Produced By - The Authority You Earned Offline: Turning Reputation Into LinkedIn Visibility | 162: Martina Kikic

Episode Date: July 27, 2026

Martina Kikic is the Founder and CEO of The Peace OS. She is a LinkedIn Authority Advisor for senior leaders, founders, and C-suite executives. Based in Dubai, she helps people turn the reputation they have already earned offline into a clear, trusted, and visible LinkedIn presence. Not through empty numbers, generic content, or performing for the platform, but through clarity, positioning, trust, and authority that already exists. In this episode, Martina shares how she started on LinkedIn with no network, found her voice, changed her niche, and built a business around helping others become easier to find online. We talk about LinkedIn psychology, why generic content does not build trust, the mission behind The Peace OS, and what it means to show up without losing yourself. Connect with Martina:https://www.linkedin.com/in/martina-kikic/https://thepeaceos.com/https://martinanewsletter.kit.com/ Timestamps: 00:00 - Why safe content makes you forgettable 01:11 - Welcome to the episode 01:25 - Meet Martina Kikic 02:05 - Dubai, job rejections, and discovering LinkedIn 05:59 - Starting on LinkedIn in 2024 06:17 - Changing her niche and finding momentum 08:10 - Building a network without open doors 09:31 - Why viral content is not the goal 11:10 - Why LinkedIn is a networking app 12:56 - Fear, posting, and playing it safe 15:44 - Why generic AI content does not build trust 18:13 - Finding your voice and standing out 20:28 - Writing like you are talking to a friend 22:53 - Finding clients on LinkedIn 23:38 - Why your profile needs clear positioning 25:07 - Teaching LinkedIn who you serve 27:35 - Commenting, trust, and better outreach 29:55 - Why visual identity matters 30:49 - The meaning behind The Peace OS 37:59 - Peace, workplaces, and breaking the cycle of hurt 41:31 - Being friends with your competitors 44:46 - Prayer, walking, and finding peace offline 47:17 - Books, psychology, and true stories 48:17 - Martina’s movie recommendation 49:17 - How to work with Martina 51:28 - Final advice: be kind and build your visibility 53:38 - Closing thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The LinkedIn is going to be visible. And that is that fear because we don't have control over it. Because if we are starting from zero LinkedIn, when you see this mindset, if we are going to post now and we already have colleagues, friends, family, we're not going to post. They're going to be a fear. If you're going to go from the scratch, maybe you want to be the different name, you won't have that fear because people don't know you, right?

It's in the head because we naturally, we want to be liked. It's in a human nature. We want to be accepted in the society. It's like an animal tribe, but we evolved from animals. So we want to feel belonging. It's natural. It's common. That's why even I see creators spent years on LinkedIn.

They still feel that fear and they're playing safe. And safe is not being chosen. Safe is being tasteless. No one is choosing safe. Even if you put like a so great thought, so great ideas. Can. Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys.

Thank you. Hello, Martina. Thank you for joining us today and welcome to the show. Thank you, Thomas. I'm so happy to be here with you. Thank you for inviting me. Thank you. Let's move forward this.

So Martina, for those who don't know you, can you please introduce yourself? I'm Martina Kikic, originally from Croatia, but living in Dubai for the past almost 10 years. The journey was everything but not normal. Like every year brought me something unexpected. That's year. Like every day is bringing something new. So when someone tells me like, you need to have a five-year plan. I'm like, what?

I don't have five-minute plan. What do you need a five-year plan? So, yeah, my journey even in Dubai and before Dubai was always unexpected. So I was even working with the senior executives before I was right hand to the founders, C-suite level. And that's where I realized their habits, their pain, and especially mind pain also at that time, whenever I was trying to find the job, my faith. LinkedIn didn't give me much opportunity

where they're old books call textbook manual I was applying, rejected, apply, rejects, apply, reject and like playing a ping pong with that thing until one day when I decided just out of blue to post

something random. It was like a code when I see nowadays it's like wow, seriously. But I got like a, I got like, 30 likes and it was like, oh wow, okay, this is interested. So I posted another day and another day I got like around 30 likes. It was a cool key. And then one day I got two million impressions. And I was like, okay, maybe there is something in the whole of this. And that's how I decided to

check what is this LinkedIn about? What is connecting with people? Why people resonate with one boost, not with another one. And at that time, I was boosting mostly about leadership and management content, which sooner after that, UAE even got me on their ranking list of being number one, the UAE for this content based on the Fabicon. And people start asking me, how are you doing this, Martina? What is the trick inside of this? And no, I won't going to lie. I was part of the communities because I wanted to learn more. And all of that then got me to the path of telling people how I'm doing it and then realized, okay, Martina, why you shouldn't actually do this for others? You actually have an offer for others. And that's the point where I realized that I have

so much knowledge of the previous communities. And okay, now I know what's actually working, what's not working out on the long of the way. It's like, okay, let me give some offer from my end. And especially because when I started, no one told me why something doesn't work for me. And this is what makes me different in the entire day's story is where I have, I call this wiring assessment on the beginning of my session, where I actually map how you think, how you operate, what might come difficult for you on LinkedIn. that commenting, writing, messaging people, connecting what feels that you are not you on LinkedIn.

Once I know those gaps, I can suggest you, no assistance for you. And this is how I started. I'm working with the senior executives with C-suite level. Literally, what they earned on such a hard way offline to translate online. That was my gap before. And I realized so many other people are. missing. They're applying and being rejected, applying rejected. But give something additional to that CV. Put yourself, you know, in front of others, stand out. And yes, even like now,

yesterday, my previous client told me, I got accepted in Abu Dhabi starting from the first of September. It was like, oh, wow, okay. So results compound even weeks and months after we finished. And this is like the best part for me, though. Yeah, that's me. Yeah. Not that short answer, but... Give us a bit of perspective. When was it that you actually started on the platform?

I started in October, 2024. Because I think it's always useful or helpful to remind when you started or for how long you've been showing up or posting because I think people want quick results and overnight success. That's true. And my journey, I would say it was a bit longer just because I was, as I said, I started with the leadership and management positioning, creating that consistency in that niche. And then I changed to personal branding and thought leadership, which is completely another niche. And people think, oh, you started 2024. Yes, but I started with one positioning. And with one positioning, you need a couple of money.

to gain traction. And now imagine if you change your position, you're basically starting from zero. You have a different audience. You have a different followers already built before. But I took this as a challenge, and I'm glad that I did, because soon after me being ranked number one

in leadership management, I was ranked even in our personal branding, which I believe it's more helpful for people because I feel that people are also frustrated with these AI boots and, you know, who is being chosen and not on this LinkedIn. So that they know real psychology, how to create that trust, how to connect before hitting that connect button. Yeah, that is. I agree. And I think what's important is that if there is a demand and if it's something that you enjoy, that's what's the most important, isn't it? Exactly.

Exactly. I do, I do enjoy positioning others just because I was close. I was close. I wish that someone showed me. I wish that someone introduced me to right people. But I was never part of those networks. And always people, somehow people, even with half of my experiences, you got chosen over me. I was like, seriously, I had this guy. I mean, look at this CV, look at my CV.

Why? Yeah, I know. So I was always frustrated. And yes, I didn't have a network of people. that was again the most frustrating part. And then I realized, look, Martina, if no one is going to introduce it to people, you make sure that your name is out there. So you will become undeniable.

You're going to create those circles of people. You don't need to wait that someone is going to introduce you. You might not be coming from wealthy family, powerful family, or I don't know in which ways you come to those circles. you be who you are and someone is going to notice you. And for that, it takes a bit of time. But it's also a strategy. How are you going to approach those people?

Where are you going to comment? How are you going to write your pose? How your profile is going to signalize to those people? Everything matters. But once everything is hit, you are going to enter to those circles. I know to say, I might not enter those circles through the front door, but I created my back door and the window, you know? Exactly.

And as long as you continue, you are creative, you are yourself and you do the work. Of course, it might not happen immediately or that quickly as people wish, but if you continue, it will work. And especially if you follow all psychological signals, it is part of my advisory as well. I have a six weeks throughout the six hours going in a depth of each person and each person industry, their thoughts, their expertise, showing what's actually working. Actually, today I posted for who is not my advisory, who I'm not coaching. And those are people who want a viral content not to actually matter in the right circle.

Sorry, this is not me. I can guide you to a person who will give you that. And I know what is that type of the content. Sorry, I'm not promoting this. I'm not for that. Because that is going to give you flashy numbers, flashy impressions and likes, but zero on account. And the zero deals are people going to choose you.

No, that's not me. Sorry. Just the comparison game with the numbers, isn't it? Exactly. And just feeding ego. It feels nice. I won't love. It feels nice.

But at the end, are you here to chase flashy numbers? Or, I mean, are you wasting your time on LinkedIn just because of these flashy numbers? I mean, everyone choose for themselves. That is true. And important that everyone, of course, has different goals on LinkedIn. So one person may have this goal, the other person, different one. So you never know what that person is chasing. And also, you don't compare yourself to others because you never know.

what's behind it and what's the whole context. Exactly. But when you understand each platform, I know to say to those who are for a vital content, I know to say to that person, LinkedIn is networking app. What does networking app wants from you to network? Can you?

It sounds obvious, but... Why to network? To get something out of that network. I mean, I started it's a philosophy. So when you go deeper in the question, what is for LinkedIn platform, it's quite obvious that they don't want us just to create content, post, and goals. They obviously want us to connect with a purpose, network with a purpose. So that's why I know to say, if those flashing numbers matter to you, work parallel with another social media content platform. Because here, it will work way better, way faster, and way easier if you use for what platform is built for.

And that is for networking. So let's network instead of creating question numbers. I agree. You go TikTok, Instagram or something. And Martina, before, we discussed, like, when you started trying to build your brand, your name to grow your network. And I know it's for me it's a bit obvious, but in case there are people who still don't know how to do that first step or how to start or maybe they're even scared. So what would you advise them? Like how to start like a build that network, you know, grow connections and everything.

Because I know connect with people, comment, but if there's like someone scared or they don't know, what would you advise? Being scared, it's a mindset issue. This is not a LinkedIn strategy issue. and I completely understand because I was scared. I was scared as well. Of what? What have you been scared of? No, like everyone, you know, put yourself out there,

what people are going to think. I would say those kind of regular things. What if no one comes and like my content? Am I feeling like, is it stupid then? Yeah, I literally thought before I hit this first publish button, I thought the world is going to stop spinning. Like, everyone are going to stop and laugh at me. And that was even on my previous last workplace.

And I was thinking like, wow, my colleagues are going to see these. How I'm going to, you know, just come in front of them. They're going to all, you know, say, oh, Martina posted something on LinkedIn. I was so scared. I was scared. Yes, what people are going to think. it's completely different minded when you see from any other social media. And we don't have an issue to come on Instagram.

Maybe you want to hit comment on Instagram. Because that comment most likely won't be visible to anyone in your circle. But on LinkedIn, it's going to be visible. And that is that fear, because we don't have control over it. because if we are starting from zero LinkedIn, when you see this mindset, if we are going to post now and we already have colleagues, friends, family,

we're not going to post. They're going to be a fear. If you're going to go from the scratch, maybe you want to be the different name, you won't have that fear because people don't know you. Right? It's in the head

because we naturally, we want to be liked. in a human nature. We want to be accepted in the society. It's like an animal tribe, but we evolved from animals. So we want to feel belonging. It's natural.

It's common. That's why even I see creators spent years on LinkedIn. They still feel that fear and they're playing safe. And safe is not being chosen. and safe is being tasteless. No one is choosing safe.

Even if they, even if you put like a so great thought, so great ideas, anyone can Google it. Anyone can go in cloud and find out that. There is no you inside. What is the point? I know to say, so what? What will I do with that? If I wanted to know about this, I would go to Claude and find out by myself. What do you have to offer more than Claude would offer me?

Why should I read this when I can read this on Claude? Faster and probably even better version. It's not just like this small pose and I can even prompt to give me even more responses to elaborate. Faster and teaser, I know. Yes, and it's per my pace. I might, you know, ask about something else in the same time. But if you give me your expertise,

how did you feel along the way? What are the signals that you notice during that issue problem? How did you solve it? Because it's easy, you know, to ask Claude, give me steps, how can solve this issue. But that Claude doesn't have your expertise once you tried it once. And this is where you share your experience with others. Same way. And it's not some rocket science, I noticed.

say the same way as you would after that day you would call your friend you will call your mama and you will say you won't believe what happened to me today boss throw me in the fire i think it was on purpose look what he gave me today and at the end of a day he even thanked me publicly wow seriously what a Definitely way, way better than it would come from from Claude. Did you notice this as well? You mean like when you share your own experience or at some kind of, yeah, of course. I mean, after all, there's the reason why I follow someone. I can go to, as you said, Claude or any other AI for information,

but I follow the person because maybe I like the way they write. I like kind of unique approach or perspective. if they add to that content. So I agree. I think it also answered one of my next questions is, you know, how to stand out on the platform, which you said perfectly, you need to be unique, you need to be yourself and just something different because there is competition, there is AI, there are other people.

So you need to have something unique. I know even to say there is no competition because you are won in a billion. No one is like you. That's a good point. But not everyone realizes that. Yes. There is no one like you. It took me a while.

I won't deny. It took me a while to open myself. Even after I was named the top creator in the UAE, even at that point I wasn't feeling fully myself. There was still that fear. And also I see that fear, what if I open myself too much and I repel people? What if I won't have enough deals?

What if I will limit myself with clients, with possible employers? All valid fears. I had them too. But the thing is that months of playing that game brought me zero. Zero clients, zero deals. As soon as I opened myself, over the night, I have no idea. Over the night, pipeline opened. It's not over the night.

Obviously, I was building my content, but I still wasn't myself as soon as I let go my voice. And when I started even recording lives, like, for example, this one podcast, people could connect with me more. Because one thing is placing a random photo or placing even photo of yourself. And another thing is when people can feel it, and people can see your head. energy, your persona, they see like, oh, this is not a random person. It's not like, she's like alien. No, she's normal. Yeah, you're right, because I can feel it as well.

It's different when you see photos or just pose or the profile. And then you actually speak with someone like we are now because it's completely different. It's, I don't know, not hard to describe, but just like different interaction, although of course, it's not in person, but it's on. mine, but it's just different than look at the photos and everything. So it was a great point. I agree. That's what people don't understand about Lingy. Treat it as you would speak to a friend.

Of course, to a friend, you're never aggressive. You're never rude. You're never, you're appreciating your friend. The same way LinkedIn works. This is networking. Imagine you're standing in front of your best friend. That's how you're going to write a comment. that's how you're going to write the post,

as you would talk to a friend, your best friend. That's the entire philosophy in one word, friend. Everything. Because when you see, friend creates trust. But if you're playing like, you're talking to a president of the country and you're trying to perform,

it won't land. you don't need to be someone else who you are not. It's funny when you imagine some of those comments that are super formal in a way that no one ever speaks in a real life. Imagine someone is speaking with you like that. I don't have anything against AI, by the way. I'm not using for LinkedIn. I'm not using for comments.

I do use for other things, yes. But even I know to argue with Claude. And I'm like, who speaks like? who speaks like this? No one speaks like this. Why are you giving me like this? And I'm like, I'm getting response. You're right.

I apologize. I was like, I already told you not to do this. Yeah. You have this in a memory. Why are you still talking like this? I know, I agree. So even glad we'll do this. A quick note before we continue.

One of the things I've realized from hosting this podcast is that I spent a lot of time thinking about the conversations long after they end. That's one of the reasons I started unproduced, a solo podcast where I share ideas, lessons, observations and questions I'm still figuring out myself. If you'd like to check it out, you'll find a link in the description. Now, back to the episode. And Martina, what would be your advice for people to find their first clients on the platform? or actually it doesn't need to be only first one, but even people who have struggled to find clients.

I would say first start by knowing who you are. Because I have even people on a call, they still don't know who they want to become. They don't know what industry, in what industry they want to go next. So first of all, you need to know who you are because it's going to save you loads of time. As I told you, I repositioned myself and just took me way longer to come here. where I am I right now. Own that positioning. You don't need to go very niche down into which you are doing, not necessarily.

But own your field. So for example, if you are doctor, you're posting everything from being a doctor. You can come next day and become an engineer to different industries, right? Yeah, yeah. see people are doing this because if doctor doesn't work, they're going to jump into engineer because they see cybersecurity is working. Now, this is mixing a lot and your LinkedIn is going to work against you. So first of all, know who you are.

Secondly, optimize your profile. Now LinkedIn can read your profile and position you based on your profile in front of people, want to attract. And at the same time, those people are going to be visible to you. Just because LinkedIn is matching who you serving and who you are to those groups of people. Before, you even had to write hashtags. Now that that is not the case, you don't need to write hashtags in your post because there is a search bar, people, there is like you can type the keyword, you can type penny word, hashtags really don't make any sense. It's like, yeah, 10 years ago.

It's like Instagram. It was, before it was useful because it would categorize posts, but now really don't make any sense. And even more than that, your LinkedIn is actually matching your profile to your audience. And it's going to be visible to you. Third, even if you don't see that, your feed is going to signalize them. If you see the content or people that you're not serving, you don't want to see, unfollow those people. Say not interested.

Teach the algorithm, teach the LinkedIn who you want to serve. And it's going to show you more. How it's going to show you more? When you comment to those people, that is again signal to LinkedIn. she's interested into this group of people. Let's put more people in front of her. First of all, you need to be visible. Fourth, common, common, comment.

Common, common, common. To all your ideal clients, to your peers. You know, don't you just, you know, be there being pretty. Just, you know, share value. Give something. You know, it's nice that you are pretty and that profile photo is awesome. Great.

But put something, you know, useful, helpful for other people. Share everything. I know to say share everything. Because if you share enough, someone is going to say, wow, if she really shared so many in the posts. And usually why compounding is working, because if someone sees you after third month of you posting, they're going to scroll through all your posts.

They are going to read all of that. And if you shared so much, they're going to think like, wow, this person is already giving so much. I want to work with this person because what she will give me personalized for me, this is brilliant. They're not, people typically are intimated by people who are, you know, creating this false urgency and scarcity without giving anything. I know to say, like, they're giving in a post bone without a meat. You know, just throwing something, but without nothing. And it's like, okay, what I'm going to do now with this? You just gave me something without actionable what I can do.

It basically just gave me a bone without the meat. So what I'm going to eat now? Just a bone? No. Yeah, it is too. Yeah. So comment, comment, comment. And then you're going to see.

that those people are going to visit your profile because of the headline that's standing in front of you below your name, you're going to check your profile, see well-optimized profile, check your posts, and then they are going to either connect with you, send a message or even start following you, liking your content, and that's your entrance, how you can see them. Those are signals. reach them out. You're not pitching at the first message. You're not offering anything. You're being human. Like a dating. You're not proposing. You won't propose your girlfriend on a first date.

I mean, in some culture, it is like that. But I know you say this mostly for the Westerns. They're going on at least two, three dates before actually start even dating or thinking about the marriage. So I would definitely suggest, you know, just developing, nurturing relationship before jumping to that call. Discover what is the pain, what you can offer even now. Maybe record a long video, maybe send free PDF. Just share, give something before you ask for yourself. Create that safe zone in another person. That is the real deal. I like it. And I I agree. I would just add be also patient because it takes time you need to or at least try to build some kind of trust which also takes time and be realistic because people often get a lot of

pitches so it's likely that you are not the only one. So firstly again be patient and secondly as you said try to be creative for example loom video or something else because if everyone pitches something same something similar try to come up with something that stands out and that is somehow different. And give them the reason to be the one that they choose in the end. Exactly. Exactly. Also, as we spoke about this, such as the profile, I just wanted to mention that I really like your branding on your profile. I think that colors that you chose, just to me, it looks really cool. So well done on that. Thank you. Thank you. Thank you so much. I had a different different styles I won't deny. I was always experimenting. But then at the end, you need to

show yourself in which circle you belong. Visual identity matters a lot. If you are also posting pictures of you only from cafes, don't expect that on the next call you're going to close a client for $10,000. People want. want to see who you are. This is all, this is ecology. People want to see in which circle you belong and keep it consistent. So, yes, I wanted to be a bit different. My was always green color like yours.

So we are very much. Team greens. Team greens. Anyway, my company name, I called it the PIS Consultancy. because in the depth of why I call it, it was exactly people are hustling so much every day that they forgot what true piece is. And they're trying to calm them by shopping, more money, more hustling than families of suffering. They're healthy suffering.

So they're going to gain so much money And after 20 years they're going to spend that money to Make them healthy again or trying to You know repair the time with all they lost in the meantime Lost time with their children who are the grownups It doesn't need to be that way It doesn't need to be yeah So if I can share something where was my struggle

And how I solve that struggle to make a need for someone else, I'm all for that. I know to say people, it's good to hire consultants, advisors, because we cannot know everything by ourselves, but we can enrich ourselves by hiring those people to help us on our journey. You don't need to take one course on personal branding, another course in the finance,

third course in investment, fourth course. It will take so much time when actually a person who went through all of that can actually tell you in a few strategic hours. You don't need to go through all of that alone. I was that person, by the way, before and I wasted so much time. Then I realized that's, that is the beauty of our society. We are all different in different industries. And that is the point.

We can always support each other. I agree. It saves time, headache and tears looking back. And also as we spoke about the profile, something that I remember and I find interesting and was curious about that in your tagline, you say that you are, I think, allergic to LinkedIn nonsense.

So in your eyes, what is LinkedIn nonsense? I mean, I have something maybe as well, but what would you say? Oh, man, this is so deep question. Symptoms are different. Symptoms are very different. Yeah. I get rash if I see obvious AI.

If I see obvious, why when I say AI, I don't have anything against people who are using AI. All cool, you know, preference of each person. But obvious is when it's so abstract. when it's like copy and paste textbook, when it's so abstract that I'm thinking, does this author even know what he wrote inside? Or maybe it's confusing even for the author. Did he read this?

I don't know. Does that person actually understand it? That is for a symptom. I'm getting rushed instantly. And then what can I even comment on that pose? Summarize it like they do. You know, like a summary of the post and just agree with that. And that's what I see, that's what I see that people who opt for those type of the post, first of all, feel safe.

When you talk abstract, you're not talking to reader in your voice. You think it's safer. People are going to like you. But people can't like you because they don't understand you. How they're going to like you? I mean, even if they understand and disagree, at least they're going to leave. But like this, they're confused. They cannot make any judgment about you.

Do they like you or not? So it's safe? In what sense it's safe? What safe means then? What is a safe content? I feel like it's just to fill the content that I don't know, doesn't. I know to say. I know to say.

Inchult anyone that everyone likes and that everyone agrees with, I guess. I know to say, writing too many words without saying anything. It's like those AI comments that give you the whole paragraph. I read it and at the end I'm like, okay, thank you. Semraves my post. I don't know what to say now. Exactly. And then what I see, those people typically or senior people.

and they don't see any traction, very low impressions, few maybe likes, and then they boost that post. They promote, they pay. And still they're stuck with five likes and two comments, even if that. And they keep paying just to, you know, feel a bit better about themselves and about that post with at least five more people like. and they're going to kill that boosting. But the problem with the boosting post is

LinkedIn is saying, boost your post to something in a sense to promote to people who matter. How LinkedIn is going to know to whom is going that post? If you're not writing for those people, if your profile is not optimized for those people, to whom is going to show that post when you boost it?

And you're boosting for your clients, or maybe your peers, to whom is going to show, maybe it's totally someone random outside of your industry. You're maybe a financial director, and your post is going to be pushed to doctors. You keep paying for what? Your profile must be optimized well and signalized well with your post.

That might work with a boosting. But if you have nailed down those two, you don't need boosting your post because right people are going to find you. It's like to get the foundation right first. Similar when people look for some advice, how to grow or this and that, and then you see that they don't really have optimized profile

or content strategy or not even post like a quality content in the first place, but still they want that secret that makes them grow overnight or something like that. Which is sad, but it's true. Then, Martina, of course, just to be aware of time, you briefly mentioned a piece OS before. So just can you tell us a bit more about it to maybe tease it more, introduce it a bit more in so that, you know, people are curious to discover more about it and to promote it a bit as well. The piece OS is, I posted more before about it. And I'm posting once in a while nudging piece.

to be in peace with each other. I see so many wars, battles in offices. It's incredible. Toxic cultures. People are coming with knots in their stomachs to those workplaces. What I notice, people have less and less patience for each other. They are not trying to walk in a shoes of another person. We're all coming with a different backgrounds, mindsets, cultures.

We cannot know why certain persons said this and this way, and you were expecting something else. Be more understandable towards others. Forgive. Just move on. As you would like to be forgiven, forgive others. Just move forward. Just live at peace.

I see so many people trying to escape those guilt and feeling of choking them into again hurting someone else. And that is never-ending circle of hurt. We have been hurt then coming back home, hurting our families. And then those family members are going to hurt someone else. But if we break that circle by forgiving, understanding, saying, look, buddy, I know that you're under stress, completely fine. I know that you needed a punch you bag. And that was me right now. Look, all good.

I will move on. That person is going to take that and see, wow, she understood me. I saw numerous times when I did this. People would actually stop calmly and went through their day in a way different direction. Just because someone offered them that moment of, call it grace, call it anyhow. Just I understand you. I know from where this come from. Maybe even if you don't understand.

Just try to understand. People don't even realize how many different personalities are out there, how many different, even people who created different attachments throughout their childhood and they're not aware. We all think that people are like ourselves coming with our background, that they will all think like we are thinking, that they're all going to feel like we are feeling. No, they're all different.

You can't compare others to yourself. But if you are keep showing that grace, it's universal peace for everyone. Offer aggression and the circle is just moving on, never endless. Cut that circle of aggression. So that's why I called the company the Peace OS. As you know, I started posting leadership. and management content. And I just wanted to create better place in the offices and the workplaces where you don't

need to hurt others to be promoted. You don't need to hurt others to just to stand out. And the same principle works also in the positioning that I'm right now for the personal branding. You're not going to go against your competitors. you're actually commenting and being friends with your competitors. You're commenting under your competitors. Why?

Because their clients might be just as your clients if they see you under their comments. Why? Why not to be there? Be friends with your competitors. People don't realize this. Right? So I know to say there is a piece of cake for everyone out there. even if you're a friend with your competitor.

There's nothing wrong with that. You don't need to share your secrets. You're not sharing your secrets to everyone. So you're not sharing. You know what you're sharing, what you don't share. But at the end, we can all live in a balanced world, in a harmonized world. We don't need to be rude just to be in our way.

Try to understand the other person. Try to see from a different angle. Yeah, now someone might think, this is so much work. No, if you care about other person, it's going to come naturally. But if you think, only I matter,

and I matter in the world. Of course. Not only that it's going to be bad for someone else. It's going to be worse for you. You're going to feel that guilt and that sleepless nights.

And you won't know why. you know why it's just a matter of hearing that painful truth but after you realize that truth and start working on it it's going to be better it's it's going to release you it's going to make you free and that is all what is the piece o s it's operating system it's going to guide you throughout your life and the personal branding stuff that i'm doing positioning translating your offline hard-earned reputation, expertise to be visible in today's digital world, where AI is rushing and growing with each day. I mean, it's a must in today's world. It's a must. It's become more and more relevant. It's a really nice mission, why, and perpresso. I'm glad

I asked it. I hope that people will hear this and makes them think about. about it because I agree. I think you don't, of course, you don't see it as much and it's not relevant only for LinkedIn, but even outside life and pretty much everywhere. So it's really a great mission. And Martina, just to be aware of time, I want to ask you kind of lighter questions. So what is it that you enjoy doing in your free time or what are some of your hobbies? Free time. I do like praying as I have now rosary. I always have rosary with me. Are you praying for this conversation? No, I was, you know, yeah, I was having it in a pocket.

At one point, I'm going, no, this is not going well. No, I pull it a little. I have to get in my hand. And then you start asking about the piece. I thought like, oh, I hope when this ends or something like, go on. This is like, no, this is not going well. And then you asked me about the PSOS. I was like, okay, okay, okay, the PSOAS, the PSOAS.

I know this. No, no, no, no. You said that really well and I'm actually glad that I asked you that was really nice. Okay, good. It worked. So, yes, every day after I finish with LinkedIn Post, I'm going outdoor, one hour, no matter even if it's outdoor, 46 degrees right now. I'm out door, I'm walking for one hour, no phone, no gadgets, nothing, rosary, prayer.

This is like my alone time with God, with Jesus. This is who I become me. to recalibrate and to again be at peace. Because so many people throughout the day, so many clients, so many demands, emails, messages, you need to know your center and where to come back. So this is one thing. I do like from the hobbies.

I had so many hobbies. I like knitting. meeting, but it is so much time for that. So I stopped that. What else? Yeah, it's all about LinkedIn, friends, family, just not to miss those kids growing up. Yeah, just to be around kids.

I love kids in this building. We have so many kids. So I'm not married. I don't have my own kids. I do love spending time with my brother. and sisters kids. But in this building, we have so many young kids. So whenever I catch time, I just go down and I will see someone and I just, you know, go around and play with them. Yeah. Kids are giving me so much energy. I love being around kids. So this is my call.

Just spending time with kids. Yeah. Yeah. Nice. And do you read any books? And if so, have you got any recommendations? I do. I have a full suitcase of unread books over there. I don't know where to keep them anymore. Collect pin dust. No, no, it's in a suitcase. It's not even collecting dust anymore. I figure it out that dust doesn't help. I do like to read.

I wish that I have more time. I do like philosophy, psychology, anything what real people experienced. I even also don't like random movies. I like always to see which one is based on a true. story. This is a random thing. If it's not based on random story, it's just something random. I want that easily go to see something new. So I always want to be inspired by other people. And that gives me motivation as well. Is there then a specific book or movie that inspired you or

that you remember? Recently, recently now, a few days. back I watched Sarah's oil. It's beautiful movie. I'm totally recommended. I have no idea so I'll have a look. Okay then I want to spoil. I won't tell you about what it is. You can do a teaser to make us excited to have a look what it is. If I see a teaser I'm going to say everything. No, okay it's up to no worry. So on the end of the movie it's mentioned even Rockefeller, the richest man. Okay. And it's starting with the black family who at that time weren't appreciated in the US. And on the end, you will have a Rockefeller. Okay, we'll have something interesting.

Then, Martin now, we discussed it, but can you please summarize where people can find you, follow you and promote any of your services? Of course. You can find me, obviously on LinkedIn. Feel free to send a connection request, say that you saw me over here, how you can work with me, six weeks, six hours. I map exactly based on how you operate.

So even if commenting comes hard to you, don't worry, I've been through that. I will share your systems, how you can make yourself easier alive. If you, you know, stare at the blank screen, don't know what you write, I have a system for that. Don't worry, I got you.

there is nothing weird that I didn't went through or that I didn't hear. So you don't need to be scared to reach out to me. I know one girl told me, you accepted my connection. My question is so massive. I was like, no, I'm still a person over here, normal. No, no, she was shaking. And I was like, okay, no.

So don't be scared. I'm a normal person over there. It might be intimate. some people that many followers, but these are just followers. And you might start it from zero, but after six months you might have the same follower rates. This is really relevant. Don't forget that we've all been there. We all been there.

We all started. Yes. So just hit that connect button with me and we're going to start from there. Don't be intimated if I send a message, you know, you can reply. You can, you know, be there to the normal. try not to use AI messages, I would really appreciate that.

Try not to mess up the name. We appreciate it. I'll teach me at the first, please. So yes, this is me. Thank you, thank you, Thomas, for having me here, though. I really enjoyed talking with you.

I hope that you enjoyed as well. Of course I did. I appreciate her time, and I'm very happy to meet you, at least this way. And before we finish, Martina, one more question. Oh, yes. If there is anything that I forgot to ask you or anything you would like to leave the audience with before you finish? What you didn't ask me? I think you covered pretty much everything. You didn't ask me. Or something that you would like to leave or final message or anything? Maybe

not just given the opportunity. Please guys, be kind to each other. And the future is in your hands. If you keep waiting the doors to be open to you, you can easily just sit and cry because people are not going to show up for you just because you have a pretty eyes. I tried, it doesn't work. No, I didn't try. I'm joking.

I'm joking. Test it. No, no. I'm joking. So it's very easy, it's very simple. It's not a rocket science. anyone can do it, but this is what I know to say. LinkedIn doesn't come with a manual when you sign up. They don't show you that psychology behind the scene, how you can create trust, how you could connect before connecting. You don't need to even send TVs anymore. You're going to become an obvious choice.

People are going to reach out to you. Everything of that is possible to create in no time. And I know to say people, even for those who are transiting to the UAE, with those people I work the most now, I know to tell them, bear in mind that you will need two to three months to create that visibility. You can't come and like thinking in two days it's going to happen something. But when you think you probably spend two, three months for applying with TVs and not. happened, maybe even more. So it doesn't cost you anything. Keep sending the CVs if you want, but keep building your profile because that CV is just one small, small part of you, one, two pages, that's it. Imagine what is unused space on LinkedIn where you can leave your footprints. So don't waste that precious, precious real estate that you have. I agree. Great message to finish with.

overthink it, you can start anytime and have fun along their journey. Have fun, yes. That's the most important. So Martin, I want to say, of course, big thank you, not only for your time, but it was so great to meet you. Junior, enjoy the conversation. So thank you very much. I will keep following and supporting and I will be wishing you all the best in the future. So thank you very much. Thank you, Thomas. Thank you everyone who watched us. I really appreciate you guys and you got this. Just don't give up. Don't give up on the first hiccup. That's it. You got this. Thank you guys. Thanks for listening to Produce By with Tomen. Check the show notes for all the links.

And don't forget to subscribe, like and share your feedback. Speak soon.