Produced By - The Self-Taught Warlord: Building a Business With No Plan B | 128: Mary Ore

Starting point is 00:00:00 I was an introvert. I had low self-esteem. To the point, like, I blended into the background. One time, someone sat on me, like, they didn't even notice me on the chair. Because I just looked down on myself so much. I was just blended into the background. My best color was color black. I was just in the shadow so much.

Starting point is 00:00:20 So when you step on my toe, I would say sorry. You stepped on my toe. I would be the one to say sorry. So I had low self-esteem. I just believed I was all. that was weird because people told me I was a word. I didn't know it was a good thing. I didn't know it was a gift.

Starting point is 00:00:35 Whoever you are, whatever you think is wrong with you, is what would be used to get to success. Your weirdness, your, oh my God, I got a big nose. It's that authentic identity that would separate you for success if you use it well.

Starting point is 00:00:50 So there was one time, when I was younger, I was shobby. Okay, for my kidding, I was fat. So, it's not me crying about being fat. I used it for go-keeping. Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you.

Starting point is 00:01:11 Hello, Mary. Thank you for joining us today and welcome to the show. Hello, Thomas. I'm so excited to be on the show today. Me too. So, Mary, for those who don't know you, can you please introduce yourself? I'm Mary O'er, a very incurable lover of food. By the way, I took a few minutes to eat before coming.

Starting point is 00:01:36 I am a number one, a top branding and marketing professionals. I help business owners get disability and sales online, and I've been doing this for about three years. I've helped over 773 business owners across 13 countries, that cost three consonants, get sales, get visibility, which refused to share with some awards. This is one of my awards here, top 10 exceptional professionals in sales and marketing. I've gotten acceptance into Forbes, BLP, I'm a UPG member, and so many other words. If you check my profile, if you check on Google, I'm Google certified, by the way.

Starting point is 00:02:18 If you check on Google, you're going to find me, you're going to find my brand, you're going to find my company, M-A-O-Digital solution. So I'm somebody who is very passionate about helping people get sales because I realized that when I started as a business owner, I had this, you know, Instagram lifestyle. There's this Instagram lifestyle like you're going to be a business owner in the next six months. You're going to get a yacht. And that was my idea. So I quit. I was offered a banking job. I'm like, no, that's not for me. I'm not a sucker. I'm going to be a luxury yacht owner. owning entrepreneur and then I dumped the offer, which was really a good enough for by the way. People thought I was crazy.

Starting point is 00:03:01 But I believed in that entrepreneur fake lifestyle that showed us on Instagram. So I went on and then I settled my business three months in. I realized that it was a sacrilegious calamity to dump the bank job. And then I was so desperate. I was so desperate. So I was scammed like seven different times by different marketers. I'm going to call this on, please, I need sales. They're going to, they're going to offer me something,

Starting point is 00:03:29 and they're going to tell me, you're going to get sales in one month, in two months. I was so happy because I had promised my dad a car, and I promised my mom a house, told them I was going to do it in like two years or three years. So I really wanted to, you know, I wanted to get things going. So I kept on paying, paying, paying and borrowing. And then I realized that they were just lying to me.

Starting point is 00:03:50 Sales and marketing doesn't work that way. So I had to be that marketer who will not fail for myself because I couldn't find one. Right. So I had to go learn from the beginning, fundamentals of marketing with Google. I had to train for front-end web development with professionals in Wayfell, Jamni, GSM, in collaboration with Fisciola Foundation. I was one of the girls. So, and then I went on and then I started to realize that it's impossible. What I wanted was impossible, actually.

Starting point is 00:04:22 So I was just setting myself up for failure and I want to help business owners not to fall into the trap that I did that I fell into not to be that desperate, not to get scams and it's really, really stressing. You don't understand, like, there's this weight when you say you're an entrepreneur, everybody expects you to make it,

Starting point is 00:04:44 everybody expects you to buy a yacht, everybody expects you to buy houses, and then the reality is you have to face the horror of low sales if you don't understand marketing, if you don't understand branding, and it's then going to kill your business. I agree. And I think what's important is what you mentioned with Instagram, for example, that you saw somewhere there. Yes, it's good to see it as a motivation, but at the same time, don't forget that those people

Starting point is 00:05:16 post only positive things. No one's going to tell you that they felt before that this is like, one occasion out of many and then there are so many people who tried but haven't made it. So it's good as a motivation but remember that's still social media and people usually share only highs

Starting point is 00:05:34 and not really lows. Yeah, so there's this thing I always tell my mentees. Social media, anything you see on social media is a snapshot. It's a snapshot of reality. You can't see it clearly. They're going to post what they want you to see.

Starting point is 00:05:50 So the person who is posting in a yacht might be using AI, might be crying, might be depressed in real life. But there you are saying, oh my God, am I a potato? Wow, why can't I be like this? Yeah, that's just. And it's not on Instagram. I think you can see it on LinkedIn too. People posting. Right.

Starting point is 00:06:11 On LinkedIn. Yeah, I landed this client and made this and that amount of money. But you don't know if it's like one client, made long time ago and they are benefit from that client. And I shock you. Yeah. So back in the days, I think it was early this year. This person I was looking up to on LinkedIn.

Starting point is 00:06:31 She had over 500K followers. So to me, I'm like, oh my God, this is a queen. She's living the life. I want to be like her. And then I'm following her. And then I'm commenting. I'm like, oh, my God, you're so interracial. You're so awesome.

Starting point is 00:06:48 And one day she comes into my DM. if I could give her a job. Oh, oh my God, really? I'm like, how about all the dudes? How about all the quotes? How about everything? And she's like, you know, it's branding. It's marketing.

Starting point is 00:07:04 I'm like, that's not branding. That's coming. That's lying. I put you in my prayer point. I didn't know I was cursing myself because if I were to be like, ah, that would be like backwardness for me.

Starting point is 00:07:17 So it's all the people you look up to. it's all a mirage. And imagine how many other people are like that. You may be thinking, oh, this person is awesome, rich, achieved anything you want, I don't know, followers engagement, but you don't know what's behind it. So I'm not saying that it's always like that, but be careful about it. Not always, but there are so many people who fake it. There's this pressure to fake it.

Starting point is 00:07:44 There's this pressure to fake it on LinkedIn, but do not allow it force you to be. be inauthentic. So there was this day I was talking about something to a followers. It's like, oh my God, how about your private jet? I'm like, I've not gotten to the level of owning a private jet. But then some people who just say, oh, don't worry, my jet is, you know, under that pressure, they lie. So there's that pressure. They just believe if you have like 50,000 followers, if you have like 20,000 followers who are a billionaire. And that's not how it works. You get the visibility and then you work on using that visibility to get the clients to get the traction for your business, for your brand or for whatever you're doing. So people don't

Starting point is 00:08:29 understand it. And there's this very, very annoying thing that's happening on LinkedIn right now. The minute you celebrate something, it's good to use celebration. I use it as a strategy. I use celebration as a strategy for... I know because Mary celebrates all the time. I can see every post celebration of something new. And I have over-tersy celebration that I don't even have the time to post because I post some redact. So basically, these are real things I'm posting. But then somebody who is under pressure will not post, will now come and create fake things and start lying. And when you start lying, you just get caught up in that web of lie.

Starting point is 00:09:17 it's just spires and spires and spires and you don't even know when to stop anymore. So people are looking at you like you've done, you are doing great for yourself and some jobs, which you would really love. People think you are bigger than it. And that's how you keep missing opportunity in the name of branding. So that's one of the errors because nowadays that are Boredim is favoring when you say celebration post. People are celebrating 500 followers.

Starting point is 00:09:43 People are celebrating 300 followers. People are celebrating 3,100 followers. It's sacrilegious. So just for that, this city, people are just saying all sorts of things. And obviously you can celebrate every time you hit 100 or 1,000. So then it's celebration all the time. And I think then in the end it kind of loses its value, if it's too frequent.

Starting point is 00:10:07 If you are celebrating the followers, is what I mean. So what happens when you keep posting celebration 3,000, followers. Oh my God, 3,200 followers, 3,000 3,000 followers. What happens is we'll get that visibility, but then you don't get the credibility and authority you should get. Because you are not like the boy who cried. What did the boy cry? I think it's gold, right? I do know. But I know what you mean. Yeah, you just, every time it's just people don't even have any value they are getting from you. They just know that, oh, this is the say. She's always celebrating they don't connect with you they don't know who you are they don't really get what you do

Starting point is 00:10:51 and how credible you are in what you do they just know that oh this person is just after a while it becomes really obvious that you're just yeah you're using that for visibility and then people get tuned off so it's not a good long-term strategy you can celebrate 3,000 followers 4,000 followers 5,000 followers is good but what is your goal you need to know what your goal is before you start doing 3,100, 3,200. If it's just to just get, oh, congratulations, wow, wow, wow, you want to be an ambulance where they're saying, wow, wow, wow, wow, you can go for it. But if you want real authority, if you want real visibility, if you want conversion,

Starting point is 00:11:36 client conversion, you don't want to just be celebrating every time. Now, this is how I use celebration to my own advantage for conversion. If you notice, when I celebrate something, I celebrate client wins. When I celebrate something I'm writing, I helped over. I'm so excited from zero, I mean, from being scammed by seven different marketers to being named the queen of marketing. That celebration in itself is linked to what I do. That celebration in itself is credibility for my clients to know that I'm good.

Starting point is 00:12:13 So it's not just 301. Everybody can get 3,100 followers, but not everybody can be the queen of marketing. Everybody can. I come again and I'm like, oh my God, I just got awarded. This is, this. I have so many awards, by the way. And for people who are listening to the audio,

Starting point is 00:12:31 they should watch the video to see your background. Just a note. Yes, yes. So I got awarded for being humble. That's not going to help it. It's not going to help with my goal on LinkedIn. I got awarded for, okay, I did something with the Lions Club, it's a global club for premium people, rich people.

Starting point is 00:12:51 I got an award, but it doesn't relate to marketing. It doesn't relate to getting sales and security. I've not posted it. I might never posted. So every time I'm celebrating something and I'm using greens and making sure that they are relevant, they tie to what I do for people, getting sales, getting visibility, website development, account management,

Starting point is 00:13:11 LinkedIn account management. one in ads for people. Strategy. If it doesn't connect, I don't celebrate it. I don't just come. Oh my God, I'm so excited. I just got beating by a bee. I'm the first person who got stumped by a bee in my entire lineage.

Starting point is 00:13:30 No. Yeah. No, I agree. I think it should always fit your strategy because also you don't want to post just for the sake of posting. It's like, okay, I got this. I post it there. But firstly, you don't want to confuse your audience. And secondly, I think you still should stick with quality over quantity.

Starting point is 00:13:49 So it's better to post, for example, three quality posts per week rather than trying to squeeze, let's say, seven every day just for the sake of getting it out there. Yes, quality over quantity. Quality over quantity, except when you're starting. When you are starting, you can do quantity over quality because you don't really get what you're doing very clearly. Priority come as you implement. So after you build your name, you know what you stand for. Then you choose quality, choose quality over quantity.

Starting point is 00:14:22 That's the strategy that works. And I think good point for people who are starting. It's actually someone who recommended or mentioned it last time. I was recording with someone is to focus on engagement. Because engagement is something that is quite underrated. And as we know these days, I think it's especially, gets overlooked because of the AI comments, but if you show up in someone's comments,

Starting point is 00:14:48 in someone's posts and comment with quality engagement, it might help you to grow even better than with posts. Now, this is what a lot of top 1% LinkedIn experts or top creators will not tell you. When they join LinkedIn, they literally sleep on the platform. Because the platform, now I try to, I don't sleep on the platform because I'm a business owner

Starting point is 00:15:12 a wholesale. I realized that the more I engage, the more the result I get, which is why I had to come up with a strategy to engage faster. When I'm engaging, I do it like his business. I sit up straight. I type, I type like they're going to pay me $10 billion. So that's why I'm really fast. If you notice I get to people's post on time, that's because I'm really fast. I notice that, okay, you post by so-so-so-so-time. I have it on my head. I have it on an alarm, actually. Bips, oh, this person named I go there. That's how I get there on time. So the more you can engage on time,

Starting point is 00:15:48 the better your visibility. Because what happens when you engage on time is, when you engage on time, you show up on top, especially if you comment under a pinned comment that is doing well. You show up on top and then some other people are going to see you there. If you write something sensible, something funny or witty, people click on it and then they find it. So engaging around the time when you are supposed to pose.

Starting point is 00:16:12 It works, it helps. Every pop creator spends nothing less than four hours, at least initially, engaging on the platform. They're going to tell you, engage one hour before, engage one hour after. But I did my research. I did my investigation. I actually pick one creator, one really big creator. I look at their comments.

Starting point is 00:16:34 You know, you can click on comments. You can click on reactions. I look at that reaction. I look at that comment. I see that this is 7 a.m. I see that this person is liking. I see that this person is commenting. I see that this person is going to post by 11.

Starting point is 00:16:49 And this person started commenting and engaging by 7. And then you see comments 30 minutes before posting, comment 10 minutes, I mean, comment one hour before posting. What they do, they do more than what they say, some of them. And after you get that visibility, after you get that authority, then you can comment one hour before posting, one hour. as a person and it's still going to do well. I've made posts where I didn't even go and comment.

Starting point is 00:17:16 I just, I slept fast my posting time. I woke up. I'm like, huh, what do I got to do? Well, I'm just going to post it. I mean, what's the worst that could happen? I'm not going to get arrested for low likes. I mean, so I post it until my greatest surprise people are actually like. So even if you don't meet up with engaging before posting, you should engage after posting.

Starting point is 00:17:38 And if you are engaging like it's a pleasure. it's not going to give you the same result as when you do it like it's a job. It's so much different. Yeah, I can relate just when I was starting out on LinkedIn or kind of starting to take it more seriously. I was wondering why I don't really have much of engagement or don't really have like any relationships. But it was because I didn't engage. I just post it and then maybe comment it at some point later but didn't really care that I should comment before and after, you know. So it's really important not to neglect this.

Starting point is 00:18:11 Yeah, so I have a mentee who just blew up, just went viral on the first post. And this is the strategy I gave up. She was just coming into LinkedIn. I told her, let's optimize your profile. Because that's head, you know, your head is going to show when you're commenting. It has to look really, really look the same way. It has to be noticeable. They have to know that it is you.

Starting point is 00:18:34 So I told her, engage for just one way, straight. Let people see you. Keep engaging. Do not post. set up your profile in case they go see you they're going to see what you do they can't comment they I mean they can't d and you in case they want what you have to offer but just keep engaging keep engaging if you're starting on LinkedIn I do not advise you to make any post first of all because it's not going to get a lot of results you can make an

Starting point is 00:19:02 introductory posts even if it's barring of likes or barring of visibility when you keep engaging people will keep seeing it so you can make one post start a Engage for one week straight. By the time you post, you will become a celebrity. The algorithm will lead all our other lovers and love you. That is a good strategy, and I agree. I wish I knew something like that when starting out. And then Mary, that's my favorite question,

Starting point is 00:19:33 and I'm sure that many people ask you this. But when someone asks you, Mary, how to grow on the platform, or Mary, how to go viral. What's your advice or what's your response to this type of questions? So I was watching a series, yesterday, yeah. It's just a shot. It's short. I don't know if you've watched the Canadian Victorios or SpongeBob Squarepants.

Starting point is 00:19:59 Oh, yeah. Everyone knows. Everyone knows. No, no, I like SpongeBob, of course. Okay, yeah. So, you know, Squidward is always so desperate. to be seen as talented. He always wants to play its clarinet.

Starting point is 00:20:13 There's this desperation. It leads of desperation. It's just frying too hard. So if you have it in your head that you want to go viral, it's that desperation. The algorithm, everybody can sense it. So the first thing you want to do is get it out of your head. He likes Spongeboard.

Starting point is 00:20:33 He doesn't care. It's just there, you know, he's just doing its own thing. It doesn't really care for the glory. concentrate on your target audience. Concentrate on your target audience. I can give you three to seven viral topics that will help you get viral. You keep doing it. You keep doing over a while while.

Starting point is 00:20:51 But that is not the best strategy to use. You want to focus on your target audience. Focus on them. Go to www. Upspot.com or just go on Google type Upspottsk, customer avatar or client avatar. and then fill it in. It's like a whole, it's like a form. It's going to give you your client avatar

Starting point is 00:21:13 and then you're going to know, these are the set of people I'm helping. This is the passing. This is where they are. This is the problem. So that you can focus on helping them. You can give the data to CHAPGPT, come up with a strategy for me,

Starting point is 00:21:26 and so and so and so. So basically, do not put it in your head that you want to go viral. Put it in your head, your mindset, that you want to help people. That was my mindset when I came on LinkedIn. I went viral on LinkedIn my first 20 days on LinkedIn. I got a job opportunity from a CEO in Canada,

Starting point is 00:21:49 which was an international job opportunity, my first 20 days on the platform. I didn't care about going viral. In fact, when I got 30 likes one time, I actually thought I was a celebrity. Because, I mean, 30 old people. I mean, I've got it going, man. So when I saw 23,000 impressions and I saw about 1,000 likes,

Starting point is 00:22:11 I was wondering what's happening, who asked my account? What did I write? Because frankly, I don't know why so many people would come there. So basically, I didn't have it in my head to go viral. I was supporting small accounts. This never fails. This never fails. We can go and comment on a big creator's account for visibility,

Starting point is 00:22:34 comment on time, it works. They might not know you. They might not see you. You get the visibility. But when you comment on small creators accounts, you gain lovers. You gain friends. They would remember you.

Starting point is 00:22:51 That one comments, that one like you made, it's like you gave them roses. It's Valentine Day. They have no partner and then you just came and then you give them a rose. That's how it makes them feel. They will continue to follow you. that will continue to comment and that's what worked for me i didn't know at the time but i was just going to see a post i'm like oh my god can't one person even like it i mean just one like so i'm just

Starting point is 00:23:16 going to like i'm just going to comment sometimes we're going to comment on one person's post three times just you know just so that it's going to read three comments i was just doing it out of like oh my god i just cared you know it's so painful when when you put all your energy so i just did it that way. And then I realized, as I kept on encouraging people, as I kept on trying to support people, they always come to my post. They always come back. I wasn't expecting them to come back, but give us get. Like I call him Professor Yasmin Ali. He always says, give us get. Give us get. So they will notice. That was what made Professor Yasmin noticed me. At 5K followers, I also had an event with Yasmin Ali. And about 2,000.

Starting point is 00:24:02 500 people, just 5K followers. So people were like, oh my God, even I didn't believe it something happens. Yasmin Ali, Luke Matthews, Luke Matthews is Yasmin's friend. So basically, if you want to get visibility, let's not talk

Starting point is 00:24:18 about viral. If you and possibly go viral, this is how you're going to do it. Engage. Engage like it's a full-time job, like you're being paid to engage and engage rightly. If you engage wrongly, you're not going to get the result.

Starting point is 00:24:34 How do you engage rightly? Engage on time. Engage on time. Find out people's forcing time. Before, I always just use the notification, but it doesn't work anymore. So I find out people's forcing time. I put it on my alarm one minute before the time.

Starting point is 00:24:50 So it rings before I drag myself on there. It's exactly the time assessing as made the force. I'm number one to number seven of the people who like and who comment. People see me on time. I make sure I write something sensible, right? So I make sure I can go ahead and edit it. I'm going to write something, first of all. Then I can go ahead and edit it.

Starting point is 00:25:12 After I'd settled down, I've settled down, and I look at it again. I'm like, oh, what angle do I want to come up with this commenting? Because commenting is a strategy. So go to the post of early creators on time. Go to the post of small creators. Engage consistently. One thing that happens with the algorithm is when you engage with people, automatically it starts showing your post to the person.

Starting point is 00:25:36 Now, when you go in people's comments, I mean in people's DM, when you make a post the next time that I'm worried him shows your post to the person. So that's how we work. So engage strategically. Do not engage with the wrong people. This is why you should not engage with the wrong people. Let's say, okay, I'm engaging with you. Let's say what you do is I'm into branding and marketing, right?

Starting point is 00:26:01 I help businesses get visibility and sales online. Let's assume what you do, you are just a professor. You are not, you don't get visibility for people, you are not a business owner. You don't fit in my target audience. I come and engage on your profile. What will happen is, I'm not going to make so much sense. Because you're probably talking about hydrolysis and I don't, I don't know. I don't know about it.

Starting point is 00:26:26 I'm just disgracing myself. And oh my God, this is nice. It was nice. It was nice to learn because I have not, I don't really know. And then the audience of that person is, they're going to see, you know, because they're going to see this person commented on this thing, this person liked this. So by the time they see it and they see my comment,

Starting point is 00:26:47 it's not interesting enough for them to come to my profile, for them to come and for the compound effect, the result of engagement to actually work in my favor. This is why you should engage with people who you actually genuinely, can learn something from, can impact, your pulse will actually be of positive impact to them. So make it strategic. Because as much as you say, oh, I just want to like, I just want to help this person, you are not helping the person and you're not helping yourself.

Starting point is 00:27:18 Nobody likes to see, oh, thanks for sharing, learn something. It's just obvious you didn't get it. Yeah, exactly. And I think it's same as what we discussed with posting content that you can see it even more now with engagement, that it's becoming more quantity over quality. I'm sure you can see it on your posts as well. I can see it on mine. But when I look at the engagement, people engage, but it's often comments that basically summarize the post that say something super generic that I don't even know what to reply to it and it's kind of waste of time. So I think it's somehow losing its authenticity and people shouldn't treat it as, oh, I need to comment as many comments as possible so that I reach more people.

Starting point is 00:28:07 But then it's pointless if it's such a low quality. So instead do a few comments, something that's, I don't know, is on your mind or your point of view or something funny. And it makes much bigger impact than so many pointless comments. Yes. Yeah. So the more I engage, the more you engage, the more you're engaged, the more your result. but the more you engage sacrilegiously, the more you hurt what you've worked for. So you can actually engage your way to nuisance.

Starting point is 00:28:37 Like they see your engagement and because of that engagement, they don't want to engage with you. It has happened before to me. So I went on a post and I'm engaging. This person just shared that she lost her dad. And then one person was like, oh my God, such a huge feat. And then I look at this person. No, no, like, I didn't do it consciously, but then I noted his face and I'm like, no, no, no, no, no, no, no, no, no. This is sacrilegious.

Starting point is 00:29:07 So you can actually ought yourself when you are just trying to engage or necessary. I mean, just get the quantity. It's not good. Instead of doing, oh, it's not making that kind of second-a-res calamity, that guy made. Just, you know, there's usually creators, they do good morning. They have pink comments where they're like, good morning, ask anything. Just engage in those areas. Do not, don't comment on what you don't know.

Starting point is 00:29:35 If you don't want to read the post or you don't understand the post, you can like and leave. You can like and leave. And it's still better than not going anything. And it's better than writing such a huge feat when somebody just lost that dad. I agree. And not just comment for the sake of comment is what I would say. Are you struggling to stay consistent on LinkedIn?

Starting point is 00:30:00 Fanpost helps you create high quality posts in minutes, so you can write faster, show up more, and stress way less. Built by creators for creators is the easiest way to grow your presents without burning out. Try it free at fanpost.com. And Mary, something quite important that I would ask you is if you can share your experience or any advice on how to attract clients on LinkedIn or even outside because I think that's quite important topic as well. You mentioned that you had quite a big track record of clients. So maybe what are your strategies

Starting point is 00:30:39 or what's your advice for any people who struggle with that? Okay. So the best strategy for getting clients on LinkedIn is, first of all, position for authority. Do not just position as a friendly person or as somebody who is with position for authority. In your future session, your future section, make sure that there is at least two reviews, quality reviews. And your friend telling you,

Starting point is 00:31:10 oh my God, Thomas is good, his podcast is good, that is not a review. That will never work. I see this on so many profiles. Three people pick themselves together and what they do is almost the same thing.

Starting point is 00:31:24 It has no credibility. Right. So if you want your reviews to work, it has to come from somebody who looks like your target audience. For instance, me getting a review from a graphic designer for my job is not good for me. I need to get a review from a business owner because those are the people I'm trying to get. So the kind of people in your reviews on the featured session would attract, I mean, will affect the kind of people you attract. Another thing you want to do is look like the quality,

Starting point is 00:31:57 the kind of people that your target audience will want to pay. Some people want to strike a million dollar deal, but it looks like you don't even have $50. The year your picture looks like it was taken by a microwave in the 1970. You don't want to be doing that. Invest in taking quality pictures. I guess some people say, oh my God, I don't really like it.

Starting point is 00:32:22 I don't like taking pictures, but you like getting paid. You got to do what you got to do. Another thing I noticed is videos. Videos convert more. So even if you don't do a lot of videos, have like two or three video on your profile, because they're going to screen you from your profile.

Starting point is 00:32:42 Have videos that show credibility. Have videos where somebody is telling, giving you a review. Video reviews are much stronger than written reviews, especially when they come from people. who look like your target audience, not from your friends, not wow, it's good, it's good in what it does. No. So another thing you can do also is share case studies. These are the best kind of content for getting clients.

Starting point is 00:33:08 So what I do is I put in content that would get visibility first. I post just three times weekly. So I make it into a sandwich. So I do top-off funnel content. That is the ones that get visibility. those are the ones about getting congratulations, those are the ones about do not quit, never quits, those kind of things,

Starting point is 00:33:29 things like I celebrate failure. Those are the ones. And I have the middle of funnel content. Those are the ones where I teach things. I actually teach this is exactly how to get sales in three months using Facebook, Instagram, and LinkedIn. And then I put it. And then I have the bottom.

Starting point is 00:33:48 That's where I put cold, hard, evidence. That's why you see me saying like, oh my God, I make it funny so that it doesn't, because this kind of post doesn't do as well. It doesn't do so well. But for somebody who saw you in the first type of post where you've got a lot of visibility and then they come and check your profile, they would see it. Do you understand? That's why it's useful. So one thing I do to get more visibility for my bottom of funnel post, that's the hardcore review, is I make it into a story. So I can't believe this. I moved this man from bankruptcy to making $2 million.

Starting point is 00:34:28 So it doesn't just look like a review alone right now. It looks like a story of transformation. And then you know me, I put the review. You've seen my post like a banner, like a B-Bboard. But then I put my picture. So one mistake I said a lot of people making is they just put their flyer. If the only thing you put on your post is your flyer, it looks like an ad automatically. So one thing you can do is put your picture, put the flyer beside it.

Starting point is 00:34:57 Make sure your picture is the first thing we can see, not the flyer. They're just going to. People are wired because they see a lot of ads everywhere. They're just showing you ads. You try to use an app, boom. Ads. You try to turn to the left. Boom.

Starting point is 00:35:13 So people are really, it's really nauseating for people. So make sure it doesn't look like an ad. Make sure the beginning doesn't look like an ad. You cannot say patronize us. The minute you start with patronize us, people are gone. So you have to be creative. So that is another thing you can do. Now, the last thing I will tell you to do is connect with people.

Starting point is 00:35:37 I have calls with people. I have your friends, people who love your own LinkedIn, people who are your friends. Tell them what you do. Let them tell you what you do. You refer people to them. If they are good, make sure they are good. Make sure they are good so that it doesn't lead to tears. They refer people to you.

Starting point is 00:35:57 You refer people to them and deliver when people refer people to you. The best strategy for getting sales, forgetting disability, is doing good job. Because when you do good job, people advertise for you for free. I had a client in Germany who has been referring. clients. It just keeps referring clients. And then somebody, one of those people he referred came to me and they're like, Mary, what did you give?

Starting point is 00:36:25 What did you give Prince? What did you give him? What did you tell him to make him to advertise you everywhere, every time? I'm like, I just did a good job. He was the one who sent me that killer he was from Paris. So I just did a good job. I have another client. He referred somebody.

Starting point is 00:36:44 He praised me so much. the person just came to my DM and asked for my account number. They're like, okay, just do what you did for. Cliff. Just do what you for Cleave. Just sent me something. It's like, okay, how much is the balance? They didn't ask me how much.

Starting point is 00:36:59 They didn't ask me for invoice. They didn't ask me, okay, what are the delivery? How much is the balance? I sent so, so, so, so, so how much is the balance? And then I told him the balance and then he paid and I did the job. Because the person I did a good job for praised me that much. So when you get one, if you get one job, if you get two jobs, if you don't do it well, it's working against you. So I think these are good tips.

Starting point is 00:37:23 If you want more tips, you can ask me, but I'm trying with the time. No, it makes all sense. I think the building and protecting your reputation is everything. Now those people, now those people posting about 3,100 followers, 3,200 followers, they won't get clients. They won't because what is supposed to make me know that you're good at your work in your 3,100 and 3,400 followers, except I want to hire you to be a social media manager and I want to know that I will get sales not only likes, except the person just wants likes. That's when it's going to work. Yeah, when it the metrics. Mary, just to be aware of time by the end of recording or as you are approaching the end, I want to ask you a few bit lighter questions. So what are your hobbies or what do you like to do in your free time? I like reading. Let me see if I have a book here.

Starting point is 00:38:22 I like reading in my free time. Then I like watching comedy shows. Like comedy shows, yeah. I like watching comedy shows. Don't tell anybody. And now Spongebop is a good one. I like it as well. Yeah, I watched SpongeBob.

Starting point is 00:38:37 One time someone caught me watching SpongeBob. I went to visit my family friend. They're like, oh my God, Mary. You're watching fun, Bob. I'm like, I've not died since. So, yeah, it's really fun. I like listening to music. I always have my speaker around.

Starting point is 00:38:55 And what about those books, Mary, got any recommendations, our favorite ones? Oh, my God. If you are alive and you've not read Think and Grow Rich. Oh, by Napolode Hill. Yeah, I don't know what you're doing with your life. You need to have read pink and grow rich. You just have to have read it.

Starting point is 00:39:18 If you've not read it, you should read it now. It's a sacriacious calamity to not have read that. That would be a divine inspiration. By the way, when I read that book, like, I just got inspired. It has led to a lot of things. You need to read it. Another book is 48 girls of power. Somebody saw me reading the book.

Starting point is 00:39:38 It's like, oh, do I want to be a wicked person? No. It doesn't mean it. to want to be a wicked person. It's going to help you to be wise. That was one of the books that helped me to show up unapologetically on LinkedIn. Because there's this chapter.

Starting point is 00:39:53 It says, cut visibility, caught attention. It doesn't matter how good you are. If you don't get attention, someone who is not as good as will get more opportunities than you. And then it goes to say, even if you get bad attention,

Starting point is 00:40:11 which is not good. Do not go for bad attention. But somebody who gets bad attention is still better than someone who gets no attention at all. That is good point. Amazing. I agree. And it's by Robert Green for anyone who would like to find the second one.

Starting point is 00:40:30 So, Mary, what are your plans for the future? Like, have you got any specific goals, whether LinkedIn related for your business or something else? Yes. I have amazing plants. Some of them are scary. So I have a plan to help 17,000 entrepreneurs with courses. With courses.

Starting point is 00:40:53 So I help eight-figure entrepreneurs. I help business owners who can invest in ads, you can invest in branding, who can invest in marketing. But then I decided that let me do something for people who are just starting from nothing. That's the courses. So I'm going to be having courses that will help get this. disability like a challenge and a mentorship or slash academy that will help people get visibility and sales online via LinkedIn, via Metro and Instagram ads.

Starting point is 00:41:23 And maybe I might touch on LinkedIn advertisement also. Another thing I'm planning is expanding my business. So earlier months ago, I got an offer for 100 million for my business, for my business owner in Hong Kong. Yeah, in Hong Kong. Although I declined it. They wanted too much equity. Like the equity they wanted,

Starting point is 00:41:48 I was going to have absolutely no say. I was going to have absolutely no say in whatever goes on. So it's not my brand anymore. So basically another thing I'd be doing is trying to get more structure, do better. Because I believe businesses should do better. Businesses should scale because there's many people unemployed.

Starting point is 00:42:11 So the more, that's why I help businesses get visibility at sales. I am stopping unemployment because the more people expand, the more they need to employ more hands, the more we stop their unemployment, the more we increase the standard of living and reduce poverty and reduce the amount of people who turned to crimes. So that's basically it. I agree. And I like the mission. And of course, we'll be excited to follow.

Starting point is 00:42:38 I was just about to ask you if you can summarize where people can find you, follow you, and promote any of your services. Okay, yes, you can connect with me on LinkedIn. My name is Mary, M-A-R-Y, Mother of Jesus. I'm not a real mother-born-A. I'm just, you know, and then O-R-E, like iron ore, like tin ore, like, yeah. So that is it, O-R-A. You can find me on LinkedIn. You can find me on, just type my name.

Starting point is 00:43:12 Type my name and then you're going to find me on LinkedIn. From LinkedIn, you can click on my future session. You're going to find a landing page that talks more about me that leads you to my company websites. That leads to my WhatsApp. I'm actually on Google too. So you can easily find me. I'm one of the most. Merritt is everywhere.

Starting point is 00:43:33 That's why I can't commit any crime. Like, they're just going to find me. She goes too easy. Yeah. And make sure to follow on LinkedIn because I think Mary's one of my favorite storytellers. Always writes funny copies and posts and even comments. And some always very tasty and beautiful pinned comments with all the cuisine and dishes and I don't know what else, cakes and stuff like that. So make sure to follow and have a look.

Starting point is 00:44:04 Thank you. And one of my other goals I didn't talk about, I'm still looking for a way to eat and get six parts without going to the change. I wish I knew recipe for that as well. So once you know that, let me know. Okay. So Mary, then very last question. Is there anything I should have asked you and did not or any final piece of advice or anything you would like to share? before we finish? Yes. I always shared this everywhere I go. So I was an introvert. I had low self-esteem. To the point, like, I blended into the background one time someone sat on me, like they didn't even notice me on the chair.

Starting point is 00:44:55 Because I just looked down on myself so much. I was just blended into the background. My best color was color black. I was just in the shadows. So much. So, So when you step on my toe, I would say sorry. You stepped on my toe. I would be the one to say sorry. So I had low self-esteem. I just believed I was all. That was wed because people told me I was wed.

Starting point is 00:45:16 I didn't know it was a good thing. Like I didn't know it was a gift. I was gifted at the other time, you know. So I just felt so do not know whoever you are, whatever you think is wrong with you is what would be. used to get to success. Your wordness, your, oh my God, I got a big nose. It's that authentic identity that would separate you for success if you use it well. So there was one time, when I was younger, I was shabby. Okay, for my kidding, I was fat. I had a lot. So this is me crying about

Starting point is 00:45:57 being fat, I used it for goalkeeping. So it's on me crying, oh my God, I'm so fat. It was so easy. I occupied most of the space on the go-court. So it's not me to, I didn't have to run so much. I was just going to lie down. You know, I was spot enough. I just eat the ball with my hand, eat it with my leg. So maximize that problem. Maximize what you don't like about you is going to work out. Now, there's only one requirement for success. Just one. I tell people it's just one requirement. As long as you go to the convenience, you go to the toilet, you pull. You pull. it doesn't smell like roses. It doesn't smell like chocolates.

Starting point is 00:46:39 It tastes like pork shit. It means you are a real human being like the rest of us. And it means like just like Bill Gates, just like Thomas Edison, just like Elon Mox, you can't make it because that's all that's required. You are a human being. You are alive. You have time. Maximize it.

Starting point is 00:47:00 Maximize your problem. Maximize your agony. Maximize your human. your ugliness, if your head is as big as a fridge, maximizes it. Let people laugh when you post and let it go viral. So maximize what you have and you can't do it as far as you are like and you are a human being like the rest of all the other people who are successful today. That's a great message, Mary.

Starting point is 00:47:25 I'm glad that I asked you, both made me laugh and also I completely agree with the message. kind of embrace your uniqueness or what makes you different and stand out if that's why I really like it. Then I want to say Mary, of course, huge thank you. You are one of my favorite creators. I think I can honestly say that even friends, because we've been following and engaging with other for a long time. So thank you for joining me, despite the technical challenges we had. And I will be happy to do the sequel anytime in the future. So thank you so much. And we keep doing the great work on LinkedIn. Thank you. Maybe on the sequel, I'd have found how to eat, whatever you want. I have six parts without going to the gym. Maybe.

Starting point is 00:48:10 I hope we will both have those. Thanks for listening to Produce By with Tomlin. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon.

Produced By - The Self-Taught Warlord: Building a Business With No Plan B | 128: Mary Ore

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