Pod Save America - Trump’s Wartime Messaging Disaster (feat. Jen Psaki)

Episode Date: March 22, 2026

Jen Psaki, Joe Biden's former White House Press Secretary and host of MS NOW's The Briefing with Jen Psaki, talks to Dan about the ways the Trump administration is trying — and failing — to sell ...its war with Iran to the American people. The two discuss the White House's meme-forward messaging campaign, MAGA media's break with the president over the war, and how Trump's cell phone interview habit is shaping media coverage. Then, Dan and Jen discuss how a series of contentious Senate primaries are reshaping the Democratic Party and whether "fuck Trump" is a strong enough message heading into the midterms.For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.

Transcript
Discussion (0)
Starting point is 00:00:00 Booster juice is going crazy for hazelnuts. No, not crazy. Nuts. Booster juice is going bananas for hazelnuts. I mean, there are bananas and smoothies, but that's not the point. Banana juice is booster for hazelnuts. What? Just stop.
Starting point is 00:00:16 Booster juice is going nuts for hazelnut. Introducing the nutty monkey smoothie, holy hazelnut assay bowl and nutty booster ball. All made with rich, creamy hazelnut spread. Try them today. Only at booster juice. Canadian-born. Blending since 1999. Welcome to Pot Save America. I'm Dan Fife. You're about to hear my conversation with my good friend, Jen Saki, former White House press secretary for Joe Biden, and host of MS Now's The Briefing with Jen Saki.
Starting point is 00:01:00 Jen is one of those folks I could talk to you for hours about anything. But this week I invited Iran because I wanted to talk to her, one former White House comstaffer to another about how the Trump administration is trying to sell its war in Iran to the American people and how the media has covered it. We also talked a bit about the midterms, including how important Democratic primaries in Maine, Michigan, and elsewhere are shaping the future of the party. I hope you enjoy it. And if you do, I hope you will consider subscribing to Friends of the Pod. Friends of the Podsubscribers get our new extra episode of Pod Save America called Pod Save America Only Friends, other subscriber-only shows like My Show, Polarcoaster, access to all of our excellent substack newsletters like Pod Save America open tabs, add free episodes of all of your favorite Crooked pods, and you get to feel good about supporting independent pro-democracy media. So head to Crooked.com slash friends and subscribe. And while you're feeling good about supporting independent media, hope you will consider subscribing to a message
Starting point is 00:01:50 box, my newsletter that gives you in-depth political analysis to cut through the BS and helps you understand what you can do to defeat MAGA in this election and beyond. I have a special deal for crooked fans. Go to crooked.com slash yes we'd Dan for 20% off of your subscription. Here's my conversation with Jen Saki. Jen Saki, welcome back to Potsave America. It's great to be here. How are you? I mean, the world is a shit storm, but otherwise I'm good. Okay, we'll take that. That's a
Starting point is 00:02:24 caveated good in Donald Trump's America. Yes. There are always, I could talk to you anytime and unfortunately, because we live on other sides of the country, we only get to talk to each other on podcasts, mostly. Or when you guys are doing sold out events, then those two. Yes, yes. Please emphasize or sold out for everyone to know. There's always a good time to talk to Jansaki, but this is a particularly good time given what's happening in the world. And, you know, before,
Starting point is 00:02:52 you were a cable news star and a White House press secretary, you also very specifically worked at the State Department as a spokesperson. And people may not know this. At the outset of the Obama administration, you were the person in charge of economic messenger during the financial crisis. We're now in the middle of a war and a emerging global economic crisis because of said war. And so you have a lot of expertise to bring to this. And I want to have a conversation here that takes a little bit of a step back and looks at, of course, what's happening in the world, but also like your perspective on how Trump is selling this war. But before to get to that, what's just your reaction to,
Starting point is 00:03:31 what was your reaction when you woke up that Saturday morning to discover that we had gone to war with Iran? Both your reaction is a person, an American, and a member of the media would have to cover said war. First of all, just as a sidebar, I didn't even do this for you, but I have, and my coffee is in an economic report to the president mug from 2009. A relic I got from the economic team at the time, just to prove. Yes, that you were there. I think like so many Americans, I woke up and was scared because it is always scary when the country you're living in goes to war.
Starting point is 00:04:06 And it is not a decision, as you know well, and I know well, that any president makes lightly to use military force, even if it's for a smaller engagement than this is. But I think I felt fear because Donald Trump has no impulse control. He's not a planner. He's not a policy wonk or expert. He doesn't listen to anyone around him. And so the concern I had once I had some coffee and digested a bit was how are we going to unwind from this? I mean, you know, even initially, even in that first day, because the military strikes and the military action and we have the best military in the world bar none.
Starting point is 00:04:44 that is true, you know, it's very difficult to dig out of what the impact of that is. And that was evident very quickly. I mean, within days. The seems we're now three weeks into the war. Things are seem to be getting worse, not better. They are expanding, not contracting. We seem to be further away from extricating ourselves than we were three weeks ago. And as we sit here recording this on Friday morning, there is reporting that the White House is getting closer to using ground troops. There are some White House AIDS quoted on background saying how ground troops have been used in every war. Why wouldn't they be used here?
Starting point is 00:05:21 That it's not that big a deal. Just help us understand both the substantive and political impact of putting ground troops, either in Iran proper or in the islands like Karg Island in the middle of the Strait of Hormuz. Well, it's a very slippery slope. And so even as we've seen the buildup of troops sending more even to the Middle East over the past couple of weeks, I think there was something like 50,000 plus there was another announcement a couple of days ago about a couple more thousand. It is a slippery slope where it becomes kind of clear that in most scenarios of war, troops on the ground, as they say, that's where it was headed. And I think that is alarming on so many levels because that is something that is. very difficult to dig out of. Once you have people on the ground, you have the military and the commander-in-chief and others are going to want to do what they feel is winning. And that is, again, a question we don't know the answer to. What is winning here? How do we win? I mean, it's a big
Starting point is 00:06:25 freaking question that they have not answered. Also, we have a different view of that than Israel, which is a huge, massive, separate, but important issue. On the political front, I mean, I think, you know, we have, there have already been lives lost. You and I both know very well. And I think we've both heard Barack Obama say this many times. I heard Joe Biden say this many times. The most difficult phone call, the most difficult letter, any commander in chief writes or should write, and I don't know how Trump feels. And I know he's like devoid of human feeling and emotion in a lot of ways, is to the family of somebody who died, even in a moment of, you know, a member of the military. even when they are defending the country, even when they are doing something that is of great honor and great sacrifice.
Starting point is 00:07:13 And certainly, they all are. But this is a war that no one has any idea what it's about, right? It feels like it's about his ego. It's about his feelings. And so if you're these families who's 18-year-olds, 20-year-olds or 30-year-olds or your husband is going, that impacts not just that family, but it impacts communities, impacts states. It makes people question the worth of this. And then there is, of course, the issue that is beyond the impact on the military. And I think about the military impact in a lot of ways, like states, I mean, just to be super political, and I know we'll get there. Yeah, of course. Talked about this and talked about this. Texas has the largest number of veterans in the country, right? It also has, I think, maybe the most or almost the most number of military bases in the country. It also has one of the most interesting Senate races in the country.
Starting point is 00:07:59 Now, a lot of those people probably voted Republican and probably voted for John Cornyn. And maybe most of them will again. But if some of them are like, what is this about? This feels a little Iraq warlike. This feels, I mean, that's, you know, also Georgia, a huge military presence, right? I mean, these are, this is, it can flow into that. And then then there's, of course, the gas prices issue and impact of the longevity of a war like this. We've already seen it.
Starting point is 00:08:24 I think I'm just going to go economic nerd, but I'll have the data in front of me. You have the mug to prove it, so go for it. I have the mug. I love data. I mean, I think as of last night, it really depends on the part of the country. but it was like anywhere between like 88 cents and over a dollar more per gallon, right, and gas. And there is no way to change that.
Starting point is 00:08:45 You remember Amos Hoxton? We had him on, I talked to him last night. Yes, yes, yes. It was a little nerd. I was embracing. I just, like, wanted to keep it going. But he, there's no way. And we've seen military analysts and others say this.
Starting point is 00:08:57 There's no way to end the kind of dysfunction or the disturbance in the global, oil markets unless the Strait of Hormuz is reopened, right? And that is either going to require a negotiation or military action. So if you go back to the political front, we're already at 88 cents or a dollar, whatever it may be, it could be larger. And if Israel keeps striking places and they keep striking back in the Middle East, and so there are other, like what happened in Qatar, there are other oil fields off market could be even higher. And that is a massive political problem for Trump and for Republicans running for office. Yeah, it's obviously, um, no one voted for Donald Trump for the goal of going to war with Iran. In fact, people probably voted for the, if they, if they voted on war at all,
Starting point is 00:09:45 they voted for the opposite of that. Don't you think, I mean, one of the most fun, well, interesting to watch is like the complete division in the MAGA baseline of over this, right? Yeah. Yeah. It is, the thing is, is really interesting. That part is really interesting because you have the high profile people like Megan Kelly and Tucker Carlson and Sean Ryan, who's the very prominent podcaster as a former Navy SEAL, who he put out a like a Instagram TikTok post about like just running through the quotes of all the people who said this would not happen. JD Vance, Stephen Miller, etc. But at the same time, you have the, you know, 85 to 90% of self-identified MAGA voters are okay with, approve of the war with the rain. And that is like a very interesting divide, which I'm sort of curious what you make of that divide.
Starting point is 00:10:38 And whether that's sustainable or? I don't know that it's sustainable. But I think it's probably just pure loyalty to Trump and his continued hold on a still a huge percentage of his of the MAGA base. What do you think? Yeah. So I think I think there are a couple of things going on here. I think one, these are hardcore Trump voters. They're going to be for whatever Trump is for, right?
Starting point is 00:11:03 And there's a, and there, look, I, we should also, we have hardcore voters on our side, right? Like, if you look, we have, this is not the same thing. It's not that I'm going to stipulate this before I get destroyed for saying. It's not the same thing. But that we had people who, like a hardcore supportive number of Democrats, refused to acknowledge that Joe Biden was too old, right? Like, like, we had that, like, we had, like, you, they're just, there people, like, we're for our team, whoever our team is. Right. Now, I think there is a much greater set of hypocrisy and what's happening on the Republican side here.
Starting point is 00:11:37 Yes. But like the thing that from like a purely political perspective, and I'm going to get us to the messaging around this thing in a minute, but from a purely political perspective, the terms of like winning races, right, taking the majority, winning the electoral college. We do not care that much that 85% of self-identified mega Republicans are with Trump. Right. Like that is not the issue. Now, if all of a sudden we want to start competing in North Dakota, we got to get that number to like 65. But in terms of winning, even winning in Texas, Alaska, Iowa, Ohio, that is a sustainable
Starting point is 00:12:15 number. What we care about are independents who voted for Trump and Republicans who do not identify as MAGA. Because I think we've all in the sort of political conversation post-2024 convinced ourselves that MAGA is a movement based on a set of views, right? That it is, it is, you know, anti-immigration. It is anti-trade. It is, we believed it was America first nationalism, smaller government, those sorts of things. It is not those things. No. It is, MAGA is another way of saying Trump. What Trump is for, they are for. And that is just that we have to
Starting point is 00:13:00 accept, when you accept that reality, you start then realizing two things. One, those people are not leaving Donald Trump anytime soon, if ever, and that the party could look very differently after Trump. Now, I am not arguing that all the sudden, like, our friends of the bulwark are going to be, like the bulwark republicanism or, you know, or Mitt Romney Republicanism is coming back. I don't think that, but that it is a very open question about the Republican Party looks like, going forward because once Donald Trump is sort of out of politics per se. So that's sort of my take on it. Totally.
Starting point is 00:13:37 I mean, that is such an interesting way of laying it out. I mean, we are, it's not, it, Republicans in Pennsylvania are not eight, not 85% math. Right. Right. And so states that we need to compete, Democrats need to compete in in 2026 and then 28, it's not that majority base. I mean, just to, I know we'll talk about the electoral politics of this, but on the MAGA side, I mean, one of the most interesting characters to me and all of this is J.D. Vance and how he has navigated this. And you may remember, I've been trying to think about kind of normalcy and what a vice president would do. Now, I mean, Joe Biden, when Barack Obama was president, kind of came to the table with more foreign policy experience, right? And he was more for engagement in a lot of ways, military action at a lot of times. than Obama necessarily was.
Starting point is 00:14:31 So he would have probably been more front and center. Not that we would have done this at all. But it feels, I mean, J.D. Vance has been so silent, right? And when he has spoken, it's almost like he's speaking in the third person about a war that his government is, that the government he is the vice president for is, is waging. And that to me goes to what you say, it's like, it's like in his mind, he's got to be loyal to Trump. but he also knows there's like a part of the base that's sort of his his people too, right, who aren't for this.
Starting point is 00:15:06 It's so awkward, but I think that's what's going through his mind. The J.D. Vance thing is interesting because this doesn't make a lot of sense because Joe Biden actually ran for president and became president. But for the almost the entirety of the eight years of the Obama administration, no one thought Joe Biden was running for president. And he wasn't doing a single thing to prepare himself running for president. He wasn't forming a pack. he wasn't going to early states.
Starting point is 00:15:28 It honestly wasn't until late, early 2015, when we were in a meeting in the situation room and the then vice president pulled me aside and told me that he was thinking of running for president and he wanted that he had definitely, he had not fully ruled it out yet. Yeah. And he wanted to sit down and talk about it. And that was the first, like I almost fell out of my chair. I was, because I was surprised about it. But why that matters is it.
Starting point is 00:15:52 And then you had Cheney for eight years who was never running president. So we haven't had a president. a presidential candidate in waiting in the vice president's office since Al Gore. Making these political calculations at all times. Yeah, that's true. And having to balance that loyalty to the president with their future political ambitions. And so we're seeing that with Jay Davis. I think he's handling this incredibly poorly. And it just shows a very simplistic view of politics. Like, just imagine the world where J.D. Vance is running in the Republican primary. Right. So Donald Trump serves as full term.
Starting point is 00:16:26 term, doesn't go to prison, J.D. Vance is running. Other people will run, right? And that one of those, the most likely candidate who is not J.D. Vance is someone who is running against Trump, either from the right or the left, or maybe both. And so J.D. Vance wins by being the Trump candidate, not by splitting the difference between the Trump candidate and the non-Trump candidate. Because if he's something different than Trump, he's never going to be the purest version of something different than Trump. And so the worst thing that can happen to him is being seen as so disloyal by Trump that Trump does not back him because he needs Trump to back him to win. Yeah. Yes.
Starting point is 00:17:04 And right now I feel like reading a couple of these stories, just given how many stories you and I have pitched between us, probably thousands, where it's like a source close to J.D. Vams says in a meeting, he expressed concerns about the impacts of the war. Right. And it's like, then they're on the record saying he's here to support whatever they're saying. It's probably the same person. He's the same person. Let me tell you something on background. Let me tell you something on the record. The thing I was going to say about electoral politics, not that elected officials in Washington are the determinant of what the politics in the country are.
Starting point is 00:17:42 But one interesting thing I think that's interesting to watch in D.C. is whenever this supplemental package actually comes together, right? because there's been a range of reporting this week on it being $200 billion. Maybe it'll be exactly that. Who knows? Without any specifics around it. Now, Mike Johnson is like, yeah, that sounds good. Whatever he said, which is so predictable. But there are a number of Republicans kind of telling Democratic senators on background,
Starting point is 00:18:11 basically saying, like, I don't, I'm not for that. Now, we'll see what actually happens. Lisa Murkowski was a little, you know, publicly. We'll see what actually happens. But, you know, it could fail. Like a supplemental funding vote could fail. And that would be a pretty significant loss for Trump if that wins. Potsave America is brought to you by Helix.
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Starting point is 00:22:03 Order now at drinkwillies.com and use code cricket for 20% off your first order plus free shipping on orders over $95 and enjoy life in the high country. Let's come back to supplemental funding because I do want to get to Trump's messaging on the war because I think that that is the precursor to the larger political conversation about how it's going. And it also, I think the messaging is also a proxy for the entirely messed up policy process that brought us to this. Because if you can't explain why you did it, it's possible you didn't know why you were doing it. But let's take a listen to some of the varying Trump administration explanations for what we're doing in Iran. Our objective is to defend the American people by eliminating eminent threats from the Iranian regime.
Starting point is 00:22:53 We knew that there was going to be an Israeli action. We knew that that would precipitate an attack against American forces. And we knew that if we didn't preemptively go after them before they launched those attacks, we would suffer higher casualties. Israel forced your hand to launch these strikes against Iran. No, I might have forced their hands. You see, we were having negotiations with these lunatics, and it was my opinion that they were going to attack first.
Starting point is 00:23:18 If we didn't do it first, they would have done it to Israel. We did an excursion. You know what an excursion is? We had to take a little trip. You just said it is a little excursion and you said it is a war. So which one is it? Well, it's both. I think that was your old sparring partner, Peter Ducey, at the end, asking that question.
Starting point is 00:23:36 I have to say, he's had a couple of good moments of asking real legit questions, which make Trump mad because they're real legit questions. So there's that. But as a communications professional who's worked on not, but worked on like high national security, issues. What's your, what's your sort of take on what's been happening here? I mean, first of all, I have no idea what the messages. Nobody knows what the messages. In part because the message, as you know well, it's not magical. A sheet of talking points is not a magic document. It's based on the justification for why you're doing something, right? And what
Starting point is 00:24:13 you want to achieve through it. And if that doesn't exist, it's really hard to write good talking points. Now, there are still things that aside, like the continued use of excursion that you're like. But he means incursion. He means incursion, but I keep saying excursion. And so it sounds like he's talking about like a sail, you know, like a little boat sale or something. You know, I think what's clear, what it's made me think a little bit about is during the Iran negotiations, Ben Rhodes, used to lead these kind of twice weekly civets calls. So calls that you're in the sit room for that where you would talk about what was happening with the negotiations and what the messaging was going to be, right?
Starting point is 00:24:58 What were the parameters of what you could say publicly? How were we all explaining from the Defense Department, the State Department, the White House, CIA, not that they say a lot, what we were saying. Because you want to be singing off the same song sheet, not just for because it's better, but also for members of Congress as you're trying to get them to do things for our. allies and partners, even for our adversaries. I mean, this looks like a freaking disaster, right? If you're China or Russia, you're like, well, I'm just going to sit back here and watch this craziness unfold. So there's certainly that. It also, I mean, you know, we both worked in a White House where there was a lot of memo writing, right, and a lot of red teaming, as we called it, which is a good process in government, though, where you're sitting in a meeting. And we did that, but there were people who were
Starting point is 00:25:52 national security leaders who were doing that at a much more highly consequential level than us, right? Mapping out, what would the impact be of military action in Iran? Well, it's entirely predictable. Any national security expert will say that it would have impacted the Strait of Formuz, that it could have led to the conversation about troops on the ground, that it's really difficult to actually get any of this nuclear material out. Point being, that process happens before you even are developing, right, the public talking points and in the process of making a decision. And because that didn't happen, and it seems like Trump, I don't know the facts here, woke up on like a Friday and was like, let's do this. It looks disjointed and confusing.
Starting point is 00:26:42 And meanwhile, people are like, I don't know what the hell is happening. but my gas is a dollar more a gallon, right? Or it's $20 more to fill it up. So, yeah, I would give them a F minus on there. Yeah, it doesn't go low enough to do it. I don't even, it's like probably their worst messaging, I think, of things they've done in this term. But that's just my.
Starting point is 00:27:03 Oh, for sure. For like with, I think without a question, it's their, it's their worst message. Because they don't actually have a message. It's just a rotating series of rationales that are often in conflict with each other, right? Rubio saying the imminent threat was not, first it's Trump saying there was an Iran was going to attack us. There's imminent threat. Then Rubio says the imminent threat is actually, yeah. Yeah, Israel attacking Iran and then Iran retaliating against us.
Starting point is 00:27:28 Then there's Trump saying, no, no, we made Israel do it. In the first several hours after the attack, Trump said the purpose was for the freedom of the Iranian people. Then he said it wasn't Iran. It wasn't regime change. Then it could last two weeks. It could last 30 days. It could last longer. It's just there's no story.
Starting point is 00:27:45 And I think there is a lot to criticize in their communications here and their messaging here. This is ultimately a policy problem. Well, yeah, I guess that's sort of the question. This is the thing you and I would say all the time is, you know, an unemployment would be at 10% or the health care. dot gov website would not be working. People will come and say, well, why aren't we get, you know, what's the press strategy? What's the messaging? And you'd be like, it's not a messaging problem.
Starting point is 00:28:12 It's not a com's problem. It's a policy problem. This one, I think, is actually both. Yeah, that's true. And I used to have a mug that said NACP, not a comm's problem because this is. You got a lot of mugs. You really express yourselves through ceramic wear. That is true.
Starting point is 00:28:31 And not to like take any blame off of Stephen Chung here, who is delightful. But what are you working with here? Right? If you're him, it's like, okay, why are we in this war? You know, what are the basic questions, right? Because as you all know, and I know, you sit in a meeting about policy, a policy's decision is being made. And you're sitting there saying, okay, how are we going to explain this and you're pressure testing the things, right? Why are we in this war? Well, because there's an imminent threat based on what? Also, the intel community is about to contradict us. So like, you know, there's like, that doesn't even work as a comms thing, right? Okay, we're going to go get the nuclear material. Well, how? Well, it's really difficult to get the nuclear material. So that's not great. So the point is, it's like their messaging is terrible. And obviously, they should throw themselves in front of him every time he says the word excursion. But it's if, and I cannot, I doubt their pressure testing things in the same way we would have or other people who are running competent communications operations would have. But they have very little to work with here because of all
Starting point is 00:29:40 the reasons. Yeah. I mean, there. is, look, there's no messaging strategy that helps, that sells a war, a protracted war in the Middle East that leads to huge spikes in gas prices. Like, there is not. The place where I think you, that is fair to be critical, and I will also say, it's not the communications department's job to come up with the reasons why you go to war. It's the people, we're supposed to have that reason before we go to war. You get that not our thing. You can figure abstractively. Exactly. But where I think they did make a fundamental mistake that is making their problems much worse than they otherwise would be, and they would be pretty bad under even the best of circumstances, is that they spent no time before the war trying to explain why we would go to war. Yes.
Starting point is 00:30:23 Like Trump gave the longest state of the union in history and spent like two minutes on Iran. Also, that's true. And it was like, what, a week before? I mean, not even. It was four days before. I think it was the Tuesday. And then we went to war that. Friday night, Saturday night, Saturday morning.
Starting point is 00:30:38 I don't even remember hardly anything in it. Also, he did a speech, which the networks gave him time for, I would just note, that I don't even remember what it was about, a primetime address. And he didn't choose to do that for this. That is all true. Now, what's also true, now I feel like I'm defending Stephen Chung, which is a weird place. No, no, no, no. Let's stipulate you're not defending Stephen Chung.
Starting point is 00:31:05 is it felt so, and we don't know, and there's, you know, reporting on this, I guess, there'll be more reporting. But as much as Trump has clearly kind of wanted to do something like this, we also don't know if, like, he literally made the decision two days in advance, right? You know what I mean? It's like, and his communications team was like, okay, like here we are. So that is possible too. I don't, I don't know. Yeah, it's very, because you, when you see in the polling, right, the polling is all very bad for this war. But how bad it is really depends on how the question is asked.
Starting point is 00:31:38 There's a poll out this morning, which asked the question in terms of whether you approve of the war to take out the Ayatollah and stop their nuclear ambitions. That polls much better than do you support the war with Iran. And so like, like it's all bullshit because they were, Trump told us a few months ago that he obliterated, not even a few months ago. He told us like two weeks before the war that he had so. obliterated their nuclear capacity that we would have to bomb the dust, right, the leftover dust. But if you, there was a, there was a way, like, if you want to take the country to war, you have to do, you have to have a reason to do it. You have to do an immense planning process for what happens after the first bombs drop,
Starting point is 00:32:20 which they did not do here, right? They absolutely did not do. They seemed flummoxed by everything that's happening. But you also have to go to the country and go to the world and build a case for it. and they did they did not even try that may have failed that probably would have failed under all scenarios yeah but they didn't try one of the reason why i think they didn't try is the people around trump who wanted to do this knew that if you talked about it everyone would say don't do this and so they really tried to do make the biggest most dangerous most consequential decision a president
Starting point is 00:32:52 makes on the cheap yeah without putting any of the work in to tell the story now i mean yeah it's also is why this is, I think, the most unpopular first couple of weeks of a war ever. Yes, ever. Yeah. There was no polling at the outset of the Vietnam War, but I suspect this would be even more popular than that. Right. And the interesting thing, as you will know very well about, since you do the polar coaster as a listener, about the phrasing of that poll, right?
Starting point is 00:33:24 Is like, are people going to care in two months that the Ayatollah is dead and his son, who's more hard blind than he is in younger. Actually, if they pay attention, they'd be like, I don't know that that's better, right? And they're not really paying attention. They're paying whatever more for gas, and they've lost servicemen and women from their community. They care that the Aetol is dead?
Starting point is 00:33:46 And then it's like, we're not ending their nuclear program because they still have know how to do it. And we can't actually, I mean, David Sanger wrote a very nerdy but well-done story about the difficulty. I don't worry. I'm not going to spend a lot of time here. And I'm not an expert on this, but I found it interesting of like they, the Iranians know. They've probably divided it up into many, many canisters, right? All of those canisters, like you could, even if our military had to go in on the ground or the Israelis or whatever it is and get those canisters, they could drop.
Starting point is 00:34:17 They could implode. Anyway, point is, it's really difficult. And we don't even know we're all. And you'll never know if you got it all. You've never know if you got it all. Exactly. Exactly. The whole thing's a disaster.
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Starting point is 00:36:11 Booster juice is going crazy for hazelnuts. No, not crazy. Nuts. Booster juice is going bananas for hazelnuts. I mean, there are bananas and smoothies, but that's not the point. Banana juice is booster for hazelnuts. What?
Starting point is 00:36:25 Just stop. Booster juice is going nuts for hazelnut. Introducing the Nutty Monkey smoothie, holy hazelnut assaibol, and nutty booster ball, all made with rich, creamy hazelnut spread. today only at booster juice canadian born blending since 1999 one interesting thing i'm curious your take on as a communication staffer and a member of the media now is one of the ways in which trump has been
Starting point is 00:36:49 communicating about the war is not through your typical you know national televised press conference although he has them one of those or an address to address to the nation is that he is basically just doing phone banking but he's not calling anyone he's just picking up random calls from reporters Tommy tried to call him on the show last week because his number is so available that Tommy was able to get it. Your colleague Stephanie Rule, I think, spoke to me either last night
Starting point is 00:37:15 or this morning and had a 15-minute interview with him. First, let's start from your perspective as a concept for what sort of agita would it give you if reporters were just calling Barack Obama or Joe Biden on their cell phones at all times. He was just picking up the call and you're discovering he took the call
Starting point is 00:37:32 by the tweet. I mean, a whole whole whole whole. of agita, like not being asleep at night. I mean, it is, there's also this larger, like, is accessed what should be applauded when access is like, well, yeah, I want to ask you about that too. Whatever. We'll get there. I have, you know, but it is tons of agita for a range of reasons. First of all, I mean, every president knows they should know. Trump is a little unique. Everything there is to know, right? It doesn't. mean about like how they're thinking about policies and the status of things and many things that
Starting point is 00:38:12 are secret. It's not their job to know entirely, although they should always be reading and stuff, what's been reported, right? What's out there? Like the difference between what is known about what happened in a private meeting and what isn't known. So, you know, it's like they should know that, but they don't always because they're running the country, right? So there are things like that. But yeah, it would give me a great deal of agita, I think. They don't seem to, though, they're kind of, I mean, just watching Caroline Levitt communicate about this sometimes feels like, I mean, she, it's like, now, whatever it was, a week and a half ago, she left on the table that there might be a draft.
Starting point is 00:38:52 Can you imagine when you were the comms director or the senior advisor, if somebody out there on a Sunday show had done that, you would have lost your freaking mind, you know? I would have marched. I would have taken, I would have met them at their house, take it. put them in a car and driven him directly back to the Sunday show to refute it. Right. Exactly. I don't even know what you would have done. But like it is those type of things happen because they're just, it's just like they just want to please daddy. You know, it's a crazy way to run a White House. On the question of access, right, there, you know, I was one of the people who was pretty critical of Biden, particularly in the last couple years for not doing enough communicating, not talking to enough people. I've been of the view that Democrats, that in this media age, politicians need to be communicating all the time.
Starting point is 00:39:33 that approach has benefited Trump in a lot of ways. It helped get him here. So there's two questions around the several thing. One is, like, as a member of the media, what do you make of just the fact that we, is it like, is it, put the specifics of Trump's aside. But like, is it a good thing that people can just call the president at all times? And then, like, what do you see is the limits of this as a communication strategy? On its face, I don't think it's a bad thing necessarily. Really? I mean, it's like, I'm like, I mean, I think that anybody running for president in
Starting point is 00:40:07 2028, all 117 of them, right? They're going to have to do a ton of interviews, right? And they should. And they should talk to everybody. All of them on your show and our show. That's, most of them should be there. Whatever else they want to do. But, but, but I agree. But primarily your show on our show. Correct. Correct. Sorry. No bulwark. I'm just kidding. They can do the bore just after us. Right. Fair, fair. To make them fifth. So I agree with that. And like they have people have to be out there. And whenever somebody is even coming on our show, I'm sure for you guys.
Starting point is 00:40:36 And they're like litigating like we can't do 10 minutes. We can only do six. You're like, okay. You know, just wait until you have to do like a round round round of 12 interviews when you're like on the road or whatever it may be. So I think that's a good thing. I think the thing that is challenging or concerning and it's hard to even monitor this really is. is sometimes people, reporters, journalists, talk to a president and then they feel like gitty about it, right? They feel like, oh, well, I can call Donald Trump and like I can talk to him and like he has gives me all this access and, you know, he calls me and teases me about my interviews or whatever it may be.
Starting point is 00:41:17 And there's no way that doesn't shade how they report things or talk about them, even if it's not conscious. Now there are many people who don't do that, right? But it's a very hard thing to monitor. I feel like I was reading this interview with or saw it. I don't remember. It's all running together with Jeffrey Goldberg, right? That I think he did with Ben Smith, where he talked about how after he reported on Signalgate, Trump was like, you won this one.
Starting point is 00:41:41 Why don't you come see me more, right? And like Jeff Goldberg doesn't give a shit about that, right? He's not going to like change his reporting because Trump is like, come see me. I don't know that that's true for everybody. And even if it's not conscious. And I think that is the thing that's a little tricky. Yeah, look, I mean, every president does the access thing. Yeah.
Starting point is 00:42:00 When we were, I mean, when we worked for a while. We did tons of off the records and like, yeah, we would, we would bring in columnists off the record all the time to meet with Obama. You'd bring in people, you know, you do all the record stuff too. But one of the ways you just, like, you hope it shapes coverage. And it's not just like grifting in terms of the shape of coverage. You're like the idea of the off the record conversation is to have or the background conversation.
Starting point is 00:42:22 Like, and you can do, we can dispute. the, like, journalistic ethics of participating in these things. But the argument for it from our side was you want people to understand why the president is doing certain things in ways in which he can't, if he were to just, you're never going to ask him those questions interview, but if he explains the strategy or his general approach to politics, policy, et cetera, you're at least interpreting the things you see him saying and doing through the framework of what we're doing. Like David Pluff and I, we were in the White House.
Starting point is 00:42:53 We used to do a, I think it was a weekly meeting, you know, deep background meeting with the White House press that we would do. We would try to try and explain. It's people like, like this, I want you to understand how we see the world. Yeah. So when you see what we're saying, you understand from our perspective. Yeah, you can think it's stupid or wrong or bad or whatever else, but at least you understand what our thought process is. I think the hard part with the Trump cell phone thing, and this is unique to Trump is there, and you sort of, you hinted at this, but there is this confusing access with information. which if the president talks to you, but he doesn't tell you anything true.
Starting point is 00:43:27 And he lies, right? Yes. Yeah. It's like what is the, like, value. Yeah, it's like what, yeah, that's exactly right. Like, it is certainly true, and I believe this, that people should take what the president says seriously, even Trump. And Trump gets away with saying a lot of things because a lot of people in the press don't
Starting point is 00:43:43 take him seriously. Like, I was yelling about this with John yesterday, but Trump said that he believed that Iran was about to strike the United States and that they were going to have. a nuclear weapon within a short period of time. That is a lie. Yeah. That is not borne out by any of the intelligence. His own DNI and CIA director would not say that under oath yesterday. And we just sort of like, ah, Trump says things, you know? And so there is, like, I won't even take it seriously. But it's like there is something that's like uncomfortable with the breathless like selfie videos reporters are taking, which is like, I just got off the phone with Trump.
Starting point is 00:44:22 but here's what we told me. And it's like, well, what's the context for that? Like, what does that contradict? Like, it contradicts what he said before, what he's going to say after. Like, what, like, I don't know the right answer. I'm not a reporter. It's not for me to decide. But there is just something uncomfortable with, like, I both want people that reporters
Starting point is 00:44:40 to take what he says seriously and hold him to account for those things, but also not treat his every utterance as like this huge exclusive get when he's just vomiting words into your phone. You know, it's like, it's very hard. It is very hard. And I think, and, you know, there have been moments of headlines where you're like, what the fuck, you know? I mean, things Trump has said, but things as administration has said that just are not true, that like there isn't enough testing of, right, and pushing of, right? And maybe that is easy for me to say. But it's like, I don't, I mean, this wasn't, I guess Trump driven, but I remember when Tom Holman went in, right? And was like the new czar or whatever in, in Minnesota. And you're like, people are like, this is a leaf, a new leaf turned, you know? And you're like, is it? Like, this is the guy. I mean, it's kind of, yeah, anyway, that's kind of a random example, but yes, to your point, it's a little, there's something that's uncomfortable about it, even though I think Democrats who are running and the next Democratic president should do a lot more engaging with the press, right? And I don't mean coming into the press briefing room and doing that. They can, but like, I mean doing a range of other things. And it should be constant. It should be like daily or almost daily. And, and that's, you. And that's, true, but yeah, there's something that's uncomfortable about the selfie videos after a call
Starting point is 00:46:04 where it's like, and Trump says there was an imminent threat. And you're like, but there wasn't. You know, so it's like, I don't know. It's hard. Yeah. The other thing about this is I remember in, I was actually thinking I was coming to see you in the White House after the election in 2016. Oh, God. And I was in town. I think I came in to see you in my old office. And then I was went in to see Obama. And as I was walking in, like Susan Rice, who was National Security at their time, and a bunch of the national security people had just walked out. Obama had just done a call with a world leader in there. All the goons are in there briefing them. I got these, all these experts. And he said to me as I walked in, he's like, well, we're about to find out
Starting point is 00:46:47 if all of the prep, you know, and the policy really matters as much as these guys say it is. And Trump navigated, he got very lucky in his first term and was able to like half ass a bunch of things and nothing bad happened until the pandemic. Then something horrendous happened. But from a foreign policy perspective, it was kind of a quiet time. But here is the example. This is the chickens coming home, the roost of a president who doesn't paying attention to policy isn't interested in it, doesn't think seriously about these things and surrounded by people who. who don't think seriously about these things, you end up here. And that applies communications-wise, too, which is when you're just talking about the economy
Starting point is 00:47:31 or immigration, maybe you can just, like, fly by the seat of your pants, say what you want here and there. But when you're talking about a war, what you say matters. And if you're just talking out of your ass every time someone calls you on the phone, you're going to have like a domestic political and an international public diplomacy disaster. That's kind of what we see here. Yeah. I mean, because it's it's not just him kind of saying weird stuff about the Texas Senate primary, right?
Starting point is 00:48:01 It's like, you know, it's it's him throwing things out there about like, it may be over tomorrow or it may be months, right? It may, you know, it's like, and people kind of pay attention out there to what he says. Now, some of it, I'm not a markets expert. Maybe some of it's baked into the markets. I don't even know. But like it's still for people who are trying to understand like where this is going and why and what the impact is going to be, whether it's an ally or an adversary or a senator or a person with a child in the military, it's like you've no idea. And it's real. And it's not like fun in games.
Starting point is 00:48:41 Obviously. I remember I just remember how much time we spent thinking about the things that we said, not just Barack Obama, but the White House press secretary. anyone on TV, anyone who spoke on behalf of the president, anyone with the government, how those words would be interpreted by not just the American people, and that matters a lot, obviously, but the markets, like there are times during the financial crisis where things that people said could send the market reeling, how it would be viewed by other governments around the world,
Starting point is 00:49:12 both friend and foe. And then Tommy and we were talking about this the other day, but just, like, as we were engaged in the wars in Iraq and Afghanistan, And one of the things we were thinking about a lot was how the rest of the Muslim world was seeing what the United States was doing in terms of what that would mean for people being radicalized against the U.S., how we were combating the recruiting efforts from al-Qaeda and ISIS and the rest and thinking about those things. And they're thinking about none of those things as far as I can tell. Like, it's just sort of wild to take it so unsuriously. I mean, exactly. And you think about, and I remember when I was at the State Department as the spokesperson there, you think about how people in.
Starting point is 00:49:50 foreign capitals, right? Every single day, yes. They read those transcripts because they see it as indications of where the United States is. And sometimes it's, I mean, and currently it's like a lot of people are looking for other partners, looking for other kind of global leaders or global superpowers to be partners with economically or otherwise. I know. The Pete Hegseth management of all of this, I mean, it's like, is he playing Colin?
Starting point is 00:50:20 Joe's, is Colin Joe's playing him? I don't even know it times. But it is, there are moments, certainly, where anyone who's worked in a White House wants to just screaming yell about the press, right? But his strategy of berating reporters for asking very valid questions about war also is, I think people are watching that around the world, right? this is the Secretary of Defense, right? It is, you know, so it's not just, it's certainly Trump, but it's also some of the people around him who are contributing to the lack of seriousness
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Starting point is 00:53:51 Juster Juice, Canadian-born, blending since 1999. Let's pivot to domestic politics for a second. Another reason why you were an excellent guest for the show is even before you went to work for Barack Obama, you were at the D-Triple-C when the Democrats took the House in 2006. You've worked on a lot of campaigns in your life. Sort of in the initial, like, this is even before, like, Democrats were probably favored to take the House before the war. Depending on how this goes or how long it stands, that's obviously. going to probably not be great for Trump and the Republicans. But right now, as we look at the main conversation about the midterms has been about the primaries, Democratic primaries, right,
Starting point is 00:54:36 with the amount of attention that was spent on, both in Texas and nationally, I'm sure on, you know, your network and our network as well, on the Texas primary between James Tellerico and Jasmine Crockett. Honestly, we have spent so much time talking about the main primary. There's a fascinating Michigan primary coming up in a couple months. There's another primary in Massachusetts, another one in Minnesota. As you sort of look at, you know, Democrats currently are a party a little bit of drift in terms of like what we stand for. These primaries are supposed to be, I think, a way of trying to figure that out. What do you see sort of as the major dividing lines in the party that's sort of manifesting itself in the primaries here?
Starting point is 00:55:19 And it could be that the primaries are each individually different, but curious your take on it. Yeah, they do feel a little bit individually different, to me at least. I mean, Maine, I know we've spent a lot of time talking about Maine, and I know you guys have too. And it is, what is fascinating to me about that race is that in many ways, Graham Platner has like defied political gravity, right? From what you and I maybe have lived through or known through doing many campaigns over the course of years, which is like if you have a big scandal that comes out, that's old, that people didn't know about,
Starting point is 00:55:53 it's going to change the perception of voters of you, right? Right. What does that tell you? Well, maybe scandal matters a lot less than it did back in the age the day. Maybe Trump has muted that a bit for people, right? Also, people are looking for,
Starting point is 00:56:11 and it's so hard to describe this, I guess somebody they feel, they identify with as being like them. Now, is it like, oh, he's like me because I also had a Nazi tattoo? I covered up. No, I'm not saying that, but just made mistakes imperfect, doesn't feel like a politician. I think that doesn't feel like a politician is a big factor to state the obvious, doesn't feel like Washington. This is a big, I live in Washington or Virginia, but like it feels like a very anti-establishment, anti-Washington trend that may be universal across a lot of these races.
Starting point is 00:56:47 I mean, even if you look in the polling in Michigan and we haven't seen the primary outcome yet, right? grand platner i don't know without knowing what his political affiliation is if you don't listen to like every position he has right you might not know if he's a democrat or republican um probably same with talarico and they're both very progressive on a range of issues right so that may be a unifying thing somebody who can kind of break through and as an effective communicator all this stuff sounds very obvious if as i say it out loud but like traditional old school politicians who have risen up through elected office feel less like this is their year to state perhaps the obvious. What do you think? Yeah. Yeah. So I think there it's that the focus on Texas
Starting point is 00:57:33 was interesting because I think it's the least relevant of all of the divides because I sort of see that I see there are sort of three divides that are sort of dominating the party. One is center and left, right? Like every primary has in some way a opportunity. to litigated, you know, an idealizer. You're going to have a more liberal candidate and more moderate candidate. And Tala Rico and Crockett were basically had the exact same positions. Yeah. For all intents of purposes.
Starting point is 00:58:01 Yes. They were both sort of down the line in terms of like what they actually support. They're kind of like down the line normie Democrats. There's a couple things here and there. They talk differently about how they wanted to win the electorate. Their divide was one. Yes. Was a political strategy fight, right?
Starting point is 00:58:17 Is it fire up the base or is the middle? The second divide is generational, right? That is, that's not a good year to be. That is Seth Moulton and Ed Markey. It's just, it's like there, you see that in a bunch of these house races. You're seeing a ton of younger candidates taking on older candidates. Like that, that is a, that is obviously a central race. And then the third one is inside outside.
Starting point is 00:58:43 And the inside outside one is one of the reasons why the main thing is interesting, which is, and it's hard to, you never know what's causation, what's correlation with these things. But as far as we can tell, Platner is winning the primary. And by how much is an open question, you see polls with a huge lead, you see polls with a narrow lead. But the gist of the polling is that Platner has an advantage. Now, we haven't seen polling since Janet Mills went on the air with an ad highlighting the Reddit posts and those sorts of things.
Starting point is 00:59:15 So we'll see if that changes. But it's just very interesting that, you know, this oysterman who has went through a brutal media cycle who is leading the incumbent governor of the state who is endorsed by the DSCC and Chuck Schumer and everyone else. And so is that is Platner winning because he is a unique political talent? maybe. Is Platner winning because he's younger and Janet Mills would be the oldest person elected to the Senate, I believe. You know, certainly in our party after everything we went through with Biden, maybe. Is he winning because she's endorsed by the establishment and including Chuck Schumer and Chuck Schumer has a minus 31 approval rating among Democrats right now, maybe? So it's hard to know what that is. But there's a those are sort of the things happening. I mean, every race is different, right? Yeah. Michigan has an establishment iskin. candidate in Haley Stevens, who's endorsed. Also picked by Schumer.
Starting point is 01:00:18 So there's that. You also picked by Schumer and the DSCC. And then you have a Bernie candidate and Abdullah Said. And then you have Belly Moore, who's not an anti-establishment candidate per se, but is it endorsed by Elizabeth Warren? So like that one's a little hard to tell. Yeah. And then the other thing you raise, it's interesting in these is, you know, communication styles, right? Like we are voter, what are Democratic voters looking for?
Starting point is 01:00:39 Because a lot of these are about, we're asking ourselves these questions about who's the best person. That was what was in general about Texas. Who's the best person to flip a red state? Who's the best person to beat Susan Collins? Who's the best person to make sure that we keep Michigan? And they're making, you know, people who are Democratic primary voters are projecting what they think general election voters will think. And the communication stuff comes into play with that as well. Yeah. Yeah. And speaking of communication stuff, I want to talk a little bit about the messaging. On Friday's podcast, I talked to Julianna Stratt, who's the lieutenant governor of Illinois, who just became the nominee to replace Dick Durbin in the Senate in Illinois.
Starting point is 01:01:16 There you go. Yes. She is going to be, she would not when I talk to her. She was being very cautious to say. Yes. Yes. I kept saying when I see you in the Senate,
Starting point is 01:01:23 she kept wanting to point out to me that she saw an election ago. Which is what hurt she's supposed to say that. Of course. As I said to her, if she's not in the Senate, things have gone horribly, horribly wrong for the Democrats. Bad.
Starting point is 01:01:34 Very bad. Restart from scratch. And that was a primary that didn't get a ton of attention. It also like Texas didn't fit exactly into some of the categories I'm talking about because you had two younger candidates, both relatively establishment figures, although there were some ideological differences. But one interesting thing in that race
Starting point is 01:01:52 is that Julianna Stratton ran, what I think might end up being the most interesting ad of the cycle. I'm going to play that ad for you right now. Oh, yeah. Fuck Trump. Vote Giuliana. Fuck Trump.
Starting point is 01:02:02 Vote Giuliana. Fuck Trump. Vote Giuliana. They said it, not me. I'm Juliana Stratton, and I'm proud to have lived my whole life on the south side of Chicago. I'm not scared of a wannabe dictator.
Starting point is 01:02:14 I'm running for Senate to stand up to Donald Trump. I'll abolish ICE and hold Trump accountable for the crimes he's committed, just like they said, fuck Trump. Fuck Trump. Fuck Trump. Vote Giuliana. That's why I approve this message.
Starting point is 01:02:29 For those who are not watching on YouTube, the last fuck Trump comes from Senator Tammy Duckworth. Yes. And the last vote Giuliana comes from Governor J.B. Pritzker. They're endorsed his lieutenant governor. What do you think of the ad? I mean, I'm like, get it, girl. And I can't wait for her to be in the Senate, which she will be.
Starting point is 01:02:47 But the thing is that that message in a primary, it wasn't exactly Jasmine Crockett, who's also an incredibly talented politician. But there was stylistically, Jasmine Crockett is like one of the most fierce call out Trump politicians. That's kind of her aura is fuck Trump. Yeah, her aura is fuck Trump, right? And so that now there's so many factors in every race, of course. But so that won't work everywhere. The fact that it worked in an Illinois primary, maybe not surprising.
Starting point is 01:03:22 I mean, they have dealt with ICE overtaking their city. They've dealt with, you know, Donald Trump targeting Illinois because of J.B. Pritzker. So it works there. But I don't think that works in Michigan, Texas. And, I mean, you know, a bunch of other states. Yeah. a good friend of ours who lives in Illinois and is a big Juliana Stratton fan texted me the ad when I first came out to get a personal political actors react to react take on it.
Starting point is 01:03:50 And I think this person was uncomfortable with the ad. Like, was this too far? Was it? You know, and I think if you were of a certain era of politics where the idea that you would say fuck someone in an ad seems crazy. But like my take on the ad was, and it was bleeped on broadcast television. Yes, yes. But that's not where most people get their information anymore.
Starting point is 01:04:13 So a lot of people saw it as just heard the fuck Trump. And my take on that ad is that that is the true belief of most Democratic primary voters is fuck Trump. And they want to, and they're mad that not enough Democrats will say it either in their words or their actions. And it was like, and this is what Lieutenant Governor Stratton said to me was it, it was the moment where she broke through. She was being massively outspent people were not paying a ton of attention to the primary. so all of a sudden people saw her. And she did sort of very cleverly used it to get her own message out. Yeah.
Starting point is 01:04:44 Because it's like, fuck Trump, fuck Trump. Oh, also, I'm Julianna Stratt. I'm from Southside Chicago. I want to abolish ICE. I'm going to do these things. And then it shows popular governor, J.B. Prince, I'm going to say, Amy Buck Trump. I like the Fuck Trump lady.
Starting point is 01:04:55 Yeah. Being the Fuck Trump lady helps. And in Illinois, there's no consequences for doing that because she's going to win the general election. Yeah. If Jasmine Crockett or, you know, Mallory McMorough or Janet Mills won a primary on a fuck Trump. Maybe that would work in Maine, but on a fuck Trump message in a purple or red state. Maybe there's consequence for that.
Starting point is 01:05:18 I don't know. But the lesson to me from it is you have to get your message heard and you have to be willing to break with old ways of doing politics to get your message heard and take some risks. Because she was trailing by a lot at the time. So it's like, what do you have to lose? No, yeah. I mean, and this is going to be, well, and it'll be very interesting to see, and we still have some time to go, but not that long before there's a presidential primary. And it's like, for people who just want to hang in there, right, and raise enough money in the first or second
Starting point is 01:05:50 quarter, what do they have to do? Is it, is it a fuck Trump message to hang in there? Yeah, well, that's, that is the, I mean, can you imagine what the Democratic presidential primary is going to be like in that situation? Like, I was even thinking back to the 04 primary, which you worked on for John Kerry. Yeah, I did. But I just remember there was like this bidding war of like people saying Bush was the worst president ever. And people kept saying it like in stronger language. I think at some point Dick Gapart may have swore.
Starting point is 01:06:17 But like this time it's going to be like someone will say fuck Trump. It'll be like, motherfucker Trump. I'm just like, motherfucker Trump and everyone he's ever been with. It's just going to get like up and up and up throughout it. It's going to be crazy. I know. Exactly. Because there's going to be a tier of people who could be great presidents but aren't as well known.
Starting point is 01:06:34 can't raise as much money and are going to have to find a way to break through. Do you worry as we look at the primary that we, that there's this incentive which is fuck Trump. Like, and I don't mean just like Trump is bad, but like a literal message of the equivalent of this is like fuck Trump is a great way to get attention and raise money and maybe even get some support in a Democratic primary. But and so you have the short term incentive to do those things. Yep. But it has, you know, potentially long-term consequences, both for party branding and, and the general election for whoever wins the nomination. Yeah.
Starting point is 01:07:07 I mean, it's like fuck Trump end, right? So it's a little. And the challenge, and we're all guilty of this, is like, you're going to cover the fuck Trump ad, right? So there's a responsibility that lays everywhere to kind of cover things and have conversations about things that go beyond that. I think I'm interested to see. And I got it's like not in front of me right now.
Starting point is 01:07:30 You probably are more familiar with the timeline of one will know this. Like what the order of states is, the primary states and how people will have to campaign. Because the other thing that I think is going to be a challenge that that is kind of comes in partnership with the fuck Trump type of ads is if there are a lot of states where it's really like a money and media driven campaign and you're not really required. I mean, you know, a lot of caucuses have been, they've done away with them for good reason. But like, where are people going to really have to campaign and have those conversations? I don't know that we know the answer to that yet. So that to me is an important question, too, because I think that's part of what makes people stronger. Yeah.
Starting point is 01:08:08 We don't know the calendar yet. And I think they have to figure it up by the end of this year. But it's almost certainly going to be a more expensive endeavor than it's ever been before. Yeah. Because you're going to have some larger states at the front. Iowa will not be at the front. I think New Hampshire still will be in some role, but we don't know that for sure. but I think it's Michigan, Georgia.
Starting point is 01:08:30 I'm not doing a Western state. Yeah. Nevada will probably be in there. But some of these, Nevada, not that expensive, smaller, at least two media markets. But you're going to have some bigger states. Iowa, New Hampshire, South Carolina was a pretty cheap, relatively speaking, in terms of, like, media spend. But then also that now you'll spend less money on linear TV. But, yeah, your point is it's going to be harder for, under this new about things, be harder for someone with little money to,
Starting point is 01:08:55 to break out and be able to, like Pete Buttigieg did in 2020. Yes. So I think that, like, and that will push people down that path. The other thing that I think is it's also, we just don't know how big, like, I guess Trump will never go away. Right. He's always going to be a dominant part of the conversation. I mean, I think he will go away from the White House just before people panic and start throwing their phones into the ocean. But I think he will, I think he will be out of the White House.
Starting point is 01:09:24 He'll be reelected to a third term in a landslide. But I do think by the time we get to the general election in 28, Trump's going to feel a little bit like George W. Bush. Yes. Which is like the past, right? Are you turning the page on the past? Yes. There'll be lots of ads of J.D. Vanson or whoever else hugging Donald Trump like we ran of John McCain and George W. Bush in 2008.
Starting point is 01:09:48 But it's going to feel old. You can kind of feel it happening right now before us. Yeah. People are like, ugh. They're over it. You know, I mean, and maybe this is because I got to know you best when we were working for the Hopi-Changey guy. But like, I also think politics often happens in cycles, right? And there's a question of, is it, is fuck Trump enough, right?
Starting point is 01:10:12 Or are people going to want to feel? And I think I'm a believer in this, maybe as an optimist, that they're a part of a more positive movement. Like something that, not that you can't do both, you can, but you have to consciously. do both, right? Where there's a vision for the future and also something that you're excited to do with your neighbor and not like, that's uplifting, right? And not just like, you know, negative downtrodden doom scrolling. I believe, like, once again, we are, we have shared the same bias here of being people who truly learned about politics from Barack Obama. Yeah. But I do believe to the core of my soul that the best Democratic candidate in 2028 is going to be someone who seems both tough enough
Starting point is 01:10:59 to fight for people and fight against a broken system and to hold the people who exploited that system under Trump to account for their crimes, but also is appealing to something bigger and better. The idea that we as a country are better than what we have had for the last 15 years of Donald Trump at that point. And that that's possible. I mean, the less thing. It is possible.
Starting point is 01:11:24 It's not, it's, it's a more hardened version of Obama in 08 for sure. We've been through a lot in that time. But there is that we are, that we are better than this like counterproductive, non, never ending division in this country that we're seeing from in our politics, in our media, in social media, there's something better than this and that we are better in this as a country and that people will want that. I do truly believe that. if we survive long enough to get there as a nation.
Starting point is 01:11:54 But like, and who that candidate is, great question. Does that candidate exist? I don't know. They'll have to prove themselves. But I think that's where we have to get to. And you may have to say, you should say fuck Trump along the way and you shouldn't hesitate to say that. But it's got to be something bigger than that.
Starting point is 01:12:09 Don't edit yourself. Just have more to say. I think is sort of the answer to that. You know, I think the other thing I've thought about a little bit with this, who knows this 2028 field and who will be in it. And it'll be interesting to watch because everyone is the answer. Everyone will be in it. Everyone, your mother, all of it is, you know, actually, Tala Rico said something about this.
Starting point is 01:12:31 That reminded me of this. One of the things about Obama that I think was undervalued. And again, I know we're biased here, but that he wasn't afraid to piss some people off, including from within his own party. And not in a way that's like, let's piss somebody off tomorrow, but in a way that was sometimes essential because you, weren't beholden to, like, keeping everybody happy at all times, right? And I think Talarigo said something about immigration in this regard, and people can agree or disagree, but I think that's an interesting thing. You have to have a very tough skin to run for president and to be president.
Starting point is 01:13:09 And that is one of the things I think will be interesting to watch and see as this, as this starts happening next year. It's going to be, it's going to be fascinating. Jensaki. I'm on our show first. and then their show or both or rice. Yes, that's that that the, that's the summer. When we say the early states you have to win, we mean Jen show and Pod Save America.
Starting point is 01:13:28 Correct. That's it. Really? You know? It was great talking to you as always. Great talking to you as always. Thank you for doing this. Thank you. Thank you again soon. Good to see you. That's our show. Thank you to Jen Saki for joining us. Love it, Tommy, and John. We'll be back in your feet on Tuesday. Bye everyone. If you want to listen to Pod Save America ad free and get access to exclusive podcasts, go to Cricket.com slash friends to subscribe on
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