Produced By - From 0 to $1M with Words: How Authority-Led Content Built a Business | #105: Pierre Herubel

Episode Date: June 16, 2025

Pierre Herubel is a B2B content strategist who built and sold a $1M agency in just 14 months, all without relying on ads, funnels, or gimmicks. He now helps businesses attract buyers by positioning themselves as trusted authorities using his Authority First content framework. It is based on how modern buyers actually make decisions through content, not cold outreach.From working at an embassy in Paris to building a brand from Bangkok, Pierre’s journey blends practical insight with real results. In this episode, he shares how to create content buyers care about, grow a personal brand that drives leads, and avoid the common mistakes most people make on LinkedIn.Connect with Pierre:https://www.pierreherubel.com/https://pierreherubel.substack.com/https://www.linkedin.com/in/pierre-herubel-540b3949/https://www.youtube.com/@pierreherubel9492/Timestamps:00:00 – Intro: From Government to B2B Growth01:24 – Pierre’s Embassy Background03:40 – Why He Moved to Bangkok06:15 – Building a $1M Brand with Content09:28 – The Authority First Framework13:17 – Why Funnels Often Fail16:02 – Scaling Without Ads or Funnels19:45 – How He Grew to 150K Followers22:11 – What Makes Buyers Trust You25:33 – Turning Knowledge Into Revenue28:49 – Building Offers That Sell31:04 – Courses vs Consulting34:21 – Tools and Systems That Work37:42 – Productising a Service Business40:13 – Creating Content That Converts43:00 – Where Creators Go Wrong46:12 – The Hidden Work Behind Growth49:27 – Tips for New Creators52:11 – Advice for B2B Founders55:33 – What’s Next for Pierre57:45 – Final Reflections  Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So first, of course, there is no secret. Let's read the first part of the answer. Second part of the answer is you need a strong content strategy because the end goal of LinkedIn is to build the positioning. The positioning, it means that your brand or your personal brand occupies a specific place in the mind of your customers and of your audience. So that's the end goal. And to do this, you cannot just like open your laptop, write anything and close your laptop.

You need to have a content strategy with content pillars that will build your zone of messaging. So people will attach your name to an expertise and they will attach an expertise to your name. So next time we need an information about this expertise, they will think about you. So that's really the definition of positioning. And that's the end goal of LinkedIn content. So that's the second part. The third part is about planning and ideation. You need to have unique insights.

You need to share things that cannot be formed. anywhere else. Before we dive into today's episode please hit that subscribe button your support helps us grow and inspire more people on their journeys. Thank you. Hello Pierre, thank you for Jadenov today and welcome to the show. Hey Thomas thanks for the invitation and nice to reach to us. Likewise so Pierre for those who don't know you can you please introduce yourself? Yep my name is Pierre I'm French I've been living Thailand for nine years now.

I'm a B2B content marketer and entrepreneur. So I have multiple businesses. I have a content marketing agency. We create LinkedIn content for our clients. Our specialties, we focus on the variety of formats with carousels, infographics, stories, opinions, etc. to create a perfect mix to our clients. I also have a course business.

So I sell courses where I teach my students how to create content on LinkedIn, but also for their newsletter and YouTube. And I have a coaching business. So I run a five-week content creation bookcom for LinkedIn. So during five weeks, my students learn how to ideate content, set up their strategy,

plan their content, and write and design to, publish. Apart from that, so I've been a marketer for the past nine years. I started my career in an embassy and then I thought that it was cool but I wanted to build my own thing. So I joined a marketing agency in 2017 or no 18. And then I started my own agency with a co-founder in 2021 and we sold the business in 23. And so now I have those businesses. I went from being a growth marketer to a content marketer

because in my previous business, I noticed that we were getting better performance on content on LinkedIn newsletter, YouTube and podcast compared to like paid ads, called emails and so on. So I saw massive shift in the B2B marketing playbook. And that's why I jumped on this, it's not really new content marketing, but the new way of doing content marketing. We've linked in at the center and the newsletter and YouTube and also all the repurposing system behind it. And if you don't mind, I'm really curious because you mentioned that you used to work in embassy,

which to me sounds really interesting and sounds something quite unusual. So is that actually the job that back then you wanted to do? Or how did you end up in such interesting work? Yeah, I was interested by working for an embassy and it was a great way to start an expat career because when you arrive in a new country, sometimes it can be a bit difficult. You know, you have to adapt the culture.

You need to learn new rules and so on. So working for an embassy was the perfect match for me because when you have a problem in another country, who you call you call your embassy right so I was working for the embassy so it felt pretty secure for me and it was really good to start my career in a new country but it was a two years contract and so after that I had the opportunity to continue my career in diplomacy but I preferred to go on the entrepreneurship of that so it was French embassy in Bangkok right yeah French embassy and would you mind sharing a bit

more detail such as what such a person does like on a daily basis although I assume it differs but just to get an idea so I was the communication manager my job was to communicate about the events and programs of the embassy on three specific topics first education sudden science and third culture so we were organizing for example an event where we bring dancers and musicians from Europe, from France, sorry, and they come to Thailand, and so I had to promote it. That's one of the example. I was organizing the events of the embassy as well, you know, when all the partners come. That was actually one of the most difficult things I did, because one day I had to organize an event with 1,200 people, including VIPs, people from the minister and so on. So it was

stressful for me. And since that day, I think it's the hardest task I've done so far. And I was younger as well. It was like seven years ago. How was it in the end? It was good. Yeah, it was great. We did it in the garden. We had a boat. We had a fire. It was a big event. But why it's hard? Because when you organize an event, you have like a deadline for everything and you have a day, like the day where everything is happening. So it's really, stressful. And the night before you're like stressing like, oh, are the lights okay, is the food buffet going to be good? And you have a long, long task list. So if you compare this to my current job, which is like online, working online is much easier, honestly. You have some complexities and

problems, but it's not the same stress. Yeah. I can imagine it must be super rewarding if such event happens successfully, then seeing all those people, you know, celebrating, having fun and you knowing the one that you are actually the one who organized everything? Yeah. So honestly, it's really a behind the scenes job because at the end of the day, it's not you that will deliver the speech. It's not you that people will thank. So it's really behind the scenes. And you need to be really operational and some people really like that you know they love when everything is perfect and they see the events going smoothly for me i prefer to have a more like creative job while i can create my own thing yeah i was going to say it makes me maybe a bit surprised that before as you were the person

behind the scenes whereas now you are like the you know content creator who's showing up on LinkedIn, on YouTube, in the newsletter. So it's like kind of the opposite. Yeah, definitely. I never thought about that, but yeah. I think it's normal in a career. You start behind the scenes. You do the day-to-day job. You learn because I was doing a lot of communication and marketing. I had a mentor that teach me a lot about communication. So it's normal. First, you learn all the things that you need to do in order to grow and then you apply them and then you teach others how to do it. Because if you want to be on the spotlight on the first day, it's a bit tricky because you have to learn first. Otherwise, you're going to be some kind of

influencer that talks about something they don't really know about. You see what I mean. And not going to light. It's also quite scary to go like in front of the camera on the first day or in the beginning. So it's much easier to keep learning or take it step by step. Yeah, build your expertise there and then you can't create content I think that's a bit I agree And out of curiosity is actually

the Bangkok or Thailand The place that you wanted to work in Or was it kind of a coincidence That you ended up in this one So I was hesitating between New York Because I was in the process I wanted to get a job there as well

And Bangkok And I decided to go to Bangkok Because the difference with Paris. At that time, I was living in Paris. You know, when you go from Paris to New York, it's different, of course, but when you go from Paris to Bangkok, it's very different. So I wanted a totally new experience. And that's why I decided to go in Asia. How was the first experience? Was there like a culture shock? Did it meet your expectations or were you scared? Yeah, I was scared because I really stepped out of my comfort zone. So, you're like a culture shock. So,

it's like you have a new place, a new job, a new city, and a new time zone at the same time. You have new everything. So basically you start from scratch. So it's really stressful. So consciously, it's not that stressful. It's stressful, but it's unconsciously that it's the most stressful because it's like changed everything. So your body and your unconscious is really like, okay, I need to rethink my entire life. to rebuild everything. So this has a strong effect on your behaviors, on your mindset.

And there is like three weeks where you need to adapt to the time zone, of course, with the delay, but also to just like you need to get used to it. You need to get used to the fact that you are rebuilding everything. Yeah, it's interesting because sometimes I don't want to compare it, but I can say that I feel the same because I'm in a different country that they're from. But still, it's the same continent and there is not such a big time difference. So I cannot imagine what it's like for you to move into such a far destination. Everything is new. Everything.

And since you are still based there, it's been quite a few years, nine, if I remember correctly. It sounds like that you enjoy it. So do you do like the place so much that you are still there? Yeah, I really love it. For multiple reasons. First, it's a very good city where you can get everything you need. You have a lot of restaurants, a lot of, you know, like cinemas, pooling, archery range. You have a lot of stuff like that.

Second, if I compare the money I get as a founder that sells in markets such as US, Europe, compared to the cost of living here, it's very interesting. And also, you have a proximity with the islands. So for example, you have a plane that goes directly to Kosamwe, which is a beautiful island. And it's like a two-hour trip. Well, no, the plane is like one hour, but then you need to go by car and so on. But you land directly on the island. That's so cool.

And if you look at Bangkok where it is in Asia, it's right in the center. Because you have China above, then you have Japan, not so far, five-hour flights. You have Singapore, just one-hour flights. Malaysia, of course. So it's really a strategic location. It's really a great place to live. Now I also travel every year. I travel around like three to four months. I go to Europe. I go to Singapore and other countries as well. Yeah. You sold it to us. Yeah, it's good. Have you got for the future any other places that you'd like to live in or for now you are happy to stay where you are? So I'm going to travel in.

Europe, Eastern Europe in June. I really like Eastern Europe because I'm a big fan of history and I love the architecture of like Budapest, Vienna, Prague. I want to visit as well Croatia and

Slovenia as well I want to visit. I want to go to Bled which is a small lake not so small but a lake with a famous building on it because it's like you're in front of the Alps so you're on a lake but you see see the Alps as well. That's very cool. I want to go there. I want to visit Croatia, maybe Bulgaria as well, Romania, Poland. I really love those countries. It's really nice.

But I go in the summer, so it's not cold for me because I'm used to that island it. Yeah, I was going to say that. But I'm glad to hear that because usually when people say they are going to visit Europe, I feel like that it's usually like a western part of the Europe. So when someone says Eastern or Central, it's good to hear that people don't cricket, that there are beautiful places like that. Yeah, simply because I know those countries already. I've been there many times, Italy, Spain, UK, so I want to visit new countries with strong history as well. Yeah, I agree.

And I hope you'll enjoy, of course. Then if we move forward to once you finished working in embassy and started working in marketing and build in your brand. I know that you bootstrapped your agency in 2022. So can you tell us about this experience? Yeah, 2021. We launched it. Zero to one million dollars of revenue in 14 months.

We are selling one single offer, our signature offer. It was during two months. We test the acquisition channels of our clients. So let's say you come to us, you have a B2B SaaS. Two weeks we will try Google Ads, two weeks we will try LinkedIn ads, then LinkedIn content, and then call emailing, for example. And at the end, we give you a report and we tell you, all right, those are the best channels you should use.

We do that for two months, data-driven, with a really fast time to execution because that's the most important in early stage. So yeah, we have many clients on this special offer. The problem with this offer is that we didn't have a lot of retention because it was a one-shot offer. So it was not built for retention. It's like two months, one-shot. The price was 14,000 euros. So yeah, you see it can be expensive for an early stage startup. And yeah, our clients were VC-backed startups or bootstrapped as well. It was a great experience. Yeah, I learned a lot with this business as well. Was that called Redot growth?

Yeah, redoubt growth, exactly. And was it then like your USP or your strategy to go like this? Or was that through, I don't know, experimentation or try and fix? Or how did you, you know, come up to work like this? It was so efficient in the end or so successful. Yeah, it was definitely our USB unique selling proposition to have what we call the commando method. Even on our website, you could feel that it was really short. sharp straight to the point, relying on data efficiency and a fast go-to-market, so time to

execution. So this was our USP and this was our signature offer. I see a lot of agency founders that do a big mistake and sometimes I do some advisory for them that we are trying to build too many offers at the beginning. But the problem is when you have three or four different offers, you are only also multiplying the bottlenecks that are attached to the offer. Because you need to reinvent maybe a cell system that is different with different cell cycles, different closing methodology, different pitch tech.

Then you need to do a new delivery process. You need to create new SOPs. You need to have new NPS, new OCAIRs, new KPIs. So you need to rethink everything when you are multiplying offers. So the best is to go from zero to. one million dollars with one offer. And this is what we are doing with my new company right now, with my new agency, which is Content Pass, where we create a Don for You LinkedIn content.

So we have one offer. And yeah, this is really what I advise to anyone starting an agency. And then have you got advised how to find the perfect offer for you or, you know, how to figure out what is it, what would be like your USB to stand out from the ground and find such a successful one as well? So building an offer for an agency is not that hard, honestly. What is hard is to deliver it because in theory, a lot of offers are very good. What you need to do is first you need to identify a painful problem in a growing market.

So LinkedIn is a growing market. Why? Because paid ads is more expensive, cold emails are harder. So a lot of B2B businesses are asking themselves, how should we advertise? so they go to LinkedIn, but then they find out that it's hard to publish content on LinkedIn. So they come to me, they come to us, and they start talking with us.

So here you have first a growing market, which is content creation, especially on LinkedIn. And second painful problem, creating content that performs well on LinkedIn is not that easy. So growing market, painful problem,

and then you plug an offer to this. For us, it's simply done for you, you get 20 per month at a specific price. We have one package, so it's one price for everyone. But now we need to increase it soon because we have a lot of demand. And so, you know, when they come, they have this package, we deliver it. We have all our processes. So yeah, it's the way you do it.

One growing market, one painful problem, one simple offer. you deliver. Don't overthink it. And then if it's not secret, what made you to exit the company? So we had a good opportunity with a competitor that was doing the same thing as us and we started with this competitor around at the same time. We were competing on almost all the projects and then they got better than us. Not better, but they acquired more clients. And so we decided to, because we were talking with them like every week exchanging tips and so. So we decided that it was a good deal for both of us. Oh wow. Okay. And then what were your step afterwards? Is that when you started your newsletter, did you have a break or did you look for any other ventures? So yeah,

I started a new one right away. I did some solo surrepreneurship and I became a content marketing consultants for like four or five months. And then I decided that I wanted to have a product because I was selling my time. What I was doing is really simple. You give me $10,000 and I build your content strategy. And I was doing some advisory paid per hour. It was 300 euros per hour. But I could not increase the revenue too much. So I was stuck at like 20, 25 per month, something like as a sole product. So I decided to create a product and I launched a course. So I went through a phase where I did a lot of interviews with my clients and also a lot of

coaching calls. And during the coaching calls, I listed all the problems that my client had. And so based on this, I created a product and then I advertised it. I did a launch. And this was in 2024 last year, in April, 2024, my first course, one year ago. Are you struggling to stay consistent on LinkedIn? Fanpost helps you create high quality posts in minutes, so you can write faster, show up more, and stress way less. Built by creators for creators is the easiest way to grow your presents without burning out.

Try it free at fanpost.com. And then, I think the question that I haven't asked yet, and of course I'm curious about, is when did you discover LinkedIn? or because the majority or audience is on LinkedIn. So what was like the point for you when you discovered the potential of the platform? So I created a LinkedIn account when I was in my second year of university. So I created an account and then I let it like this open for until 2022. And I started posting seriously in January 2022. And at first, I published content on LinkedIn simply to acquire leads for my business, for my agency.

So that's why I started posting content on LinkedIn. And I started to notice the potential after just a few months, honestly. When I saw the views, the engagement, the leads, the profile visits, the opportunities, I got the feeling that it was a great channel really fast within like two or three months. And my co-founder was already using it. So he told me a lot about it. He told me, yeah, you should try. You have a lot of things to say.

And then I got a very strong momentum when I started creating infographics and publishing visual designs, carousels, comparative tables and like custom infographics because I'm also a designer. So I got a strong momentum. It was in June 2023. Yeah. So do you think that? the momentum was because of the way that you created that or because there wasn't that many people doing that or mix of both or maybe some other factors? Well, first I think the infographics were good, honestly.

That's the first point because I really decided to create high quality content. It was not like just, you know, you have two ways to see LinkedIn. The first way is just like you log in, you write a few, sentences you publish. And there is another way where you take it really seriously, you follow a strategy, a content plan, you put efforts into the content creation with copy, hooks, designs. And so I chose this second option in June 2023. So I invested a lot of time and efforts in the infographics creation. So first, high quality content. Second, indeed, it was quite new at this time. But after, after a few months, everyone was doing it already. And my content got stolen so many times you cannot imagine.

Like every time I post a viral infographic, viral is, let's say, 2,000 engagements, something like this, and hundreds of thousands of views. I can see it's like I have at least 20, 30 copycat, plus 20, 30 inspiration, but it's okay. part of the game. But yeah, at that time, infographics were kind of new. So that's the second point, obviously. And third point, I'm not sure if it's that important, but I was publishing in the summer of 2023. And you know, in the summer, people think like, oh, I'm not going to publish that much

because in Europe, at least, people are in holidays. So I did quite the opposite. I published more in the summer and I gained over 30,000 followers in three months. So that's 10,000 per month. And it started really the momentum. I like it thinking outside of the box or going against the crowd. It seemed like like I felt I think it was during the Christmas. I thought that not many people are going to be online or on LinkedIn. But then I thought it also means that there is not going to be as much of content. So I kept posting over Christmas and I think surprisingly it performed even the same or maybe even better. So I think that was a good point. Yeah, you got it. You need to think like that. And also sometimes when you think like, hey, it's not too many people are on LinkedIn right now.

It's actually when you are on LinkedIn. So if you are on LinkedIn, why would you be the only one? other people are on LinkedIn as well. Even the weekends, even on Christmas, summer. That's for sure. That is true. And as you mentioned copycuts before, is it something that you still experience these days or

maybe less, maybe more, or you don't care anymore? Like, because it's part of the game. Actually, I was talking about right now. Oh, right now. Okay. I'm sorry to hear that, but at the same time, seeing the number of followers that you've got, I guess it's no surprise.

Yeah. Some people, they take my infographic. They just take out my name and my face and they put their face and underneath. I'm sorry to laugh, but it just makes me, I don't know, surprised that someone would do that. To be honest, yeah, that's good. It's okay. And you got impressive following,

but soon you are going to hit a pretty cool number. So I'm sure that you hear this question. many times like Pierre what's the secret any advice for growth so as I said before since we've got a lot of listeners from LinkedIn can you share like any tips for growth how to keep showing up and advice from your own journey yeah yeah you're right everyone has the same question every time I go on a podcast the the host will ask a question like this so first of course there is no secret that's really the first part of the answer The second part of the answer is you need a strong content strategy because the end goal of LinkedIn is to build the positioning.

The positioning, it means that your brand or your personal brand occupies a specific place in the mind of your customers and of your audience. So that's the end goal. And to do this, you cannot just like open your laptop, write anything and close your laptop. You need to have a content strategy with content pillars that will build your zone of messaging. So people will attach your name to an expertise and they will attach an expertise to your name. So next time they need an information about these expertise, they will think about you. So that's really the definition of positioning. And that's the angle of LinkedIn content.

So that's the second part. the third part is about, I would say, content planning and ideation. You need to have unique insights. You need to share things that cannot be found anywhere else. Why? Because why would I read your content if I can read the exact same one on Google or with an AI tool? That's really important. So you need to publish something that you found yourself with your business, your experimentation,

talking with clients, analyzing documents. I don't know, but you need to... Well, I know and I have a list of sources you need to look at, but we cannot go into that much details. So there is this ideation part, and then there is the copywriting and design part. So here, let me tell you one thing,

is you cannot... Let's say you have one information in your hand. You cannot just hand it over to your target audience. you cannot just say here is the information you need to find an angle find a format find a type of content that will make it interesting for them to return so you have many ways to do it you have many frameworks

and this is exactly what I teach in my course it's how you take one insight and you give a specific angle to it so it makes it even more interesting and people read your content. And with those skills, so copywriting, designs, and also the psychology behind the social media, you need to answer three questions.

First question, when you write a post, it's, does my content attract the attention? Second is, does it retain the attention? And third, is it worth the attention? okay because if I attract the attention it retains the attention but it's not worth the attention you don't have a long-term strategy because your followers your fans your friend I mean everyone will churn because if they read your post and it's really deceiving it's not interesting they will not open the next one see what I mean yeah so that's why it's really important as well to

create content that is worth their attention. When everyone is focusing on the hook, I understand because hooking people is very important. But yeah, at the end of the day, if you do like two or three viral posts, but it doesn't mean

you build the positioning. So it's really this entire process that will create the following, create the positioning, create the authority, and ultimately will

be a very powerful asset for your brand and also your personal brand and ultimately it will generate the revenue and if you plug it to a strong demand capture and sell system you can harvest all those opportunities

and it's very powerful rip its potential of the platform and yeah I like what you said because obviously there are lot of people who are posting and you need to be the one that stands out and ultimately comes to the mind of people when they think about the specific topic area or the niche. So try to become the one that is recognizable for that one thing.

Yep. So then when newsletter comes to the stage, because I know that you are writing on Substack, you've got great following as well. So are you someone who's been always interested in writing or is it another channel how to share the content with the audience? Yeah. So I started writing on substack in, I think it was May 2023. So you see it's the time when I really took my contents ready seriously, May, June, 2023.

Now I have 26,000 subscribers. I also have a paid newsletter as part of this substack. I'm not scaling it, but I think I will do it later. because you can clear the newsletter by definition because I'm working on a model that I call a self-liquidating content channel. So self-liquidating, it means that it's used in finance or in sales. When you build an asset that reimburse itself, so basically you create a newsletter. You invest some money in it and time, obviously. And what you do is you have a newsletter that has a newsletter

that has its own business model. So it will generate clients and also it will pay itself with sponsorship, with paid newsletter and anything else. So you get lit and also it can even

be a net positive. And if you notice, you have, yeah, it's a very cool concept. If you multiply this, you have a lot of different assets. So I'm building this. Right now I'm profitable. on the newsletter and I also get leads so that's two separate things so the newsletter is called

the name is not so good honestly I need to change it but it's called pierre's content guides it's really not that good I need a your branding and so every week I send a newsletter and I for example the previous one where I how to drive revenue with your content the 10 marketing rules to know in 2025. So this type of topics, B2B marketing strategy and content marketing, always for B2B. I also post on substack notes

that generates subscribers and also views, also leads for my and sells for my offers. So newsletar is a very strong channel. I agree. I feel like, of course, I'm not that far as you are, but I feel like that if I had, any advice just start now. I feel like I don't know when I started,

but I just wish I started earlier as well because it's great how to build your audience. I think it's also if it's something that you enjoy, you know, fun way how to create the content and just foster the relationship with the people. Then we discuss it already, but when it comes to your course, do you want to tell us more about it

or kind of promote it in case there are people who are interested in doing that? So my course is just a five-step framework to help you create content and attract buyers with content. Right now I have over 600 students on this course. And the first model is content strategy. So how to find your ideal customer, how to find your audience, then how to create your content pillars, your manifesto, to find your enemy, your point of view, your big idea. all the strategy part, then content plan and ideation is the module 2.

How to ideate contents, find an angle, plan it, create a swipe file to, so you don't have the blank page syndrome. Then module 3 is really pragmatic, it's copywriting and design, so I teach you how to write and how to design. Module 4, I teach you how to repurpose. So repurposing is a very essential part of my content strategy. So there is a module dedicated to this, and I'm launching a new course in May that will be called a repurposing factory where I teach how to repurpose content and the last module five is content revenue because most of the courses and also advice stops at creation but I know it's for founders and marketers that need to generate revenue so I teach social selling I teach how to do a front-end offer

how to sell in the content without selling. So a set of roles and tactics to generate revenue with content. So it's powerful. If anyone wants to have a look, I will add links to the show notes. And I was just about to mention that you also mentioned about graphics and design that I like your design, the website and any of your content. So it just proves that what you are talking about is the true. So well done.

Yeah, everything I share, everything I teach. is based on my own experience for me and for my clients. It's not because some people would think, hey, maybe it will not work in my industry, but I've worked with many industries. So everything I teach is based on data that I've collected. And it's not something I read on Google or that I listen from another podcast or anything.

It's really based on my experience. Yeah, I like it. Yeah. And obviously, big topic is AI. So can you tell us what role does AI? play like in your workflow or in your daily life? Maybe what are some of your favorite tools? Yeah.

So AI is a big module as part of my repurposing course. But it's in the behind the scenes. What I mean by that is I'm not going to use AI to write or design content. I'm using it to collect insights, conduct research, organize information, and also ideates some pieces of content for me. But I'm not using it to write because right now I'm a better copywriter than the AI. I try a B test and a better designer. I say for no because maybe in two years it will be very different.

So I use it really as a behind-the-scene tool. And the tools I like, so I use TLDV to listen to my, for example, webinars, workshops. And then TRDVU will send me a recap and I have prompts that helped me to identify insights and so on. I also use Tela, but Tela is not an AI tool, but it's very good. And I use chat GPDT. I know it's really basic, but I use chat GPD. I say the same.

I use ChachyPT too and I like as well, although it's like the most common one, but I think it works well. But the previous ones, I didn't know that. So I will do the research. It was good. You know, on LinkedIn, you have infographics that they, the 70 AI tools were. And I don't have enough time to go into that comparison.

I would need like five weeks to compare all of them. So I take the winner, Chad GPT. I use it. I don't test anything else. Because, you know, there are so many tools, so many tactics, so much information. And sometimes it's just about picking one and executing. It's not about adding a new tool or a new hack or a new strategy or new tactic.

And by the way, that's why I repeat the same thing over and over. Because it's this one thing that you need to do. I don't want to add another extra strategy or tactics. This exact one that you need to do and that you need to execute. I agree. I was just about to say that you often see these sheets or infographics, with top, I don't know, 100 AI tools or whatever, that if you spend time picking the right one,

then next week it's going to be different again because it evolves so quickly. So it's easy to be out of date anyway. Yeah, I agree. And as we discussed everything right now, it sounds to me like you managed to do so much stuff. Of course, you mentioned, for example, repurposing and being smart with the tools and everything,

but still, how do you, manage to do everything. Do you have any tips or tricks how you manage time and, you know, work with everything and do it on such a high level? Yeah, when you get used to it, when you have the right tools, the right mindset and the right, I would say methodology rather than tools actually. So how to write a LinkedIn post with the PAS framework, for example. When you know how to do it, it takes you like 15 minutes. You see. what I mean. So if you compare with someone that takes like one hour to write and you gain time on all those tasks. So at the end of the day, you save a lot of time on content creation. Then of course,

it's not about having the, you know, like the ego of, I would do it all myself, even the video editing and so on. You can have providers as well. It's okay. What matters is that content helps and serves your business objectives. That's the most important. It should not be a satellite, you see, like, oh, I'm creating content on LinkedIn and YouTube, but it's not linked to my business. Because no one, if you are in a business, in a company, no one will take this seriously.

It needs to be aligned with a business objective. Yeah, it makes sense. And yeah, just as we will be approaching at the end soon. So just some lighter questions, what is it that you enjoy doing in your free time, or what are some of your hobbies? I play chess. Oh, see, interesting. I didn't know. Just as a hobby? Or do even like play professionally competitions or something like that?

I know it's just for, it's just a hobby. I use chess.com. I have an I low of 1,500 right now. I want to go to 2000 if I, if I can. Oh, I've never been a big fan of chess, but it's interesting. And yeah, it sounds cool and I didn't know. Then the question that I ask, my guess, is if you read books and if so, if you've got any, recommendations such as any impactful ones or any that you would recommend to the listeners so I read books when I need to learn something specific a few examples so the one I read often is the influence by Shaldini I also read the advertising is behind me the copywriter handsbook was good as well I read the Netflix, no rules,

something like this, about hiring people, that was great. But honestly, I spend more time creating than consuming content. I rarely read or listen to videos or podcasts.

Yeah, yeah. And then you've been to a few podcasts already. So, as before with the question about the LinkedIn. But is there like any question that you wish someone asked you on the podcast

or somewhere and did not ask you or, you know, anything that you would like to share but didn't have a chance yet. Honestly, I think you did a great job today asking the right questions. I think it changed because you asked some question about when I was at the embassy. There is no specific question. I'm like waiting for someone to ask. Yeah, honestly, my answer is no. That's okay, no worries.

But then I would also ask you about your favorite films. I know that it probably will be similar to previous one, that it's better to greater than consume. But still for fun, what are some favorite films? Films, I would say my favorite is a good fellas with Daniro and Joe Peschi. He's from Scorses. I think it's 1990. I really like this movie. I like in general science fiction as well and fantasy movies.

I like the Lord of the Rings. I watched the Lord of the Rings probably. 25, 30 times each long version as well. And I like series. I like Star Wars series. Like really a standard geek in terms of series and movies. Those are great.

I can only agree. I like them as well. Then to finish with, we discussed it already, but can you summarize where people can find you, follow you and promote any of your services? Yeah. Sure. So my name is Pierre Erubel. You just have to type my name wherever you want. Google, YouTube, LinkedIn. I always use my name. So it's easy.

Even my website is my name.com. Yeah. And as always, it will be in the show notes. And then, you know, just before we finish, have you got any final message, piece of wisdom, or anything to share before we finish. Final point? I think you should stop consuming, start creating more. But no, that's not the right thing to do because they just listen to the podcast.

So let me find something else. Don't hesitate to learn you skills. Don't hesitate to learn you skills because sometimes we have a specific career. We feel not stuck, but we feel like, okay, we have this set of skills we don't want to change, but maybe adding one skill to the mix will completely change your career or your business.

But I mean like specific skills, sales, running email sequences, newsletter, content design, writing on LinkedIn, can be those kind of skills that completely change your career. That sounds great. I think then PR we can finish. I want to say a big thank you

because of course such a big curator successful entrepreneur and with all the stuff that you do it was a real pleasure so thank you so much for joining me we'll be happy to do a sequel anytime in the future

hopefully without technical difficulties I will keep following and supporting thank you so much I really enjoyed it and yeah we wish you all the best in the future yeah thanks so much Thomas for the podcast season

And yeah. Thanks for listening to Produce by with Tomen. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon.