On Purpose with Jay Shetty - Rob Dyrdek: ON Dropping Out of School and Becoming an Entrepreneur

Episode Date: April 1, 2019

You may know Rob as a former pro skateboarder and the host of MTV’s Ridiculousness, but this conversation is going to show you inside his mind.He’s an incredible strategist, such a planner, someone who is so meticulous - something you don’t see in his persona in his shows.You’re going to see a completely different side of the one and only Rob Dyrdek.See omnystudio.com/listener for privacy information.

I'm Danny Shapiro, host of Family Secrets. It's hard to believe we're entering our eighth season, and yet we're constantly discovering new secrets. The variety of them continues to be astonishing. I can't wait to share ten incredible stories with you, stories of tenacity, resilience, and the profoundly necessary excavation of long-held family secrets.

Listen to season eight of Family Secrets on the I Heart Radio app, Apple Podcasts, or wherever you'll get your podcasts. I'm Eva Longoria. And I'm Maite Gomes-Rajon. We're so excited to introduce you to our new podcast, Hungry for History. On every episode, we're exploring some of our favorite dishes,

ingredients, beverages from our Mexican culture. We'll share personal memories and family stories, decode culinary customs, and even provide a recipe or two for you to try at home. Listen to Hungry for History on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. Hi, I'm David Eagleman. I have a new podcast called Inner Cosmos on I Heart. I'm going to explore the relationship between our brains and our experiences by tackling unusual questions like, can we create new senses for humans? your brain steers your behavior, your perception and your reality. Listen to

intercosmos with David Eagleman on the iHeartRadio app Apple Podcasts or wherever you get your podcasts. When you have the ability to do anything and you do everything you stand for nothing? And it was that sort of route that was like, you've got to define what you want your legacy to be and then go build that. So you may know today's guest as a former pro skateboarder and the host of MTV's Ridiculousness and this conversation is going to show you inside his mind.

He's an incredible strategist, such a planner, someone who is so meticulous. Something you don't see in the way you see his persona in his shows, so you're going to see a completely different side, a much more deeper session with the one and only Rob Didek. much more deeper session with the one and only Rob did it. Hey everyone, thank you so much for coming back to the show. Today's guest is a school dropout, turned pro skateboarder, turned TV host, turned entrepreneur, whose incredible businesses span

everything from food to shoes to real estate and entertainment. You'll know him as the host of MTV's Ridiculousness and also the founder of Dear Deck Machine. I'm so excited to introduce you to Rob Dear Deck Rob. Thank you so much for coming onto the show. Thank you. Thank you. I mean, when we run through it in that order, you know what I mean? It's like, I just, he dropped out professional skateboard TV. I could always, when I'm always reminded of the path through sort of those big buckets, it's always so funny to me to think of like wherever I've arrived.

You know? Yeah, you've reinvented and recreated yourself so many times in a positive sense. Or just relentlessly evolved. It's almost like you constantly evolve at such a pace. I'd even say, even when I look at interviews, if I do an interview every six to eight months, I think back to our buddy, Lewis Howell's School of Greatness that I did to really kind of set off doing podcast interviews and I think about how much

I grew in the two years in between that is so remarkable. Someone was using these type of interviews as these sort of markers of the elevation that I'm doing every six to eight months. I love that man. That's such a beautiful way of looking at podcasts. Good as self-reflection. Because it's also the only place you can have like a real conversation. Yeah.

That's a little bit deeper rather than when so I do a TV interview or something to promote one of the shows. It's like, tell us about the funniest video you got on there. Oh, wow. It's a guy that slides underneath of Sima truck and gets ran over but pops up and says, oh my god, I didn't die. You know, it's like something like that. Yeah, absolutely.

Well, here, that was the whole purpose of this podcast. My whole goal was, how can I let incredible people like you have open conversations, allow you to share from a different side of yourself that you don't always get to share, give people a moment of space to bring themselves from a more belief point of view, philosophies, views, ideas, things that drive you, motivate you. But I remember the first time we met, which, funnily enough, we were both saying is the only time we've met, even though I feel like I've been watching you as well.

I consume your content all the time, which is awesome. But the first time we met, we were together because of pick out chips and pick out bacon. And I found out that you're not vegan, but you love pigs, which I thought was pretty cool. I love that. But yeah, explain to me how you got involved in pick out chips. Let's start there. You know, I think it was really sort of my evolved sort of way of creating investing in businesses. I think one of the big things that I really look at is that sort of do-or-dire as I describe it entrepreneur founder, right? And that was Bill Glazer and like what he really had is a very unique skill set. And then when I run through my principles, when I look at opportunity, it's do-or-dire founder, leadership leadership team, its white space, clear path to liquidity and

unfair advantages, right? It's sort of what I try to run through the filter and the thing about the product itself, we already know that sort of the vegan market and plant-based products are really sort of evolving, but it was like when I tasted it for the first time, I was like, oh my God, this is like a revolution. This is bigger than, like this is bigger than just like, you know, and it was called fresh soul at the time. And I was like, man, this is like an entire category.

This is like meat chips, you know what I mean? Like this is something so much more unique and it's entirely owned vertical, right? And as I decided to invest with them, we went through sort of this unusual process, right? Like, where for me, everything is validated through a financial model, right? And he had created one of the most beautiful tactical models on how he would grow the business door for door, skew for skew, margin for margin, like just the beauty of who you wanna be in business with, right? And it's very rare that you have a creative mind,

an operational mind, and a financial mind that's running a business, but was missing was it was called fresh soul, right? And I'm like, man, it's like, I'm like, you have this super unique product. And this entire space is like, hampton creek beyond meat. So like, it's all this soft, like, like, that's what you expect. There's an opportunity to be louder and more

aggressive in this space. And, you know, I was, you know, texting them and hitting them with, like, vigilante and like, trying to think of like all these different sort of names or ideas. And he called me and said, I think I got an idea, man. What do you think about Pigg out? And I was like, oh, whoa, that's aggressive. Well, that's a little too aggressive, I think, you know? And as I really started thinking about it, and then as he was like, you know, like no pig, and it's all bacon products, I'm like, oh God,

it's sticky, man, it's sticky. And then, you know, because what we're struggling with is like, are you like an honest co? Are you a craft? Like, do you have multiple verticals of products? Like, and the beauty of it is it landed on this sort of idea of pig out and then outstanding foods because taste will always be at the top of the pyramid, right? And that creative process together and that sort of evolution of ideation to go along with how smart he was and how clear he understood the business and the authenticity of chef Dave and the creation of the product in both 25-year vegans, despite not being a vegan. I was like, man, this is just an absolute home run. And I came on in a very significant level, right?

So that we would really become true partners, almost co-founders, if you will, in this completely evolved version of the business. And I think even a testimony to even Bill is finding someone like you, right? Of just like, Hey, like you, you create this deeply viral content of like he's just constantly evolving and getting in front of so many different layers of people from manufacturing to financial support to, to creative support to different ways to continue to evolve and push the brand three revenue to such a high level.

Absolutely. So, it's the shining star. If I have 20 different portfolio companies right now that I've all 17 of which I built over the last two years, it's the shining star of what the archetype is, especially when you layered against the principles, right? In the unfair advantages, distribution relationships, a ton of influencer investors, like great clear path to acquisition long-term or going public based off of sort of the growth of the market. It really not only meets my four core principles, but at the top of the market. It really not only meets my four core principles,

but at the top of the pyramid, he is who I hope to be in business with in every single venture that I do going forward. That's beautiful, man. I love Bill. Bill, big shout out to you. I love you. Bill, you got, look, you've heard it before, but now you've got it on Jay's pocket.

Yeah, exactly. And I love Pigot chips too, man. It's a great product for sure. And I love pig out chips too, man. It's a great product for sure. And I love the name. I didn't know that story. I'm Mungisha Tikular. And to be honest, I don't believe in astrology. But from the moment I was born, it's been a part of my life.

In India, it's like smoking. You might not smoke, but you're going to get secondhand astrology. And lately, I've been wondering if the universe has been trying to tell me to stop running and pay attention. Because maybe there is magic in the stars if you're willing to look for it. So I rounded up some friends and we dove in and let me tell you, it got weird fast. Tantric curses, major league baseball teams, canceled marriages, K-pop!

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and all of the small decisions we can make to become the best possible versions of ourselves. Here, we have the conversations that help black women dig a little deeper into the most impactful relationships in our lives, those with our parents, our partners, our children, our friends, and most importantly, ourselves. We chat about things like what to do with a friendship ends, how to know when it's time to break up with your therapist, and how to end the cycle of perfectionism. I'm your host, Dr. Joy Harden Bradford, a licensed psychologist in Atlanta, Georgia, and I can't wait for you to join the conversation every Wednesday. Listen to the therapy for Black Girls podcast on the I Heart

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My work is rooted in advanced meditation, metaphysics, spiritual psychology, energy healing, and trauma-informed practices. I believe that the more we heal and grow within ourselves, the more we are able to bring our creativity to life and live our purpose, which leads to community impact and higher consciousness for all beings. Deeply well with Debbie Brown is your soft place to land, to work on yourself without judgment,

to heal, to learn, to grow, to become who you deserve to be. Deeply well is available now on the iHeartRadio app, Apple Podcast, or wherever you listen to podcasts. Big love. Namaste. Apple podcasts or wherever you listen to podcasts. Big love, namaste. And I think even like I texted him like, a picture of pig face and the out symbol, which led to like, man, we should make, when we were branding it, it was like,

nah, like we should like underline the output, the line to the out and we need to make our, Tony the tiger like make like a street wear sort of like cause, like pig character, which even led to creating even the actual pig character. And one of the early things that I loved was it was this joke that Bill had of the pig character being like finally bacon I can eat, right? And I just thought out, it's pigs love mushrooms and this is,

I just love this, it's super edgy. People, it'll be super controversial. And, you know, we wrote on it, wrote on it, right? Says it on the package, a little pig, has a little bubbles, it says finally, bacon, I can eat. And we took it so far that we posted a video of a pig eating it. And I posted it, it was great. And people just annihilated me.

And like, I was like, man, like I fundamentally like was so wrapped up in how funny and great the idea was. It was like, would you eat human-tasting chips? It just, and it was like a last second change where it affected me enough where I didn't really tell him. We talked about it a little bit, but weeks went by, and then right as we were about to go into production, I just had a panic cause. It looked, we got just had a panic cause it look we got to take it off the bag We got to take it off the bag like I I just It's it's gonna be permanent now. It's gonna be on every single shelf. It's one thing to

To like it delete a social media post But if it's like finally baking I can need on a bag. It could be a lot more problematic than it is Good for us and changed it at the last second. I know we weren't going business. That's how I was gonna share another insight for you. Do it, I love it. And I'm not against the business. I wanna talk about business from you

because I see the way you talk about business is philosophical. Yeah, yeah. The way you see business is philosophical because it's like an absolute deep life passion and life mastery. So you love it so much. And it's someone that just engages with people's passions, you're regardless of whatever it is. I think it's contagious for anybody that's from that sort of mindset. Absolutely. And it is. It's like, even for me, it's the mindset. Absolutely man. And it is. It's like even for me, it's the, it's the creation of it is what I love so much, you know? And even to the point where I just no longer even invest in people's

ideas, like if I can't help shape it, if I can't push you and then you hit me with pig out, it's like, wow, if I can't go through that crazy process and then, you know, then it's like, here's the bag color, like, what the here's the bag? It's like, what? Like every time the greatest thrill in the world is a conversation about an idea to where it's finally in market and sold to someone, right? And the entire process of that, right?

And I don't like to operate businesses, right? I don't like to run them. I like to be in the creation side and build my system to make sure that I live in that stage. That's the birthing stage and the shaping. And then I create systems to ensure that it goes on and find success because it's only fun when it works. Right, because you're so excited in that early stage and you get it to market success because it's only fun when it works.

Right, because you're so excited in that early stage and you get it to market and you can't find the consumer. Nobody wants it like, now you're trying to mess with pricing strategy, it was our messaging wrong. Like that, they call it the value of death in business. And I like to refer to myself as a shirt but through the value of death. It's so fun till you get to market. And then now you have to fight for your life to become a real business, right? And it's also thrilling from

afar. That's why I love to help create finance and then advise because being in the trenches takes a lot of like heart, blood, sweat, and tears to actually make something come alive and really work. And so I love advising that to 20 different people. And then if you can imagine you have all this incredible experience that you can help share and all these different unique things that can support each of them that you learn from other ones and which allows you to be an even better Sherpa, if you will, in those more critical times of what it takes to find growth.

And Rob dropped out of school at 16. That is crazy, when you dropped out, like now when I hear you speak, it's like you go on MBA, you know, you're understanding of business is even deeper than that because it's practical, it's like you go on MBA, you know, it's, you're understanding of business is even deeper than that because it's practical, it's tested, it's experimented, but when you dropped out at 16, see now it's become somewhat of a trend to talk about dropping out being an entrepreneur, not having to go to college. When you did it, it wasn't cool, like it wasn't the end thing to do, I'm sure. Were you scared?

Look, I'm, were you excited? It was different circumstances because I was gifted with deep belief, right? So it wasn't like, it was going to school was just problematic for my path, right? So I didn't look at it like in my taking some sort of risk. I was also raised by entrepreneurs. Like everyone around me started companies. Every

single person, it's why I quit school at 16 and started my first company, built it soup to nuts, conceptualized the entire concept, put together the entire product line, the entire team, it was a skateboard truck team, and built the hand-drew, the logo has written this book, the entire team, it was a skateboard truck team and built the hand-drew, the logo, has written this book, The Orion Prophecies, and created the Orion trucks. You know, this part of the skateboard and launched that at 18. Right? So that was the beginning of the process. So I never looked at it as am I taking a leap of faith and taking some big risk.

I looked at it as I grew up with entrepreneurs, everyone around me started companies. I'm gonna quit school and start a company. Didn't even like occur to me any other way. And I also was offered to become a professional skateboarder at the time despite the fact that you didn't make any money doing it, but it was still like after my, after six months, they guaranteed me $1,000 a month if I moved to California.

And I was like, I'm moving, maybe you have to go. Like to me, it was like, because I would get $200 check, a $300 check, $600, I'd only get paid off board sales. And you know, in that year and December, before I moved to California, I sold one board and got a $2 check, right? So you getting guaranteed $1,000. It was just like, you might as well have hit the lottery

back then, you know, so. Like, and again, blessed with belief. Just blessed with a self- self belief and very little doubt and everything you set up, chased you achieved, which then built the foundation even further, which has always been, you know, something that is the gift that I know is the greatest gift that I actually have because it really is like being an athlete or any other sort of mastery or experiencing your develop,

but it's the most powerful because it's the core of everything that you ultimately choose to do in your life. And that to me is what I'm most thankful for from that era. Unfortunately, you jumped off, did a bunch of things and they worked and all it does is reinforce that, right? Like very few times have I been faced with like a deep failure

that wasn't a deeply clear lesson that was a part of growth, right? There's no missing elements inside a none devastating enough that made me question My abilities or whether or not I would eventually find the success that I sought inside, you know, that's a huge blessing Then how does everyone get that blessing? Can they all right? I would say in self-reflection It's a very unusual point of view to have introspect about growth, right? And how can I share and how can you learn from someone who has the hardest thing to actually evolve within yourself that most people have to create it

over time rather than refine it over time. And it kind of puts me in this place of where a lot of times when I do podcasts or conversations or interviews for events or whatnot, I always feel somewhat unrelatable because of that sort of cord nature is already a great advantage in chasing dreams in the first place, you know, and I can't tell you through experience how to build it. I can just tell you what I've done with it to optimize it in an image, which is much different.

Thank you for the honesty, man. It's good to hear that honesty. It's good to hear that. It's a weird, like, I get it. I almost feel guilty at times. And when you're like, I'm so happy you have them. I'm like, look, man, I'm so lucky. You know what I mean?

I get to now try to be this extraordinary version of myself because I'm not trying to like rebuild then build, right? Like it's a, you know, a little sheepish about it, but it's, oh, in my own way, oh, no. Oh, no, no, no, no, it's almost in my love, yeah. I love it. I can, in my teens, I felt I uncovered the ability

to follow my intuition very closely. Yeah. So when I probably ran the same time that you're speaking about when I was 16, I felt like I really started listening to my inner voice and now my inner voice is so loud that I don't know what else to follow. And so all the decisions I've made, whether they've been big risks externally or big risks, how other people see them, for me it's been easy because that voice has just been so loud. And the other voice, which is trying to block me or stop me or fearful, I can barely hear it.

And it's only got louder and louder and louder. And you're right, it's an unfair advantage. And look, and I would argue I walk that same side too, where the intuition consistency, right? Where your gut tells you a certain way, your patient, then it happens, there's another massive, massive cornerstone to this level that I've reached. Because now you believe so much in your ability to manage what's happening inside the universe

that you don't control, but having clarity on what you want the outcome to be, and then being patient as you're kicked around each thing, that gets you there, which is also another massive skill set that's hard to teach, that like you're saying, when you're gifted with it is a great advantage on pursuing dreams, but also pursuing happiness, right? And being able to navigate through the unknown with just feeling is incredibly difficult as well. But I like what you said, you grounded it in self-reflection and self-observation is

a great place to start. Yeah.ervation is a great place to stop. Yeah. Like that's a great place to start just building that. It's a part of it, right? Yeah. Because at the end of the day you're just mastering yourself. Yes. You know, you're just trying to master yourself, your world, everything that actually means the most to you and what you need for energy and what takes energy from you. It's just different for everybody, right? And people that listen to podcasts or into personal development or growth,

you're really just trying to take little nuggets that you can apply to mastering yourself in your own world that ultimately leads to fulfillment, purpose, and happiness. Yeah, absolutely. Tell us about some of your core principles and cornerstones and more importantly, how did you create those? And where did they evolve? Yeah. And look, to me,

it's being tuned in with energy, right? And it's very much more to do with feeling light, right? There's just that when your existence is really based around you get up every day and you're just like the fires lit based off of all you get to do, right? And there's no aspect of your existence that pulls against you, but all of it, I would even argue rather than pushes you just lightens you, right? And I think for me, it was the discovery of that in my late 30s and the pursuit of getting as light as possible and really going deep into having a greater understanding of what are the things that are missing from really getting you to this deeper place of lightness, if you will, where everything around you is energy. And I went through a process, right?

Of I found that I became incredibly binary, right? It was either you looked at something in a negative way or a positive way. So I would just track all aspects of my life every single day, zero to 10, how I felt about my life, health and work. And by doing it every day, like you just end up just having a data point, that point, you just begin to see all the things that are so clear, that are taking away from you. And then I just began to clear all of them. And it probably took three years to really do, and I don't compromise.

I'm right, I recently spent some time with the great Clint Sparks, who has this incredible concept of defending happy, right? Where he's like, man, I've just never heard anybody who so committed defending happy the way you are. And I never really like quite looked at it like that, but that's actually the clear perspective and sort of what I've evolved into, where designing a life in such a way that everything that you do and every decision you make is either leading towards your legacy, your lifestyle, or your happiness, and then

making sure that you don't ever do anything other than what supports that, right? And as you described it, you're defending happiness. And it's like, man, that's really, that's what really is what I'm doing, right? And that's life systems and the people that I allow into my life, how, and what I do every single day, the type of businesses that I do, the type of people that I'm in business with, how I live in those businesses, the structure I need with those businesses, how I look at my finances, how I look at money, how I look at where I want to live, how many kids I want to have, my relationship with my wife like every single aspect of all of it into one holistic system that ultimately is built to just be happy.

Hi, I'm David Eagleman. I have a new podcast called Inner Cosmos on I Heart. I'm a neuroscientist and an author at Stanford University, and I've spent my career exploring the three-pound universe in our heads. On my new podcast, I'm going to explore the relationship between our brains and our experiences by tackling unusual questions, so we can better understand our lives and our realities.

Like, does time really run in slow motion when you're in a car accident? Or, can we create new senses for humans? Or, what does dreaming have to do with the rotation of the planet? So join me weekly to uncover how your brain steers your behavior, your perception, and your reality. Listen to Intercosmos with David Eagleman on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts.

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ongoing progress. Listen to how to money on the iHeartRadio app Apple podcasts or wherever you get your podcasts. Not too long ago in the heart of the Amazon rain forest this explorer stumbled upon something that would change his life. I saw it and I saw oh wow this is a very unusual situation. It was cacao. The tree that gives us chocolate. But this cacao was unlike anything experts had seen, or tasted. I've never wanted us to have a gun fight.

I mean, you saw the stacks of cash in our office. Chocolate sort of forms this vortex. It sucks you in. It's like I can be the queen of wild chocolate. We're all lost. It was madness. It was a game changer. People quit their jobs. They left their lives behind so they could search for more of this stuff. I wanted to tell their stories, so I followed them deep into the jungle.

And it wasn't always pretty. Basically, this like disgruntled guy and his family surrounded the building arm with machetes. And we've heard all sorts of things that you know somebody got shot over this. Sometimes I think all all this for a damn bar of chocolate. Listen to obsessions while chocolate on the iHeartRadio app Apple podcasts or wherever you get your podcast. And defend happiness. I love you said that. So it's a beautiful principle. And I actually, it's parallel to what I studied again when I was mentioning the Vedic philosophy earlier. There's a beautiful statement that says that when you protect your Dharma, your Dharma

is like your duty, what you were born to do, your calling, your passion, purpose, et cetera. When you protect your Dharma, your Dharma protects you. And so when you're talking about defending happiness, it's like protecting and defending. And when you protect your intentions, when you define them, when you defend them, as you said, then I would say you protect them in the hardest part, especially hearing it.

And it's because at the end of the day, these deep principles of happiness are tried and true how you design them for yourself is the difficult part. Because like your your once in needs are so complex that it's not at one size fits all to to design it and then defend it, And I think for me, I refer to it as lifestyle and legacy. Like, how do you want to live? Like, I like fancy things. I want to live in a giant beautiful house that I hit a button and all the doors go away on with giant land. And like, I want crazy cars and explore the world, the

smoothest and easiest way, right? Like I love the conveniences. And my legacy, I want to be all of the ideas that I sat in room with entrepreneurs and created and shape and build and 20 years from now, the 100 plus businesses that I helped develop and define and then the life that I led doing it, right? I'm showing that like, man, you can actually be incredibly successful, work incredibly hard and be super balanced

and super happy, right? And it's only comes from when you've mastered yourself designed a life plan that has scale so that it can evolve with you. And it's built within these core ideas that can evolve and grow with you over time. You know, is super hard to do. Yeah, yeah, yeah, yeah.

For sure, you're making it sound easy. Yeah, it's fun. Listening to you and it sounds like music. That's fun. But you know, everyone else listening's going, you do that. Yeah, you're like, you're like, you're like, of course I gotta do that.

I gotta do that. I gotta do that. I gotta plan. Then you go to like build the plan. It's like, oh, I wanna buy a hell. Okay, I wanna put where it, so it gets incredibly difficult at those layers. Then watching it come alive.

Once you've designed, now you're living it, it becomes this remarkably thrilling thing to where like now you're optimizing these already deeply optimized plans even further, right? Which makes it really begin to feel like you are controlling reality because you keep specifically laying out how you're going to do stuff and you keep doing it over and over, which really then begins to feel like

you have control of the uncontrollable. You know what I mean? It's the beauty of it. But I love how you embrace the paradox, right? Because in one side you're like hosting ridiculousness, you're like all these silly videos, they're funny, they're meaningless in one sense, you know, but they're fun, they're entertaining. And then on the other end,

we're sitting here talking about meaningful depth and intention and clarity, like you literally embody the paradox. Right. But keep in mind, it's part of the transition. You know what I mean? Where it's like, I would never do ridiculousness today, right? Like, it was, I looked at it as this business opportunity

when I created it. It read an article with Vinny DeBona, it did 500 million in global syndication with America's funniest home videos. I was like, man, it's so slow. If I made like a cool fast-paced one, I could put it into segment like, I had a vision for for what it could be, but it could have never predicted it to this level, right? Now, it's this unique art form, right? Because I put together these episodes, then I just basically freestyle comedy for 45 minutes straight that gets

touched, cut down into a television show. But it was also sort of the world of like, I got cartoons on Nickelodeon's, I own professional skateboarding leagues, I got fantasy factory where I'm getting attacked by sharks and flipping cars and I own race horses and you know I got all this different stuff. I have all these different businesses. I got ridiculousness. Like you know it became this sort of the way that I always describe it is when you have the ability to do anything and you do everything, you stand for nothing, right? And it was that sort of route that was like, no, you've got to define what you want your legacy to be and then go build that. Now, the difference is, as I'm afforded a transition of having deep notoriety

for being a clip show host. Yeah, man. And it's like, it's not the, it's powerful in the sense that it's like, man, another thing you just created out of nowhere, like name and idea and went and found the resource and did it like, you know, from, you know, riding a skit

for a skateboard video that turned into Robin Big, the television show that turned into like, I know how to write show, I'm gonna write a show that allows me to showcase my businesses and myself, and then it was like, man, I don't wanna be shooting this realtor, I'm gonna write a show that I can shoot in a studio, you know, where it would take me six months to shoot 10 episodes

of fantasy factory and I can shoot 10 episodes and three days of ridiculousness, right? It's like even sort of the evolution and all of it. And the fact that you were this pro skateboard and all these sort of different things, it's a remarkable history to go along with the foundation that built you, but the drive and the desire and the passion is to be known for something completely different. And you look back on it and say, oh, yeah, I used to love his show, his type of thing. You know what I mean? And right now we're in the transition.

And I would almost argue the transition is probably about five, six years long. And it started with sort of the evolved thinking that led to even doing Lewis's podcast, the first time I've done any press in years of had any conversations about it. And if I've only done podcasts, basically over these last couple of years,

there again, those cornerstones of the transition that will eventually get there. But look, it's also a lot of fun to do. Yeah, I mean, it's still like always amazing, funny guests, you know, from Kevin Hart to Mike Tyson to so many different interesting individuals. And then you just get on stage and you feel like you're like a rapper or something

or whatever, like controlling the flow and moving it. I mean, it's a really remarkable thing to have learned to master that ultimately was something you created that ends up being a massive business because you've built everything as a business that also supports even your evolved business mind and will be another great business story as it's related to my production company that produces all the shows and the value that it's created for me.

Absolutely. And it's fascinating hearing it from me because I love how much emphasis you place on the transition and evolution because often people were either focused on the end or the beginning. But the transition and the evolution is like the in-between piece which is often forgotten or we don't wanna be in, because it's harder. It's harder to be in the transition.

No, it's easy to be in the transition. It's hard to have a conversation about the transition. Right, you know what I mean? Right, right, right, right. Like, you know where it's like, you know. It's one of those things where you know what you're doing. Right, you know how much you're evolving and what you're actually creating and what

it's going to be. It's as clear as day. But the public still sees you so much differently. Right. And really why I really don't do anything but a long form conversation with individuals that are interested in the depth and willing to engage and want to understand it more because then it's laying the foundation of like articulating where it's headed

the right way. Yeah, it's the which avoids doing like traditional press. And for me that's really when probably two years from now, then I'll start turning the content towards all business creation content and eventually showcasing my true way of thinking in real time with every single one of these ideas and entrepreneurs that I'm creating with. So then it's like, a, creates the gravity of other great entrepreneurs and minds that are like, I want to build a business with him,

right? Because I look at it as art and science, right? I don't, I put my entire system for the world to see on how I build because I'm still an architect, right? It's still me shaping and looking at the data and using my system to like, like, who the target audience is and how can the product line scale and what's the real messaging and what does this stand for? Where's the real opportunity? Like, it's all of that is the art side. And it will eventually be what the loudest version of my voice is once the this side of it is done. But it will still be done in that same sensibility that was a pro skateboarder that wrote a skit that led to a television show that led to five television shows and hundreds of episodes and you know 10 plus year run on on MTV, you know, that same sensibility will now be much more evolved and and the principles and the sound will be more about living an extraordinary

life and all the things that I've created were with purpose that ultimately just level back to happiness, as opposed to seeking to achieve any material or financial record mark, but I still judge myself by that because it's still the ultimate scorecard as it relates to building a business. If you're listening closely, guys, Rob keeps saying the words, still the ultimate scorecard as it relates to building a business. If you're listening closely, guys, Rob keeps saying the words, clear and clarity, clear and clarity.

Like you're repeating them over and over again, whichever question we've been into, you're obsessed with clarity. But most people struggle with clarity because we live in an unclear world, an uncertain world. How are you so fixated on finding it? And how are you finding it? You know, I, again, I think it's the most difficult thing

to do. I go back to the other, you know? You're blessed, yeah. You go back to that design, but I put an anchor in the ground of like, like, I'm not stopping till let all make sense and it all connects. And the question it was, stop looking at everything separately, right? Stop looking at how you want like your relationships to be, how you want business to be, how you want your free time. Stop looking at any of it separately and what, what type of life do you want? Now start looking at all the things

that are making that life problematic and now start learning all the things that you need to learn in order to achieve that. And then over time, it refines into this. It just keeps getting more granular and more granular. It starts as a messy solar system, starts as a messy galaxy and turns into a star and do a solar system down into a molecule,

down into an atom type of thing. You know what I mean? It's like all the way down to string theory, right? It's like you just keep getting more clarity in all of those defined aspects, but the hardest part is defining those buckets first and going through the first couple layers that get you to that point to do it. And I don't know, right? It's how I think, right? So it's how my mind thinks of everything of like, like, big picture,

break it down to here. And then as you're breaking it down, you break it down even further every step of the way and you're learning more and evolving. The path never changes, but the strategies and how you actually get there continue to evolve. And I don't know if, again, that's even fully teachable, right? It's principle-based, but there is, the art of it is the ability to see into those layers as they're happening pause and rebuild when you see a new layer to add to it, right? And that is a creative strategic right brain left brain sort of thing, right? And and when I talk about it. And when I talk about it, it's some people connect with it.

Some people are like, man, he's just talking gibberish, right? Because it's so hard to fully understand what it is. And I reflect on my wife's friend when he saw me do an interview at this event. And she was like, I mean, I just don't think anybody understood what you were saying. Right. And it was like, man, it's like, man, she's like, in life.

That's feedback. And it's because it's an evolved way of thinking for an evolved person, right? So it's like even as a couple steps removed from just like you're 23 years old and then you're trying to figure out what it's gonna take for you to find motivation. How am I going to find my passion? These big anchors that without you're literally

you have no sale, no rudder, you're just a no-man's land without those. My way of thinking and talking just is never going to support helping somebody find motivation or passion, right? Like it's only for those that have that internal fire that will never stop like evolving and growing and then ultimately these are the tactics that I've put in place to try to keep evolving that to an even higher level. The reason why I'm loving this conversation is because so many people today are fixated and for good reason, not in a bad way.

Fixated on demystifying everything. And as I'm like, you know, we're always trying to break things down. We're always trying to come up with three steps to this and seven steps to this. And that's useful. Like anyone who's listening, I come up with content like that to help you find your passion and purpose. I get the need for it. But what I also love about this is that you're remystifying it. Right?

Right. Like, the whole word is not a demystifier. And Rob's doing a remystifier. Because there is a beauty in mysticism. There is a beauty in exploration. There is a beauty in intellectual curiosity. And not having everything laid out in diagrams. Like as much as you love data, what you do, like you said at the very beginning,

you said Bill, put forward a business plan with clarity and broke it down, like you love that. And at the same time, you also like experiencing the process of figuring things out and not having everything is tactical. Yeah, and look, and I also look at my path. Also, it, I didn't, this didn't happen to my late 30s. You know, I mean, you're talking about something that had great success and done all these different things and and and still couldn't, even though you were always about growth and always tried unique things to, to kind of help evolve your mindset and always get better, even though you were always about growth and always tried unique things to kind of help evolve your mindset and always get better. And fundamentally, I always made this commitment

to myself that I'd always be better the each following year more than the previous year, right? It still wasn't till there was this deep commitment to mastering life, right? And it's the one thing that needn't be mystified because it's really what you're hunting and the incredible joy of it. Is I think it's going to be in a place that then I get to live out the next half of my life in this life mastery of just complete bliss because it took me five to ten years of fully committing to living the life that I want to actually go and do it, right? And I think it has a lot to do with my age too,

you know, of getting older and not just wanting success, but wanting clarity and seeking it on my own terms, of not letting somebody say, hey, this is how you should look at life, really like what type of life do you want? And let's start building it, right? And I think anybody can do that at any time. It's just based off of circumstances, right?

It's like I've already reached a certain level of success that allowed me to do that, right? To without the pain and stress of financial burdens or some sort of complexities of the relationships and people in my life, someone being sick or something, you know, there's all these different factors that could affect the ability to ever get there that I was also fortunate enough to never ever come across, right? Which always equated it to when I was younger, to have an old soul and great guardian angels.

And I just be like, man, I just like, something is looking over me that keeps allowing me to like not catch an L here, because I'm putting myself in some bad positions. And as I've evolved, I simplified it back then. And now I just, I look at it as it's more like, you actually just have this ability to manage the world and your universe and your intuition to guide you the way, like you said. And as you've gotten older, now you've learned to like,

use it rather than before, it just sort of helps you. Now you can use it as like a tool. Yeah. Yeah. That unconscious ability becomes conscious. You were able to say, okay, before I could sense stuff, but now I'm going to actively put in practice and action so that I can guide myself and never get. How many people can relate to that? Yeah. It's like, it's very hard to try to get somebody to believe in their ability to manage their own intuition and control the uncontrollable if they've never experienced it. It's like my mom certainly like, I pray. A little lower, that's right for me. You know what I mean? Like it's like there's no chance.

Like, you know, that even idea of any evolved way or mastering, like it doesn't even, not even in her mind, a way of thinking, no part of the system, no anything, she's still cut from the world of like, this is what you're, this is how you're supposed to live and I'm going to live it out, right? And that I think in this particular era that we're in, what I like to call the wellness squad era, where there's so many platforms and this deep evolved in especially in this younger millennial world, this evolved way of thinking of like you can better yourself and evolve and create your own life on your terms. It's a bigger movement. We're so close to it that it feels like

we connected with so many people that are a part of it, but I think we'll look back 10, 15 years from now as like the beginning of this much deeper wave. That's a part of evolving, like even just our entire species long-term, you know what I mean? A little bit far, but in that degree of how important this sort of zone is of where it's now normal for everybody to talk about how they can improve themselves, where before it was like, what can I learn to get me a job, to pay for a life that I can have fun on the weekends, right?

Like is what we're breaking out of, you know? Yeah, the seeds are being planted right now. Like you're saying, like this wave, it's interesting we're breaking out of, you know? Yeah. Yeah. The seeds are being planted right now. Like you're saying, like this wave, it's interesting when you think about it, how we'll look back at this wave, because even in the wave, there's so many different movements, but the point you're making still stands that this is the seeds are being planted. Yeah, and I think there's I think all the different styles in the way just the beginning. Yeah, I think you know, 20, 30 years from now, like it will just be a part of it, you know, this what you connect with and who you connect with and how they're growing and evolving and you basically piggyback on growing and evolving with them

is going to be a major sort of thing. And I think everybody that's doing it now, it will be much bigger on a much higher level on a way more mainstream and normally to me, it's almost like underground like hip hop. And like it's going to be like this much bigger sort of thing. Like because there's real effect, there's real, when you are growing and evolving and learning and just being a better version of yourself, it's undeniable. Right. And, and I think in this, in the previous generation, you went to church for that idea of where you're going to find a more traditional spirituality, if you will, and then the other side of it,

becoming a monk for three years, doing all these things too far over here. But then in the middle, there's like, like no it's just about your own journey and what you actually need to evolve and become a better version. And then when you start seeing that output in your relationships and your energy and your happiness and all these things it's so much more quantifiable. Then putting small practice into something that doesn't have an actual output. It's just my broader theory. I love it man. Where you might be having it. I love it man.

I love hearing it from your perspective because I feel like you've lived through cycles. Like you already have. Like you stood, I mean you still are. You're defining cycles too, but you live through cycles. So I always get fascinated listening to someone who's lived through cycles and then knows how to look back. I'm still living through a cycle and then I'll be able to look back. You've done that multiple times. The hard part is learning, looking back, being part of it. And it's like, man, especially like I almost feel like you

you're you're you only have so much energy, right? So sometimes you dedicate a ton of energy to growth and make a make a big deep run, right? Sometimes you're in sort of cruise control because you're working on stuff you grew to and then you don't it's like even even the pace of it is Is super unique and I would almost say that I'm in this like weird sprint cycle You know almost like the Ray Dalio like he does this like sort of like big idea failure big Bro it's just these sort of loops that keep going up and I can just feel those. And again,

why I go back to like these podcasts become these marks of like how much different same sort of ideology core principles, but how they were evolving because I am in this like just hyper evolving space where you pick something you want to involve in and then you go so deep to take a leap forward. And now, you know, imagine then you just keep surrounding yourself even further and deeper with other people that are part of that evolution and that growth. And you just keep like compounding almost your knowledge and the evolution of the growth of that I think

will eventually settle out, right? Because at some point, I don't think I'll want to commit the same energy to the evolution as much as I will want to be able to maximize and enjoy what I would consider the peak of myself, but I don't know that. And I mean, I couldn't be like, wouldn't even imagine,

you wouldn't even articulate it at this point. So who knows what 10 years from now will be like? Yeah, I've noticed those cycles as well, and people have, the five that I've broken it down to that I've experienced in seeing is, is learn cycles. Like when you're in a cycle way, it's all about learning.

So all about growth is just observing, reflecting, and then moving on from that is experimenting and testing. It's a cycle that you're in where you're just, you're trying out loads of things, personally, professionally, whatever it is. You're just figuring it out. You don't know what's gonna work. And then the third one's like performing.

You get into a bit of a groove, and you're like, okay, this is moving, this is happening, this, you know, you start seeing patterns and you start seeing formulas and you start seeing things add up. And then the fourth one, which we all know, which is like struggle. You're in a cycle where you're just like,

you're trying, you're performing, but you're just knocking on a door, it's not knocking. And the fifth one is thriving. Like sometimes you're in a cycle where things are just in flow and you're thriving thriving and everyone always wants to be in thrive. But the challenges you've got to do the four before and it's continuous. So those are the ones I've observed. No, I think I would argue that that's probably to the T. Okay. And then I would say it almost like to go back to what I'm My overarching principle there or statement is I think my journey is to thriving all the time

Right like at at some point You have fully optimized something right now there might be little things that come along that allow it to be better But at certain points you have fully created something for yourself. In my sense it would be a life system and the way of living that now has you at such a level that even the incoming unpredictable chaos is, there's a system for how that even works in there to manage it and how it even, it fully works and nothing can break through your defense of your happiness would be living in at a thriving level, right? And now it almost, you know, you know, they call it the flow state of when that energy is

like, yes, when life is effortless, right? And the only way to stay effortless is to make sure so many aspects of it are under control and protected so that nothing can come in and cause the problems. That forced you to get out of that state in order to correct or put energy into fixing Something that you should have been able to see coming more or less, right? Like but that's I would say that's the the great goal is to like One day just be in thrive mode. Yeah, and just live in thriving forever. Yeah, and I can see it. I can see it like even look I I know you probably meditate for like 10 hours at a time too.

And I couldn't even quiet my mind for a second. And even since I use a dome that I get in and meditate in, I only listen to one meditation. And it's the manifestation meditation. It's a guided 20 minute thing. And I just think about every bit of life of what I want to happen and visualizing it, playing it out and it always leads to this incredible, happy feeling in the house that I build in my whole family there and all together just having like a super simple moment, whether it's watching TV or having dinner, like it always leads to that sort of moment in the feeling in it is the feeling of thriving at a high level where there's just there's there's very little worry and you are as light as a feather living in true earthly happiness. You know, man. Yeah. You mentioned the earthly happiness. Do you

see a difference in in realms and yeah, I look, I can't, I can't call it other than I just think this is when you look at how we've evolved and what we understand of the universe as a whole, where these fleshy sketchy objects that could, you know, I could trip and hit my head and that's it, this whole thing is like, where it's you're gone, right? And so to me, I just don't even think we have the ability to even wrap our heads around how this entire system is actually connected and fundamentally the closer we get to it the further it gets away because it's not like all this is that much more insane. Every single night I watch something to do with the universe before I go to bed. As I'm falling asleep, right? Just the scale and what the universe is so fascinating to me, right? And this idea that 100 years ago, we, you know, 500 years ago,

it was like, oh, shoot, we're not the center of the universe. The sun is, right? Then 100 years ago, it was like, man, we're not in a galaxy. We're in one of billions of galaxies. And guess what? They're all like going away from each other. Like, that means, you know, and we can look back and see that, oh my gosh, this whole thing started 14 billion years ago.

Now we know how long and what this entire threat, like, we are never going to ever get to a place that can answer any fundamental question through science that will ever equate to our consciousness. Right? We just won't. There's no dad, nothing's ever going to happen. And then we'll never, we can land on the big bang, but all we land on is, well, what happened before that? Right? Like you got nowhere to go. Like, that's the only, that's our only question. Our question is always it real like oh, we're not real. Then none of this is really like there's there's no way you know at the bottom that we're just bits of energy that are fully connected through this giant wave of energy, right? And what the, what does that ultimately mean from a long-term spiritual aspect, it's hard to lock in necessarily on something for me personally, but I certainly connect with the idea that

it's part of what allows you to use your intuition and deep clarity in all these different aspects to attract and have things that actually evolve in the real world that you get to experience and actually live. You know what I mean? I think beyond that it's just, I don't have an answer or even, don't have the time for the question that would ultimately benefit me because I would keep hitting the same roadblock on the fundamentals. No, it's great in your thoughts, man. I'm really glad when you talked about your meditation, your visualization, you talked about

seeing your family. I wanted to talk to you a bit about your family, we were talking about your meditation, your visualization, you talked about seeing your family. I wanted to talk to you a bit about your family, we were talking about your son earlier. And I thought, what I admire about you is when I look at your life from the outside in, because I'm looking at it from the outside, it's beautiful that your family has been such a great focus for you and is so meaningful to you. And, you know, I read this. I picked this out from, I went into your wife's Instagram profile

as looking at some of her long captions. She writes great captions. She's so good. Your wife writes awesome captions. But in one of them, she wrote this. She said, and she said that you started talking about marriage in kids on your first date with your now wife, right? I wanted to ask you how did that strategy

pan out and do you recommend it? Look, I knew I was going to marry her from the instant, right? And I felt my whole life I would know instantly as well. That's how much a deep believer in true love that I just never wavered on. Right? And there were times where I thought like, like, am I being unrealistic, but I I stood fast to it. And I would go back to that unrelatable story again, right, where it's like, when I tell the love story with my wife and how insane it is that like I always felt like I was connected to Hawaii and then her and families from the same small town in Ohio I'm from and it's like what and then like like then to find out that she swam with dolphins from because she was a make-a-wish child and had six months to live and Hawaii and then decided she was going to let herself live.

It was like the moment she told that story, I was like instantaneously, this is my wife, then the actual path to marriage, to children and the actual relationship that we have, I couldn't even fathom that a relationship like this was possible, that it ultimately is the cornerstone of what shifted my mind from looking at all these different things and know what does forever look like. This is this is now us and our universe forever. And it's the purest, realest love. Like this deeply, like unwavering zero question, zero doubt, zero like, it's so deeply meant to be and pure, it feels unrealistic to sharing it with people. You know what I mean? I go back to that like, of course you do.

You know what I mean? Of course you like that. Unrelatable. Right? Like unreliable. Remystifying. Like, remystifying. Like, here's Rob, like, with this another thing of just like, you know, it's, I love it. When it piles up and again, it's why it puts me in this like weird

When I talk about it at that level, but it is this deep unknown right that is The only reason I was able to evolve to this to this place, you know, and and that Even to her she just will never fully like even like tell her, she just will never fully, even though I tell her all the time, it would never, I live in a world where I get overwhelmed with happiness on the kitchen. I'll be like, I'm so happy.

I get, like, why? I just love my life. I get deeply overwhelmed with it. And I always tell her, it's like I get over what deeply overwhelmed with it and I always tell her it's like I would I would never have Had the ability to get here without you and so that's not true. That's not true You know me like no it really this would be impossible Because I do believe to get to that level that you do need a Partner and need to be connected at a deep level to create your

own universe together. I think it's just essential, you know, but not necessarily, I guess, I think in experience of so many people I know, I don't hear very many people talk the way that I talk about their wife that they've been together for years and have children with. You know what I mean? So, and look, the beauty of it is, I'm thankful, you know, and like, what an incredible thing,

but then best believe our children feel that energy in the realist way. Right? It's like there's no, you can just see in how they're evolving and what they are that they are from this and how happy they are is because they don't know an environment that's any other way, right? And it's never wavered. It's like I have very rarely never been singing my son awake and my daughter awake. First thing when they get up, you know, in a meaner, very rarely do I not put them to bed, you know. And I think that that sort of aspect is going to create long-term stability for them just finding their own happiness, right? Because I don't ever want to like make your own decision. If you end up being like unmotivated because we live in this castle and like dad's super cool and he's like, whatever, if you don't want to go to school,

let's let's go to Hawaii. And like, you know, I don't have any preconceived like thoughts on how they evolve. It's really like funny to see my one-year-old daughter how she has this raspy laugh and just laughs nonstop at everything and how happy she is, like how cool my two-year-old is. It was born cool who just never wanted to be held,

like who even this one, I know this is dead. I'm gonna kiss you. Like, and how you're seeing them already shaping in who they're going to be. And I want to be responsible for it. But I just know I'm not. Right? Like, you just don't have like, like, I know we're giving you a great base in this solid foundation. But that, the soul that's in you is the person that is in you. It is not being created day to day here.

That is, you were born this way, you know what I mean? And it's an incredible process to watch come alive. And I think even going back to where we were speaking earlier and you're like, when was a kid walk? Like at five? Right? Like, was it like two, three? And like, no, one, it's like, I had so many like misconceptions about children

and I'm like, what, like the whole process has been like, I feel like I've known so many people, I've never heard this, like, this is how this stuff works. Yeah. Like, it is truly one of those things that you just never fully understand till you start living it. And really, I think it really evolves. The personality evolves and now you're communicating in two-year-olds

telling you jokes and trying to manipulate you and like, say, and let's watch football. You want to watch football? And I'm like, okay. And we sit down on the couch and he's like, Toy Story. And I'm like, what, like he just tricked me. It's just because like he knows that I love to watch football and he got me on the couch, watch football. And then like then, then when I'm like,

we're watching football, then he cries. And then, I'm like, Toy, I mean, Toy. And then it's like, okay, Kady got me. You know what I mean? It's like, you see the original Toy Story. You know what I'm watching Toy Story, right? But I'm just so impressed that how can you be

this young and trick me like that? You know what I mean? Like it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it and so sweet when, like, it feels like a little version of you, you know, being funny, being a smart-ass, like, acting all cool, like, it's like, it's incredibly endearing. And again, you know, for me, you know,

part of our plan is five children. And I want to evolve, you know, I explained it by my name, executive, like look, my long term goal here is not to work more. Like, it's why I'm very careful with how we set up all of these businesses and how, what my responsibilities are at all stages and long term, I want to have the ability to peel that back, including working a lot more from home long-term in order to be around my children as they get older, as I get older and want to spend more time with them. And again, designing that out ahead of time so that that's not something I've got to go and do one day, it's part of like what

the current pathway is now. And everybody's expectations are managed against that, including my own decision making so that I don't ever end up committing to something that might disrupt that or ever take away from it. The beauty of the setup now is since I don't operate anything, I go to the thrill of creation and advice, I could literally not talk to anyone ever again. And however it plays out, it plays out like it's not, I'm not an essential moving piece in any of them. This one, which gives me then again, that ultimate freedom, right? And then even how I treat and what, how I run money and

look at money based off of the life that I want to live is then built into this entire system. So then I don't even ever have to even think about that again. Like all of it is, is built around you making the decisions at all times on, on where you want to put your energy and why you want to put it there. Never being dragged into something or being forced to do something, which to me is ultimately what you work so hard for and adds to success, happiness,

and the balance of what I think leads to an extraordinary life. You know, that's beautiful, man. It's so good hearing that. I can definitely say that my wife and I were pretty much the same where we decided we practically went from date one to saying I like you to say I love you on date two and when you were going to get married. It was an incredible connection that we felt immediately and we were just certain we were sure that we were going to get married. It was just going to happen.

And we've been together for like just over five years now, total married for two years. I haven't got kids yet, so excited about that as well. And what's your, is that like five years from now, like what's your... For kids? Oh, no, in the next couple of years, yeah. Yeah, sooner rather than later. Yeah. That's a wild ride wild ride yeah I'm excited for it I can come there's nothing is it's nothing quite as beautiful as being deeply in love with someone and what's the ultimate thing that you can can do is create a life together that's like it's like it's both of us yeah it's remarkable you know when they don't want to talk to either of you it's actually so cute you know, when they don't want to talk to either of you, it's actually so cute. It's just like you, this is how you are.

Yeah. It's like it's that, like, it's a beautiful thing. Yeah. No, we're excited, we're excited, we'll have to come take classes from you and get a night nurse. Yeah, no, I love them. That's awesome, bro. It's been an incredible talking to you. I end every interview with my final five questions, five rapid fires,

talking to you. I end every interview with my final five questions, five rapid fires, final five minutes. So these are yours. Rob, my first question for you is, you said that you have an unquenchable desire to live life to the fullest. How is that happening today? Look, I think today, when I say it, it has a lot more to do with the passions that I have for creating and designing and living out this extraordinary life. You know, I think it's affords me to continue to go on incredible adventures while still being married and having children and still working so hard every single day and achieving stuff I never thought was possible inside the framework of balance and happiness. So to me that is the fullest, right?

Where you get your maximizing the output that you're getting that leads to again, the life you want to lead and the legacy you want to leave behind, you know, and built on a foundation of doing incredible stunts and multiple television shows and all these bigger-than-life things that one would have been a dream to have little-own so many different ones, you know. Yeah, that's beautiful man. Second one, you say progression is the key to happiness. Define that for us. Look, I think it's pretty binary man.

Like it's either dead stopped and you're fully depressed or you're moving forward and you're hopeful. If you're moving backwards, you're in no man's land. I think it is, you've got two directions to go. To me, as long as you are consistently moving forward and evolving on, and that's all aspects, that's relationships, that's business, that's health, that's wealth, that's literally all of the core principles that you need to be fulfilled. They have to constantly be evolving and growing in order for you to fill the fulfillment that you're achieving, right? Because without it, you question everything.

Like if you start to roll back, but now you spend all your energy not pushing things forward and using that momentum, you spend all your energy on questioning and doubting and like getting into No Man's land. And I just think if people just focused on that, that it would eliminate so many different things that are play a part in dragging them down and forcing them into doubt.

Absolutely. Great answer. My number three, what do you do when life doesn't go your way or not as you planned? You know, I think it's a pizza bender, you know what I mean? Maybe like, maybe I'll go get Chick-fil-A and like, you know, I'll binge eat some sweet tarts. You know, but I think it's inevitable that you get hammered by stuff. It's why it's so important for me to build a world that's built to withstand it.

And I think for me at this point, it's the deep faith of your, you got to weather it. It's that deep faith of like and knowing that like this is a moment in time. And you know, one of the beauties of having so many different things going on that give you energy even one big one that rips you apart, you can get pulled out of it real quick by having other ones that are moving at another speed. I think that's another piece of my system that really avoids ever getting torn down there. But ultimately it is, you know, it's cliche, but it is, it's a moment in time. And as long as you, one foot in front of the other is going to get you out of it and past it

and wherever you're headed, you know. Nice man. You told us, fourth one, one in a way. You told us what you do just before you got a bed. What do you do when you wake up? First thing you do. I mean, I went to this, the great Dr. George Pratt, who hypnotized me for success when I was 25 years old.

He wrote a book called Hibber Success. But he taught me this breathing technique, right? That's just crossing your legs and arm and rolling up like this and doing this breathing stuff. But I just, for some reason, I just roll into it. Larm goes off at five in the morning, I roll into it and then just immediately give thanks. And it's not practice, it's pure. It's like your wife, your child, the healthy child, the life like this morning, I just said, you know, just had some extraordinary, uncontrollable, unexplainable explosions of success that I could

have never like even imagined over the last last week. And I just said, I'm like through all the healthy family, a beautiful wife and and and their health and just this position that I've put myself in for these incredible things to happen, right? And it's It starts my day, but keep in mind like that's a 501 and then I brush my teeth and I get in that dome every single day Unwavering and it is that even if you, because sometimes you'll have layers of things on you, but you practice gratitude and then get in a manifestation egg, you start every day like as crystal clear,

like, and filled with almost no doubt on anything that you're doing on a daily basis, right? It's in a practice that I don't know is realistic for most people. Most people are like, man, five in the morning. Yeah. Like I can't do it. You know, and it's like, especially going straight into meditation, straight up to five in the morning, but again, that's what's it, you know, it's an A with like lights and

like sound. So it's like, you feel like you're like floating in space. But it's, it's been the most significant thing I've done over the last year that has just put me in this much deeper elevated mindset that allows there to be very little days that you're even like bothered by anything, right? It's pretty remarkable. Now again, that's just optimizing what's already a significantly optimized system, right? Me and like if you have like a crazy chaotic life and you get up and say, so grateful for everything to jump in the dome, like you get out and it's chaos, right? Like it's not going to save your life. It is the higher level for an already deeply optimized individual. But at that stage, you begin to see you can feel changes

or nuance, right? And you see how things evolve. And really even, you know, the joke at my offices, like something crazy will happen. It'll be like, did you think about that in the dome today? Yeah, like it will be on Matt Lowe. I need to check out this dome, man. I want to meditate in this dome. Yeah, the Soma dome, it's so sick. That's awesome.

But yeah, that's my morning routine. I love it, man. And fifth and final question, what's your words of wisdom for me as someone who's a member of the wellness squad? That's what's wisdom guidance, the F and me. Look, I think as someone who I think is deeply passionate about ultimately helping others, that it's defining what your personal value proposition will be inside this world long term that has

the ability to serve a purpose that can be shared by many people that say, hey, you need to, if this is where you're at, you need to listen to Jay for this. The more defined and clear your personal value proposition is over time and what you ultimately become specifically known for will turn into the mastery and greatness that I think you ultimately seek. I love that man. Thank you so much. Look at how many minutes a little. Get a little, take a try to build some brands out here, try to build some brands out here. Thank you man. So grateful Rob for your coming on. I think we learned so much about you.

I love the fact that you were open enough to admit that actually some things are just mystical. They are blessed to be that way. And it's beautiful to discuss it in that way. I think it's, we live in such a world that always wants to break things down. Some of them it's nice to just see them as they are. So thank you for opening up about your philosophies, your beliefs, a bit on business, we snuck that in there too, and your relationship. Thank you so much for sharing yourself, man. I really, really appreciate it. Love so great. I enjoyed it. Thank you.

Thank you. Awesome. Thank you. Thank you so much for listening through to the end of that episode. I hope you're going to share this all across social media. Let people know that you're subscribed to on purpose. Let me know. Post it. Tell me what a difference it's making in your life. I would love to see your thoughts. I can't wait for this incredibly conscious community we're creating of purposeful people.

You're now a part of the tribe, a part of the squad. Thank you for being here. I can't wait to share the next episode with you. you Hi, I'm Brendan Francis Nuneum, I'm a journalist, a wanderer, and a bit of a bon vivant, but mostly a human just trying to figure out what it's all about. And not lost is my new podcast about all those things. It's a travel show where each week I go with a friend to a new place and to really understand it, try to get invited to a local's house for dinner. Where kind of trying to get invited to a dinner party, it doesn't always work out. Ooh, I have to get back to you.

Listen to not lost on the iHeart Radio app or wherever you get your podcasts. I'm Jay Shetty and on my podcast on purpose, I've had the honor to sit down with some of the most incredible hearts and minds on the planet. Oprah, Kobe Bryant, Kevin Hart, Lewis Hamilton, and many, many more. On this podcast, you get to hear the raw, real-life stories behind their journeys and the tools they used, the books they read, and the people that made a difference in their lives so that they can make a difference in hours. Listen to on purpose with Jay Shetty on the iHeart Radio app, Apple Podcasts or wherever you get your podcasts. Join the journey soon.

Our 20s are often seen as this golden decade. Our time to be carefree, make mistakes and figure out our lives. But what can psychology teach us about this time? I'm Gemma Speg, the host of the Psychology of Your 20s. Each week we take a deep dive into a unique aspect of our 20s, from career anxiety, mental health, heartbreak, money and much more to explore the science behind our experiences. The Psychology of Your 20s hosted by me, Gemma Speg, listen now on the I Heart Radio app, Apple Podcast, or wherever you get your podcasts.