The Charlie Kirk Show - Breaking From the Blue, Cracker Barrel, Land Acknowledgements, and More

Episode Date: August 26, 2025

The DNC's summer meeting is on, and it's filled with land acknowledgments and worse. Will the party ever learn? Hopefully not. Plus, Charlie reacts to the disastrous rebrand of Cracker Barrel and explains why it matters, and Director of United States Marshals Service Gady Serralta joins to discuss the Democrats' continued spiral into becoming the pro-mayhem party. Watch every episode ad-free on members.charliekirk.com!    Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

Hey, everybody. Charlie Kirk here live from thebitcoin.com studio. We reflect on the Democrat National Committee's meeting, land acknowledgments, and more. And then the head of U.S. Marshals joins the program. And then we react on Cracker Barrel, the story that has made a lot of headlines. Email us, as always, freedom at charliekirk.com. And subscribe to our podcast. That's the Charlie Kirk Show podcast page. Buckle up, everybody here.

We go. Charlie, what you've done is incredible here. Maybe Charlie Kirk is on the college campus. I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country.

He's done an amazing job. Building one of the most powerful youth organizations ever created, Turning Point USA. We will not embrace the ideas that have destroyed countries, destroyed lives, and we are going to fight for freedom on campuses across the country. That's why we are here. The Democrats are trying to find their way forward. I really want to talk about this summer meeting that they had recently. You see, the Republican Party, we certainly have problems.

We have been fighting. We've got to get rid of this blue-slip problem. We've got to figure out what we believe on legal immigration. But large in part, our party is a party that represents families, parents, entrepreneurs, moms, maha, workers. what does the Democrat Party represent increasingly the Democrat Party represents a very elite coastal college educated oligarchy and a government addicted minority basically people that are so addicted to government benefits that they need to vote for the Democrat Party for them to sustain their lifestyle.

The New York Times recently did a story about voter registration data. And it's incredible. 30 plus states plus Washington, D.C. allow for partisan voter registration. Between 2020 and 2024, Democrats lost 2.1 million voters in those states. The Republican Party gained over 2.4 million. In Pennsylvania, the very well-known battlegrounds, on state, Democrats had registration advantage of 517,310 among active voters in November of 2020. As of this summer, it's only 53,303 voters, and we are waiting for the Arizona voter registration report.

In North Carolina, Republicans erased roughly 95% of the registration advantage that Democrats held in the fall of 2020 by this summer. Voter registration is an early indicator. voter registration is like a mini poll in time we knew that we were going to have a rockier 2020 election as we started to see some of the voter registration numbers come down in the summer of 2020 and this is a shout out to all the important work that turning point action is doing registering voters and by the way we're going to scale the voter registration operation even more we want to register hundreds of thousands of voters you see the left they like to attack us a lot and they say Charlie Kirk is just a podcaster, and he's a college debater. Well, you know, we do all of those things, but little do they know actually how successful we are at the clipboard and tennis shoes, the grassroots type work that we cannot keep our eye off the ball. Every single day, we are registering new voters at Turning Point USA. Every single day, we are registering new voters at Turning Point Action. And this is from the New York Times the other day.

Illinois is going to lose electoral votes. California is going to lose electoral. By the way, this is one of my favorite charts. You know, Gavin Newsom's out there screaming into the sky. California is this amazing state, and he's, you know, saying in all caps, he's trying to do the Trump thing and doesn't do it very well. All of these statistics, all of this data can be manipulated. But there's like three or four stats that can't be manipulated.

Just keep this up on screen for all of you to enjoy. Why are people leaving the blue states and moving to the red states? Very simple. like you don't have to overcomplicate it you don't have to have some sort of macroeconomist you don't even have to talk about tax rates why are people leaving california illinois new york and road island and they're going to texas florida utah and idaho and it's not all because of the weather california legitimately has god's heavenly climate given to the united states of America. California is our gift from the cosmos when it comes to serene weather. If you are

leaving California, you actively are doing so because of high cost of living, crime, or just a declining quality of life. So coming into 2030 census that President Trump wants to redo and will be done in 2030, Illinois is losing population, New York is losing population, California, Rhode Island. They're all so much so. They're going to lose significant electoral seats. Texas is gaining population, Florida's gaining population, Utah, and Idaho. By the way, shout out to our Mormon friends, Utah and Idaho. They're building desirable states. However, we're going to have to do a couple segments and a couple little specials.

There is a little purple Utah trend that we're going to have to keep our eyes on. Utah is not necessarily going to be the red state of the future if we do not stay vigilant there. By the way, those blue states are also where immigrants almost always automatically end up. California, New York, and Illinois almost are always the obvious points of arrival. They have to work hard to lose population. So think about it. They're losing native-born population in addition to piling immigrants on top of those states. The article points out that the nonpartisan Brennan Center says that California, New York will lose even more than the New York Times predicts.

If you just want to send one picture to your friends, if you want to win any Labor Day, Thanksgiving, Christmas debate with your relatives, take a picture of the screen right now it is a conversation ender why is it that the states that used to have america's three greatest cities la chicago new york as you can see exhibited right there why is it that they are losing congressional seats and texas florida utah idaho are increasing what is that all about and their answer is always oh it's because it's cheaper well yeah it's cheaper in texas It's cheaper in Texas because they don't have as big of a government in Texas. It's cheaper in Florida because they don't have as big of a government in Florida. And by the way, if you are leaving California for Dallas, you're giving up a little bit of a,

let's just say Santa Barbara is kind of nice this time of year. And now this enters the Democrat summer meeting with this as a backdrop. And again, take a screenshot of this, Texas to your friends. This is as good as it gets. It's real empirical data. By the way, this trend was happening 10 years ago, and it's only further accelerating because so many of the general population, they're not looking at the day-to-day conversation on Twitter. They're just kind of living their life. And the fact that millions of people are leaving the blue and going to the red tells the entire story.

It paints the entire picture. The Democrats had their summer meeting, a perfect connection. This is the Oakland mayor. You know, they're really going down to like AA and single A baseball. The Democrats, they look at their roster in. They're like, boy, we got a really retool. So this is basically like their single A baseball first baseman. Oakland Barbara Lee, Oakland mayor.

This is who they think is going to be the new triumph. Yeah, when I think of success and I think of a desirable city, I think of Oakland. Playcut 323. Now, Donald Trump, you know, he trashed Oakland. He lied about us. But Oakland is not afraid. We embrace all. residents, including our immigrant communities. Okay, so I'm sure there's some wonderful people that

live in Oakland. Oakland is a terrible place. Oakland is not safe. It's not clean. Oakland is actually a very dangerous place. It's a very dirty place. I've been to Oakland many times. And I'm sure there's wonderful people that live in Oakland, but it is one of the liberal hellholes of this country. So she's one of the keynote speakers at the DNC meeting. And it's very poorly run. And what Does she care about? Foreigners. Here is the Minnesota DFL, which is the equivalent of the Democrat farmer labor. I believe that's it, DFL. It's a very radical element of the Democrat Party.

It's uniquely Minnesotan. Blake would know all about it. Treasurer Lindy Swamick. Let's play cut 325. The DNC acknowledges and honors the Dakota O Yate, the Dakota people, who are the original stewards of the lands and waters of Minneapolis. We still live in a system built to suppress indigenous people's cultural and spiritual history. Oh, you guys are into indigenous land. That's fun. Let's apply that to the land of milk and honey, the land of Judean Samaria. Look, it's very easy to mock. I do want to segue into the land acknowledgement thing for a second because I don't think we talk about land acknowledgments enough.

It's basically saying you don't even get to have a country. The sinister evil undercurrent of land acknowledgements is basically if I say it, we could just take it from you. I want to talk about that as we continue to see the trend of people leaving the blue and going to the red. I used to think I knew what I was getting at the grocery store until I found out that over 4 billion pounds of meat were imported into the United States just last year. And it can still be labeled like it's from here. And that had me questioning everything. Like, what am I even eating? And if the labels can say product of the USA, when the meat's not even raised here,

What other labels are tricking me? That's when I started looking for something I could trust, and I found good ranchers. All their meat is 100% American, raised on local farms, and delivered right to my door. And the quality truly incredible. I myself am a subscriber, and the benefits are amazing. I get $25 off every box, free shipping, and a free gift in every order for life. I've gotten bacon, their seed oil-free chicken nuggets, and even Wagu burgers, and I love that I can swap the gift each month to try something new. If you're worried about committing to a subscription, don't be. I can pause, delay,

or cancel if I'm busy traveling or something else. It's super simple and doesn't lock you in. Thousands of my listeners have already made the switch to Good Ranchers and left nothing but great reviews. Their food is so good. I literally have Wagu burgers waiting for me when I go back home tonight. Go to good ranchers.com to see all what the fuss is about. If use my code Kirk today, you'll get $40 off plus free meat for life. That is promo code KIRK for $40 off plus free meat for life when you start a new subscription go to good ranchers.com welcome to the table so let's go a little deeper on this land acknowledgement thing if you don't know what a land acknowledgement is it's again this is at the democrat party i mean we should make fun of them but at the core of the democrat party is this

dark depressing energy it's inherently nihilistic it's so about unraveling civilization They are an anti-civilizational force. Now, is every Democrat an anti-civilizational toxin? No, but the party itself is an anti-civilizational cancer. It is a toxin. And this is why they're losing voter registration data so much because they might not love the Republican Party. And trust me, I got a lot of problems with the Republican Party. But generally, if you look at this as a macro view, if you look at this year over year, our movement is getting better.

We're getting stronger. we're getting tougher. Our voices are getting elevated. We are becoming better understanding of the issues. We're going deeper. We are talking more about family. We're talking more about Jesus. We're lifting people up more. And so overall, yes, we have our little infighting, but I actually think that little infighting at times, and I try to not engage in a lot of it. I think it makes us stronger. I think it makes us tougher. I think it makes sure that we know what we believe, what we believe. We're getting better at getting out root causes. The Democrat Party is so self-loat. depressing, anti-Western, anti-American. So a land acknowledgement, I don't even know where this started. I remember hearing this about 10 years ago. This started from the Native American community, the indigenous population, as they call it, indigenous people, okay, which, of course, they were poorly treated many times throughout the 1800s.

Everyone can acknowledge that. But right now they're still in the United States of America. They have an entire part of the government dedicated them, the Bureau of Indian Affairs. And without a doubt, if you want to see the saddest, most depressing, one of the most just dark places in America, just go to a Native American reservation. And it's not because of the people. There's some wonderful people there. I've been to Shiprock. I've been to parts of Navajo Nation.

I've been to the parts right near the border, the alcoholism, the drug use, and the government dependency. Anyway, so you take a step back and you have these land acknowledgments. So the DNC, the major political party in America, started their event in the Minnesota DFL treasurer Lindy Swamick, acknowledging the Dakota Party, saying the Dakota people who are the original stewards of the lands and waters in Minneapolis, and we still live in the system, built the suppress indigenous peoples, cultural, and spiritual history. First of all, you don't know that. The Dakota people could be lying to you.

they could have cut the scalps of the Iroquois people. So you think it's the Dakota people, but maybe history is just written by the victors. So first of all, you just don't know. And this idea that all the indigenous Native American people were super peaceful before we came here, it's called scalping for a reason. In fact, one of the most violent,

quasi-genicidal events ever recorded in archaeological history was in the southwestern United States. these tribes fought all the time you see there's this mythology that has come into our discourse which is it's the white man that made everyone super violent early human history is violence not just violence but horrific torture there is a reason I'm not saying it's justified but there is a reason why in the declaration of independence indigenous people were called savages they were literally you can read it in the declaration of independence literally it's called savage

They are called savages. Not a word that I necessarily would have chosen, but it is what it is. Civilization is why you can have a nice life. It is civilization that tamed humans. Gave you antibiotics. Give you elevators. Give you stoplights. Give you air conditioning.

Give you surgery. Gave you the ability to, if you have a headache, I'm going to take an Advil. It also gave you the rule of law. Separation of powers. Consent of the governed. The indigenous population had none of that. We came here and we built something. something new. We came to a barren country with a very violent, quote-unquote, Indian domestic. I don't

love the word Indian, even though the ridiculous part of the government is called the Bureau of Indian Affairs. And should we acknowledge that, okay, we didn't treat them as well as we should have? Yes, should we acknowledge that there were sins that were committed? Absolutely. But a land acknowledgement basically says this land is not your land. It is the reverse of the song that we are taught growing up. The as this land is my land, this land is your land. It is, it is unwinding that this is our nation. Even though there was nothing here. In fact, you know what? The only acknowledgement I could agree with, we should do a land acknowledgement to God. God created the heavens in the earth. X. Nehilo. He spoke order out of chaos. Land acknowledgments are more than just cringe.

People say, oh, they're just performative. It's a lot darker than that, everybody. It is a It is a mind conditioning tool. It is a prerequisite. It is a harbinger. It's a canary in the coal mine for what they call an anti-colonizational event. These are the people that won't go to church, but they'll chant indigenous pagan incantations. I'm sorry, Western civilization is a good thing. I'm glad our ancestors came here, and I'm proud of what they built.

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You did a takeover of Washington, D.C., you're helping facilitate it, and you've done it of a bunch of patrols. Just walk our audience through what exactly is happening on the streets of Washington, D.C. You're a law enforcement guy and the dramatic change since President, Trump authorized the federal takeover of our nation's capital.

Thank you. Thank you for having me here. Charlie, it's quite an honor to be on your show. Thank you. What we are doing here is we are coordinating with 20 different federal law enforcement agencies to assist the Metropolitan Police Department in effectuating a crime surge, or I should say an anti-crime search, crime prevention search. that has netted some pretty impressive results.

The one I like to talk about the most is the 115 guns taken from the hands of folks that should not have guns, the criminal element, if you will. You know, it's hard to quantify how many lives we may have saved in doing that. And, you know, President Trump has entrusted the United States Marshal Service to coordinate this impressive law enforcement. effort with all the other federal agencies and we're honored for that what are you hearing on the ground and is it correct now that is it 13 days without a murder i again if we missed a murder last night i don't want to misspeak but i believe it's 13 straight days is that streak still still going it was it was uh 12 straight days um and uh and we did have a homicide last night we're still looking into it because the man was found with a wound to his torso in the middle of the

hallway of his apartment building. So, you know, we're still looking into that to see, see what impact or what exactly happened there. That's too bad. So that's why I asked the question the way I did. However, 12 straight days is a remarkable accomplishment. Let's play some piece of tape here. And I know that you guys did a ride along and the press has kind of come with. Let's go to this one here. Let's go to Stephen Miller, Playcut 304, please. No police officer working in the city can remember a time in their lives when there has been no murders. You can work at the police park for 20 years, 30 years, your whole life. We've checked the records. No one can even find a record of being murder-free for as long as even murder-free

under President Trump's leadership. The street criminals here in Washington, D.C., were doing business directly with the transnational criminal cartels, the foreign terrorist organizations. So not only was the city being run by these criminal thubs, but they were working with some of the most dangerous terrorist organizations on the planet to traffic weapons and drugs into this city. And what we are covering every day is shocking to us, and we look forward to sharing all the results with you, but President Trump, your leadership has uncovered some of the great public safety scandals of our life. And now because of you, people are safe and free for the first time ever in the What are you learning as the head of the U.S. Marshals? What actually is working for this dramatic

drop in crime? Well, actually arresting people. That's something that wasn't happening here in Washington, D.C. with any consistency. There's still a lot of work to do. The D.C. Council here, unfortunately, has, has humstrung the law enforcement efforts. That is something that President Trump and our very tough AG Pambandhi are working on. You know, there's a revolving door process here, Charlie. You know, there's no cash bail. I mean, there's no accountability if you commit a crime. They let you right out.

I mean, they're overworking these cops. And essentially, you know, President Trump has unhandcuffed law enforcement here by bringing in law enforcement that are not bound by those silly rules and anti, you know, anti-peace and quiet rules that this D.C. Council has. Let's go to cut 314. This is a longer clip, but it's very, very important. This is Fox's Alexis McAdams, who wrote along with you to make D.C. safe again. And listen carefully to the end of the clip, the wanted man who says, quote, the judge is going to say we will put him on a three-day hold.

and then once the three-day hold is up, he never shows up. Basically, he's bragging, and he is saying that he'll be out in no time. These are repeat offenders. Everybody, this is what the Democrat Party has done running our inner cities with crime. I think crime's the number one issue in America and remains to be. Play cut 314. So you see that White House right behind me? Well, we only went a matter of blocks to make some of these arrests.

As the Trump administration continues, they're cracked on in crime, and they sure were busy here. the nation's Capitol Watch. Cameras rolling as we spent hours in different parts of Washington, D.C., and there were two men arrested when we were there rolling up in high crime areas as the team served warrants for suspects wanted for a long list of violent crimes, like what? Well, robbery, carjacking, assault, just to name a few. And these people were just all walking around D.C.

They were not in custody. One man wanted in connection with an armed carjacking in Maryland told us that, why are you sending me back to jail? I won't even be there very long. The judge is literally going to say we're going to put them on a three-day hold. Then once the three-day hold is up, and a run who never shows up. I admit over DC jail six times for the same more. They never show up.

D.C. jail has to release me. They release me. It's the same thing every fucking time. The same thing. Every time. And that clip is chilling. I can't quite understand what the young man is saying there. I think he's saying every time I show up, the judge is not there.

So we're just releasing these violence. criminals repeatedly back on the streets. Is that correct? That is correct, Charlie. He is in particular discussing to a warrant that he has that they don't give enough time for the law enforcement agencies to extradite them to the jurisdiction, which is in Maryland. So that's what he's referring to. However, that's a perfect example. That is the most to hold them. Three days. We had to fight to hold people for 48 hours just to process them into the federal system. I mean, it is a broken system. It is a system that needs to be looked at. And it's just not working. Yes. I think, I mean, I beyond agree with that. Let's play another piece of tape here.

By the way, what he was saying in the tape. They never show up. He has to release me. They release me. It's the same thing every year. So this is like an annual tradition for this carjacker. He just kind of does this and, you know, they release me. Let's go to another piece of tape here. This involves you. Let's play cut 318, please. Gaddy Saralta, he's the current director of U.S. Marshal Service. He was sworn in earlier this month, and he is running point for 20 plus agencies. Is D.C. safe? Well, we're on our way there. It's, uh, we're working on it. As you can see, we have, we still have, uh, work to do. Uh, but, well, we've only been at this about two weeks. What would you tell other people across the city that think they might be able to get away from you and your team?

Oh, they're not going to get away. What I would suggest is that they turn themselves in. So, I mean, your background, you began your law enforcement career in the Miami-Dade Police Department. You have an amazing career. You were the police chief for Palmetto Bay. And you know crime. What is the best way to handle a situation like D.C.? Forget the D.C., you know, kind of holding your hands behind your back and kind of preventing you.

I'm sure you now have a clear operational picture of what D.C. needs. Does D.C. need more social workers? Does it need more cops? Is it need more enforcement? If you were now to write a prescriptive document to make sure crime dramatically goes down in D.C., what would that be, sir? Well, that would be to unhandcuff the police and to hold individuals. I think the biggest thing right now is the no-cash bill. You're essentially grabbing violent folks, putting them in jail, right? That's the cop's job. And then they're releasing them the same day, hours later. I mean, that will never work.

And then, to add to that, the court system here, if it's not federal, they are giving probation to these individuals that are super violent. you know, folks that have been caught with guns once, twice, three times. I mean, I saw a driver of violence that had been arrested 15 times, you know, and not held, obviously, at least 14 of those times. I don't know if he's in custody still, but that's what we're looking at here. We're looking at individuals that are consistently released. The laws here are made for the criminals. So the first prescription would be fix the laws.

in DC. In Washington, D.C., former MPD chief, Robert Conti, said the average homicide suspect has been arrested 11 times before committing a homicide. 11 times. Is that consistent with some of what you are seeing firsthand during your short takeover, D.C.? Yes, I would add, I would add 11 times and probably three or four of those times with a firearm. Really? Wow. I mean, I mean, I mean, I just, again, this is, this is a choice. And President Trump deserves enormous and repeated standing ovations for having the courage and the care and the concern. And to see the Democrats pushing back against it, they are just pro-criminal at its core. I wish it was more complicated than that, but that's what they're doing. Mr. Seralta, thank you for your great

work. Head of the U.S. Marshals. It is Gatti Seralta, director of U.S. Marshals. Thank you so much. Thank you for having me. God bless you. Thank you. You see, you just got to love guys like that. He's a police officer, did the beat, ran the police chief, and boom, it's elevated U.S. Marshals, keeps his head down as just doing the job. That's what you need. You just need guys that have done the actual work for 20 or 30 years, and they go, and it's no nonsense. It's straight to the point. Just frontline warriors, just stoic, strong. And that is professional. I love that. Staff the government, 3,000 guys like that. Yes, sir.

Here are the orders. We're not going to pander to criminals. Here's my unit. Here's the plan. We're going to get it done. Operationally secure. I love it. I think that that is missing in so much of prior administrations.

I'm thrilled President Trump. I could tell you there's tons of guys like that in the administration. If you guys have private student loan debt, this is the best way out. They are phenomenal supporters of our Student Action Summit, America Fest, our campus tours. Many clients are not able to make the minimum monthly payment on their private student loans. when they first contact Y-ReFi. If you go to Y-Refi.com, you can read testimonies from other people who have been where you are and how they've successfully escaped.

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So Cracker Barrel has changed their logo from the one that we've always been used to to this just really vanilla. I mean, that's like the typical risk-averse corporate rebrand on the right. Or the other one feels very traditional. You kind of pass it down. And people are kind of freaking out. And so this was Cracker Barrel response. They say, oh, Cracker Barrel's gone woke.

That's probably true. And they have this long, ridiculous letter. The last few days have shown us anything. It's how deeply we care about Cracker Barrel. We're truly grateful for your heartfelt choices. And this is the most offensive part of the entire thing. Let me tell you. What has not changed and will never change are the values at this company was built on.

Hard work, family, and scratch-cooked food made with care. Hold on. Time-out, time, time, time. Let, let. But if you guys were going to fix something, make it so that your food is actually digestible. The logo thing is completely irrelevant. If you guys are going to go to a corporate rebate brand, bring in maybe a team, like bring in Paula Dean. I think Paula Dean would be a great rebrand. At this point, only Sidney can save you.

You guys have completely messed this up. There is only a single way out of this hellhole that you have done. That's right. Only Sydney Sweeney can save Cracker Crackerb. At this point, they should just basically go to their bank, whoever has their line of credit, and say, we need $250 million. Why? We're going to pay Sidney whatever it takes to go eat fried chicken and are disgusting food. Now, people say the pancakes are good.

I don't know. Listen, Cracker Barrel. you some free advice. Go borrow 200, whatever it takes, and go make her honorary chair and have her just sit in a rocking chair. In fact, what you should do is you should say the first 1,000 guests every Saturday, get a free Sidney-Sweeney bobblehead or something. Just Sydney Sweeney sitting in a rocking chair, slow motion. At this point, it's the only thing that can save you. The ad shoots itself. What are you guys doing with a corporate rebroad? Brandon, this thing is just ridiculous.

And by the way, they have a whole LGBTQ alliance. Okay, let's just be honest. Can we put this LGBTQ thing up? When I think of Cracker Barrel and I think of the type of person that goes to Cracker Barrel, which, of course, I've got our audience loves Cracker Barrel and a lot of people do, I can almost guarantee you the homosexual kind of community is not gravitating towards Cracker Barrel. Maybe the juice bar of which doesn't exist in Cracker Barrel, probably some sort of other, you know upity metropolitan restaurant i tried to eat at cracker barrel once and it was very difficult

i just i just so unhealthy it's just like overwhelming their whole theme is country and they just transition to modern city the people want country if the one thing i will say that was always appealing about cracker barrel you walk through the gift store you know it's old and traditional and it feels like a yeah exactly it feels like you're going back in time and maricana and you get fried chicken with a side of an angioplasty and you know it's really it's really country hospitality and you're driving endlessly you know from chicago to springfield missouri and then you just pull off to the side of the street or off the highway and there's cracker barrel and now it's trans cracker barrel

Now it's something completely different. And so apparently, the truth has come out. The key woke reformer in the company was also part of the advisory board at the human rights campaign, of course. The CEO of Cracker Barrel even admitted the logo change is, quote, about being a place for everyone as of having a white man on the original logo was somehow bad. Again, I just, I want to be very clear. If you are, the NFL is doing the same thing with these ridiculous cheerleaders. And yes, men can be cheerleaders. But men should not be go-go dancers at football games.

Big difference. Nothing more masculine than a man holding up a woman who has to go do some sort of a flip. Not masculine when a guy's doing go-go dancing at the Minnesota Vikings football game. But listen, if you were going to Cracker Barrel already, you've got to get Maha in order. Okay? Because nobody goes to Cracker Barrel to lose weight. I get it. If you want to do it and, you know, kids love it.

I'm sure there are worse options. but only Sidney can save you at this point. Okay, I want to play that this is Benny Johnson, who I believe made this, is the new Cracker Barrel ad. It's not real, it's AI. Play Cut 338.

Here at Cracker Barrel, we value diversity, equity, and inclusion. That's why we are going one step further to ruin our brand. We are investing millions of dollars into replacing all of brown pegs in the peg game to bright, colorful pegs. Also, we're changing the rule.

rules. The white pegs are not allowed to move or jump anymore, leaving the colored pegs to do whatever they want. We call it down with the cracker. It's about being fair in an unfair world. Are you down with the cracker? Benny, that is well written, my friend. That is hilarious. Down with the cracker. President Donald Trump issues his statement. Cracker barrel should go back to the old logo, admit a mistake based on customer response, the ultimate poll, and manage the company better than ever before. They got a billion dollars worth of free publicity if they play their cards right. He's so right.

Very tricky to do, but a great opportunity. Have a major news conference today. May Cracker Barrel a winner again. Remember, in just a short period of time, I made the United States America the hottest country in the world. One year ago, it was dead. Good luck. By the way, President Trump is exactly right. And so the little Cracker Barrel Mafia that is running their C-suite right now.

But we saw the same thing with Bud Light. It is left-wing coastal elites that then have to go run middle-of-eastern. America companies like Target. And listen, this is the key. They might be like, whoa, we can't pander to Trump. If you're running Cracker Barrel, you want to pander to Trump. Trust me, if there was a Cracker Barrel poll, President Trump wins 90% of people that go to Cracker Barrel. No joke.

Traditional Americana. Now, again, if you were running kind of like a juice cleanse bar in Brooklyn, I'd say, okay, probably not take the Trump advice. Cracker Barrel's audience is conservative southerners and decent people. Conservative likes Trump, conservatives like Trump and liberal southerners don't care. Let me just read this

ridiculous. This thing reads like a struggle session. Love Cracker Barrel. We take our responsibility seriously. We know we won't always get away everything right the first time. But we know that when I try to eat your food. My goodness. Anyway, but we'll keep testing, learning, and listening to our guest's employees. At the end of day, All right, that's it.

Can we put this up on screen? This is, this is, this is, this is, this is marketing malpractice. This is just as, this is as bad as it gets. Can we put this up on screen, whatever is one that says? This is complete marketing malpractice. Anybody who writes at the end of the day should be completely terminated and exiled to being a, working for the TSA. I want to know who this person is and they should have to wake up at 5 a.m. and make sure you don't have water in your backpack.

At the end of the day, oh my gosh, can you be more cliche? It means nothing. That statement means nothing. Nothing. Bill O'Reilly taught me that and a friend from Chicago. Why would you tell?

What does end of the day mean? Our promise is simple. Always find comfort, okay, community, sort of. And country hospitality. That's true. Here at Cracker Barrow. Uncle Herschel.

wouldn't have wanted it any other way well then why'd you get rid of them thank you for caring so much no i actually don't care that much cracker barrel has cared about me i literally don't care about cracker barrel at all i have gone there a couple times and i needed peptobismol and pepsid and like an enema just to like get rid of it it was all like a combination of antihestamines and pepsid it was just the whole thing was just overwhelming and come and see for yourself the country that makes Cracker Barrel feel like home. Love Cracker Barrel. Cracker Barrel's audience is decent people.

They're conservative. They're Christian. And they're in a lot of trouble. Self-inflicted. I would love to kind of see the corporate board meeting when they decided to go through this. You know, oh, yeah, let's go get rid of the one thing that people remember us for. The stockholder should oust the CEO. This thing's going to go down.

I don't know anyone that wants to go there, but Trump is right. pivot and have a major thing. What they should do in addition to the Sydney Sweeney thing is they should not just put back the logo. They should give out like free t-shirts with the logo. They should embrace it and be like, whoa, we messed that one up, just like how we mess up half the time we serve you food. It would be so relatable because no one likes the food at Cracker Barrel.

I'm sure someone does, but well, maybe you guys do. But I just say I find it inedible. Anyway, if it's not broken, don't fix it. If they were going down, do more of why. people like you don't do less of it don't go in some sort of direction and in what planet is pandering to a small san francisco audience the right can we put this up here i'm going to get you know strike for bullying so let me just put this up i don't have to say anything this is the person who made the decision i don't say any words you see i'm just looking viewing not commenting

no bullying going on here this is the person who took uncle herschel from you right there i got i just i have so much i say, but I can't say it. She seems lovely. The CEO put ideology over business, and instead of honoring the values that built the brand, she decided to chase the DEI and rainbow activism, and she's destroying what hardworking Americans love about Carcaccar Barrel. And I think what people love about Caraccar Barrel is that it's indulgence food. Again, that's just not how I'm wired. Every time I eat indulgence food, I feel like I need to get on a treadmill, go for a hike. It's a throwback, and there's something beautiful about that. And it feels like the country we're losing. And that's the final point. Why are people so mad? Because in a world where everything

is changing, a lot of people thought that at least I had Uncle Herschel. And they said, why am I going to go spend $80 to go take my three kids out for breakfast at Cracker Barrel? If that too is going to change, that too is going to metamorphosize, that too is going to transform. People are saying no more, their stock prices down. So my advice for all of you is, don't go to Cracker Barrel, find some other place to go become a type 2 diabetic. Thanks so much for listening. Everybody, email us as always freedom at charliekirk.com.

Thanks so much for listening and God bless. For more on many of these stories and news you can trust, go to charliekirk.com.