Produced By - High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade

Episode Date: October 6, 2025

Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriting and AI strategy to show how technology can amplify rather than replace your personal brand.In this episode, you’ll hear how Florian’s journey from musician to photographer to digital marketer shaped his creative approach to branding. He shares lessons on using AI without losing authenticity, building content that attracts the right clients, and practical advice for standing out at a time when publishing is easier than ever, but being remembered is harder than ever. Whether you’re just starting out or already growing across platforms, Florian’s strategies will help you create content that connects and a brand that lasts.Connect with Florian:https://www.linkedin.com/in/floriancamiade/https://floriancamiade.com/https://x.com/FCamiadehttps://www.youtube.com/@itsfloaiTimestamps:00:00 – Cold open: why most offers fail before they start01:00 – Intro and welcome01:22 – Meet Florian: The AI Personal Branding Guy with 45K readers02:05 – Why he sees himself as a marketer first, AI second03:02 – First encounter with AI and why it felt underwhelming05:25 – The trap of lazy copy-paste AI content06:00 – Why robotic LinkedIn comments destroy trust instantly07:26 – Authenticity online: why typos beat jargon every time08:23 – From musician to photographer: Florian’s creative roots09:47 – Discovering marketing and learning sales the hard way10:50 – Lessons from playing in bands and teamwork12:08 – Shifting from artist to marketer and embracing AI13:38 – Why storytelling makes branding and art timeless15:28 – Why ignoring AI is no longer an option16:03 – The best sources to stay updated on AI news18:35 – X vs LinkedIn: tone, pace and audience reactions20:18 – Why he follows founders instead of companies for insights21:21 – X as a “circus” vs LinkedIn’s polished image22:44 – What comments reveal across different platforms23:32 – What sets Florian apart in a crowded LinkedIn niche25:21 – His ideal clients and why he limits projects to five27:20 – Breaking down the High Status Funnel step by step29:59 – Why content builds trust and cold ads don’t32:32 – The three biggest problems most clients face35:05 – Why delegation can be life or death for founders35:35 – Advice for growing on LinkedIn: start with “why”36:26 – Don’t reinvent the wheel: learn from other platforms38:59 – Adapting proven structures to your own brand40:30 – Where to follow Florian: LinkedIn, YouTube, newsletter41:27 – Closing thanks and wrap-up Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The first one is usually they have bad offers. That's very common. It's like they think they have good offers, but it's not the case. So that if they really want to make money, they need to change their offers. It's like I really like the fact like if you have a service, like you need to have like, let's say three offers with one that is really, very, very pricey. One is the one you usually want to sell and something that is a lower ticket. But this needs to be clear in your mind.

So the first thing is the offer that's very common that people that all want to sell this stuff. What do you sell exactly? And when you zoom, you're like, okay, you're going to waste money and energy on that. The second thing of course, there's a problem with content. So it depends on, it depends on the server. We choose. And sometimes this is hard because you know,

you need to tell people if you need, you need to post like almost every day during six months and you need to do really great stuff. It's hard for many, many people because they work, you know, their stuff. And the last one, which is also also common, but more advanced is that people don't delegate in Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys.

Thank you. Hello Florian, thank you for joining us today and welcome to the show. Hello, Thomas. So Florian, for those who don't know you, can you please introduce yourself? Okay, so my name is, it's Florian Kamyad and I'm mostly, let's say, a marketing guy. I'm mostly create funnels for people. That's what I did during many years. And now I'm writing quite a lot, let's say, on LinkedIn and I know other places.

And I share like tips about sometimes personal branding, AI and marketing. But that's overall. I was actually wondering if we're going to introduce yourself as primary AI person or what would be kind of the biggest part. So would you say that AI is not like the first one, it's further marketing or branding or Brandon? That's a difficult question. Even for me.

In fact, I'm mostly marketing guy and I use AI a lot and I continue to use AI a lot and I like to speak about it. But I mostly see myself as a marketing guy. I'm doing a copywriting, this kind of stuff. But in public, I speak sometimes about, let's say, is your topic? I thought AI related so I can touch more people and then sometimes I speak about

a more complex topic about funeral stuff that can be quite boring that brings money so it's more like I started like with marketing and when AI came I was like okay I'm doing cooperating this is going to replace me or you know

I was actually about to ask you because obviously AI it's a big topic especially now and it's only growing so if you are actually someone who's always been interested in this topic or if you saw opportunity or kind of necessity to learn it and to include it in your work once it kind of emerged. Yes, I'm mostly in the second part. It's like, in fact, I discovered AI first on the very old image creation models. It was like three years ago and it was really, really bad. So at this moment and I was like quite impressed. And then after when

when Chargipti 3.5 was there, I was like, okay, something is definitely changing. So it's like, for me, it's a necessary change. Yes. And did you see just as, for example, for yourself to help you with your branding, maybe for you to play with that to enjoy, or did you already see it as something that is going to play a big role in your work and working with clients and basically any work that you do? It's like at the beginning, let's say, at the beginning, I was like, okay, it's interesting, but it's not good enough. So I was like, you can be impressed by some stuff, but at the end, you know, it sounded like very generic with a lot of emoji.

There was only text. So I was like at the beginning, in fact, mostly for fun, let's say. But at the same time, I was like, okay, I'm sure that this is going to evolve enough. And it will be like, okay, now we really need to use it. My opinion is that at the beginning, I was more like, okay, it's fun. But let's speak about it because things are going to change. But it was not good enough, definitely not good enough. When I was doing cooperating, I was like not really impressed.

I was like, okay, good. If you do a lot of mistakes, it helps this kind of stuff. But you need a let's say a lot of brain, your brain, to understand if it's good or not. And now it's very different. Also, you still need to understand it. but it's like it's almost the opposites, it's almost like too smart for many people. So you have like too much good position, but you need to choose the good ones. I agree.

The progress has been crazy, although I haven't been playing or using that for such long time as you. But I think sometimes I feel like that still people forget that it's not just copy and paste. You know, that they think that you put the prompt in and it gives you immediately the answer. Maybe sometimes does, but as you know, like, sometimes it feels like that people forget there should be some kind of human touch as well. Yeah, I totally agree. It's the trap.

It's like in some posts, I did that like two years, two years and a half ago. I was like, okay, you can do a blog post with one prompt. It was kind of funny. But at the beginning, there was not too much like this. But the problem is, as you know, there's people who don't understand what they do. And if you don't write, you don't work with your brain,

okay, you can write stuff, for example, LinkedIn, or it's quite, it seems good, but when you're on a call, when you speak with professionals, they can instantly see that you don't understand what you're doing. I sometimes find it just funny that people forget, for example, when it comes to commenting on LinkedIn, that imagined if that person was speaking like that in real life. Like, I cannot imagine someone speaking like that often when I read those comments. Yes, with with end-dashes in between the phrases, oh, it's not this, it's that. Yeah. Or even like these words or kind of phrases, you know, refreshing perspective. I cannot imagine anyone saying this in real life, like something like that. Yeah, but that's a good example of bad copywriting.

It's like, let's say if you read it aloud and it don't sound how, what you would usually said, we say that's a problem. It should be when we said natural, it's like when you speak, it should look like how you write. And so there's this problem of Koreans between people who have now a post like a really great. And when they speak, it's not them at all. And in comments, it's really, sometimes it's really obvious. But that's, I would say, it's their problem. At a moment, we see if they don't get customers, Maybe they will need to change, not do a mass of comments, fake comments, but maybe start to put something more related to their expertise. I always say that I prefer if it's like a comment that is person authentic, even if grammatical mistakes, because as we discussed before, we are not natives either, so we make mistakes as well.

But at least it shows that it's nature, that it's humane, and it's more simply authentic and better than overly formal comment that sounds so super unrealistic. I see a future where we will have like GPTs with mistakes inside, you know, please do some mistakes to show that it's next shot. I think it's the next step like, oh, you see it's real comments there was some mistakes. Yeah, so it sounds more, so it's not that obvious, but it's AI, yeah, I agree. And then Florin, just to come back, not to this, us too much of AI now, but your

site of marketing, is that actually area or topic that you've always been interested in? So it was not the case. It was like a process, long process, but long story short. At first, I was a musician.

So, yeah, that's what I still have a guitar. Like sometimes I still play. And so I was a musician. I play a jig in studio. So that was the first part of my life. But also you're like most musician like you can be

kind of poor and you're like you're always broke and I like okay it starts to be at school but yeah and then I switched to photography so I learned everything photography and videography and this time I learned the importance of image

branding in fact it's at this moment and I start to do more sales so life starts to be way better but I was like okay something is missing and then it was like So exactly it was almost six years ago now. It's this moment when I start to go in marketing. I was like, okay, how can I really scale? And let's say if it was possible to meet myself when I was like 20 and teach something,

what I want to learn. So I know it sounds very LinkedIn cliche, but in fact, it's exactly this. I was like, I had the skills, but I don't know how to sell. So I was like just working my guitar, try to be the best. But you know, it's not enough when you want to make money. you need to know over our skills. And so then I started really marketing like six years ago, mainly digital marketing.

And if you don't mind me asking as a musician, where you're like a solo musician, part of the group or a band, or what type of musician? So I was mostly part of a band. So mostly guitarists, sometimes bassist, which is an interesting role because, let's say nobody can hear you.

I don't know what you play when you play bass, but at the same time, everybody needs you. Because you part of a glue between the drums and the guitars and everything. So I really like team project, in fact. But usually I prefer to be behind, which is kind of funny because now when I do LinkedIn stuff, I speak about personal parenting.

That's another story. It's like I'm showing myself more. I don't like it at all. But I know that we need to connect with people. So I spent a lot of time in the backhand. When I was playing with band, I was like helping everybody to compose, to do the stuff. And help, like, if the singer, my role was to push the singer in the front

and make everything great for this person. So it was part of a role, like a small company, let's. I guess now it, because as I said, I didn't really know this, but now it makes sense why you have a profile picture with headphones as a music. Yeah, yeah, I know, I kept it like, like, for me it's normal. I always have a headphones because I listen to music, I record and I still play. So for me, it's part of, it's not branding tips, like just what I do. Except as you can see now, I have orange stuff like my curtains, but in fact, I have just a mistake.

I just, I just proof like some stuff to protect it. Just days ago, I was like, okay, I will say to your podcast, but it's grounded me tips. So, yeah, I interrupted you. What do you want to say? No, actually, my question, you answered it because it was, I know that you mentioned that you still have your guitar. So the question was just if you still play, but you said that you still play because you're in. But then you said that you switched to photography, which means that you've always been a creative person, right? Yeah, yeah.

Let's say I have a profile of an artist at the beginning. So it's kind of funny because when I was writing about AI, like, especially two years and a half ago, most of the artists, they like, they hated AI, but they still don't like it, but it's like it was really, really hard. And when I was writing about this, nobody knew that I was an artist. Still now they don't really care. It's not really important. But they think, like, oh, the tech bro, they speak about art. That kind of funny.

But that's a good point because I heard it, like, from many people. I'm not surprised from the artist that I guess there are like two areas. You either hate AI because, I don't know, might be afraid that it takes your work or you don't like what it does or the other side that embraces that and welcomes it. So would you say that you are on the spectrum of the people that embrace it or what's basically your opinion on these two fields? I like this topic because of course I know many artists and I am one.

Mia definitely under let's embrace it. And also this is connected to why I can speak sometimes about personal branding. Because I definitely think that art more now, it will be about connecting with people. So I like to do this comparison. It's been like 100 years when we have cars, okay? But we still watch people running and beats scores, you know, in sport. It makes no sense. But we're still doing that.

I want to be like this guy. And art is kind of the same stuff. The problem is if you don't show your face at all and you just create images, then yes, you're dead. You're dead. However, if you show yourself, you show your stuff, you show how you do it, why you do it, you know, you put storytelling. Make sense. Now, in fact, I think there will be even more space because there will be like a lot of, you know,

AI fluff and there will be the real artist. They continue. Now, there's something in between. That is interesting. It's like, okay, so let's say that you're an artist and you do your personal brand. But how much do you use AI or do you use AI at all? And that's different because some artists, in fact, they don't need it at all if they play this part. However, AI can help them to create content, like, you know, the text, this kind of stuff.

So it's not, you know, it's kind of, they need to think in reverse. They need to think, okay, I will use AI to help me create content, not to help me in my heart. Yeah, yeah. I like it. because although I don't have such experience as you do, but before I also did some creative stuff, I worked in VFX. And I know back then, like what was it like when AI was kind of emerging

and what impacts it had or it was going to have on the field of VFX. So I'm kind of always curious to hear about this. And although I haven't done VFX myself, but worked in the industry, I feel like that I can somehow rely and I feel the same that it's just better try to embrace it. Of course, not saying

as a replacement, but something that is going to help you to improve and as we know it just keeps progressing. So I think that in the end it's going to be just inevitable. I completely agree. It's like technology is always moving forward. What can we do?

It's like a betting against internet. And who knows when we release this episode, it might be outdated already with what we discussed. What's that with Florian, your, let's say, source of, or what are your resources when you look for information when it comes to AI? Because it's moving fast, I always hear or discover something and a few days after it's outdated already. So what helps you? Okay, so for sources, in fact, the main part is, is X. So it's like what I do is, for example, Open AI,

let's say on my phone, I don't follow notification, especially notifications on a message or thing like this. Just I open LinkedIn and I see that I have a message and I open at certain moment of a day. However, the only part where I said, okay, let's bypass this is I have notification for, for example, Open AI or Gemini, Google, you know, they have this kind of account,

specifically this kind of account. and when they post a news, I can see like, okay, now that something is happening. So that's one of the best ways to know what happened. The second thing is, let's say, to know people because there's always, for example, creators who have access before everybody. However, there's some limits because they should be on NDA.

Are you one of them? I don't know. I'm not sometimes, but I'm not. at this level. Not yet. Yeah, but maybe sometimes I know some things in advance and I'm like, okay, let's wait. Yeah. But the best thing, my opinion, is to use, okay, if you just want to know there's a new tool or something like this, it's X.

If you want to know how to use a tool, like most people, it's YouTube. I would say if you use mostly TikTok, Instagram, it's a waste of time. Because it's like, you know, you scroll, it's short. It's really fast. you partially understand the stuff. So for my opinion, it's not the nose the best place. It's a rabbit hole. Algorithm starts working and you're there forever.

Yeah, yeah. That's it. It's not, there's not a lot of content, deep content. It's like usually you just have like top seven AI tools because it's very visual. And also people on Instagram, TikTok, they like visual stuff. So for example, maybe like Shirley, we'll see that now there's a new model of a Gemini image. Maybe we'll see a lot of stuff.

more on Instagram because it's visual. So it's like it's impressive. But a part of that, you don't see a lot of useful stuff. So if you want useful, you go on YouTube. If you want to know before you go on X, let's say if you can handle the fact that there's some people on X. If I know, it's the opposite of LinkedIn. In terms of mindset, you know, sometimes I post the same stuff on LinkedIn and on X.

It's like, you know, with the comments, like it's too. completely different. It's like, you know, LinkedIn, it's really, people show their face, you know? So, you know, they, so it has the AI command, but there's also a lot of people who are, oh, yeah, great, I should use like this. Oh, yeah, great.

Kiss. And you post the same stuff on Twitter. There's some people with, you know, anime face of a cat, and they just say, oh, you, boosh it all. Yeah. I'm actually glad that that, I asked you this question and you answer it like this because I often ask it how people keep up and what are there sources of information because I often learn from it a lot as well, but did you mention X? It's actually a great idea. And I was about to ask you when you mean to follow those companies if it's on X or on LinkedIn, but based on what you said, you mean it's on X, right? There is like more frequent and better source of latest updates and stuff like that.

Yeah, definitely. So it's the case. Even though we don't like X, if it's just for news, it's faster. It's like, you know, there's a lot of characters who do that. They just don't say it.

You know, they look at the stuff on X. They're on X. You know, they just are not active. And then push the news on LinkedIn. No, but the news was first on X. It's kind of strange, but like even though a lot of company people don't like X, that's what they do.

They, there's one exception is Mark because he has threads as he has his own. So that's the only thing is you need to know that Mark, Zuck, don't post on X usually he will post on threads. So that's the only thing you need to be aware of. And then since you've got experience with the platform, does it differ or to what extent it differs, for example, when you follow the founder and the company?

If you're not example with Mark, but for example, some old man, Open AI with the stuff they share and with the news. In fact, it's great to follow both. But usually it will be the company who will do the official post first. Actually, what happened is if you look at this kind of icons, like there's a company account that do less post, but the official ones. So it's like this is the new stuff.

And after that, you will have, for example, Sam Matman that will post quite a lot of tweets about this with all over the, more stuff. So usually it will start with your company and then it will be the founders who we just speak more casually about the stuff. Yeah. And I guess it's worth following the founder as well in case there are any battles with other founders like with Elon or something like that. Yeah, a lot of stuff happen in this space. Sometimes you're really like it's a circus. It's a circus. It's a circus. It's a circus. You like, okay. When just grab some popcorn and read the comment. Yeah, yeah, you can do, you can do it.

You have less AI comments, so you can love. You sometimes learn stuff sometimes in comments in X. When I mean, sometimes, it's because sometimes people are like, I don't understand this. So, you know, because X is really fast, you can have a first tutorial on X, less in-depth fine YouTube, but you can still have your tutorial like this. I'm doing a lot of tutorials on X. And because very fast, people are very direct.

They will say, oh, but I don't understand this. where do I need to click? And all those stuff, they're like, oh, they don't work for me because I'm leaving this monetary or whatever. And so it's like you have an instant feel about the comments, which on LinkedIn you can not have, because, you know, people are like, oh, you know, you know, they just want to support the post and, you know, so they're more afraid to say, oh, I don't understand. In fact, I think that's the only thing in LinkedIn that sometimes is missing it is when people

don't understand, they don't ask because maybe probably the thing they, they, they, They look dumb, not professional. Well, on X, they will definitely, because it's a face of anime face, or I don't know, they will ask, oh, I don't understand this, which helped when you want to create a better tutorial. Yes, yes, understand. Are you struggling to stay consistent on LinkedIn? Pen post helps you create high-quality posts in minutes,

so you can write faster, show up more, and stress way less. Built by creators, for creators. is the easiest way to grow your presents without burning out. Try it free at fanpost.com. I would have honestly lots of questions about text because I don't really use the platform and I feel like that maybe I haven't devoted enough time to it but for me it hasn't really worked

but I want to focus more on talking about yourself and the stuff that you do than the platform itself so maybe we can discuss it. point in the future. But can you tell us more about basically how you work with your clients? Because on LinkedIn, there are loads of personal branding people, AI people combined. So what is it maybe that makes you stand out or that makes you different? On LinkedIn, in fact, they say there's nothing that makes me really different from the niche now. The thing is on LinkedIn, I started almost two years ago. And after I had had a like,

health issues and I had to stop post on LinkedIn. And when the market was like, you know, everything is continued. When I came back, it was a lot of competitors. They were far ahead because it's about being fast. In fact, on LinkedIn, I just try, you know, it's kind of strange. I just try to bring useful stuff. I'm like, is it useful? Is it useful?

And I post it and that's all. So there's no, there's nothing specific thing. I don't use, I don't use boards. I don't really care. It's a good test because you, you know, Post, you can see that sometimes it move like this because there's no posts. I just try. I see what happened. If people like it, it's good. And so, you know, to connect this with clients, the thing is, I live in France. I have both customers from, from, from, um, that speak English and French customers.

The French ones, they, they know me from, let's say from real life, mix of LinkedIn and real life, you know. So they continue to see my LinkedIn and then they ask stuff. So in fact, I don't try to have a lot of customers right now. For the simple reason, that also it's a lot of work. What I do, it's usually I have like, I cannot get more than five at a time when I really help. So I'm like, okay, five is really the maximum. So I'm like, okay, let's stop. So to answer at the end, right now, I don't try to differentiate. There's a lot of people who speak about personal branding that are better than me. There's other people who speak about kind of the same stuff that I speak about AI. So I don't try now to differentiate me by, I don't know colors or topics.

I just drive to be useful. I'm like, okay, let's be useful. It's be useful. And I post and I see and I speak with people. I like it. Don't overcomplicate it. Just provide the value to people. And it makes sense to me, what you said.

Arden, because I saw on your LinkedIn, you mentioned some of the clients that you worked with, which are some big names or bigger names based on social media that I looked at them. So is there like a specific type of people that you work with? Or it can be, I don't know, anyone, or anyone before you were fully booked. about. Yeah, in fact, so it's not, it's not everybody right now, depending on the project. I mostly work on, let's say, people that do a visual service, especially if they can do that online.

It's not, let's say, now I'm not working with corporate company. Like, if it's too big, for now, I'm not working on this. Because, you know, I can create like automations and kind of stuff and going through this direction. So I know how to do that, but I don't try to attract then for now. Now I like to help people that are, let's say, like I was before in the past, so people who have skills, but they don't know how to set. So mostly, in fact, I'm looking to creators. Let's say my ideal customers is like creators online that give service, like coaching or whatever, and that already make some money. So they don't need to make a lot of money. But if they start from zero, it's very hard.

You know, from zero to one, like, it's very, very hard. you know, the first dollar very long. However, if they already do some Android, sometimes, you know, it's like the funeral, like, it's like everything is broken, but there's something, you know, there's water inside, and it's like, okay, something is, everything is connected, let's say, to have something. So, okay, I think that's it.

Hopefully, it's answer the question. No, you did. And you remind me, because when I read about your thought, you talk about high status funnel, right? Yeah, yeah, that's a concept. I think everybody will understand this. It's like a high status funeral. So it's really about being an expert and not all this,

and people pay you for what you do and the value you bring. So we said like in the 90s, you know, in the 90s, it was a lot about having a lot of money if you want to create a company. So you need to see in this store and to do LBO. It's really, really big stuff. It was impossible. Then in the 2000s, it's like doing a lot of business. coding stuff. So you create a program, Facebook, stuff like this. And now we see like it's content

creators. So it's people that show that their face, you know, that start to make quite a lot of money. And I think that even though there's AI, it will continue to be like this. Okay. So there's a possibility that the next billionaire will be guy like Alex Ormosi, women Gadzi. Because they own this distribution. That's a possibility. It's like the moment they will be so popular. that if you want to start a new company and you have something to sell, then it will be like, let's say, educative, high-quality influencers. In fact, it's this.

And in the spectrum, there's, let's say, influencer that are more like, so educative and the influencer that are more about entertainment. You see? And about high-sacetri-final, it's like the concept is more for educative. Okay. So, for example, I don't work with people who mostly do fun stuff. You can do a lot of money.

There's no problem for that and you can be like Mr. Beast, you can be gigantic and it has no problem. It's like it's not my expertise to work on that. And I prefer the highest status part of the highest status. It's like really everything you can do in your marketing stuff. So people when they come to you, they already know you, they know their pain, they know what you bring. They know everything.

And they already trust you. So you already know this concept about the trust recessions. And now it's still the case. In fact, you know, it's just about trust. You know, people, they pay because they trust you. If they're sure that you can solve their problem, they're sure about that, they're going to pay. So it's about trust.

And this trust, you build it by creating content online, good content, useful content. You normally have a lot of views. You need to have just great useful content. That is easy to consume. So the high status final is a mix of this, but we add the part also because it's a funeral. Okay, what's happened after the content part?

You can see. And so that's where. That's where things change. And so it's a little more technical, and this depends on what you sell and who you are. So do you have just a link towards a calendar? But do you have like a video sales letter with a great copywriting, with a video that explains everything?

Then it goes towards a form and this form like qualified people and then you call them yourself. Or do you do like webinars? Or do you do challenge? This stuff, it's the moment where, okay, there's the easy stuff we know LinkedIn like the content parts. And when you go down, Okay, what you do at the end to really close people.

And the better you are at the top, and let's say it's correct here, the easier it is to close. And this is the difference between organic and cold. And I would say because with cold, if you do ads, for example, which is very different from, you know, that just created content.

If you do ads, people, they don't know you at all. They don't trust you. So you need to do a lot of backhand in the funeral, which is it works, but it's really long. It's like when they take the call, for example, you need to still bring them a lot of contents because they don't know you,

so they need to trust you. And it's really different. However, now, and that's the concept of a high-status funnel. It's like ads are great. I know it combines well. But just we need to be aware of that. If you're really great accretting content,

when the funnel is correct, it's very easy to close. You don't need a lot of stuff after. They just do the call. You do one to pre-call depending on what you say. sell and then people they just say yes. And you don't have to try to convince anyone to work with you. Because if all the work before they know you, it's much easier and I think more

satisfying as well. Yeah, if you don't like to do a lot of clothes, if you're afraid to do ads, for example, this is way better. And also in long term, in the AI era with a lot of, lot of content, I think it's even better. However, there's a lot of subtilities. And as you know, we talk about that at the beginning. There's a lot of people who create like easy posts with like just where everybody can do that with JGPT. And this is the difficult part is how you differentiate.

Like for example, doing podcasts, creating interest with real people that talk with real bugs and a problem. You see. Yeah. And I was about to ask you from experience from working with all kinds of people. people and the clients, what are maybe some common challenges or obstacle that you encounter or that you are helping them work, such as any occurring ones? Yes, usually there's kind of the same stuff. The first one is usually they have bad offers.

That's very common. It's like they think they have good offers, but it's not the case. So if they really want to make money, they need to change their offers. I did the carousel about that. It was just about, I won't explain everything, but it's like I really like the fact, like if you have a service, like you need to have, let's say, three offers with one that is really, very, very very pricey. One is the one you usually want to sell and something that is, let's say, lower ticket. But this need to be clear in your mind. So the first thing is the offer that's very

common that people, they're like, oh, want to sell this stuff. What do you sell exactly? And when you zoom, you're like, okay, you're going to waste money and engineer time. So usually first thing is this. The second thing, of course, there's a problem with content. So it depends on, say, the platforms we choose. Sometimes this is hard because you know you need to tell people you will need to post like almost every day during six months and you need to do really great stuff. It's hard for many many people because they have a they work, you know, they do other stuff. This air helps definitely, but this is hard for everybody. So that's the second most common problem. And the last one which is also common but more advanced is people they don't delegate enough.

So that's common with a solo problem, of course, there are solo problems. and some small companies or sometimes companies that are like, it's been years that they do the same stuff and the CEO don't want to delegate. It's like, I know, I want to do this myself and he's wasting time. And this is very common. When you come from the outside, it's obvious. Like, why are you doing, still doing this? I'm sorry.

I don't know. Like we're doing the edits of a video himself, but there's five, six people in his company. So this is common, like delegating. It's very, very important. a certain point like, okay, now I make money. Let's work on better stuff. And let's be honest, often there are people that can do it better, faster. So in the end, there are more advantages. I guess it's obviously hard to accept that in the beginning, but I'm pretty sure it's worth it. And totally. It's even like it's a life and death for a company

sometimes, for your business. It's like if someone is really better, which is the case, as you say, better to edit, to do graphics, something like this. You definitely need to pay someone to do it for you. And everybody will be happy. People who like to do the edits, they will do the edit. And you can focus on stuff

that can really bring you more money. Yeah. Florian, I know that you, as we discussed, you've got a strong presence on X, but one of the questions that I would regret not asking is with your presence on LinkedIn, which is powerful as well. I'm sure that sometimes you get these DMs,

well or people ask you. And I just want to ask for the audit because I know it can be a bit annoying question. But if someone asks you, what's your advice for growth on LinkedIn to go viral or just to improve your presence? What will be your advice? I like to speak about growth. Okay. Growth is related to let's the top final part. You know, it's the followers. It's this kind of stuff. Growth is not money. Okay. It's connected to money. But it's not money. It's like the first thing is why do you want to grow? That's a very good question when you start.

And I say, why is it's very different. It's very different. It's if you want a lot of followers because you want to do brand deals or if you want, you know, qualified clients. Depends what you sell. And that is really tricky because there are some people who

are very popular, for example, on LinkedIn, because they do stuff that are easy for everybody. And so they do brand deals, you see? And there's some people who are less popular and sell stuff. The first thing is you want to grow, but why? Why do you want to grow? Okay, now you know why you want.

It's because, for example, you want to sell your service. At this moment, so the thing I always say is you want to re-event the wheel. A lot of stuff are already here, and you need to take structure from things that work. And it's all the people that are successful on LinkedIn, almost all of them, they take structure from other places and topics and things like this. it's almost always the same time. So when you want to grow, you need to put your ego aside and you need to look on what is working in other places.

Examples, you can go on X, you can go on YouTube, for example, and see in your niche what people are doing. YouTube is a good example because it's very SEO and useful things. So if something is not useful, usually it won't work a lot or things need to be changed. How YouTube is very hard. And the thing is you can, have a lot of information of what is working or not. Because you can see, for example, if you coach people leadership or coaching leadership,

you will see a lot of leadership stuff from YouTube and you already know what is working or not. Now, what you want to do is adapt for you. And that's where people sometimes miss is like, okay, I'm telling it really, I'm talking about copy, but you want to take inspiration and to do like a swipe. So you adapt it for you. And that's where AI is really useful. It's like, okay, I want to take that. This is really interesting, but let's adapt it with another angle,

another view on the topic. By doing this, you will understand the structures that work, because it's always the same kind of structure. We can see a lot on LinkedIn, your who, your body, value, and this kind of stuff. It's the same everywhere, but there's nuances, depending how you're doing that. So if you want numbers, you want to take topics that are trendy

and to be kind of to polarize, let's say. But if you only rely on, on trends you're going to be, let's say, dependent on this. So that's also a problem. But you won't find the people who are already working on other places. And in fact, you know, we can also go on TikTok. You see, TikTok is interesting because it's really like various stuff like this with spikes. And you just have to go on accounts with people that do the same stuff that you like.

And you click on popular. It's at the top of a TikTok. You can click the most popular. So you can see what are the videos that are working here. because TikTok is viral stuff. Usually they have 10 videos that don't work. Then one do a spikes. So you already know this.

So that's the thing when people want to grow is put your ego aside. Look what people are doing in other places and adapt it for you. I only agree and I like it. It's like try to benefit from the people who do it well already. Get inspired and find your unique edge and don't try to reinvent the wheel because people did it already. So it's just easier for you. and have proven already. And Florian, just as we will be finishing soon,

can you please summarize where people can find you, follow you and promote any of your services? That's the moment where I do my ads. A blocker on. Okay. Okay, so I'm present on LinkedIn. I like to using LinkedIn quite a lot. So usually if people want you to know stuff, to learn some stuff,

like they can go LinkedIn. Don't hesitate to go in my old post and carousel, stuff like this. I don't like quite a lot. There's a lot of stuff to learn in the top of funnel, let's say, part of what I propose. And more recently, sometimes I try YouTube slowly because I have a terrible French accent. But it's like it's more for. deep stuff where I speak because with LinkedIn it's like

you write stuff, it's more surface level. So I will slowly go in more complex topics in YouTube. So that's it for now. If you want to follow to learn some stuff, mostly LinkedIn and YouTube for now. And I want to just mention I saw your YouTube. I like the consistency.

As we discussed before, you've got X as well. So I guess people can follow there also. And I saw that you've got newsletter too on your website. Yeah, that's it. It's like a basic newsletter. I just send stuff. Fun fact, just to know the newsletter, I don't use AI at all to write the newsletter. So when I do this, it's just an exercise for me, like to speak, okay, what happened during

this week or two weeks sometimes? And I'm like, okay, let's just just speak. So I'm used to write a newsletter before AI. for me it's more like I just know that it's a pure normal I just use my normal voice to speak on the newsletter and

that's it it's good at least we know that there will be no game changers in your newsletters well Florian I think we can finish it then for today I want to say a big thank you because I really enjoyed it I think we could be talking for much longer

as I've been following you for some time on LinkedIn. I really enjoy your content. You've got a great presence on other platforms as well. So thank you so much for joining me. Keep up doing the great work. Keep in touch. And yep, wish you all the best and thank you. Thank you very much, Thomas. So I still follow you and see you. See you later. Thanks for listening to Produce Bye with Tomlin. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon.