Produced By - From Zero to Thought Leader: Mastering LinkedIn Personal Branding | #96: Nikolett Jaksa

Episode Date: April 7, 2025

Nikolett Jaksa is a LinkedIn personal branding specialist who turned content creation into a thriving career. In just over a year, she skyrocketed from a university student studying tourism management to the #1 female LinkedIn creator in Serbia and a top 1% creator globally. With over 2.5 million impressions and 25,000+ followers, she helps leaders craft engaging content, grow their audience, and establish themselves as thought leaders, without the guesswork. Through ghostwriting, coaching, and content strategy, Nikolett makes personal branding simple, effective, and stress-free.Listen to this episode to hear Nikolett’s journey from discovering LinkedIn to going all-in after her studies, what it’s like to grow up in Serbia, and the strategies that helped her achieve rapid growth. She also shares practical tips and lessons from her experience helping others build their personal brands. If you want to grow on LinkedIn without spending years figuring it out, this conversation is for you.Connect with Nikolett:https://www.linkedin.com/in/nikolettjaksa/https://www.nikolettjaksa.com/7-day-free-trainingTimestamps:Starting Small (00:00:00)Promoting the Newsletter (00:01:31)Challenges with LinkedIn (00:02:19)Choosing a Platform (00:04:58)Growth on LinkedIn (00:07:13)Political Situation in Serbia (00:10:15)Living in Serbia (00:11:20)Travel Aspirations (00:14:53)Tips for Building a Brand (00:17:29)Using AI Tools (00:22:08)Designing Visuals (00:24:30)Building a Unique Style (00:25:15)Following Trends and Tools (00:25:53)Posting Strategy on LinkedIn (00:29:00)Engagement with Video Content (00:30:10)Language and Audience (00:32:00)Future LinkedIn Goals (00:35:32)Inspiration from Creators (00:37:07)Cleaning Up Connections (00:38:23)Hobbies Outside LinkedIn (00:39:11)Book Recommendations (00:40:19)Learning Languages (00:43:46)Newsletter & Contact (00:44:50)Closing Thoughts (00:49:42) Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start small, start posting two or three times, and you will build up there. And always try to be yourself. I mean, it's very cliche. Everybody says that be authentic, but really be authentic because that's how you can stand out if you're being authentic and being yourself and sharing your own opinions, your own thoughts. But if you start copying somebody, it just won't get you anywhere. I had people who were just copypacing my post and I just feel sorry for them. I'm sure they have their own thoughts. and own opinions.

And I always love to read other people's opinions and insights and, yeah, aim to be yourself. And engage a lot because that's how you build relationships and connections and DM a lot. And that's the way to grow. I mean, you can expect people to support you if you're not supporting them. So, yeah, it's always what you give. Be authentic and share your own thoughts

because if you're commenting with chatypity or AI is noticeable, Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Nicolette. Thank you for joining us today. I'm happy to be here. I'm excited.

It's a nice way to start the morning. Exactly. And start the week as well. I mean, it's Monday. Looking forward to the week, it's going to be a crazy one. I hope it will be positive. successful one or a crazy enough. I'm launching my newsletter tomorrow.

Oh, really? Yeah, it's like a seven-day training, a course, free course. Okay. And I'm excited. Nice. So actually, as we are talking about it, do you want to promote it a bit more? Like, what is it going to be about? I mean, it's about personal branding, about what I do.

It's mostly for founders and CEOs who want to be more active on LinkedIn. And yeah, it's all about the profile of the media. how to set the goals, to define your target audience, how to write on LinkedIn, what to measure, what's not, and all these. So it's like one of those resources that if you buy in the beginning or if you subscribe to in the beginning, it saves you a lot of time, headache and tears later on. It's a free course so everybody can subscribe. I'm trying to build my newsletter because these days LinkedIn is acting crazy. and you never know when they're going to block you and I'm trying to be safe. I'm not going to lie because as we are speaking,

I had an episode planned with previous guests. It's a funny backstory, but when we recorded like a month ago, his account was restricted just on the day of the recording. I was about to post the episode today and a few days ago his account was restricted again. Oh my God. It's like, as you said, you never know when it's,

something might happen. Yeah. LinkedIn is just acting crazy these days. And these bots that are commenting about the jobs are pissing me off. And when they comment and it just, your post stops. I mean, it doesn't go up or down. It just stops the impression and the likes and everything. Basically, it just locks because of the bots.

Yeah. I noticed that as far as, but to be honest, I haven't thought of it, that it affects impression or reach as much. I mean, I experienced that when they comment, my post immediately like blocks. It just stopped. At least I know it doesn't happen to me only. Yeah.

Oh my God, there. And LinkedIn doesn't do anything about them. I always report them for spam and they just don't care. Yeah. Although I assume it's not easy because you've got so many. and I guess when they get blocked, the new ones appear. So it's like a new ending journey. I mean, the solution for this would be to LinkedIn put a feature that allows us to block pages

because right now we can do that, only report them or delete the comment. But if they post you or comment you 100 comments, you can delete those manually. Yeah. I guess in this scenario, you are happy for those people who do. AI commenting because I mean that's better Yeah It's like a better

better case scenario Yeah I mean I rather read ChagipT comment than those job posting AI Yeah Those are of course Great post or inside

So these type of posts Yeah I mean it's way better And just as we are talking about The newsletter I spoke with one guest recently Who was launching a newsletter as well And my question was what platform have you chosen, actually?

I chose ConvertKit. I have worked with a guy who is an email ghostwriter and his job is like email marketing. And we work together and we chose ConvertKit because that's what we could integrate to my website because we have worked my website on Framer and we could integrate ConvertKit on Framer. So that's why.

I like Framer as well, actually started using the trees. Yeah, we made my website there. Because I'm curious, I was trying to pick what platform to go with. Oh my God, it was like never-ending decision-making. So I was curious to see. Beehive was like Beehive was a bit complicated to me because I signed up and tried it. And I just couldn't figure it out and convert. It was way easier for me.

And I think it's a bit cheaper. It's more affordable than Beehive. It allows you to have more subscribers for lower price, yeah. Yeah. And what's your plan then with the newsletter? Are you planning to post once a week or just get emails for now and then continue later on? I mean for now to run the seven-day course. And I don't know, after a month or two, I will start posting like weekly maybe for one.

Are there any newsletter that you subscribe to? Yeah, I read Sabahuddin's newsletters. I don't know if you know him. He's from Bosnia and I read Daniel's newsletter. I think he's... Yeah, he sends them on Sunday, yeah. Yeah, yeah. Yeah, yeah.

I read some good inspirations. And Lara's. Mm-hmm. Yeah. And we actually jumped straight into the LinkedIn. I'm always curious. to find out how did you actually discover the platform, or maybe when did you discover its potential?

Oh, so I'm a uni student, and I knew I don't want to work in tourism because I studied tourism. And I did in a high school as well. And I knew that I want to work online to be free, have a remote job. And my boyfriend suggested me to start writing. on LinkedIn. And then I sign up and I didn't use it for long. And later I started posting about

productivity, mood swing and like nonsense stuff. Yeah. And at that time I was on my second year. At that time I started my second year. And now I'm at my third year. I have one and a half years left. And I started writing about like random stuff, personal stories and productivity. And later I discovered Lara and Yasmin and Luke and I started consuming their content and I liked what they did. And I started educating myself on that topic, on personal branding. And later I started writing about that. And I learned as I posted about it. So basically I learned from myself as I did everything.

And people started coming. People started following me, commenting. and that's how it just happened. And do you enjoy it? Do you still enjoy? Yeah, I mean, I'm a month ago, it was like my one year anniversary that I started, yeah, on January 29th.

Yeah, looking at your following, it's impressive. Yeah, I mean, I grew 24K in a year. That's pretty cool. And for eight months, I just created content. and in October I started offering services. Until then I was just creating content because I'm a uni student, I had exams, assignments,

and I had an internship in Greece for two and a half months. I was in Greece during the summer, and I just couldn't offer my services because I didn't have the time to deal with clients. And yeah, when I came home from Greece, I started offering my services. It's even more cool that you do it on top of studying. Yeah, I mean, right now we don't have uni for like two months because there are some protests in our country and we don't go to uni right now.

But I mean, for me, it's good because I'm at home and working and I can do everything. But yeah, sometimes it's hard to post and do outreach and have client calls and write for them and, yeah, to manage this everything and to go to classes and to study, know this stuff. but I still manage it. I'm going to finish uni just in case to have a degree. It's probably going to be my drawer. Yeah, yeah. But yeah, I will finish unit to make my parents proud. And yeah, I probably am not going to be in the tourism industry.

And as you mentioned it, just to provide some context because of the protests, where are you based actually? I'm from Serbia. I'm based in Serbia. I go to uni in Serbia as well and there are some student protests against the current regime, the current government.

Yeah, I guess it's better not to discuss political stuff. Yeah, I mean, our country is corrupt and yeah, we are trying to fight against that. It's been two months since we are protesting. And I'm sure it's

hard to say, but do you think it's going to turn out better or, you know, Yeah, I mean, some ministers and presidents already resigned, which is good. And we are trying to chief to the president of our country to resign. And yeah, I think we are on a good path. Yeah. And I think I should have, I'm pretty sure that I've never spoken with anyone from Serbia on the podcast.

And I cannot remember even outside of the podcast. So can you tell us more? What is it like? in Serbia or what's your experience like? I mean, it's a poor country. The average salary is around $700. A minimum salary is $400, which is, I don't know, how people make their living. I don't know.

You really have to fight for everything. You do here, the country is very corrupt. So you can do everything legally and illegally to work legally. and you can solve any problem you have if you have the right connections which is sometimes good, sometimes not. So yeah, there are some crazy stuff happening here. The reason why protests are happening

is because in Novisad, the city I study in, and that's where happened a tragedy. The main train station, the roof fell. It was very quick. It's in two seconds, it fell. And people, like, it's crushed people. under it and 15 people have died and that's

why we are protesting because they basically stole the money and they didn't renovate that part and it happened recently? Yeah, two months ago. Oh my God. And we are protesting since then. We are blocking universities, students are sleeping on universities and there are no classes or exams or anything so.

Is it like happening across the whole country? Yeah. I mean, every city is protesting. It's kind of crazy. A whole lot of people are on the streets. It was 300,000 people in Novisat last week out on streets. That's insane. Almost half a million people.

Yeah. Sorry to hear that. I think we are on a good path. Yeah, they're hopefully improved. Yeah, I mean, there are other protests in Slovakia as well, in Georgia. So whole Europe is protesting. That's true because Slovakia is just neighbors of my country and I feel sorry for what is happening there. Yeah.

Yeah. So basically the same is happening here and we are trying to fight against that. But I'm at home. Like for two months right now I'm not in my university city and I'm working. I do my job. I do the LinkedIn and I don't have to focus on. Yeah. I don't have to focus on university.

I would drop out if I didn't have to pay back my scholarship because I get a scholarship. And I would drop out if I didn't have to pay that back. You before said that you don't really, or it sounds to me like that you don't really enjoy the uni. But before was actually tourism, something that you were interested in? Yes. I went to a high school that was like specialized in tourism and hospitality, not like, a classic gymnasium and I studied that there and I just wanted to continue because I always had interest in tourism and traveling and when I discovered LinkedIn and its potential my interest

have shifted and yeah I just can't go back to tourism LinkedIn is the one to blame yeah I mean yeah I don't want to stay in that tourism yeah are you still interested in traveling or Maybe I was about to ask you, like live in like a digital nomad because I think it's quite popular, at least among the people only. Yeah, I mean, I don't want to be a digital nomad, but I would love to travel a lot. I mean, I always go to somewhere. I'm always traveling like not too far places, sometimes far places, but but yeah, I'm always somewhere. So yeah, I'm really grateful for that. But now, I mean, I have still one and a half year left. This third year and fourth year, we have professional practices. I mean, I'm really grateful for. going to professional practice in two weeks, or I'm in next week.

And we are going to in a travel agency and we have to work there. So I don't know how I'm going to manage my LinkedIn for three weeks. You need to outsource it to someone. You need to give it to someone for AI commenting. It would be like, oh, Nicolet, what happens with your account? I'm at uni. Yeah, I'm going to manage it somehow. I always did.

And have you got any favorite places then that you visited or that you plan to visit? I'm in London. That's a no-brainer. I love London and I would like, I mean, it's a dream, but I would love to move there. I mean, the weather is horrible and it's quite expensive. But yeah, that's a dream of mine. I've got mixed feelings about hearing this. I'm very, you know, as someone who lives there, I'm very happy to hear that. And at the same time, it's just strange to hear that. But go for it. I mean, it's very different when you're living there. Yeah, I was there three times. And I'm always just dreaming about it.

But, I mean, obviously, it's very different when you're actually living there. Yeah, yeah, of course. Yeah. And I was in Dubai, in September. That is really nice as well. But in the summer, it's too hot. And I just couldn't handle that. Yeah, I can imagine.

I haven't been there yet. but definitely would love to visit as well. Yeah, I mean, we went when it was off-season, so it was cheap, but it was hot as well. We went in the first week of September, it was very hot and humid. And I cannot imagine what it's like during the summer. Yeah, it's 50 degrees Celsius, minimum. Yeah, yeah, yeah, it must be crazy. And then, coming back to LinkedIn, it would be shame not to ask you,

because as we discussed, you had quite impressive growth. What will be some tips, tricks and advice, how to start, how to build your brand, and maybe something that people overlook. I mean, to start small, so, I mean, start posting two or three times, and you will build up there and always try to be yourself. I mean, it's very cliche. Everybody says that be authentic, but really be authentic because that's how you can stand that if you're being authentic and being yourself and sharing your own opinions, your own thoughts.

But if you start copying somebody, it just won't get you anywhere. I had people who were just copypacing my post and I just feel sorry for them. I mean, I'm sure they have their own thought and own opinions. And I always love to read other people's opinions, thoughts and insights. And yeah, I mean, always aim to be yourself. And yeah, engage a lot because that's how you build relationships and connections and DM a lot. And I mean, that's the way to grow. That's me in the beginning when I didn't see any growth.

I was wondering what's happening. And then I found out it's actually about the engagement. Because if you don't, for example, comment on others' posts, you cannot expect that they will be commenting on yours. Yeah, I mean, you can expect people to support you if you're not supporting them. So, yeah, it's always that's what you give. Yeah. And in there any type of advice that may get overlooked? Because of course you've got lots of tips and tricks that people share regularly. When engaging, it's again to be authentic and share your own thoughts because if you're commenting with chatyp, your AI is noticeable and you can smell a little mile away. When someone comments with chatypity or AI and I just be funny or share your opinion or just be real. And when you're being real, you don't have to force it.

It just flows. That's the way. And I think especially when you see those AI comments every day, that it becomes so obvious that it's just impossible not to see that. Yeah, I mean, I started not answering to them because I always aimed to reply to everybody in my comments, but I started not responding them because I've noticed that if I respond to them, they are coming back to my post because they feel seen.

and I don't want to make them feel seen because they are not sharing their real opinions and I have started not responding to them and I hopefully they will notice that I'm not replying and they won't engage with me anymore. So that's how I'm trying to solve this problem on my page at least. That's actually a good point because I've been thinking the same. I, similar to you, try to engage with everyone

because of course I'm grateful that they come by or want to support or want to have a chat. But if it's AI, I still want to, you know, kind of repay the favor. But then, like, I don't, but I don't want to support this. And it's not just for my post. I don't want to like to post on other posts with this type of comments that don't give you any value at all. You know, try to stop it and try to, or maybe teach them. I mean, there are some people who comment with AI, but you can't notice it because they edit it. well, they add their own thoughts, they just use AI to fix the grammar or proofread or whatever.

So you can definitely use AI if you don't just copy paste the post and give it a poor prompt to reply with a comment and just copy paste that comment into someone's post that's, I don't know. It's not worth my energy to respond to that. It probably takes me longer to reply than they took their time to write that comment. Sometimes you get an AI reply that basically summarizes the post. And then I'm like, but what am I actually supposed to reply to this? Because there is nothing for me to add. Great summary.

Yeah. But sometimes I call them out. Sometimes I really too call them out. And I had happened. People apologized after reading my reply and they stopped commenting with AI. So I mean As you say that, I did it a few times as well. It's funny

and I don't want to call anyone out but I did that and this person replied that I was just testing. I was like, yeah, yeah, of course. Yeah, yeah, sure. It was so funny. Yeah, they are testing. The prompts or what are they interesting? And speaking of

AI, of course, It's a big hot topic. So what is your, let's say, I assume that you use AI. So not for commenting, of course, but for other cases. What are some tools that you use and why? I use obviously chat GPT. Everybody uses chatypT for ideation, for sometimes writing, for my thought. Because obviously English isn't my first language and sometimes I have language barriers and

to fix that. And I use post-drips who helps me write my. post. It's similar to EasyGen. And out of curiosity, why do you use this one over EasyGen or Magic Post or something else? The reason is because PostDrips has a feature that allows you to use someone's writing style. So you can just use their LinkedIn URL, the link to their post, and you just paste in the link. and that tool analyzes their writing style, their patterns, and you can write as that person.

And I love to use that for my ghostwriting clients and for myself as well. And EasyGen doesn't have that feature. And that's why I prefer over EasyGen, I mean, post-drips. And it's way cheaper. It's like $20 a month. EasyGen is 60. So, yeah. Yeah, that's why.

makes sense. You can do everything. You can even schedule the posts and there's an idea generator which is good as well. So yeah, I love that. I mean, I don't schedule my post but yeah.

I love to. No, no. I'm always trying to be at 9 a.m. Sharp at 9 a.m. to hit post because I'm always 60 minutes or 90 minutes there after posting to comment back to people to be active, to not post and ghost.

And the other tool I use is authored up. I use that tool to basically to format my posts, to optimize it for phone. And that's it. Yeah. And what about the design? Because I like, you always use this pink color with photos and images,

which I think stands out and it helps to build your own style. So what do you use for design? I use Canva. It's the most simple. I'm not a designer. know how to design or anything, but I do my own visuals and I use Canva for that. And that pink style I discovered that accidentally because I was trying to have something unique and I just wanted my brand colors to be pink and I wanted to put that behind myself somehow. And it looked bad if

the background was colorful. So I made the background black and white. And that style just stuck with me and I use that on my every visual so people already recognize me on their feeds because of that because of that pink color. So yeah, I just stick with that style. Yeah, I like it and I think it looks great and as you said it helps to build just your style because when I see that I know that it's from you. It stands up. It looks nice. Yeah. And I started seeing on my feet that people are using that the same style with their own color, which I'm actually fine with it because I was just happy that I'm setting trends.

And it's true. Yeah. And that it's something that people like and that worked. Yeah, I mean, it looks good. They can recognize you by that color. And why not? And talking about AI and the tools, are you someone who actually...

I don't follow the trends. I see them on my LinkedIn. because I follow Charlie Hills and Ruben and I always see that they are posting about it. Myself, I don't follow the news to stay up today because I don't really use it. I use Chagipathy and I'm okay with that. It's totally enough for me.

I don't try to find always new tools to use or to pay for because they're quite expensive sometimes. And I just don't want to use 10 tools and pay for 10 tools. I'm fine with one or two. Are you struggling to stay consistent on LinkedIn? Create high-quality posts in minutes with fan post. Write faster, show up more and stressless. Try free and fanpost.com.

Yeah, I mean, I read his post and that's how I keep up with AI news, but I don't follow them myself because I'm just not interested in the AI, but I always read his post, so that's how I stay up to date. And I think it's also hard or almost even impossible to keep up with the news because there is so frequent something happening. It's really hard. I haven't tried Deepseek yet, but I really want to. I'm not going to try it either. But as it came out, you can see that everyone is talking about it.

Yeah, yeah. I think it was down. You couldn't even register it because I wanted to try. but there were a lot of people who were using it, and it was very viral for a few days, and I just couldn't register it, and since I haven't tried since then. Not going to life,

because when you see the hype that it made, not only for its, you know, capabilities, and on the comparison with chat GPT and other ones, like when it comes to the coast, and, you know, like the development and everything, Oh my God, it's been all over the news and made some pretty cool bus. Yeah, yeah, yeah, it's crazy. But I saw that on TikTok that, I mean, China made this deep seek

and it has some censors when they are asking about Taiwan and the China government, China government, and they are just censoring those questions or replying differently, which I think is a bit funny. I know that they were trying to ask about something that happened on the square in China. I think we shouldn't discuss in detail what was it. It had such a smart way how to avoid a question or how to say that it's not going to be discussed. Yeah, they are avoiding the question. Exactly.

Yeah, it's funny and smart. Yeah, it's crazy. I mean, I wouldn't even think about that. I mean, it's an AI tool, and I thought that you can ask anything, but it turns out it's not. I would think the same. And we discussed it briefly before the recording, but what is your posting strategy like on LinkedIn, such as what days you post, what post formats you post, and, you know, your strategy in general? I used to post on Tuesday, Thursday, Saturday and Sunday for a very long time, but

I burned out in posting on weekends. And it's just not for me. I really want to rest on the weekends. So I started posting like two weeks ago from Tuesday to Friday, so four days a week. And I'm posting usually at 9 a.m. But I want to experiment with posting at 11 a.m. So it's just two hours difference. I really want to try that.

I tried with one post, but that doesn't mean anything. thing. And I usually post a text plus image format. That's what works for me. And I usually aim to post one video per month. That's what I'm comfortable with. I posted three videos so far, but I plan to post more videos. Did you see increase in impressions or engagement when it comes to video? Yeah. One of my posts went viral in impressions. With video, it was like 300,000 impressions. something like that. But the likes were around 400, which is the usual

for me. And I didn't see any difference in the comments or just the impressions were high. So yeah. And the other videos were performing okay, the usual. So I haven't seen

any big differences. Yeah. And is it actually something that you enjoy doing videos? I'd rather not post videos because I'm not that comfortable speaking English in front of an audience because of the accent and you can hear that is not my first language which is not a problem but for me it bothers me and yeah I try to to overcome that and post videos but I aim to to post one video per month and that is that's for me that's fine but not more than that. I was going to say that I think you're just underestimating yourself because as we've

been recording, I think you speak great English. So it shouldn't be as a very... It's probably the thing just in my head. That for some reason, I don't know. I'm just not comfortable with that. And actually, have you thought or tried posting on LinkedIn in your native language? For the audience, we discussed before the recording that there are actually two languages that you speak. So in any of those languages posting or have you tried or not?

I haven't tried it. I never posted on my native language. My native language is Hungarian, but I'm bilingual. I speak Serbian as well. But I wouldn't post in Serbian because I speak better English than Serbian. And I wouldn't post in Hungarian because I think there's no audience for it. Hungarian people kind of still think that LinkedIn is for drop posting or job searching. And I just, I don't think I could find my audience for that.

And I, to be real, I couldn't charge the same prices I charge now for the international audience. Yeah, that's one of the reasons. And out of curiosity, since you live and study in Serbia, but you said that your English is better than Serbian, Do you still speak Serbian at school or do you speak English? Yeah, I'm studying in Serbian language. I mean, it haven't caused any problems yet. Sometimes when there's like oral exam, sometimes I have to think longer. But the professor is understanding that because there are a lot of Hungarians in this region and they just know.

And they don't have a problem with that. I haven't been discriminated. I've been once by one professor. I still don't, I didn't pass that exam since then. I don't know how will I do that, but I will just solve that somehow. But, yeah, I haven't been discriminated for not speaking perfect Serbian. But yeah, I mean, I know how to use that in the grocery store or to have a conversation with a friend.

I have Serbian friends. So that haven't caused any problems yet. but since I'm using English every day on LinkedIn, it started taking the place for Serbian language. I speak better English now than Serbian. That's really impressive because all three languages are from different language groups. So it's pretty cool that you speak languages that are completely different. I speak a little bit of German too because I studied it for like 15 years.

But it's very hard for me. but I know just the basic level. Yeah, yeah. So basically that's four languages. Yeah, it's awesome. And as we discussed LinkedIn, are there, or actually have you tried exploring even other social media platforms? Not yet.

I was yesterday talking with my friend about this. She asked the exactly same. Do I want to go to another platform to be active there? my answer is not yet because I don't want to stretch myself too thin. I want to master one social media platform. And if I'm going to start to be active on another platform, that would be Twitter or X. I don't want to go to Instagram or TikTok or Facebook because I think they're toxic. The audience or the community is they're toxic.

When you read the comments under the real videos, real videos, Those are just, so I don't want to be active on Instagram. If I will be active, that will be X or Twitter. But for now, no. Yeah, it makes sense. Then with LinkedIn, what are your goals like for the future, except obviously growing and building your audience? But have you got any specific goals?

I mean, it's scaling. I want to turn this into like an whole agency to have a team. Because right now I do everything on my own. I don't have anybody helping with this. So I want to have a team to grow this, to scale this, and to make it even bigger. And to serve more founders and CEOs, obviously. Yeah. So that's your target audience, right?

Yeah, founder and CEOs. Yeah, who want to be more active on LinkedIn. But if they don't have the time to post, I go straight. If they want to do it, but they don't know how, I coach them. So that's two of my service. I mean, that's the services I offer, coaching and ghostwriting. And I assume that once you finish your university,

you plan to focus, or is your, like, a goal to work on LinkedIn full-time or agency stuff relates to LinkedIn? Yeah, I mean, that's the goal. I still have one and a half years left. So I think I have plenty of time until then to figure it out. But, yeah, I want to make it even bigger and I want to focus more on the coaching than the ghost writing.

I still want to have ghost writing clients, but my main offer would be the coaching. So I want to do this at my full-time job, yeah. Yeah. And before I'm talking about AI or you starting on LinkedIn, you mentioned a few creators, but besides those that we mentioned, are there any people that you like to follow,

that are your inspiration or that you learn from? I mean, Laura and you, Yasmin, obviously. I love them and Elimana. And there are some Asian creators like Muammar, he's a designer. I love to see his designs and Adam Peng. He's a social media manager, I think, for marketers and a designer. And I love to read his post as well. And Daniel.

And yeah, there are some people who are always in my comments and I just always see them. And I love to read their comments, I mean, posts. And someone guess those are not AI posts. Yeah, obviously. I mean, in the last two months, I really deleted half of my connections who were just irrelevant because when I started, I mean, for eight months, I was just only creating content. And I accepted a lot of people's connections who are not my target audience. I don't even enjoy their content.

I'm just simply not interested in them. And I just deleted them. And now my feed is quality. Like, really are those people who I'm interested in and I love to read their posts. I was thinking about doing the same, but I feel like it would be too much work, so I haven't started.

Yeah, I mean, it's a really, it's of work. You have to do that manually. I don't know if there's any automations or, on that but I rather not use automations on my LinkedIn because LinkedIn doesn't favor that. And yeah, they're banning people for automations. And I don't want to risk that. So I just went every day for like 10 and 15 minutes for two months and I just deleted few people or unfollowed or disconnected.

Yeah. And I guess it's worth it in the end, isn't it? Yeah, yes. It was like my spring cleaning. Yeah, it might be a good catalyst for me to do that as well and don't have any excuse. Yeah, yeah. And then outside of the LinkedIn, what do you like to do in your free time? I love pool.

I mean, billiard. I don't know how it's called pool, yeah. We always go with my boyfriend to play, but I don't really know how to play properly. Yes, but I enjoy that. I enjoy that. And obviously I love traveling. I always aim to go somewhere. I'm every weekend in Hungary because that's where my boyfriend lives.

I live near the border. It's 10 minutes away from me. And yeah, I always in Hungary and I just love to travel and to spend time with my friends. And yeah, the classic. You don't really read or watch series or I don't have those kind of hobbies. I love to be in the nature, for example. Yeah. In the nature, then watching series inside.

Yeah, yeah. I was about to ask you next question if you've got any book recommendations. But you just said it probably, not if you don't read. I don't really read books because I read enough books on university because I'm always, I have to study and everything, and I just don't have the energy to read something. I recently read, how does it call, surrounded by idiots by Thomas Erickson, yeah. And I read that, I enjoyed that.

Yeah, it's like a psychological book. And I enjoy Stephen King. Like Stephen King has good, like, stories and books, and I love to read his books. I have it a year, so that's why I'm looking up because that's where the books are. Yeah. Have you got that favorite one from Stephen King? It's the 11. What is called? 1122.63. It's about the JFK. Yeah. Oh, wow. I remember there was a TV series.

Yeah. Yes, I watched that. And that's where I discovered that this is actually Stephen King. And I read the book as well. It's like this much. It has a lot of pages. Yeah, I would assume so because if it's made into TV series, I assume that it's longer than if it's made for the film. Yeah, it's like 1,200 pages or something like that. That's well. Yeah. It's a very thick.

I think I haven't tried any of his books, but I saw or watched a lot of films. And like I thought, wow, this is pretty cool story or I don't know, something twisted or crazy. And then I found out that's actually from Stephen King. Yeah, and I have a favorite book. another that was, I discovered by a film, what is it, I don't know, the green mile. It's called The Green Mile in English.

I have that book as well, and I love that as well. And the Pet Cemetery, the It, you know, the clown, the clown, and I have all these books here. And they're all things. I mean, you have to read it for a while to finish. No, I mean, he's a master. Like when I watch some films, I don't know when it's like what comes to my mind, maybe even shining. And I'm pretty sure that I will remember something after the recorded, but you just mentioned some great ones. And this book, the 112265, was very hard to get.

And I was subscribed on a website that sells books. And when I got the notification, I was waiting for it like years. And I immediately bought it because they don't produce it anymore, the book. and you just can get it and if you want to buy it from resellers, they are just very, very expensive and they

started producing some I don't know, 100 or 200 books and I immediately bought it yeah, that was a chance. But maybe then I'm curious what language actually do you read it? Is it English or Hungarian? The Stephen Kee books are in Hungarian

but surrounded by idiots are in English. So yeah, I mean, I'm okay with English books and Hungarian books as well, but I couldn't read the Serbian books because I wouldn't understand it. Yes, yes. And outside of these languages, are you learning or planning to learn any other language? No. Honestly, no.

It's more than in other. I don't know if I would have the time for that. I mean, dualingo doesn't give you that much knowledge to learn a whole new language and I don't want to go to actual classes to learn another language. If I wanted, I would master the German, but it's just too hard for me. I studied in elementary school, in high school, in uni, but I just, I can't get over the basic level because it's too hard, the grammar. Life is too short to learn it.

I mean, we have to ask Daniel for that. That is true. He's listening and didn't get any offense. We are just joking. He is from Germany, I think, yeah. Yeah, yeah, yeah. And then as we'll be finishing soon, I always ask if people can summarize where they can find you,

but I guess it will be LinkedIn only as we discussed. Yeah, it's LinkedIn. And I mean, in my DMs, I always replied to my DMs. And right now I'm starting the newsletter. so people can find me on my email as well. So I'm away-lobal. I usually reply. What is the name of the newsletter?

It has a long name. I don't really have a specific name for it. It's like build LinkedIn Authority and turn your personal brand into revenue. That's what the seven-day course is called. But I don't have a specific name for my newsletter. You need to come up with something cool. Yeah, I mean, that's a great idea.

I haven't thought about that. For now, I just want people to sign off for the seven-day training, and later I want to start sending weekly newsletters. Of course, and as always, it will be in the show notes so that people can subscribe and follow you and send you DMs, hopefully not spam. And then the last question is if there is something that I should have asked you and did not, or anything that you would like to share. I mean, I think you asked everything. I really enjoyed this conversation because it was like not strict on questions, but it was like going with the flow and really just talking like we are friends for years. So I really enjoyed that.

I have had podcasts that were really just strictly asking questions and we couldn't really enjoy the conversation. I just didn't like that. But it didn't get released, actually. I don't know why. Why was that? Was it your negative feedback? I don't know.

I don't know. But, yeah, I mean, I really enjoy this. And I think you asked everything that I wanted to share. Thank you. I really appreciate it. And just because, as I said before, never spoken with anyone who speaks, let's say, Hungary. And I've been once to Budapest. And oh my God, I couldn't read anything.

I think maybe the only word that I remember was for, You do you know what is chimney cake? I think it's called chimney cake. Kirtyskalach. Yeah. And I, because I'm from a Czech Republic and they sell it in Prague quite a long. But we have a different word for that. And I remember when I went to Budapest, I really wanted to try one.

Because of course, I think you just have to really like sweet sweets. So I was so excited. I was about to get one. Of course, they didn't have the flavor that I, wanted. So in the end I got something that I think it wasn't even warm in the end. But it was delicious not being too much. But I remember that. What flavor did? Honestly, I don't remember. I think I wanted something. There were so many. So in the first place, it was hard to choose one. And I really like pistachio. So I don't know if there was pistachio or not, but if there was, I would definitely go for it.

But I think it was maybe caramel because I like caramel as well. And I just was about to say that I remember the word Kurtokalach or whatever its pronunciation and I just wanted to illustrate how maybe for people

who don't know how different or difficult it is if you can say like a sentence or whatever in Hungary it's one of the

hardest languages in the world I think because of the grammar and the sounds like the and all these sounds that

the most yeah it doesn't have a language that is similar. We have something in common with Finnish people, but we can't understand each other or something, but

back in those days we have something in common. So yeah, it's a hard language, even for us. No, it was just, if you can, I don't know, say, like a few sentences, just, I don't know, say thank you and subscribe and follow me in

Hungary. Thank you. Thank you thank you and I'm that's this

this is the adage I'm I'm I'm I knew it I knew it I said that

thanks for your attention I hope you really enjoy this podcast or conversation and to

subscribe to my newsletter I think if we just made it up I wouldn't understand

anyway I don't I don't know if they are you know who will understand it on LinkedIn? King Gabali. She's Hungarian as well. I don't know if you know her.

She's from the Netherlands. I mean, living there, but she's Hungarian. And the guy who made my newsletter, he's Hungarian as well. Well, I want to say a big thank you, Nicolette. I really enjoyed it as well. Thank you for kind words. And as someone who's been following you for some time,

I really enjoy your content. Thank you so much for joining me. Thank you so much. It was a pleasure. Thank you so much. And I wish you good luck both on LinkedIn and as well as with your newsletter. So thank you very much. Thank you.

I wish you the same. I really enjoy this podcast. So hopefully I'm going to attend again in the future. Thanks for listening to Produce by with Tomen. Check out show notes for all the links. And don't forget to like, subscribe and leave your feedback. Speak soon.