The Daily Stoic - A Stoic's Guide To Looksmaxxing

Episode Date: June 14, 2026

Looksmaxxing promises to make you more attractive, more confident, and more powerful. But at what point does self-improvement become obsession? In today’s episode, Ryan looks at what the Stoics would say about this viral trend, the dangers of chasing external validation, and what it actually means to become your best self.🎥 Watch this episode on The Daily Stoic YouTube channel: https://www.youtube.com/watch?v=YpEOle-Pvxw🎟️ DAILY STOIC LIVE | Ryan Holiday is coming to a city near you! Grab tickets here |  https://www.dailystoiclive.com/🎙️ AD-FREE | Support the podcast and go deeper into Stoicism by subscribing to The Daily Stoic Premium - unlock ad-free listening, early access, and bonus content: https://dailystoic.supercast.com/✉️ FREE STOIC WISDOM | Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email at https://dailystoic.com/dailyemailSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Daily Stoic podcast, designed to help bring those four key stoic virtues, courage, discipline, justice, and wisdom into the real world. Look, I wish I didn't have to talk about this, but since a lot of young men follow the Daily Stoic and spend a lot of time on YouTube, I feel like I have to address this word that's all over the internet right now, which is looks maxing, looks maxing, looks maxing, looks maxing. Looks maxing. It's a TikTok trend taking hold of men seeking to maximize their physical appearance. And it can be hard to know how real some of these trends are, but this one is real enough and it speaks to something timeless too. But right now, because of social media, because of algorithms, because of toxic online influencers,

young men are particularly obsessed with their looks, their muscles being more attractive, being alpha, being dominant. Some of this is harmless. Some of it's totally fine when they were talking about fitness or taking care of your skin or nutrition or getting proper rest. But some of it is actively harmful, if not absurd. I think it's worth saying that the Stoics were in no way against improving yourself. We can tell from the statues. They were in good shape. They were handsome. They were strong. They tried to take care of themselves. And so that's what we're going to talk about today. Not just what the Stoics would warn us against as far as some of these extreme and dangerous behaviors,

but what they would tell us about being beautiful, about attraction, and about being your very best self. There's nothing wrong with beauty or being beautiful. But Epictetus said that beauty wasn't in our genetics. It was in our choices. He said, if your choices are beautiful, then you will be beautiful. Okay, so what does he mean by that? We are the product of our choices. And by that, I think he means that beauty can't be separated from the process, from the regiment that creates it. I think what he's saying here is like a woman might be stunningly beautiful at first glance, but if those looks are a result of vanity and self-obsession and endless and endless and endless amounts of time primping in the mirror, so actually turn out to be an unattractive person

when you get to know her. If your muscles are a result of steroids or neglecting your other responsibilities in life, If your physique is a result of starving yourself or actively harming yourself, if you are selfish and fragile and superficial, then you are ugly even if it manifests itself in some kind of temporary physical attractiveness. I was thinking about this this morning. I was supposed to get a haircut. I would like my hair to look good rather than bad.

I'm a little shaggy right now. But I had some other responsibilities that I had to take care of today, and I thought, you know what? Do I want to be rushed around? Do I want to be in a bad mood? Do I want to neglect taking care of this and that? So I can go spend however long sitting in a chair getting my hair trimmed. Like one is much more important than the other.

When we talk about beauty, we have to think about the process. We have to think about the choices. We have to think about the priorities. And I also just think generally, if you want to be more attractive, make attractive choices, right? Pick up a book instead of a TV remote. pick up whole food instead of fast food, journal instead of wasting time on social media. Say no to distractions and temptations and say yes to your children, to your work, to your responsibilities. Every day we are faced with all sorts of choices, ugly choices and beautiful

choices. Who we are and how we look literally and figuratively is predicated on making the right choice between these two things. You know what silently kills sales teams? The inability to see what's happening in their pipeline. And part of the reason they can't do that is because they use software or CRM that's so complicated that people don't even log in. I do this all the time. You get some tool and you're like, I'm going to use it. And then it's so complicated, you don't use it.

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the way I talk a lot about Theodore Roosevelt. Many people don't know that Theodore Roosevelt was born sickly and weak, since the first 12 years of his life, struggling not just with a bunch of health problems, but with this sense that he was a little weakling. There's this pivotal moment where his father comes to him and says, look, you're a bright kid, you have all sorts of potential,

but he says, your mind isn't enough. He says basically that you've got the mind, but you haven't got the body. This little boy looks at his father and says, all right, dad, I will make my body. You can actually in New York City go and see the gym on the porch of his house where he made his body, where he began his love of what he could call the strenuous life. He became a man's man.

He became an outdoorsman. He became a hunter. He became a soldier. He became a war hero because of this work. Now, this was not at all at odds with his love of learning, with his love of reading, with his love of bird watching and science. science and literature and all of these things. In fact, as his father was pointing out, the two complement each other. There's a Latin saying, Mensano incorporate sano, strong mind and a strong body.

And today, unfortunately, we think of philosophers as weak or academic or theoretical, but Marx realists of boxing and wrestling and running and sports. Socrates is not just a philosopher, but also a soldier who's renowned for his bravery and discipline, also for his ability to endure cold. The philosophers in the ancient world were tough. Epictetus captures this dichotomy well. He's crippled due to torture he undergoes as a slave. But he says, you know, that's only an impediment to part of my body, not to the mind.

And he didn't believe his body was weak either. He said, I like the body to be strong, the strength that comes from good health and training. So it comes down to a question of what are these muscles for? What is all this training for? Is it so you can look absolutely shredded so you can be what AI apparently thinks Margarzorillius or Zeneca or whomever look like with a 12 pack or something? For the Stoics, fitness and strength was about function. They were trying to keep at fighting weight, not for appearance sake, but because

They wanted to preserve their health. The purpose was functionality, not aesthetics. The purpose was certainly not so they could catch a glimpse of themselves in the mirror and be really excited. The Stoics did difficult things and picked up heavy things and challenged themselves because life was challenging, because life is difficult. Training was a form of exercise literally and figuratively for them. They wanted to have that strong mind and a strong body because that was the formula. for living a good life. That was a way to build discipline and cultivate resilience, to inure themselves against hardship and to maintain that sound body so they could better serve

their community and pursue wisdom. And they were hesitant and wary of going overboard, which is always that temptation. Both Marks-R-R-R-R-Ras and Seneca talk about spending too much time on exercise. Marks-Rur-Sprud says, why are you working so hard to be a better wrestler instead of being a better citizen, a better person, a better resource in tight places, a better friend, a better forgiver of faults. He was noticing how in a way it's easier and more quantifiable to put energy and effort and to see returns from that when it comes to your physical form, when it comes to losing a little weight or showing a little muscle or hitting some PR goal. In the end, this isn't what's actually important. This isn't how you measure a life. He was warning himself,

and us about having our priorities precisely backwards. Epictetus said that it's a bad sign to spend too much time on things relating to the body. He says you can be immoderate even when it comes to exercise, just as you can be when it comes to eating and drinking and other sort of primal functions. He said this stuff should be incidental to our main pursuit, the main strength, the main place to apply ourselves. is to our reason. And Seneca said that when it comes to exercises,

it should be short and simple. It should tire the body rapidly. It shouldn't take up the main chunk of our day because that time is better spent on other things. Does whatever you do, come back quickly from body to mind? And Epictetus ultimately makes the best point when it comes to this. He says, don't show me the weights. Don't show me your exercises.

He says, show me your shoulders. And by that, he doesn't mean show me how good your shoulders. Look, he's saying, show me what your shoulders can do. He's like, how much weight can they carry like in the world? Again, getting really strong, being able to set some record in the gym, unless that's your job. It's meaningless, right? What matters is can you bear the weight of life?

Can you bear the weight of your responsibilities? Can you be a contributing member of society? The idea is get some upper body strength so you can throw your kids around and so you can shovel your neighbors walk, develop some endurance so you can endure what life throws at you. That's what this is formed. And again, ultimately, what's more beautiful, right? The person who has perfect form in the gym or on the field or a person who's fulfilling their purpose, their telos in the actual world as a contributing member to society. What strikes me about this trend is how obsessed it is, how predicated it is, on impressing other people. It's about getting likes on social media.

It's about supposedly attracting the attention of women or men. It's about being able to one-up your friends, feel like you're the best guy in the gym, or whatever it is. And of course, this is the exact opposite way that A Stoic wants you to think about it. In fact, Epictetus says, whenever you're tempted to look outside yourself for approval, you have compromised your integrity. He says, if you need a witness, be your own. So if you're like, hey, I want to look this way for me and you're actually being intellectually honest about this, like if it's some kind of journey that you are going on for yourself,

which I understand as a runner, like, I'm not trying to impress you with my times. I'm trying to beat myself with my times and push myself and fulfill this commitment I have for myself. I'm not running races. In fact, it's always been the interesting thing for me as a runner. People are always like, so are you going to do this race or that race, which are mild time?

And I go, that's not how I think of. about this. I think about the day-to-dayness of it, meeting my commitments, pushing myself, treating myself rigorously, as Seneca says, as a training ground. I remember I was 20 years old, going through Marcus Ruelas' meditations, and this thing he said hit me, hit me so hard. He said, we all love ourselves more than other people, but for some reason, we care about other people's opinions more than our home. And I think Marcus Ruelas has a more public-facing individual than Epictetus knew this really well. He had to be able to be satisfied with who he was, with what he did and not let the crowd decide, you know, if he was succeeding or failing. He didn't want to

listen to them telling him he was awesome. He didn't want to listen to them telling him he was horrible. He had to stay true to his own compass. And this is a hard thing to do both professionally and personally. Like maybe you remember as a kid in school, you know, you picked out a shirt or you got a haircut or you adopted some new style that you really thought was cool and then you showed up and then someone made fun of you and then you were immediately like, oh, I don't like that anymore. Like you, you let other people decide what you liked. There's another philosopher named Renee Gerard who talks about this. He calls this Mimesis.

Basically that because we often don't know what we like, we just like what other people like. And there's safety and comfort in that. But to the Stoics, that sort of finger to the winness was actually a profound weakness. So if you're getting really strong because you want other people to say how strong you are, you have compromised your integrity. The Stoics said you actually are a weak person. And look, I don't want to get into a whole debate about health or not. not healthy. But I think one of the problems that some corners of the internet have had with the

body positivity movement is like it's just preposterous and incomprehensible to them that someone could be satisfied that someone could feel good about themselves. They feel so bad about themselves and their need for approval is so great. It's almost offensive to them that someone isn't as superficial as they are, isn't as obsessed with approval as they are, doesn't ascribe to the same body standards as they do. When you wake up every single morning and you take a look in the mirror, you're 100% satisfied with every single thing. Is that what you're talking about? Yeah, more or less. Okay, dude. All right. Well, if you want to be completely disingenuous, that's fine with me. I guess there's just no point to continue. All right. Thank you for your time.

Thank you. Again, I don't want to get into the health stuff because it's not good to be, say, morbidly obese. But the point is for the Stoics is to have a sense of of who you are, have a sense of the race that you are running to be your own witness and not let other people make you feel good or bad about who you are or how you look. And certainly, I think there's something kind of weird about young dudes trying to get really strong to impress other dudes on the internet. It's an ugly, lame thing in my view. The irony of that voice, that needing approval, the irony is that that voice is is so often rooted in ego.

Confident people, people of integrity, which is another way of saying wholeness, people who are whole, don't need approval from others, aren't chasing approval from others. But egotistical people are masquerading as confident people and they are desperate for the validation and attention of other people. They are both in love with themselves and hate themselves and desperately craving the love and affection and attention from others.

And again, ultimately, ego is profoundly weak. Ego not only overreaches, not only makes things complicated, is not only delusional, but often what ego is is easily manipulated. It's like the compass is so easily messed up with a magnet. And that need to be better than, more than reckoning, that insatiableness, the idea that these external accomplishments will finally make you feel good about yourself. Nobody has the power to do that. That's the problem with ego. It's never satiated. It's never going to feel good.

It's not only obnoxious and destructive, pride not only go with before the fall, but it's a miserable and it's an insecure existence. And I actually have it tattooed here on my arm as a reminder. Ego is the enemy. Am I doing this out of ego or am I doing this because it makes a difference because it matters because it makes me better? One thing I notice about all these kids that are obsessed with looks maxing is how they all have the same haircut. They all want the same body. They all post the same videos. They're all the same.

It's funny. They're trying to stand out by looking exactly like all of their peers. The Stoics, on the other hand, embraced their weirdness. They stood out, whether it's in Athens or in Rome, whether it's Cato walking around Rome, barefoot or Clianthes, proudly doing manual labor, wearing a thin cloak even in the winter. We have Seneca practicing poverty. Marks really is reading during the Gladiator games. Like, the Stoics were different.

They marched to the beat of their own drummer. Basically, what the Stoics knew, and it's so easy to forget this, is that we are all born One in a trillion, one in a trillion, nothing like you has ever existed before. And then we throw that away by aping the style and the approaches of other people by trying to be just like them. And that is not just weak. It's a rejection of an incredible gift that we have been given. There's a stoic around the time of Nero named Agrippinus. And he said that society is all this giant garment. And he says most of the threads are white, but that he preferred to be the red thread. He wanted to be the thread that stood out, the bright thread that made the garment beautiful.

He says, if I try to blend in, then I will no longer be red. A truly confident person, a truly secure person, a truly strong person, a truly beautiful person is themselves. They like what they like. They are who they are. They let their freak flag fly if they have one. That's why I love about Austin. Keep Austin weird. Be yourself.

Do what you want to do. Be one of one. That's where the fun is. That's where the value is. That's where you have a monopoly. That's what's truly special. That's what makes you stand out. I don't know if you know this guy, Brian Johnson.

I actually first met Brian. He was actually one of the first clients of my marketing company more than 15 years ago. He was a little less weird then. I have no problem with him being weird. I just have a problem with the delusion and the ego. of trying to or even wanting to live forever. It's just the antithesis of Stoic philosophy. I mean, first off, if you are taking blood from your child

to rejuvenate yourself, there's a horrible metaphor in that, I think, right? Like, we are supposed to be providing for the young, not literally leeching from them. And as far as immortality, I mean, people have been chasing this for as long as there have been people, and you know where all those people ended up? They're all fucking dead.

Memento Mori, it is the one prophecy that never fails. When we were all born, we were born with a terminal diagnosis. Now, again, is it good to be healthy? Of course. Should you take care of yourself? Yes. Should you avoid bad habits and pursue good habits? Eat healthy workout?

Want to be healthy? Yes, of course. But if you look like a walking corpse because you are pursuing immortality, I don't know what to say to you. You're being ridiculous. And I was giving a talk a couple of years ago at a longevity conference. And I said, guys, I get that you all want to live forever. And it's good.

I want to live as long as it's possible. for me to live. But I said, what are you guys planning to do with all this extra time? Going to spend more of it on your phone? You're going to spend more of it going to these stupid conferences. You're going to spend more of it fighting on the internet. You're going to spend more of it looks maxing. I mean, it is funny that people who use their time the worst seem to be most intent on getting more and more of it. Seneca talked about elderly people who all they have to show for their age is a number of years. Like, like, all they have is this number. not anything concrete or meaningful. And he also said it's precisely wrong. Think of death as this thing in the future that you are trying to avoid

or that we are moving slowly towards. He said, death isn't then. Death is now. He said, the time that passes belongs to death. He wanted us to understand that we are dying every minute and we are dying every day. Time that has passed is dead. We will never get it back.

And so the time people spend, frivolously chasing vanity, mauging on the internet, chasing followers and fans and, you know, compliments. This is silly. It is, it is, you are paying for that with this thing which you are supposedly saying is so precious to you, your life. So the Stoics want us to remember, yes, of course, health is important, function is important. Death is bad in the sense that we should try to resist it as much as possible. And yet, it follows us everywhere. It is the only thing that is truly invincible, that is truly undefeated, and that we must live immediately, as Seneca says. We must live while we can. We must be good while we can. We must be beautiful

while we can. And we must seize what actually belongs to us, which is our uniqueness, which is our character, which is, as the Stoics would say, our ability to choose well.