Insight #11 - Nadia Ansari: Videographer’s Insight and Tips For Content Creation and Social Media
00:02Can you tell us more about your current job?You are a videographer or you do kind of everything?I am a videographer and I'm a photographer in the company.So I'm kind of a producer technically of the whole thing.Because I'm one-man team.I do everything by myself.I do have a marketing manager.In our marketing team, it's only me and her.
00:27So she kind of confirms my ideas.She gives me the ideas.and stuff, sometimes, sometimes I come up.Or with the edits, I send it to her.She just tells me what to correct and stuff.So I work in Premier Laser and Ginn clinic.They have nine clinics in London and Surrey.And they have Instagram, YouTube, TikTok accounts and Facebook.
00:51But Facebook is a bit irrelevant these days.Only good for adverts.So I'm in charge of creating content for them,creating adverts style stuff,whatever promotions they have.I take care of that, whatever new technologies they buy and they can offer in their clinicI am in charge of.And the clinic concentrates on skin and laser.
01:15Laser is just something that people always come in to get.But with skin stuff, people have pigmentation, acne, all sorts of different problems with their skin,which in my clinic we do consultations.and then we offer like treatment.So my work, I need to create ways to promote the clinic basically.It has a very different feel to it than what I wanted out of filmbecause it's not really storytelling.Like I always like how to tell stories and how to create films and stuff like that.
01:51But it's definitely a new challenge.I think the past year and a bit, which I've been here,I've definitely managed to find my sheet in there as welland bring some sort of creativity into the workeven though it's not very creative environment.Yeah, I was going to ask you,how much creativity do you have when it comes to,let's say, coming up with the ideas for videos or social media content?
02:16Well, mainly I need to look at what trends there arebecause most of the things are like regarding what trends are out there.So a lot of social media content that I create, I need to really, really dig deep into social media to see what are the trending sounds, like on TikTok, for example, or trending, like, challenges or stuff like that.But we can't really implement everything, all the challenges that, like, let's say influencers bring into their videos.But we have to stay up to date with, like, most of the things.When you say trends, is it trends in general?What is trending or trends when it comes to the competition of the industry?Yeah, yeah.
03:01Well, it's both, to be honest.Like, even podcasts like we are doing now, we have a new idea now to do a podcast regarding skin.Like two of the experts sit there and just talk about like that's a new trend.Podcasts are a trend right now.Everyone listens to them.So we want to, for example, bring two of our experts, sit them down and just have a discussion about what's the best way to remove double chin, let's say like that.And they discuss it for like however, any time they can.Yeah.
03:37And it surprised me a bit that it's even on TikTok.Is it like a good place to be in?Well, I personally never had TikTok before this job.I hated the fact that I have to have TikTok with this jobbecause I'm such an old school person.Even though I have like Instagram and all of that,I don't really post myself.I come to like want to create and just let that like be in the universe.
04:06And then for TikTok, it's too Gen Z for me.But then I had to come to a realization that so many people are on TikTokand it's one of the most popular platforms to advertise your work.Even as a content creator, I know a lot of people get work through TikTok because they put themselves out there.I personally fail to do that.But for my job, obviously because it's my job, I do create content a lot for their TikTok.Yeah.And you create videos, but you also create static images that they post.
04:44Yeah.Yeah, well, obviously, let's say they open the new clinic and they need Google images to be updated and stuff.Because, you know, when you are going to a business, like you Google it and then you see how it looks like, doesn't look clean, does it not?Or you want to look at the team or who is going to be treating you because you need to build that trust.So I'm also in charge of taking pictures of the clinic, treatments that they offer.and a lot of the other things.So just mainly social media stuff.And can you say which platform is maybe the most popular or the most effective?
05:25Would it be Instagram?Yeah.Obviously, website is also important because you have to have a good, catchy website.But mainly Instagram is the platform where people message a lot.I'm not in charge of Instagram.My marketing manager manages the Instagram.So I just create the content.So sometimes it's not me with posting,
05:50because sometimes she tends to post stuff that are not that nice.Yeah.And I wonder when it comes to, let's say,film in a video for them.Do you basically do the whole pre-production processand then submit or show them some kind of proposaland they either accept it or refuse it?Or what's the process like?
06:10So when I went into the job, I didn't have any structure because they said you need to kind of manage yourself.You need to manage your own diary.You need to manage your everything.I work two days from home.But if those days I'm filming, I'm not working from home anymore.I'm out there filming.And then three days I'm in the office.And if I'm filming again, I won't be in the office.
06:33So it really depends on if I'm filming that day or not.Because they didn't have videographer role before, they didn't.know like schedule-wise how to create it so I created like a whole sheet for myself where Iput a calendar there put ideas list and then we share it with my manager I put all the ideas wetalk about the ideas and then monthly we have a meeting and then we decide what videos I willhave to work this month and then next month we'll have a new strategy and can you say maybe onaverage have you got like a one video per month or it depends on how it's needed so yeah i aim forat least three to four video long videos a month and then two tictox which could be posted on
07:25instagram reels as well because instagram reels are what really catch the viewer's eyes oninstagram as well so that's what's trending right now as i instagram rules yeah yeah instagram reels arehow you get your views and how you get your followers.Yeah, back in the days you never used to be like that,but now Instagram has prioritized Instagram reels above pictures and stuff.So I create around two to three TikTok slash Instagram Reels a weekand two to three longer videos a month.This is my aim, but if it's a month where I'm filming more,
08:06I have to obviously decrease it because I won't get time to edit that much,especially because I hate editing.It's not really fun for me to edit to that extent.But yeah, when you have a longer video,you can extract a lot of short-form videos that are real or TikToks as well.I'm not sure if you mentioned it, but are you also on YouTube?Yeah, yeah, yeah.So when you create a long-form video, we post on YouTube.
08:34And when it comes to YouTube short,Is it also as popular as on Instagram?Recently, YouTube, I think, announced thatbecause back in the days, you couldn't earn money with YouTube shorts.So content creators, like, didn't want to create as much shorts,but recently YouTube announced that you can earn money with YouTube shorts too.So I think it's becoming a lot more popular than before.So, yeah, now, even I catch myself watching a lot of YouTube shorts.
09:05Yeah, me.go to YouTube.I think it's like the attention spam of the viewers as wellthat over the time we have stopped being able to watch longer stuff.I even tend to put it on fast, like pace when something is longand I want to know the end, I put it on fast, the speed,so I can watch it quicker.Yeah, I feel the same because I also heard that YouTube shorts got very popular,
09:33that you can get way more views than from a longer content?When I post on the YouTube shorts of the company,it normally gets way more views than the normal length videos.We get so little views on our normal length ones,but YouTube shorts more than 1, 2K, sometimes like, yeah, even TikTok.TikTok algorithm is so different to, like, other algorithms.You can really blow up with one video.
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