Produced By - Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

Episode Date: December 15, 2025

Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence.In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands.Connect with Geraldine:https://www.linkedin.com/in/gespurway/https://linktr.ee/geraldinespurwayhttps://thespurway.com/Timestamps:00:00 – Cold open: how Geraldine helps leaders show up with presence01:02 – Intro and welcome01:26 – Meet Geraldine: strategist, breathwork facilitator, performer02:15 – Why energy work brings faster results than branding03:14 – Helping a TEDx speaker go from nervous to unforgettable04:27 – Her surprising path from dancer to leadership mentor05:46 – From boardrooms to stages: why confidence beats scripts07:56 – The five-word memory trick for public speaking09:06 – How visualisation preps the nervous system10:19 – The real power of pause when speaking11:00 – Her favourite speakers and what she learned from them12:53 – The time she froze on stage… and turned it into a win14:46 – Why you don’t need to master public speaking to be good at it15:53 – From depression to near-death: the turning point at age 2018:48 – When someone online sensed her story before she shared it21:00 – Why she doesn’t share everything on LinkedIn22:06 – How breathwork helped her walk again24:14 – Visualisation, healing and trusting the body27:07 – Simple breathwork to calm the nervous system29:23 – Bringing breathwork to corporate events and retreats30:35 – Trends vs. tools: why breathwork is more than hype32:00 – Facing her fear of cold with the Wim Hof method34:34 – Life outside work: dancing, Netflix, and being a mum36:01 – Her favourite books: from Holiday to Dispenza37:40 – Where to follow Geraldine and work with her38:58 – Her final message to the audience Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I always say knowledge, just power. So you have to know your script or your framework by heart. And I have a specific framework that I use, but I call it the arc framework where you take them on a journey. And then there's a moment where they need to feel the emotion, connect them deeply. And then there's this kind of epiphany, the outcome. What is it in it for them? So you have to know your framework. You have to know what journey you're going to take them on.

What do you want them to feel when they're listening to you? read the re-properation for me, aside from crafting your script and learning it by heart, is then to get out of the script. And once you know your script, you just remember the key words from that story. Because when you're on stage and the worst could happen meaning you freeze, your rain goes blank and suddenly you're just there and you don't remember because panic to cover. And the way Dishmaqlant to get over that is by remember five key words, the five key steps that are going to take you on this journey.

Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Geraldine. Thank you for joining us today and welcome to the show. Hi, so much. Thank you so much for having me. So Geraldine, for those who don't know you, can you please introduce yourself?

Sure. So I am a global ground strategist, a breathwax facilitator and a business manager. I primarily work with a senior executive entrepreneur and I help them scale their business through aligning the energy, the messaging and their presence on stage and on LinkedIn. I was going to say that when I was doing a bit more research about yourself, I felt like that you cover many different but interesting areas. So out of those, which one is the one that you enjoy the most?

To be honest, I'd say the one I enjoy is the most, probably the part that involves breathwork and energy work, because this is where I really see the immediate shift and results in my client. Building a strategy to build a personal brand or a global brand takes time. And before you get results, there's a lot of things to put in place. But the work that I do with senior leaders on getting there ready for their TEDx-speaking gig or to pitch at investors is. immediate thanks to the work that I do.

So I think that's probably what I enjoy the most. And I can imagine it's probably very fulfilling as well when you see, for example, the person on a stage nail it or a successful pitch or something like that. It's absolutely incredible. Like on Friday, there was a TEDx in London and three of my client were speaking on stage. And one of them is probably one of the top leader

I've got to work with in my career. She's the former president of Taiwan University. So you can imagine like a big, big woman. The only woman was ever been president in this country in a university. And when I started working with her, she actually couldn't speak. Like she could speak science and what she used to do, but she wasn't able to perform. And I remember the first two, three session,

I was pulling my hair in every direction. And then at some point I said, okay, let me show you. I'm going to show you how to do it. And then she said to me, oh, I see what you want. You want me to perform. I say, yes, I want you to perform. So we rehearse, we rehearse, we rehearse. And then on Friday, when she was on stage, I literally had goosebumps.

And now her assistant was here from Taiwan. And I was like, oh my gosh, I'm going to cry. Because she was so incredible. The crowd was cheering and clapping within the first three seconds. And I said to her, we have three seconds to hook them. So the hook is exactly like on LinkedIn. You have to hook the audience. And within three seconds, they were all clapping.

And I was like, oh, my God, I'm going to cry. And yeah, yeah, this is very, very fulfilling. Yeah. And honestly, or if you are realistic, most of us are scared of public speaking and have the fear when you need to speak in front of the audience. So I cannot imagine, I mean, firstly, what is it like to step under the stage? But then be the person who's actually teaching these people. So what is it like for you?

Are you someone who's always been comfortable with this? Or can you tell us more about it? To honest with you, I've been on stage since I was four. I'm an ex-dancer. So stages by natural environment. When I was 23, I was a choreographer. So I had a team of around 30, 40 dancers that I was managing every night and everything else, the science system and everything.

So when I started doing this work, like specifically helping leaders speak, It was initially in the boardroom or mastering sales conversation or managing conflict at work for HR leaders. And I never thought I would coach people on how to speak on stage. Like, I'm not a speaking coach. It just happened because I've run a lot of retreat and I've done quite a lot of public speaking in the last two years. And then people came to me and were like, can you help me? can you mentor me to be more confidence? So they came to me to be more confident.

It was a confidence thing. And so I never thought about it as if I was a speaking coach, first of all, because I'm French. So who am I to help people speaking in English, right? And then it was just, it became a natural thing. For me, it was more, I helped you be more confident, make an impact. So from the posture, from how to move on stage, from the way you're going to dress, where you're going to breathe, how you're going to do. interact and connect with your audience.

But for me, it's very natural because as a dancer, you have to connect with your audience without saying a thing. So I got all that experience in that background as a dancer and I'm bringing into that branding work with my client to be more confident. So ultimately, I don't find it that difficult. I find it very natural for me. I guess I wish me and the audience, we wish we were in such a position as well. Well, don't get me wrong.

When I am on stage, I am actually really scared. It's really interesting. There's always this moment where before my mind goes blank and I feel I forgot everything and my stomach is making notes and my mouth is dry and I'm like, oh, my gosh, I'm a mess. I want to cry. And then the minute I step on the stage is just like, this is it. Have you got any rituals or advice or steps that you do before to help you to prepare and to nail it? Yeah.

I first of all I always say knowledge power so you have to know your script or your framework by heart and I have a specific framework that I use but I call it the org framework where you take them on a journey and then there's a moment where they need to to feel the emotion connect them deeply and then there's this kind of epiphany the outcome what is it in it for them so you have to know your framework you have to know what journey you're going to take them on, what you want them to feel when they're listening to you. But really the reprepiration for me, aside from crafting your script and learning it by heart, is then to get out of the script. And once you know your script, you just remember the keywords from that story, because when you're on stage and it happened to one of my clients on Friday,

the worst could happen meaning you freeze. Your rain goes blank. And suddenly you're just there and you don't remember because panic to cover. And the way Dishmaqlan to get over that is by remember the five key words, the five key steps that are going to take you on this journey. So you can always come back to, oh, this is what I'm talking about. And you come back. So that's one thing. And the second thing is I'm a bit advocated visualization.

So I would visualize my speech like every day, like how I walk on stage, how am I moving, me taking deep breath, me connecting with the audience, they react. the emotions and me feeling relieved at the end and feeling happy and excited. And so I literally visualize every step of my speech in my head rehearsing, rehearsing, rehearsing. So when it happens, my brain is actually familiar. And the brain does know the difference between what happened really and what is happening. So visualization is a big thing. And then finally breathing.

If you don't breathe, if you're not able to make pose, like you're going to be out of breath then you're not going to be able to last the cadence. So I always get my client with you, powerful visualization, powerful breathwork, to ease the nervous system, but also to really mentally prepare them and stepping into that next level of themselves on stage. It's really like playing character.

You become an actor on that stage. Yeah, like a proper performance. Completely. I really like it because when I saw some speeches, or some masters how they do it and they know how to use pauses between when they speak, it really makes an impact because even from my experience, I usually tend to or want to keep speaking because I feel like once I stop talking, people might get bored or, I don't know, just forget or something,

but when someone knows how to use it, it can be really powerful. I actually think power pose are the most important things when you deliver or you not, because we are bombarded with information and we all have a very short attention span, meaning people, unless they are hooked very quickly, they're going to switch off. And this is why your speak, you need to be very short. He can't go on and on and on.

And if it's long, you need to make sure to interact with the audience, to have power posts, to make them participate, to always bring them back to, hey, I'm here, are you still with me? And this is why you shouldn't be afraid to hold pose and actually sometimes powerful posts, people are like, oh, what's going on? And it brings them back into the room with you. I think also give them time to actually consume and process the information that you just share with them. Absolutely.

Who's then, Geraldine, maybe your favorite speaker or inspiration or someone that you learn from? So it's got to be very, very cheesy to say that. But Tony Robes is an exceptional speaker. Like, he has mastered the way to connect with the audience, to get you into your body, to, you just feel something the minute you're with him in the room. Then I absolutely love Jodie Spencer because I do a lot of his conference around the world. So it's really, really powerful. And initially, I didn't like his voice. So I hold back for a very long time because I really didn't like its voice.

And then I was like, it's okay. I can get over it. And once I got up read the son of his boys, I actually really enjoyed and listening to him. And then I saw Stephen Barlett on stage. He was doing the diary of her CEO in London. And you know what? I saw him, you know, doing his podcast and everything. But I have to say, it was an incredible speaker.

It got me to cry on that thing. He is actually an incredible speaker because he keeps things very real, very natural. And that's really what I like about a speaker. that they know how to make you feel. Yes, yes, emotions, I agree. Other than someone who you feel like you master public speaking or are also still learning, improving and trying to improve? I don't know, I haven't mastered at all.

I have a lot of filler words. My pronunciation is very French. I say, but you know what? Everywhere I talk, people don't know. care. They like my energy and they like what I bring on the table. Just to give you an example, I was doing a keynote in France in June and for the 400 women, 400 entrepreneurs. And I had, it was my first ever time doing a keynote in French and I'm French. But, you know, I've been in London 15 years. All my business is in English. So I was really, really nervous because I was like,

oh my gosh, I haven't spoken in French in a business capacity for so long. And in English, it's one word, for example, jam, and then cofutio in French. So you imagine the length of the speech was completely different. So I rehearsed. I rehearsed. I was confident. And then I was supposed to go there to be on stage at 3. And the presenter decided, the moderator, decided to thank all the sponsor when it was my time.

So, you know, I was mentally ready at 3 o'clock, to be on stage. And then she thanked all the sponsor for 45 minutes. So on that, I was like, so the stress were rising and basically it completely shook my nervous system. So when she finally called me to walk on stage, I walked. But suddenly, so there was my music, there was a specific music to walk on stage. And I started saying, hands everyone. And I didn't realize I was speaking in English to French churches. And suddenly, when I saw my best friend was in the audience, it was looking at me.

It was like, I realized and I said, so I said to the San Diego, I said, cut the music. And I said, I'm really sorry. My brand is still in London. Let's do it again. Borsuchot, but you know what? What happened is that they all thought it was staged. They all looked at it. Oh, that was brilliant.

I was like, that was not brilliant. I actually clocked up, you know. And they're all thought. So, yeah, I'd say, I haven't mastered it. And then during that thing as well, I was sharing the story on how breathworks changed my life. And I'm usually very composed, but I'm quite emotional as a person. And then suddenly as I was saying, sharing the story, I was talking about a specific moment. And oh my gosh, the emotion came through.

And I started having tears running and I cried. And so the audience stood up and shared me up. And I was like, okay, it's all good. You know, it's all good. Like people, they don't want it. need to fail. They just want to understand what, you know, what can you share that's going to help them feel better, transform, you know, anything. So no, I haven't mastered public speaking. I think we're all on a journey. But what I've noticed is that you don't need to master it to be a good public speaker.

It was really nice example. I was going to say that what you mentioned that happened in the beginning, it ultimately makes it more memorable. And if people laugh in the beginning, I think it helps to set the tone that it's just kind of funnier and more relaxed than maybe formal or too structured. Correct. So it was really nice. Are you struggling to stay consistent on LinkedIn? Fanpost helps you create high quality posts in minutes so you can write faster, show up more, and stress way less.

Built by creators for creators is the easiest way to grow your presents without burning out. Try it free at FanPost. com. And Jaredine, I wanted to ask you before, because before the recording, I was reading a very interesting article about yourself. And I always asked my guests like to find out more about their background and journeys before where they are now. And in that article, I completely understand if maybe you don't want to discuss it, but you

shared your experience what happened to when you were younger, when you were 19 or 20. So if you were willing to, would you be willing to tell our audience about this and what happened and how it led you where you are? Okay. Yeah. So when I was 19, I was studying abroad. And unfortunately, I was assaulted. And so following that, I fell into very deep depression, very, very deep depression. And so the day of my 20th birthday, I tried to commit suicide.

And when I was, you know, at the hospital and they were trying to reanimated me, I had a near-life death experience. Basically, I saw the white tunnel and I saw my grandfather had passed away and was the most important person in my life coming. And he was stunning the page of a book, but in the wrong direction. So I'm Jewish, so from right to left. and he said to me, your time is not finished. You haven't finished writing the book. You haven't finished writing the book. And this is when I came back.

And the person on Facebook you're referring to is an incredible man. He's an ex-doctor who actually used to pass the soul. And he reached out to me one day on Facebook. He's in the US. I had never, never met this guy. And he absolutely wanted to have a coffee chat with me. And I was like, okay, cool. I thought he wanted to work with me.

And then straight away, he said, why are you not saying your story? I was like, what story are you talking about? And he said, you know which one? And I said, no, I don't. And he said, you've been in the tunnel. You've seen the light. And I was like, how do you know? And then he said, you have to share your story.

You have to tell what happened. And so that was the first time I share my story with him. And then he wrote something on Facebook. And it was very important because actually what happened when I nearly passed away and I came back has actually been the catalyst of me starting having vision, me starting channeling, having very deep vision of what would happen to people and my intuition getting off the roof. And this happened to a lot of people who would go through that. And so I think I had not identified the coronation between all the vivid vision and then my ability to predict things for people.

And then when I had shared my story with him, I was like, oh my gosh, this is why. Like all these people had like me. And when we come back to life, we have given this big gift, the ability to really help people and see for them the future and everything. And so yeah, that's probably that is how the whole embodying and compasses. My gift truly started happening. And did he then say, how did he know or he predicted or he knew or? No, he was just someone like me. It was just being guided by divine source, call it God,

but it's the universe. And he had been given a sign that it was to get in touch with me and that I had to share my story. And that post went really big on Facebook, by the way. And to me, it was like a healing experience. It was something I no longer needed to be a shame of. And actually, you know, in a word where many people suffer from mental health, you know, being able to say that I had really deep depression and that I went through the darkest

time of my lives and that I came back so much stronger. It was a very, very big thing for me. And so since then, it's part of my story. It's making me, oh, it's made me, sorry, way more I can connect with anyone anytime because I feel I'm owning that part of me. I'm older, obviously, but the mask is gone like it's out there. It's in the internet. So if it's on the internet, if you want to find it, you find it. So it's really helped me connect with people at a deeper level at so.

I was going to say that although it's something not easy to talk about or not comfortable to share, but I believe, for example, when it comes to LinkedIn, when someone shares some stories from their life that might not be positive, might be a bit different, or something that others are afraid to share, it always stands out to me because someone is vulnerable, willing to share this side of things. And you never know how many people might have similar experience,

might be going through something similar. So I think, as I said, I understand it's not easy to share, but I believe that it can positively impact and help many people. And you know what, this is really interesting because I can talk about it. I've been speaking about it in closed network, on podcasts. I think it's the second time I'm bringing that up. But I'm not comfortable speaking on LinkedIn about it because there is a side of me that somehow still wants to be private, even though we all share a lot on that social platform. And I think there is a part, yeah, I think there's a part of me that that is not ready and will never be ready to share that in writing because I have children and I'm not ready.

You know, podcast comes and go, you have to listen to it to get to that specific point. but as a mother, my kids are still young and I'm not ready yet to have this printed on. I understand. I hope that it wasn't inappropriate for me to bring it up, but because I read it online, I thought that it's something that you're willing to share and that it's okay. Yeah, no, that's absolutely one. And if you can help other people knowing that, you know, beyond the glossy images and the followers and the success,

there's been a massive crack in my life and I overcome that. So I'm really hoping that some people will watch it and be like, wow, yeah, if she did it, I can do it too. Yes. And after this experience, is it also when you started exploring areas such as breath work, retreats and helping other people? Or is it because of that or were you into it even before? Yeah, it is because it is because of that because after, you know, me trying to commit suicide, I, when I was in recovery, as I was, was swimming, it was the summer, because it was just after my birthday, as I was swimming in the swimming pool, suddenly my leg got paralyzed. So I was swimming, and I shouted, my mom, calling my my legs couldn't move anymore. So they got me out of the pool, and I couldn't feel anything

anymore. My legs were paralyzed. I was completely disconnecting from that part of my body. And from one day to the next, there was no logical reason. So they took me to a Buddhist, He was also a doctor and an antipomptor. And this is how he started to, it was like, you're not dying. You're not your time. You leave, you leave. And so it was basically trying to tell me, you try to clear yourself, but you're still there. This is not your time to die.

It was like a mirror of my grandfather. And so, very in mind, I was a dancer. My legs were the most important things for me. And I couldn't walk anymore. And so it really got me into visualizing this part of my body, dancing, walking and it was only the visualization and the breathwork. And we're talking 27 years ago from now. So it's very trendy today and people think, oh, Treasurer, it's being part of my life for 27 years. Like I didn't just wake up and realize, oh, I love visualizing and I love breathing.

Actually, I literally got my legs back thanks to that. And so within, I think I can't remember. Maybe it was three, four days I started having a feeling again and that it came back. All thanks to visualization and actually the part. power of the mind through your body. That's what I'm such a huge advocate. To me, as science proven, all athletes work with visualization and birthwork. There is nothing who-hoo or mystical behind it. It is really an incredible tool.

And, yeah, I've experimented it myself at very early age. And it's kind of, that's why I really felt in that part. And it's been very much on my journey ever since. But I literally embodied it in my work. I said 2020, 2020, 2021. Oh, wow. That's been a while, I agree. And I think so too, that lately it's been quite popular or more trendy.

I agree with visualization, because I've seen it many times with successful people and to recommend yourself if you have any goals to visualize it. I think I haven't really mastered it much, but I hope that after this episode, I'll focus on it more. And when it comes to breath work, I also read, a lot about it, but I admit that I don't really use it as much or as much as I should. But for people who want to explore it more, have you got any advice or tips, how to start, maybe what to do, and any experience from yourself?

Yeah, so worth work is for breathing, because we call it breathwork, but it's literally breathing, because it shouldn't be work. It's the first thing we do when we come on this earth. and this is the last thing that we're going to leave. And yet we make it so complicated. Like I see all this trendy, like read for four or for seven and release for eight, yeah, books, britting and all of that. And I'm like, okay, I mean, the brain is already in survival mode. And then you think, you know, huh.

I mean, it's just, for me, it's just not a natural way. And I appreciate everyone as they're on tools. In everything that I do, I like to keep things very organic, very flow, very simple. The point of breathwork is to get you into a natural flow state, meaning a state where whenever system is easing, where your blood pressure is going down, your heart space is actually feeling safe. And so most people will tell you to breathe through your nose because it's true. It's a much better way to clear at energetic cellular level. But the way that I like to teach my client to breathe is coming from the conscious connected

breathwork, which is breathing through your mouth and excelling through your mouth. Why? Because this is the way to really accelerate your neural pathway and to get into better state where you can actually really rewind this outdated place that you have in your brain. In summary, when you are about to do a pitch or to do a client meeting and for whatever reason your heart is accelerating and you feel like completely out of your body, you don't control anymore. This is a lot of, ways to uncross your legs, sit down and literally close your eyes, open up your chest and force yourself to breathe in and out very deeply opening up your mouth as big as you can. And literally, I wouldn't say count.

Do not count. Put a song that you really, really like that's going to last between two and three minutes and breathe through that song until you feel good. because there is no point in trying your brain to control your breath. It's just literally, if you don't know how to do it, either you find someone who's going to do guided breathwork online. Either you experiment by just breathing deeply. And when I said deeply, it's as if you wanted your shoulder to kiss each other.

And every time you breathe in, you want your shoulder to kiss each other. And then you breathe out, you excel everything as if you want all the air to get out of your body. And within two, three minutes, you will see that your heart rate goes down. you feel much better and you'd be like, how did I not do that before? This was so simple and so good. I think listening to the song is actually a great idea because when I tried it before, I don't know why I haven't continued, but haven't found it. I don't know that interesting to continue, but if you're listening to something you enjoy,

it might actually make it more enjoyable. And is it then Geraldine breathwork like this, something that you apply when there is for example, some kind of event or something happening? Or do you do it even like on a daily basis? So on a personal level, I breathe every day because if I didn't breathe, I wouldn't be part of this earth anymore. So sometimes I breathe not well. Sometimes I, there you go.

And sometimes I breathe in a more conscious way. Like I, if I find myself in a position where I am myself very stressed, as a founder as an entrepreneur, it happens every day. I would just literally take five minutes of my time. And so I've created my method because we've reached sense birthwork. And I would put some music on and I'd breathe through dancing. So that's literally breathing through movement. Like breathing through movement and literally in two, three minutes, I feel good.

Do I bring that to events? Yes, mostly. People book me globally to run corporate events, to work private events on a yacht, to work private parties or to work, to talk at conference and seminar. because this is such a powerful. The way I conduct this decision is like, it's an hour and this is so transformational. Everyone who lived it once booked me again.

Like I was in June in France, and one of the persons in the audience already booked me for June this year in France. So it's an incredible way to reoperate of shifts within an audience and to have them reconnect themselves. Yeah. And as you mentioned before, that you kind of discovered or started focusing on this years ago.

What is it like with people's perception? If you compare it to before, I guess it wasn't as known. What is it now when it's maybe becoming more mainstream or people are more educated? Or is it still that people don't know that much about it? Or what is it like? I think this is a trend.

I think like you used to be, breathwork and pilate or the new trend because people need strengths. And they are people who use. use it in the who-who mindset world to say that they have actually healed people, you know, through breathwork. And they are the real experts who knows what they are doing, will properly train. We're going to use breathwork in a sports capacity, working with athletes like footballer,

rugby player, runners, cyclists or gymnast and that are actually going to bring that tool in their coaching practice. I don't believe breathwork only can be a business model unless you create a program to teach coach how to become a breastwork facilitateer. I believe the best way is to have like a Swiss knife different set of tools as a mentor or coach that you bring it to your practice and that you can actually use in order to facilitate a transformation with your own client. some people would use RTT, which is rapid transformational therapy, which is aplosis. So people are going to use NLP, are going to use belief coding or Rakey or whatever it is. But I believe as a coach, if you are in the transformational sphere, it is important that you find your own age, your own thing and what you enjoy doing and what actually works for you.

Because if it has worked for you, you're going to be able to teach it better because you lived it for yourself. Yeah. Yeah, I agree. And out of curiosity, what's your opinion or what do you think about Wimhoff and his techniques? I was very sceptical about Wimov. I was very sceptical until it was, I think it was 22, it was three years ago. Three years ago, I went through a personal event that really crushed me and was in fire-flight mode. And it was in December.

and the thing I cannot stand is the cold. I'm a woman from the south of France. I love it. You know, I'm close to the Spanish border. Just give me, I know I'm living in London. Give me a warm vibe. And as I was going through that hard thing, that's the horrible event, I was just like, okay, what is the thing that scare me the most?

It's cold water. It's cold. I hate the cold. So I said to myself, if I can handle swimming in, cold water, I can overcome anything. And so that I had this friend in France who was running a retreat, a Wim Hof retreat, in the mountain in February. And I said, okay, I'm going to do it.

So there was a month's preparation where you had to have a cold shower and get your body ready and acclimated. But this has nothing to do with when I arrived there. It was full snow. That was not planned during the mountain. I was like, what the fuck? I was like, I'm not doing this. And then I remember, so the preparation was wind-hoff, like, and I had never done that.

And I was so petrified, swimming in the mountain under the rain, like in swimming costume, how am I going to do that? And actually, I think what really helped me, aside from the group, you know, emulation and these amazing girls I was with to hold our hands and be like, we're going to do it, we're going to do it, you know, go power. I think this is the breathing. and I remember diving into this water and actually I remember when I posted it on LinkedIn

it was the first time someone I was posting ice bath on LinkedIn and I was like oh my gosh I've been swimming costume on LinkedIn they're going to ban my account like but no it was fine but I remember posting it and thinking oh what are they going to say but I don't think I could have done it if it was not for breathing I really feel this swim hop breathwork is so powerful like it's so I was in trans Like it was not myself anymore.

I was just, so yeah, to answer your question, I think it can be very valuable. Yep, I'm happy to hear that. And since then, has your fear of cold water or cold shower disappeared, or you're still not a fan? No, I'm not very proud. I'm not very proud at all because I did another deep swimming in a waterfall last summer. And I managed, and I was really proud of me. But since then, I went into one of these fancy stuff in London where you have the high bath. at Sohaas and I lasted three seconds, not three minutes, three seconds.

And I was like, oh my gosh, all this way, for nothing. Like, as you, I got in after my bones were freezing and I was, oh, I'm not doing it. So, no, I think it's really a mental thing. You have to rehearse and get back into it. I'm not very proud of myself. No, no. No, but still impressive. You did it before.

Well done. And then, Geraldine, just to be aware of time, as we will be finishing soon, I would like to ask you if you kind of light, So what is it that you enjoy doing in your free time or what are some of your hobbies? I think I'm very boring to be honest with you. I always like to do the same thing. It doesn't sound like that based on what we discussed. But I've always like to do the same things. I spin used to be five times a week now like three to four times a week.

I did Killades and I dance sasa and I dance as much as I can. And I love watching a good series on Netflix. and I love reading my book. I'm moving away from the spiritual development book. I dive into more story now. Yeah, that's pretty much my free time. I'm a mom as well, so obviously don't have much free time left. And when I'm not a mom, I'm a woman, and I love meeting my girlfriend and going for brunches

and traveling together and going to festival and dancing until the sun rise. So that's one of my things. I travel every summer for festival, yeah. No, I was going to say that what we discussed did since you do already a lot. So I would be surprised if we had still so much time left to do many other things. Yeah, there's not a lot. Yeah. And can you then share some favorite books, whether any recent ones or any that were impactful to you?

Yeah, a book that really changed me was The Obstakelaced Away from Ryan Holidays. Oh, wow. Yes, I love that one also. It is an amazing book. really, really changed what I was going through at the moment. Jodie Spenceab, breaking the habit of being yourself. Big Magic from Elizabeth Gerber. I realize I'm only giving you a spiritual...

Spiritual Development member. From Robin Sharma, what was it? The monk... Who sold his Ferrari? Yeah, it's that. The monk who sold his Ferrari. The monk who sold his Ferrari. This one was a very good one as well.

Like, it's most already, but it's also a very good one. Yeah. Yes. Those were some great recommendations. And your favorite series on Netflix? Oh, now you, do you know what? Do you know what? It's horrible because I'm watching right now with my daughter

The Summer I'm Pretty. So this is the only thing that is coming to my mind because my mind is blank, but this is definitely not my best series on Netflix and I have to say, there's nothing coming to me right now. Or even outside of Netflix, what's your favorite series or movie? Well, at the time it was breaking bad. I just loved the way it was protest.

And then it was Monet Heist. I think Monet Heist was my favorite of all time. Do you know which one it is, the Spanish series? Yes, I remember it was on Netflix. Yeah, it was, I couldn't stop. Like, we were Beijing until 1, 2 a.m. Like, it was probably, yeah, Monet Heist was probably the best one. I was just, I was taken away all along.

It was beautifully produced. I just loved it, yeah. Yeah. I loved breaking, but I still remember when I watched it. It was amazing. Yeah, it was good. It's like 12, 30 years ago, but it's still very good. And Geraldine, can you please summarize where people can find you, follow you, and promote any of your services?

So you can find me on all my social channel, which is LinkedIn, Instagram. I don't know what I'm doing on TikTok, but if you want to follow me there. I'm still experimenting. And then literally my work is traveling all over the words for my work. So next year I'll be in France and June I'll be in France. I'll be in Switzerland already. I'm mostly in London. And potentially we were talking about yesterday in Los Angeles.

So there's quite a few things in the pipeline. The best way is to join my newsletter. So I don't write a lot because I don't like spamming people. I'm mostly right when I have something to talk about and to share. which I'm doing right now because I'm doing an event next week. But I'm not one of those people with spam because my work is very deep and intentional. So I only share something when I have something intentional to share. Quality over quantity. I like it.

Correct. I will, as always, add any links to the show notes. And then very last question. Is there anything you would like to share before we finish or anything to leap with the audience? I am just very grateful to have been here. and I hope for those who will be listening to that podcast, that they realize that nothing in life is definite and it can literally change anything as long as you put your mind into it. I think that's great a note to finish with. So thank you so much, Gerardine. I wish we had time

to discuss even Brandon and your experience with LinkedIn, but I generally enjoyed it and I feel like we could be talking for much longer. So of course, I'd be happy to catch up anytime in the future again. And thank you so much again for joining me. I wish you all the best and I'll keep following and supporting. So thank you. Amazing. Thank you so much for having me.

Thanks for listening to Produce By with Tomen. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon.