The Charlie Kirk Show - How Can We Whitepill a Blackpilled Gen Z?
Episode Date: December 4, 2025Republicans avoided an embarrassment in Tennessee's special election, but that doesn't mean everything is perfect. Tyler Bowyer explains why today's red states need to be building turnout infrastructu...re before they become the next Colorado — a red state transformed into a deep blue one. Gen Z staffers Daisy and Danny explain why young people of all political stripes are feeling "blackpilled" as 2025 closes, and discuss what might help the Trump administration win them back. Watch every episode ad-free on members.charliekirk.com! Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.
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My name is Charlie Kirk.
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Welcome to The Charlie Kirk Show.
I'm Blake Neff, a producer, and I'm joined here right now by Tyler Bowyer.
It feels weird.
You're usually next to me when we're doing thought crime.
I'm always here.
You're always there.
It's a little different, just to have you across the desk like that.
Yeah, no, it's great to see you eye to eye, Blake, because I'm usually side eye.
I'm always like this, and then I spend half of thought crime just with my head rotated like that on the camera.
But no, we wanted to have you on.
So I have good news, everyone.
We had to warn everyone about this.
We said the Tennessee 7th race is coming up.
Don't ignore it because Democrats definitely aren't ignoring it.
And happily, yesterday, Matt Van Epps defeated Democrat Afton Bain, the woman who said she hated Nashville, hated Bachelorette parties, hated country music, hated
basically everything that made
Nashville noteworthy.
Yet she, some, a few polls
I think showed her winning even, but
did not come to pass. We were worried
it would be close. In the end
it came out to
Republicans winning by nine, but it was even
a little bit better than that when the first
early votes came in. The New York Times
estimator said, oh, Republicans will
probably win by two. And it just got
stronger and stronger throughout the night.
So there was very good election day turnout
by Republicans, which shows
the word got out. Don't ignore this. Don't sleep on it. Get there. Now, here comes the butt.
This is a district we won by 22 points. Trump won it by 22 points last November. The House margin was 21 points. It went to nine.
So that is a serious swing towards the Democrats. Now, it's not cataclysmic. The Cook political report, these eggheads who estimate these things, they say it's organically about a Republican plus 10.
district. So winning it by nine, perfectly respectable result. But it is less. And so I'll throw
to you here, Tyler. What should we make of this result overall, you think? Well, there's a couple of things
that we want to go through. So first and foremost, turning point action is not in Tennessee. So we did
not have a hand in this race. We're focused on the key swing states. We're focused. Charlie said
this all the time. We're focused on the key target states, the swing states. However, the future of
Tennessee is that it's going to be a swing state at some point. And this is, oh, don't say that.
Please don't say that.
People like kind of razz me on on X when I say things like this.
But Tennessee, Utah, Idaho, these are targets.
These are long-term targets for the left.
And this is because they want them to be like Colorado.
Yeah.
Large counties with large cities can topple in a conservative state.
So in Tennessee, you know, the Nashville metro area has grown abundantly just similar to Phoenix in Arizona.
And this is what, you know, people couldn't even imagine.
can you even fathom a blue Arizona or a purple Arizona.
And we have seen that when Democrats, when we have a huge swing in population numbers,
lots of outsiders move in, that it starts to change the dynamics of the state.
And then when the Democrats spend tens of millions of dollars in these races,
whether it's for Congress, Senate, president, governor, then you can lose.
And we've seen a lot of red states, Kansas, Missouri, to name a few.
where we've had Democrats win governorships.
We've had statewide election.
So nothing is safe.
You cannot look at any of these districts and say,
even in a deep red plus 22, R plus 10 district in this case,
the R plus 10 district, a plus 22 Trump,
there's a difference because there's a lot of crossover votes
in red states where Democrats voted for Trump
this last election cycle,
where Democrats stayed home because they just didn't believe in Kamala Harris.
that's that's the first step so there's a little bit of a misnomer here which is that
this is a plus 22 district this is not a plus 22 district like you mentioned it's a district
trump won by 22 yeah this is a district that trump won by 22 some some of that being half
of the increase being that democrat stayed home half of the increase being that democrats crossed
over in a red state uh now with that being said this district was vacated by a freedom
caucus member uh representative green took a private sector job we have to i have to say this because
it applies to everyone we were just saying this i was just saying this about marjorie taylor
green it is not helpful when we have such slim numbers in the in the majority to have people
retiring midstream here my midstream i think he he announces retirement in july six months yeah i mean
you are given a public trust when you run foreign office you run you run to serve for
the full term and it's not a difficult it's not a difficult term it's two years in congress if you
can't do that you shouldn't be running and so again i'm not attacking uh either of the greens in this
case i'm not saying that you know things don't come up or people don't have illnesses or they don't
have you know there's lots of different reasons that people choose and some of those are not public
uh however it's not helpful it what is fair to say is it's not helpful for people to quit
midstream right now and with with uh so few republicans controlling congress now with that being said
that's why the special election became such a focal point for the democrats because if they spend
more they're going to turn out more and in special elections it's all about it's low turnout right
enthusiasm it's all about enthusiasm it's all about how many people can you actually get to show up to
vote it's not persuading people this isn't a persuadable district this is a plus 10 minimum
maximum plus 22 that Trump won by district.
You should win this district if everybody shows up.
That's not the case of special elections.
Yeah, I'm looking at its most recent.
They had 32,000 votes in the last normal election.
And then in this one, 179,000.
Yeah.
So you're talking about...
Barely half.
Yeah.
They got, we got 97,000 votes to win,
whereas the Democrat lost got 122,000 votes to lose by a ton last time.
Yeah, I think the projection was that it was going to be in the low 40s,
was turnout numbers when all sudden done.
I don't even know if they hit that in this case for the turnout.
But, I mean, imagine that.
Again, 40% turnout is really low for a congressional, for a federal race.
So you have a situation here where this is, people are freaking out because the amount of money
and energy that was being spent for the Democrats.
Which is good.
We got them to waste money on a thing.
They lost by nine.
But it still shows the reason you have to be aware.
And Charlie would always talk about this is you have to be wary because Democrats, on average, they seem to care more.
They get whipped up.
They're more Republicans are passionate about their families.
They're passionate about their faith.
Democrats are passionate about politics because for many politics is their faith.
But this is really important to understand.
The people who sit at home, right, obviously that sat at home, that Trump won by that extra, you know, 13 points or whatever.
the end result was, they didn't vote in this election either, right?
So obviously that's not going to help you in the differential.
The crossover vote didn't show up for this vote, right?
The people that, the Democrats that voted for Trump didn't show up to vote for Matt Van
Epps.
So we're definitely going to get into at least one dimension of that in the next segment
because we're talking about the Gen Z sentiment is very fickle around the past year
of politics and there's two there's gen z which is really important to talk about and millennials yeah
i'd say younger millennials there's are you know i've been crossing over in bigger numbers and then
you have the freedom caucus element those those two elements played a role in not maximizing
what this this victory could have been and that's a it's a unique opportunity at this point forward
for you know the white house who endorsed in this race for uh conservatives in general the republican party
the, what I call the, some people call the establishment, but I call the machine is everybody has to look at this and go, all right, how can we do better than this?
I'm glad we won.
I'm glad we won by about the amount that we control the district by, by registration.
How do we do this better?
45 seconds.
What's the message?
We'll get into the grassroots next second.
What's the message for the donor class, the political class, the people who can make big decisive moves now to make sure.
we're in a stronger place a year from now well look like i said kind of at the top of this is that
tennessee is a future place that they want to topple so we have to fortify tennessee strongly now
and so you have to make the investment into the boots on the ground to make the difference and
that's what we talked about every day with charlie that's what it's a real thing we want to have
just that dominant get-out-the-vote apparatus in a state before it's in crisis like in
arizona it was just it was suboptimal and then we had to build that after the crisis
arrived, and we may have lost races due to that. That's right.
Hey, everybody. This is Andrew Colvette, executive producer of The Charlie Kirk Show.
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berna for peace of mind we're talking about the results in tennessee's seventh district election
which did go well good news everyone you guys all listened to us the ones in tennessee you turned
out you voted we won by a lot more than the than the two points we were fretting about so we
were talking about what donors should do how we need to be building up the apparatus building the
in these red states before they are purple states, before they are blue states, you make them
impenetrable. You should win by a lot because that's how you continue to win by a lot.
But Tyler, I said we wanted to get into the grassroots element this time.
So people are looking ahead to the, if you're a Trump voter, if you're enthusiastic, we get
endless emails at freedom at charliekirk.com. How can I get involved? How can I help?
how can they get involved in and help because a lot of our turnout stuff some of it ramps up in
you know the months before an election but what could they be doing right now to make sure
they're ready to roll they're ready to rock regardless of what state they're in yeah right now
we're building the machine so that no matter what state you're in you can help in the swing states
but then in special situations like this so uh you know this was a little bit of an interesting
race because you know i think we're going to talk about it uh the complaints
that exists but tpaction.com slash get involved is how you can sign up so that we can message to you
and again we understand that not every people are busy you guys everyone has jobs if kids they're
family they can't participate around the clock they can't participate even once a month in some
cases but there's things that you can do to sign up be prepared and plan ahead for important
elections so election dates obviously we know now October of twenty
26 is going to be really important.
So if people can take off time and plan to take off time to travel to their nearest swing
state to be helpful, that's going to be, that's, we're going to have things for people to do.
But it's a midterm.
So swing district too.
And swing district.
Even if you're in a red state, you'll have these competitive districts.
So you'll be in in Texas.
If you're in rural Texas, you'll be looking at the big city nearest you where there's maybe one of
those new congressional maps sites they have.
Or even if you're in California, people always want to help out in California.
they have a new map they're trying to take a lot of seats from us but if we can get the you know the ballots chasing efforts if we can build on what we had the success we had in 22 the success we had in 24 if we could deny them some of those seats they plan to flip that will make the difference in whether we keep or lose the house and keeping or losing the house is going to make a big difference in how successful this administration is right i mean this this next election could hang in the ballots of one or two congressional seats that's why indiana matters so much right now
people can get involved
is there a status update on that
I know people have gotten very interested in that
yeah actually they're so it's going through the house right now
they're about complete they think that
it's going to be it's going to pass the new maps
are going to pass the house which is a 9-0 map
and then next week will be
the Senate which is where the real challenge is
they have like a state level filibuster
that is the obstacle
because they need a super majority to actually
pass it correct yeah they just need a
majority of the
I believe it's actually just the majority
So they need to need 26 of the Republicans out of the 40 Republicans to vote, yes.
26 out of 40 seems like it should be attainable, but state-level Republican, they have this way of letting you down far too often.
And there's great.
There's great state-level Republicans, too.
But Charlie would always, he would talk about this when we were doing the Nebraska Project, when we were just over and over.
You have to, we have an obligation.
You have to take a national view of things because the entire country is on the line.
That's right.
And you have to fight at the state level where you're able to.
But you also have to be ready to fight at the national level.
You have to work towards both.
You can't be provincial.
You can't be narrow-minded and focused.
There's fewer Democrats in the state legislature in Indiana than just about any red state.
They only have 10 out of the 50 state senators.
So again, this is where this comes in.
we have to maximize our opportunity right now to benefit the rest of the country.
And India is one of the very few places where you can make that argument that that is a through and through top to bottom red state.
Yeah, just you have to, it's Charlie talked about us in right wing revolution.
A lot of successes, we have to win back purple states, but also in red states, maximize the value of your red states.
Think use in Tennessee is still red.
Use Tennessee the way the Democrats use California.
and use Florida, Texas,
while you have these advantages,
they're large states.
They have the GDP of large European countries.
Use that.
Before we go, another way you can get involved
if you're at the grassroots,
if you're attending America Fest, Amfest,
just three weeks from now,
great opportunity to meet people
from your state, from neighboring states,
build the network that is going to matter next fall.
And we have a big announcement today.
Put up number eight.
We have vice president, J.D. Vance.
will be speaking at america fest incredibly excited about that one very excited we broke this this morning
super early this morning uh is that jd vance will be headlining the event he's going to have a very
special message it's going to be a very important message uh and so uh yeah he's a hero of the movement
we're excited to have him back here in arizona we're very excited if you're not able to attend
tune in it's all going to be broadcast online as well we're going to rally the troops for the year
of battle.
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Instead, he's taken action with strong policies to slow the train and buy us some time.
But the effects of past administration's spending are still working through the system
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We had the boomer half hour just now, Daisy.
Now we have the Zoomer.
I don't know what Tyler.
Now we have the Zoomer half hour.
We have the Zoomer half hour.
We have you.
And I believe we have Danny.
He's on assignment somewhere far out east.
Are you with us, Danny?
Yeah, I'm here.
Can you hear me?
Oh, yes.
Yes, we can hear you.
The Zoomers are joining from all across America.
They're growing in power.
And that's the worrisome thing.
So we were just talking about this Tennessee special election.
I suspect a lot of Gen Z didn't know there was a special election.
They can be a little tuned out from things.
And that's what matters.
So Charlie was incredibly proud of the shift among Gen Z voters,
who he reached out to the most.
A lot of them moved towards President Trump this last election,
actually at an unprecedented level in our lifetimes, at least.
But there's signs, certainly from polls and just superficial indicators,
that they are less enthusiastic now than they were last November.
And actually, we always, we have you on Daisy and we tout you as producer Daisy.
You pop in and out.
But we don't, we don't tout you enough.
You built from the ground up the Charlie Instagram page, which a lot of Zoomers use Instagram.
M&K as well, we have a whole team of people that have done an amazing job.
But, I mean, it really, in the last couple years, became the largest conservative Instagram account.
It's an incredible accomplishment.
And that requires having your finger.
on Gen Z's pulse.
So the sense we had, we were discussing this yesterday, is as the lingo goes,
Gen Z is blackpilled.
They feel downbeat about things.
With Charlie was very, I mean, even just in the office, every day.
No black pilling.
No black pilling.
No bad news.
He'd walk through every day.
He'd say that to me the most, of course.
But yeah, he would say that.
But the sense I get is that Gen Z is downbeat.
And I guess you listen to them as much as anyone here.
What is your sense?
I think that one of, so we have a clip about Trump talking about affordability and I need to find what number it is, but we heard him say this yesterday and this got us all talking because I think something that is not talked about a lot is when we were getting Gen Z to go out to the polls and vote for Trump, they were voting against the economy that they had heard about from their parents, from their grandparents.
they had heard about Joe Biden's failing economy.
Huge selling point.
But they were not actually active in the economy at that point.
So then them coming out of high school college and then being a part of the economy for Trump's economy.
And it's still really stretching them and them still not be.
I don't know if they expected to just be able to get out of college and buy a house immediately,
which is obviously not how things work.
There's a lot that has to go in that has to be put into place to fix.
So, we have that clip here.
This is what prompted the discussion yesterday.
So this was Trump, I believe, during his cabinet meeting yesterday, he spoke with the press.
And we have clip 283.
The word affordability is a Democrat scam.
They say it, and then they go into the next subject.
And everyone thinks, oh, they had lower prices.
No, they had the worst inflation in the history of a country.
So it's getting cut up just as brief as possible by Democrats, by, by,
left to say, where he just says affordability is a scam. And really what Trump is saying is
everything related to inflation is a crisis that began in the Biden administration. We did COVID
stimulus too long into 21, 22. They denied it was happening. They said there is no inflation.
These consumers may not remember this. You were probably still in like high school when this
happened. But they said they sent prices into the stratosphere. I think we had 13 percent.
We had the highest inflation we'd had in half a century.
and Trump is saying we are aiming to fix this but the clip can be cut up in isolation and you also know gen z watches clips that are five seconds long on ticot and that can shape a lot of their perspective on reality there's there's that one there's another one from yesterday where he says affordability is a hoax we don't need to play it's very clip it's very quick because that's the clip that's going around but danny i don't know what you're seeing on your x feed on your ticot it's that is something that a jen z or would
here and be like, okay, wait, why, why is it a hoax? I've been this whole time expecting that
things are going to get more affordable. And that's not actually what Trump is saying. So I think
we need to focus on what sometimes the wording is not adding up or being received in the way
that Gen Z can understand it. What do you think, Danny? Well, I think our biggest thing for Gen Z is
immigration is what they care about the most. And that ties into affordability, obviously.
but I think that is the baseline for everything
in terms of what I've seen through all the algorithms,
everything talking to friends, what I've heard.
So it ties in...
I'd push back.
I guess you're probably referring to conservative young people then
that the conservative Genzi-based care is the most,
or do you see that from moderates?
Conservative Genzy.
Okay.
And their senses that there's just not enough happening in immigration or...
Yeah, and they're very black-pilled on the issue right now
with obviously the H-1B stuff that happened
and all the illegals that are here in the country now.
And I think that the algorithm and all that is keeping them from really seeing the good things that Trump's doing on immigration with deportations and stuff like that.
But I think it's also just the overall dumerisms at an all-time high.
And so that's what I think the main problem is.
And that ties into affordability and all their other problems.
When I think it goes both ways, like if we look at the two groups that we are having issues with,
It would be Gen Z boys who are, what Danny is saying, too blackpilled to even think that the immigration that's happening is positive and we are making real progress there.
And then it's Gen Z women who think that immigration is a broadly emotional issue.
They're seeing people being stripped away from their families and they're thinking about the women and the children.
And so I think that it is a huge voting point that we had and that we went on.
and we are seeing massive amounts of progress there,
but I don't know that the messaging is working for either people groups
that we have a problem with.
Yeah, I could definitely see that where it's on the one hand,
this is why Charlie would say no black pilling,
because I do think some of this is, to a degree,
and mental, it is a mental, it is addictive to feel negative about things.
And so I always like, even I can feel frustrated with stuff that happens in politics.
And I always remember, we secured the border overnight.
We had the biggest flood of people into this country ever, and we just turned it off, and that is a huge point of progress that we should be bragging about all of the time, not the least because that is, it doesn't have as much of that emotional baggage that they just manipulate, where anytime people who are in this country illegally should be sent back, yet they make you feel shame that this happens.
And we should not feel shame that people who broke the law are punished.
But I think it's also...
I think another problem, Blake, is the administration has been focused a lot on foreign problems instead of domestic problems.
We see that with ending wars and stuff, which is great, but it's come to a point where a lot of people are just looking for answers at home, and they kind of don't really care about foreign policy as much.
They are more so just focused on what affects them here domestically.
Well, and I think there's all ties.
I think we should play cut 250.
It's Charlie from July of 2025.
And it's a real, I think it, let's play it and then react to it.
We get more young people under the age of 35 to have equity in the system.
Yes.
Not the Democrat version of equity where they want to have redistribution, but actually are they paying a mortgage?
Do they own stuff? Or are they permanent renters?
A permanent renting class in this country is the prerequisite, is the leading ingredient for radical
politics that nobody wants to see. We need to reinvigorate the ownership economy.
And then all of a sudden, when you own stuff, you're less likely to burn down a Wendy's and vote for candidates like Zohran Mamgani.
So I think that a big, big issue in the Dumerism stuff that Danny is talking about, which is, it's so, so horrible to think about.
But Gen Z had all these problems beforehand, and Charlie was the person that was out there, not only talking about it, but talking to them and inspiring them to be better.
and then we all really publicly lost our personally, our friend and boss,
but Gen Z, they're one of their largest role models that any generation has ever had
because no generation before has had that much access to someone on social media
to be able to see all of their thoughts in real time.
I mean, he was live on the air every day for hours.
They could see exactly what he was thinking.
And now they've lost that.
So there's a big looming question of where do they go?
And he was so positive.
I think that's one of the biggest wounds we feel.
Charlie, he would come out and he would say there are huge challenges facing America,
unprecedented challenges in a lot of ways.
Yet he would always frame it to you can be better, you can make yourself stronger, you can succeed.
And he lived that out himself.
Charlie built this organization in his 20s.
He had a great family.
He actually achieved, he lived out his faith to such a strong degree.
And people want to follow strength.
They want to follow success.
He would not tell them to wallow in things.
he would say every problem in your life however daunting it seems is fixable and i worry you know
without charlie we've had too much of a balance toward this negativity towards victim making yourself
into a victim and he hated the victim ideology yeah i danny do you see that on your feed as well a lot
of what i'm seeing and some of the differences is charlie would call young men especially to be
better and there is a cheap cash grab of sorts of people now young men are looking for a role model
and it's like hey this is how you can complain and make your life worse if you just want to feel
better in the moment are you seeing that are your friends talking about that what do they think yeah
i'm seeing a lot of just like you know what i we even saw viral clips last week of people saying
you don't need to get married anymore it's not worth it you're never going to be able to buy a home
stuff like that um and young men are actually like kind of listening to this following along and
that's a problem. And also because negativity is just so easy to listen to, especially when
you already are feeling negative. It just sucks them in. So I really feel like that's our biggest
problem right now with Gen Z is just drawing them in. Yeah. If you're Gen Z yourself or if you
have a Gen Z kid, send us emails for you at Charlie Kirk. We'd love to see them and get that input.
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We're talking about reasons to not black pill
and how the Trump administration could communicate
what its long-term plan is here
and we were saying I think one of the best things
is to actually tie, you kind of have this grand unified thing.
We've talked about how cracking down on crime
is actually an affordability issue
because when you make more cities and more neighborhoods livable,
housing prices decline.
Also, when you fix the border, in the long run,
house prices will decline.
line. And we can be frank. There are going to be short-term shocks. A lot of businesses, Charlie would
complain about this all the time. There are businesses that got addicted to low-wage illegal labor,
and there's going to be something of a shock as you get away from that. And housing construction
is one of those things. There's a lot of illegal labor there. There's a shock. It's like if you're
an alcoholic, which you shouldn't be, because Charlie would tell you not to be, if you quit it all
at once, it's actually very painful. It's very difficult. That's why people have so much trouble doing it.
And illegal immigration is like America's great addiction.
And so I think there's a lot of room for the administration to say,
we are breaking America's bad habits and there are going to be signs of improvement that they can point towards.
And not just we are making progress on immigration, but we are making progress on immigration.
And this is how it will personally affect you when it comes to affordability.
One thing, I'm wondering how we can best communicate this.
This was a thing we saw this morning that in the past year,
51% of homes have actually decreased in value.
And that's obviously not great if you're a homeowner looking to sell.
But Charlie would say our top priority does need to be making sure young people have those affordable homes.
And I think at the least, the long run pitch has to be we do need more affordable homes for people.
And the great way to square that circle is you can build new homes that are affordable.
and then hopefully you can try to have both sides of the coin.
Yeah, it's hard in cities like Phoenix.
The valley itself is already so congested that they are doing a lot of new builds,
but they're all on the outskirts.
So I wonder if it's different in other cities.
Phoenix got really populated all at once.
But I think, I'm wondering, Danny, what you think young men,
specifically on this affordability issue
would like to hear from the administration
to get them out of that black pilling.
I mean, the problem is
they want less regulation, for starters.
And the real problem is the only
mainstream politician we've seen
try and do this is Mamdani in New York City,
and that's why we saw so much
of Gen Z kind of flocked towards him
in that election.
Wait, Mondani is less regulation?
No, but I'm saying
in terms of actually trying to cause
or try and fix housing,
even if his ideas don't work, that's what, so they're looking for anything.
So they want less regulation, but if no one's actually going to do that, they will flock
towards someone that's at least trying to.
And that's kind of what I've seen is that they're just looking for answers.
And so I really think the administration HUD needs to kind of focus on that and really get going.
It's interesting.
I was reading an essay about President Franklin Roosevelt, who is probably someone deeply
lost in the midst of time for you guys.
But he was the president during the Great Depression, and he's remembered as the guy who beat
the Depression, yet really, if you look at the numbers, he kind of did not.
He actually went on a very long time.
There was a renewal of the Depression, yet the perception of him throughout was very positive.
And the argument this essay made was he was doing a lot of things.
He highlighted, I'm throwing the kitchen sink at this problem, whereas his predecessor,
the Republican Herbert Hoover, had sort of frozen up.
And he was afraid to do anything.
he seemed inert, he seemed not responsive.
And so FDR, by being active, by being really aggressive, he sent this message, I care a lot,
I am working to fix this problem.
And you get the sense, could the administration fix a lot of its problems by just really
aggressively showing, hey, here's all these things we are doing.
So rather than just say, we're cutting regulations, here's this specific thing we've done,
this specific thing we've done, here's this nice video of this house going up in the Phoenix area
that was enabled by our measure.
Do you think that communication strategy would go through?
Do we need White House home building TikToks?
Yeah.
I actually think we do.
I think that that would probably go over better than some of the ice TikToks that they're
putting out, which we think are great, but a lot of the public is a little taken aback by.
Housing affordability TikToks, lowering prices, like gas price, gas price TikToks, maybe.
Trump was talking, he's saying gas prices are lower.
He was talking about Thanksgiving being more affordable,
but you really need to give a visual angle to this.
Well, and I think just having some,
which Charlie was really good at having some empathy for Gen Z,
where like we kind of talked about at the beginning,
they, sure, we can talk about how eggs are cheaper, gas is cheaper.
Most of Gen Z is now purchasing those things on their own,
largely for the first time.
So they have, sure, they can hear about that it's cheaper.
It still doesn't feel cheap to them.
So I think the messaging is really important.
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