Produced By - One Niche, Big Impact: The Power of Knowing Who You Serve | #106: Sabahudin Murtic

Episode Date: June 23, 2025

Sabahudin Murtic is the author of LinkedIn for Affiliate Marketing and creator of the ACE Framework, a system that helps publishers and advertisers in the affiliate space generate 3 to 5 high-quality leads each week without relying solely on industry events. Sab helps professionals turn LinkedIn into a consistent source of real partnerships and business growth without chasing likes or becoming full-time content creators.In this episode, hear how Sab’s career across several industries led him to discover LinkedIn’s untapped potential, sparked by the influence of one of the platform’s top creators. He explains why you should not be afraid to pivot, take risks and commit to a niche. Learn how to stand out in a crowded market, build a recognisable voice and establish real authority in a conversation between two friends brought together by the platform they now use to grow and collaborate.Connect with Sab:https://www.linkedin.com/in/sabahudin-murtic/https://growwiththeflow.carrd.co/https://tally.so/r/nPvj7Vhttps://aicasestudy.io/Timestamps:00:00 – The café loyalty lesson00:59 – Episode intro and welcome01:24 – Saba’s story and first LinkedIn post02:10 – Learning from bad content03:18 – Pivoting into affiliate marketing04:27 – Mentorship with Yasmin Ali05:19 – Bitcoin, risk and early career06:57 – Tourism, archery and 9–5 life10:40 – How LinkedIn paid his bills10:53 – Story-first newsletter strategy12:15 – Why he switched from Substack to Beehive14:07 – Starting a brand without overthinking16:31 – Early LinkedIn influences and AI tools18:07 – Humanising AI-generated content21:27 – Why copying frameworks fails23:02 – How analogies made his content click25:24 – Posting habits and content pillars27:46 – Repeating messages builds visibility29:37 – DM-first engagement strategy31:35 – Why affiliate marketing was the perfect fit34:10 – Lessons learned from clients36:14 – Niche vs generalist services39:38 – Pivoting without fear41:12 – Favourite tools: Canva, Post, Notion42:44 – GPT vs Claude breakdown45:17 – More tools and extensions47:09 – Boxing, football and hiking48:38 – Books and shows that shaped him50:31 – Music’s influence on creativity54:01 – Where to find Saba online54:47 – Episode wrap-up and thank you Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What I mean by that is if you want to describe that term, you go in your favorite cafe bar first time and you order the coffee and nobody knows your name, nobody knows what you drink as usual. Next time when you show up, they already know what type of coffee you drink. They already know your name, right? So if you miss 14, 15 days in that cafe bar, they're going to tell, hey, man, where are you, what happened? It's everything okay, you know, because they care about you.

they used to see you in their bar. And finally, you're going to come with your friends, right? Share the story on the Instagram, how you're drinking the coffee in that bar. And from the perspective of the bar, that's the customer loyalty. It's applicable the same in the business. And that's how I try to, I'm not going to say full story, but I'm going to try to find that one piece of the context and compare it with the current topic that I'm right. And I think that's the way, how I'm trying to stand up.

Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Sep. Thank you for Jane of today and welcome to the show. Thank you, Thomas, for having me and I hope you have a great date so far. So, SEP, for those who don't know you, can you please introduce yourself? My name is Sabahoddin. I'm content marketing expert before I start the LinkedIn. start the LinkedIn. I never have any type of experience with online world. I mean, I have a

social media account, but from terms of business perspective, I never do anything. So I was chasing for a job, looking, you know, to see and find a new job. And I realized why not to start posting the content. Meanwhile, one of the biggest creator, which is Yasmin Ali, he was from my country, he was starting and he posting a lot of content and I reach out to him and tell him okay man do you have any advice and he told me just start

and I just start posting the random content learning along the way and where I get to the point that I post a lot of let's say bad content and low quality like all of us

and I realize okay I made a lot of mistakes stakes, why not I can position myself as a not content marketing expert, but with somebody who have, let's say, almost one year experience on LinkedIn. I have a few really good posts. I don't know. I book calls. I book sponsorships.

And I have a really bad post as well. So I figured out why not to position myself. Like that person combined with the AI and I just starting, let's say officially to getting few clients. And, you know, it was great. Then I realized, I don't know, are you familiar with that, that if all of us start, you know, have more time on LinkedIn, you figure out maybe you why not to offer the LinkedIn services as a package.

Now you have a fan post, for example. I offer the, I don't know. A favorite one. Yeah. I offer the content marketing services. And then I realized, why not to pivot into the industry? which is right now for me, affiliate marketing, and I pivot two months ago, because I don't want to be a person like that offering the LinkedIn services for founder and CEOs that which sounds broad. I want to be the person that maybe I can own the one niche, one industry, and that's the reason why I pivoted to this.

Before that I have three clients from that industry as well. So they opened me eyes and I saw the game. that nobody served to these specific people. So I try. Right now I'm that phase where I'm building the waiting list. I'm going to launch soon. And yeah. And if we go back in time, like when you started on LinkedIn, you mentioned that you noticed Yasmin.

And obviously everyone knows Yasmin. He's a big name. So did you know that he's already on LinkedIn? Or was it coincidence that you noticed such a big name and he was coincidentally from the same country as you. I noticed him on LinkedIn and thank God an algorithm that

pushed me his post to my feed and I go on his profile check it out the guy. I saw he I think in that time he has around 100K plus followers that was two years ago I think and

okay I let's see I'm going to reach out him just ask for advice and he reply in I don't know 15 minutes and I saw okay man look this he found some time for me then I realized that it's not just for me he's just that person he's really kind and later on you know he become my mentor I know him personally we go on burgers I go on his yeah I know it's his favorite food I read the other day yes so yeah that's how it started on the LinkedIn before the LinkedIn if

you want to know I was My first job was in cryptocurrencies. So I work in one call center and we work with like a, I don't know, some type of trading academy where we was following what happening with the Bitcoin. Back then it was around 2.5K. And we was, you know, exploring what happening on the market, what's going to happen next. back then I never tell this to my colleagues

ever but I take a loan from the bank and I invest in the Bitcoin and I lose everything I think it was around 7K, 8K USD which was for me and in my country

a really huge amount because the average salary here it's around it was back then around 500 euros I was working for that same salary, but plus some bonuses as well. And I fell in love in that story,

but at the one moment Bitcoin was going up, it was around 10K, then I decided to invest this loan from the bank, and I keep it quiet between my colleagues because it was, you know, it was really stupid situations to tell them, you know. Later on I talk to your friends. And yeah.

That's what happens. When you invest, it's all. top you invest and it goes down all right yeah it was really expensive lesson but i have one more like after the call center after i finished that i move into the tourism and it was my discovery pad first time in my life i feel that i find some type of fashion because when i was younger i was really lost Like, I have a lot of talk about, I should do this, I should do that. I never take real action, you know. I mean, I take some of them, but not in the long term.

For example, when you compare right now with the LinkedIn, you and me are right now over one year. And if you ever want to stop, you will always think, okay, man, I invest one year in this. Come on, I cannot stop right now. So you're never going to turn back, right? So I never took that type of action. I go into the tourism.

I have a funny thing. I have an archery school during the summer in Croatia. I was working three months every season. And it was really great experience for me. I even get some promotion. You know, it wasn't just archery. I was planning the tourism plan for the season, wherever it is. Then I have a really great offer to go in Italy for the winter season.

and in that moment the corona happened and you know what happened with tourism it was blast perfect diamond yeah so I realized okay I need to I cannot work in tourism all of my

I don't know I have a passion but that year I need the money so I took one boring corporate job I was a manager in post and I stayed three years there and yeah after that I realize I cannot work this anymore I need to figure out something

and that's the reason why I start with LinkedIn you know first to find the job then I become a career well it's interesting and always cool to hear stories like this because everyone has like a different story how you ended up on LinkedIn and this is something I didn't know so

glad to hear that and you never know where it goes from there it's like a completely new career you meet new exciting people you do like I don't know podcast and stuff like this and you would never do it like that otherwise yeah man I never imagine this like even this podcast it's a huge pleasure to have you know to talk with you but I realize you know you just need to take that action and enjoy in the process all the time but wait by the way when I start LinkedIn I have another loan from the bank because here the life is

really expensive. A lot of us, the Bosnians, I don't know, in Europe as well, they have the loans in the banks, so you can, I don't know, pay the rent, buy something new or whatever it is, go on the summer. It was really because the standard of

living is really low here and if you wanted to go on a holiday, a lot of people taking the loan. So when I start, the LinkedIn journey, I start with around $30K in debt. and I think this year in January I closed that

I mean 30K when you compare for the average salary here you need around 5 to 10 years to turn back to the bank I manage it right now like in two years

because of the LinkedIn because of the revenue I started and everything Yeah. So do you now see LinkedIn as kind of career for the, you never know, but for the rest of the life right now or, you know, to continue with that? Yeah, I see definitely I see the LinkedIn as my primary resource just for the business, relationship and everything else. I really looking forward to invest in this platform all of time. At the same time, I'm building my newsletter, which is. to be on a key study yeah we have AIK study as a I don't know sponsorship type of the

newsletter where we're pushing and talking about AI tools but now I have a grow with the flow where I share my personal stories about the business now it's really great moment for me to push the grow with the flow because as I said I pivot into the new industry which is affiliate but at the same time I build around two years years, I built different type of people, which is my audience. So I'm thinking about how I can serve to both of them is why I'm not to share my story, building in the public way, how I serve to that industry, wins, challenges, and everything, and share that with my broader audience so they can learn as well.

So I keep that balanced approach right now. And newsletter is my priority, to be honest. Yeah, and it's on the substack, right? Yes. The grow with the flow and the other one is on Bihar. Yeah. And out of Christi, why did you pick the platform? Because that's something that I've been thinking about when choosing my newsletter.

We are both on substack, but I'll be curious to hear from you. No, I move. I keep the newsletter on the substack, but I move on the Bihive again. Because I don't know. Yeah, I don't write anymore on the news. I mean, I have an active profile. on the substack, but I don't know. When you, I use almost one year, Bihar, one and a half.

And I just make that habit that I like the platform. I know it's different philosophy of the substack and Bihar. Substack is more about reader and Bihar have that monetization, net fork and everything else. But when you consider the possibility on the Bihive, if you ask me personally, you don't need to run the ad network. For example, in my case, we run ad network with AIK study. But for my personal newsletter, I only accept the ad if I see that is really valuable for me.

And that was, I don't know, one or two times per month. Yeah, yeah, I get it. And I choose because it has amazing automations. For example, when I'm building my lead magnet, and if I want to upsell that, I can do it with the substack in the one funnel. But with the Bihile, I can build even a landing page on Bihive. Then I can create automation, you know, and everything. Then I can, in that automation, I can include welcome email sequence, lead magnet, and three to four follow up emails to upsell some things, which is really great for me. beside that we have really great other features as well.

Yeah, excellent. Then if we go back a bit again as you started on LinkedIn, can you say more? What was it like for you, like deciding on what type of career you're going to pursue there? Because I'm sure there are many people who want to, you know, build a brand on LinkedIn, monetize it, find ways how to make money. So for you, what was it like? Because if I understood correctly, you weren't there to look for the job,

but you ended up building your brand there. So have you got any advice or describe your journey a bit more? Yeah. From my experience, if I look back, I can really be proud of myself. Right now, it's not the perfect as well. But when I started, I didn't know anything about, I know about marketing in general. You know, I learned in college and everything. But when you don't apply it, it just vanish.

And once I start applying, and that's the reason why I start. I want to, let's say, build something and immediately create a content about it. And that way I'll learn at the starting point. Once you put more content, more quantity, you realize what is the quality, and then you understand how you can maybe even find a new niche, your ICP and to serve them with your content. And I think the only

advice I can give for someone who wants to start, it's not overcomplicated, overthink, just start, be prepared to post bad content. Yeah. And you will, you know, during the time you will get figured out.

It just reminds me, I think I read it today or maybe yesterday, that if you look at your old content and you don't cringe, you start it late. But I think it's kind of funny because at least you see the progress that you've made. And, you know, let's be honest, I think that pretty much like everyone cringes on old content as you progress, as you develop and improve. Maybe it's a great post idea to screenshot first for content that I share and break down.

Yeah. And do you remember when you are starting out? Of course there was Yasmin, but were there any other influences, people that you followed or people that you learned from? I don't know. I connected with Audrey, Chia, Celeste, Charlie Hills. That was on the beginning stage. Who else? I don't know.

Back in that time, I just push AI content. and I create that AI community-wide where we're just sharing not just only the new AI tools, but also what you can do with them as well. I wouldn't be the guy like that sharing breaking news, something like that. I never run in that type of trend, but I at least wait maybe a few days, explore that new tool or new update from the bigger players.

and then try to implement it in my daily workflow and share it. Of course, I didn't maybe get more reach, but it was really helpful for me because it helped me to, you know, improve my day-to-day working flow on the business side. So back then, I created that AI community vibe where we, you know, support each other. And, yeah, I cannot remember the name right now. I don't know. No, we mentioned a few

it's in the good. Were you then someone who's been always interested in AI or got interested later on in AI or was it because you saw potential in this type of topic? I started experimenting once I start posting active

on Wing Mid. First of all I've I write a few posts on my own then I figure out okay man maybe I can try with AI then to be honest with you I copy and paste full output from AI. It was true.

Game changers, I guess. Yeah, I have a game changers. I have a rocket emojis. I have a supercharge. I have everything. This sucks as well. But after that, I shared that with my audience, that I learn mistake. And I have a really one great post where I try to break down,

compare the AI output and how I improve it with my. prompts and my unique approach. And back then, in that moment, I get the first few clients and I build them the GPs. I explain them, you know, how you can humanize the content, how you can mimic your or other styles, you know, how you can keep your tone and voice. And that was the first time when I feel that maybe I can be content marketer using AI in a unique way. But when I compare it right now,

I use AI totally different. Like, for me, AI right now is my like a mentor in everything. I first tell AI to ask me specific questions before I go to give him what I want. You know, I have the, for example, if I'm writing the post, I ask myself specific questions, what I want to achieve with this post,

then those answers is my answer, the context. Then later on, you can always have the GPT that can optimize for the mobile preview, whatever it is. And final piece for my workflow is that I never publish anything which is AI generated. I just rewrite the whole AI output. Why? Because I would like to keep my voice first. The second thing, I wanted to prove myself. Because if I came to the sales call, AI cannot help me, but writing can because I learn how I express myself. I get my unique point of view, which I can use it on the sales call or on the content, whatever I need to monetize it.

And that's the reason why I start writing more, I mean rewriting the AI outputs. And I think the biggest hack I discover is that you can use your. AI as a mentor before he wants to achieve something. I like it and it just proves the point, you know, that of course AI is not replacement, but just to use it as a tool. But what you said that you rewrite it, that ultimately your point of view or your unique angle is actually what makes you stand out, which I think is one of the biggest things on LinkedIn.

Of course, there are many people, a lot of content. people try to stand out from the crowd but it's actually trying to find your unique voice or unique angle. Yeah I think is the problem when you come to creating the content a lot of people say hey find the Yasmin Alij type of style and writing this and writing for my post. I think that's

absolute wrong because you don't need to go and copy the Yasmin Alich tone and voice I do it Like at the beginning, I'm going to say, like, I'm the guru that I'm giving advice. But that's totally wrong because you should understand how Yasmin write and should apply into your writing and find your unique writing framework. But if you're going to use the AI all the time, you're never going to find your writing framework because you're going to copy somebody else. And that's how I find my, for example, writing framework.

most of them are the similar hook, re-hook. You have a body, you have, I don't know, maybe power ending and call to action, but you always need to include one or two pieces, which will be your own. In my case, I love to compare the topic I'm writing with real-life analogy exam. So if, for example,

if we are talking about, I don't know, customer loyalty, I'm not going to say about retention, revenue or the numbers. I'm going to say, and to compare you the customer loyalty with the real-life analogy example of your favorite coffee bar.

What I mean by that is if you want to describe that term, you go in your favorite cafe bar first time and you order the coffee and nobody knows your name, nobody knows what you drink as usual. Next time when you show up, they already know what type of coffee you drink.

They already know your name, right? So if you miss 14, 15 days in that cafe bar, they're going to tell, hey, man, where are you? What happened? It's everything okay, you know, because they care about you. They used to see you in their bar. And finally, you're going to come with your friends, right? Share the story on the Instagram, how you're drinking the coffee in that bar.

And from the perspective of the bar, that's the customer loyalty. It's applicable the same in the business. And that's how I try to I'm not going to say full story but I'm going to try to find that one piece of the context and compare that with the current topic that I'm writing.

And I think that's the way how I'm trying to stand out. That's the way how I do my writing framework and start. I like the example. I think it's unique. And I think it's also powerful because it makes reader to understand the

concept, the idea, or just what you're trying to share better. So it sounds great soon. I would just say to people, don't be afraid to experiment to try different things, because you're not going to figure out for the first time, most likely. And you never know what works. So, you know, don't be lazy. Give it some time and give it some, you know, trial and error to find out. That's the only way, try and error.

By the way, when I say this about real-life analogy example, let's say this example from your favorite bar, it's a really great story because all of us have the favorite coffee shop, right? All of us can resonate with that type of the story. So all of us can imagine ourselves how we're explaining the customer loyalty term through my experience in my favorite coffee bar. So that's the reason why it's really far. Are you struggling to stay consistent on LinkedIn? Fend post helps you create high quality post. in minutes so you can write faster, show up more and stress way less.

Built by creators for creators is the easiest way to grow your presents without burning out. Try it free at fanpost.com. Yeah. And when it comes to kind of posting strategy, have you got like set days and set hours when you post? I remember you'd be a theme of deep. I need to be a favor of, like, when I just posting the content, when I didn't have a client, and, you know, I'm not going to say that is my excuse, but sometimes I don't organize my time better. I don't know.

Sometimes I don't want to force it to post. And even if I feel that I'm going to post, I don't sometimes follow the posting time, which I should maybe. which I preach as well. But when it comes to my content strategy in general, I would like to have the content pillars which is connected with my positioning currently. So, for example, right now I'm in affiliate space. I imagine this one content pillar for those type of the people.

The second content pillar should be about AI in a way how I can use it to apply in my type of the business so I can serve that broader audience as well. And the third type of the content pillar is the mix of the building in public, my stories, newsletters, whatever it is. I don't have established content pillar, but I just move it as an inspirational one when it comes to my mind. I used to post at 10.30, that is my posting time,

but sometimes I post around 11. Well, I cannot sometimes manage my time. I also have some private stuff. to finish and everything. It's not excused, but, you know, but the thing is I have my commenting time, which is really important for me when it comes to my content because I invest more time in the commenting strategy when I'm going to comment, when I'm going to show up because I wanted to be one of the first in your posts and others, you know, so I can bring additional value with my comment. And then I know later on you'll figure out maybe if I'm not going to post,

and 10.30, I'm going to post until 12 p.m. And you're going to be there for sure because I already showed up earlier on your post as well. So that's the one thing, like connect my personal branding statement and positioning with my unique content pillars, you know, divided in a different type of content angles where I can, I don't know, serve to the broad audience as a top of the funnel or grow. then come down with a case study or, I don't know, convert stage of type of content. But I also use a lot of content repurposing strategy where I'm trying to repeat myself all the time. Sometimes it's boring, but that's the way how you, let's say, test out your expertise.

Because again, if you are able to speak about one topic from different angles and every time is really interesting and every time brings you, let's say, more leads, more profile views for me is the, I mean, best indicator when it comes to the content, that even likes comment, whether it is, I think somebody, and somebody visit your profile, especially right now when you have this new feature from the LinkedIn, where you can see who exactly come from one specific post to your profile, which means your content will be job. No, it's a good point because there is also something that I've been not just struggle with, but kind of trying to focus on more like when it comes to repeating yourself in the content, because I also sometimes feel like that it might be boring, but at the same time you've got a new people who come,

people who see your profile for the first time, and at the same time you need to repeat the message so that it stuck in people's mind. And since there is loads of content and noise from everywhere, it's easy to get forgotten or lost or something. So repetition is indeed important. Man, it's really important. I don't know. If somebody asks you, you know,

what's your secret source for success on the LinkedIn? You know, everybody see your, I don't know, 1,000 steps, nobody see your 900 previous steps that you take. And you don't have a secret source. You just need to have that LinkedIn time. For example, I have specific type of my LinkedIn time and how I also coach my clients is what you should do before the post,

during the post and after the post. And that's really crucial part because you keep the momentum, you know, you can maybe warm up the audience before your post. During the post, you can try to reply, not just to reply, but to really make the great conversation with your audience,

especially with the new ones as well. And after the post, you should, you know, DM the people. Not all of the DMs should be to try to, you know, see who is your perfect client, but to establish the relationship with your community as well. And don't do it in the first message especially. Yes. I was worth right now what I knew. outreach strategy.

And I checked test a few of them and I realized the best one is when you tell the joke. You just show up and tell the stupid joke to the person who can be a prospect, you know. And the guy will have two options. He's going to ignore you. We're going to say, man, what the fuck you're talking about? And then, or that's a really great pattern interrupt.

And I think what's even better include that person in the joke. It might be funny one. And you said before that you focus on, or like that the niche that you want to target is affiliate, if I remember correctly. So what major actually to focus on this specific one? I don't know. It chose me. Like I have three clients from that niche.

And all of them, they told me nobody served to this industry. they are tired of be hiding. Maybe we should cut this part out because now people enter as well. Oh, like I put it in my headline author of LinkedIn for affiliate marketing because I didn't find anybody else who is serving to this niche. So that's the first thing why I pivoted. Second thing, I don't know. I feel like connected with this type. of industry. They really believe in a relationship investment, people to people, you know, all of their lead generation flow goes on the conferences and they do the handshake and then they follow up each other's, you know, to do the business. But most of them, they don't have a strong personal

brand online presence. I don't know on the other platforms, but on the LinkedIn, I don't even find a lot of people who are really successful in the leading industry. Their two most favorite podcasts, they didn't even perform well on the LinkedIn as well, but are really great and I follow them. And generally, you know, I feel like it's much easier for me to learn through one industry in one specific niche, you know, because if I'm going to say I help CEOs or find

Then those CEOs and founders will come from different type of industry. And every time I need to learn about that industry, how I can help them better. Now, if I just learn about one industry, it's really easier for me to scale than to see some patterns that I can improve in my offer. So my service can have better flow, go faster because I do it the same thing 10 times. I don't need to tell you again. I can maybe I can record it, show you the previous example of the same type of the client. I don't know, it's way, way more easier. One more thing as well, I find three to four person from this industry that I connected with.

And whatever I built, to try to build as my core offer right now, I ask them for the feedback. You know, they can use it, you know. Test it out. Is it great? because my biggest point right now regarding to this industry is that I never be an affiliate. That's the problem. I never run any traffic, whatever it is.

I know a lot of things about content and LinkedIn, but the other part where I need to have experience to feel those people who have the mindset. I never go on the affiliate industries as well. So I'm learning about the mindset of these people, how they run the business. And it's great, too, because I learn with my clients which is great

you know I ask them specific questions you know so I can understand how they I don't know sell or buy the traffic

how they you know interact with their clients what are the paypoints and stuff like so I can imagine that picture and how I can

combine that with the LinkedIn service content they should produce and that's the way how I learn so because pain point

as I said when you never been an affiliate, it's really hard to serve them. But at the same time, my biggest power is I will have the program which is just adjusted for those type of people, which means I'm not going to be in a saturated niche anymore. For example, you see, I mean, it's funny. I don't know if you notice, but we mentioned on the beginning of this, if you're spending too much time on the LinkedIn, you become a LinkedIn service provider. Right. And a lot of us offering the similar services, right?

You know, personal branding, lead gen, through LinkedIn, everything. But I realize, okay, if I build something that is just aligned for one specific people, I own the niche, and they can go to those people,

and they will need to spend a lot of time by they're going to ask them a lot of questions, understand what is their business, you know, what they should say, what shouldn't, you know, and they will maybe going to come back to me.

You didn't ask me these questions. We can work together because I don't have a time for this. Because, you know, I already give them everything. I already do this with the three previous clients and I'm counting on more. And yeah.

So right now I coach them. At the same time, I have offered to, I think, done with you and done for you. Done with you is coaching. Done for you is creating content. Yeah, I was just going to say before that, you know, you see on LinkedIn daily so many people like building brands for founders, CEOs, I don't know, lead this and that. But when it comes to affiliate, as you said, maybe I haven't noticed or I haven't paid attention to it, but I don't know anyone. So it's just smart to me to own the niche, pick something where you become a pro, where you become remembered for the.

specific one because although LinkedIn is still kind of social platform with not that many people as compared to others but still you've got so many people like when it comes to branding for founders CEOs and stuff like this so I think just prove the great point that it's worth exploring the niches and find something that you will dominate exactly man it is risky at the same time I'm not going to say it's a perfect choice. I need to pivot. I need to test it out. But I don't know.

You know that feeling when you feel comfortable to doing this. I don't know. I don't need to... You're not going to even compare with anybody else. I'm not saying I'm comparing because I don't have any... Compare with anybody else because I don't have a still competition.

I didn't find this for this type of thought. I would like to have, you know, to get inspired, whatever it is. At the same time, I'm learning on my own and test it out. So, yeah, it's a great point because, you know, I figure out that I'm really saturated. I'm not saying I blend to all of these people, all of these people who are offering the LinkedIn service.

I respect them. I learn a lot from them. But, you know, if somebody telling me about how to find a niche, but at the same time, he's serving whatever he comes, when you're targeting the CEOs and founders, you cannot talk about how to plan your niche and your content. There's the one I know. I just feel like that I can, I said that already as well, but I can kind of feel it to it with my podcast

because before I used to speak with kind of content creators in general and while I really enjoyed it, I still felt like that it was too broad and there are already many podcasts like that. But then when I decided to focus on LinkedIn, I felt like it changed kind of everything, you know, that it makes it much easier to what people I talk to about the topics, like the audience that I target and I enjoy it much more as well. But it hasn't happened in the beginning. So my advice for the message would be it doesn't, you know, click immediately and don't be afraid to explore, try things.

It might take time, but I think that in the end it's worth it. Great advice. What I can add on this is like, look, I'm in the position that I pivot into the new niche. But what? If I don't succeed in this niche, I can always come back and pivot into the new niche. So the point is here, at least pick a niche for 30, for two months, one niche. Try to serve it, try to explore it. If it's not working, you can always come back to your main offer and do again. I don't know. Why to be afraid? Like, what, what? Okay, my situation, okay, I build the audience about content marketing and AI. And I can serve a lot of coaches, solopreneurs, CEOs, whatever it is.

I can always come back to that niche, be brought. So I can say I create a system for creators to serve better clients or whatever it. But the point is here is that I'm going to get really more way, clarity when I serve to the one industry. One specific type of the person. And I think it's much better to find out that maybe it wasn't the right decision and people do something else than be thinking for the rest of your life, oh, what if I tried that? Maybe it would should work out.

So like no regret, I would say. then my question which of course I have to ask you is if you can share your favorite AI tools or the tools that you use I'm going to start with your new tool fan post I really like your integration about MemoGenerative oh my god it's my favorite one as well yeah you need to shout out to yonaut Unity is amazing. Always great features quickly. And thank you, Sap, as well, because this is not

sponsored. We haven't agreed on it before. So thank you very much. We don't agree about it. We do not make agreement about it. But basically, your tool is the latest tool I try. So I use it like in a way that I try to build my commenting strategy through the gifts, I don't know, sometimes.

MMS. I also try to, let's say, pick my brain, but at the end of the day, I write my post as well. So I really like the way how you build this, because you try first to understand the creators, then share the features, which is a great approach as a someone to build tool. The second tool I use, of course, as a usual one,

Canva, Notion must have Kanva for all the branding templates and design, Ocean, almost everything in my business. Third one, I mean, those are AI tools as well, but ChagipT and Cloud, both of them, I use N8N for some simple automation for learning about N8N.

I'm sorry, what are the use cases for ChigPT versus Scott? I don't know. For the chat GPT, I like this GPT integration. It's really easier to build something and share with the audience. When you want to share the cloud project, you need to share the prompt. You need to share your files, resources, and everything, so that person can build the same. That's the only thing.

If that cloud have in there, like cloud GPTs, I will use cloud all the time. Now, especially with this new updated MCP server, I don't know if you meant. Yesterday I tested out to organize my emails, labels, and my calendar. I do everything directly from the cloud. It's really easy to connect. Now also with the Zapier, you can connect over thousands of different applications with one APR standard protocol, which is MCP, which basically bring us on the beginning of the stage of this AI era where you just do everything from the chat GPT interspace.

Now you're going to do the same from the cloud interface, but you don't need to jump from one platform to another. You can run everything directly from the cloud. You can even do the cloud projects for different tasks, then connect them with this NCP servers, which is great. Now that's the reason why I'm using, yeah, that is the four tools which is Zapier. I love about the Zapier disintegration with the Cloud because it gives you access whatever you want directly from the Cloud.

thinking about to create some workflows from that perspective such as I don't know for example client onboarding process I want to create in Zepware automation where if I somebody book a call with me then goes into another step which will be the web hook to explore everything about that person the next step I have my sales script template which should be adjusted with the information that is the context about that person so I can always have different sales script for the call adjusted for one person. I can do it everything from the call. What is for me for the chat GPT, I love the deep search feature. It is really great, you know, that you can search on. I don't

use any more perplexity for example after this new update to chat GPT because I don't need it. What else? I have few cool extensions. as well, which is folk. I have Clio, you know, for the Clio. I have a notion extension as well where I'm building my swipe file with my favorite content on LinkedIn. So I moved everything on the notion

organized by tags, descriptions, what's the main message of the content, you know, and some notes that I can take for myself why save this type of post, which I later on tried to use it in my strategy. And I don't know. That's it. I don't, I think you don't need any more tools. Maybe something for the video. I think Riverside will be one option that I can try. I also use Tela for screen recording. And that's it.

Oh yeah, I heard of that one. So yeah. So is good. And of course, Riverside. We are recording now with Riverside and it's my favorite one. So I can only recommend it as well. But great tools. I asked just before about ChachyPT versus Klot. because I use CheGPT but sometimes I'm unsure if I should dive into the cloud as well because often hear like a good news

and good stuff about it but I feel like I don't want to over complicate it and I try to stick with one if I'm happy with that that's great strategy but you know what you can also try you know to handle one thing between those two LLMs

so you can go with CheGPT and ChGPT give you one output and you come to the cloud and look this output cloud the chat GPT don't know a shit why let's improve this like you pump it out and then cloud like give you the best option

and then you come back to the and test it out I play around sometimes that is true by my Friday I've spent so long doing it but I want to ask you a few lighter questions

as we will be approaching the end. So what are your hobbies or what do you enjoy doing in your free time? My free time, I used to do boxing almost three years and I stopped last year. Right now I playing football a little bit when it comes to sport. Why did you stop with boxing? I don't know, because I moved to the new place and I didn't have the same crew and it's not the same. I'm finding the new maybe boxing club here. Where is my new apartment?

But I will see. Maybe I'm going to start after this summer. I would like a lot to do boxing during these winter seeds and be inside of the club. Later on, during the summer we do some shadow and those sparring fights outside of it. So it's really great. So there's one thing. Second thing I do like one time per month. month at least hiking, you know, and visit something because we have a really beautiful nature

here in Bosnia, mountains, lakes, and where it is, and do other occasional stuff like read the book, watch the really great podcast, on my free time. Got any book recommendations? The last book I read, it was Atomic Habits, but you already read it, I'm sure. Yeah, by James Clear, I think it's must read. I would recommend it to everyone. Yeah, it was really long time on my list. I never read it.

So it's really great. And anything that is on your list that you want to read in the future? Influence. From the Caldini, I need to read the influence. Someone mentioned it in one of the previous episodes. That is a good. When it comes to movies,

got any favorite movies? I don't know. I watch right now the new season of Black Mirror. That's the series. They launched a new season also I watch mostly the TV shows like I don't watch the movies last one also was Zero Day with Robert De Niro

as well really great episode and the movie I last I really enjoyed I cannot remember you probably watch only bad ones yeah so it's better that I cannot remember what about you that's a tough one because I don't watch as much. I know which ones

are my favorite. It's probably not going to be much of surprise, but I'm a big fan of Chris Nolan, and I think the Batman trilogy he made is probably one of the best like a Dark Knight,

one of the best films ever made, and the whole trilogy I just loved it. Because I don't know, Nolan is amazing. I like superheroes. I like Batman, so that was a great one. Yeah, I also enjoyed. I watched every Batman trilogy.

Great. And I before interrupted you, I think, after speaking about the books, was there anything that you wanted to add? I don't know. I'm really a humble guy keeping it simple. Because before, I don't know, five years ago, I loved to do a lot of party. I love electronic music.

I go on festivals. Right now, it's not. for me that type of style anymore but I still enjoying to listen really great music especially the electronic music or the hip-hop this is like everyday routine in my life when it comes to the motivation when I want to relax I really have different type of music I even knew was on my newsletter my track of the day because I really I'm really really really connected with the music. I also have a great friend because we connected with the music. And the music has a really big influence on me. And I don't know, maybe in the future I would

love to buy some control and start DJing, but for myself, not for like, I want to like play around with the music because it's become more fun to listen. So the music has really big influence on my life in general. Through the music, I'll meet

a lot of people, you know, build a community like real communities, not like online communities, connected with the great people. And I was always remember that I have a really great taste for

the music when it comes to electronic music. And I have a lot, I know a lot of DJs. They are playing, especially in my hometown, and I during that, let's say, raving period in my life, I used to tend them some of the tracks.

And then when I come to the party, I was really happy when they play that track. And you have also communication with the DJ. He already know that, like, I'm not going to, he's going to, he played that track just because of me, but he's really thankful because I share that track and it's really great addition

to the whole set. So the music is definitely the last thing that I can add and I'm really enjoyed. I don't know. Yeah, we'll be looking for it to see in the future suddenly when you change from posting about AI or marketing and suddenly we see some, you know, music from you. And at the time you will have a big LinkedIn audience so you never know when the audience might be helpful in the future yeah what do you think like to add in the pinned comments

the track of the day what do you think about that I think that's a unique idea I think I haven't seen it yet and definitely did a try that's great nobody using so maybe I can't do it and if it's already in the

newsletter you know it's probably something that you are known for and wouldn't feel, I don't know, that unusual. And for you, it's simple. You can just copy and paste it from the newsletter to LinkedIn. So yeah, go for it. So, SEP, we discussed it already. But can you summarize where people can find you, follow you,

and promote any of your services? They can find me on my LinkedIn account. I have my newsletter grow with a full, which I highly recommend. And I'm investing most of my efforts to share all of my ring. and struggles. What I'm doing next is that I'm going to launch the waiting list for affiliates or if anybody from your network is a publisher or advisor and wants to grow the LinkedIn and monetize it, I think this coaching program will be unique because it's just adjusted for those type of people. And yeah, that's it. I mean, I'm really enjoying this

session man I'm really happy to express myself, share my story and yeah let's grow together now I thank you so much I hope audience haven't noticed but we experienced some technical challenges

which is part of the recording and I really enjoyed it I think we are a great proof of potential of LinkedIn like the relationship that we've built although we've never seen each other in real life so Thank you so much. I always greatly appreciate your support. I hope that people will enjoy this recorded because I really did. Of course, we can do the sequel in the future.

And yeah, thank you so much. I will keep following and supporting and keep doing the great work. Thank you, my brother and see you on the feed and have a great day. Thanks for listening to Produce by with Tomlin. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon. Thank you.