Piers Morgan Uncensored - Piers Morgan Uncensored: Gene Simmons
Episode Date: July 7, 2023On tonight's episode of Piers Morgan Uncensored, Piers is joined exclusively by legendary co-founder of KISS Gene Simmons. Watch Piers Morgan Uncensored at 8 pm on TalkTV on Sky 522, Virgin Media 606,... Freeview 237 and Freesat 217. Listen on DAB+ and the app. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tonight on Pierce Morgan Unsensored.
He's one of the smartest and richest men in music history.
Kiss legend, Gene Simmons, gives me his lessons from an extraordinary life.
We'll talk money, power, showbiz, scandal, politics and love.
He's had it all.
Strap in, it's going to be a crazy uncensored night.
From the news building in London, this is Pierce Morgan, uncensored.
Well, good evening.
edition of Pierce Morgan Uncensored. Last time my guest was here a few weeks ago, I left wanting a lot more. I thought, why aren't we doing a whole hour with this guy? So I asked him. He couldn't understand why we went either. So he's agreed and he's back for the whole hour tonight. A true living legend of rock one-on-one.
Gene Simmons is rock and roll royalty. Kiss have more gold certified records than any other band on the planet selling 75 million records in half a century.
of touring and tumult.
From rags to riches, Gene has turned his beats into a business empire.
He's got the longest tongue in rock.
And one of the sharpest tongues in politics.
They called him Dr. Love, the demon.
The God of Thunder is quite possibly the world's smartest ever rock star.
And tonight, Gene Simmons is uncensored.
Well, Gene Simmons' choice been, I said, Gene, I've actually got a stinking cold.
And so my first question was going to be, when you're a singer,
What do you do when you get a stinking cold and you're on tour?
I never claim to be a singer.
What we do is you just pile through it.
The kind of music we do is certainly not operatic
and we don't pretend to be on X Factor or any of that stuff.
Have you ever lost your voice?
No, not in the way people think of it.
It's because you just kind of plow through it.
It's more, you know, sort of gut kind of thing.
And I say, Jagger does the smart thing as well.
You write songs in your vocal range without very many high notes or very low.
So you can do it even if your voice is gone.
Have you ever had to cancel a show for sickness?
You?
Kiss.
No, you.
Have you ever been responsible for a show?
No.
In your entire career?
No, never.
And that's because, look, this is a blessing.
I don't want to get too cornball about it.
But by the way, I look pretty good.
You do.
The idea that God or whomever is in charge would give me a chance to lead this kind of life is just unbelievable.
You know, we're approaching 50 years this year, and this journey has been just beyond anything.
So the least you could do is show up on time, love and respect the fans, and understand that what you do isn't necessary.
Food, shelter, those are necessary things.
but the people that stick their tongue out and act like, you know, the court jester,
that's not necessary for life as we know it on the planet.
Let me take you back 50 years to your first show in the UK,
which received the following review from a gentleman called Tony Wilson,
who went on to be, of course, a factory records legend.
But this is what he said about your first show when he first popped up, you guys.
Heavy metal, perhaps it should be illegal, is not all one way.
If we gave the states the idea of music as physical assault,
then they've just repaid the compliment with such bands as Kiss.
We have the same effect as using brillo pads to get rid of acne.
You're also playing heavy post-roth metal music.
You're evil, right?
You project evil.
The question is, I mean, is there any evil in you?
Well, we're not doing the show yet.
I don't want to love.
What do we do the show?
Did you play football at school?
What do you feel, looking at that?
If that was a new band, I'd be interested.
Gee, they look like...
Yeah, they're having a lot of...
Sighting, different.
Exciting, different.
And that was the idea, because we were such big Anglophiles.
American music to us was just boring.
I mean, I know America created blues and rock and eventually rap and all that.
But what the English did, this little island, I know it comprises Wales and all the other wonderful countries,
but this little island gave the world the music that stands the test of time, the Beatles and the kids.
And we wanted to form a band, sort of like the Beatles.
on steroids where everybody in the band sang, everybody was a star.
Now, of course, we couldn't shine the Beatles' shoes.
I'm not saying we're anywhere near in that league, nor would we pretend to be.
But the idea, the template was that as opposed to the stones
where there's one guy in the front and the guys are in the back.
And what an amazing life.
I still can't believe it.
Let me take you back to the very start of this amazing life,
because that in itself is truly extraordinary.
and I think was the pivot really for everything that followed.
And that's your mother, who was this remarkable woman
who at the age of 14 in World War II,
we've got a picture of you with her there,
I think you're about eight years old.
When she was 14, she was taken into concentration camps,
three in the end in World War II by the Nazis,
somehow survived and will come to that.
And then left at 19,
having lost the most formative years of her life
in this appalling Holocaust.
How much of an impact did that have,
not just on her, but on you?
Well, look, I was born in Israel,
and I didn't know anything about history or life or anything.
It's just that I knew that my mother was there.
Our father, my father, see, even our father,
I didn't want to personalize it.
My father left us when I was about six or seven.
years of age. Unfortunately, it's fairly common. Fathers just pick up and leave, shameful as it is.
And all I had was my mother, and I was the only child, and she was my rock. She was my, the foundation,
my moral compass. But I didn't know anything about my mother. She wouldn't talk about her
formative years, hungry, where she and my father were born, and never talked about the concentration
camps. And as I got older, I tried to engage, mom. I'm not.
now a sixth grade teacher in Spanish Harlem,
and I know a little bit about the history.
Can you tell me?
She wouldn't do it.
It was just too horrific.
You later discovered a lot of stuff
about what she'd been through from the archives.
What did you find out about her time in the concentration?
My mother at 14, 13, 14, had gone to Frisor,
which is a school to learn how to do makeup and hair
and stuff like that.
And the way my mother survived almost,
Almost to the T is what Sophie's choice,
that Merrill Street movie is,
the Commandant's wife in the concentration camp
at Motthausen, I found out.
She wanted somebody who knew how to do makeup and hair
and stuff like that.
So she brought some Jews in, you know, Jewish girls,
any one of you, and they had a row of young Jewish women.
And, Kunji Spechen, Deutsch,
but I can speak a little German.
I made sure I learned how to speak that language.
Can she speak in Deutsch?
Do?
Z?
And a few of the girls said,
you know,
you can't speak in the business,
Deutsch, and they threw them out.
God knows what happened to them.
My mother, who could get by in German,
actually didn't raise her hands
because she understood,
the less I know I'm going to keep quiet.
And because my mother, they thought,
couldn't speak German,
she was allowed to stay there
and do the hair for the Commandant's wife and so on,
and would sneak,
a piece of bread or some old chicken
and the garbage pail and that's how she survived
astonishingly and she told me
when I finally confronted her about that
she told me she didn't dare
mention this to anybody when she got back to the barracks
because she would be killed
she would be killed for the marshals of food
as hard it is to believe but
and she lost a large number of a family
I have no grandparents I didn't know anybody
her brother everybody
and before she later admitted my mother lived to be 94 years of age
and always told me every day above ground is a good day, you know, in Hungarian.
And I take that with me wherever I go.
Blessed, and her mother, my grandmother, who I'd never met,
was being let off to the gas chambers with her mother.
They took the oldest first, and my mother's mother would not let her mother go to the gas chamber by herself.
She willingly walked with her and, in essence, turned to my mother in Hungarian and said, live, survive.
And my name in Hebrew is Chaim, which means life.
Live.
You know, it's the greatest gift there is.
And that's, you know, despite everything, despite the hardships, my mother's point of view about life and everything was,
enjoy the little things, this glass of water.
And thank you for this, by the way.
I'll take it a little bit.
The water, the thing, you don't know what you've got until and if it's gone.
Every day above ground is a good day.
You better tattoo that on your soul right now.
She also never, and I've interviewed a lot of Holocaust survivors,
she, like them, never had a trace of self-pity.
No.
Never played the victim.
No, never tugged on anybody's shirt-sleeves.
Do you know what a horrible life I've had?
She refused to speak about it.
Steven Spielberg, who we've met a few times,
reached out for the Shoah Foundation.
He wanted to interview the survivors of the concentration camps
and wanted my mother to record her experiences,
and she refused.
It was to what she saw was beyond anything.
And of course, there are deniers out there, unfortunately.
But it's a lesson for all of us.
And for those of you that keep thinking that this is just the Jewish experience, very few people understand that millions of gypsies, Christians, undesirables, the homosexual community, they were millions were slaughtered there just because they were unwanted.
You have a very low tolerance of some of the modern societal traits, entitlement, victimhood, you know, all this kind of stuff.
Is that driven by what happened with your mother?
Of course.
If you don't have a sense of history
and where you came from and stuff,
you take everything for granted.
This entitlement thing is a disease of modern pop culture,
wokeism and so on.
Our kids, Nick and Sophie,
are the most wonderful human beings I know of.
They're much better than Shannon and I.
Shannon's right outside.
More ethical, more moral, polite,
and all this kind of stuff.
I can tend to push the button sometimes like you can,
but for effect, because we get off on it.
But they never received a penny of an allowance.
This idea of giving your kids money for not doing anything is insane.
So they've never done that.
In fact, Shannon drove the kids every day to school without fail,
whether she was sick or not, for years.
And she volunteered to do the lunch thing
so that she can keep an eye on her two children.
And Nick, our son, got an award,
the only one they've ever given for perfect attendance
for the first five years of going to school,
which, oh, here I am talking about kids
on the Pierce Morgan show, I'm sorry.
You're allowed to.
I've got four kids.
I'm as proud of them as you are as yours.
You know of, but go ahead.
Let's take a short break.
When I come back, I want to talk to you about
the moment you move to America, you and your mom,
and that starts the next phase of both,
your lives and it's an extraordinary phase. We'll talk about that in a moment.
Welcome back to Pittsburgh. Welcome on Sense. We're dedicating the show tonight to rock legend
and kiss frontman, Gene Simmons. So Gene, you're eight years old. Your father's walked out
on you and your mother, this remarkable woman. And she decides you're going to try your luck
for two of you in America, the land of the free. What are your first memories of when you got to
America? I remember a little before we came to America. My mother had two brothers who were able to
escaped to America. My mother was in hungry at the time that she was put into the camps.
And we, I didn't know where we were going. I didn't know what was going on. And so my mother
took me to this thing and we stood in the back of the line. And I didn't know it then, but there
was a man sitting on a higher ledge with a desk and people were lined up. And my mother in
her younger years was just a very, very beautiful woman. And that, and the, and the woman, and
And the man sitting there with what I later learned was the American flag is, you know, pointing
to my mother in the back of the line and says something in a language I never heard of before,
and we get to the front of the line.
And he tries to communicate with her, and he bends over and he's looking down, and he says,
do you speak, I didn't know what you were saying.
He was saying it in English.
Do you speak English?
And he fumbled and can you speak German?
he fumbled and can you speak a little German? She says, y'all? You can't speak a little
you know. So they start talking a little bit in German because he didn't speak Hebrew. And what I later
learned was, okay, we've got your thing. You're going to America. You're going to become a citizen
a few years down the line. If you behave and so on. All I need you to do is to swear allegiance
and raise your hand.
Sorry, I get choked up when I think about this,
but my mother didn't know what the guy meant,
so she did the only thing that she saw.
She started to do this.
And I didn't know what was going on,
and my mother was kind of tearing up,
and the man quickly got off
you know, the pedestal came over to her, and I'll never forget this, and God bless him.
He put his right hand above her left hand, pushed it down, and later my mother told me, he told her,
you'll never have to do that ever again. Wow. And we came to America, and I never saw or dreamed anything.
like that. The people were big and everybody had cars and, you know, it's just, and because we came
from dirt roads. There was a new country and there wasn't even an infrastructure. And we visited my aunt
Magda and she had a refrigerator. She had a refrigerator and she opened the refrigerator.
It was full of food. We didn't have that. You had a piece of paper like the English fish and chips,
you know, where you stick it in a piece of newspaper and stuff and you got your allotment for the week.
And I remember looking at a jar of jam and in Hungarian.
I speak Hungarian as well.
And asking my aunt, Magda, in Hungarian, she too had been in the camps, what is this?
And she said, you know, she gave me a spoon and opened the thing.
And she thought I was going to get a taste.
And as soon as I tasted it, I started eating it because I'd never tasted anything like that.
And both my mother and my aunt were laughing their heads off.
I never saw television.
I never saw people flying through the air with capes.
I never saw anything.
I'm still marvel at this amazing country.
Yes, it has its blisters, its racism,
it's all kinds of bad things with it.
But I think clearly the UK and so on to start with Guy Fox
before he tried to blow up everything.
And I know.
But the history of democracy is the only hope we have on this planet.
And you're a perfect example, you and your mother, of America taking in pretty much anyone
and giving them the chance of a different, better life, which has always been, at its core,
what the United States of America is about.
Ideally, it's a lot messier than that.
I do think that there is, and this always gets me into hot trouble, even though I'm a big proponent
of giving people a chance, the world is a very sad place.
There's a lot of things.
but you've got to have some kind of order.
Otherwise, it's chaos because the good comes in along with the bad.
So I believe in legal immigration.
Just slow down a little bit.
Let people at least know your names where you are,
a social security number and so on.
So you can keep track of what's going on.
That goes for all the countries that take in, you know,
sad, sad stories about immigrants.
Legal immigration is the right way to do it.
Several things happen to you.
One, you get bullied as a kid when you get to America,
and eventually you fight back.
Tell me about that moment.
I had never been in a fight in Israel.
I was sort of bigger than every.
But I'd never been in a fight.
I didn't pick on anybody, you know, a live and let live thing.
And I remember being, somebody was starting to pick on me,
and I don't remember what happened,
but it was a snap.
It was this kind of jekyllah-hye thing
that happened right along.
And I didn't know about head-butting or anything,
but I just hurled my body at this guy
who was two or three years older than I am.
And as it happened, my forehead hit his face,
and he went down like an ulterior.
I didn't know what happened.
It hurt me.
I was just holding my head up.
And I thought I was going to be in trouble with my mother.
and when I told her about it, she was proud, you know,
because for the longest time, our people have been, you know,
assimilationists and you just kind of don't cause troubles, don't fight back.
It didn't work out well in World War II.
You hate bullies, don't you?
Because of all.
I won't stand for it.
By the way, verbal bullies as well.
If you pick on people, I'm at the front line trying to stop that
because there but for the grace of God,
if you allow a group of people or somebody to,
be bullied, you're next, pal. Everybody, everybody is part of a segment of life and or religion
or culture and so on that can be picked on and is picked on. So I won't stand for it. So you have this
moment, you fight back, you feel good about yourself for doing that, your mother feels good about
you. Then you see a little later, you see the Beatles on the Ed Sullivan show and a light bulb
goes off again. And you're thinking, not that you want to be exactly like them because they're a unique
push. I wish. You wanted that. I must have been 13 or 14 years of age, maybe 13, and they,
1964. And I'd always worked after school. And it was, even on Sundays. And it was Sunday in New York,
and there was the Ed Sullivan show where half the population of the entire country in America,
at that time was 150 million population.
Now it was 330-something million.
75 million people watched that show.
And the Beatles come out.
Well, you think you've lost your love?
You know, all this sound that I'd never heard before.
And I was mesmerized, and I thought to myself, gee, they look silly and, you know, what's this?
And they're smaller.
They're smaller and slight.
And they looked, you know, a little feminine to, you know, guys.
Because we're used to, you know, bigger guys.
And my mother comes in and basically verbalizes the same thing.
Oh, look how silly they look.
And at that moment, I thought, oh, they're cool.
That's when I started paying attention.
The girls were screaming, and these guys were having a good time.
And I said, gee, that's a good job.
I wish I could do that.
And when I first tried to do that, I couldn't do that.
But I will tell you, time to admit it, for a few years, I was 13 until I was about 15 years ago.
I talked like that.
I did.
Well, if a funny and action.
I tried to convince everybody, oh, I'm not from here.
He goes, no, do you know the needles of clothes?
Yes, a bit more right.
You know what I mean?
Did you ever meet the Beatles?
Ringo.
He sent me a birthday greeting.
And Paul, my partner, obviously, has met Sir Paul.
Just the most lovely people of all time.
You want to see somebody with Grace, class, after Beatle Mania and the stuff.
You sit, talk with Ringo or Paul, and you see, that's the way you do it.
That should be the mark of how to be gracious.
I completely agree.
I think he's an absolute God in that sense.
You form kiss.
I'm not going to go over the whole kiss story again, except to say that there's a moment
when it all kicks off and you become this huge band,
and you're living the dream that you have when you watch the Beatles on the Ed Sullivan show.
And you go to your mother and you have a check for a million dollars.
It wasn't a million.
How much was it?
Say it.
Eight.
Eight million.
Eight million dollars.
And you show her that check.
Yeah.
And how does she respond?
She didn't understand it.
My mother never went to proper school or anything.
And in Hungarian, you know, she just saw the zeros and stuff.
And she literally didn't understand.
In fact, she used to ask me all the time, who pays you?
When do you go to work?
Where do you go to work?
because she understood you've got to work at a certain time,
somebody pays you.
I said, you know, the people pay me.
Anyway, when I showed her the check, I wasn't giving you.
I said, look, look, Mom, look at this money.
Do you understand?
Wonderful, wonderful.
Now what are you going to do?
Literally.
Because she was worried that you may just stop working or?
Well, I don't know.
It was always, yesterday didn't matter.
Yes.
And that's a profound point of view about life,
which is there's nothing you can do about yesterday.
Mother, bless her, was in a concentration camp,
and yet never referenced that in her dealings with people today.
Which is incredible.
Because something you can do about today,
and if you can fix today, you can make tomorrow better.
And my mother was the funniest person I ever met.
How is the orchestra?
That's how she called the band.
The band.
Yeah.
Let's take another break.
When I come back, I want to talk about Kiss,
not just the band, but the brand,
because almost uniquely,
You turned Kiss into this money-making machine globally
as a brand, as much as a band,
as we see there with your phone cover.
So back with Gene Simmons after break.
Welcome back to my special with Gene Simmons from Kiss.
So Gene, if you could only perform live on stage
again throughout your life or have sex
with all the women you had sex with,
but you couldn't do both.
Which one would you go for?
the women or the live performing?
Well, I'm married now,
obviously, Pierce.
Obviously.
And my lovely wife is right outside.
I know, and I'm going to ask you the same question.
Oh, my God.
Well, look, doing what I do,
wearing more makeup and higher heels than any female you ever met,
literally, has been just unbelievable.
But sex is pretty good.
So which one? Why do you have to pick?
Well, you've got to choose. It's a binary question.
On stage.
I knew you'd say that.
Because you also get paid.
Bam.
Well, you certainly get paid.
So from 76 to 79, it's become the biggest band in the world.
You still hold the record for most gold albums by any band.
You saw over 100 million records worldwide.
You've toured the world dozens of times.
And now it's coming to an end, the touring.
How do you feel about that?
How do you really feel about that?
I really feel proud.
The best part was when I ran into my buddy, Paul Stanley, who we continue to have this astonishing
relationship.
And I've always been so sad when Lennon McCartney and Jagger and Richard started backbiting.
I mean, even Cain and Abel didn't get along so well.
It was always so sad to me.
But Paul and I have this resilient, sort of the brother I never had kind of a thing.
we don't agree on very much at all, but there's an abiding admiration and respect for the talent that he has that I will never have,
and hopefully the piece of the puzzle that I bring to it that he doesn't have.
No question.
So that one and one.
You have an amazing chemistry.
It works.
One and one is three.
You don't know everything.
I don't.
And when you meet somebody that's a kindred spirit, you can and be bigger than you ever were.
And at any rate, to cut to the chase, all good things have to come to an end.
And you have to have the self-respect and pride.
That's a big word.
And the love of the fans to know when the hell it's time to get off that stage.
Do you see a lot of bands who just go on too long?
Look at that.
That wasn't so long ago.
Don't remember where that was.
This is in your farewell tour, yeah?
Yes, it is.
But all the shows are like that.
Just insane.
But do you see other bands go on too long?
They go too long.
And it's tough to give it up, you know, this kind of adulation is godlike.
I would love this.
But at any rate, when you still look good, when you still have the physicality it takes to do that, get off the stage.
By the way, it goes for boxers too.
Mohammed Ali, Mike Tyson, who's a friend and so on.
These are the greats of all time.
And you've got to know when it's time to get hired.
You don't know when to leave the party, right?
I think it's an answer to said that.
You must, yeah.
So I got an insight into your marketing genius
when we both appeared on Celebrity Apprentice
back in 2008 with Donald Trump, obviously, was the host.
But what I remember most with my first insight into you
as a businessman was we were told to do a hot dog challenge.
We literally had to sell hot dogs from a stand in Midtown Manhattan.
Actually, outside the foxman.
Now, just a second.
Trump did not mention a stand.
All he said was sell hot dogs.
That's true. That's true.
Which is why I'm going to come to your bit of genius.
So we were deliberating as a group whether to charge $10 or $100 for our dogs.
You picked your phone up and called a mate and said,
will you give me $5,000 for a hot dog?
Ten.
Was it 10?
And he said, okay.
And he said to me, I'll never forget this.
You said, it's not the vacuum cleaner that gets sold.
it's the way the salesman sells the cleaner.
And I've remembered that ever since.
Yeah, it's true.
Because that's really the essence of where marketing takes a business and explodes it, right?
Well, if you can assess, and everything is about an assessment, you know, where you go, what road to take and so on,
if you understand that it's not how many units you sell, but how much money you make,
then it isn't always about units sold.
it's about, and I'd rather sell one Rolls-Royce than 20 Volkswagen's, right?
So it's not how many units, it's how much money can I make?
And the rules were very clear.
I was listening.
Sell hot dogs, didn't say where or when or all that stuff.
And you can't call people you're in business with.
So I just called people I knew.
And I said, this is for charity.
I'm not going to get any of the money.
Give me $10,000.
I made a few of those calls.
In the very first phone call, we beat the female.
We did.
With one call, with one dog.
Because actually, you understood how to play the game, which was brilliant.
You also...
Hold on, but who won?
Well, I won, obviously.
But you know how I won?
Because I watched what you did.
I listened to what you said.
And I thought, yes.
And I then hit my rolodex.
And I then got a lot of other people who came to help me in the same way,
particularly in the final, actually.
It was very interesting.
But you also took this, obviously, and had done before then,
to the rock business.
in a way, I don't think anyone's ever done as well as you guys did with this.
Well, we make a living.
You made an incredible franchise out of Kiss where you have, I think, over 5,000 lines of merchandise.
I just want to stop you for a second because self-angrandizement and other big words like gymnasium,
I enjoy hearing nice things said about me, but it's never just about you.
Paul's my partner.
I said from the beginning.
You have to surround yourself with the right people who understand it so you can go forth
together. But thank you for the kind words.
5,000 different pieces of merchandise.
Should I do the joke? We literally,
no joke intended, we literally have everything
from kiss condoms to kiss caskets.
We'll get you coming and we'll get you going.
There is a kiss toilet seat.
Oh, yeah. We've got it here.
You know the phrase sit on my face.
Is that so well? Sit on my face.
It's just so right there.
Of course, these are semantics, but I'm not.
We've got to kiss lunchbox?
Oh, sure.
There are many generations.
Of course.
Yeah.
I mean, it's fantastic.
But I think the point about it is,
you just understood how to sell the band, the business.
You guys.
Well, I'm not just in the band.
I'm a fan of the band.
And I remember when the Beatles first came out,
there were a lot of beetle things,
beetle this, beetle that.
But then they never made the money.
They didn't understand, you know, the marketplace and so on.
Because it was all brand new.
But we wanted to be Disney
without the overhead.
You can make an awful lot of money
if you understand everything. By the way,
I'm the only person on the planet
that owns the pound sign.
It's trademarked.
Really?
I'll show it to you, including the euro.
Because countries are smart,
but not that smart. They create trademark laws,
but never trademark. The word
England, public domain.
Why? Why haven't you ever trademarked that?
So I do own...
Well, you've also got one of these, which is
a Kiss coffin.
Casket, yeah.
Have you ordered one of these
for when the time comes?
No, I think I'll splatter,
I mean, a shatter, whatever it is,
the dust particles and so on.
But they also double, and the bars have them
because they're moisture-proof,
so you put ice in it,
and people reach in and have cold drinks
out of it. True, true. How much money
have you made from Kiss? Oh, come on.
That's the first question I was going to ask you.
Pierce Morgan, how much money
does it take?
John, how much?
Give me a number that's going to horrify me.
No, that's not fair.
I've read that you're worth $400 million.
Really?
Yeah.
No, you're very kind.
Up or down?
Up or down what?
From 400.
I always want to go up.
But I tell you what, here's a point for all your folks out there.
I'm kind of a big deal.
You go to your cell phone and you type in into Google
and schmuggle, Jean Simmons, gum.
When I was singing the national anthem here for the NFL football team,
I was chewing gum the day before and doing soccer AM, the promotion thing.
And I was chewing gum and they said, Mr. Simmons, please take out your gum.
And I, because I'm a wise guy, I said, eBay, the next day they put it on eBay.
How much, Pierce Morgan?
How much has he gone for?
I asked you first.
Let me guess.
5,000 pounds.
Would you like a tip?
if I went to the Empire State Building and pointed up,
how much would that number be?
How much was it, go on?
$247,000.
Or for a piece of gum.
Chewed by you.
Gene Simmons' car.
That's true.
You can Google and smuggle it.
Talking of Google, what do you make of the tech world we're now in?
What do you make of Elon Musk and artificial intelligence and all these things?
I'm a big fan.
And like all people, they're the ones that change history and make life better on Earth.
But they're the single people, the forward thinkers, the futurists, change life as we know it.
Elon Musk is undeniable.
He tried for years to get car companies to go away from diesel fuel and gas and so on.
They wouldn't less.
So he did it himself.
It's always the individual, not the corporate entity.
because you can move. You can move fast.
You don't have to make decisions by committee.
I'm a big fan.
Twitter's going to be fine.
Yeah, I totally agree with it.
Are you excited or are you worried about artificial intelligence,
particularly about the music business?
I am concerned, music business aside,
I am concerned about the lack of legislation.
When you enter a new, let's say a new planet,
you're about to land on new, well, clearly,
there's opportunity there.
There are minerals and things.
and so, you know, all kinds of opportunities without rules of the game.
It's like playing sports without rules.
Who's going to do what?
You need some rules that are, you know, kind and beneficial to mankind,
women kind, trans kind, all kinds of kinds.
Okay, does that cover everybody?
Probably not.
Probably not.
Well, they're always going to be new ones, and you have to respect all that.
Subject aside, the problem with AI is not,
AI is here whether you like it or not.
So let's look at it smartly and let's pass legislation.
AI creates a song using my voice or what sounds like my voice with a new song and it sounds just like me and it definitely sounds like that kind of a thing.
So when you're buying it, who owns the copyright and the publishing if AI did then?
So is it me because it sounds like me?
You could swear it was me.
So these are uncharted.
And if it is you, do you then care if AI does that?
We can make a deal.
I love that.
Of course, of course.
Well, talking you're making a deal,
let's come back after the break
with the best deal I think you've made in your life,
which is persuading your wife, Shannon,
not just to marry you, but to stay with you.
That's after the break.
Welcome back to Pittsburgh and I've been joined now
by my special guest wife, Shannon.
Well, Shannon, the boss, finally.
We have you...
Last tweet.
We have you right where I want Gene to be.
Let me ask you, straight off the top.
Yeah.
He, when you met it, was one of the biggest rock stars in the world.
Yeah, I didn't know that, but yes.
Would it have mattered if he was a plumber?
Oh, yeah.
I wouldn't have dated him.
I asked her, Shannon, if I didn't make a good living, and I'm going to try not to exaggerate.
If I didn't make a good living, would you be with me?
And she said, see ya.
But you must have known when you met him, I guess, his reputation.
I did not.
By the way, no, I grew up at the Playboy Mansion.
Really?
It was a party.
He came in with two, I don't know, girls.
And someone suggested a producer friend of mine that I go over and meet him.
My sister was like, come on, come on, let's go meet him.
And I said, I don't know who that is.
It looks kind of a little smirmy to me.
And so I went over to meet him and, you know, we got to talking and we had a lot in common, actually.
But the next day, since there's no cell phones or internet and so on,
we ran down to Tower Records to look him up to make sure it was real
because I didn't believe the word he said.
You saw an entire section.
It was Kissed and Kiss. When you realize he was really.
But I never listened to that music before.
It was I was Motown girl.
She just loves Tom Jones. That's it.
What was it that made you fall in love with him?
It's smart.
And...
That's it.
Smart and rich.
No, I'm kidding.
And he's very romantic, actually.
And did you make him cry yet?
He cries.
Yeah, he did get emotional, yeah.
Yeah.
I like that.
I was surprised, yeah.
Is that really bad boyfriend, but very good husband?
Well, that's interesting.
It almost is like your relationship is two halves.
Yeah.
Up to wait.
It took 28 years from him to grow up.
Right.
Yeah.
So I waited.
Oh, my God.
Why did you wait? Many would have gone.
I know, I know.
And a lot of people, like, once your husband cheats on you, once they ditch.
What about when it's 5,000 times?
There's more to him than that.
Yeah.
And he's admitted this.
He said that there's two Gene Simmons.
Believe me, I've heard it, huh?
Yeah.
And do you believe that?
Yeah, sure.
Oh, yeah.
But, I mean, it's hard when you're, now that I have a young man as a child,
I know that, you know, when a girl comes to your door and wearing a,
a raincoat with nothing under it.
You don't just go, bye-bye.
So I
understand that it happened
and meant almost nothing.
I've got a picture of you on your wedding day.
Ah.
Now, this took a long
time, Gene, if you
persuade Shannon to get down
the hour. What do you both remember of that day?
I have to tell you that I never wanted
to get married and I never had kids
at least
consciously, I didn't
want to become my father. My
father. But he didn't know he was his father. As far as I do.
Whole time. Really? You think that?
Yes. In what way? Because his father was a philanderer and that's why his mother left him.
And so, but he was a flounder and he came by it honestly. And but you can't, I mean, I don't know.
How can you blame a musician where the girls are just knocking on your door and they're naked when you open it up?
I just, you say, what do you say?
I didn't want to have kids because I didn't want kids feeling what I felt.
The world ended.
I felt like, I felt guilty.
What did I do wrong that made my father get up and leave without explaining anything?
So I...
And yet.
Am I doing okay?
She's not letting you get away with a thing here.
No, no, no, you're not getting off the hook.
And that's what I'm doing okay?
Well, let me.
Let me ask you a different question, Gene.
What would you say to your son, for example,
or your daughter, if they ask you about these stories,
where you've given interviews and talked about
having thousands of groupies and so.
What do you say to your kids if they ask those questions?
At some point, you've got to grow up.
I don't know what to say, except that there's no.
Look at that.
He said it was fun, but it's over now.
Do you believe it is, John?
I didn't.
Oh, I definitely over now.
Oh, yeah.
I cut off my schmackle and put it in a formaldehan or she will put it in a formaldeha thing put it on the fire
a pickle jar. You see I get I can now get what the thing is with you too. It's humor.
It is. Ultimately it's humor. I mean, I could probably wallow in sorrow for a long time, but I mean.
Has he broadly, though, made you happier than not? Absolutely. Yeah. Yeah. And when you say it's romantic, how does that
manifest itself. What's the most romantic thing he's done for you?
Oh, my gosh. I gave you some cash yesterday.
You know what? He really does. Just give me wads of cats.
Really? Yeah. Yeah. That is quite romantic. I told him, you know,
did you sell any guitars today? Yes. I go. Yeah. And the cash comes back. And when she gets
the watch, it goes like this. Gene, what does true love mean to you? Romantic the part, though.
He did do the flower petals. Really? Yeah, yeah. Yeah. So what does true love mean to you, Gene? Because, obviously,
you found it with Shannon. What does it mean to you?
Shamefully, I
never confronted myself about that
and barely said, I love you to my mother.
Shockingly, shamefully,
I was always alone.
He thought it was a weakness.
Have you said it to Shannon?
Yes.
Yes. It happened much later.
It happened much later.
I was afraid of
being weak.
Of being weak
and not and not
I never opened myself up to that.
You know, I always...
It's hard, you know, the night in shining armor thing,
at least you have protection around you.
And I never wanted to be hurt ever again.
Like, now she's about to say,
B-B-B-H-No.
What can I say? There's no school for life
and there's no school that says, okay, this is what marriage is,
this is what a relationship...
We were both learning as we went along.
I was also young when I met him, too.
Right. What have you really learned about yourself, Gee?
When you look back at your life?
I've learned that I'm not so bad after all.
Shannon, would you agree?
I would, I would say, yeah, I would say it's not so bad after all.
Yeah, I really thought I was going to, if it was going to be,
look, I had been in only two other relationships of any kind, never wanted a relationship.
Sort of. You weren't faithful to them either.
One was Cher famously.
And Diana.
And Diana Ross.
Who was who you were with before you made Shannon?
He was still floundering at the same time.
He was?
Yeah, sure.
With me.
Shannon, I mean, you've got to admit, I mean,
going, share Diana Ross, you.
Yeah.
It's not bad.
Well, that's not.
Hey, well, what, older women with children and then me?
Oh, stop it.
That's fine.
Let me finish, Jim, but I want to show you again the picture of you and your mom when you're eight years old.
because I think that she's obviously being this constant presence throughout everything in your life
and really formed, I think, a lot of your life.
When you look at yourself there, what do you see in that little boy?
What was he hoping to be, do you think?
Oh, just always being a big dreamer.
You wanted to make her proud.
Yes, anything I wanted to do was always about my mother.
You never drank or took drugs because of her?
I believe our children is.
same way. Yes, no, oh, absolutely.
Wanting to make him... And do you think you
did make you proud? Did she tell you that?
Yes.
She...
My mother...
She had a shrine to him in her house.
It said, welcome home to my favorite son.
It was about year-round.
But my favorite son, she only
had one son.
What was she proudest of, do you think,
of all the things you achieve? No drugs,
no alcohol, no smoking,
be straight. She didn't have
of the stupid stuff.
She kept telling me about,
don't do that to Shanikhan.
But I want to say that my mother was bizarrely my biggest fan.
When we'd land in New York on the way to someplace else,
my mother would be behind a pillar.
I'm not exactly...
Just waving.
Haim.
That's my Hebrew name.
Chaimcom, which is Hungarian, my haem, my life,
she'd wave and go back behind the pillar.
just...
And she would stand on the chairs at the concert.
She would be on the chairs on the concert.
Amazing.
And she would, you know...
And do you feel, Gene, fundamentally, when you look back over everything you've achieved
and had and everything, family, professional, do you feel an enormous sense of gratitude
to your mother?
Because without her, it's highly unlikely, that journey would have happened.
Nothing would have happened, which is why mothers are the most important life force.
on the face of the planet without your mother peers you wouldn't have become who you
I totally agree all our mothers our fathers mean well and so on but there's only one
person who gave you life and that's your mother and that's forever by the way I did a paper
in college about the end of life as we know it for bad guys who are on death row and so on
the one word that keeps coming up or the phrase that keeps coming up is apologies to their
mother before they go to death. Isn't that interesting? Gene, it's been brilliant. I'm so glad
we did a much bigger interview. Great to have you, adding some star dust at the end. Thank you both
very much indeed for your time. I really appreciate it. Thank you. Well, that's it from me.
Whatever you're up to? I think just keep it like Gene Sims. Keep it uncensored.
