Produced By - Smarter Not Harder: Using AI to Grow a Brand and Attract Clients on LinkedIn | #104: Celeste Yamine

Episode Date: June 9, 2025

Celeste Yamile is an AI and branding coach helping founders grow personal brands that actually build businesses. Through BrandWise Accelerator, she’s helped entrepreneurs systematise their content, boost engagement with AI, and show up confidently on video without the burnout. While most creators are still figuring things out, Celeste is part of the 2 percent who use AI to scale smarter.In this episode, you’ll hear how Celeste skipped the traditional education route to teach herself everything she knows and how that choice shaped her success. It’s part masterclass, part mindset shift. From attracting the right clients on LinkedIn to using AI to streamline your strategy, this episode is packed with practical insight for anyone ready to grow without the overwhelm.Connect with Celeste:https://www.linkedin.com/in/celesteyamile/Timestamps:00:00 – Why trust matters in marketing01:15 – Meet Celeste01:22 – Her journey into personal branding02:01 – Mexico vs Canada: cultural lessons03:18 – Travel dreams: Bali, Dubai and more03:35 – How YouTube shaped her mindset04:19 – Learning outside university05:30 – How her dad influenced her path06:24 – Passion for media and storytelling10:45 – From video editing to branding CEOs11:17 – The scholarship that changed everything11:59 – Getting her first LinkedIn clients13:14 – Luck vs strategy17:22 – Building her personal brand18:20 – Why authenticity attracts attention20:36 – How to attract high-ticket clients23:21 – Content that converts24:28 – Saving time on LinkedIn25:21 – Common content mistakes26:40 – When AI entered the picture29:03 – Using AI to stand out30:57 – Finding your unique edge36:29 – Celeste’s LinkedIn strategy43:05 – Podcasts, audiobooks and growth43:41 – Her go-to recs and resources45:35 – Final thoughts and how to connect45:58 – Master your tools, skip the fluff46:30 – Why she bets on LinkedIn47:10 – Content that fits your style47:41 – Wrapping up with Thomas48:06 – Thank you and goodbye Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Now, this is because we need to build trust in the middle. So usually people put CTIs in the content of, if you want to get X result, hand me this keyword, send me a message with this keyword, and I'll help you. Now, that works, but there is only 3% of the market. There's a rule, the 3%. Only 3% of the market is ready to buy right now versus the other 97% are kind of in the middle. I don't know if I actually have a problem. I'm not aware of my problem.

I think I have this problem, but I don't know if you're actually the person to solve it. So only 3% it's like, I have a problem and you're my person. So of course, when you use the CTAs in your posts, when you ask people to book a call with you and you put that currently link on your feature section, when you do all of these things without a funnel in the middle, your traffic and traction will be way smaller. So we just need funnels. That's one thing. I'm a really big believer of increasing the traffic of the content.

Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Celeste. Thank you for joining us today and welcome to the show. Hey, Thomas. Thanks all for having me. It's a pleasure.

So Celeste, for those Wudanaru, can you please introduce yourself? Sure. My name is Leicester. I'm based in Mexico. and I help people, especially CEOs and founders, to build a profitable personal brand on LinkedIn using AI systems. And if you don't mind, I would like to ask you a bit about Mexico because I'm someone who's interested in geography.

And I've never spoken with anyone who's actually from Mexico. I remember I spoke with one person who was in Mexico, but not from there. So is that actually where we were born? Because I flag that based on your accent, I was assuming that you are maybe American, but I might be wrong. No. Because it sounds like your English is, you know, perfect. I expect like a Spanish or Mexican accent, but I don't know. Oh, thank you.

No, I'm native. I'm in Mexico. I've been living here my whole life. I did get the chance to, with my parents' sacrifices, go to study some weeks on Canada. So that's the only place I know. but yeah from Mexico here it's really interesting

it must have been a big difference I guess called Canada and war Mexico really big difference the culture the way people think actually I think I think I spent a really big time online one of the reasons

I think I was able to learn English was because I was just consuming lots and lots of YouTube videos right and podcasts and all of things because when you go international you just meet real interesting people from different places in the world they're just going to go big so I really love the mindset that being online helps you to do yeah and since you've been there didn't you then have

like a temptation to move away again like whether it's again to Canada or even to other countries oh yeah I got the interest of visit other places definitely for now I I like to be, spend a lot of time with my family, with my dog, with my friends. I'm really interested in traveling, definitely, for sure. Yeah. Have you got like a favorite location or any place that you like to either visit or work from? Well, I think maybe, and you know, Bali gets to repeat it a lot. I think it'll be possible.

Southeast and yeah. Why everyone likes it so much and I really love swimming and the sea. So I think that'll be epic. And also a lot of people repeat really cool stuff about Dubai. So I think that'll be interesting too. That is true. I cannot blame you. I honestly feel the same. Sure. And then coming back to what you do actually now, what is it actually, did you study?

You know, just to get some kind of background to what were you interested when you were younger? Sure. Going back to really early days, I didn't get to. the chance to go through university. My parents, like here in Mexico is not a really big deal to save for university. It's more like, oh, you're in university now. Let's figure out what we're going to do. So, as I didn't really have a strong feeling of what I wanted to have, I wasn't like, okay, let me get a 100% scholarship to be there. I wouldn't really have a closer. I didn't go through college, I decided to learn and put all my heart and soul through learning online and having

masterminds and learning from the best people I knew, just saving all I could to be able to pay these crazy masterminds. So that was something I was doing. And from really early days, I remember that my dad was always there recording every single moment of our lives with a camera. He was a really big influence for me. And at some moment, he made like a movie about my life from the day I was born to around 10, 11 years old. Wow, that's really interesting. I just get to love so much that movie.

And even now, I just have this super deep feeling of that movie that he made. Every time I remember that like makes kind of my throat, you know, like, this makes me kind of my eyes get a little bit blurry. because that movie just got so many feelings there. And every single time I watch it, it just felt so moved for that. And after that, I just started falling in love with media, like a lot. The ability you have to capture movements and knowledge. And then, of course, I saw just these really big CEOs, millionaires, almost billionaires, doing YouTube videos,

putting knowledge out there that I could consume in Mexico just to find something bigger. And I feel so inspired to helping, like figuring out what were their systems to help other founders do the same. So I can say that's kind of background. But I'm actually really glad that I asked you this question because I think it proves that you don't need education. I don't want to make it sound like you shouldn't go there or I shouldn't do that. But at the same time, I think you perfectly prove. that that's also the way if you study online, if you find different ways, you know,

it's not like the obstacle that you don't go to uni or something like that. Absolutely. Like I really love studying and learning. That's my biggest passion. But the problem was that I didn't really knew what university could teach me that because here it always felt like I'm going to learn these for like three years. But if I don't like it, I'm just going to be wasting my time because I need to finish. It is true. And you've got a debt to pay. And all things cool, I was being taught about how to build a business by a professor who was only reading the book but not actually having a business by itself. Right. So that was really like I don't want it, but I love to learn. So even though I went, I didn't go through like college and those things.

I have been investing heavily on education or just going to like many courses I could take. I actually studied like cinematography. It's a really small bit of stuff just to learn because that's a big thing, right? We cannot. Maybe there's not necessarily to study, but it's necessary to learn. That's a difference. Yes, yes. We're pretty sure there are so many people who can relate to what you said that at uni or at school,

you had a teacher who was theoretical. but didn't really have practical experience because I felt the same from my experience at uni that they were teachers and I knew that they had practical experience like from, for example, production company and then there was a teacher who I don't really know if he or she had experience

and I could see that he or she read the book but then obviously it makes you feel different about this type of people so just to confirm that I understand and I see your point and also I would say because you see said that you've been interested in media and this type of stuff. I actually studied film at university, so I'm probably the person who can say, or not say, but share the experience from actually studying the film at uni.

And to be honest, I think you don't really have to go there to uni to study film. Of course, there are aspects that help you, like, I don't know, network or connections and stuff like that. But I think the answer, if you actually need it, is you don't need it. You just can learn it by yourself, obviously. it's good to know. I love studying and maybe in the future I'll go there. You know, I really feel like education is a big thing. However, I didn't got the chance to find something where I would really love to learn. So I'll find it. Yeah. And as we discussed this aspect of media and cinematography, I know that now on LinkedIn, you focus on something different. But is that actually topic that you are still interested or something that you would like to, I don't know, come back to in the future? So I think it's really connected to that because I really love media, but the media I was able to consume, fun enough, from YouTube. So loving media from maybe commercials or I love commercials the way they were creating it, but maybe for movies, it's not like actually my thing.

It's more media for social media. It's like my media. Right. So that type of these reviews. was what got my attention and the type of storytelling you could have but online. So that's usually my main focus on what I do right now, helping CEOs and founders. Because I realize when we talk and we jump into a call, it's like, oh my God, you're so amazing. But why know what is this? So I feel so frustrated that they have interesting backgrounds. and they begin featuring magazines. They work moving assets, for example, in real estate, moving assets from $5 million to $40 million.

And then they have their LinkedIn. It's like, oh, my God, it doesn't make you justice, the type of positioning and story you have for your brand. So that's a really big thing of mine. How are we going to use media to show they are the heroes and that they are cool to be able to grow their businesses? It's actually connected to, for me, it's connected to what I love doing. Yeah, yeah. And then the obvious question would be, why actually LinkedIn or how did you discover this platform? Sure.

It's a really good question. And I started on LinkedIn. It was thanks to a scholarship where someone was offering. It's from a big platform to learn online on Latin America. And they were having this scholarship for women in tech. So, of course, signing, like fortunately, I got it. and then we got access to all the platform. And inside, they got a challenge when I was going through that,

that was get a job. So they were teaching us a stuff of how to get a job. One of those projects was to start posting on LinkedIn, create a project, posted on LinkedIn. By did that. Funny enough, I got two clients with my first two posts. Cool. That's a great start.

Yeah. By publishing groups, I use some other people's audiences with like a bit of bit of strategy. But I got to clients and it was like, oh my God. And I was going through all the program to, here's what you can do in your resume. This is what you need to put. This is where you find jobs.

I was applying to almost every single thing I found. Got rejected for everything. But when I published my content, I was like, some clients came to me and sent me a DM. One of them is to see a big server company. company, that's huge. So I just saw the change. I don't know why I kept being consistent. While I was working with these people, I thought, hey, this is something I might be able to actually leave from this. I just kept posting without knowing what was going on.

Of course, I just figured out LinkedIn. My friends wanted to grow too. So I built systems for them. It ended up working perfectly for them. And I realized there was potential to build a business of what I love. So things happen naturally. And do you think like those early clients? Was it, now I don't want to undermine your skills, but was it luck or actually you did it so well or a mix of, I don't know, circumstances? Sure. So maybe it was luck and strategy combined because I was posting in specific groups for media. And what I was posting was my video demo.

So my skills I got as a storyteller or video editor. So I got some requests usually on LinkedIn from, hey, I'm an editor. I realize you need help with your videos. I don't get it. I do not create FX or do things look fancy. I specialize on building stories. So, for example, a client gave me four hours of footage. We put it into just a two-minute video to raise funds, funds,

for an organization, so these kids could get the money they needed to grow. Or an hour-long video, we put it together into one minute, two-minute flight sizes. For the school, to be able to bring more students, right? These types of stories, we were the ones I was specializing on building. So, a storyteller video editor, if you can say. And I built my video demo around that. So what I published was actually, I can tell it, a small demonstration of my skills that I was having at that moment. And I think people actually resonated with that.

Because I wasn't, it was like show, don't tell. That the movie allowed me to show instead of asking for people who have permission so I could show them I was good. I was just like, I am good, take a look at this instead of let me apply to show you I'm worth it. that's why I love media because you don't need to ask for permission to to share your value. Yeah, and I like it. And when did you then discover what was like the point when you saw that it's something that you enjoy and where you can go with your career? Or was it already then or was it kind of regal and over time?

I think I just discover I like media and then being an editor allowed me to have the opportunity to connect my passion to building stories and like doing that then from I was working in an agency and in this content agency they were building videos for founders to showcase our business right they were also building any use cases for speakers on how to do like 2% of speakers right I was just taking a look at what businesses could do, how they could express themselves through media, and I think I actually ended up loving that. Then after I thought I could be building something a bit bigger than just being an editor because a really big dream of mine was to have my team, was to have people who helped me, right?

I wasn't really into the side of, I want to get big people as my clients, like big brands of my as my clients. I didn't really feel that. I felt more motivated of, I want to have really big CEOs as my clients. I want to help really big CEOs. So I ended up changing my model of, okay, now I'm not going to edit videos for brands anymore. I'm going to help the CEOs build their narrative on LinkedIn. So that was like the transition. And of course, as it was working, I thought I could just double down on learning more about how to make it work.

And just to get an idea, how long ago was it actually when you started or when you what you just described when you started on LinkedIn, whether it was like a year ago, two, three. I think if I go to check my first post cover, it's around two years. But of course, some of that time was just posting to... I'm not really... ...of when it started. And at the same time, when you were doing this, what you just did.

described? Is it also when you started building your own brand on LinkedIn? Yeah, of course, because I just started sharing content of what was helping me to what I was finding interesting. So, apart from media, it was

AI, coming really big into that. And AI was helping me a lot to your might yell faster. But I realized that most people were just posting prompts and stuff that was actually useful. So it was like, why no one sharing the real stuff or taking the time to maybe an hour just to figure out something.

They just decide to ask chatybd for prompt, then put it into a carousel and gave it to other people. So I was just sharing my own experiences as documentation of my journey. It was funny enough, I always wanted to create content. But I started on Instagram and kind of started on TikTok. I currently deleted all of those posts because it was really really, cringe. But nothing worked for me. Like server wasn't getting traction, TikTok wasn't getting any traction. But I think it was because I was so married with the results of if I'm going to publish, I want to get X amount of people liking the post. Versus when I started on LinkedIn, it was like, no one knows me here. I can just be myself. Let me just document my journey and share it with

others. Maybe they'll find it interesting. And that was working just because I wasn't married with the outcome and that allowed me to be more consistent. So that was one of the reasons I just decided LinkedIn was a good place. You know what you mean? And it was a fresh beginning to build stuff as well as when you are on LinkedIn, there's a huge opportunity of monetizing high ticket offers. Versus, for example, on TikTok, the audience there is different. On LinkedIn, most of the audience, they are more qualified to buy those things. Or they have a different mindset.

So it's a really good place to monetize high ticket offers. And like for coaching businesses, consultants, I think it's really cool. Yeah, I agree. And I like what you said before about sharing your experience or what you are working and stuff like that because I think that's something that actually can help people stand out because people often overthink it but I feel like when there is a creator who shares you know authentic journey and not even highs but also loves and has like the voice with which you stand out I think that's actually something that people should embrace and just makes them

you know different because for example as you said there are plenty of people who post about AI, which of course it's great, but at the same time, you need to be able to stand out from the crowd. So if you find such an angle, I think it's like a competitive advantage. Sure. Yeah, it helps a lot. And then just as we discuss the clients that on LinkedIn, there are these high ticket wants. Can you share like some advice or tips or tricks how to attract clients? Because I'm pretty sure there are many people who struggle with this. So if we can hear from the pro. Sure. I mean, there are many things we need to do to optimize monetizing high ticket hours. So that's my main area of expertise because monetizing courses or consultation chats

where you're only one hour and of course it's a lower price. It's really different. Now, this is because we need to build trust in the middle. So usually people put CTIs in the content of if you want to get X result, DM me this keyword, send me a message with this keyword, and I'll help you. Now, that works, yes, but there is only 3% of the market. There's a rule, the 3%, only 3% of the market is ready to buy right now. Versus the other 97% are kind of in the middle.

I don't know if I actually have a problem. I'm not aware of my problem. I think I have this problem, but I don't know if you're actually the person to solve it. So only 3% it's like, I have a problem. and you're my person. So, of course, when you use the CTAs in your posts, when you ask people to book a call with you and you put a currently link on your feature section,

when you do all of these things without a funnel in the middle, your traffic and traction will be way smaller. So main thing, of course, we just need funnels. That's the one thing. And I'm a really big believer of increasing the traffic of the content. So there's some of my clients don't. I get two, three, likes. Best case in area 10, 10 likes in your content.

So we actually just focus on systematizing the success of the content. That's something you need to do. You need to know exactly what to post, when to post, what's the content that helps you to attract more leads? What's the content that helps you to bring more followers, for example? So you systematize your success. You're like, I know if I do this. I can expect this result

because that allows you to don't feel any more of the algorithm hates me and I don't know what I'm doing. Blame it on Algo if it does all work. Yeah, exactly. In my case, you don't even need to focus on the algorithm because that changes.

You need to focus on content psychology because that's universal across every part of firm and no matter what the algorithm experiences. So for example, in my case, I realize thanks to charge, when I was analyzing my data, that post where I was sharing a before and after of my data, and I was putting like a color red.

So before, I did this test and it went wrong. And now I put it in color red and the lower arrow looking down also in color red. And then I put another test I did in color green and the arrow pointing at the top. So people can say like before and after, this work, this doesn't work. and there's a reason why. So the reason is, for example, right now, I'm doing a workshop to share people how to build lead magnets to attract high-ticket clients.

So I think there's a reason it work. Lead magnets need to have strategy and you need to validate them before you even create a leaf magnet. So if you want to learn how to validate them, then you can join the workshop or join this thing. So that's content for conversions. You need to analyze and systematize the content success. Then, of course, you need to make sure you have funnels.

So you don't go like straight CTA and your person to help you. You know, have different messages for different people at different levels of awareness. And of course, finally, you need to have, like a luxury to have AI systems to help you create at least 70% of the content. Because especially if you're not, you're like a luxury. founder, you don't want to spend all day on shirming. Like, people I work with have literally like 15 people working in their team to keep the business going. And now they are spent an hour, two hours on LinkedIn when the business needs their help.

So what are going to be your system? So you can do twice or three times more in the same amount of time. So those are like big things, content, conversions, and time optimization. Yeah, I mean, it's obviously a big accelerator or step forward to speak casually with someone who knows this stuff so that you don't learn a hard way and spend, I don't know, lots of time, effort, blood and tears and doing the wrong way. So I think you explained it very well. What would be, for example, some mistakes, like the common ones that you see your clients or people doing? Common mistakes. Well, those are the main ones that I mentioned, like just putting CTIA in your content.

and if they are for some people they work because they know how to maybe do copywriting for those of my clients are not copywriters they are just business owners and they are really good at their stuff but not like good at writing we need to polish these skills so a big thing can be just putting again CTAs without funnels and also countfully links in your feature section or putting multiple posts just because they prefer good in your feature section like no one really It's that. You need a funnel. I think it's your best post, but no one is actually going to read it. So just have one thing in your history section and don't make it a column slowly.

Are you struggling to stay consistent on LinkedIn? Fennepost helps you create high quality posts in minutes. So you can write faster, show up more, and stress way less. Built by creators for creators is the easiest way to grow your presents without burning out. Try it free at fanpost.com. And before you also mentioned AI, so when was it that you get interested in AI? It was like with the release of JGPD or even before or sometime after? Sure.

It was mainly with the release of chat QTT. So I was realizing it was helping me for my workflows and also that not a lot of people actually knew how to use it. So it was a hot topic at that moment. and I said, hey, you know what, I like this. I can connect it to something I like, and that just gives me more confidence to create more content about it. So it was like a mix of, I think this is going to work.

And it ended up working because I just put so many hours on figuring things out. But that was one of the reasons. And you then use it like kind of only as a part of your work because it helps you and it's part of the work for also because you enjoy it. you like, I don't know, to explore new tools and play with that? Like, I really love AI. It's so much because now it's crazy with the systems I have, like with the systems we have inside.

I just pretend I'm having a chat with a friend of mine. I'm sending a voice note to my GPG, and then it just gives me the post-formatted with a good hook, with a good power statement, ready to be done. and it's just like you have many employees. Some people feel like it's going to replace you. Or it generates so generic results, right? The thing is, if you say chat GPT,

gave me a post about how to create content with AI, of course it's going to give you generic results. But if you say, hey, JDBT, I have this idea. There are three things I've done to get better results with this tool. And it's number one, number two, number three. And I want to have to have. highlight that this is a transformation or this is the mindset ship that I have. Now, TechDBT can be like, okay, let me just follow a format, put that into a formula, and now I can

be your editor and help you to optimize your idea. So that's what the GBT has done. So yes, I use AI because it's part of my current workflow and it's just a really big hack, but also Because it's an unfair advantage. I think in every single industry, you need to have an unfair advantage. So in my case, I wanted to talk about personal brand building and content for CEOs and founders. But there are a lot of people out there, especially on LinkedIn talking about the same stuff, right? So what's going to be your other content pillar that allows you to be different and be in your genius zone too? Because if not, we're just going to be competing with the big guys.

and you don't have a point of differentiation. So in my business, we call it the influence of our guru system. What are the things that will bring? So other people can know you and can decide to work with you. And I got these clients at the beginning when I was just to start my new offers. And I asked them, hey, why did you end up joining me when there's a lot of other people? I didn't tell them why me, right? But there's a lot of cool people out there.

And they were saying, oh, like, you're not a native English speaker. And it looks like you'll have figured out the game with a really short period of time in the platform. So I want to learn from you. And that was just causing a new connection. And if I analyze my business, around 95% of people who join me have something to be with Latin America or not being native English speakers. So maybe they live in the border of Texas. and they were living in other countries, they left everything they have there

just to go to another place and they feel I'm going to get their story better. So that's something, for example, for me, it's just my positioning of this is my background, but there's other things that everyone should have to create that point of differentiation.

In my case, it was also AI2 because now people just invite me to, for example, events or networking events, stuff like that, but it always has to be with AI, not with branding. It's just kind of unfair advantage. What topic you cannot have to make it your fair advantage? I think it's a great message to have something that helps you to stand out.

Because as you said, for example, when it comes to personal branding, it's, I don't want to say, oversaturated, but there are so many people on LinkedIn, obviously. So you need to find something that helps you to stand out. And I think you said also a good point because I might be biased because I'm, I mean, I'm biased, because I'm not native English speaker. So I feel probably the same that, you know, if there was a person I could relate to because of this, I guess I would also, you know, prefer to work with such a person.

So I think it was a smart idea. Thank you. And with AI, obviously, it's a big topic. So I just feel like that you figured out really well, so well done. Thank you. And as we discussed to GPT, what are your favorite? tools like when it comes to L&M, it's probably CHATGPT or is it maybe some other, or what are some other tools that you use?

Sure. So all the time I use chat TBT, like yes or yes. I think there's a lot of hype when something new comes out or a new update. Gemini just launched this thing and it's destroying CHATDBT. Rock is a good and is destroying chat TBT. Hipsick just, Yipsick came out. and is replacing chat GPT forever. But I just try those models maybe three times.

And then I feel, you know what? They don't have the features. They don't have the memory. They don't have the project. They don't have the JPTs. They don't have ABNC. But chat CPT, like OpenAI, it's always there to catch up. So if a new tool brings something cool, for sure,

OpenAI will be clipping up with something like next week. He's like those guys never sleep. So, yeah, I always just focus on chat TVT and you will see me only coasing about that more frequently. I love to test other tools. But I always feel there is no reason why if I love something and I realize I have skills prompting this thing, that I'm just going to shift because someone else says it's cool. Like, I feel if you are able to focus for a long period of time, you're able to find your system. So, yes, I use chatypte, usually use Perplexity too for some research.

I don't like to ask Google anymore. Perplexity is a verbose. Perplexity. com. And maybe some tools to edit, like Descript to make the subtitles really easy and also improve the quality of your audio if you don't have a much. Mike. Yeah. I was just before about to add when you spoke about ChachyPT that I feel the same that I'm also I don't know sometimes I said it I'm boring

because I stick with Chach GPD but I feel like that since I've been using that for some time I know how to use it I'm used to it I think you said just a perfect point because it's it might be coincidence but the last guest that I spoke with he also mentioned Chach GPT and he said that whenever something else like other LLM releases new update the next day chat gpt catches up and he said the same thing and honestly i feel the same so for me it's also that you always see on linkedin like as you said like a new update the killer of chat gpti and blah blah and then it just catches up so i think you just said the great point and it always me as someone who's not a ii pro kind of reassures that my choice is

a good one as well when i hear from someone like you know that's also Well, yeah, there's no reason if you feel it's definitely working for you. And I've tested myself, if something is working, like I was posting about deep sick and that post about deep sick, the only thing I did was I took a post that was chatybd focused. But instead of mentioning in my workflow that it was a prompt for chatybti, I created the same but for deep sick. Like I recover the content, but just changing the cover, the title. I need to reform better because Deep Sick was really hot at that moment. Now, there is a middle in the point where you should decide what trends you want to follow to bring new people into your world, which is, it's like a funnel, right?

You bring new people into your world. Then they see what you do, and then they can become clients, just because you're targeting a big part of the market. But also, there's a point where you need to decide and, trusting yourself. I feel you shouldn't be trading your values for exposure. So in my case, you would never see me posting something of, chat, but she's just going to be replaced, because I really don't delete that. Even if it can give me more views, I don't feel you should be trading your values for exposure. More with high ticket offers. Because people, before you monetize or before they turn your clients, they are usually consuming your content for a long time,

before you even notice. So, for example, my clients, my type of client, usually never engages with my content. They use to scroll. We are almost all day on LinkedIn. So if you trade your values for exposure, you can break the relationship to be able to monetize something. And just be yourself, right?

So that's also something we need to take in consideration. Now we know when one day you post something like that, there is something wrong. And obviously, as we are discussing LinkedIn, and you've been successfully building your personal brand, because as of now, as we are speaking, you hit beautiful milestone, more than 20K followers. So can you tell us, like, when it comes to your LinkedIn strategy,

for example, posting how frequently you post, if you've got certain type of content that you post and maybe to share some tips and tricks from your journey? Sure. I mean, that's a really, like, broad question. there are lots of things we could do for LinkedIn. That's why there are a lot of courses and programs around that, right? Because it's a really big topic.

Definitely, I feel it's so big. I usually have clients who are like, hey, Celeste, I want to go all in. So I'm going to post on LinkedIn and on YouTube and on Instagram and on X. And I'm going to repurpose the content. And I'm going to have a brilliant audience. And I'm going to have a newsletter and YouTube videos coming every single week. And I just, when they tell me that it's like, I know it's work, because it's so big. If you decide to put all your mind into one platform, then you, for sure, you make it work.

Like, there's no way it doesn't work just because you put all your attention. So for me, that'll be like number one hack. Just don't feel you need to do everything because people tell you, you need to diversify because you know you're going to lose everything. Just focus. I promise. It worked. So for example, Lara Acosta, I remember so big with this, like Lara Acosta was able to build for those who don't know her. She's one of the top voices when it comes to personal dreading. Yeah, I feel like everyone must know Lara. Yeah. Lara Costa, she was publishing really a lot of LinkedIn, right? And now after that,

she started driving traffic from her LinkedIn to her newsletter. And after that, she started driving, traffic from her LinkedIn to her YouTube. But even if you analyze the different platforms, if I see one of her YouTube videos on LinkedIn, it's going to overperform the video that she has on LinkedIn and the videos that she has on YouTube. So the video on YouTube has like 10 likes, maybe. But the video on LinkedIn has thousands and thousands of likes just because of that. So I think you can just just focus on one single platform.

and then just diversify strategies. Yeah, sorry, I would just add that you need to make sure that it's also sustainable because if you decide to go on every platform, yeah, you might be excited in the first that I don't know, for days or weeks up, but it's actually something that you can stay consistent with. Yeah, definitely. And for example, on LinkedIn, you can also like share lead magnet or, yeah, just mainly drive traffic to something else. So if you just master one platform, you will always be able to diversify, but just by mastering and putting focus on one.

So you create a lead magnet. Then for people to request a lead magnet, they need to put their email to sign up and receive it. So now on the side, you can grow your email list. And in the future, you can also focus on sharing emails there. But in my case, I was just able to start creating more of that content. once I got the team because now I had people who help me, but I would not be able to do that if I was just trying to do everything myself. When we start, you should do that.

So I think a big thing for you when you start is just going on LinkedIn. Then second hack I would give, really actionable, just find really all people in the platform, like find the biggest players. You can use a Fabicon for this. So you search for Fabicon. They have a 14-day free plan. And I repeat, they have a 14-day free plan because I usually give it to my clients and they say, hey, so let's say I just paid because I didn't found the link.

You search five points for the three-plan. And you're able to categorize industries, find yours, and find who are the biggest players there. Then what you can do is to go to LinkedIn, search their profiles of those names you found. and then you can open CLEO. So CLIO is another free extension you can use. And it allows to organize the content by these guys. So you can organize by, if you organize by the ones that have more likes, you will usually find their viral content.

And if you organize by most comments, you will usually find their lead magnets, depending on the industry that you are. And if they have been creating that. So I have clients in real estate. Some of these clients, they don't find, lead magnets from other people, but for other clients, like having the AI space, we find a lot of lead magnets for AI.

So that lens, but you can use Clio to find the top performing content of the top performing people, and then you analyze there. And you can just put in chativity, hey, how long is this post? What's the average length of these posts? Right. How long are their hooks? For example, Lara Costa, she always uses books at around age to 10 keywords, and it's just one line hook. Jasmine Alec, other big guy, he uses around two, one for the hook, another for the

re-hook. And it's always between 60 characters per line of text, meaning it's a perfect length that you have to preview it in your phone. And it's also the perfect length to see all the post in your mobile phone. So you don't need to scroll a lot to go till the end. That it's one problem that I usually see. People don't optimize for mobile, and you need to scroll a lot to getltivian. So you can also use Pobler. I use Pobbler.com or pavler.io,

and it's a free tool that allows you to preview your post to see how long it is. So that's like really small things you can do, but if you do it consistently enough, you'll be able to find your way on LinkedIn. Yeah, it was awesome. It's like a brief but free masterclass and no excuses that people don't know what to post about or don't have any ideas. And Celeste, just to be aware of time, some lighter questions in the end. What are some hobbies that you've got or what do you like to do in your free time? Oh, that's interesting. I just like to hear podcasts. I would say read books, but I fall asleep if I'm reading. So I like to. books and I like it. I will hear the audiobook and I will read. And just learning. I feel

there's a lot to learn from really cool people. So I'm always kind of tried to be in one mastermind every single month or at least with one mentor every single month. Would you then mind sharing some favorite podcasts or books or even mentors or all of those? For books, I think my favorite it right now. It's 10x. It's easier than 2x. I took it as recommendation from one of my mentors. And I think it changed my life because he recommended that to me because I was having a really small mindset of, oh, I want to go here, maybe in one year. Then he helped me to get to that place that I thought it would take me like one year to get in in a couple of weeks. And I was like, whoa. So that book just helps you to understand why having bigger goals actually. Actually,

easier than just trying to search for really small things. And about podcast, I think I'm a really big fan of Diary of a CEO. I think that's the only podcast I actually hear because I'm also a big fan of Stephen Bartlett. The way he believes in stories and sharing stories of founders is really what I relate with. So he always brings new cool people into the podcast and they make it really interesting. So every of a CEO, it's a really cool podcast. I would recommend to everyone. Yep, I agree. I understand. And then can you summarize where, I mean, it's going to be obvious, but where people can find you, follow you, and even to promote any of your services? Sure. So I think as we've been discussing about LinkedIn, it's kind of obvious. I'm only on LinkedIn.

If you want to find me, I'm on LinkedIn. Celeste Gamile. It's my, well, the name where you can find me. and just if you feel you would like to grow your personal rent, if you're a founder, CEO, you have a high ticket offer, you would like to monetize it on LinkedIn, I'm here to help. That's the only thing. As always, I will add any links to the show notes. And then before we finish, is there anything that I should have asked you

or anything you would like to share? No, it's free time for you to share anything before we finish. No, I think it did an awesome job with the questions. really enjoy talking about AI and personal branding. I think the only final notes or advice I would give to someone else is just focus on yourself and on your skills. Because I think for AI, there's a lot of distractions, right? Just new tool copying. You update. Elon Musk making something crazy, suing someone is always somethings are going to happen. Just find your focus, find your tools. And it's always better to master one than to be.

having in your bookmarks thousands and thousands or dozens of tools that you're never going to use so that and also focus on LinkedIn because there's a lot of noise we as people who grow our linktons we try our best to share or advise with you and what work for us to share with you so you can have a shortcut but of course our journeys and skills are going to be way different than yours So in my case, when I was starting on LinkedIn, everyone was telling me that to create carousels. But my carousels were a mess. And my videos overperform every single content, even if no one else was giving you the advice of creating videos on LinkedIn. The video feed wasn't even a thing yet.

So just if you have something when you feel it's your skill, and even if you say, I get this question a lot. case last day, I see LinkedIn is prioritizing and it's giving you lots of views, but I don't feel comfortable doing videos. What should I do? It's like, if you don't feel confident, I would recommend you just to record yourself, don't even publish the videos or publish the content that actually makes you feel comfortable at the moment, right? Because if you're uncomfortable with camera and you're kind of talking awkward, but you have really cool designs and you write good, And then of course, what piece of content you feel is going to perform well? Just keep your focus with AI and LinkedIn, and you'll be crushing it.

That'll be just last piece of advice. I agree. And I think then we can finish. Celeste, of course, we could be chatting much longer. Maybe we can do SQL any time in the future. I want to say a big thank you for genuinely. I really appreciate it. As I've been following, it was nice to chat at least virtually online.

So thank you so much. keep doing the great work I'll keep following and supporting and wish you all the best to the future thanks a lot it was a pleasure to be here thanks for listening to produce by with toman check the show notes for all the links and don't forget to subscribe like and share your feedback speak soon