Produced By - Automate Your Hustle: More Time, More Brand, More Growth | #90: Yonathan Cohen

Episode Date: February 17, 2025

Yonathan Cohen is the founder of ToolMonsters and a LinkedIn content creator who helps businesses streamline their workflows by automating repetitive tasks. As a digital nomad who’s traveled to over 30 countries, he’s built a career at the intersection of automation, personal branding, and remote work, helping entrepreneurs save time and focus on what truly matters.In this episode, Yonathan shares the realities of building a product from scratch, growing a LinkedIn audience, and collaborating with established brands. You’ll hear practical tips on boosting your online presence, insights into life on the road, and advice on turning ideas into action. Whether you’re curious about automation, personal branding, or launching your own venture, this conversation is full of valuable takeaways.Connect with Yonathan:⁠https://www.linkedin.com/in/yonathan-cohen/⁠⁠https://toolmonsters.com/⁠ Connect with Tommen:LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/tomasloucky/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thisistommen/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/TomasLoucky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast:Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/produced_by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/ProducedByPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://producednewsletter.substack.com/⁠More:Trailblazed (marketing agency):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://trailblazed.digital/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Epixtory (podcasting agency): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.epixtory.digital/⁠⁠⁠⁠⁠ Podcasting tools I recommend:Riverside: https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-louckyBuzzsprout: https://www.buzzsprout.com/?referrer_id=2395601StreamYard: https://streamyard.com/pal/c/4684819835256832Descript: https://get.descript.com/producedby Castmagic: https://get.castmagic.io/producedby⁠Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show—thank you! Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So yeah, a lot of things can be automate, especially the time-consuming tasks. And what I don't like to automate and that I want is all the creativity task. So when I say creativity task is the task that we need our brain to do it. And those tasks should stay non-automates. And the time-consuming one are the boring one, the one that we are doing in autopilot. So it's mean that when you do them, you are. basically doing the same, like your brain is doing the same thing that when you are, let's say, eating or drinking water, you know what I mean? So it's like autopilot doing it and not even

about like thinking about something. So those tasks should be automate because first of all, they are boring and we don't want to do them. And second reason, they are not good for for our brain and our health. They can create a burnout. They can also impact your emotion and Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Jonathan. Thank you for joining us today and welcome to the show.

Hello, Thomas. Thank you very much to invite me. I'm very glad to be here. So, Jonathan, for those who don't know you, can you please introduce yourself? So, as you said, my name is Jonathan. I'm, let's say, creating tools that help people to automate tasks. So maybe you know me on LinkedIn as tools monsters because I share a lot of visual with monsters. And basically, every monster is a tool.

I'm French, as you can hear. And yeah, so now it's been a half a year that I'm building my own company. and I'm very happy to talk about it today with you. And I think people who are watching the video, they can notice the beautiful background. So as of recording, can you tell us where you are right now? So right now I'm in Tulum, in a beautiful park called Holistica. And yeah, I'm traveling a lot because I'm a digital nomad. So right now in Mexico, but...

The last month I was in Thailand and keep traveling is something that I really like. What's the next destination? Do you know? I still don't know, actually. I still don't know. Every time it's like I didn't prepare anything. I just like one day wake up and say, okay, let's go here and book Airbnb, check the flight and then go. But yeah, there is some places that I really like and some other that I just travel and

that yeah it's not my vibe so I won't go anymore but yeah and for example how long do you stay in such a place I try at least to stay one month because you need to get like into a routine and once you get this routine you can leave but before one month it's like kind of you know it's hard like to come to a new place and discover let's say a good good coffee shop gym, you know, like you need to get this routine and in less than a month it's not possible. So last last month I was traveling like everywhere for Christmas and New Year's in few different places. So I think I did four countries in one month. And at the end you are like you're tired. Even like the productivity is going down. You know, so it's not good. If you really want to enjoy the

digital nomad life, you at least need to be one month in one place. And have you always been this type of person or someone who's been dreaming of living or trying to live like this? I've been traveling since I'm young. Then I was like settled down in few countries in France, but also in Israel. And then I was like, yeah, I want to move again. Like I like to move. I like to discover. And when you travel, this is.

a very good way to grow because you are all time discovering, you know, like every day it's a difference. Every day you meet new people. So, yeah, I love to travel and discover new culture. And was it also because, I don't know, maybe you didn't like the place that you are from, like France. I'm not saying that it's wrong, but was it maybe also the reason why to get out or you are simply curious? Yeah, I definitely think that every country, they have positive and negative aspects. I don't think that the negative aspect of your country should be the reason why you live. I say the reason, but it can be one of them, but it cannot be the only one reason, right?

Yeah, yeah. And I think that when you live in a country, maybe try to keep you, let's say, in a a box or like try to keep you here and they don't want you to live right they want you to stay in that country but I think the beautiful gift that you can give to yourself it's to travel and open your brain and open your mind you know and yeah open minded and in France are you actually from Paris yeah yeah originally I'm born and raised in Paris which is a good good city and even France, like it's a very good country. But yeah, as I said, you can learn so much when you travel.

And it doesn't mean that once you leave, you cannot come back, right? Like France is not going anywhere. So let's say I travel. I learned a few things over there and then come back to France. And in France, I can like, you know, apply what I learned in other country. Yeah, of course. And do you know the number of countries that you visited? I think in my old life, I have more than 30 countries.

Wow, that's impressive. Yeah. And I guess it's a tough one, but which one was maybe the one that you enjoyed the most? Or that you like living in the most? So it's not so hard because, like, I know it's, for me, it's Thailand for few reasons. Like, I feel good. This is the country where I'm the most productive. So in one month over there, I can do like maybe six months of work if I was somewhere else.

The price, it's also something that you should consider because for like the way of living with what you for your expense is very good. And yeah, like it's a sunny, sunny place. People are so nice. It's a very easy country. So yeah, when you say easy life, I think Thailand. is the best country for that because everything is easy you want to go here it's easy you want to eat that it's easy you know everything is easy and would it be Bangkok specifically or not necessarily Bangkok because Bangkok it's pretty intense i have to say uh like a lot of people a lot of cars like

it's too much but uh there is like Shanghai is very nice if you go to some places in Phuket is very nice can also go to Kopangans you know like little island like this so so cool and so chill yeah yeah once we release this i hope that one of the my friends from lincoln who is actually french as well and just moved recently to thailand as when we are recording this i hope he will reach out back to me and say if it's true or not it's just a coincidence that is french as well who is that it's uh adrian he moved from singapore he's also into AI. So let's see what he said.

Yeah, I know. I know him. And there's also Noam that's moved to like he's in Thailand right now. Like so many people are in Thailand because it's a very good. It's like a sign that I should consider as well. Yeah, maybe we should go over there next month. Yeah. And the question, just the opposite one, is there a country that you haven't enjoyed for some reason?

yeah there is some country where you don't feel so good i would say no i mean i don't i don't want to because i'm like so grateful to be able to do all that you know i don't know to to say that but yeah for sure you know and it doesn't mean that because this country i don't like if you go over there you won't like you know like there is no such a thing it's just like it's a feeling that everyone is getting. So let's say if I go here, I won't like, but if you go there, maybe you will love it and it will be your favorite country. So yeah, of course, because everyone is obviously looking for something different. And also it depends on so many factors. So I understand. I was curious to see what you say. And then when you were younger, what is it that you were interested in? Because one of my next questions is going to be about two monsters. So,

Are you someone who's been always interested in entrepreneurship or what is it that you actually enjoyed? Yeah, I always wanted to, maybe not to be an entrepreneur, but I always been like interested about this. You know, when you are young, it was like I want to go in the United States, do my American dream and build my startup and be like super successful. But yeah, it's just a dream. And yeah, I always been someone. that love to learn, let's say,

execution, not even, like, not really theory. So I learned by myself, for example, to use a sketch and to create visual

or design, user interface, user experience, stuff like that. For example, on my LinkedIn, this is the design that you see,

they are all buying me. They are not crazy, right? But, I mean, I learned by myself. And then after it was video editing. So I start to learn by myself how to use after effects. So I was able to create like video content for people and selling some stories and stuff like that. And then once AI started,

I was like maybe it's a good opportunity for me to start learning how to code. So yeah, this is what I did. So I learned by myself how to code. And of course, like I'm, I don't have the level of an engineer or like a real coder and I won't say that because I respect also the what they are doing you know and I'm not this as good as as that but with AI you are able to build a little tool or even like more powerful tool without knowing how to code now so yeah so I think we are slowly getting there so actually when or how did you get the idea to build your Monsters. That's actually something I've always thinking about.

Yeah, so it was just like at the beginning for myself, I was like, yeah, maybe I should create something like that because it can be good for me and it will help me. So then I started to learn like a little bit how everything is working, like Python, like even like now it's like completely crazy. But yeah, I was like doing that for myself and then I started to show to other. And then I was like, yeah, I like to do that. I like to create. Like, yeah, I like to create.

It can be a visual. It can be a video. And it can be also a tool. Just the fact that I create, I love. So let's keep going this way. Then I was like starting slowly, slowly to create other tools. And then one day I was in Thailand and I said to myself, like I literally just woke up a morning and I said,

Tools Monsters. Yeah, that's nice. Then I check domain name. Everything was available. level. It was like a perfect side. And did you create it before AI or with like the already AI era? Because I can imagine before I tried some bit of coding at school and for me it was so hard. Never wanted to do it again. But understand that now with AI it's easier. I'm not saying it's easy. It's probably still

difficult. So what was it like for you? Did you use AI to help you or it was even before us. Yeah, I try to learn by myself how to code, but it was like too complicated. You need like a lot of time and a lot of practice. And and then only when AI appeared, let's say, I was like, yeah, let's try, you know. And then at the beginning, it was good to do little stuff. Then in six months later, a new version available of AI, now you can basically create something even more powerful.

And then two months later, up, you know, like everything is going so fast in this way. So like maybe in one month we would be able to create even more crazier stuff, you know? Who knows when we release this episode, it might be outdated already.

And as you mentioned, tool monsters just again just out of curiosity but have you maybe been interested in fantasy or why did you actually think of monsters uh i mean i really don't know from where i was like i create few tool like few tools and i think that also for branding and marketing aspect it's very good to give like kind of personalization of your branding. So yeah

like slowly slowly I was like yeah I want to create like a little a little personage that is my brand and then I was like yeah but then after

people will be like confused like why one personage can do all this so I say okay now what I'm going to do it's like every tool

will be a monster so it's not related to Monsters Inc from Pixar and Mike Wozowski. No, actually I think they use my branding to create. Yeah, I like it because I think that it helps to stand out. It's not like a boring corporate just automation tool,

but when you see this, it makes it kind of funny and makes you remember it. So I think it's a good idea. Want to take your podcast to the next level at Epic Story? We help you launch, improve and market your podcast with expert guidance. Whether you're just starting out or refining an existing show, we've got you cover. Visit EpicSpira Digital and bring your epic story to life. So can you tell us more like what can you actually automate or just introduce it a bit more to people who have no idea what we are talking about?

So yeah, a lot of things can be automate, especially the time-consuming tasks. and what I don't like to automate and that I want, it's all the creativity task. So when I say creativity task is the task that we need our brain, you know, to do it. And those tasks should stay non-automates. And the time-consuming one are the boring one, the one that we are doing in autopilot. so it's mean that when you do them you are basically doing the same like your brain is doing the same

thing that when you are let's say eating or drinking water you know what i mean so it's like autopilot doing it and not even about like thinking about something so those tasks should be automate because first of all they are boring and we don't want to do them and second and second second reason. And second reason, it's that they are not good for our brain and our health. So literally they can create a burnout. They can also impact your emotion. And yes, so that's why those tasks should be automated. Can you share some examples? So yeah, the time-consuming tasks are usually emailing, invoicing, accountancy, reporting. Yeah, so those tasks.

And like, I mean, when I say usually it's because everyone, every company are doing those tasks. But then after if we focus, for example, on something specific, let's say you and your podcast, there is some tasks that are also I'm consuming, maybe the editing of the video, even if it's like almost on the creativity aspect. But, yeah, every business of those time-consuming tasks plus the one very specific to the business itself. Yeah. And when I speak about automation, usually the tool that comes to my mind is Zapier.

So is it something similar? Is it competition or is it different? No, it's not competition because, for example, sometimes I will use Zapier or make to create a scenario. for my client to automate their workflow. Even if it's not what I really enjoy to do, I will do it. But what I really like is to create a tool from scratch. And yeah, like in this case, what happened is that at the end of the day,

I want that my client just press one button and everything is automate. When I use make or zap here, it's not the case. but it's automating the workflow that they already have working. Yeah, so are tool monsters then kind of finished product, which are just still just improving over time, or is it still like, you know, that you're trying to, I don't know, finish it or that's not, I don't want to say perfect yet because obviously it wouldn't help to kind of sell it, But do you know what I mean?

No, it's not done because I still need to work on a lot of things. I feel also that my business model, as I said, so there is two options. Because let's say I have some tools that I also create as a SaaS. So those tools will bring me money every month. But I will also do a one shot work for one of my client. So, you know, it's still like. I'm still researching the best way to generate revenue and also to scale because I am the only guy in the company. Let's say, this is, I mean, there is only me.

And so when you are alone in the business, you know, for example, if I have like three clients at the same time, it would be complicated for me to. Yeah, to work for all of them. Yeah, yeah, yeah. So, yeah, it's not perfect for now. hope like in 2025 I will be able to to make it like more structured but I'm pretty confident and I know that it's going to happen so and in longer term what is your vision is like to have a bigger company with employees and plenty of clients bigger company not necessarily it can be like I mean I would like to have some people working with me yeah but not like a big company because

This is not my goal. But what I would like to, it's, for example, the tools that I create as a SaaS that bring me revenue and passive income, you know. And then I can enjoy in Thailand. Lying on the beach and just... Yeah. Do you know the... Or do the monsters, do they have names? Yeah, they have name.

So on LinkedIn, I created three monsters that helped me on my LinkedIn journey. So the first one that I created, it's called FIDRA. How it works, you just enter keywords. And then after it's going to show you all the posts that are matching your keywords on your feed. So this is the first one. The second one, it's called hooky. it's a hook generator tool so you just like copy and paste your post and you can like create hooks based on the style that you want so it can be like a bold or it can be personal or educational stuff like that and the third one it's called listy and this one is to create the engagement lists or also like ICPs or like so you you just create your list

and then when you click on view posts, you're going to see all the posts of the people inside your lists. That sounds smart. And which one of those is Mike Wozowski? Sorry. You know, there's this character in Monsters, Inc. Mike Vasovsky. It's the blue one or the green one? I think, yeah, it's green one. Yeah, so the green one, it's Uki, and it's pretty similar.

So I have to be careful with the copywriting. And does it work as a, I don't know, browser extension or is it a separate tool? Or how do you like install it or apply it? So some of them are Google extension. Some of them are a proper web app. So, Ouki is a proper like website. For example, also Scrappy. So Scrappy, it's another monster that I created and it's used by weeks.

and other companies for the influencers marketing part. And this one also, it's a web app. And you just mentioned it now, and I remember that we spoke before, it was obviously quite a big thing, some kind of collaboration with Wix or cooperation. Can you tell us more about this? So it was actually a really nice LinkedIn story.

So what happened? My friend Noah mentioned me on Sarah's post that works as a head of influencer marketing at weeks. And basically in her post, she was like asking for a genie SaaS that are able to create a tool like this. And then in a weekend, I was already working on it. I had like a first version. I sent her a DM with a video recording of the tool that I created. And then after, yeah, we had like a call.

two calls, three calls, and slowly, slowly we were building this tool, let's say, together, and now they are using it, and yeah, it's live. So in a few months, I created a tool that can help them on this part, and I hope can help also a lot of other people working in the same industry. It's pretty cool. So the weeks, they are using it regularly in their operations or their workflow. Yeah. Oh, wow. That's pretty good.

Thank you, Noah. Thank you, no. And then just as you actually mentioned it now, so we can discuss LinkedIn. Although, as I don't know if we can say it, but as of recording now, there are some worse news with LinkedIn and Yonatan's experience. Do you want to mention it? Yeah, sure. I think it's a good thing that.

other people know. So yeah, I woke up this morning and my LinkedIn account was kind of shadow ban, but I didn't receive any email notification or nothing. Just that no one can find me anymore. Even if I like or comment a post, they won't see anything. So, so yes, I mean, I'm not really stressed. Like, you know, it's just a digital world. So, nothing happened in my life. So I'm okay. I just hope that it will come back because I really enjoy it. And I worked a lot on building this community.

But yeah, it's important to not like put all the eggs in the same. Basket. Yeah. Basket. Yeah. No, it's a good reminder because I've also been thinking about it. That I focus also primary on LinkedIn, but then when some slide this happens, I think, It's a good tip or advice to go 100% on one platform and focus on it,

but at the same time, what if something like this happens? So you should have some kind of backup plan or at least be present on Summer House in case it happens. But I'm pretty sure, and I hope that when audience is watching this, that, you know, Tan is back doing great on LinkedIn like before. So hopefully no one has noticed. And then do you remember with LinkedIn? Actually, when did you discover? the platform.

Wow, long time ago, long time ago, I mean long time ago, maybe 10 years ago, seven years ago. I wasn't expecting that long ago. But I never really used it or I was like posting once every three months, you know, when you have like a big announcement. And then after slowly, slowly, I was like seeing people posting every day. And once again, my friend Noam pushed me to post. So, yeah, once he told me, like you should post and you have to be consistent,

I was literally posting every day since more than six months now. What did you start posting about? Was it already about automation or not yet back then? At the beginning it was more about AI news, like, you know, video. AI, stuff like that. And then I was like, yeah, now I need to post about my stuff. So I changed. But yeah, it's LinkedIn.

It's really like a very, very good platform, very powerful. And once again, like the example with weeks, you know, it's thanks to LinkedIn actually. And I don't think that in another platform, you are able to talk with someone that can take a decision in a big company, you know. Yeah. And again, coming back to example with Wix, does it mean that, for example, when someone approaches you with some kind of challenge or something that they want to automate, it's possible that you help them to figure it out or come up with a solution? Yeah, yeah, yeah, yeah, yeah, that's also another part that I'm doing. It's kind of like auditing, you know, the business to see what can be automated because once again, they are in autopilot when they are doing the tasks. And so they are not realizing that those tasks can be automated.

And what is funny is sometimes I do some calls with people and I say that. We are like looking together on what can be automated for their business. And then they are like, yeah, I don't know. I don't know. I don't find anything that can be automated in my business, which is impossible. And few days later- Don't forget you are speaking with LinkedIn automation guy. He will find something.

And a few days later, you know, after that they have this in their brand and they understand and everything, like two, three days later, they come back to me and say, ah, yeah, you're right, this can be automated, this can be automate, you know. So it's take time because once again, you are in autopilot and this is not good for your brand, you know. And with from your like this automation or business journey, are there maybe some fails or something that didn't go? as planned and you would be willing to share such as looking back you look at it as good learning experience or something funny to look at so for now i touch wood but everything was okay like i mean with my clients there is no there is no something that didn't work uh it doesn't mean that it won't happen because for sure you know sometimes uh not everything is in our hands but yeah for now everything is fine. Let's hope. Yeah, well done. And then since a lot of audience or the

majority of audience is probably from LinkedIn, what are some pieces of advice, tips or tricks that you would share like to grow? Because now again, when people are watching, I don't know how many followers you're going to have, but you can mention how many followers you had before it happened. So I was at 10K. like 9,800 something. And this morning I woke up and I see 6,000. But yeah, so I was almost at 10K. After once again, you know, it's the vanity matrix.

Not really important on LinkedIn because you can have like so many followers and not have any client or leads, you know. So it's good for the ego, I have to say. I won't lie. But that's why also I'm not like crying and we are doing this podcast even if my LinkedIn account is maybe ban or I don't know what. But yeah, if I have to give some advice about growing on LinkedIn, it's number one, consistency. And it's not only on LinkedIn, it's in everything.

But thanks to LinkedIn, I understood that consistency is the key for everything. And yeah, so posting interesting topics, engaging with people, not only to be nice, but also like to really share what you think. Don't use AI on comments. I agree. I agree. And automation and stuff like that. And yes.

Consistency and be real, authentic is the key. And do you still post every day? Because before you mentioned, it used to post daily. So what's your strategy now? Yeah. So I post six days a week. I don't post on.

Saturday because I think it's also good to rest a bit. But I may also go down slowly maybe like four times a week now. If my icon come back. What would be some creators that you follow, whether you like their content or inspiration or some other reasons to give them shout out? Yes. So I have my little list of for Recreator so noam noam number one for sure you would not expect in that one and and all the the crew yeah Reuben acid Axel Malek

Christine Spaniolo yes so Lyor Leo so yeah I have like a lot of people that I really enjoy and and and they are not like people with 100,000 followers expect it Ruben yes Other are less than that, you know, but I really feel connected to the content and and I really enjoy. And outside of LinkedIn, do you consume any other social media platforms and follow any people there? Such as, I don't know, for example, YouTube or something else? I deleted Instagram because it's not good for my brand, for my heart, for nothing. Just like scrolling, you're losing your time.

I don't really use YouTube only when it's about researching and, you know, looking for answers. And X, like Twitter, sometimes, but like very rarely to see what's happening in the world. So a few minutes and then I'm like, okay, the world is in a bite shape. So I stopped. But yeah, some other social media, you know, it's like too much affecting my brain. and not in a good way so I just like stop. What about TikTok?

Yeah, it's cool. I mean, I mean, yeah, you have to be careful of doom scrolling. You know, like you want to check one video and at the end you spent like two hours on these things. This is not good, so I don't have it also.

I mean, this is not good for me, right? Everything I said it for me and that's it. But so I don't use. TikTok also. No, I was about to say that you deleted Instagram, so it will be a big paradox if you kept TikTok. Then what do you do in your free time? What are your hobbies, of course, outside of traveling?

So I really like to go outside. I try as much as I can to do some meditation, gym. I do also Muay Thai. Oh, wow. So, yeah, I have like a... a complete setup here that I try to do during my free time. But most of the time I work. I work because I enjoy and I love.

I guess that's also one of the reasons why you enjoyed Thailand, isn't it? With Muay Thai must have been easy to access and high level everywhere. Yeah, yeah, yeah. And there is so many good gyms over there. And the price, once again, you know, it's so different from Europe or the US. Yeah, so it's very accessible and it's good because like you just it's helped you to feel more confident and also you are like putting all the stress that you have in your body like out, let's say. And then you're focused on work. I agree.

To me it also helps to switch off and sometimes feels like that run out of creative ideas. Then you get a training and then you come back and it feels like a refreshed mind. Exactly. Do you then watch MMA or only Maitai? I watch both. MMA, especially when there is like crazy fight, you know. UFC. Yeah, UFC.

But yeah, Mueh Tai also I really enjoy to watch because it's also growing, growing. Slowly, slowly, it's becoming more mainstream. And yeah, it's impressive, you know. And even when you practice and you and understand how hard it is, you know, and when then you see how they're fighting in the ring, it's very, very impressive. Yeah.

Got any favorite fighters in UFC or MMA? Not really. I like different style. I prefer striking than wrestling. So, yeah, I'm all time with the guy that punch and use kick. instead of like trying to go on the ground. But yeah. I understand I'm the opposite person.

I like more ground game. But it seems good to discuss this stuff for someone. And then what about the personal development? Do you read any books? And if so, have you got any recommendations? I just finish one book now by Dr. Joe Dispenza. So it's in French, so I don't know how I have to translate it in English, but basically it's about meditation and how you can, like, let's say, impact your brain and you can like manifest. Like maybe to be like a little bit tricky with your brain, you know what I mean?

Yeah. So if you translate the title from French, do you know what would it be? It's kind of complicated actually. Tell us in French in case someone, a French is listening. They can search it. Because I think I read something from him, but it's been such a long time ago that I wouldn't be able to remember. Ah, so in English, it's becoming supernatural. Oh, I see.

I should probably give it a read as well. Yeah. No, it's a very good book. And what is good is that he all time. add a logical aspect on that or like experience and scientific aspects to make you understand and not like yeah this is magic you know this is not magic this is a proof that is not magic and that's why you should do it and yeah i really enjoyed that yeah sounds like a good idea and some other other ones that were impactful or i don't know for some reason this one was like really definitely

very impactful. I actually look for another book now to read so I don't know if you have any recommendation, but if I have to pick now, it will be more something about automation and maybe if there is a book, how to get Lingjing Akken back. I think that

someone should write once because I'm honestly afraid that it happens to me one day as well, you know, that I wake up and I won't be able to log in. Yeah. Which, disclaimer i don't do anything that would lead to it of course but from people that i've spoken with no one's done anything suspicious or i have no idea why that would be yeah i i really don't know

i have the ticket open let's say i hope they will answer me soon and if i get the answer i let you know and then we will be able to put that on the on the comment you know yeah and with this experience does it mean that you might be or you're considering branching out to other platforms? Maybe Twitter is good and it's cool regarding what I'm doing. I think Twitter is the best platform for me after LinkedIn. But yeah, definitely maybe creating a newsletter also. Yeah. I mean, find a way to take out my connection outside of LinkedIn.

Yeah, yeah. That's also one of the things that I wish I started earlier as well to start email newsletter because it's just a great way how to connect with your audience and, you know, have contact with them email addresses. Yeah, for sure. So it's a good lesson for the future. And coming back to the tool monsters, what are like the type of clients? that you generally work with.

If it's like businesses or, I don't know, people want to automate or anyone. So it's pretty large. I work sometimes with some solo printers. I work sometimes with big company. So there is no, there is no like a specific target because once again, everyone needs automation. So, but it's also like something that I need to work on, you know, like and it's coming back to the question that you were asking me if it's perfect it's not because look

i'm not even like able to tell you what is my iCP you know because it's too large and stuff like that so this is also something that i need to work on and but yeah most of the time soloprunner small company can be also big company like weeks so yeah is it something that you would i guess you'll enjoy or would be happy for if there are more like a bigger established companies to work with such as weeks. Yeah, you know, it's all time, it's all time cool to be able to work with big companies, like especially for the ego once again prestige. But it's like it's cool, you know, if it's here, it's cool.

If it's not here, it's fine too, you know. And I think one of the things that maybe people often struggle with or are curious about, how do you or how did you find your clients was it through LinkedIn yeah yeah through LinkedIn for now yeah it's like maybe 100% of my clients are coming from LinkedIn and that's maybe the only reason why I should be worried now without my Lingang accounts but I will find a solution and it's it's a way also for me to grow now you know so let's say I have no more LinkedIn for how long I don't know so now I have to find a way

to find clients outside of LinkedIn and it can be only positive for me because let's say now LinkedIn comes back to me and I have my accounts I have like two way to make clients which is better than only one so I have to work on that

now yeah it's true I like the mindset that you approach this issue with you know not I mean probably upset but not trying to be negative about it, but trying to see positive stuff and to learn from it.

Thank you. And before we also talked about AI, so is it something that you're also interested in? Yeah, yeah, yeah. I like AI because it's helped me every day. And also automation and AI are, let's say, teamwork. Batman and Robin. Yeah, exactly.

So that's pretty cool. and I need to follow, you know, because it's helped me for me and for my clients. The question that I'm often curious about, how do you manage to stay on top of the news or what are like your sources of news when it comes to what is happening in the AI? So on LinkedIn, I was able to have Ruben and Axel Malik sharing only AI news, which is cool. And also I'm using perplexity to be aware of.

every, every news regarding AI. But it's, it's hard to follow because like every, every day, every, every week, you have like a crazy week, you know, like upgrade, news, that. So it's difficult to follow, but you have to stay aware of everything because it can change, it can change your business, you know, like, so. I feel the same. You open LinkedIn and day by day there is like a breaking news or game. and this and that, I was like, oh my gosh, every day how someone manages to keep on top of everything.

And you mentioned perplexity. What are some other tools that you like, use regularly or are your favorites? So I am a chat GPGG guy. Yeah, me too. Yeah. I don't know why because maybe it was like the first one that comes to my, like in my hands, let's say. So now I'm like used to it, but I know that there is other other LLM that are pretty powerful and also cheaper. So I should take a look.

And so perplexity about visual. If I have to create some visual sometimes with my monsters and stuff like that, I'm going to use Leonardo. And yeah, so like I use all of them, but most of the time, it's yeah i mean using face also hugging face i use yeah i know that but i don't have much experience with that to be honest yeah it's it's more more techy so even like for me sometimes it's complicated but it's pretty pretty cool and and yeah so try to to to at least have one experience in everything to to know you know and have you got any tools that you use special click for LinkedIn such as to write your post or you know tools to search someone's feed or something

like that i use sometimes i use easygen for my post if on my feed i have also you know um cleo uh but uh the only yeah cleo easy gen and also my tools that i told you before yeah yeah yeah what you use for design? For what? Sorry? For design? I use, I use a sketch, which is not for like usually sketch. So it's the competitor of Figma.

And usually sketch is to create UX and UI. But I use it to create like all my design. So no Canva? No, no Conva for me. I'm not going to slide. I'll truly no sketch. I will check it out. then as we will be finishing soon is there anything that i should have asked you and did not

or something that you would like to share no i think we we did you did pretty well like a very good question and and i really enjoyed this this podcast and once again it was my first one in english at least so yeah i'm very happy to to be here like to that we did that together. I'll practice with my Duolingo French next time we can try. Then just a few quick questions before we finish. Can you share some piece of wisdom, like such as a quote or advice, I don't know, write it to LinkedIn or life or something like that?

Yeah. Regarding LinkedIn, I think that I said like how to grow consistency. and yeah, consistency is not working on link only working for LinkedIn or on LinkedIn. It's working in everyday, you know, everyday life. So consistency in Muay Thai will make me better consistency on working will make my business grow. You are staying consistent by doing this podcast and it's growing, growing. You have more like people listening to it, you know, like consistency. It's really the key to every.

everything. So yes, stay consistent on the things that you like and that you want to grow. Then we obviously discussed it quite a lot, but can you summarize where people can find you, follow you and, you know, promote services again? So I have my website, which is tool monsters.com. And you can also, obviously, hopefully soon find me again on LinkedIn, Jonathan Cohen. So that's the two ways to find me because I have no Instagram anymore. So yeah. And then maybe last question, because as you are digital nomad, have you also visited Czech Republic?

Never, never. Oh my God. How come? It's on my list. So close to. around and he has a bit of it. Why is that just not interesting thing? No, no, it's not about interesting.

Like, it's, I think, I think now I'm ready to go in a country like that and see the beauty of it. You know what I mean? Because when you are young, you are like interested about like New York or crazy cities with big buildings and now with my experience, with my age, I think. that now I can really understand what is the beauty of a city or a country. And now I'm ready to go there and really understanding and visit, you know. Okay, I take the answer. I like it. And then also curious, how many languages do you speak

on? I speak three languages. French, English and Hebrew. Oh, wow, that's cool. So on your travels, do you usually use English or English? Yeah. Yeah. Got any other languages that you want to or are maybe already learning? I think I need to practice a little bit more also on my English because it's not perfect, especially on my pronunciation. Sometimes, you know, I talk with people and I use the good word, right?

I say everything is perfect on my sentence, but they don't understand my accents. so they don't understand everything. But if there is another language that I would like, I would like maybe to learn Spanish, yeah, Spanish is cool. Yeah, I agree. And I guess it might be also a bit easier since it's same group of languages. True, there is, yeah, some similarity, yeah. And for how long have you been training Muay Thai?

I did Muay Thai now more than a year, but like I was not doing like you know one training a day to like I was not doing like one training two training a week I was doing like two training a days for for months so like very intense which is that all were excited or were really into it I think it's a good way also to learn you know like when you do something like intense way not for a long period, but let's say like one month you do every day mouetai twice a day and then you take a rest and then you do it again. I think it's a good way also to learn instead of doing like two classes a week for one year, you know.

So then when will you start working on your ground game? I think I still have a few students. things to learn about like about boxing and kicking and then we can start to turn the floor I was just joking I think then we can finish

Janatan big thank you for this we've been planning this for a while so I'm really happy that we made it and that you kept really positive spread despite negative news that we discussed so I hope that when people are watching this you are back

you know even with more followers than before and people enjoyed. So thank you so much. It was a pleasure and as always, stay in touch. Thank you, Thomas. And really, I really enjoy also this podcast

and yeah, we are in touch. Thanks for listening to Produce Bye with Tomer. Check out show notes for all the links and don't forget to like, subscribe and leave your feedback. Speak soon.