Proven Podcast - How the Wealthy Rewire Their Brains - John Assaraf

Episode Date: March 5, 2025

In this episode, Charles explores the science of neuroplasticity and mental transformation with John Assaraf, who built a multimillion-dollar empire after starting as a high-school dropout with a trou...bled past. John reveals his groundbreaking "innercise" methodology, demonstrating how anyone can rewire their brain for success by implementing consistent micro-actions over 100 days, sharing the exact system he used to go from earning $1.65 per hour to making $300,000 in a single year through deliberate brain training techniques. From his life-changing encounter with mentor Alan Brown to becoming a leading expert in applied neuroscience, John's journey illustrates the profound difference between being merely "interested" in success versus truly "committed" to achieving it. He explains the biological mechanics behind our self-limiting beliefs and fear responses, introducing his paradigm-shifting approach that distinguishes between "Einstein" (our creative problem-solving capacity) and "Frankie's monster" (our brain's protective fear mechanism), providing practical techniques to calm the sympathetic nervous system and access our highest mental potential. Charles and John engage in a fascinating exploration of habit formation, examining why most people fail to achieve their goals despite having access to all the necessary information. They unpack John's "rule of 100" and discuss practical brain training exercises anyone can implement, including the physiological breath technique that deactivates fear circuits in just four breaths, and the powerful visualization practices that literally reshape neural pathways when performed consistently. John shares wisdom from decades of coaching high-performers, emphasizing the critical importance of finding purpose beyond material success and using daily visualization to maintain focus on long-term objectives. His exceptional life blueprint approach demonstrates how spending just six minutes daily reviewing goals and mental images can transform abstract dreams into concrete actions, challenging conventional notions about willpower by revealing how systematic brain training creates sustainable success where motivation alone fails. Key Takeaways: * Rewire Your Neural Pathways: Discover the science-backed system for creating new mental habits in 100 days * Master the Fear Response: Learn the 4-breath technique that instantly shifts your brain from panic to productive thinking * Visualize for Results: Understand how consistent mental rehearsal activates the same brain circuits as actual performance * Build Extraordinary Self-Trust: Develop unshakeable confidence through small, consistent daily commitments that compound over time Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 15:24 - The Interest vs. Commitment Distinction: John shares the pivotal question that transformed his life - understanding the profound difference between being merely interested in achieving goals versus being truly committed. 20:01 - The Self-Image Reconstruction Method: John reveals his technique for building a new self-image through consistent affirmations and story-crafting, even when your subconscious initially resists the new narratives. 25:20 - The Einstein vs. Frankie Framework: Learn how John's brain model separates your empowering "Einstein" creative problem-solving capacity from your limiting "Frankie's monster" fear-based protection system. 39:02 - The Four-Breath Reset Technique: John demonstrates his physiological breathing method that instantly deactivates fear circuits in your brain, allowing you to shift from anxiety to productive thinking in seconds. 49:49 - The Rule of 100 Success Principle: Discover John's non-negotiable 100-day consistency approach that transforms impossible-seeming goals into inevitable achievements through tiny, manageable daily actions. 54:03 - The Hourglass Life Management System: John explains his visual reminder system for time management, focusing on how to make meaningful choices with your remaining "sand" rather than dwelling on past regrets. 1:00:02 - The Rocking Chair Visualization Test: Learn John's powerful end-of-life perspective technique that helps you identify your true priorities by envisioning advice from your future self to your present self.

Transcript
Discussion (0)
Starting point is 00:00:00 Welcome to the proven podcast where it does not matter what you think, only what you can prove. Everyone says you can't change who you are at your core. Today's guest, John Asaroff, proves that's the biggest limitation holding you back. The show starts now. All right, everybody, welcome back. I'm excited to talk to John. John, thank you for being on the show. I am so happy to be here with you, and it's going to be a lot of fun.
Starting point is 00:00:20 There's a lot of things we're going to go over, and a lot of people might not know who you are, and what you've done, and you've done some really radical things. And we're going to get into a lot of those things, but I want to make sure people kind of know, Who are you? What have you done? Give everybody an update if they happen to not know you. Maybe I should start off with how I got to what I've done. Listen, I think I'm an average guy who is very passionate about living an extraordinary life. And so I've been focusing on, you know, how can I live a better than average life, an extraordinary life? And one of the reasons I made that one of my focuses is when I was in school as a kid,
Starting point is 00:00:58 I fell behind by two years. I failed English. I failed math. I left high school at grade 11. My father was an alcoholic who used to beat me and my brother. My mother was kind, seamstress, and they always struggled. Started in a relationship, struggled with money. And there was never enough money at the end of every month.
Starting point is 00:01:19 and I didn't do well in life as a kid. And I got in trouble with the law. Sold drugs, did drugs, did breaking in entries, was in junior detention halls a couple of times. And that's kind of like my teen years. And at the age of 19, my brother who was concerned for my well-being, specifically not going to jail or dying, one of the friends I was hanging with went to jail, another one died. And he introduced me to this one guy. And this guy was a real estate developer in Toronto, Canada. I was living in Montreal.
Starting point is 00:01:55 And he asked me if I would meet this guy for lunch and maybe he would give me a job. And at the time, I was working for that big electronics company called Phillips Electronics. And I was working in the shipping department, making $1.65 an hour, opening boxes, putting boxes away on the truck, off the truck. And I hated it. I took the train from Montreal to Toronto, met this gentleman for lunch, and he asked me what I wanted to achieve in my life. And I said, well, I'd like to make more than $1.65 an hour. I'd like to move out of my parents' house, and I'd love to buy a car because I'm tired of taking
Starting point is 00:02:30 the bus and the subway here in freezing cold Montreal in the winter. And he said, it's all great, but what are some bigger goals and dreams you have? I said, I don't have any. And this was a pivotal moment in my life because he said to me, he said, would you mind doing me a favor since we're going to be talking about maybe you coming to work for me? I said, well, sure. He said, can you fill out the answers to these questions?
Starting point is 00:02:54 And he gave me this document. And the first question when I flipped over the page, Charles, was at what age do you want to retire? And I'm like, excuse me, what am I supposed to put over here? You know, pick a number. and I was 19 at the time. And so I said, well, like, what's a good number? He says, you know, 20, 30 years from that I said, it's like 45.
Starting point is 00:03:19 Okay. He goes, sure, put it down. The next question was upon retirement, how much net worth do you want to have? I'm like, net worth. Excuse me, sir. What does net worth mean? And he explained to me what net worth us. Okay, how much should I put there?
Starting point is 00:03:36 It was, well, you're going to need probably a few million dollars, you know, if you want to retire, it's 45, and you're going to live to probably, you know, 75 or so. He said, so put a few million. So I put three million. The next question is what kind of car do you want? Mercedes-Benz, you know, convertible. What kind of house do you want? Oh, four-bedroom house, two-car garage.
Starting point is 00:03:56 Where do you want to travel all over the world? How do you want to dress with Italian clothes? Who do you want to help? My mother and father, I wrote down all of the answers to these questions. That was just a bunch of bullshit answers. Yep. just out of my ass. And he looked at the questionnaire, and he said, well, this seems like it would be a great life, wouldn't?
Starting point is 00:04:17 I said, yeah, it would be awesome. And the back of my head, I'm thinking, but there's no way I'm going to achieve that. I don't know how to achieve that. And he asked me one question, Charles, and the answer to this one question changed my life. And here's what the question was. He leaned in, he looked at me and he says, son, are you interested in achieving these things? or are you committed to achieving them? I'm like scratching my head.
Starting point is 00:04:45 My brother's sitting next to me. And I looked at him. I said, excuse me, sir, what's the difference? He said, well, son, when you're interested, you allow all your present circumstances and your old results and stories and reasons and traumas and excuses. You allow those to control your present decisions
Starting point is 00:05:05 and your focus. You said, but when somebody becomes committed, I'll never forget this. He says, they upgrade their identity to match the destiny. They upgrade their beliefs, their knowledge, their skills, their habits, and they become the person capable of achieving whatever they choose. He says, and by the way, I've achieved all of the things you want and then some. So, son, are you interested or are you committed? I don't know why, Charles, I was cocky 19-year-old. I said, well, in that case, I'm committed. And he reaches out his hand. He says, wonderful, young man. Then I will be your mentor. And I said, wow, thank you.
Starting point is 00:05:51 What's a mentor? Explain to me what a mentor did. I ended up moving from Montreal to Toronto. I ended up working for him in his real estate company on commission only. I went from $1.65 to zero. But he taught me how to develop the identity of somebody who is successful. He taught me how to train my brain to believe that I could achieve the goals that I want to achieve. He taught me how to create a plan, simple plan for every goal that I want to achieve. He said, there is a process to achieve it. And so I said, okay, well, you're driving the Mercedes. You have the beautiful house.
Starting point is 00:06:31 You have real estate offices. you have 700 people working for you, I'll do what you say. So I moved to Toronto, lived with my brother, went to real estate school, got my real estate license, went to work for him. And over six months, I made $31,000 for me. And he also made $31,000 for him because I gave him half of what I made. And he kept teaching me over the next year after that. And I ended up making $300,000 gross, gave him, I think it was $1,000.
Starting point is 00:07:02 50,000 for him, 150,000 for me. And I died and gone to heaven at 21 because he taught me a process. And I never had a process. So that changed my life. And so we can start with some of those structures and understanding maybe my journey over the last 43 years since then or 44 years since then. So I love that you talk about this in a way that most people don't. people will talk about strategies to talk about tactics to talk about hey there's these ideas but
Starting point is 00:07:36 your mentor and the same something that you and I agree with is you have to start with the who you have to start with this identity who are you and how does that person show up because to your point there's a difference between hey I'm interested in becoming financially free and I'm committed when you're committed to do something you're willing to dive for you're willing to go all in and your brain will start asking different questions and one of the things is people understand that we can rebuild our bodies we can rebuild, you know, we're both athletes, we're, we're, we're a triathlete, where you can rebuild your bodies and how you move.
Starting point is 00:08:04 People don't understand that you can actually reshape your brain. And you go through and there's this thing called neuroplasticity. And it's something that you really do a really amazing job on. And there's this way to have exercise within you. Because we all focus, hey, we're going to go to the gym and we're going to go lift weights up. But you've, you've mastered a different way of kind of doing that and interacting with that because you understand it starts with your identity.
Starting point is 00:08:27 And then I'm going to give you strategies. Because I think to your point, if your mentor said, okay, here's the strategy is how to go sell. But if you are interested, you're not going to commit. You're not going to get results. But if you're committed, he could have given you half as many strategies. But I don't think people understand what neuroplasticity is. And they obviously don't understand how to exercise that inside of their brain. So could you explain to us what neuroplasticity is and how you actually can achieve it as well?
Starting point is 00:08:51 Sure. We used to believe that we were born and scientists called this hardwired. You know, you're born and you're just like your mother, you're just like your father, or you're just like your grandfather or your aunt, right? And we know through a lot of the research now that we all have these genetic propensities. Like when we're born, we have these character traits. Some kids are shy. Some kids are aggressive.
Starting point is 00:09:18 Some, you know, might be a little meaner than others. Some are kind and passive. So we know we have propensities. But we also know that a child is not born with a self-image. or beliefs that they're good enough, not good enough, too white, too black, too Asian, whatever. We don't have any beliefs. We don't have an identity.
Starting point is 00:09:39 We don't have a fear of anything. And we certainly don't have any knowledge or skills. You know, we might have the propensity to maybe suck a long mom's boob, right, to get milk on a bottle, but that's a genetic, you know, millions of years of evolution, autonomic part of our being. So when we talk about neuroplasticity, it was only about 25 years ago, a guy by name of Dr. Michael Mersenich, who's a friend now, discovered because we were able to look deeper into the human brain and analyze a human brain in real time or through slicing a brain after somebody was dead, we can actually see that our brain has got cells. We know that. There's
Starting point is 00:10:26 I call them like marbles, like 75 billion marbles. And these marbles make connections. And we used to believe that we were born hard, right. These connections were already there. And they discovered that that's not true. We're creating connections from the time we are born. You know, every time, you know, we hear, see, smell, taste, touch, a parent says, you're really wonderful.
Starting point is 00:10:52 You're terrible. You'll never amount to much. You're going to become whatever you want. Money is easy to make. No money is really hard to make. Only, you know, wealthy people are all thieves. So we develop these beliefs. And when we dive a little bit beneath the surface, we understand that a belief is nothing more than brain cells that have made connections that had then been reinforced. And the reinforced brain cells become stronger. You talked about being an athlete. We've talked about being a triathlete. And like, you know, when we run, when we lift weights, we are strong. whether it's our cardiovascular system, we're strengthening our legs, our shoulders, our chest,
Starting point is 00:11:32 our glutes, whatever does, we strengthen the muscle. Well, what if we started to take a look at, let's say self-image, how I see myself? What if we looked at it is, is that a muscle possibly, like a neuromuscle? And some people have a healthy, strong, empowering self-image. And other people say, you know, I'm not good enough. I'm not smart enough. I'm not worthy enough. Now, neither one is born that way. And so somewhere along the way, we develop these patterns in our brain that got reinforced. Now, here's where this gets really interesting. When we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit turns on or turns on.
Starting point is 00:12:22 Stress circuit turns on or turns off. Fear circuit turns on or turns off. So there's these circuits in our brain, like, you know, like your light in your room. Turn it on, turn it off. Well, when we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections,
Starting point is 00:12:42 these meanings, these feelings, these smells. I like the way this broccoli taste. I hate how it tastes. You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13-14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane
Starting point is 00:13:15 or a flying. So we reinforce these patterns that they get stronger and stronger. It's stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds. And then our brain just moves into keeping the patterns consistent to maintain identity. Right?
Starting point is 00:13:47 Absolutely. And what I loved about this is you could take some. someone, they did a study, they scanned a bunch of brains, they put the scans in front of people. They said, you're not going to know who the person is. You're not going to know what they're connected to, but I want you to pick out the people who are depressed. I want to have anxiety, people with ADHD, I want you to speak all these things. And you walk through it. They literally showed the scans. And within reason, science was like, oh, this person's got this, this person's got this, this person's got that. And then they went through a very specific process
Starting point is 00:14:10 and they remod molded their brains. And six months later, they came back and said, okay, same brain, completely different shape. It's a completely different environment. And I don't think people truly understand that you can redesign your physical body, your calves, your legs, your chest, your arms, as much as you can do your body as well. And more importantly, they don't know how to do it. They get the concept of it. They get like, hey, if I'm saying I'm not enough, it's the old conversation of someone's in there going, I can't lose weight, I can't lose weight, I can't lose weight, I can't lose weight, I can't lose weight. Why can't I lose weight? Well, because you just said it for, you know, forever. But they don't have the methodology.
Starting point is 00:14:43 They don't have a way to go and go through. Okay, I understand meditation's a good idea. We understand conceptually that there's this great research that it physically changes the shape of your brain by doing it. But people are like, do I meditate by eating frosted flakes? Do I meditate by sitting on a log? Going through that, you've got an immense amount of experience where you help people redesign and basically get their brains in shape. How do they do that? I coined this term. So let me take you back to, you know, when Mr. Allen Brown became my mentor. Right? So the goals that he had me set, right? He had me rewrite them afterwards in a form of a story. So the story went like this. I am so happy and grateful that I am now earning $10,000 a month. I am selling real estate easily and happily and people
Starting point is 00:15:32 love working with me. I wrote this whole story. I'm now living in my dream four-bedroom home. I'm driving at the time I said I wanted a Cadillac, Saddam DeVille. I'm helping take care of my pay. I wrote this one-page story of what, you know, this new identity and new story would be. So that was kind of like part one, week one. He then asked me, says, in order for you to actually live this story, he said, what would you need to believe about yourself? I guess I have to believe that I'm smart enough. I guess I would have to believe that I can learn how to be a real estate agent. I guess I would have to believe that I'm worthy of it.
Starting point is 00:16:12 I deserve this. It's possible. And so he says, write those down. And so I wrote down, you know, I am so happy and grateful for the fact that I am feeling worthy of earning $10,000 a month. Now, when I wrote it down, there was a voice in my head that would say, bullshit, no, you don't. So I would write it down. I would read it.
Starting point is 00:16:36 I then recorded it on my recorder back that we had cassettes. And I would listen to it, but I'd have this. little voice that would go, bullshit. Making a buck 65 an hour. And now you're making zero. So I'd have this dialogue in my head. And he said to me, says, that's totally normal. He said, because your subconscious knows the truth. And you are consciously trying to plant these new seeds, these new affirmations, affirming these new language patterns in your own subconscious and know differently than if you're weak with a muscle,
Starting point is 00:17:15 bicep muscle, and you lift three pounds. Oh, God, that's hard. It's hard for a day or two or three or four. And then the muscle gets a little stronger, and then you can do four pounds, then six pounds, then 10 pounds. And then you learn some techniques, right? Then you learn different types of bicep strengthening exercises. So he said, when we affirm an affirmation, okay, embeds into the subconscious mind when you do it.
Starting point is 00:17:45 And we didn't have the term like an alpha brainwave state back then. But we all know like gears in a car. If you drive in Europe, you go first gear, gets you going fast. You plop, pop the clutch, go to second gear. The engine's working less. but the car's going faster. Hit the clutch again, go into third gear.
Starting point is 00:18:03 Oh my God, the engine's working less, but the car is going faster. We have brain waves, beta, alpha, theta, delta, gamma, and submodalities there. And he says, each one of these brain waves
Starting point is 00:18:15 allows you to do different things with your brain. Oh, and he said to me, you have a brain, okay, you are not your brain. And now we're going to train your brain. I coined the term two years back called inner size.
Starting point is 00:18:29 You know, I was exercising for strain to my physical body, but now I was intersized. So every day I would actually read, okay, this new script, this new story. That was not true. And every day, for 30 days, 40 days, 5 days, I'd hear bullshit. That's not true. Bullshit. That's not true. Bullshit.
Starting point is 00:18:50 It's not true. You're not good enough. You're not smart. You left high school. My old story kept coming up. And it kept challenging me. But he said to me, he says, that's your old. self, trying to keep itself, and keep you sane. He says, but every time you hear that voice,
Starting point is 00:19:06 just go next. I understand I am creating a new self-image. So I didn't lie to myself. I'm in the process of building a new self-esteem, a new identity, new beliefs that I want instead of the ones I was given to my father, my mother, my siblings, the neighborhood we lived. And he said to me, He says, you know, the other thing we're going to start doing is in addition to, let's say, affirming, planting in my mind, we are going to visualize. And he said this to me, and I got this one easily. He said, when you visualize, he said, visualization is a mental and emotional simulation. And when you mentally and emotionally simulate a result you want, he said, your brain is actually firing those same neurons. And my friend today, Dr. Dennis Waitley, he worked with Neil Armstrong, getting him prepared to go to the moon.
Starting point is 00:20:03 And they were using visualization as a mental and emotional rehearsal. Now, we didn't know this then in the late 60s, mid-60s, but what we do know now is when I visualize the exact same brain cells that are firing what I visualize, fire. what I visualize, fire if I'm actually doing the thing. One of my favorite examples of this is they did a study where they, I think, at three groups, someone go practice every day shooting basketballs. You know what you want to talk about? Some would not practice at all. And someone would just visualize it.
Starting point is 00:20:38 And the people who just visualized it did almost as well as the people who actually did it. Because it's when I wanted to throw a 92 mile an hour of fastball. My brain knew I could not throw a 92 mile an hour of fastball. I was 13. I was happy to break 70. but my brain then went into, okay, this is what I have to do. These are the next steps.
Starting point is 00:20:56 So I think what people don't understand is we've been doing this our whole lives. Like, oh, I want to ask that girl out. Oh, I want to pass this test. Your brain will automatically go, okay, I need to pass this test. So I get a good grade. What are the steps?
Starting point is 00:21:07 And it'll start using it as a survival mechanism and it'll start queuing in and it'll go through that. One of the things you just said, and this ties in really importantly to kind of your background, you said you are, you're not, you have a brain,
Starting point is 00:21:20 you are not your brain. and you've got two things behind. You've got Einstein up over your right engine. And you've got, you know, the... Frankie, Frankie. These are the Stein cousins. Yeah, the Stein cousins. So when we talk about slicing someone's head up, which Albert did not realize that his brain was going to be sliced up
Starting point is 00:21:36 and passed over over Einstein. But when you have these two dichotomies right there, I'm curious what they mean to you. When you've got Albert on one side and you've got Frankenstein's monster on the other, what do you have is the difference? So I brought this little prop to a, shirt with you and everybody else. Obviously, it's the human brain, right?
Starting point is 00:21:54 It's all mapped out with the stem and the lobes, etc. And here's what we've discovered, right? Going back in time, we had a brain. Like, it's kind of like we had a piece of meat, right? We had no idea what the piece of meats consists of. But, you know, with technology, we've been able to do imaging of the brain when we're thinking, feeling, looking at something that scares us or something erotic that excites us. So we can see circuits turning on or off.
Starting point is 00:22:24 We can see blood flow. We can see more into the human brain now than ever before. And so one of the things that the scientists have discovered is our brain is made up. And I like to give people a visual. Imagine that you are the conductor and have an orchestra of about 10 people or a band. And your job, regardless of whether you can play any music or not or sing, is to make sure that the members of your orchestra are band, they're doing their thing and they're playing in sync.
Starting point is 00:22:56 Right? Now, imagine that one part of your band is always complain about, well, what if she doesn't show up? And what if that's too expensive? And what if we can't make our flight? And that person on your team is actually very, very valuable because they're always thinking. about what if negative?
Starting point is 00:23:19 Like, what if you fail? What if you're embarrassed, ashamed, ridiculed, judge, reject it. What if you lose money? What if you lose time? What if she says no? What if you're abandoned? What if negative? Well, we know that Einstein
Starting point is 00:23:34 is not doing that. You know, Einstein's always going, wow, the way I can achieve this is by doing this and by doing that, and I can envision this, and I can use my imagination. But we always know that that other part of our brain, Frankie's monster is always on high alert to warn us of real or imagine danger. So we now know that when Einstein is saying, hey, I want to make more money.
Starting point is 00:24:02 I want to live a better life. I want to lose weight and keep it off. I want to have a loving, caring relationship. I want to be a great mother or father, you know, whatever the case is. We activate other circuits in our brain that are like motivational. They're exciting. Oh, my God, that would be so good. But because our brain is wired for safety, security, and avoidance of pain or discomfort first,
Starting point is 00:24:26 Frankie goes wild whenever we're outside of our comfort zone because it's possibly dangerous. It could be dangerous mentally, emotionally, physically, or financially. So this, what I call it the early warning detection mechanism always goes on when we have a goal outside of our current familiarity zone. And I think people ignore that. People push it away. They're like, oh, no, I'm not, whenever I have my, in your case, Frankie, I call it Lois persona, I always sit there and say, okay, there's something I'm missing.
Starting point is 00:24:59 Let me listen to it. What is it trying to tell me? But it doesn't get to drive my car anymore. In other words, like, oh, we're going to fail. Okay, cool. Why do you think we're going to fail? What's going on? And there's these different sides.
Starting point is 00:25:09 And I love that you divide that the brain is different. When you go into this and someone is trying to recode this, and they get it now, that their brain is just trying to keep them alive. And it's not making the best possible decision because they ever redesigned if they're committed to it or if they're interested in it. Your default part of your brain, when you showed the slice of the smaller part of your brain
Starting point is 00:25:33 is only cared about, am I going to be alive? Right? Can I keep you alive? That's it. But when you have to go out farther and get out of that, it's a different ballgame. You talked about exercising your brain on the inside. What are the tactical things that people do?
Starting point is 00:25:46 I mean, again, people know meditation works. What are the things that you've proven and that you've seen, because you've helped people, because a lot of people come across you and like, oh, he's just, he's just mental stuff. No, not just mental. You've created an immense amount of wealth for your clients. You've created an immense amount of wealth for the people that are around you and for yourself. You don't do this because you just gave them strategies. You know, I talk to people all the time.
Starting point is 00:26:07 They're like, oh, I just don't know how to do it. Do you have an iPhone? Do you have a Google phone? Yeah. Then you know how to do it. So shut out. So what are the things that you actually need to do? How do they actually do this and exercise their.
Starting point is 00:26:16 inner part of their brain. Sure. Can I get to that in just one second? I want to, I want to put one more piece that you're talking about right now into what Alan Brown had me do. So I had my story, my goal. I want to make $10,000 a month. I want to buy a home. I want a nice car. You know, I want to give some money to charities. I want to take care of my parents. I had this like as my vision. And then I had goals for the end of the year, for nine months, six months, three months, and for like what I want to achieve in one month. And I didn't know how to set goals before. I didn't know what was realistic, what wasn't realistic, but I was a beginner. I was like a beginner. The only thing I knew how to do, I played basketball and hockey when I was a kid. So I knew that I had to train and practice before game
Starting point is 00:27:00 time. So Mr. Brown helped me create a daily action plan. So he said to me, you want to make $10,000 in a month? I said, yes. He says, well, based on the home prices, he's year, you're going to need to get either these number of listings or you're going to have to get these number of buyers to buy a home. So we broke it down to, okay, now I have a number. He says, now in order to get this many listings, you're probably going to have to be in front of, you know, 20 people this month that could say yes to you. And you're probably going to have to speak to people who want to buy a house, and we determined that I had to make 100 calls a day and prospect. So if I made 100 calls a day, and back then we could phone call, you know, and we'd get probably
Starting point is 00:27:53 30% of the people answer the phone. And they said, great. So here's the math behind achieving the goal. And he said, and here's the numbers to achieve the goal. He says, but that's not enough. He says, because you can make 100 phone calls and just blab your way and sound stupid. And yes, you'll get embarrassed and ashamed and ridiculed and judged and rejected. He says, but let me upgrade your skill now. So he gave me literally like a sheet of paper that was typed out. And on the sheet of paper was a script. And here's the script 45 years later.
Starting point is 00:28:28 Ready? Hi, this is John Asserach with Alan Brown Real Estate Company. we have somebody who's looking to buy a home in the neighborhood. Have you thought about making a move? If they said yes, I go, great. Could my broker and I, Alan Brown, come over today at 3 o'clock or would 5 o'clock be better? So I had an alternative choice.
Starting point is 00:28:48 The illusion of choice. Right. And then if they said, sure, 3 o'clock is great, great. We'll see you there. I'll let you know if there's any changes. Hang up. Mr. Brown, we have a 3 to 5 o'clock appointment. If they said, no, we're not thinking about making. I said, thank you so much.
Starting point is 00:29:02 Oh, by the way, have any of the neighbors, you know, said anything about moving this year? Yes. Oh, great. Would you mind putting me in touch them? Give me the number. Whatever. If they said, no, I said, oh, thank you. Oh, one last question.
Starting point is 00:29:14 Since we are the local real estate company in the neighborhood, do you know when you might be thinking of making a move? So we could put it into it. And the time they had a card decks file. We wrote everything by hand. You know, we put it into our file. So I had a script. And I was also taught, yeah, people have. hang up on you. Yeah, people go, you freaking idiot, what do you call me for? It's dinner talk.
Starting point is 00:29:35 So he taught me how to manage the rejection, the no, the clicks. He also gave me this sheet and it had 100 boxes on it. Box 1 had $15.30, $45, $45, $150, $1.30, $1.30, $1.30, $1.35, all the way from $15, all the way down to $1,500 and Box 100. And here was the game. He says, your job is to make a hundred calls a day. Speak to 30 people, get five appointments. He says, you do that. Maybe today you'll find somebody who wants to buy yourself a house and you'll make that $1,500 over time. So he taught me these frameworks to make it fun, to not take rejection personally, to upgrade my identity, my knowledge and skills to match the goal that I want to achieve. and within six months I made, as I mentioned, my first, I made $60,000 in six months,
Starting point is 00:30:32 $10,000 a month, but he got half of that. But then he taught me some new skills. And then I made $300,000 in the next 12 months. So there was a behavior to follow my story and my affirmations that were not true and my visualizations and listening to this story that I would say, bullshit, but in week one, two, three, four, it was like heavy, no way negative. I can't do it. But as soon as I got some appointments, as soon as we got a listing, as soon as we made a sale, I'm like, well, maybe I can do this. So I went from I can't, don't deserve it, not smart
Starting point is 00:31:14 enough, not good enough, to maybe I can. Hey, this is not that bad. I'm making progress. I'm doing better to, holy fuck can I ever do this. And I think it happened because you went. from I'm inspired to do this versus I'm committed to do this. And it had to start with that. Because to go through that process, that evolution, that pain, just like when you're at the gym, just like when you're learning how to run, the first mile, the first time you do it is brutal. It is brutal.
Starting point is 00:31:40 Your legs hurt. You want to throw up. Your back hurts. Parts of your body you didn't know exists hurts. It's like going to the beach. You find sand in places you didn't know exist. Same thing when you're first. But you just keep committing to it by saying, I'm going to complete this goal because I am this.
Starting point is 00:31:53 I am a triathlete. I am a this. I am at that, that you switch that identity. I don't think people can jump into that. If I can show you something, I'm going to put some props in front over here. I want anybody who's watching or listening, I want you to ask yourself this question. It's 2025, all right? You might be listening to this in 26 or 27, but it's 2025 right now.
Starting point is 00:32:15 And ask yourself this question. Do we know how to make $10,000 a month in just about any industry or $20,000? thousand or 50,000 or $100,000 a month. Do we know your insurance sales, real estate sales, you start a business, program or developer, you've got your own app, you've got a cleaning, whatever it is. Is the information on how to available? Absolutely. Right.
Starting point is 00:32:42 What about health if you want to lose weight and keep it off? You want to run a marathon. You want to do a triathlon. You want to have a better relationship. In every area of health, wealth, relationships, career. business, spirituality, how to achieve my goal of X, we can have at our fingertips in five seconds on, you know, chat, PT or one of the AI platforms. So how to exist.
Starting point is 00:33:11 And one of the visuals I'd like to give people is, have you ever tried to solve the Rubis cube? I'm very good at those until they made it. You couldn't take the stickers off. Then it got very hard for me. So most people would agree if I ask them this question, is it possible to solve this or this? Is it possible? It is.
Starting point is 00:33:32 Right. But you have to learn the algorithm. You have to upgrade yours. First, you're going to make a decision you want to. But whether it's a two by two, no, three by three, four by four or five by five, or even one of the granddaddies. All right. It's possible to do it, right? So a couple of options. Option one. Figure it out yourself and sit there and try the literally
Starting point is 00:33:58 billion possible moves. And you're like, I'm frustrated. This is too hard. I don't know. I don't know. I can get this here and that there, but I can't get. So you give up. So we give up. Now, do we give up because it's not possible or do we give up because we implemented the wrong process to do it? Right. And it's a completely. And now we have frustration. And now, you know, I give up and now I develop this identity of somebody who starts but does not finish hard stuff. Now, you want to learn how to do this? Go to YouTube right now. You'll have this done in 10 minutes.
Starting point is 00:34:36 This will take a lot longer. But there are people that will teach you step by step by step. And if you're committed, you can actually hire somebody to coach you on Zoom in person. Go to a weekend, you know, Rubik's Cube retreat. There are three-year-old kids that do this in seconds. Now, some people have natural propensities. I got it, but everybody can learn how to do it. So the first thing is, whatever goal you have, don't confuse the fact that you may not have the knowledge and skill how to do it with it's not doable.
Starting point is 00:35:11 Right. Two completely different stories. It's all different. Right. Right. So there's only four things that hold us back. So number one is I lack the knowledge and skill of how to do something. And when us humans lack the knowledge and skill, we have self-doubt.
Starting point is 00:35:29 And we have self-doubt that causes this state of uncertainty. And the average person has never been taught that when we feel uncertain, our brain actually releases stress neurochemicals, cortisol, you know, epinephrine. And those stress neurochemicals actually, activate something called the sympathetic nervous system in our brain. And when that circuit is turned on, like the lights, which I was telling you earlier, when that circuit is turned on, it's that Frankie's monster, okay, that's saying, hey, protect yourself and either, you know, run away, self-sabotage,
Starting point is 00:36:10 procrastinate, you know, fight this thing, you know, or do something else. So we know that the, like the mechanics of our brain is when I'm uncertain how. have a bit of fear. And I have a fear of failing. I have a fear of being embarrassed, abandoned, ashamed, ridiculed, judge, rejected, etc. losing. And so I move into protective mode, not because I want to. It's just a biological system that was created by our creator, whatever you believe the creative intelligence is, as a protective mechanism. But can you learn how to feel uncomfortable, feel uncertain, have self-thought, feel fear. Can you learn how to feel fear?
Starting point is 00:36:54 And can you, for example, with four breaths, deactivate that circuit? And the answer is, I don't know for most people. I said, well, here's something most people don't know. There's something called the physiological breath. And if you just did this, where you're lifting up your diaphragm, putting oxygen into your lungs, your brain, you actually turn off this circuit and then you know what goes online? Einstein comes back
Starting point is 00:37:29 online and that's known as the parasympathetic nervous system. And that's the genius part of our brain that is calm that can now respond. Einstein is the part of brain we want to operate from because that's our CEO. That's our imagination, deductive reasoning, our intelligent part of our brain. But Frankie wants to run the show to protect you all the time. And so Frankie is the quitter. What happens when we go into this part of our brain called the sympathetic nervous system, where we can be calm to respond, now we're not feeling that angst of the stress or worry or fear or doubt or pain. But now we can say, okay, I'm feeling uncomfortable.
Starting point is 00:38:18 I'm feeling like afraid. I'm feeling uncertain. I feel like I might lose X, Y, or Z or experience this and I don't like that. Now can we ask ourselves, well, what would have to happen in order for me to take action and feel safe? What would have to happen in order for me to learn the next two or three steps only? Like just two or three steps so that I'm not stuck, frozen in fear, you know, reinforcing this thing that's preventing me from achieving my goal, what would have to happen? Well, could I find one action step that at least moves me a little bit towards what I want? One small, tiny action, not a big, huge action step. It's too big for the human brain to take big action steps unless you're trained to. So what we want to do is we want to start creating these micro decisions to move in the direction of our dream.
Starting point is 00:39:16 So the first inner size, you know, we can do is the physiological breath, or we do something called take six calm the circuits. That's inner size number one. First, we calm that sympathetic circuit, right? Take six slow deep breaths into our nose out through our mouth. Then we do inner size number two. It's called AIA, AIA. And AIA just stands for awareness of my thoughts, feelings, sensations, emotions,
Starting point is 00:39:45 behaviors that I'm that I'm taking or not taking. And when we learn how to observe our physiology and our mental state without, and this is really important, without judging yourself, blame yourself, feeling guilty or being ashamed. It's just pure observation. Well, I'm talking negatively to myself. I'm feeling uncomfortable, right? And then we have the eye for in Aya is, what's your intention?
Starting point is 00:40:13 Is your intention to not take action? Well, no, it's not. Is your intention to achieve the health, wealth, relationships, career going? Yeah, that's my intention. And here is the magic. What is one, one small little action you can take towards that? You want to get in better shape? One small action?
Starting point is 00:40:36 Put your running shoes out somewhere where you can see them. One small step. Or the sugar out of your house. Yeah. one small step just to just to have self-trust, self-confidence, and to be able to give yourself a command and follow through to completion. Right.
Starting point is 00:40:58 And I think this is where people don't get it. They go, okay, I'm going to go to the gym. I'm going to bench press 300 pounds. No, you're not. You're going to start by bench pressing maybe 75 and then maybe 80. And we expect that in the physical space, but we don't for some reason expect that in the mental space. like, okay, I'm going to make $10 million.
Starting point is 00:41:14 Let's try and make $10. What do we have to do to make $10? Okay, you got that. And you start building and redesigning and recoding your brain and getting that confidence in you. And you start having the ability for, to your example, Frankenstein's monster over here going, wait, okay, I used to have this fear that I couldn't do 10.
Starting point is 00:41:30 Maybe I could do 20 now. And it slowly starts regal. And if we go and you do these things, we can scan your brain before and then we can scan your brain after and it will physically be a different shape. It'll physically fire differently. And it's these little baby steps that happen repetitively. You work with, you work with some clients, and you've been doing this for a long time. What are the biggest struggles when they show up and, you know, they walk up to you and, of course, you know, they want to rule the world and they want to make millions of dollars and they want to grow wings and whatever they're merry out of things that they want?
Starting point is 00:42:01 What are the hurdles that they normally walk into going, this is normal? This is what I normally run into. And then here's how you normally help them fix it. Yeah. whether I'm working with an athlete, working with a CEO, working with a homemaker, most of them are not operating with a vision of what does it look like in the future if it was complete?
Starting point is 00:42:26 What do you look like? What does the result look like? Right. Part two, they don't have any path from where they are today to that. And we talked about triathlons. You know, imagine, if I asked every day, everybody right now, if we all committed, all of us committed to jogging a marathon one year from today,
Starting point is 00:42:48 assuming you're physically healthy, mentally healthy. Would we if we committed to it? And the answer is yes. Absolutely. We don't need to be in the possession of the training routine, the food routine, the rest routine, the sleep routine, the equipment that we don't need to know any of it. Now, all we need to know is like a year from now, we're running together across the finish line. It might take us seven hours to jog slowly a marathon, 26.2 miles, right?
Starting point is 00:43:16 And then we say, okay, now let's divide everybody into, are you a beginner? And like, you don't even know a training schedule. You don't know the difference between a carbohydrate and a peptide. And you don't know that. So let's take all the beginners and say, okay, beginners, for the next two weeks, here is what you need to know and learn. all you intermediate ones, all right, then you've done some running, you understand a little nutrition, sleep, okay? Your training schedule is this.
Starting point is 00:43:47 All the advanced ones, you understand training schedule, sleep, food, nutrition, okay? We're putting you on a different path. Now, the first 30, 60, 90 days, there's going to be a big discrepancy between the beginner and they advanced. But over six months, many of the beginners will. go from beginners to intermediate. Some might even make it to advanced. So we have to have frameworks and a process for each person that start up with their vision, their goals, and then we develop a plan that they can follow. And here is the rule. We look to build the habit first for the behavior. And then once we have the habit down,
Starting point is 00:44:38 we work on intensity and complexity. So how does one start building that habit? Because again, we're coming up to the end of January by the time we're recording this in 2025 and everyone has now lost their abilities to their New Year's resolutions because it is what it is. When someone wants to start, they have a goal and they want to get there
Starting point is 00:44:56 and they know within a reason, because they have the how, because they have access to Google or chat GPT, how do they start developing that habit? How do they start getting there and moving it forward? because I think it's something, 80-something percent of the people fail in their goal within the first two weeks. So how do we start developing that? So first, we don't work on 10 multiple goals at the same time that aren't due to you, right?
Starting point is 00:45:20 So the first thing we want to teach ourselves is that I can give myself a command and a goal, no matter how small, and I can follow through to completion. So the first thing I say is, okay, give me a command and a goal, no matter how small, and I can follow through to completion. So the first thing I say is, okay, give me one goal in one area of your life. Health? Great. What specifically? One goal. You know, one goal.
Starting point is 00:45:42 And we say, okay, what can you commit to for a minimum of five minutes a day for the next seven days? No matter what. If you're in bed, tired, asleep, it's raining, it's leading into its hailing. You're getting up for five minutes and you're doing the thing you promised yourself you're going to do. What can you commit to? So the first thing I do is I reduce it to the ridiculously small thing so we can accomplish something very, very big. And that is self-trust. And if I can build self-trust that I can say to myself, every day for five minutes, I'm doing this no matter what, and do it.
Starting point is 00:46:23 No, okay, maybe I could do seven minutes. So what happens with most people is they reinforce the negative. They reinforce all of the mental and emotional and physical habits that actually move them away from their goals versus focusing on their goals. Part one. The other part is, I'm okay with big goals, but big goals have small components. So what is the one or two things that if you did that every day, it would build the habit. So that's part of one. But let me give you something really, really, really critical. We've already established, don't set a goal you're not committed to achieving because
Starting point is 00:47:11 you won't do what it takes. But let's say you've committed to it. I call it my rule of 100. And based on some of the latest research in the university in Toronto several years ago, they discovered something. So let's say I start an exercise program today. Then I'm firing, you know, the neurons. I'm releasing the, you know, endorphins and the adrenaline and the and the dopamine to feel good neurochemicals and I'm excited and I have a motive for the action and it feels good. And if I don't like push it too hard, then, you know, I'm enjoying it. What they discovered back when, you know, I was in my 20s, 30s, there used to be this belief that it takes 21 days to develop a habit. There was no
Starting point is 00:47:57 science behind that. And here's what we now know. It takes between 66 days to 3,000, to 3,000, 365 days to either develop or replace an old, whether it's thought, emotional or behavioral habit. So here's my rule for all my clients. I don't take you on as a client. You can't join any of my coaching programs unless you commit to this one thing. Ready? 100 days. If you can commit to a little bit of doing, thinking, and feeling the right thing for 100 days,
Starting point is 00:48:32 I could pretty much guarantee you'll achieve your goals. But if you can't be self-disciplined to following through to completion, then you are going to be self-disciplined not to. You're going to be committed to your old patterns. And I think what everyone does this, they're like, oh, well, I'm going to be committed for a hundred days. I'm going to run a marathon every single day. I'm like, no, no, no, no, no. How about just commit to a small, as you said, minuscule little thing,
Starting point is 00:49:01 do one little thing. And then all of a sudden if I could do this, I could do that. I remember when a dear friend of mine went through a radical breakup. It was really rough on him about a decade ago.
Starting point is 00:49:11 And it was tough for him. It was his first major breakup. He went through. He survived through it. He recently went through another breakup. And I was like, how do you feel? He goes, well, I did it before. Probably can do it again.
Starting point is 00:49:22 I probably can survive through this. And that's what you're talking about where we retrain Frankenstein. Monster. So, okay, you get that self-confidence. But it comes down to that nasty C-word. which is commit. You've got to commit. Yeah. And by the way, Frankenstein is one of your best allies ever.
Starting point is 00:49:39 100%. I tell people, you know, if you're driving a newer car today, right? You love it when, you know, a car comes too close to and your, and your things and beeps. You love it when the trunk is open and ding, ding, ding, ding, ding, because it's telling you that, hey, pay attention to this. So Frankie has been developing for hundreds of millions of years. So love your Frankie. Yes. Okay. But you have to control Frankie versus Frankie controlling you.
Starting point is 00:50:08 Now, the neurochemistry of fear is actually required in a flow state. Most people don't know this, but we actually want most flow states start in a state of stress, worry, fear, anxiety. You're at the Olympics. Oh, my God, am I going to run well today? That I sleep enough? That I eat the right food? Is it the right time? Is it too early in the day?
Starting point is 00:50:29 too late in the day. I wonder what Michael will do. I wonder what Joey will do. So we're comparing and then Frankie goes off, you know, but then boom, because of training, we use that fuel. We focus on that finish line. We focus on what we have practiced. And then we don't have to think about it because we are now unconsciously competent. We don't. And if we trained right, then we get into this flow state where it's effort less. There's effort, but it's not work. So whether it's earning money, getting healthy, we focus on the right habits first. And through consistency, we add intensity and complexity. And so I would prefer somebody telling me, John, I walked one minute a day for 100 days. I'm ready to move where somebody said, you know, I walked 15 minutes on Monday. I couldn't Tuesday and
Starting point is 00:51:20 Wednesday. You know, I walked two hours on Sunday. I'm really sore. So I'm going to take off. No, it's too inconsistent. Whatever it is that we do consistently, this is so powerful, whatever it is that we do consistently, our brain automates. That's called automaticity. And automaticity is effortless to the human brain, whereas consistency initially is effort more. But it becomes a pattern, it becomes a habit. One of the things that people waste more than anything else is time. I notice behind you, you've got a sand clock and you've got an hourglass. People waste time as if it's this limitless resource.
Starting point is 00:52:03 And I spent eight years in a hospice watching people die. So time for me, everyone's like, oh, your health is your wealth. I'm like, no, it's not. There's people who had polio who had to live in a Coke can for their entire life. They lived in 90 years old. They would much rather have had health, add their health differently when it comes to time.
Starting point is 00:52:18 So when you come to time and health is this battle. How do you feel, and when you go in and again, you've got the hourglass behind you. How does time play into this ballgame? How do you master it to become effective? So this serves two purposes for me. Let's say this is my life, right? I have no idea how much sand I have left.
Starting point is 00:52:39 This is the life I've lived. And so I can take the good sand, the only sand I have right now, this second. And I can do one of two things, focus on all the mistakes, all the traumas, all the pain I've had, all the people who did me wrong, all the things I'm ashamed of.
Starting point is 00:52:56 or I could create what I want this to be in the future. So that's number one. Number two is to remind me that there is no such thing as time management. The only thing I can manage is what I do in time. So I go back to, are you living your life by design? but my default. Are you inspired to or are you committed to? Are you building the routine and the habits of consistency over an organ?
Starting point is 00:53:33 So like I know what my day, what I want it to look like because I've thought about what today will be like. Now listen, I fully get life's curveballs. I fully get it. You know, I just had a dermatology appointment this morning. know, the doctor says everything's fine, but there's something right over here, you know, on your chest, and I want to take it off. And we're going to do a biopsy. I say, great, maybe it's cancer. I don't know. But right now I can focus on being healthy,
Starting point is 00:54:06 eating the right food, breathing, drinking the right amounts of fluids, and taking care of myself. So I get that life gives you curveballs, but I know what I'm trading my life for. And if you recall earlier, I said, I want my life to be like extraordinary, So, and I don't mean, you know, lavish life. I just want to feel happy. I want to feel proud. I want to contribute to the lives of others. I want to have a meaningful, purposeful life of impact and influence.
Starting point is 00:54:34 I want to ask about that. You talk about purposeful. A lot of people will go through and they'll say, I want to make a ton of money. I want to pay for my parents this. I want to pay that. But they go through and they don't live a life with a purpose. And people don't understand how to access a purpose. When your clients come to you, because I'm sure it's,
Starting point is 00:54:53 similar when they come to me. They think that if I make XYZ dollars, if I become on the cover magazine, if I win this award, da, da, da, da, da, their equation is, if I do this, I'll be enough. And if I'm enough, I'll be worthy of love, which is a broken equation all day long. How do you get people when you're working with them,
Starting point is 00:55:09 your clients and people have worked with you for years to identify what their purpose is? How do you get them to access them? Yeah. First part, you know, when somebody doesn't feel like I'm enough for I'm worthy or have imposter syndrome, they usually lack an understanding of what they are.
Starting point is 00:55:32 Like, if you think about what you are, what is the intelligence that created you that's in you. And you really have this healthy understanding set aside from ego. You realize that, like, I believe in God, an intelligence. I don't believe in God as a deity with a guy in there with a beard and, you know, the devil down there and you go there or the, I don't believe in that. That just serves my, me,
Starting point is 00:55:56 and I don't have any issue of what anybody else believes. I believe that we all have these things that interest us, gaming, designing, writing, reading, talking with friends, taking care of pets, cooking. And if we just listen to what is it that brings me joy? What is it that is actually easy for me that may be difficult, for somebody else. Is it math? Is it numbers? Is it helping somebody? Like, what is it that makes me feel that inspires me? It gives me spirit when I think of it, do it, experience it, share it.
Starting point is 00:56:40 So what is it that inspires me versus what is it that expires me? So let's begin with, what are your hobbies? What do you like to read? If you can make a difference in the world, Like, would it be for plants? Would it be for animals? Would it be to help people who are dying? Because there are plenty of people who go and make a lot of money, but they still feel worthless, right? There's lots of people who give because they think they should give,
Starting point is 00:57:14 but there's no joy in their giving. There's a lot of people that have nice cars or watches, but they feel like they're an imposter because they're still dealing with childhood, you know, self-belief, belief that wasn't theirs, you know, somebody helped them develop that. So I want to get them into their heart out of their head, like in your heart and in your gut, like, what is it that if you could do more of that, you just feel like the trade, right?
Starting point is 00:57:45 The trade, go back to the time. What would you feel like the trade would be worth it? part one part two i can get them for example if i was to sit you in a rocking chair right a rocking chair test now let's take you too close to the end of your life and you're sitting in the rocking chair right and you are talking to your younger self um what would you tell your younger self do more of that do less of that what would you wish you would have done now that you're at the end of your life what would you do um if you were in you know at your 30s or 40s or 20s or 50s or 60, like, what would you do then? And then why not come back to the moment and start
Starting point is 00:58:30 doing the things that your older self is telling you to do now without limitations? Like, what would you need to learn? What would you need to let go of? What would you need to upgrade? Who would you help? Who would you ask for help? How would you manage that fear that you have a little bit better. So taking the time, this is, this is, I've, I've invested, like, I don't know, like how much of my life, just in, in thinking, in being, and feeling. And in getting in touch with the essence of what's important for me. Right. And then designing a life that I feel proud of. And I don't, like, if I can help you and help the people that are listening or watching, that is part of my, my purpose and life. Contribution is my number four highest value.
Starting point is 00:59:32 So I want to contribute because it feeds me. And then I can pay it forward. I think it goes back to what you were saying before where you might have this idea. You're done, you're sitting the rocking chair and you have this vision of where you want to go. Just like when you were going to the real estate, you're like, I want to make this much money. And I want to buy this house. I want to do all these. these things, understanding and having the humility of, okay, I'm going to commit to this, whatever this goal is, whatever this purpose that you have, but also having the humility going, okay, I can't do a triathlon right now because I can barely walk five feet. So what are the things that I
Starting point is 01:00:02 need to do over the next 100 days? How do I recode my brain? How do I do the exercise within? How do I do that? And you're one of the few people that I know that actually do that. The problem is, people have a hard time finding you. How do people get a hold of you so they can start doing these things and start redesigning their brain and redesign their neuroplasticity and understanding that you can work out your brain as much as you can work out your arms. What's the best way for people to find you? So a couple of things. I released an intersize app where I developed 600 intersizes with visualizations and mindfulness and meditation and cognitive behavior techniques with experts, videos, training, and they can get that on intersize.com or my app store or the app store.
Starting point is 01:00:45 I'm on Instagram. I do a ton of YouTube videos to show people things that they can do to set goals and achieve goals. I'm on Facebook. I'm on all the social media channels and they can find a whole bunch of my articles on my website, Johnassarraf.com. I write a lot.
Starting point is 01:01:02 I research a lot. And I share a lot. So Johnassraft.com, intersize.com. The one thing that I want, I really want to leave people with is in front of me, I have my exceptional life blueprint.
Starting point is 01:01:17 And one of the things that I do that I encourage everybody to do, regardless of whether you learn it. Like I start everything off with like my goals. I have goals for every area of my life. Health, relations, career, business, travel, my prayers, you know, where I'm going to travel in the future. I have it all written down because I've thought about it. And then I write my new story, you know, the story of my life.
Starting point is 01:01:40 And write the story. And then I have images, you know, for my current life or the life that I want to live that I blend, actually. So I want to see the earth from the moon. I want to be in a fighter gym. We rented this house in the Maldives two years ago. So I put pictures up of what I want to achieve that fall in line with the story of my life. Now, why do I have this book here?
Starting point is 01:02:04 Well, because I've taken the time to think about what do I really want for health, wealth, relationships, career, business, fun, experiences, travel, etc. charity. I take the time to write it down. I take the time to create images for it. And then every day for about five minutes, six minutes, I review my exceptional life blueprint. And this acts for me the equivalent of a destination for a pilot. Right?
Starting point is 01:02:32 The pilot says, get on the plane here. We're going to go over there. And then we chart the course there. And the plane is off track a lot. But then it recalibrates, recalibrates, recalibrates, recalibrates. So I take the time every day just to say, is this still where I want to go? Are these the things I want to achieve? Are these things I want to experience?
Starting point is 01:02:51 Are these the people I want to help? Yes, yes, yes, yes, yes, yes. Good. Check, check, check, check, check. Prime my brain every day a little bit with looking at this, reading it, reviewing it, doing my inner sizes, and visualizing it, and then being silent for five, six, seven minutes to activate my subconscious mind through a meditative practice. And so I'm doing this block of mental and emotional work. And then I get this physical body, right,
Starting point is 01:03:25 into what I call is the law of goya, right? The law of goya is the get off your ass law and take action now. Now we take some action. Now, okay, what am I doing today? Okay, great. Block time contribution with Charles. Bang. All right. After that, bang. After that, bang. These are the behaviors that make the dream the reality. I remember when I first discovered meditation. I first discovered visualization. I had a lot of resistance to it. As I'm sure a lot of people that you run into it. They're like, that is stupid. You're going to sit around. We're going to put pictures in a book. I have all this resistance. And there was a mentor of mine who sat down. He goes, imagine you got on a plane. And the person sat next to you trapped in. They looked at
Starting point is 01:04:09 you and said, God, I really hope we go somewhere fun. You would freak out. You'd be like, I'm sorry, what? You don't get on a plane, not knowing where you want to go, but we live our lives with this. I don't know where I want to go. So having that workbook that you shared with us, and say, hey, let's figure this where it is.
Starting point is 01:04:24 Let's figure out where we're going. You don't pull back an arrow, fire it, and then decide where you want it to go. You've got to map it out with intent. And I think that goes back to what you said in the very beginning that your mentor gave you. What type of life do you want? Where do you want that arrow to go? Cool. Awesome.
Starting point is 01:04:38 Are you committed? Awesome. Are you committed to doing 100 days of a very small act every single day? You don't grow a flower by dumping a bucket of water on it once and walking away. It's a bunch of things over and over and over again. And tiny habits that are empowering, positive, and constructive build your life the way you want. And tiny habits that are destructive, disempowering, and negative destroy your life. and here is the key for everybody. It's your choice. Yes. That's your power. Everybody wants to,
Starting point is 01:05:17 what the power to have? The only difference between us and a pig and a horse, we can choose. And you can choose to be a victim or anything else you want to be. Or Victorian. At every action you do, every day does it.
Starting point is 01:05:31 Well, there's so much more. We could probably talk about four or five hours on this. I love it. John, thank you so much for, coming on and sharing your gifts with us and your knowledge. People think that, oh, you just learn strategies and then you become financially free or spiritually free or healthy. It's not. There's,
Starting point is 01:05:47 there's so much that goes on on your subconscious and you have to learn these things and master these things or you're never going to get to the other side. So I really appreciate you coming on. It's my pleasure. Thanks for doing such a great job preparing and being so great on this. I appreciate it. John proved that your brain is not your destiny. It's your opportunity. The difference between interested and committed isn't just mindset. It's measurable brain changes that happen through consistent daily practice.

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