Produced By - Start Before You’re Ready: How to Build Without Overthinking | #101: Cory Blumenfeld

Episode Date: May 19, 2025

Cory Blumenfeld is a 4x founder who builds by jumping straight in. No industry experience, no playbook, just sharp execution. From repairing driveways in college to launching healthtech and fintech products, his journey is a masterclass in figuring it out on the go. He’s raised millions, led teams, sold companies and built tools that are actively saving people money. Every step has been powered by focus, speed and the ability to adapt.In this episode, you’ll meet a builder who doesn't wait for perfect conditions. We go behind the scenes of Cory’s viral LinkedIn presence, explore the mindset that drives his momentum, and unpack how fun, curiosity and execution can turn bold ideas into real results.Connect with Cory:https://www.linkedin.com/in/coryblumenfeld/https://www.instagram.com/coryblumenfeld/https://x.com/CoryBlumenfeld/Timestamps:00:00 – Starting to post on LinkedIn01:15 – Meet Cory: 4x founder, fast executor01:24 – First business in college02:50 – Mindset over experience05:25 – Personal growth through building08:01 – Dealing with self-doubt12:50 – CoHealth: his second startup14:34 – Lessons from early success18:37 – LinkedIn as a growth tool20:23 – Evolving his content game22:23 – Building systems for content24:14 – Making it fun and visual26:36 – What drives growth29:47 – His signature fist bump32:40 – Delegation and team-building36:05 – Life in Mexico and freedom38:19 – Books that shaped him39:42 – Using AI every day42:35 – Staying consistent43:11 – Relationships and realness44:06 – His mission to help 1M people45:08 – Where to find Cory46:13 – Final thoughts on joy + delegation Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Something I wish I had done more of and that I reflected on was I really wanted to put myself out there more. I felt that I needed more of a voice. And I looked at what a lot of good founders were doing and they did a really good job at being seen. So about a year ago, I would say last March, I started writing on LinkedIn. And the content was pretty crappy. A lot of AI generated stuff. But I still just did it. It was more of the habit, right?

Like it didn't matter. I was just doing. And people I haven't heard from in a while started reaching out. to me of people, started commenting. So I was starting to see like the power of being seen. I started doing it more. I started bringing on a team. I started building out operations and instructions because it's very time consuming. And the output of that, I gained so much, right? I started feeling more confident when I reached out to individuals and made it easier to get their attention because they felt like they had already known who I was through the content. So yeah, I started a year ago.

and the ROI has been like the personal growth, the confidence that I've built. Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Corey. Thank you for joining us today and welcome to the show. Hey, Thomas, thanks for having me. I'm excited to chat with you. So Corey, in case there is someone who doesn't know you, can you please introduce yourself? Yeah, so my name's Corey Blumenfeld. I'm a four times entrepreneur. All the businesses that I've started, I've really had a little experience in that space before. I've started them. First business was a

driveway repair business. This was in college to pay for my school. And no clue how to do that. Watch a few videos on YouTube and learn how to do that. Next business was in the healthcare space. It was a mobile app. Never built a mobile app before that. Wound up selling that. six years later. Next business was in the U.S. health system, focused on U.S. health insurance. I'm Canadian. You know, I didn't grow up in the U.S. health system, but we quickly learned how to do that. We became experts in the space when we were teaching Americans in a matter of a year and a half how to navigate their health insurance and wound up exiting that business. And yeah, there's a fourth one, but that's just a, you know, a little under wraps.

And again, same thing. It was accidental. And it just wound up. happening. No experience in the space. It's not even in the tech space, which is my experience. So, yeah, it's a little about me. I just jump into things and figure out how to do it as I go along. I don't like the podcast, right? Just jumping in and we'll see where it goes. Yeah, just have fun along the way. So my question would be, were you always like entrepreneur or did you want to do this or was it kind of spontaneous without planning or what was it like for you? Yeah, that's a great question. I sometimes think about this too because I just like to understand how I think, how other people think,

what makes an entrepreneur. You know, growing up, the word entrepreneurship wasn't used much in the household. I thought it was going to be a doctor. I went to university and college to be a doctor. It did a pre-med. Did you actually enjoy it? I thought I did until my last year of school. I thought it was something that I really wanted because that's all my family would talk about. You know, you can have, and a lot of the people I grew up, right? It was like, you get this piece of paper, and then you can do what you want after that. You can start creating and inventing it. During my childhood, I was always creating weird contraptions, building stuff,

selling stuff in front of the house, whether it was hockey cards or lemonade or bracelets that I made with my sister. You know, during the, you know, our school would sell stuff poplars or like these coupon books. So I grew up selling stuff, right? And then, you know, I mentioned that driveway repair business. I didn't even call, I don't consider it a business. Like at the time, I wasn't thinking it was a business. There was just a way to make some cash to pay for college. So did I think of myself as an entrepreneur growing up?

Did I know that's what I wanted to be doing? No, but I took a course in my last year in university college. We say university in Canada, but some of the world says college. So I might interchange that. I took this course, entrepreneurship for science students. It was supposed to be like a course that you just did and got your mark. But I wound up really, really connecting with it. At the time, I had a friend that was starting a business, and I had a professor in the course

that they both said to me, it's like, do you really enjoy school? Like, do you enjoy being a doctor? Is this what you really want? And I was like, well, like, I have to do it. How else am I going to, like, do anything or help a lot of people? Because that was a cheesy thing that I would say, I want to help a lot of people. Anyways, you know, that opened my eyes. There was a lot of things I was going through at the time that made school challenging.

And I was starting to question whether I actually wanted to be a doctor and just entrepreneurship made sense. I was always creating. I was always taking risks. I was always betting on myself. It just felt like it was what I've been searching for in my whole life. I felt complete. So, you know, like was I always meant to be an entrepreneur? At that point, I'd say yes.

but it took a while to find me. So are you born an entrepreneur? I don't know. Yeah. And have you in the end finished your college? So that was my undergrad. I actually signed up to do a master's after that because I needed to figure out and buy some time.

I was working trying to find business partners and just figure out entrepreneurship, especially the tech space because that's what I was interested in. And yeah, I needed I needed a business partners. by myself some time. So I sent up for a master's just in case that I needed a backup plan. I wound up dropping out of that master's a couple years later. But yeah, it was a good opportunity. As a startup founder, you need that dropout moment, right? I still have my undergrad though, but I get to say to people I dropped out. I think it's a great story. Then looking back when you

explain this to someone, you know, sounds exciting and interesting for sure. Yeah. Yeah, no, it's a journey. Yeah, exactly. Is that something that you would recommend to people to jump straight in and figure it out along the way? I think that there's a couple ways to look at this, right? I think, yes, sometimes you need to jump in, right? It's important. Like, it's a mindset, and I talk about this a lot in my content, but jumping in and doing and figuring out as we go along, it's a big part of being an entrepreneur. That being said, if we're looking at dropping out, because that's jumping in too, or quitting the job, right? There's a big push in entrepreneurship to like, you have to go all in. I don't know if that's the case anymore. I think that, you know, the stereotypes that exist in the entrepreneurial world don't always apply.

And I think that sometimes you can validate an idea before you go full swing into them, right? So I do think sometimes you just need to do. So that means validating testing. It doesn't mean that you need to drop out or quit what it is that you're doing. Right. I'm also like you don't need a formal plan. Like I talk about this too. Like planning like endless planning doesn't always work.

But I mean having a hypothesis and a test and some guidance or knowing what your North Star is. It can be super important. I agree because sometimes you might be planning until it's perfect, which means you might be planning forever, whereas it might be helpful to find a point where you finally go in and, you know, practice over theory or preparation. Yeah. Did you then have any, like, doubts after you started the business that it wasn't a good idea or you don't enjoy it? I mean, everyone has doubts. I think that's a normal part of. entrepreneurship and life. I think something that I really, really believe in is that you have to accept those doubts, right? Like, you have to let them in and accept them, right? It's okay.

It keeps you on your toes, but you have to find a way to push past them to not let them stop you, right? Like, a lot of times the noise is in your head. And whatever that way is to push past them for you, That's kind of what you need to go searching for because that always really is powerful. It's a lot of times what holds people back. It's the this isn't going to work. It's stupid. And you're doing it wrong. You know, I would do it like this if I were you.

Why don't you become a doctor, right? You should still try to be a doctor, all these things. So there is a lot of doubt. It's human to have doubt. As an entrepreneur, and that's the thing. As an entrepreneur, you always have to find a way. to push past, you know, different challenges and the doubts are a challenge and it's up to you to figure out how to push past them in order to achieve your goals.

What helped you with your mindset? Because it's both what I see from your content and what I've been listening now, you know, such a mindset from what you've been just talking about, learning, not giving up and stuff like that was like an inspiration or everything. always been person like that? I don't know. It's just sometimes it's like you have to you have to go through the trials and tribulations of life and really push push past them but like why am I who I am? I always kind of ask that question myself and why are you who you are? It's hard to answer those. I do a lot of reflecting like I reflect a lot. That's just who I am. So, you know, part of who I am is just realizing that in order to succeed, I guess, you know, not to turn this into a therapy

session, right? But, you know, as a kid and growing up, a lot of things held me back. And I've had conversations with so many people. There's not one thing that has, like, you know, providing me that self-help or that personal growth. There's not one book I love to. It's just a combination of all the conversations I've had over time. Right. I've listened to so many successful entrepreneurs speak and share their story, right? There's not one story. It's a collection. It's a collection of reflections, stories, conversations that I have day-to-day, internalizing that data, what made them successful, what helps me not stress out and push past the doubt. But I think I'm very in tune with what works for me. So going back to this, I guess I'm really focused on

what works for me and not what works for everyone else. It's not what works for Thomas. Thomas, whatever works for you works for you, that's great. And I want to hear about it. It might not necessarily work for me. So that's kind of my mindset. Thinking about that every day and trying to figure out what is it that works for me. What is it that pushes me forward? I like it.

And I agree. I think it's good to listen or hear from others so that then it helps you to figure out what works for you because not everyone is the same. Everyone has different conditions, different mindset and everything. So yeah, it's a good message. Yeah, and then it becomes a habit, right? Like you start thinking like this for like self-improvement, personal growth. And, you know, for me specifically, it's like, okay, well, if mindset is what pushes me further, right, the more I think about it, the more I write about it, the more I talk about it, the further I go.

Right. So it just comes back to them habit forming. The more I do something, the more just becomes a part of who I am. And yeah, I would say it's just, it's just, it's. something I practice and that's why it is who I am. It's just it's easy for me now. Probably was harder back in the day. You know, I'm really happy to hear this because then it makes all sense to me what I see in your content because obviously we've never spoken before so I know you just think your content on LinkedIn, but it can be pretty much anyone sharing

motivational stuff and positive content. But now when I hear this, it makes all sense to me. Thank you. Right. Like, and then I appreciate that. When I right that's and then I try to be clear in my message it's not for anyone else it's not for everyone else it's it's a literally a reminder to Corey this is what you thought about this is what you think this is what you believe in now put it out there and act on it yeah can you then tell us more about your second business the co-health if I'm not mistaken yeah so co-health it was a mobile patient education app we partnered with hospitals across Canada you know you leave the hospital at the doctor's office. They usually, I don't know if they do this anymore.

I'm assuming not. It's all online. But back in the day, like 10 years ago, used to leave the hospital with papers and all this information and this is what you should do and this is what you shouldn't do and this is when you should return back to the hospital or the doctor. And so we basically, we created a content management system for healthcare providers for them to digitize all of that information for further for their patients. Great experience. I called that my MBA because I was like my first business out of school with no business background. And I learned a lot of what to not do, right? I think going back to your last question, it's like mindset.

It's like you have to make the mistakes to kind of like build the habits. And during that time, I learned focus is super important. Like being hyper focused, not changing things every single day. I learned how to manage teams, work with teams. I learned about talking to the users. I learned about business models, how important it was to validate business models early on. right it was a frame of a medium model sometimes frame and models work but you know having a clear path to revenue there was a lot of takeaways and that's why I call it my MBA because I didn't

have that experience but I needed that experience I needed to go through that process to figure out how to run a business how to do business yeah and it sounds or at least to me it sounds like very ambitious idea and based on what I write or what you said it was successful because it raised six figures, right? Yeah, yeah. You know, just find it impressive. So I'm glad to hear that it was successful. Thank you. No, it was a good experience.

I'm more successful on what I learned and when I took away from that experience that allowed me to start the next business. And the next one was related to health as well, right? Yeah, healthcare was my passion, as you could see. Like, that's why I went into the healthcare and that's why... We can see the pattern of helping to people, which is really nice. Thank you. Thank you. I hope. I'm happy to hear that, so I'll let her know later today.

And the third one, as you mentioned before, it was in the US, so different country, right? Yeah, yeah. No background. Quite a challenge. So, you know, such a bold idea, weren't you afraid to go into something so unknown or completely different environment? Yeah, so learning from the first business, it's very hard, you know, based on the type of health system that exists in Canada, you know, the market was really small to start in Canada. And the U.S. just had, you know, the market was so much bigger. And so starting there made sense because, you know, if we could gain that market, traction in that market, you know, it was big enough to create a sustainable business in our minds. And then we could scale it

into Canada or other countries. So, you know, challenging, yes, but necessary in our minds or strategic to be able to build a sustainable business. So the challenge isn't what scared us, right? Like if we're scared of different challenges and we're building a business, it's going to be hard to succeed. I'm not saying you can't, but you just sometimes have to attack the big problems right at the start or break them. There's many different ways to break down a problem into its smallest component, but in terms of the market, it just made sense. And that's really why we're focused on it. And with your businesses, Was it always like you and then finding the team?

Or did you have people that you always worked with? Or what does it like? Yeah, it's always been, I would say, like, finding people early on that you work well with that complement your skill sets and building it out with them. It's never been just me. It can never just be me. I don't believe in that. Even if you have the title of founder, right, you need that team, unless you're running,

you're a solopreneur, but even then, you need to find the right partner. So to go back to your question, it wasn't just me. It was some really awesome business partners, teammates that helped grow these things and make these ideas a reality. And like, you know, it's clear to me that there will be something that comes along. And, you know, I've learned over the last little bit not to force things, but to really, you know, in the moment in the operation, is right, explore this opportunity. So, you know, whether that's investing in something or

supporting a team and kind of being a silent partner, that's always something that I'm interested in. But, you know, there will be something. And it's important to, you know, like I was saying before, put it out to the world, especially with my content. So there will be something, you know, that's my goal. And it exists in some universe, maybe not in this universe, or maybe it doesn't. Are you struggling to stay consistent on LinkedIn? Fanpost helps you create high quality posts in minutes, so you can write faster, show up more, and stress way less. Built by creators for creators.

It's the easiest way to grow your presents without burning out. Try free at fanpost.com. Yeah, of course. And then in the future we get unexpected news that maybe something exciting happens. So good to put it out there and then what you never know. Oh, yeah. So then actually or obviously a big topic when it comes to LinkedIn. So can you say, Corey, when did you start?

Or maybe when did you discover potential of the platform? Yeah. I started LinkedIn. I've been on LinkedIn for years. It's been the best platform for business growth. You know, from my last business, we were selling the financial advisors. Before that, we're selling the healthcare professional. kind of the admins where they're all on LinkedIn so it's all I was there I wasn't creating content

and when I left my last business something I wish I had done more of and that I reflected on was I really wanted to put myself out there more I felt that I needed more of a voice and you know I looked at what a lot of good founders were doing and they did a really good job at being seen so about a year ago, I would say last March, I started writing on LinkedIn. And the content was pretty crappy, a lot of AI generated stuff, but I still just did it. It was more of the habit, right? Like, it didn't matter. I was just doing it. People I haven't heard from in a while started reaching out to me. People started commenting. So I was starting to see, like, you know, the power of being seen. I started doing it more. I started bringing on a team of VAs. I started building out operations

and instructions because it's very time consuming. And the output of that, you know, I gained so much, right? I started feeling more confident. People started asking me to be on podcasts. People reached out to me to talk business. It just made things when I reached out to individuals and made it easier to get their attention because they felt like they had already known who I was through the content. So yeah, I started a year ago. And the ROI has been like the personal growth, the confidence that I've built. And yeah, there's been opportunities that have come from it. But, you know, I don't want to say I wish I started doing it earlier. I think the right time to start doing it for me when I was ready. And it's paid off dividends. And I have like at the end of the

day, the most important thing is it just it's a lot of fun for me. Like writing, the creating content, it is so much fun. I enjoy it. And I'm sure beautiful feedback as well. Yeah. Yeah. So it's, it's been awesome. What were we posting about? out in the beginning. Whatever I could think of that day. My breakfast. Yeah, you know, I'd have random thoughts and I'd try to write them. I did a post on product market fit or my first sales campaign with my dad when I was like

three or four. We'd write NHL players, basketball players, celebrities to get their autographs. Things like that. Simple stories. My first, you know, I remember with co-health when we were launching with our first customer, I shared that experience. And then, yeah, over time, it just progressed into kind of mindset, kind of like what I was thinking every single day. Who knows what I'll be thinking next year. But I'll write about it. And can you compare? What was it like before on LinkedIn

to now? Maybe, you know, the over a scene, number of people, content. Yeah. I don't pay too much to what other people are doing, to be honest. But I look at what I've been doing. Then I talk about this, and it's kind of something I've really bought into where it's, I found my easy. You know, when I have conversations with folks, I always talk about like finding they're easy.

That is an important concept that I'm really focused more on, right? When I first started doing LinkedIn, I was writing every single day. It was hard. I was trying to search four things to talk about. And then, you know, I was trying to play the game in a way where it's like, okay, well, this is what people want to hear about.

But once I found my easy, and it doesn't mean it's something that's actually easy. It could be hard for you, but like it's a little easier for me. It became so much easier, right? Now I don't have to worry about content for the next 70 days. It's all written. I have a system in place that makes it so much easier.

Like, it doesn't really take much time to do the LinkedIn stuff anymore because I put these systems in place. It's become easy for me. I found something that, you know, when I'm writing, I'm just writing about what I talk. about like if I'm in the shower and having a thought that's what I'm writing about if I'm going to dinner with my family it's something that I can talk about like I'm writing about what I would be talking about with my friends with my family

with myself what I'm dreaming about and because I'm doing that it's easier for me it's not like I'm struggling and forcing myself to find the next thing to write about I'm just doing me can you then say that you enjoy it yeah I love it it's amazing it's a lot of fun and then yeah there's more people on LinkedIn now, it's growing. It's a big opportunity. I understand that. There's still time to grow and there's an opportunity in the business space. It's a really good platform to be on. Right. So that's something that I try to recommend to people as well to find the way how to enjoy the whole journey because it may not be easy to show up consistently every day

or doesn't need to be every day, but regularly. But if you find something that you like, that enjoy that you're looking forward so it just makes it much more easier? 100%. And that's that's why I say. Like you find your easy something you enjoy. You're going to, it's going to be so much easy to build it into a habit, right? If you hate it and you're struggling every single day, it's not something you can talk about. Then you're, you're struggling. Sure, you can find a way to do it with a good system. There are people that are really good with systems that figure out how to do stuff like this. But yeah, it's just so much easier when you find you're easy. And I think I'm pretty sure that I'm not the only one,

but something that stands out to me and that I really enjoy. It's like a theme of your content, of your designs, of your graphics. Yeah. How did you come up with that? Or what was the idea or why this in particular? Because as I said, I'm a big fan. So is there like a story behind it or the reason? I don't remember how the first one came. It was just a feeling I had that day and I was talking to my VA. I was like, hey, I have this idea. Do you think we can do something like this? I don't remember why. It probably had to do with a post that we had that was about like a feeling or some sort of mindset.

And it reminded me of this cartoon that I saw at my doctor's office when I was a kid. But that's kind of now our approach. It's like, you know, the graphics really do make a difference. So when creating content, a graphic or goes a long way. And it stands out. And I think it's also something that makes you recognizable because now I think of Corey and I'm like, oh, it's these beautiful designs. Thank you. A little blue guy.

But like, yeah, that's a thing. I think of something from my childhood and or something that's recognizable and it makes it a lot easier. You know, and that's kind of how there are more just ideas that we're testing out, right? I have my team and they go and we test things out. like we see advertising campaigns from the 1980s we try that out or you know the lately what's been working are these like guides for dummies which were these books i used to see around my hearse when i was a kid or when i went to the bookstore right and it's like they're recognizable people see that like i know that it's a little different so that's kind of been my you know our strategy

over the last little bit finding things that are that will resonate that are simple we're not going too deep into the how-to guides because there's enough of that. We're just trying to have fun with this. Yeah, and I like it. I think it works. And I'm pretty sure that you receive a lot of messages like this. When people ask you like, Corey, any secrets for growth and stuff like that? So they're like obvious answers that I would give as well, such as quality content, be consistent and stuff like that. But what would be your answer to a question like this? Yeah, I think there's a lot a lot of answers to this, but I think, you know, it's clear to me there's one thing like that leads to good growth. It's one, the most important thing, right? All the other stuff

is just, it is what it is. It's the quality of your content. I really do think it comes down to the graphic. Like there are a few people that get away with just copy, but they already have a big audience and they're already known. A graphic, a carousel, a cheat sheet, it captures people's attention. I like doing video. I'm really bullish on video. the results were there and the algorithm has changed and now it's not pushing video as much. But I do video because I just think that that's kind of the way of the future. But content, the graphic. Graphic is super important.

And the graphic needs a hook, right? You need a really good hook. But the quality of your content, that's it. It's the one, two, and three. And then there's all these other things that you can do. But I would focus more on the quality of the content, right? Things get stale too, right? So need to find ways to change it up and just finding these things.

You can play the game of just copying and pasting everything, but, you know, that's not always the most fun. Or for me, it's not fun, but I understand why it works. I agree. And I like the answer to answer for people who are looking for shortcuts. It's just about the quality of the content. Yeah. Look, there is a shortcut to that.

There are shortcuts, right, to improve the quality of your content. you can bring on VAs, you can you can bring on a team, you can find topics that are working that are in your wheelhouse that are easy, right? You can find inspiration. For me, for example, I find inspiration the Mr. Men. That's where the little blue guy comes from or the guy to dummies or like different, like you can find inspiration and then you can create it or turn it into something that represents what you're trying to get across.

It's still creative and new. I would say try to stand out. Again, that makes you remembered and unique. Yeah. What then, or can you name like any people that you like to follow or that's our inspiration for you? I mean, there's a ton of people that just are my friends that have come across on the platform. People I don't even know their names that I'll read or see something. I'll be like, it's really good.

So no one like stands out because I don't want to. Yeah, that's okay. I don't want to just list a few and miss a few, but I think that there's a lot of great content writers out there. I have a lot of great friends there. There's a lot of people that I don't know out there. But, you know, like, there's just there's so much inspiration across all the platforms, right? There's people on Instagram, too, that you can take their content and just learn a lot from how they write hooks.

Always someone to learn from me, get inspired by. Yeah. Before, as we discussed the video, it will be shame not to ask you about your signature gesture, my favorite one. I'm a big fan. How did you come up with that? The fist pump? Yeah, it's great. I like it.

This is like every meeting since COVID, and even before COVID, it's like you do something a little different, right? It just needs to be a little different. It doesn't have to be big. You don't have to like just something. little different that is memorable. Like people aren't going to remember my name, but remember, oh, you're the guy that gives a fist bump. And that's kind of how I think about it, right? So I've been doing it since COVID or even before that when I'd leave meetings or I'd give people a fist bump. And then, you know, I'd take meetings with people and I'd give them a fist bump

on a Zoom call. And it just made sense, right? I needed my like thing that I was doing every single day. That's something that I noticed, right? The consistency among different creators, different people who are seen. There was something that was recognizable. They were doing something, a pattern, right? Like, you'd always know them because it was like, oh, this is the person that's known for this. And so something as small as a fist bump. Yeah, it can be cheesy to some people. But it's something that is natural to me, right? Like I do it. I leave every meeting and I have a reason for doing it and it just started doing it and then stuck and it was fun and it became a habit it was easy to form the habit around it because it was me that's what i feel like to me it's

things out as well i find it funny i like it and for me it's also recognizable from your videos thank you no i appreciate that in sometimes i might be annoying when i mention it in the comments i hope i'm no no it's good and that i like seeing that but yeah like you know there's a You're in a meeting, right? And sometimes the hardest thing to do when you're in a meeting is to find a way to end the meeting. Every meeting ends with a fist bump. So that means when I go to an individual and I'm like, hey, great meeting. Fist bump.

I end every meeting with a fist bump. It helps me not ramble. When I have a meeting and people are like, oh, wow, virtual fist bump. Nobody ever does that. It's like, cool. You created a moment of wow, like something that's going to be memorable. LinkedIn, it's fun too. It's just it's easy.

I go for a walk with my dog. I know now I need to take a fist bump boomerang that day. Yeah, I like it. That's guys. And before you mentioned also Instagram, so what are other social media platforms that you are present on? I am on Instagram, coming back to delegation,

and that's something I talk a lot about. I have my team running my Instagram account, so I don't really think about it much. I write the content, and then we repurpose it for Instagram in different platforms, and we're doing X, but maybe we'll explore other platforms in the future. What about YouTube?

One day. We'll get there. Yeah. Corey and vlogging. It will be fun. Yeah, one day. We'll get everywhere. Just a coincidence, but your post today was about delegation, right?

That's kind of my word for 2025. I talk a lot about delegation. I think there's a business opportunity there. Catch my drift. You know, I think that it's something that a lot of founders hold off on or can it can be challenging for a lot of founders and it can hurt the business so I think delegation is a very important thing and word of 2025 word of 2024 was thoughtfulness so this year I want to help people delegate more and give them resources to do that I guess or I think

that one of the obstacles for people when it comes to delegation is to give like a give away responsibility to give it to someone else. So what would you advise people in such a situation or what helped you to overcome it if you faced it as well? Yeah, I think that good documentation always helps. Right. So there's a few things. It's like you have to find people you can trust.

So you have to have clear instructions and clear guidance for them. A lot of times when we think we're delegating, we're just talking at people, right? There's actually no clear instructions. We think that they think like us and they sound like us and all this stuff. So clear instructions, clear documentation, start small, right? That's super important. Like, don't just throw a list of things.

Make sure if people feel comfortable to ask questions. A lot of times people don't ask questions. You have to find a way to throw out their mindset that, oh, this is so easy for me. Like, I don't understand how this person doesn't understand it. Yeah, it's easy because we've been doing it every single day, right? I get it. So there's a lot to it. And then, you know, like actively find a system, right? Find people to delegate to you. Like there are so many resources out there. There's honestly, like, the best thing to me has been finding my team of VA's. They've made my life so much easier.

You know, I have a team that helps me stay on track. And then I get to delegate to. And, you know, I build trust with them every single day. And how to find such people? Because I think that's maybe a challenging one. Of course, you can ask if you know other people for any recommendation and advice, but finding the right people that you can trust that you can rely on, it might be a challenge. Come chat with me. I think I can help in that space. You know, happy to provide some recommendations. My team has been super helpful in helping people find VAs. So I'm always happy to act as a resource and help an individual find someone that can help support them that they can delegate to and how to build a process to support a VA team. That's something that I've been.

really focused on. I will remember that. Then I will come in the future and need it. All right. I like that. Fourth business right there. What are your plans when it comes to LinkedIn, Corey? Besides growing, inspiring people, maybe teaching people. Have you got any other specific plans? Just having the most fun. That's it. I enjoy it and I just want to keep waking up every day putting my post out there and having fun with it, feeling like it's not a chore or a job. I like it. I wish everyone had such a mindset and felt like that. Thank you.

So then before the recording, we actually discussed that you are currently based in Mexico. Yeah. So are actually someone who's been like traveling or living in some kind of digital nomad life? I'm a fake nomad. No, I have a dog now and it's hard to like actually travel. I like the idea of travel. Like that's my dream, just travel. But no, home base.

have a standing desk, two monitors, I'm comfortable here. I just like the weather and knowing that the beach is a block from me. I don't go to the beach. Is it actually a beach in front of you or when you look outside of doing it? It's a block. If I go on the roof, I can see it. But I know it's there. I barely go to it.

But the good weather, people, good food, quality of life, the cost of living. I think traveling is important. A lot of my friends are digital nomads. It's not my lifestyle that I want right now. But it's awesome, like to be able to work from wherever. I support it and I think there's no better time than now to do it. Yeah. And so do you plan to stay in Mexico or have you got any other destination that you want to settle later on or maybe even come back to Canada?

I don't know. Everything's an option right now. I'd love to go back to South Florida at some point. Canada's home. It all depends. We'll see where life takes me. Although it may be quite a change from the weather where you are currently based on the Canada.

Yeah, I'm not a fan of the cold, so big change. What do you then, Corey, do you like to do in your free time? What are our hobbies? Hanging with my dog. I think, you know. What's your dog's name? Miko. Miko.

I hang with him. He's a Mexican street dog, so I was coming home from dinner a couple years ago when he followed me home and I had to, he adopted me, I like to say. Some people like to say I kidnapped him from the streets, but I like to think that he chose me. But yeah, spend time with my dog, relax. I do boxing in my spare time as well, but like just for staying in shape, I like to eat. I guess it's a tough one with Mexican cuisine. Oh, yeah.

So much delicious food. Oh, yeah, a lot of great food. And what about when we discussed before, like inspirations? Are there any books that were impactful to? or that you would recommend or that stuck in your mind? Yeah, there's a lot of books at different stages that have stuck with me. I guess the one that really has been super powerful was the alchemist. It's a little children's fable.

There's a quote in it, something like when you want something, the whole universe conspires to helping you achieve it. And it's again, the power of mindset. Like when you really are chasing your dreams, it's really hard to stop an individual, right? Like when you're really putting out good energy, like you're sending out that energy, right? A lot of times good things come back. So, you know, I have an image tattooed on my shoulder that represents that quote. And I'd say that book really stands out, even though it's a children's book.

And there's other books that I've read. Like over the last year, the atomic habits was super, super helpful, right? Like habit building. You know, it's common sense, right? But sometimes you need to read like something that is super like straightforward. It just helps you open up your mind. Oh, that's what I've been doing about forming habits. I found something that was easy, that, you know, was easy to repeat and all that stuff.

So that was a good book. I agree. It's amazing. I would make it compulsory to read to a room. Yeah. Have you actually got like an idea to write your own book one day? Nope, but who knows? Who knows?

We'll see where life takes me. Yeah. And hot topic that I'll be curious to hear from you. What about you and AI? Are someone who's interested in AI? Yeah. talk about it in my content but I use it every single day. There were so many things that I felt like I relied on people to do, especially proofreading and editing and all that stuff. And now I know

how to prompt and I just need that. Like I have so much more confidence because of it. So I don't think it's a hot topic. I think it's it's finding ways to use it. I could use it more. I know that. But it's given me so much confidence in myself and allowed me to work so much faster. It's allowed me to clone me. It's allowed me to have the best resources. Yeah, I don't have to wait around anymore. And I've built the confidence. And it's also taught me a lot about writing, right? Like, you know, you see how it corrects and it edits things. And it teaches you what to do.

So, yeah. So I don't think it's a hot topic. I just don't talk about it because that's not my what I want to be known for. But I use it every single day. Yeah. No, I mean more like that you see it every day like all over the news or on LinkedIn. So it's something that's kind of inevitable, not to see or not to somehow use. Yeah, no, it's like, I can't say you have to.

be using it because it's it no one has to be doing anything but i think that it's super helpful and it's you know running from it may not be the right response but to me i think that it's inevitable it's going to do a lot of great things it's also going to do a lot of scary things you know i i just think finding ways to incorporate it into workflow you know or habits it can make life easier it does so maybe not become reliant on it but you know we did become reliant on calculators I don't know how to do math in my head anymore, so maybe it's good to have AI help us with certain things. What will be our favorite tools when it comes to AI? Have you got? I don't spend enough time playing with it.

Right now it's going to be just little tools that do things really well, right? So like AI is super broad. Chat GPT is great, but it's very broad. So there'll be a lot of tools, I think, that come out that are very specific. So doing like one simple task that really well, over time they will get more complex. But, you know, like, walking a trip. super time consuming, right? Sometimes it's just like do it really well. Like just put the plan in place. I'm scheduling things like that, just small little daily tasks that we don't think about that much. I think it starts there and then obviously it's going to expand. You'll have robots with AI and

cars with AI and everything. So it will get complex. But I look at it like in the short term, like simple. Simple is what helps people understand the benefit and that it can have on society. Yeah. Who knows when we this episode, maybe the stuff we discuss is going to be outdated already. It's already. It gets updated fast. So then, Corey, before we finish, can you summarize like some advice for LinkedIn, such as to stay consistent there or for growth because a lot of audiences from LinkedIn? So it would be shame not to ask someone like you. Yeah. Yeah, no, I think, you know, with LinkedIn and I don't like breaking it down into different

list because it's not for everyone. I mean, it's really, it really needs to be customized. But I think for me specifically is consistency, doing it every single day, same time, having graphics, right, that's super helpful that resonate with people. Any graphics better than no graphic. I think, you know, repetitiveness, right, consistency. It's kind of related, but a different type, where it's like, you know, you're going to get the fist bump. You know what I'm going to talk about. When you meet me, you know, boom, and you'll get a fist bump at the end. too but you know you know that you are like I hope when you meet me you say okay what he's writing about is actually who he is so it's like really that consistency and being yourself in the content

I think that that's super super important and then on the fourth thing is building relationships like having those relationships finding those friends online finding those people that help support your growth and you can support their growth very very helpful and important and is there a fifth point find you easy have fun have fun find you easy right Like, it needs to be fun. If it's not fun, it's going to be hard. And it will be challenging to do it consistently. Exactly.

And I think you just confirmed it in the beginning, as I said, because we obviously don't know each other, but based on the first few minutes, I could see that what you write about is actually what you are like. Thanks, Thomas. I'm good that you are someone who actually does what you post a book. Thank you. Then, Corey, what are your plans for the future?

outside of what we discussed. Any exciting goals, ambitions, or something we'd like to share? I mean, in my mind, it's the most ambitious one. It's to have fun and be happy every single day, right? And that's very hard to do. So that's what I'm looking at. Obviously, I listen on my LinkedIn. I want to help a million.

I put an arbitrary number. I want to help more. But, you know, let's start with a million. People start their business and find their voice in the process. super important for me but yeah how many people are left how many people are left I don't know who knows just a few we'll see in the future how many people attend my funeral no on wood no no honestly like who knows I just help and it feels good but them in the main the main thing is is having fun that's why I do it that's my ambitious goal like it's not easy to have fun every

single day. It is true. And obvious question, it's going to be LinkedIn, but outside of LinkedIn, what are some other places where people can find you or follow you? Yeah, LinkedIn, Instagram, X, I'm on those platforms, we'll see where I go after that. And then question I'm curious about, just outside of curiosity, what are your favorite movies? Favorite movies? I'm not much of a movie person. Favorite in the wilds great, even though it's like the polar opposite of who I am. gives up everything to go live in the wild in Alaska. Towards the end, finds that the happiness is sharing your enjoyment with other people. I like the Wolf of Wall Street, even though I don't like that.

I like it because it's like, you know, it's not the life that I want, but it's just really well done and I enjoy the acting in it. I'm a big fan of war movies. So any of those, Quentin Tarantino, all that. Yeah. Yeah, that sounds good. Cool. Then, Corey, very final message.

Is there any final piece of wisdom or message to finish with before we finish this recording? Find your easy, have the most fun, learn to delegate. I think that's super important. But yeah, like, find your easy and find what you have fun doing. I like it. That sounds great. Then I want to say a big thank you, Corey. I really enjoyed the recording.

It was great to meet you even outside of LinkedIn. And as I said before, I can confirm. that's the person that I would expect from LinkedIn that you are. That's what I'm saying. So thank you. It was a pleasure and I will keep following and supporting. Yeah. And guess what we have to do now?

How do we have to end? You got a fist pump it out. Boom. Thank you, Corian. Take care, Thomas. Thanks for listening to Produce by with comment. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback.

Speak soon.