't fix the errors that happen in the path to that success, then those failures,
those small failures might catch up to you in the long run.
Yeah, I think that's a super powerful and strong message.
I think there's this. I saw this really good viral video recently.
I think I shared it to an Instagram.
It was a video that someone had compiled of, and the tagline was, don't celebrate too early.
And it was a compilation of like swimming races, marathon sprints, where the person just
started celebrating when they were about to hit the line and the number two came and took their place
And it's happened multiple times and obviously that's in a very
That's in a very specific, you know race scenario, but even in life it's so much so I feel like yeah
You don't learn as much when you win unless you conduct that analysis and I remember in a very small way
I remember every time I if I did well in exams,
I would always regret it the year later when I'd be like, wait a minute, how did I do well last
year? Like I wish I wrote down why I did well, right? Because then I would have some thing to go on.
And you're so right that there's such a need for that post-win analysis and the appreciation of not just luck, but the appreciation of things
that lined up, the appreciation of things that just happened, not even by chance to look,
but by happened because the things that went right that you didn't expect, right?
And I think it's almost like when we win, we're like, are we expected that to happen?
But when we lose, it's like, oh, I didn't expect that.
And then that's when we tear it apart.
Hey, it's Debbie Brown.
And my podcast, Deeply Well,
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Big love, namaste.
A good way to learn about a place
is to talk to the people that live there.
There's just this sexy vibe and Montreal, this pulse, this energy.
What was seen as a very snotty city, people call it Bosedangeless.
New Orleans is a town that never forgets its pay.
A great way to get to know a place is to get invited to a dinner party.
Hi, I'm Brendan Friends' newdom, and not lost is my new travel podcast,
where a friend and I go places, see the sights, and try to finagle our way into a dinner party.
We're kind of trying to get invited to a dinner party. It doesn't always work out.
I would love that, but I have like a Cholala who is aggressive towards strangers.
We learn about the places we're visiting, yes, but we also learn about ourselves.
I don't spend as much time thinking about how I'm going to die alone when I'm traveling,
but I get to travel with someone I love.
Oh, see, I love you too.
And also, we get to eat as much—
I love you too.
I have a lot of therapy goals behind that.
You're so white, I love it.
Listen to Not Lost on the iHeart radio app or wherever you get your podcasts. I'm Dr. Romani and I am back with season two of my podcast Navigating Narcissism.
Narcissists are everywhere and their toxic behavior and words can cause serious harm to your mental health.
In our first season, we heard from Eileen Charlotte, who was loved bomb by the Tinder Swindler. The worst part is that he can only be guilty for stealing the money from me, but he cannot
be guilty for the mental part he did.
And that's even way worse than the money he took.
But I am here to help.
As a licensed psychologist and survivor of narcissistic abuse myself, I know how to identify
the narcissists in your life. Each week you will hear stories from survivors who
have navigated through toxic relationships, gaslighting, love bombing, and the
process of their healing from these relationships. Listen to navigating
Narcissism on the iHeart Radio app, Apple Podcasts, or wherever you get your
podcasts.
I guess a lot of people feel and you address this to a lot of people feel like they never
we. And so they're more in that category of failing. And I think this, I've seen this
quote before and seen it turn around before called fail like a scientist. And it's almost like, fail like a rocket scientist sound even more aligned with it.
And you talk about failure in the book.
Tell us about how to really fail effectively because you talk about not just failing fast
but learning fast.
And I love that change.
And I want to know more about that because I think we hear a lot about oh just fail and it's okay to make mistakes and it's okay to fail
But I'm more fascinated by how we can really fail effectively and dive into that because I think for most people they don't win and get complacent
We fail but we don't learn fast enough. So let's let's dive into that
Yeah, that's absolutely right Jay and I think the distinction that you just mentioned between failing fast and learning fast
is a really important one.
Because that mantra of fail fast, fail often,
fail forward is all the rage these days in Silicon Valley.
I was reading that, and I talk about this in the book too,
that Silicon Valley companies are now
holding funerals for failed startups,
complete with like DJs, spinning records and backpipes and liquor
flowing freely.
And I don't buy it.
I don't buy it because go back to our discussion with success.
When you celebrate something, you're probably not learning from it.
And so to me, the goal should be to learn fast, to not fail fast, and research
really bears us out too. I said a research study of cardiac surgeons who actually get
worse after they fail, after they bought your procedure. They don't get better. Failed
entrepreneurs are no more successful at taking a company public than first time entrepreneurs.
It happens, we don't learn from failure because often we attribute failure when we fail to
external factors.
You know, we say we failed not because I made a mistake, but we failed because it wasn't
the right time, right?
We failed because of the customers or the competitors or the regulators.
And when we don't do that internal reckoning, then we don't learn from anything. So moving from failure to failure without really learning
is a recipe for disaster.
It's a scientist to take a very different approach
to failure, to them, and this is true for successful businesses
and successful people as well.
Failure can be the best teacher
if you know how to approach it properly.
And almost all breakthroughs are evolutionary, not revolutionary.
So let me talk about what I mean by that, because you'd write a lot of people think like
they're not succeeding, but they're not succeeding because their time horizon is
already attached toward the short term, right? They're looking at the next week, the next month, and they're not looking as Kennedy did
seven years down the road, or even a year down the road.
If you look at scientific history, every single breakthrough has been evolutionary.
Albert Einstein's first several proofs for E equals MC squared completely failed.
Thomas Edison famously said,
I haven't failed, I just found 10,000 ways that won't work.
James Dyson, the famous British inventor,
he spent I think 15 years came up
with over 5,000 prototypes of his bagless vacuum
until he found the one that worked.
So we tend to be obsessed with grand openings, but the opening doesn't have to be grand as long as the finale is.
And I think one of the best things that we can do, and I see this with businesses, with politicians, businesses are chasing these short term quarterly outcomes, politicians are looking at the immediate electoral cycle, but the businesses and the people who can calibrate their thinking for the long term.
Know that they might not have to endure some pain
in the short term that they might have to fail a few times,
but if they're learning from each of these failures,
if they're learning fast,
that's gonna be the recipe for creating something
extraordinary down the road.
And when I look at my own life,
any success I had with the book came
because of decisions I made three years ago, four years ago, not decisions I made two months ago.
The really important decisions tend to have a long lifespan. But once you start planting the seeds,
they'll grow slowly. But if you keep doing that, then they become something that's really
far more than what
you could have expected, which is true for the moon landing as well, right?
I mean, seven years from Kennedy's plush to landing on the moon is really incredible.
And it's because for once we decided to look not for the next year, not for the next two
years, but for seven years down the road.
Yeah, definitely. That reminds me of a statement I had from Bill Gates
where he said that we overestimate what we can do
in one year and underestimate what we can do in 10 years.
And I guess it's hard though to feel like when you're making
a decision, it never feels right
because we decide whether decisions feel right
based on the result.
And that's actually a mistake I feel
because sometimes you can get a result
that you didn't want from the right decision
for you at the time.
But I feel like so much of our decision making
is given validation based on the result. Does that make sense? Yeah, yeah, yeah, exactly
We're always like we paralyze ourselves because we're like I don't have this the right decision because I don't know
What's gonna happen in three years? So how do you make a decision?
Regardless of trying to live three years ahead because in one sense you no one knows right no one can see that
Yeah, and I want to underscore what you just said, Jay,
because it's so, so important.
It's possible to do lots of things right and still fail.
And it's also possible to do lots of things wrong
and still succeed.
This happens all the time.
I mean, this happens in soccer, this happens in landing
a rover on Mars, this happens in soccer, this happens in landing a rover on Mars, this happens in businesses,
but we're so obsessed with the outputs that we forgot, we forget the quality of the inputs.
And so, on a personal level, the thing that I do is, and the thing that I advise other people
on businesses to do is to reorient their focus away from outcomes and toward
inputs.
So, for me, for example, writing the book, if I'm thinking about bestseller lists and
how many copies the book is going to sell, two things are going to happen.
One is going to completely rob the joy out of what I do.
I mean, I love writing.
It's like the thing I love the most. When I get up in the
morning, I spend three hours writing, and that's a great day for me. But once I start thinking about
quantity of sales and bestseller lists, completely robs the joy away from what I do. And number two, and
perhaps worse, when people start focusing on outcomes, they start making bad decisions. Because they
try to sort of anticipate
what the market is going to want and sort of cater to that.
That's certainly an important part of the equation,
but it can't be the only part of the equation.
And so often, we're so narrowly focused on the outcome
that we forget about the inputs,
the things that are actually going
to make our work great.
So I think that pivot from outcome to process is a really important one.
Another useful strategy that I've used in the past, too, that I've seen successful businesses
use, is the pre-mortem.
So to take some of the focus out of the outcome, you basically say the pre-mortem says, let's
assume that whatever working on failed
and work backward from that to figure out
what may have gone wrong.
And then you sit down and say, okay, well,
it failed because of X, Y, and Z.
So for example, for me, the failure would be,
I didn't submit the book on time to the publisher.
And then I work backward from that to figure out,
well, why may I have failed, right?
It could be because I didn't do the research in a timely fashion.
It could be because I wasn't doing the writing on a consistent basis.
And then you figure out basically ways to guard against those threats.
And that also has a way of identifying things that could lead to potentially bad outcomes. But really, the best thing we can do is to be more input oriented and less outcome oriented.
And that requires, after, by the way, both failure and success, asking the same questions.
What went wrong with the success?
What went right with the success?
What went wrong with the failure?
And what went right with the failure, and what went right with this failure.
That takes the focus off of the outcome and points you toward what matters, which are
the inputs.
Yeah, I'm so glad we agree on that.
I've actually shared something very, very similar with the book when I get asked the
same thing.
I couldn't agree with you more.
It's such an obsession with the process because it's that obsession with the process that gives
the best opportunity for the result.
As opposed to the focus on the result and the reward completely takes you away from this
current ability to be creative.
With what you do, my creators, I've often described it as like selfish creators and
sell out creators.
So I think of like a sell out creator is a
creator who's trying to pander so much to the audience that you miss out on your inner voice,
which is actually what makes it unique. And then the selfish creator is kind of like the person
who writes a book that only they want to read. And that we know that isn't good either because it's
kind of like, you know, and so yeah, finding that balance, but still always focused on the
input. I think it's so important before you start focusing on thinking about how to market something
or put something out there.
And those are some really powerful entrepreneurial tips.
I wanted to ask you if you could explain what first principles thinking is and how Elon Musk
has used it because I think that would really interest my audience as well.
Sure.
So when Elon Musk was first thinking about sending rockets
to Mars, to take people to Mars,
he first began by shopping for used rockets
on the American market.
And Musk was a really rich guy.
This was right after he sold PayPal to eBay.
But even as wealthy as he was, rockets
were way too expensive on the American market.
So he then went to Russia, I kid you not to shop for decommissions intercontinental ballistic
missiles without the nuclear warheads on top of course, but even those were too expensive.
So one of his plane rides back from Russia empty handed, he had an epiphany, and he arrived
that epiphany using first principles thinking.
So first principles thinking is a way of cutting through assumptions that are cluttering
your thinking as if you're cutting through a jungle with a machete.
You're basically unlearning what you know, you're leaving behind the baggage of history
to pave the way for a better tomorrow. The analogy I give in the book is a
difference between a cover band and an original singer. So a cover band plays
somebody else's songs, but the original singer goes back to the raw
materials, the musical notes, and goes through the painstaking process of
creating something. So Elon Musk realized initially that he was playing the role
of a cover band and trying
to buy rockets that other people had built and so he went back to first principles and asked
himself, well, wait a minute, what is a rocket made out of?
Like what are the non-negotiable raw materials of a rocket?
And how much would it cost if I just bought these on the open market and then built the
rockets myself?
And it turned out that it was like 2% of the typical price of a rocket, which is a crazy
ratio.
So he just said, screw it.
I'm going to build my rockets, my next generation rockets from scratch.
And first principles thinking led him, along with Jeff Bezos, a space company, Boulot
Origin, to upend another
deeply entrenched assumption in rocket science. So, for decades, rockets that carried their
payload into orbit couldn't be reused. They would burn up in the atmosphere or plunge into
the ocean, requiring an entirely new rocket to be rebuilt. Now, imagine doing that for commercial
flights, right? You fly from I'm in Portland,
you're in Los Angeles, J, I fly from Portland to Los Angeles, the passengers deplane, someone
steps up to the plane and just torches it. Sounds crazy, but that's basically what we did for
rockets for decades. And a modern rocket isn't that much more and more expensive than a Boeing 737,
but space flight is so much more expensive because rockets couldn't be reused, at least
not efficiently.
And SpaceX and Blue Origin have both changed that.
They're reusing numerous rocket stages, sending them back out to space like certified pre-owned
vehicles.
And so when SpaceX took two NASA astronauts
to the International Space Station,
it was a few weeks ago when we were recording this,
but the first stage of the rocket
that carried them into space, landing back,
landed back on the, on the sparse, in the middle of the ocean,
there's now a landing pad next to the launch pad
at Kennedy Space Center.
And that's a new thing in rocket science because both Elon Musk and Jeff Bezos were able to
look at the problem in a different light than others had done before and questions and assumption
that that's so many people in the industry had taken for granted.
Yeah, that's fascinating. I had no idea, I've never heard that before.
I definitely didn't know that.
It's what I like about it the most is just that,
I think so many of us in our life
fall into the bad habit of allowing the assumptions
that we hear of an industry or a group
or a society or a community
to become our assumptions and our reality.
And it's like, you know, almost like
assumptions, just just putting on other people's assumptions as if there are clothes. And then
all of a sudden, it feels like there are assumptions. And they just block us from being really creative,
being really innovative, and finding these solutions. And we may not even be trying to solve space
travel. But the point is that the same principle is so powerful for us,
whether it's with our habits or even whether it's
with what we think is possible.
And, you know, I think so often we hear things like,
oh, but you need money to make more money,
like as an example.
Right.
And it's like, oh, well, if you adopt that assumption,
it means you will be waiting a very, very long time.
Or we have an assumption of like,
oh no, you have to have educated or trained in this way to be in that industry or whatever it may be.
And I think you're so right that all of these things end up blocking us. And just
yeah, just kind of wasting time. They make us waste time when we can go.
Yeah. And what you strive for ends up becoming your ceiling, right? So if you're striving to be mediocre, then that's the best you can do.
You can't always get what you want as the Rolling Stones remind us, but if you aim a little
bit higher than you have in the past, it's amazing.
And especially if you're reoriented toward the long term, it's amazing what you're
able to accomplish.
I think many of us operate out of like jail cells of our own making.
We're gripping the bars, we're cursing the guards, let us out, but the door is open actually.
You can just get out and leave, but we're operating on there's so many assumptions.
And by the way, this is not our fault.
These assumptions usually come from social conditioning.
They come from educational conditioning as well.
Like, we've been seduced into believing that flying lower is safer than flying higher.
That small dreams are, are wiser than moonshots.
And when you hear that message over and over and over again,
it becomes your jail cell.
And when you hear that message over and over and over again, it becomes your jail cell.
You know, I was fortunate enough to,
I grew up in Istanbul in very humble circumstances,
but my parents made me believe that basically,
if I worked hard for it, that anything was within my reach.
And so what I was 17 years old,
I learned English as a second language,
came to the United States by myself,
my parents didn't speak a word of English, but they encouraged me to pursue my dream.
So I remember I was 17 years old, I got into Cornell, and I was sitting in Istanbul, and
I was obsessed with space, even then.
I mean, I was obsessed with space dating back to like when I was five.
And I was researching what the astronomy department at Cornell was up to.
And I saw that a professor was in charge
of this plan mission to Mars.
That what would later be called
the Mars Exploration Rovers Project.
And, you know, if I was operating out of the jail cell
that my society had constructed for me,
I probably would have said, oh,
like it's amazing that
he's working on this and how lucky are the people that are working with him.
But there is no way that I'm going to apply, right?
Because what do I have to contribute?
And that voice definitely appeared in my head.
He said, the voice said to me, you're a skinny kid with a funny name, but you know, from
a country halfway around the globe,
if you send this email to him asking for a job that doesn't exist,
there was no job listing.
He's just gonna laugh, right?
Like, this is a complete moonshot for you.
Know your place and don't do it.
But then I ask myself two questions,
and these two questions I still ask myself every day.
The first one is,
what's the worst that can happen? The worst that can happen, honestly, in most cases,
is like everything that you care for is still going to be there. For me, the worst case scenario
was that he just never went back to my email. Even if you can come up with more answers to that,
by the way, write them down. It's really powerful at writing down
those possible worst case scenario,
has a strange way of like disempowering them.
And then ask yourself also, and this is the question
I asked myself, was the best that can happen?
If you send this email, was the best that can happen
and the best that can happen did happen,
which is I landed a job on the operations team for this Mars project in like two weeks later, I had front row seats to the action.
And, you know, thanks in part to I taught myself how to program in high school. But, but I
think that that is that is really, really important because we, we just, we get in our own
way in so many different ways that it's not our fault.
It's so much social and educational conditioning and it requires purpose and effort
and being intentional to be able to strip away those layers of social conditioning
to regain our childlike curiosity and the childlike dreaming that we used to do,
which is I think so important
and such a crucial ingredient in any success story.
Yeah, that's, thank you for sharing that, by the way.
I was gonna dive into that.
So I'm glad you shared that then your journey to that
because, I'm sure many of your school friends
would have not thought about doing something like that
or maybe some of them tried
or maybe some of them would have even have been envisioned it.
And so often we're thinking differently to the people around us.
And it's scary.
It's scary to think differently to the people around you.
And I think a lot of people listening or watching this can identify with that where you
feel a bit of fear because you're like, oh, maybe I'm not allowed to think like this.
Or maybe I shouldn't think like this.
Or maybe actually if I think like this, I'm going to to think like this or maybe I shouldn't think like this or maybe actually if I
think like this I'm going to get into more trouble. But you spoke about two things that are really
important. You talked about working hard and obviously we hear a lot about working smart.
And what I like in the book is you talk about a different screen strategy and a tactic.
And you give this example of Tina Cedig's $5 challenge. But the reason why I wanted to bring that up is I think that's a really important distinction
because I think in our journeys sometimes to create these moonshots,
there's a big difference in strategy and tactic.
And everyone tries to use the word strategy a lot.
And we also try to use the word tactic and hacks a lot.
But there is a big difference.
So yeah, if you just explain that to us the difference in how we think more strategically
for our own child.
Sure.
So tactics and strategy, as you said, they tend to be used interchangeably, but they actually
refer to very different things.
So tactics are, I will actually, I should start with the definition of strategies.
Your strategy is like a plan, an overall plan for achieving an objective.
And then tactics are the tools you're using, the actions you're taking to actually get
to that objective.
And often, tactics are traps.
And what we see when people look for life hacks, for example, or a formula, they're asking
tactical questions.
They're trying to see, well, let me see what this other person did.
And let me just copy and paste their tactics and expect to get the same outcome,
which is usually a recipe for disaster.
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But strategy is very different.
Once you define your own strategy, once you zoom out from the tactics to thinking about what you actually want to achieve in your
life, then tactics become a lot more malleable.
Then there is like so many, so much more wiggle room in terms of coming out with different
ways of achieving something.
So you mentioned the $5 challenge that Tina Ceele
gives that at Stanford, if I can just recap that
for the audience.
So Tina Ceele is a professor at Stanford
who runs at entrepreneurship class
and she walks into a classroom and divides up the classroom
into teams.
And she says, each team gets $5 on seed funding.
And your goal, you've got two hours
to make as much money as possible,
and then you're gonna give a three minute presentation
to the class.
So take a moment to think what you would do
if you were in one of these teams.
Now most teams did what you might expect them to do.
They took the $5 and they bought materials
for a makeshift car wash,
or they went all school and started
like a lemonade stand.
And those teams didn't do really well.
The teams that were a lot more successful asked a very different question.
They realized that the tactic, which is the $5 bill sitting in front of you, was basically
a worthless and distracting resource.
Instead, they went back to first principles,
which we talked about before,
and framed the problem more broadly as,
what do we do to make the most about money as possible
if we start with absolutely nothing?
So one particularly successful team
ended up making reservations at popular Silicon Valley
restaurants and then selling those
reservation times to wealthy executives who wanted to skip the wait.
And they made an impressive, I think, $300 in two hours.
But the team that came in first realized that both the $5 tactic and the two hours were
not the most valuable in their arsenal.
Instead, they realized that the most valuable tool
in their arsenal was a three minute presentation time
they had in front of this captivated Stanford class.
They ended up selling that three minute slot
to a company that was interested
in recruiting Stanford students
and walked away with like $700 and it's genius because they were asking
the strategic question of like, what do we do?
What do we have here?
It's so easy to get distracted by the $5, right?
So ask yourself, what is the $5 in your life?
What is the three, how do you abandon that and find the more valuable two hours?
But even that, how do you abandon the two hours and find the most valuable three minutes?
That's in front of you, that's sitting in front of you, that's just looking right at you.
You know, breakthroughs, we tend to think, begin with a smart answer, but they often begin
with a smart question that reframes a problem and
Season and the lights that no one else is seeing it
You know the way you told it as well, which I thought was brilliant
It's almost like yeah the resource that we almost have sometimes we're like okay, so I've got
$500 to invest so I've got $50 to invest and you're so right that that can actually be a distraction in the limitation as opposed to a
Broke thing in that. And you're so right that that can actually be a distraction and the limitation as opposed to a growth thing.
Second of all, the two hour time constraint, we often tell ourselves, I've got to do this
in the next three months and it's just a false time constraint, right? There isn't a real
deadline to it and we're putting a false deadline on ourselves. And then finally, we often
miss the smallest amount of time that actually could be the most valuable. When you think
about three minutes
I've got three minutes to present we got to prepare for that
But you don't see that as an opportunity and when you hear that example
You're like that makes so much sense
But but that's not the first thing that would come to any of our minds
I guess my question begins to think how do we start
Shifting to think in that direction. What what are the habits? What are the
Mental changes that that a rocket scientist or people who are able to think in that direction. What are the habits? What are the mental changes that the rocket scientist
or people who are able to think like that? What are the steps that they're taking to get that?
Because we're not going to get there overnight by trying to imitate that example. It's very easy
to think, oh yeah, next time someone asks me that cool question, I'm going to try and then we
learn, right? It doesn't work like that. So how do you actually build that mental muscle that allows
you to actually think like that?
Absolutely.
So there's a number of things you can do.
One is to first become better at asking questions.
I think that's such an important skill,
because we live in a society that's so obsessed
with answers and finding the right answer.
But right answers are so cheap these days.
Honestly, if by the time that you can Google
and find the answer to a question on Google,
the world has moved on.
But being able to ask smart questions
is a really important skill.
And one of the ways that you can do that
is to be able to sort of emulate the team
that won the $5 challenge,
is to ask strategic questions
and move away from tactics.
So move away from the what you're doing
to why you're trying to do what you do.
So think about strategy,
because once you zoom out to see the strategy,
then you might be able to spot tactics
that other people are missing.
The second thing that I found really valuable
is to bring in people into the conversation,
who know nothing about what I'm working on. So outsiders basically. And outsiders have a way
of asking really good questions to spot what you're missing. Because they are not
whether it's a conventional wisdom, they don't know the status quo. So they're going to ask you
what people call
quote unquote dumb questions.
They're actually not dumb at all
because they go to some like fundamental aspect
of the problem that you're failing to see.
And this is why, by the way, so many of the success stories
that we just talked about are outsiders to their industries.
So Elon Musk, he came to rocket science
from Silicon Valley and he learned about rocket science by reading textbooks
on a beach somewhere in Rio de Janeiro after his sole pay belt to eBay.
Jeff Bezos was in the finance world before he went into to start Amazon.
Reed Hastings was a software developer before he started Netflix and all of these people were able to see the holes
in the thinking of the established players
because they were outsiders.
And so this doesn't mean that, you know,
you hire an expensive consultant
or bring in an expensive speaker,
it could be as simple as talking to your significant other
or your friend who knows nothing about what you're working on,
but presenting to them what you're thinking about
and letting them ask those really simple questions
that are going to jolt you out of your perspective.
The story I tell in the book is about JK Rowling
and the first Harry Potter book.
When she submitted the Harry Potter,
I think it was the Sorcerer Stone,
which is the first book,
to publishers, they were unanimous in their opinion. They all thought that the book was not worth
printing. One publisher in the UK called Bloomsbury Publishing, so promise in the book,
one others missed it. And the head of Bloomsbury Publishing, Nigel Newton,
he saw promise in the book because he had a secret weapon by the name of Alice,
his eight-year-old bookworm daughter. And so what Nigel did was to bring the first chapter of
Harry Potter home with him. And he gave the first chapter to Alice. Alice read the book,
and she came back down, stairs, and went to her dad and said, Dad, this is so much better than anything else I've read.
And the input of Alice convinced her dad to write a meager
2,500 pound check to JK Rowling to acquire the rights
to publish the first Harry Potter book, which, by the way,
is the best bet made in publishing history, right?
Because JK Rowling is now a billion dollar author,
all because Nigel Newton was willing to get the opinion
of someone who was a complete outsider
to the publishing industry, Alice,
but was a member of the target audience for the book.
So that's something else you can do
is to bring in outsiders into the conversation.
And the third thing I would say
is to be very intentional
about questioning the assumptions in your life.
So ask yourself, you know, why do I have this process?
Why do I have this routine?
Why do I have this habit?
Why am I doing what I'm doing on a daily basis?
Because we normally don't ask those questions.
When we get into the habit of doing something,
we're operating on autopilot, right? It's like, you know, choose your adventure, choose your own adventure
book that always has the same ending. So it's really important to disrupt yourself from
time to time and ask, why is this process in place? Why am I taking the same route to
work every day? Why am I using this browser to do what I do? I mean, these are very simple questions, but if you extend them to the more important decisions in your
life, it's really amazing what can happen as a result. Before we started recording, we
were talking about how my book tour got canceled because my book was published on April 14th
when the pandemic was wreaking havoc on the world. And you know, that I spent two days just being miserable
because I was basically trying to control
what can't be controlled, right?
I can't change the pandemic.
I can't change its disruption on my book marketing plans.
But then that disruption, I started asking myself
the more productive questions of,
okay, I can't change the hand that the universe dealt me,
but what can I do with the hand that I was dealt?
What assumptions am I operating under?
And my assumption, by the way, which was not first principles thinking,
was that author's new book tours.
And this is the only reason I was doing it, by the way,
right? Like other authors I admire, they publish a book, they go on a book tour. So I'm going to
publish a book. I'm also going to go on a book tour, but not stopping and asking myself the more
strategic question of, well, what is the purpose of a book tour? Because a book tour is a tactic,
right? In service of a broader strategy of spreading the word about the ideas in the book.
That is my overall goal, is to help empower people to think like a rocket scientist, to reimagine
the status quo.
And if I zoom out and ask myself that strategic question, the tactics become malleable.
And by the way, I started to realize that the tactic of a book tour is like the $5 bill. It's not worth the certainly not, but it's not the best use of my time.
I mean, I could get on a plane and fly to New York and walk into a Barnes and Noble and sign
books for 50 people and come home and that's going to take me an entire day or two.
Or I could sit in the comfort of my office as I'm doing now, and do virtual events and virtual book launches
and podcast conversations and reach a far bigger audience
that I would have reached with a book tour.
And often we don't question assumptions
until the universe forces out of the status quo, right?
Forces us out of the status quo.
That's when we start questioning everything,
but the people who get ahead are the ones quo, that's when we start questioning everything, but the people who get ahead
are the ones who do that questioning before they're forced out of the status quo, before a crisis
strikes. They're doing the questioning and asking these strategic questions to themselves
before crisis comes knocking on the door. So you have to, in many cases, dig the well before your thirsty and think through your outdated assumptions before the
universe does it for you.
I couldn't agree with you more. Thank you for that very thoughtful
set of steps and thoughts that we can go to and it all comes back
down to asking the right questions. And that's, you know, that's
what we forget. You're right. Like when you ask yourself the wrong
question, you get lost in a whole trajectory.
The wrong question of like, okay, well,
what are other authors doing that I have to do?
Right, like that question is what leads you down
this whole trajectory of planning and building and traveling,
and then you come back from all that,
go wait a minute, that didn't make any sense.
And so, or not that it didn't make any sense,
it wasn't right and appropriate
for the kind of time that we're in.
And I can agree with you more.
So I'm, yeah, I'm hoping that everyone's listening right now.
There's a lot of subtext in what
I was on telling us around just, you know,
really looking at the decisions you're making
in your life right now, really reflecting about
the steps you're taking in your life right now.
I'm just questioning why you're doing them,
what you're doing them for, why they make sense.
And if you don't have a good enough answer for yourself,
and that's really the most important answer is,
can you answer it for yourself?
Because someone else may have a perfect reason
for why they think you should do something.
But if you don't have a good answer for why you think
you should do it, then it's probably not as strong as you believe it is.
So I was on a few more questions for you before we round up, but I want to ask you this one
on the book, why do you suggest we use the Lisa Badel's Kill the Company exercise?
I love it too, it's another great example.
Yeah, it's one of my favorite exercises.
And the story I tell in the book is from Merck and how Merck CEO Kenneth Frazier applied
it, but basically he asked his executives to play the role of from from Merck and how Merck CEO Kenneth Frazier applied it, but basically he asked his executives
To play the role of one of Merck's top competitors for a day and so they switched perspectives and
They figured out ways to kill the company to put Merck out of business
Which is when CEOs talk about changing innovation?
They're asking usually the cliche questions
like how to think outside the box,
or what's the next big thing.
But those cliche questions tend to generate cliche answers.
But if you play this game of kill the company,
and you ask your executives to come up with ways
to put the company out of business,
then they are by definition moving out of the
current perspective, moving outside of the box and looking at the box from the perspective
of a competitor seeking to destroy it.
Now, that's the first part of the exercise.
Once you identify those threats, then you switch to the opposite perspectives.
You go, but they went back to being merc executives and figured out ways to defend against those
threats.
And so, and you can, you don't have to be a big corporation
to apply that in your own life.
You can ask yourself, you know,
you can play the kill the company game with your job, right?
You can say, well, why might my boss
pass me up for a promotion?
Why may I not get this job that I'm interviewing for?
Or why are people buying our competitors products?
It's not because you're right and they're wrong.
It's not because they're stupid.
It's because they're seeing something that you're not seeing.
It's because they believe something
that you don't believe.
It's because they're telling themselves a different story.
And you're not gonna be able to see that story if you're looking at the world from your own limited perspective and kill
the company is a great way of forcing yourself out of that perspective and adapting the perspective
of somebody else. Yeah, I think it's a great activity to do with yourself, to do with your teams,
to do it anyone because it actually allows you to think so big and broad and crazy, which
being told to think outside of the box definitely doesn't do it.
Or to have a creative brainstorm definitely doesn't do.
So no, I love that.
Thank you so much for sharing that.
Okay, I was on.
So what I want to ask you now is these final two segments of the podcast, which are called
Fill in the Blanks and the Final Five.
So Fill in the Blanks is, I read a sentence and you have to fill in the final word and the final five I'll
introduce straight after that. So are you ready? Yep, ready. Okay, so okay, let me think which ones
I want to pick. I've got a choice for you here. Challenging conventional wisdom starts with
conventional wisdom starts with. Getting out of your jail cell. Okay. Absorbing complex issues.
Begins with simplifying them. Nice. Reframing a problem welcomes.
Better answers. What impresses me most about humans is their ability to adapt to the to the answer. Nice. Good. Okay. These are your final five. So the final five, these are questions
that are answered in one word to one sentence. Maximum, you can't, you're very good, you
follow the rules, which is always wonderful. Not everyone always does, so I really appreciate it.
So here we go.
This is, some of these are a bit more personal.
So if you need to feel the need to talk a bit more,
you can, the first two, especially.
How often do you walk Einstein?
And do you find yourself to be more creative
during those times of the year?
Yeah, we walk him, my wife Kathy and I walk him once or twice
a day, at at least and absolutely. Some of the best
ideas I've had in recent memory have come during those walks because one I'm stepping away
from what I'm doing and actually letting my subconscious make connections. But also I've
got an amazing partner with me, a sounding board, who's asking me the right questions
that because, you know, she doesn't know what I'm working on.
So she has that outsider perspective that we talked about, and she'll often help me see
things that I'm missing.
I love that.
That's beautiful.
The second question is actually about, because you started the book dedicated to Kathy,
and you say, my cosmic constant.
Yes.
What was the thinking behind the
user that terminology? What does that mean to you? Well, I think it's, you know, it's, it was a
connection to the universe, of course, and thinking like a rocket scientist. And, and I've had so
many changes in my life coming from Turkey to the United States as an immigrant. And then
Turkey, to the United States, as an immigrant, and then from astrophysics to law, practicing lawyer to law professor, and then from law professor to popular author and speaker.
So the ground underneath my feet has never been stable, really, and my whole life is just
that changes the only, or it seems like changes the only constant, but there's another constant in my life,
which is, which is Kathy.
Really enough, I also dedicate my book to my wife.
I love that.
Yeah, people are similar.
Mine says to my wife who's more monk than I'll ever be.
I love that so much.
Yeah, and it's very true.
Okay, cool.
All right, last three questions of the interview.
What's something that you were once certain of that you recently changed your mind on?
I was certain once that science and spirituality could not be reconciled and I've changed my opinion about that in the past probably year or two actually.
I was always I had this very materialistic view of the world not in the monetary sense, but in the sense that like anything that's not subject to proof or disproved by the scientific method was not
worth thinking about. And I don't think that anymore. I think science and spirituality,
thinking like a monk and thinking like a rocket scientist can coexist in ways that are beneficial
to both fields.
Okay, last two questions.
If you could create a law that everyone in the world
would have to follow, what would it be?
If I could create a law that everyone in the world
had to follow,
you know, be kinder to one another.
I know it sounds cliche, but it's so important to just be a little bit more kinder to one
another and to see each other in a way that we don't see each other.
You know, we're not looking at people like a commercial transaction, a business card,
or the person standing in between you and your Starbucks
Machiato, but actually seeing them as a human being who's experienced joy and sorrow,
who's experienced triumph and grief.
In all of their imperfect, beautiful glory, we don't do that.
We just walk past people.
We just see through each other as opposed to really see each other.
And I think that would be the lie what creatives is requires to actually see each other.
Yeah, I love that. Thank you. And the fifth and final question is, what was your biggest lesson that you learned from the last 12 months?
Success doesn't make you happy. If you're not happy before
success. And it's not that I wasn't happy. It just, I think I've had this, and this isn't just
12 months, by the way, it's probably my whole life. I've tied myself, I tied myself worth
around my accomplishments. And so I would sort of get a big dopamine hit, whatever I succeeded at something.
And I always thought that happiness was over the next mountain.
And as long as I conquer this next thing, you know, achieve this next milestone, that's
going to bring me, bring me happiness.
But if you're not happy before success, you're not going to be happy after success.
And to me, it's happiness comes from not those big moments
that you anticipate, going back to what we talked about before,
but actually reorienting your focus toward the process,
toward the little joys of life,
like the joy of our morning walk with Einstein,
the joy of my morning cup of coffee,
the joy of an uninterrupted hour of writing.
That's where happiness comes from.
Happiness to me, it doesn't come from the big accomplishments,
regardless of what it might look like from the outside.
It's always hard to, whenever we first admit
that it's hard to kind of stomach it sometimes,
like I will also, for, I, I will,
I've also for a long time realized that in, in at least in my opinion, happiness and success are two different things.
Yeah.
And, and success is based on what I achieve.
And happiness is based on how I feel about myself and, and how I feel about what I'm doing and contributing.
And, and I don't think happiness, if you're happy, it makes you more successful.
And I don't think if you're successful, it makes you more successful. And I don't think if you're successful,
it makes you happier.
I think they are just what they are.
And it's okay.
Like I think I have dreams to be happier.
And I also have dreams to be successful.
And I have plans to be happy.
And I have plans to be successful.
And I see them as separate.
They give me a different sense of meaning and fulfillment
in different ways.
And when you try and interconnect them, which is what I think you're saying,
there's so many of us for so long believe that if we're successful, we'd be happy.
Well, the opposite too, which is, oh, if you're happy, then you'll be successful.
And that's not true either, you know, it just, it doesn't really matter.
And you can define what each of them are for you.
So no, thank you, Azar.
Thank you for sharing that.
Really appreciate everyone.
This is Azan Varoel and the book, think like a rocket scientist. Simple strategies you can use to make giant
leaps in work and life. You can go and grab a copy now. I obviously highly recommend this book.
I think it's fascinating the way Azan tells stories is a phenomenal writer. Of course, you can
check out his blog as well. But the book definitely goes at that point of just crystallizing a lot of these
really, really important and fascinating tips.
And that's when I love a lot of the book.
It's like, it's tough that will make sense,
but it will be so much more practical and deeper for you
as you dive into the stories and the studies
that Ozanne makes really, really clear
for us like he's done today.
Ozanne, thank you so much for joining
in the on-purpose family.
Really, really great for me.
And I hope we actually get to me in person one day too.
Yeah, I love that as well.
You just live right down the coast here.
And if I can say one more thing, Jay, I'd love to offer a special bonus to your
audience for getting a copy of the book.
If you head over to rocket science book.com,
forward slash purpose, you'll find 12 short videos that I recorded.
Recorded these are like three-minute by-size videos
with practical actionable insights from the book
that you can implement right away.
I'm also gonna share with you a 30-minute productivity video
that I have that takes you behind the scenes
on sort of how I structure my days
and how I get more done and less time.
And you can find all of that at rockassciencebook.com
for a slash purpose. I love that. Thank you so much for offering that. I really,
really appreciate it and make sure you make the mug of that rocket science book.com
forward slash purpose to get all of that information and it's all free. So please, please, please,
go and grab it. Don't miss that on the opportunity, of course, go and grab a copy of the book at
Amazon, Barnes and Noble and I'm a copy of the book, Amazon,
Barnes & Noble, and I'm sure,
well, have a good book, so thank you so much,
was on, thank you so much.
My pleasure, Jay.
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