Produced By - Beyond the Metrics: How to Grow a Brand That Feels Human | 124: Kamya Marwah

Episode Date: November 3, 2025

Kamya Marwah is a content and community lead at Jely, a top 1% LinkedIn creator, and the founder of Kamya’s Art Studio. Known as “your neighbourhood marketer,” she blends strategy with storytelling, calmness with creativity, and corporate with personal. From B2B startups to mandala art, Kamya brings a unique energy to everything she does, thoughtful, ambitious and rooted in real connection.In this episode, Kamya shares her story of moving from Delhi to London and discovering what it really takes to build a standout personal brand. Learn practical tips on growing an audience, building trust on LinkedIn, and staying consistent while keeping things human. It’s a great reminder that showing up online can open doors, spark ideas and help you build something that lasts.Connect with Kamya:https://www.instagram.com/kamyas_creatives/ https://www.linkedin.com/in/kamya-marwah/https://myjulip.com/kamyamarwahTimestamps:00:00 – Cold open: forget about going viral00:52 – Write posts like you're talking to a friend01:15 – Intro and welcome01:21 – Meet Kamya: content and community lead, marketer, artist02:00 – How she came up with “your neighbourhood marketer”03:30 – The early days of showing up online05:12 – The first posts that gained traction06:48 – Balancing structure with personality in carousels08:27 – How Canva helped her find her creative edge10:09 – What others started copying from her content11:55 – Thoughts on originality and personal voice13:32 – Growing a brand that blends art, humour and ambition15:00 – The role of kindness and calm in content16:36 – Why community-first beats content-first18:14 – Discovering what really resonates on LinkedIn20:03 – How she tracks performance and doubles down21:40 – Going from 0 to 20k followers23:18 – Her best tip for beginner creators24:59 – Making time for content while working full time26:21 – What she’s learned from her art business28:00 – Her approach to building trust online30:06 – Using Instagram to show another side of her brand31:44 – Dealing with self-doubt and creative pressure33:30 – How to keep showing up when it’s hard35:12 – Ambitions and future plans36:47 – Her favourite tools (Notion, Canva, ChatGPT)38:25 – Advice to her younger self40:00 – What most people misunderstand about personal branding42:00 – Final thoughts and thank you43:20 – Where to find Kamya and follow her work Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Firstly, people need to get the entire idea of going viral out of their mind because going viral isn't really going to get you anything because if you go viral for like a one-off post and that's not even your community, it's just useless having those people there because they're not going to be interested into the following posts. And if going viral isn't even getting your revenue for your business and then what's the point of going viral? So I would say get that idea out of your head. And once you have, always write your posts like you're talking to a friend.

I say that because when we say authenticity, people just feel like it's a buzzword. Everyone's throwing around authenticity and community, but it's actually how people identify you. Like, if you read my posts online, it should feel exactly how you would when you're talking to me in person or through a screen. It shouldn't feel different because that's what makes people want to follow you and follow along your journey. So forget about the metrics. First, focus on how you're actually writing because once you have that in place, people automatically will want to follow along your journey. Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys.

Thank you. Hello, Kamiya. Thank you for Jainast today and welcome to the show. Thank you so much. We're excited to be here. So Kamiya, for those who don't know you, can you please introduce yourself? Yes, of course. So hi everyone.

I'm Kamiya. You might know me as your neighborhood marketer on LinkedIn, but I create a lot of questions. content around marketing, personal branding, breaking down kind of the top marketing campaigns in the industry. And I'm also a content and community lead for a B2B startup outside of my LinkedIn journey. As you said that, it was actually something that stood up to me because Svner was looking more at your background and what you do, I really like the title. So what made you do come up with such a title? I think it's quite unique. I like it. It stayed in my mind. So what story behind it?

I think when I was starting out kind of building my whole personal brand, I always wanted to be this really friendly face that people could approach and ask me stuff about marketing, personal branding, life in general. And I just wanted them to feel like even if we are neighbors in like kind of the direct sense, I am kind of that close person that they can count on. And I always identified myself as like a marketer even early on. So I was like, why not combine the two and just create your neighborhood marketer? I think it's really smart because especially for example on LinkedIn, you see, of course, so many profiles, there are auto marketers or people who do personal branding, but when there is someone with such a title, I think it already stands out. So I think it's a smart move. Thank you. So can you tell us then more about your background, such as if I read correctly, you even studied it, you come from the family of entrepreneurs. So what is it like that inspired you, like to start this journey or tell us more? even what we did before. Yes.

So I moved to the UK four years ago to study IT and business at UCL. And when I was about to graduate in my third year, I realized like, oh, I don't really have like a typical graduate job lined up. My friends were like, oh, either we're going to do master's or we're going to join like the big four or a bank. And I was like, oh, I don't have anything. And I was always really interested working very closely with founders. So I was like, oh, because, you know, if you want to work closely with founders,

you also have to be very well connected to them kind of it's a close-knit community among in the startup world so i was like why don't i start posting on lincoln just about like my journey as a student and what i'm learning what societies i'm part of so when i started posting around january 24 i had no idea about you know what is community engagement what is it like that you have to support other people you have to be consistent so it was very sporadic it was like i schedule my posts vanish of platform and it was just not kind of ideal to LinkedIn in general. And I was like, I think a few posts into it and I was like, this is not going to land me a job. People are just lying that LinkedIn is a gold mine. I don't think this is meant for me. And I just went completely ghost mode until fast forward

September 2024. When I walked that stage, got my degree and I was like, I don't have a job. Let me just give this another goal. So by another go, I meant spending over eight hours on LinkedIn straight for 30 days, commenting on every person, whether I knew them or not on their posts, DMing them, asking basically everyone I knew for either advice, job, referral, networking, just anything I could get. And to my surprise, LinkedIn was a goldmine and I ended up getting my first job through LinkedIn through simply posting online. So it's a goldmine if you know how to use it.

And if you are willing to put the reps in, basically. I guess sometimes people expect just, I don't know, to show up, create a profile, not even spend much time on it and see the results. But as you said correctly, it takes a few hours per day and consistency. It does. Yeah. And as you mentioned before, that you started, I believe, in January, what actually made you like to go, I don't know, to LinkedIn? Was it that someone advised you? You already knew the platform?

Or, you know, why LinkedIn in the first place? I think, I think so when as university students, the first thing that they're told is like, oh, don't forget to update your LinkedIn profile because that's what you're going to attach to your job applications. So I was just updating my LinkedIn profile. And then I kept coming across these posts like, oh, I'm building my personal plan or my goal for like 20, 24 is to hit like X amount of followers. And I was like, oh, what's this entire term about like personal branding? Because LinkedIn was always introduced to us as this like cooperate B2B rigid platform. where just supposed to post about like your milestones or like, oh, you got accepted into this job offer. So I was like, oh, let me do a bit of like diving deep into this. So I connected with a few people, asked them about how they started what they would recommend. And I was like, okay, now I'm trying to understand it. So I spent a few like weeks just observing the landscape, optimized my profile accordingly. And then that's when I was like, okay, in January, like, I'm ready to put out my first post. Let me do it.

I actually like that you said it because it makes me kind of remember when I, not to say started, but maybe started taking it more seriously because it was also at university when they told us to, for those people who didn't have profile at all, to at least set up the profile, and that would kind of improve it. Of course, it wasn't like kind of these days when it's like a different story, you know, like a personal branding, but before at least have a decent profile so that actually it makes, you to stand out from the others. So I just would encourage people, maybe like the students, if any students are listening, it's a great advice, don't underestimate it. And later on,

you will be grateful for that. Yeah, yeah. I just wish I started earlier as well. I think that's something that all of us think. Yeah, true. And I think another great point that you shared is that as we all know, LinkedIn is a networking platform where you can connect literature with everyone. And if you like politely text to people, it's actually such an easy and a great way how to, I don't know, get advice, connect with someone, even some opportunities. So I would say to people don't be afraid to that, but at the same time, do it kind of in a smart way because I'm sure that you know from your experience that sometimes you get sales pitches from people or I don't know like DMs that are not even, you know, polite or somehow is the first message.

So just to make impression. So I would just tell two people to use some kind of common sense and take advantage of that. Yeah, I agree. Because I feel like I always get like sales pitches as well. But even when I'm kind of getting people to ask for advice, it's not the right way. Like it doesn't feel very respectful or it feels like it feels very self-centered. But I feel like whenever you're kind of approaching someone, especially when you want help, always give first before you ask. I think that's like a really big thing that helped me when connecting with people. I agree.

And sometimes I think that people also forget that, of course, it's a DM, you can be friendly and everything. But at the same time, sometimes it feels like, I don't know, that people forget like good manners, if you know what I mean. Because sometimes you get a message even read out the greeting, hey, hey, mate, whatever, blah, blah. it's okay to keep it friendly, but at the same time,

sometimes it's good to at least show some respect, although I don't want to make it sound like very respectful, but I'm sure that you know what I'm used. Yeah, true, agree. So then in your LinkedIn journey, where did you actually like see the point that you were going to build your brand there? Was it actually when you showed up for the second time

or when it kind of clicked that you were going to focus on it? I think it was definitely the second time when I got my job. And I think I'm really, really grateful for my mindset that I did not stop posting on LinkedIn, even when I got my first job. Because six months into getting that job, I was made redundant. And the fact that it was my first job right after graduating from my undergrad degree, I was like, this is another setback. I just faced hundreds and hundreds of projections. So if it wasn't for my personal brand and posting on LinkedIn, I wouldn't have gotten any other freelance opportunities to keep me afloat after that. I wouldn't have gotten my current job.

So I feel like through the journey, I just realize the importance that no matter what you're doing in your professional journey, your personal brand is really what's going to stay centric always. And that's something I decided that, okay, I have to keep building on it and have to stay consistent with it, no matter what I'm doing. I think it's a great point because I think as the time changes, of course, I guess people still use like a CVs, you know,

one page or two pages or, whatever. Yes, of course it tells something to the employer, but at the same time, if you check someone's profile on LinkedIn, you can see like the whole profile, history, posts, even the way the person engaged. So it's just another great point, not to underestimate it. Yeah, completely agree. And looking back, what was it like compared, for example, to your classmates or even later on to your co-workers? Did they also see the potential in? LinkedIn or were you like outlier out of many or what does it like? I think especially like people that I studied with.

So my coursemates, I haven't seen even one of them actually like post. I feel like they have definitely seen the positive influence because they follow me very closely. But I think it's just that people are very, very shy. They just feel like it's too cringy or it's just like not them. And to be honest, I did not see myself putting myself out there on a platform like LinkedIn, which I always consider professional.

you have to swallow the cringe. And then same with my co-workers. So I actually have influenced the founders of the current startup to swallow the cringe and start posting. So I'm pushing them out of their comfort zone and helping them post. And that's exactly why I got hired in the first place, because they really like my personal brand and they wanted me to help them build there. So I feel like it's definitely had an influence for founders that I'm working with, but not so much for the coursemates, for example. I think then it's a great example and I only agree. I felt the same, whether it's posting on LinkedIn, and it's, for example, the same even with when recording the podcast

or recording the video for LinkedIn or something. I think it's natural, you know. First time you feel cringe, scared, people are going to judge you, but then you do it more times and it just becomes second nature and maybe later on you even start enjoying that. So I would also just encourage people, give it a try. You'll see that it's not such a big deal. People don't care as much and you might even enjoy it.

Yeah, exactly. I mean, unless you try it, you won't know. So the hardest thing is to try, but you have to try for you to know and see where it leads to. Can you then tell us more about your strategy on LinkedIn? And maybe even if you have strategy in the first place, such as, for example, if you're posting, what you post and stuff like that? Yes, I feel like before anything, my strategy is always that I want to be very community first.

So I want to make sure that I'm supporting everyone's posts in the comments, whether it's someone that I've been like following for a really long time or whether I've just gotten introduced to them. I want to try my best that I'm like cheering them on in the comments because a lot of the times it's not as easy to show up, especially on social media. So I think my first strategy, even before I kind of hit post, it like let me engage with people who've already posted.

And then once I've posted, I want to stay on the platform a little longer. So I can reply back to the comments that I'm getting on my own post and then also, again, engage with other people posting. So I think that community first strategy has really, really helped me kind of build my own community of people. And the other thing with my strategy is that I want like a really good balance of personal branding and marketing. So one of the kind of posts that I'd really like to do is break.

down marketing campaigns in the industry, whether it's like a brand that I've been following for a while or it's something that really caught my eye. I want to make sure that I'm kind of giving my two cents on why it was a good strategy and what brands can learn from it. And then I like to also add like a bit of flexibility to my content calendars or whatever I feel like posting or if there's like a new trend that I think I can hop on, that we'll leave a bit of space for that. So you don't have like a set schedule that you have to post, let's say, I don't know, three times, four times, per week. So I definitely do try for three times a week and I would say I've been very consistent with that. It's just that I don't like, I know a lot of people say like, oh, Monday I want to post like an

educational post or when this day I want to post definitely a carousel. So for me it's like, yes, I want to post Monday, Wednesday, Friday or more like I want to post three times a week, but I'm very, very flexible as to like what I want to post on which day and even the days are pretty flexible. So if I feel like posting like a mini vlog on a Thursday, I'll be like, yeah, sure, I can do that instead of a Friday. So it's. It's no pressure for me that I have to stick to the Monday, Wednesday, Friday routine. What I like about it is that the reason why I ask the question that people often say that you have to post, I don't know, one day this, another day this and another day that. But if it works for someone, it doesn't mean that everyone needs to follow that, right?

So, for example, as you just said now, for you, something else works. So if you hear advice from someone, you can try it, you can test it. But if it doesn't work for you, just find what works for you. Exactly, yeah. And I think also what's the most important is in the end to enjoy it, right? Because it's a long journey. You have to keep showing up no matter what and having fun. It's the most important.

Exactly. I mean, if you don't enjoy it, you won't be able to stay consistent with it because you would want to give up really soon. So whatever works for you, you have to find that system and sketch you, I would say. Exactly. And you mentioned that you, for example, like to break down some marketing strategies or trends. So what are some that caught your eye recently? I think one of them is of my favorite brand.

They're called Indy Weil. And they did like this. They basically combined the hot sauce that you put in your food with like a lip balm. And they created like this entire like chili themed campaign around it. They sent chili theme like PR boxes to like influencers and their community. They also did like, I think like a community lunch. So I think that one really got my eye. I mean, I love their brand in general and love the campaigns,

but I think it was like a really, really good twist on how they kind of blended a unique twist in the product and making sure that it's going to appeal to like their wider community. Going to July, I do not know them, so I will have to check them out after. Yeah, you should. But I was going to say that actually one of the things that stood out to me from your content is the way that you design, for example, your carousas. Because I feel like that it just looks unique, kind of fun, and caught my eye, and I really enjoyed it. Oh, thank you.

Yeah, they do take a while. And I have had them copied by a lot of people, but yeah, we move fast and we keep going. What was your reaction like when you saw it on someone else's profile or someone else just copied in the design? actually more than being surprised at them copying my carousel someone even copied my headline oh my god

was it actually the neighborhood to marketing no no no so it was it was a really unique headline of like how I integrate like marketing and community I don't remember it was like I feel like a few months ago

and my first reaction was calling a group of LinkedIn friends that I have now like they're LinkedIn creators and now they're friends and I just remember calling them and ranting to them about how I want to leave LinkedIn. This is not for me. I don't want to do it anymore.

They've taken my personality. But yeah, I mean, I could confront them. I don't think it went anywhere. So I've moved past it. Yeah, but it's funny because it reminds me. It's just a coincidence. But once I noticed that someone on LinkedIn used my profile picture. And I saw it.

I was like, wow, why would you do that? Yeah, that's so weird. I guess that sometimes I always try to keep in mind that nothing surprises me on LinkedIn. You know, you get DMs, you see interesting profiles and everything, but still there is something new that is going to surprise you. Yeah, I feel like if someone's copying me, they can copy me, sure, but they always be a step behind me and they never know my next move. So I'm like, sure you can go on calling me, but I'm still going to be ahead of you in that. So it's fine. Exactly.

Then they are going to copy you again. They will need to try to. No, because I saw someone this morning. I thought the copying was only on LinkedIn, but the copying even went on to Instagram. So I was like, oh, this is very interesting. I'm just discovering new copycats. Yeah.

I mean, I always try to keep in mind or advise people, you know, to see it as inspiration, which everyone gets inspired somewhere and somehow. but don't copy it's I mean there isn't really much to say why you shouldn't copy so so just don't do it and just as we are actually talking about this what will be some of your inspirations hmm I think I really really like grad goal marketing's marketing breakdown I think I love how she's like so on top of the like marketing news of the week and of the month and a lot of like the campaigns that I then break down at the end of the month

is actually influenced by her kind of breakdowns. So I really love her breakdowns. I think when it comes to storytelling marketing, I'm really loving the brand salt. They're an electrolyte brand. And I love how they're integrating personal branding and marketing. So the founders are just becoming the face of the brand. I love their electrolytes.

I love them as well. So I think they are kind of like a key inspiration, what I want to eventually do when I hopefully start kind of like my own venture. As you just said that, if I remember correctly, when you were younger or still now, you have some kind of business, don't you, selling some kind of artwork?

Yes, I do. So do you want to tell us more about it? Yeah, of course. So I basically, so I grew up in Delhi, and when I was, after I graduated high school, and before I was going to move to the UK,

I had to take a gap here due to the pandemic. And even though I was doing a lot of internships to kind of keep myself busy during the gap here, I was going absolutely insane locked at home. So I was like, I need to find myself a bit of a creative hobby. And I stumbled upon this art form called Mandalas. And while I was kind of drawing it and I was learning the art form,

I found that it was really, really calming. And then I one by one just started stumbling upon different art forms. I was always a creative person, but I was never into the literal form of art always. So in the process, I realized that a lot of people that were selling artworks, they were always selling it as a piece of decor or as an investment. But no one was selling the idea that when you look at a piece of art, it can actually calm your mind. So even if you aren't an artist, if you have a piece of decor and it's art, if you just stare at it, you can follow the patterns, you can follow the colors and your mind is

actually going to calm itself after like a really hard day. And I wanted to sell that idea. So I kind of started on the venture. The first six months, I got zero orders because I had no marketing experience straight out of high school. But I did a lot of research. I bought from kind of other small businesses, found a gap in the market about personalization. kind of refined what I actually want to sell to refine my products, refine my entire experience. And then I set out, I was able to kind of sell quite a few number of artworks. But when I moved to the UK, I had to kind of stop accepting orders because I was in a visa and I'm not allowed to kind of run my business on a visa.

So all in all, I haven't been able to run it full time. But even I've, even though I've kind of run it for 16 months off and on, I still been able to customize over 800 artworks and each of them have been like personally customized. So it's not like I'm going to create one thing and then kind of print it off and create like duplicates of it, but each of them have been like handmade. So they've either been co-stores or canvases. I've created like custom yearings. So I've preserved flowers and earrings for people.

But yeah, hopefully I can run it all around the year one day. But right now I'm just treating it as like the page that I have as something that I kind of find. art everywhere around me, so I'm taking the literal meaning of art and also helping people find art in metaphorical sense. If that all makes sense, I feel like that's such a long-winded answer. No, I think it sounds great. I was going to say that if I remember correctly, you started kind of during the lockdown, right? Yes, I did, yes. That although lockdown was such, you know, unfortunate period for all of us, but at the same time, you can see that actually it gave you some new ideas and they helped you to start something new, even though it was such a bad time.

I know, yeah. I mean, I never thought I would get into it, but it all happens for a reason, I think. So, yeah. That is true. And do you actually have a website or do you sell it throughout your social media? Or, for example, if people wanted to check out any of your firm work, where can they find it? Yes, so it's all on my Instagram, which is Kameas underscore creatives. And yeah, because it's all personalized, I just realize that it's best for people to, like, look at what I actually make.

And then let me know the colors. And if they want, like, for example, there's a canvas and you want, like, shades of green. So it's going to be completely customized to you. But if your friend wants, like, more of dark green, less of light green, then that's going to be a different piece. So I just figure that social media and then them approaching me is the best way. If that actually something that is like on your mind that in the future, you might come back and either start again as kind of fun or even make it into something bigger as a business? Yeah, 100%. I think it's just a matter of kind of finding my feet into the ground because

being an international is like very hard in itself. I have a lot of other things that I need to prioritize first. But I think the fact that I've kind of kept that Instagram page going, I've found like the pivot and I just, I still see myself creating art. I feel like it's definitely something I want to do. It's just a matter of time when I'm able to kind of fully sit down with the idea and then say like okay this is how I want to take this forward and I'm pretty sure that as you've been building your brand until now as you keep building and you've got such a great following for example on LinkedIn it just helps you to apply or the knowledge findings and basically leverage your brand even more right yeah yeah I think I think it's definitely going to be like in a matter of time that I start

talking about like the fact that I'm also like I'm also like a very creative person on LinkedIn. I think it's definitely I see something I see myself soon integrating into like my whole content strategy. I think it's an important part of me and I want people to know it. And I think it's also very smart that you have it kind of hidden in the background. You keep building the bread and you bring it. And there are so many so many people because I was about actually to mention that as we are recorded now, you are about to hit quite a big, beautiful milestone on LinkedIn. So it's kind of a perfect time.

Yeah, I've been meaning to hear 20,000 followers for a while now. And yeah, I'm just waiting till the number's done. I'm pretty sure that once we release this, as we are recording a bit in advance, it will be already there. So when people are watching now, congratulations, because I'm sure it will be there. Thank you.

Are you struggling to stay consistent on LinkedIn? Fanpost helps you create high quality posts in minutes, so you can write faster, show up more, and stress way less. Built by creators for creators is the easiest way to grow your presents without burning out. Try it free at fanpost.com. And I was about to ask because as you mentioned before, you moved to the UK and you are here for visa, Does it mean that then you need to come back, right?

Hopefully not. Hopefully I get to stay because I'm working with a startup now who are hopefully going to be able to sponsor me and I hopefully will be able to stay in the UK because that was my entire plan to be able to kind of build a life outside. So yeah, hopefully it goes to plan. So what was the primarily reason for moving here? Was it for education or did you see it to start with the education?

and then kind of stay here and live here? Yeah, I think definitely. It was first education. So it was always my parents kind of dreamed to send me abroad. So I came here for education from my undergrad degree. I was supposed to do a master's, but I wanted to take a bit of break from education, get a bit of experience, see where my interest actually lied

before I specialize into something. So that's exactly what I'm doing right now. And then hopefully I'll be able to continue within the UK to do my education, build my own, winter one day, and yeah, stay on. Does it then mean that you are actually still planning to continue education? Yes, yes, definitely. I think it was just a matter of like I wanted to understand if marketing is something on a specializing or if it's something else.

And once I have figured that out, then it would be like, okay, now I can start sending in my applications. Because you know what it is. People often feel like that one day I will continue education, but then you start working, life gets busy and it may not happen in the up. Yeah, no, I think. So after I graduated, I actually did apply for master's. I got in, but it was my decision to turn those offers down.

So I definitely see myself doing it. It's just, again, matter of time. What type of course or what would you want to study them? I think if not a specialized master's in the entrepreneurship or strategy, then definitely an MBA, but I see myself kind of in the business field for sure. Yeah, that's interesting. Hope it goes well.

And if you come back to LinkedIn, it's one of my favorite questions that I just have to ask everyone. And I'm sure that you get a lot of DMs like this, a lot of questions like this, but still I have to ask you. When someone asks you, Kamya, how to grow on LinkedIn, how to go viral, what's her advice?

what do you usually tell people? What's your piece of advice for this? I think firstly, people need to get the entire idea of going viral out of their mind because going viral isn't really going to get you anything because if you go viral for like a one-off post and that's not even your community, it's just useless having those people there because they're not going to be interested into the following posts.

And if going viral isn't even getting your revenue for your business then what's the point of going viral? So I would say get that idea out of your own. head and once you have always write your posts like you're talking to a friend and because i say that because when we say authenticity people just feel like it's a buzzword everyone's throwing around authenticity and community but it's actually how people identify you like if you read my posts online it should feel exactly how you would when you're talking to me in person or through a screen it shouldn't feel different because that's what makes people want to follow you and follow along

your journey. So forget about the metrics. First, focus on how you're actually writing, because once you have that in place, people automatically will want to follow along your journey. And then that's how you grow your brand. That's a great piece of advice. And something that comes to my mind is, for example, it ties perfectly to the authenticity as well as community. When you post and you see people engage in, and I'm sure, I don't want to bring it up because it's a topic on it's all. but when people comment and you can see literally that's like,

you know, AI comment, I cannot imagine anyone talking like that in their real life, you know, the way that they structure their comments.

Yeah. I mean, some comments I get, I know they're AI because they don't even relate to the question I've asked in the caption or they don't even

relate to what I've actually written. So I just don't even know what to reply to them sometimes. I just leave them. I don't, I don't really reply. Yeah, me too.

Or sometimes, I call them out because I think it's kind of helpful for them because I noticed that it's yeah, but I'm sure that they comment this way on other posts as well. And if they like it, like, you know, kind of from me not to use that, it may help them. So yeah, yeah, why not? I think they see it as a shortcut, but in the end it's rather harmful than shortcut. 100% because I feel like people forget that LinkedIn, if you're here seriously, it's a very long term game, you're going to be here for a while. It's not like a one-off. Like, it's not a trend. Like personal planning isn't a trend. It's been here for a while. It's going to be here

forever. Exactly. What's then your presence on other social media channels? We discussed Instagram. So are there any other channels that you use or did you plan to use or which are active fun? So I think Instagram is definitely something I'm kind of like really, really kind of inching towards. I want to talk about like marketing and personal branding and I also want to show a bit of like my nine to five work life or anything I do like I go to an event kind of things on Instagram right now. It's only been kind of like my art page that's public on Instagram. My other page is private. But hopefully I kind of swallow the cringe and I'm able to make it public and actually get more people to join that page. But it was something I was actually like talking to a friend about

right before and I was like, I don't know what to do. I think I'm a very private person to make that page public, but I don't think I have the capacity to create another third Instagram account. So once I kind of find that middle ground, you will see me on Instagram as well. And any other channels or I know that it's a lot already, but maybe if you've got any other or have plans to join any other channels? I think one that I've been very silently present on with like quite a consistent kind of viewers is Pinterest. It's actually like, I don't,

I don't understand how the algorithm works because one day I'm just posting like 10 bins of like me going to a cafe and my views have just accelerated and I'm saving someone's inspirational quotes when I'm feeling like my life's going downhill. And again, I've gotten like increased reviews. So yeah, I don't know how the algorithm works.

But I mean, I am on Pinterest. I just post again my art or anything like any creatives that I find. It's definitely not marketing or personal branding, but it's actually a very good underwriting. underrated platform in my opinion. It's interesting that you mention it because I cannot honestly remember anyone mentioned that on my podcast.

I think I set it up a long time ago, but honestly, I feel like I've never used it. But I can see that for someone like you with your creative artwork, that it would actually make sense to use such a platform. Yeah, I think it makes sense. I mean, as well as like, even if I think people want to promote their business, they are able to sell their digital products because I've definitely seen people do that. So yeah, if anyone's listening and wants to kind of hop on, this is your science. And make sure to follow come here there as well. Yeah, don't forget. So before, as we discussed kind of the AI site

and AI topic and also content creation, what are your favorite tools that you use, such as for content creation or, you know, kind of in general what you use. And it can be AI or anything for design or any other tools. I think Notion just needs to get me on their like brand ambassador, PR, some kind of like platform, because the amount I kind of rave about Notion. I made my like current company build this entire like new ecosystem on Notion because I love it so much. I love it for my own personal brand. I recommend it to people. I have. I, I just love Notion. I think my entire brain, my life lives on Notion. So I would say first one being Notion for design, I would say Canva because yeah, which is very basic. I have like my templates

there for Carousals and Static. So I just like to go with Canva. In terms of AI, for ideation, I don't use AI. I feel like ideas are everywhere and I just like to like type them on notes. So whenever I'm on the go and I get an idea, I'll just like dump it there. What I use AI for, for example, chat GPD is like just to kind of refine my post because I feel like I actually take talking to a friend in my post quite literally so I can go on yapping in the post. I know people have a very less attention span so I need to get chat GP to kind of condense it, keep it to the point and keep it crisp. Otherwise we're going to be there for like yours. So I think that's what here I really, really helped me with because I just love like yapping and writing. So yeah.

Yeah. If someone from Notion is listening, I hope they reach out for a part. partnership with you or even discount or something. I think he needs to get on. I think I'm, I don't know why, but I'm one of those people that, I feel like I joined Notion quite late. I heard so many people talking about it, whether on LinkedIn or even some ads. And I always, I don't know, I haven't joined, but lately or recently, I started more and I like it as well, not going to live.

I feel like with Notion, people like find it relatively hard to kind of get their head around it because it is hard initially like with the different like templates and calendar and stuff. But once you get used to it and once you have it organized, then yeah, your life can like depend on it. I think so too. And also if you are visual person, someone who likes just beautifully designed stuff, you can really make beautiful pages in Notion and I like just what it looks. really nice and in notion you can put it with that so i think it's another benefit yeah exactly agree and i also been a person who used to write everything in notes on iPhone or macbook or anything but after some time it gets extremely slow so it's just impossible to use it anymore yeah i feel like

it definitely gets cluttered my ideas are like roaming around like grocery lists and who i need to call and like the drop-offs I need to do. So it's just like floating in my app, yes. Yeah, yeah, same. And Kamia, I always like to ask kind of lighter questions as we are approaching the end. So what are some of your hobbies or what are some things that you like to do in your free time?

So I definitely love to do art. But the other thing I love to do is spending my money on overpriced ice lattes in London. I wasn't expecting that. Yeah, you will always find me at a new cafe in London on the weekend. Just yeah, spending my money on coffee. Is it like Starbucks and Costa? Actually not.

So because I started my own small business, I've actually developed this very like intentional and gratitude and appreciation towards smaller businesses and independent bakeries. So I like to support them more often. So I kind of find these independent individual. like cafes and just yeah try them out like if i like them or not then keep going to them otherwise yeah i just support them no i of course i like it i was just joking i'm not a coffee drinker but if there was anyone who wanted to try have you got any favorite places that you would recommend

to people oh yeah there's so many actually but in london i really like watch house there's also Nagare, there's also Kuro Bakery in Notting Hill. And I live in Notting Hill. So if you're in Notting Hill, don't forget to come say hi to me. Yes. Then another question is, do you read books? And if so, have you got any favorite ones? I actually haven't. I don't read that many books, but I actually got gifted this book by a friend yesterday, which is called The Life Brief. And yeah, it seems very interesting because apparently it's going to help you get your life together. I think I could do with that. So yeah, I'm very excited if I'm going to read it. But the other one I really like is a very classic one is atomic habits. I kind of just, yeah, read a chapter one off here and there. But

I'm not a very big avid book reader because one or two pages in, I'm just going to be falling asleep. So yeah. Why did you get that one from your friend? Is it some kind of message? with such a book or was it just a coincidence? It was actually this creator that I met yesterday. And yeah, I think it got recommended in her book club and she just thought of me because I'm kind of just like building out on LinkedIn, also started like my job recently. So yeah, she thought it was just going to be like helpful.

My hope that was it, not any other secret signs. No, no, yeah, I was just joking. Then you said it already or we discussed it already, but can you summarize where people can find you, follow you, and potentially promote any of your services? Yes, of course. So I don't have any services, but if any brand is looking through partnerships,

please do reach after me. But I'm on LinkedIn, so I'm sure it'll be somewhere in the links, but it's just my name, Kamya Marva, and I'm on Instagram, which is Kamya's underscore creators. And if by the time this is released and I've gathered the courage to build another Instagram, account, I will let you know.

And as always, I will add any links to the show notes. And before, I asked you about your inspiration on LinkedIn, but have you got any, let's say, like, favorite people that you follow, even outside of LinkedIn that, I don't know, are your inspiration, motivation, or that you look up to? I think one person that actually made me kind of start on LinkedIn is Laura Costa. I recently got to meet her at an event. And I feel like it's her videos that constantly keep me going. And it's just been her content.

I feel like even now that she's building out on Instagram, that's really inspired me that after you build your presence on one platform, it is really important that you also kind of cultivate your community and your presence on other platforms. I feel like it has to be, Lara, that has to be the first name that comes to mind. I'm happy to hear that. I hope that one day Lara listens to my person. podcast and here's how many times her name has been mentioned across the epilots.

Yeah, I'm manifesting that for you. Thank you. And now I don't want to make it sound like interview question, but my genuinely question is, what are your goals or ambitions or even some plans? Do you mean like five or ten years or do you mean end of the year? That's a good question. I think 10 year is probably too long. End of the year is too short.

So maybe something in between. Yeah. Okay. Yeah. Fair enough. I think I definitely see myself building something of my own. That's exactly whatever step I'm taking in my professional journey, even with LinkedIn. It's very intentionally built towards the fact that I want to kind of be the founder of my own startup and my own venture.

I have no idea what it's going to be. I know people always be like, oh, you're going to open a market. agency, it's going to be something about marketing, but I very well know it's not going to be marketing. It's just going to be something different. I don't know what. Everyone's going to have to stay tuned for the surprise, but that's what I see myself. Yeah, it sounds great. And I think you're on the right track. And then the very last question would be that if there is something that I should ask you and did not, if there is something that you would like to share before we finish, or any final piece of advice? I think a piece of advice,

that actually love giving to people, whether you want to start posting on LinkedIn and have it already, or whether you're waiting, like start something of your own, just whatever you're waiting to do, just don't wait because the perfect time will never arrive. And I feel like I never took these signs before early on

when I was still at university and when I was still a student. But yeah, if you can learn anything from my journey, just don't wait for the perfect time because it doesn't exist and just start. I would say that. I think that's a great one. I completely agree. I encourage people to do the same. And I think then Kamia we can finish. I want to say a big thank you because as I've been following you on LinkedIn and enjoying your content, I think you're doing great work. I like your brand. It was pleasure to meet you at least virtually. So thank you so much for your time. Thank you so much for having me.

I'm glad to stay in touch and thank you very much. so much. Thanks for listening to Produce By with Tomen. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon.