Sunday Sitdown with Willie Geist - Gigi Hadid

Episode Date: September 11, 2022

In the decade since signing with a modeling agency at 17 years old, Gigi Hadid has become one of the most famous faces on the planet. Memorable ad campaigns, countless magazine covers and runways around the world have made Gigi a global icon. Now she is realizing a dream of becoming a designer herself with the launch of her new clothing line Guest in Residence. In this week's "Sunday Sitdown," Willie Geist sits down with Gigi to talk about her latest venture and how she hopes it will disrupt fashion. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey guys, Willie Geist here with another episode of the Sunday Sit Down podcast. My thanks as always for clicking and listening along. Got one, I think you're really going to enjoy this week with the woman behind one of the most famous faces on the planet. Her name is Gigi Hadid. It's open for debate whether we're still using the term supermodel. In fact, she and I have that conversation. As you're here in just a few minutes. But if such a thing still exists, she is that. She's the face of Mabeline. She's been the first. face of Versace and Chanel and Tommy Hilfiger. She's on the cover of Vogue magazine 35 times, and she's only 27 years old. She's got 75 million Instagram followers. A lot of young women in particular really look up to her. So we got together to hear her story. She grew up in Southern

California. Dad's a real estate guy. Mom, Yolanda, is a model herself turned reality star. She was on one of the Real Housewives series. Her sister Bella, you probably know, Gigi's sister Bella, also a famous model, her brother Enwar, a model, a lot of modeling going on in that family. She got her first gig at two years old for baby guests, and she was off to the races, though she did a lot between that first gig. And now she was the captain of her high school volleyball team, super athletic, wanted to play sports in college, but the modeling thing really took off. She did go to college for a while studying criminal psychology in New York, but she was so in demand as a model. She just couldn't balance both. So,

now she's got her own fashion line. It's called Guest in Residence. It's all Kashmir. Any article of clothing you can conceive of almost, she's put into Kashmir. So you got your sweaters. Of course, boxer shorts, regular shorts, jumpsuits, all kinds of stuff in Kashmir. We'll let her explain. It's her first foray into her own fashion line.

She waited a long time to do it. Wanted to be the right thing. So we went to her office. It's called Guestin Residence. That's the brand. It's in a tight little store. space downtown New York City in a room a couple of rooms really that's it that used to be an apartment small group of people she handpicked to help create and run this company and she's in

there she's got her little desk against the wall and they're just talking and huddling up and coming up with this stuff that is available now so sit back relax and enjoy conversation on the couch in the offices of guest in residence with Gigi hadeed right now on the Sunday sit down podcast Gigi thanks for doing this Thank you so much for being here. Welcome to our office. Here we are. I got to know how it feels right now. We are on the eve as you and I sit here right now. Tomorrow you press go on the button and this dream of yours becomes real. What does that feel like? Yeah. It's surreal. I mean, even to have you here in our office, like we've been, I don't know where they're hiding now, but we've been here in this office, like a group of less than 10 people, even when it was just me and our head of design at first.

And we've kind of like grown it over the last few months. But like we're the only people that have really seen it and, you know, created this together. And so this is kind of like very telling of the fact that soon it will be out there for a lot more people to see and hopefully love. And we just want to make people cozy. And yeah. It's getting real. So is it a mix of excitement and nerves and just let's see what?

happens here? Yeah, I mean, I feel like excitement and nervousness can kind of feel like the same thing at times. And I think that I know that I care about something when I'm excited, when I'm nervous and emotional about it. So I just am taking it on as kind of fire to, you know, for this launch week and to keep my energy up and just get to share it with so many people. I'm excited. So let's take a step back. tell me the beginning of this idea. Obviously, I'm sure over the years people have come to you, we'd love for you to start this brand or do this or that. And you've sort of waited because you wanted the right thing to come along. What was it about this idea that made you stop and say, yeah, this is it.

This is the one. This is where I want to put my time and my energy. Well, I think for a few years there, there were a lot of people coming to me and kind of trying to put these decks and concepts and why I would sell this. this well or like, you know, and I just felt a little bit like suffocated by it at one point. And I was like, look, you know, to my team, I was like, I'm, let me just like be for a little bit. Let me think on it. Let me ask questions and look at my wardrobe and like really take my time and one day it will come to me. And one time, um, a little bit before Milan fashion week, I kind of was looking at my closet and I was like what is you know the one thing that feels like really my style which is you know

I try to be chic and fashion forward because of my job but I'm really always comfortable and I think that because of that I can put my best self forward and I think you don't have to be uncomfortable to look put together and some of those things really go there like our pajamas. JAMA set. We'll get to that later. But anyways, cashmere just kind of came to me and I started to kind of question the market of how I knew it. Like I have my parents, each of my parents gave me a sweater when I moved to New York because it was the coldest winter I've ever had was my first one here. And that, to me, was like such a, such an heirloom and something that I took care of and meant a lot to me. But I never

really bought a lot of cashmere after that because of the pricing, to be honest, how how, you know, overpriced I found it. And I wanted to know then the scale of what 100% cashmere meant and why it cost that amount. And it kind of started as like just being curious. And I started to look into that and kind of understood that I could, I found this niche that was classics made in like a funky, more young way that is a more accessible way to get what I think is a, is a beautiful material that really encourages investment and caring about what you buy as a consumer and encourages is taking care of something and then passing it down to people that you love. Well, you're right, because I think the perception of Kashmir is it's like this exclusive thing

that maybe I can't afford or, you know, we don't have that heirloom in our family. But kind of what you're saying here is, no, that's actually not true in some ways disrupting what people think, preconceived notions they have about it. Yeah, and I think that people have such an easy access to obviously fast fashion and these these pieces that, yeah, maybe are a very cheap price, but they're not going to last, you know, more than a couple times after you wear them. And I think that the only way that I felt good about putting out a product and starting a brand was if I am actually telling people, you know what, buy less for me. I would rather you save up for a sweater and you have this

beautiful, you know, in our core collection, simple design piece that you can wear a hundred different ways, can grow with your style, can grow with your personality, you can travel in it, you can sit on the couch in it, you know what I mean, you can go to a nice dinner in it. Like, it really is a very versatile material that I think, you know, people have been scared away from, understandably, because we are doing something different, which is, you know, direct-to-consumer. This is, you know, a beautiful piece that you can keep for a long time, and it will live with you. Yeah. Yeah, I mean, I'm looking around the room, and we can't give away everything, but there's a lot of cool things happening in this room right now.

So as you, okay, so you go to your team, you say, it's cashmere. And they say, okay, where do you go from there? Like, what did you want out of this brand? How did you want it to be different in terms of what you could put on the market? Well, I wanted to start with the core collection because I think that as a consumer, I've been through experiences a couple times where you love like, oh, I love this set or this jumpsuit or something. And you go back to that company.

And they're like, oh, no, that was three years ago. We made it in one color and like you'll never see it again. So I was kind of responding to my own experience in the core collection where I want to have these pieces that are signature shapes that will always come in the core colors, gray, black, ivory, almond, and navy. And then seasonally, we offer new colors. So if you have your favorite cruneck and sweatpants in navy and black and that's those of your core colors, but it comes out in a really cool, you know, green one season. You might like that. And you know already that it fits you well and it's comfortable. And it's just like a chic, cool way of like funking up something that is comfortable. And also, um, you can still look a bit

put together. Is it fun for you to have so much say in the process? I mean, you've spent a lot of your life wearing other people's clothes. And now you're saying, I'm starting from the ground up and building this thing? Is that fun? Is it intimidating? What's that process been like? I mean, the creative part is the most fun for me. We sit around and I keep looking there.

They're usually, everyone I work with is back there. They hide. But, no, the creative part is the most fun part for me. And I, yeah, I do think about myself and my style. And I know that my fans and the best. people that have supported me for so long, you know, want that for me and I, and I do that, but I also want to think about them and, and you and, you know, my, my dad and my mom and, like, all of our different friends and people around the world. And I try to, like, for example,

with the core collection, just, like, sit and, and close my eyes and think about so many different people, not only you wearing it, but then you passing it down to your daughter. and how she would style that and what kind of shapes and things, especially for our unisex pieces, can really be passed down generationally. Really, a lot of what I designed doesn't really have sex in mind because I love wearing menswear just as much as women's wear. And I think that that's what's really fun about it. That's not pressure for me.

That's me trying to sit in really the life of this piece and how it could live with a lot of different people. Isn't it cool? Just have like a blank page. What can I dream up here? Yeah. And that's what's fun too about besides our core collection. Then we'll start to drop our little capsule collections. And those are much more design forward and have more of a creative concept.

And those won't be for everyone. That's why they're made in exclusive batches. But they are cashmere done in really, I think, we think, fun and cool new ways. And so I think everyone can really find something that is very much more, like, specific to their personality, where the core collection is really to be able to mix and match it and kind of it flow through your wardrobe seamlessly. Oh, it does. You can already tell. seems. And all your dreams now are on a rack behind you. Is that pretty cool to see them? They're real now. You know, the colors. Like, I also love the color work. We sit on the floor with all the swatches. And that's

very instinctual to me. Like, I love putting colors together matching, but obviously we see them in swatches. So once you get to see every piece in every different color, it's like, this is literally my dreamland of all the best colors in the world, I think. That's just me. You had to start your own company to get it. No, here we are. What about the business side of it, Gigi, what's that been like you? Is there a big learning curve on that? Obviously, you surround yourself with great people to help with that side of it. But to be the decision maker, what has that been like? I mean, you know, I've been so lucky in the past that I really got to design my, sorry, I really got to start my design career in collaboration mode.

So I got to do the fun, creative part with really the infrastructure of a lot of incredible businesses and companies, brands. And so I still tried in those experiences to look at the business side and learn and listen and understand why they were doing what and where those little things are important. But in this situation, it's the first time that I'm really responsible for all those things, even though I do have, you know, so many people that teach me at the end of the day, I'm going to be the one sitting with you on the couch. And so I am so lucky to have a team that really will sit with me and explain and answer questions, even if they think that they're dumb, maybe. I don't know.

But I think it's better to ask the questions and to have those answers. And yeah, they really help me through it. So great. And have you had a group of people that you've been able to talk to, friends of yours in the, industry. Other people who've done this? I built this team off of friends of mine in the industry that I've worked with for years. And that was really important to me because that's who I felt safe with.

Why start at zero when, you know, I've done this with so many different kinds of people that I've never had really the place to bring them and sit. and offer and beg them, will you be on this journey with me? And so it's really an honor. And it's so nice to look back on the 10 years since I officially started modeling and realize that in between all the photos, there's real experience and life and memories with people that are never seen in the photos. And I always say if you look around, you can learn so many things beyond modeling in that job. And I think that every person, photographer, creative, stylist, business people behind the scenes, you know, all of those people really got me to where I am today

because I have tried to watch them and learn from all of them, even if they didn't know. Well, you know, it's a tribute to you because I don't think everyone does that, not just in your business, but any business. Some people just sort of like do the job and move through the day, but the fact that you stopped and said, what do you do and how do it? I mean, this seems to me today is sort of like the culmination of all this accumulated wisdom and experience you've gained from everybody you've worked with. So that's very cool. That's very cool. So your fans, they're going to be very excited tomorrow. You've been previewing on Instagram.

I'm so excited for them to wear it. I just will cry. I was going to ask you, what's that going to be like for you to see the people who love you and look up to you wearing the thing you dreamed up? I mean, it's, there's like there's no words. And it honestly, it makes me the most happy when, like, people don't know I'm around. Like if I'm looking out my apartment window and I would see that, like those are, or driving in my car and see someone wearing it. And that's like the most exciting to me. So I try to like,

you know, sometimes undercover people watch. Oh, is that right? Well, in the past, you know, like when I was doing the Tommy collections, for example, one time I went to an amusement park and I was wearing a mask, like a, like a dragon mask at the amusement park. And running up the staircase. So I was only looking down to everyone's feet and someone ran down in my Tommy collaboration sneakers. And I was like, that's so cool because it was just like this random moment. So I'm looking forward to moments like that with guest in residence where I'll just randomly see people in my cashmere. You need to walk up to them, just tap them on the shoulder and really freak them out. I know, but sometimes I just love that like it's no one knows. And

I just get to watch them, like, live in this piece. But yeah, I probably should do that. Yeah. Or you can just be a little voyeur, watch through the window. Whatever works for you. Where would you like to see this company go? I mean, this is the very beginning.

I don't want to get ahead of ourselves here. But, like, when you dream this up, what's the sort of, what's the long-term idea that you could see this becoming? Yeah. Well, I think that I would love to see this becoming. in people's mind a home for classic, funky, but timeless cashmere. Like, I think that it's really nice that you can go somewhere and get a beautiful sweater for someone for a pretty reasonable price.

And it's something that they can really keep for a long time, take care of. It's a high quality thing. And I love that kind of aspect of it having that classic quality, but then us also dropping our little creative capsule collections with it. So I think also just with those, like really trying to push the borders for what people have seen from Kashmir before and what they think of it, which I think sometimes means like old and not exciting. So that's fun for me. You're given Kashmir a new life, a new name.

Yeah. Got to ask you about the name, guest in residence. Yeah. How did you come up with it? What does it mean? Through the naming process, I thought about a lot of different words, sayings, names that kind of just have always come to mind that I've thought of maybe for a and then it's kind of gone out of my head for whatever reason. Guest in residence, I think,

for the first time I saw on like a hotel note pad. And someone in the office brought it up. And I was like, I've always liked that. But like, let me think on that. And I, and I'm like, why does that, I think that it interested me because I didn't just feel like it had to do with like staying in a hotel. Like, I think that we're guests and residents of the clothes we wear. They have a life before us. Hopefully, we take care of them, and they're not in landfills, and they have a life after us, and we have to think about what materials can do that. We're guests and residents of the homes we live in, of our physical bodies, of the planet. And I also thought about a guest in residents, when I close my eyes, it feels like a warm, comfortable person who they are, someone

that is at home and who they are and kind of goes into every situation with a comfort and positivity and wonder for what's in front of them. I think that that is guest in residence to me because it feels cozy and then cashmere. I don't know. It just, that all kind of feels like the same thing. And it just started to make sense. And it made sense with just the ethos of when we started to talk about the brand and what we wanted to do and what was important to us. It kind of just fit.

And I don't know. Well, it gets at the heirloom element of it, too. You're just a caretaker of this and hopefully you're pass it down. Yeah. You mentioned the environmental impact. It seems to me just this last generation anywhere, the last few years, that's been an important part of anybody who wants to start any company. You've got to think about the impact. So how did you go about that?

What was that part of it for you? Yeah. Well, I think, you know, even with the most natural fibers, including cotton, there's always going to be a toll that is taken on the environment, whether that's water. or with Kashmir's case, it would be grass because goats eat grass. And we work with a factory or a mill who mandates their herders to regrass the fields as they move along the pastures in Mongolia. and so that's our way of, you know, trying to, you know, replant where we affect. And then I even thought about that with our factory and what would be the shortest transit for the fiber of cashmere to go once it's combed off the goat.

So we thought about that in a few different ways. aspects and it's so interesting to learn about. But yeah, that made me feel good and that's why we chose that factory in that mill. People realize all the thought that goes into something like that. Oh yeah, you have to. But I mean, at this point, you have to ask the questions and you have to know because people are going to ask us as consumers. And if you don't have those answers and you haven't asked your factories those questions, then you're in the wrong decade, I guess. It's time. No, you're right.

Totally. So we try. Hey, guys, thanks for listening to the Sunday Sit Down podcast. Stick around to hear more from Gigi Hadid right after the break. Welcome back now more of my conversation with Gigi Hadid. So I assume your brother, sister, mother have had early samples, looked at all of it. Oh, yeah. What are the reviews?

I mean, they love me. So I don't know, but everyone says it's the coziest best thing ever. There you go. There you go. But they love me, so we'll see. I think they'd tell you, though. They're honest with you. I know, right?

You have to try one out after this. Yeah. No, it is very soft. So there's no accidents coming out during Fashion Week, right? Right around. I think your first fashion week was like nine years ago, right? Yeah. 2013 something like that.

Yeah. So why is that week such a big deal and how does all this fit into that? Yeah, well, I think what's exciting and important about it is that everyone's in town, you know, especially with fashion, we're always traveling to different countries and towns and places to shoot these stories. So it's a good time to launch for me because it just, you know everyone's going to be here. And it's just, I think that people are excited to be back together and see new creative things. So that's fun.

I mentioned your family. I was reading up your career in modeling started, I think, when you were two with baby guests. Is that right? Yes. So you did model as a kid, but then you took a break. Yeah. You were into sports and you went to college and all that stuff. So was there ever any doubt in your mind that you were going to be a model at some point?

Or was that just for fun as a kid at first? When I was a kid, I didn't know I was modeling. It was playing on the beach and I loved it. It was so fun. I remember the days as fun playing days, but obviously I didn't understand. It didn't feel like work. So I think that, you know, I kind of stopped before it ever felt like work. That was kind of just like a fun thing that I remember from being a kid.

And then as I was always interested in modeling, I did a little bit of like, you know, catalog work and stuff in high school or after I was like 16-ish. And then as it got closer to me graduating high school, I was really into volleyball, played club volleyball. Capital of the team, right? Yes. Oh, yeah. Big time. So at that point, it was really. when I had to decide, am I going to, you know, go for to be recruited and play volleyball in college?

Or was I going to try to be signed to a modeling agency and go to school in New York City? And I just felt like I could always play volleyball and I still do. And I really wanted to go for this dream and goal. And that was kind of the right time to do that. And you went to school here for a while. Criminal psychology. Criminal psychology, yeah. So you're still super into that.

You're like law and order and you do all that. Yeah, I mean, I went to the new school. I never finished. I never graduated. I started working a lot in my second and third year and it was just too much. But for a while there, I was like flying back from Europe from jobs, writing an essay, landing, printing, going to work. I mean, going to school, turning it in. But yeah, that just wasn't realistic after a while.

Yeah. Well, you're lucky that your mom could prepare you for what the life was going to be like. Well, it's funny because my mom always had these crazy stories about, you know, when she was modeling at the time and the models apartments and, you know, she had some of these, like, tips and tricks. And a lot of them, like even 10 years ago when I started modeling, they were still like things that people did or whatever that was still kind of relevant. But then you like learn so many other things that I don't know if I would give the same little tips and tricks. It just like kind of grows. As the industry grows, you have like this kind of change and what works. And it's so interesting. My mom always like, so what's this like now? And so that's fun.

Is that like walking, posing, how to look? Yeah, so like that creative-wise, but also just like professionalism of like my mom used to, there was, there wasn't like manicures, manicurists on set at the time. So my mom would have to go with clean nails. So like I would always show up to work with clean nails. And then there would be a manicurist. They literally just take off nail polish. And I'd be like, oh, sorry, I already did that because like, that's what I was, my mom told me to do that. Right, right.

Old school. They probably loved it. So things like that. Yeah. that just changed. But they were definitely, I mean, everything's helpful. Once you decided you committed to modeling as a career, it took off very fast for you. What were those early years like when all of a sudden you're traveling the world and you're still very young?

Yeah. Well, I think people think it took off faster than it did or, you know, really in terms of like the scale. And there was parts, you know, where I was at. castings in Paris before people really like knew or cared I was there. I was doing test shoots in London and castings in London when like literally no one cared and I didn't get jobs. And like I would do like I'd be in school like, hey, can I do a test shoot this week for my book? And when did that change for you though? When did you say, okay, I think I've made it. I think I have a career here. I think probably I would say around the time when Corrine Wright felt.

booked me for CR fashion book was the really the first and Stephen Gann they were really the first like high fashion people that like took me seriously and put me in a high fashion shoot Bruce Weber shot it

and that was kind of I think where my transition went from people thinking of me as like this commercial model from California that like you know had a family member who was on reality TV you know like it kind of was like this other entity that once someone was like oh wait like she's like cool in this way you know once fashion someone in fashion thinks you're cool then like everyone in fashion things you're cool kind of happens like that so i feel like um and an anna wintor you know started to put me i think i was in my first vogue stories and that was kind of around the same time that i think it kind of people started to

give me a chance to look at me in a different light. I think 35 Vogue covers since then, since she first saw you. Something like that. That's pretty good. Stick around for more of my conversation with Gigi Hadid right after a quick break. Welcome back now to the rest of my conversation with Gigi Hadid. What I tried to do even if I was uncomfortable at moments was still just learn and watch. And even if that wasn't about what everyone saw on TV.

I was watching the lighting, the, you know, the camera, how they miced people, stuff like that. So I tried to just, I still try to learn from everything if I am in the situation and make the best of it. Whether you like the title or not, you're officially in the category of supermodel. Oh my goodness. What do you think when you hear that term? I think that, for me, the supermodels will always be, you know, who I grew. grew up with as my supermodels. I, um, but I do think that, you know, I have put in the work in the years to understand what my job is behind the camera and what my job is when I show up to work that day

and how to take on, um, a creative direction and be nice and work hard and be a consistent person that people see throughout the seasons. And I think that that's the part, that's kept me around more than the importance of being the prettiest person in the room. So if people want to call me a supermodel for that, then I'll take it. I watch you using your voice and your platform and a lot of your friends and colleagues that you work with. And I think you guys now, to me, are so much more multidimensional or at least outwardly anyway. You're not just a face on a magazine cover. Well, I also think we have more opportunity.

That's what I was going to say. You've got platforms to do those things. And is that important to you to speak out at moments and to have that voice? Yeah. I think that, you know, we have this opportunity in the platform to, you know, it really starts with being able to share our personalities, which the original supermodels, they have, the best biggest personalities. It's not that they didn't have them. It's that they didn't have a place to be like, hey, this is what I'm interested besides modeling. These are all the things I can do. And we just have,

you know, more of an opportunity to do that. And so for that, I think my generation of models is lucky because we get to, like you said, just kind of dip our toes in really different fun things. and we're lucky to have, you know, followers and people that have seen us through our careers and now want to support us in our next ventures. So that's fun. And also to speak out on social justice or war or whatever it is. Totally, totally. And I think that that also is something that people can, I mean, we all, there's pressure to it,

you know what I mean? but we are also given a place where we can share what we care about, regardless of if that's in our careers, or like you said, with social change, we get to really make more meaning out of being the face of something and that being a very visible thing. It's not really at the end of the day only about the lipstick that you're selling because if people see it enough times, they're going to go to your Instagram, and maybe read about, you know, for me, UNICEF or the importance of voting, whatever that may be at the time that they look. But yeah, it's nice. It's a good time. I think that it's a lucky time to be doing what I'm doing. And you've got a lot of people listening to you for sure.

You've talked about social media and sort of the double-edged sword that it can be, right? I mean, for every message you send out all the good that comes out of it, you get a lot of incoming, too. I'm sure you're not alone in that, especially young women on Instagram, places like that. How do you balance that or how do you talk to up-and-coming young women or any teenager who's sort of struggling with? I want to have a presence. I want to have a voice on social media, but it's hard, you know? Yeah. I mean, I've learned the hard way.

and, you know, that just means that I wasn't always perfect, and I made mistakes, and that's hard because it hurts to, you know, you can still try your best and still not make the mark on everything. But I think that all you can do is one time Serena Williams told me nothing's in the press more than three weeks. Breathe, learn from it, get through it. I don't know what she said, but, you know, you, you have. learn from things like that. And each time that I go into something that, you know, feels big or feels scary in the press and whether even if that's about something that I've said that at the time, you know, I do care about and I do want to make the best of the information that I put out there,

but sometimes you're not always right or you don't always say it, right? So I just try to learn from it And yeah, every time I go into a new situation, I have more confidence because I know what I've been through and what I've learned from. And yeah, that's the advice I would give is just like sometimes it happens and it's not always going to be right. Right. By the way, Serena's right. Just ride it out. Just ride it out. Right it out.

Learn from it. Like, you know, people at the end of the day, I think there's been so many kinds of humans and things that have happened. in that if people see that you learn usually. Part of the reason I ask about social media, I told you I have a teenage daughter. And it's just, you know, she's got Instagram and she likes it. But then there are those sort of beauty ideals. And I'm, am I supposed to look like that?

Do you grapple with that at all for young women? It is hard. I mean, it's nice. Social media is great, but it also has that other side of it. Yeah, totally. I think there's a really sad pressure to look a certain way, especially with, you know, the fact that trends have gone into physically changing yourself. That's really tough.

But even just with style, like I talk about this all the time with Kashmir, like I want people to buy things that they can keep for a long time because there's so much pressure. And I think even pressure from the people that young girls follow to it, that you have to wear. a new outfit every day that you've never seen before that you're never going to wear again, like, that can only be on your Instagram once. And that's kind of a dangerous cycle that I think we've gone down in terms of buy it the fastest and get rid of it. And if you already wore it once, it's done.

It doesn't matter if it falls apart. And that goes for everything. That's pressure on social media is, I think, just trying to, like, be conscious of that. and realize that that's what's going on, and then try to encourage in my own way for the people that follow me to know that that's not something that I deem important, and I guess that's all I can do is be encouraging in that sense.

Yeah, model that for them. Yeah. Before I check out your mood boards with you, this is an exciting time, not just because of the launch of guests in residence, because you've got the sweet baby girl at home. How's she doing? How are these milestones?

What is it like for you as a mom? I mean, I think she's a genius, but I think that's what everyone says about their kid. It's so much fun. The more that she talks and understands and remembers, it just gets more and more fun. And she's a blessing. She's mobile right now, too.

Oh, she's moving around. So mobile from so early in the morning. So mobile. That's when it gets exciting. Jumping off thing. Very brave. which is great, but, you know. You look down for a second and go, where'd you go?

We're practicing, we're practiced doing dangerous things carefully. Oh, that's good. Oh, I like that. That's what I'm going to go for. Okay. Okay. That's your next project, the parenting book. Dangerous things carefully. I heard that's a better way than just saying,

because I was the kid that my mom's like stopped jumping on the bed and I like smiled. Oh, yeah. jump off the bed. Of course. Because they're going to do it. They're going to do it. So let's make it safe for it. I like this. Great philosophy. Thanks so much, Gigi. Thank you so much, Lily. Thank you so much, Lily. My big thanks again to Gigi for that conversation. You can check out her line, guest in residence online right now. And my thanks to all of you for listening again this week. If you want to hear more of my conversations with our guests every week, be sure to click follow so you never miss an episode. And don't forget to tune in to Sunday today.

every weekend on NBC. I'm Willie Geist. We'll see you right back here next week on the Sunday Sit Down podcast.