Proven Podcast - Unlimited Sales Without Ads - Tyler Wagner

Episode Date: May 1, 2024

In this episode, Charles sits down with Tyler Wagner, the mastermind behind the company Authors Unite. Tyler shares his strategy, the Infinite Partnership System (IPS), which has propelled his business to 8-figure heights. Prepare to take notes as Tyler reveals the simple yet powerful secrets behind his success. Discover how Tyler leverages the power of partnerships to tap into an endless stream of clients, without relying on traditional sales methods. Learn the art of creating win-win collaborations that multiply your reach and impact. Tyler's unconventional approach challenges the status quo and proves that building genuine relationships is the key to unlocking exponential growth. Through candid stories and practical insights, Tyler and Charles dive deep into the transformative potential of the IPS. They explore the common pitfalls entrepreneurs face and reveal how to sidestep them by focusing on creating the best possible product or service. Get your pen and paper as Tyler shares the exact steps he took to build an unshakable network of partners, even in the face of initial skepticism. Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the tools and mindset needed to skyrocket your business growth. Prepare to be inspired, challenged, and empowered to forge your own path to success through the power of infinite partnerships. Key Takeaways: Learn the simple yet incredibly powerful strategy that propelled Tyler's business to 8-figure success Master the art of creating mutually beneficial collaborations that may lead to a consistent flow of clients Discover the secret to building genuine relationships and crafting exceptional products for exponential success Head over to https://provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:51 Identifying top partners 5:31 Inherited trust mistake 7:10 Leveraging website contact forms 9:35 Effective partnership process 10:43 Drive business partnership 12:55 Importance of testimonials 16:19 Sales call strategies 19:00 Leveraging partnerships 20:03 Competitive advantage through relationships 21:51 Collaborate with service providers 23:04 Biggest mistake in business

Welcome to the Proven Podcast, where it doesn't matter what you think, only what you could prove. Today's guest, Tyler Wagner, built an eight-figure business without spending a single dime on ads. On this episode, he'll prove exactly how you can do the same. The show starts now. I'm with Tyler Wagner, one of the few people on the planet who have consistently proven me wrong on almost every single thing that we've ever done. Welcome to show, man. I appreciate you coming out. Thanks for having me, man, pumped to be here. When I first met Tyler, and this is cheating because we're friends.

When I first met Tyler, he brought me his idea. I was like, oh, he's going to do X, Y, Z. And I was not going to work. Go away. And then he also told me, you know, about this thing called, you know, Bitcoin. And it was going to work. And it was going to work. It's not going to work either.

So both of them have proven me wrong. And Tyler has now made an eight-figure business in his business. And there's a specific way he does that. And I'm going to have him shared exactly how to scaled his business from an individual who, well, didn't finish college to now as an eight-figure of business. So what do you call that? I don't have an acronym specifically for this. How you did it.

Yeah. So we call it IPS, which stands for infinite partnership system. And yeah, I'm happy. We'll go in full detail, you know, exactly how we do it for sure. So a lot of people think when you're doing this, it's about just sitting on the phones for 16 hours a day and being relentless and doing all that. And I know a lot of people that do that, not as effectively as you are, but there's a lot of people put the energy in, but they still don't get the result.

And I've obviously used IPS before. I know the power of it. So let's walk through a general overview. what is the IPS, you know, kind of like eight to nine steps. What are the things of power? Yeah. So first thing is you want to identify, like, who could be your top partners, right? So I'll use my company, Authors Unite as the example.

It's just the easiest one for me to use. And it's actually like infinite partnership system and evolved out of Authors United. I was doing something that was growing our business and I didn't even realize what I was doing until after money started coming in, I was like, oh, we, should do more of those things and then and then it started to work really well. So, uh, let me start here. So authors unite, we write, edit, publish, and market books. That's basically, we offer different things, but that's the core of what we do, hyper focused on marketing books. So that's what we're known for in the industry. So the first thing that I came to realize is we had

a publisher that had referred us over a million dollars in business in a year. And I was like, okay, if I get 19 more of those, we have a 20 million dollar business. So then I started the hunt of basically reaching out to every book publisher in the world that speaks English. And unless they created their publishing company a week ago, we have reached out to that. They speak English. And even if it was a week ago, there's a chance we reached out to them as well. So regardless, we scaled that. And now we have over 40,000 affiliates in total.

But book publishers was one target. They offer complementary services as we do, right? There is some overlap, but we're not looking at how it's competitive. Our selling point is, hey, you help people publish. We can get them on the major bestseller list, and we'll give you commission if you refer to us. So let's partner up on this. And then some other examples are ghostwriters, editors, PR agencies. We have like two, 300 different keywords that we go after.

So it's first identifying who could be your top partners that offer complementary services and have a large pool of your clientele. In my case, it's authors. Next part is that how do you get all their data, right? So in our course, we provide tools of how do you basically get all their information and reach out to them and not be limited to the amount of reachouts that you can do? And I know, I think that's one thing we had talked about in the past, Charles, with like, there's a lot of different methods of reaching out to people, but most of them

there's limits, right? Like LinkedIn, you can only do a thousand a month, Facebook, Instagram, Instagram. You can only do about 50 a day. But with our strategy, it's unlimited. You can literally reach out to as many as you want. And then so just so you want me to go through everything right now, just like delay. A couple things I'm going to interrupt you on because I know if you're going to be jumping at the bit. One of the first thing is it's not infinite, you know, public partner. It's partnership. And that's a big part of this. You're not going after your customer. And what you're doing is you're going after the people who are already in service to your customer. So you're

leveraging the idea of KLT, you're stealing that no like and trust from someone else. So if, you know, if I walk into a room and I try to hit on so-and-so, it's going to be hard. But if I walk in the room and you walk over and say, hey, this is my buddy, Charles, he's a great guy. It's going to be easier. It's called inherited trust. When we're using this in the world of human behavior, it's called inherited trust. So one of the biggest mistakes that everyone does is they try and go directly after the

customer. Don't do that. Go out of private partnership with someone where it's a win-win, where you're providing an exceptional value. in your world, the marketing, you're the best in the world. There's just, there isn't anyone else around it. Yes, that was wrong. I'm looking admitting it. Yes, you were right. It was wrong. And you've done this because you created partnerships. And then you started talking about that there's ways to go after people. There's ways to do it unlimited. And I really want to jump on that because

everyone's like, oh, I'm going to send Facebook messages or I'm going to send out LinkedIn messages or that. So are you, how comfortable are you sharing? Oh, I'll have you would unlimited. Because I know there's two things I'd love you to share. How are you doing? to limit it and what exactly do you say because it's not enough. There's so much more to the partnership program, but I think if people just have those two things, they'd be like, okay, this could get them started to scale what they're doing. Oh, totally. Yeah. So the way we reach out mostly, and we, everything I just mentioned that has limits, we do reach out in those ways. We just, you know, we do it until the limit stops us. But the other way we reach out is website contact forms.

So this is like, you know, I think about IPS. It's just like the most basic thing in the the world, but it's so, it to me, and maybe it is to me just because I've done it for so long, but it's just overlooked. Like, how many people do you know reach out to website? And I'm not talking about like on the homepage, like the, you know, the button to opt in. I'm talking about the literal contact us for them. Nobody uses, like, no way, except, well, we, we use them like millions of times. So the only reason people have them is like for us or something. I don't know, but like for you. And yeah, there's literally like no, there is no spam. or no limit, like you can do those unlimited.

Now it does take, I mean, I'm actually, I'm sure this might sound crazy to your audience. I'm sure there's AIs that can do it. But I actually just have now, I mean, it could be over 100 virtual assistants that are now doing these reachouts. So like, I don't know. There's so at least dozens. I have a ton of them. And so, and again, I had known you long enough. I remember when you did this yourself.

I remember going, hey, let's get on a call. Hey, this is like, dude, I don't have on a phone for 16 hours today. I can't talk to you. I'm like, yeah, but you've done that for the last three months. you're like, yeah. So when people see the end of this, they're like, hey, okay, this seems really simple. Just reach out on contact forms. You still have to be reliant.

You still have to be disciplined and you still have to know what to say. But a key portion of this that pivots is it's a partnership. You're not reaching out to your perspective client. You're reaching out to the person that's already working with their client. It's a partnership with it. So someone goes on, they find the forms, they spend the energy. What the hell do they say? What does the opening things?

Like, hey, I like flamingos? Or what are they actually saying? What is the keyword? What is the phrase that works for you better than anything? We haven't tried that. That won't work well, actually. So I'll let you know on that one. I'll test it out.

So we say the same thing every time. And I will actually say we've been testing some new things out just to see if it converts higher. But so far, this is the highest converting. So the subject just says potential collaboration. And then it says, hey, they're names. So it's personalized. And then it says, I think there might be ways we can collaborate.

And literally, and then at the bottom, we just put our, whoever the person is, the name and then authors unite.com. So it's one sentence literally in the body. And then what it does or what I think it does, I'm not like a psychologist or anything, but I think it perks curiosity in their mind. And then most of the time, they'll reach back out and say,

I'm open to collaborating, like tell me more. What did you have in mind? And then I can go in, like the response to that is I was thinking we can refer people to each other. If you're open to a short intro call, here's my schedule link.

And then that, is Authors Unite.com slash whoever the salesperson on my team is their name. And then we can go and then that's retargeted. There's a pixel in that link. So they go to book it. And then when they book it by the time they get on a call with our person, they've seen like 30, 40 video testimonials all over social media. And then they're basically, it's already like a done deal on the partnership by the time

they're on the call of us. So that's kind of the process. And there's more tools, software and stuff that we use. But that's kind of a short. Yeah. So, well, the thing is that I can explain this to you in the audience. What you're doing is you're actually meeting their need. Everyone talks about this all the time.

I want to be vitamins or do I want to be Advil? You always want to be ad-bilt. You don't want to sell hope. You want to sell the ability to eliminate pain. So by reaching out and telling the person, hey, this is a potential partnership. All they read was, you want to make more buddy? That's all they saw. So like, I'm going to reach out to you.

He's not trying to sub me. He sure to make me more money. You're going to make me more money. I'm always getting answered the phone call on. Are you going to make me? healthier you're going to make me more money. That's it. Because it comes down to three things. Do you only thing that's the part of your brain that hasn't evolved past a lizard that cares about is, can it make me more money? Uh, is it can I eat it or can I fornicate it? That's it.

If you can snap the energy, that's it just comes out to the little things, right? We know that. If it's, if it's going to, can I eat it? Can I make babies with it? That's it. And if you can snap into that, which is what you're doing. You're going, hey, I want to try and sew you something. You're not, hey, I have this great product for you. You're saying, I want to collect. I don't work with you. I want to drive business to you. That's a partnership and it's a different ballgame. And I know it sounds really simple for 99.9% of the people, but I can stand here as one of those people that stood in front of you. Oh, my God, it's not going to work. And it works because it is so simple. So, okay, so you break it down. You start the IPS and you track them down and you have a wall, a for a Flaught of VA's that are going to let's act for them. And they're heading out this very complicated message, which probably everyone's now rewound this podcast or written it down a couple of times. once someone gets on the phone or other things you run into when they schedule the call

when they're and again I know there's a lot of tools that we're skipping over because you just don't have enough time in there what are some of the tools or what are some of the conversation what are the some of the

you know because yes you have a wall of testimonies you do and I'm on your website I hate that figure actually our main dial the website you're really on here aren't I hate that picture so much one day we'll rethoot it oh send me a better one as you want

I like it just a hill from the day to become a wall street on my cell So I get it. What did you give them a call? Yeah. How important is the camera? How important is the background?

How is important what you're saying? Do you show up in a T-shirt and you dressed up? How are you showing up when you do show up to those calls? Well, okay. So funny thing is so some of my team members do Zoom calls. I actually still just do old school phone call because I'm a guy that just be, I like to be T-shirt, boxers or sweatpants. So I'm just being honest about that.

So getting ready and doing video for every. You know, because you know the volume I was doing. I was doing like literally 100 a week. I used to do Monday through Friday 20 calls a day. Now I just do one day a week. But regardless, it's just a lot to do video for me. So I was just doing calls. But I think the big thing with it is, is I always and my team, I've told my team this too,

like you said, when they read that message, they're thinking of making more money. So when you get on the call with them, you always want to start with asking about who they are and what their business is and thinking of ways you can refer to them. So that's how I always start the conversation is, even though the truth of the matter is, I really want them to refer to me. And there are some chances that I refer to them. But the truth of the matter is like with over 40,000 affiliates, I can't, I can't refer to all of them.

I mean, it just wouldn't make any sense. So, but I want to understand who they are, what they're offering and see how I can refer to them and let them know that there is opportunity that I might be able to refer to them. And then after I say that, then they'll normally pass it back to me and be like, hey, that, you know, nice of you to ask, let me see how I can help you too, right? Just like reciprocity, I guess. And you could probably go more into the science of that or something. But I'm saying, I don't have to the experience on it. So, you know, I've used the IPS before and we talked about it and I've held to it. And there's two things. For those of you who are not watching the video,

um, Tyler is a gorgeous, gorgeous man in a three-piece tucks right now on a book on that. Tyler looks now like he does all the time. He's in a T-shirt, he doesn't care. That's just who he is. But I can tell you having used the IPS and having, you know, just it's sales techniques where sort of come on and I will just try and just learn everything about them. Tell me what you do. And no matter what they tell me, what they do,

it is the most amazing thing that I've ever heard in my entire life. You're in it. You cook food? I've never heard of that before. Hold on. You provide nutrition. Oh, my God. All of my clients do that.

And I'll just don't. And I'll just. them from very specific detail. I'm like, tell me more. I'm taking notes and all of this. And it's amazing. I'm like, oh, great. And then they're like, wait, what do you do? What do you do? I'm like, oh, I do X, Y, Z. You know, I, whatever. I write the podcast. I write that you're a top 10 book. I write you, help you write your book. Whatever that is. Oh, like, I go. Yeah, I just do this. By then, they're so hungry to get in reciprocity with you, to help you out. That's like, oh, my God, Charles is such a great guy. I need to help him out. And if you're

offering to set up in a sentence that is so good, they're going to automatically start referring you like crazy. When we did this and I used this in the past, again, I don't let people come on who I haven't used something to work with in the past. It works. And again, I didn't think it was going to work for your industry. It was wrong. I can start eight figures in your bastard. So I didn't think it was going to work the way you did it. And that's the real secret. Because most people, they'll get on the call, I'm like, huh, well, I can write your book. And I can write your book for it. I can ghost write. I can do this. Don't do that. Do not do that. Make it about them first. Because again, you're trying to develop a partnership with people

first. And again, it's a very complicated way of doing it. I think we can collaborate. Oh, my God. What did you do? This is what I do too. It's not complicated. I mean, yes, there's a lot more steps and there's training and there's all of that. But the actual closing process and you skipped over this is so powerful because your testimony is already there. If someone Googles Tyler Wagner or authors unite. They're going to get walls, but one really obvious picture with me, but walls amazing testimonials that have already done the selling for you. And that's a secret most people don't do. You need to have your social media and everything else that sells it for you. I sort of have a question, how many people, when they get on a call with you that have now been

referred to you, now that you've used this system, how hard is it for you to close normally at this? Well, dude, that's what's so weird about our company and the level we're at is I, even myself, I'm going to group myself in with all of my people on my team that do sales. We don't have one like hardcore closer. Like I wouldn't consider any of us like closers or like even like masters at sales. Like I've read a lot of sales books, but I don't follow any scripts as far as like on the sales call once it's referred. Literally it's very easy, right? I think it goes back to what you said because we're borrowing the trust from the,

uh, from the partner. But when I get on with an author and it's a true. sales call. I just ask them like, hey, like, what are your goals and like where, like, what's the dream outcome for you, uh, with your book? What are you trying to grow your business? Is it book sales? Like, what is it? They'll tell it to me. And then if I can guarantee them to get them there, then I'll offer it to them. Or if I can't, then I'll just say, hey, I actually can't do this, but I have a guy or a girl that can do it. I'll refer you to them. Right. So I don't know. To me, I think, and, and look, I think there's a lot of great sales stuff out there. And I

I think a lot of it works, right? Like people have studied sales over and over again. But to me, it's just like the person has a problem, and if I can solve it, I'll just offer the service. They buy it. That's all it is, I don't know. There's a couple things that you do really well, which is, first of all, if you walk in a room, I really loves you.

This is a gift that's an innate if that you have. I don't know. I'll think. Oh. Tyler has that innate gift, but more importantly, there's little things and you, don't know you that you know it, you just say it and you articulate it really well, where you come up and say, hey, if I can give them a solution to their problem, I'm going to give them a solution to the problem. But I'm also going to make sure that if I don't have a solution to the problem,

I'm going to give them something that they go away. I'm going to create their relationship. Like, hey, you know what, do it? Can't do that. Yeah, I know you wanted to go and learn how to fly to the moon. I can't get to there. But I know what Mass is. And here's a contact over to ask and I talk to them. They're going to go help. Yeah, and I can't do them. And what will happen with that is that involvement over and over doing 20 calls a day, all of a sudden, somebody's going to know somebody who knows somebody. There's a really small world. I know there's millions and millions of people out there, but it's a really small world

in the communities, especially in your industry. And they're like, hey, I'm talking to this people over at Altars Unite. Talk to this guy, Tyler. She seemed like a really nice. Oh, yeah, I talked to him like three, four months ago. He was great. You know, how mad he got me in touch with that da-da-da. That's part of the sales process.

Because, again, you're not, if you're always, you know, this old idea of ABC, always be closing. Don't do that. I know it's horrible to say that. They teach you that. Always be closing. Don't. Always be building in a relationship.

Always be partnering up with them. Always be trying to be in service to them. Because, again, you proved it. You're doing eight figures a year. So how do you do it through this? Well, I just wanted to mention one other thing. Because I've told you this before, there's been occasions where literally six different partners,

and this has happened like three or four times now, six different partners have referred me the same person. Right? So imagine that. Like if you build enough partnerships in one industry where you have, even if it's just more than one, just two of the same people refer the same, or two different people refer the same person, dude, that person's closing, let alone six. Like if six different people in the book publishing industry refer me an author, if that person doesn't close,

then that person just, that person ain't buying anything, you know what I mean? I'm like that by it. Right. So, I think the other thing that's powerful about this is why you're doing this, you're building relationships. Like, for example, I know, and we know this, I know everything that you do, and I can do everything you do on my own. I could absolutely do what you do. I've got the technical background. I know how you're, I've seen underneath the hood. We've shared enough with each other. I know how to do exactly what you do. If I spent the next year, two years, hired a thousand people

to try and compete, I still would not beat you. Because you've spent all this time building these partnerships and these are based on relationships. And that's what gives your competitive advantage, where you're going to get those six to nine to ten or whatever people that were referring you because at this point, as you mentioned before, how many partners do you? How many have you done this for? How many other people have you made money for in this dynamic? Because when you're doing the IPS system

or you're doing any sort of relationship where you're giving a partnership, be it affiliates or sponsors or any of that, make sure you're giving a kickback to that specific deal. You're going to work with ABC company. Hey, ABC, thank you referring me. We have a flat fee of X. Whatever that referral back to you is. We're going to give you 5%, 10%,

20% whatever it is. Try to be more than the average because you've done that and because you're a good guy. Even though I know how to do exactly what you do, I could not defro it. There's no way. You know, it's crazy. I just thought this could be like a quote. It's like by not competing with anyone in your industry, you become like, I don't know what the word is, but you like become not competable with. You know, like that's kind of what you were like go with not competable with. Yes. For the guy who did graduate recall it, we're going to go with not computable with. I don't know how to word it, but I just had a realization it's like, because like, I mean, yeah, untouchable. Yeah, because like Facebook ads, all that stuff's great,

but once you turn it off, it's over, right? Whereas with this, even though if somebody came in and could even maybe even do, let's just say they could do better than I could do, they still would have a hard time competing with me just because I've already built the relationships with everyone. You know, like it would be so, like, and, you know, with AI and, you know, and stuff like relationships are the only thing that may never be like changed like there there's time that needs to be dedicated whereas like there's software stuff like that with like gathering data all that stuff will be easier and easier as time evolves but with relationships you got to put it in the time like I don't see how it'll ever uh you can't fast track that like it's just not possible

read here yeah and you're going to put it you go put in the energy but also you've got to do this and this is important everyone's going to and this is a mistake with people who try to and use this method that we've taught this to and we've shared this with before, is they go, oh, I have this great way. I'm going to collaborate with someone who's my customer. Don't do that. Never collaborate with someone who was your customer. Collaborate with the person who's already in service to your customer.

And I know you're going to get hungry. I know you guys who are listening to this right now, who want to get in touch with Tyler, we'll teach you out again, touch with Tyler. We'll share all the information. He's gracious enough to share all this with us. When you're doing this and you're going to get greedy, you're going to like, I got to eat.

Go UberDrive. Go do something else. to pay your bill. Don't break this. You've got to get into the situation where you're developing a relationship with the partners who are going to sell you because Tyler doesn't have a huge sales team. I know his sales team. It's not huge. I know it. You're dinking he's an eight-figure company. He's got thousands of salespeople. No, he's got thousands of partners that are selling for him. And that's why creating these relationships that are so important. So again, so as we're going through this, I think we've done some people some stuff that are like,

shit, I need to go talk to my sales staff. What are the biggest mistakes and what is the one thing you wish you did. So two separate question. Were the biggest mistakes that you had going into this that you made? And then what is the one thing you wish you did early? Well, okay. So I mean, my biggest mistake just going into business in general was being so, like thinking there was only one way, right? And what I mean by that is I was so fixated on a sales funnel and getting paid advertising the work that I wasted so many years on that, which is actually what led me to. So I guess I got to be grateful for it because that is what led me to this. I literally just finally threw up my hands. I was like, dude, I keep seeing all these success stories that people making millions on these

funnels and ads, but I can't figure it out. I just can't figure it. Like, I don't know. And I just, I was like, I'm done. And then I just started filling my calendar with partner calls and it ended up working out. And in the beginning, I didn't know if it would. But I would say that, that would be my biggest mistake is not doing it sooner. And then what was the second part of the question again? You were starting a business over right now and you were going to do one thing. What would you do? Oh, one thing? I feel like I got to say two things, but I think, well, no, one thing would you all too. Okay, okay, the two things. One thing would be act like building the best possible service or product ever because to me that is the best marketing and I've come to realize

in business that so many people, they like half ask the product and then they go, really hard in the marketing. And in the reality is if you make the product incredible, the marketing is so much easier. And that's another thing too. With IPS, I always tell people, I'm like,

I can get you more leads than for a lifetime. You don't even know what to do with all these things. But the reason it works for us is because our product is amazing. Like we guarantee stuff that other people can't guarantee. So you need, that is the first thing. You need to figure out how do you create the best product in your niche, like bar none just it has to be amazing and then um the second thing is i would i would just start

at the top like i would reach out to who you would view as your competitors but i always view them as partners i would reach out to all of them right from the beginning and just start partnering with as many of them as possible and actually like because you're new to the industry right this is in the beginning they might even become like a mentor to you like that that would be the way it's like, okay, that would be like me 13 years ago in the publishing industry, reaching out to Harper Collins or something and just like building relationships. It doesn't make sense almost, but it does in the way that even though they were so far ahead of me, there is a way people like to help other people and mentor them.

So that's what I, I'd say, build an amazing product or service and then just go straight to the top and try to partner with all the top people in your industry. That is in a Tuesday. So how do people get a hold of you? Because they're going to track you down. You know that. So I apologize and admit. I don't know.

It's revenge. Let them track. How do people track you down? How do they get a hold of you? What's the best way to get a hold of you then? So probably email or Instagram. Email is Tyler and Authors Unite.com and then Instagram's Tyler B. Wagger. There's two best.

And if you happen to be traveling where he's traveling, hit him up. He's always a good guy. He offers to buy all the meals always. That's revenge. I do. I really do, though. That's true. I appreciate you coming on.

Thank you for giving us. We're going to do a lot more details away, but I really appreciate you coming on, man. Thanks for having me, man. Thanks for having me, man. Thanks for tuning into the Proving Podcast. Remember, it doesn't matter what you think, only what you can prove.

Now get out there and prove them all wrong.