The Daily Stoic - Robert Greene and Ryan Holiday on Ego and Power | LIVE in LA

Episode Date: March 2, 2024

This discussion between Ryan Holiday and Robert Greene took place in September of 2023 at the Wilshire Ebell Theatre in Los Angeles, California. Ryan and Robert talk about a range of topics f...rom artificial intelligence, the perils of ego, success and failure, the power of self control, and key Stoic reminders like Memento Mori and Amor Fati.If you want to be a part of a talk similar to this, Ryan Holiday is going on tour to Australia in July. Ryan Holiday Live in Australia will be in Sydney and Melbourne. Tickets are now available for purchase.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail🏛 Check out the Daily Stoic Store for Stoic inspired products, signed books, and more.📱 Follow us: Instagram, Twitter, YouTube, TikTok, FacebookSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Welcome to the weekend edition of The Daily Stoic. Each weekday we bring you a meditation inspired by the ancient Stoics, something to help you live topics. We interview Stoic philosophers. We explore at length how these Stoic ideas can be applied to our actual lives and the challenging issues of our time. Here on the weekend when you have a little bit more space when things have slowed down, be sure to take some time to think, to go for a walk, to sit with your journal, and most importantly, to prepare for what the week ahead may bring. Hey, it's Ryan. Welcome to another episode of the Daily Stoic Podcast. I'm excited. I'm going this summer to one of my favorite places on earth, a place I haven't been in a little over 10 years now place. I haven't been since I had kids But one of my favorite places to swim on earth, which I'm thinking about now my ankle still messed up
Starting point is 00:01:15 So I'm not running so I'm just craving Awesome places to swim and I can't wait to get those rock rock pools in Bondi Beach in Australia. But I'm going to be in Sydney on the 31st of July and then I believe Melbourne on the 1st of August. You can find tickets to that at RyanHolliday.net slash Australia. But I won't be bringing Robert Green with me on those dates. Unfortunately, I know he's actually the one that told me about those pools. So I know he's going to be a little jealous. But Robert and I back in September did a talk at the Wilshire Ebel Theatre, talked about AI and ego success and failure discipline,
Starting point is 00:01:59 Memento Mori, and it was just an absolutely awesome experience. The Ebel Theatre was a theater. I used to run past when I lived in that part of Los Angeles when I was just starting out being Robert Green's research assistant. It was awesome and I thought I'd bring you that talk as sort of a bonus episode. I think Robert's been on the podcast more than just about any person alive and they're always the most popular episodes that we do. So here's Robert and I on the podcast more than just about any person alive. And they're always the most popular episodes that we do. So here's Robert and I on stage talking at the Wilshire Ebel Theatre. And if you want to see me, if you want to see me live in theater
Starting point is 00:02:35 on the other side of the world, come see me in Australia in July and August. And you can grab tickets. I'll link to that in today's show notes. You can grab tickets at Ryan'll link to that in today's show notes. You can grab tickets at ryanholiday.net slash Australia. ["The World's Best Song of the Year"] If you wanna focus more on your wellbeing this year, you should read more and you should give Audible a try. Audible offers an incredible selection
Starting point is 00:03:05 of audiobooks focused on wellness from physical, mental, spiritual, social, motivational, occupational and financial. You can listen to Audible on your daily walks. You can listen to my audiobooks on your daily walks and stillness is the key. I have a whole chapter on walking, on walking meditations, on getting outside.
Starting point is 00:03:21 And it's one of the things I do when I'm walking. Audible offers a wealth of wellbeing titles to help you get closer to your best life and the best you. Discover stories to inspire sounds to soothe and voices that can change your life. Wherever you are on your well-being journey, Audible is there for you. Explore bestsellers, new releases, and exclusive originals. Listen now on Audible. honorable. Thank you all for coming. This is very cool. So what we're going to do is Robert and I are going to talk for a little bit and then we'll open it up to questions from all of you. And we'll do this. Where should we put that? Well, I hope to hear from security just so I don't fall.
Starting point is 00:04:05 And you can tap it for emphasis. And I get really angry. I thought we should start with our mutual first love. A thing I think some people think is dry or dusty or boring, although if they thought that, they probably came to the wrong talk and are reading the wrong two authors, but there's something about history that I think lights me up and I know it lights you up. Talk to me about why history does that and why it's so important for people to read.
Starting point is 00:04:44 Okay, first off I want to say I'm incredibly honored to see so many people here. I'm from Los Angeles. I know at least half of you are here to see Ryan, but still I'm deeply honored. I live a very lonely life. So seeing all these people is pretty incredible. Well, you know, I, for the last, thank you, thank you. I mean it, I mean it. So for the past 28 years, I can say that I've spent an incredible amount of time with the dead people, right?
Starting point is 00:05:15 I've probably interacted more with the dead than the living during that time, you know, all the books that I read. And so I have a very particular relationship to the dead. I'm not talking about the rock group lines, okay. So, you know, first of all, when you focus on what it means to be alive, I like to start there. So each one of you in the audience is alive, you have your own particular consciousness, your own sort of mindset. And it has this sort of texture to it, this day by day texture that kind of makes who you are. It's your daily thoughts, it's your obsessions, it's your
Starting point is 00:05:52 patterns, it's your emotions, etc. And it's hard to qualify, you couldn't, you can't feel it, you can't taste or see it, but it's who you are and you live it. And then when it comes to decisions in your life, there's moments where you could go this direction, that direction, this direction, and you choose a path. And sometimes it's the wrong path, so that's a good path. I can honestly say I never intended in my life to write the 48 laws of power. I didn't start out at eight years old. I'm going to write the 48 laws of Power. I kind of went like this, this, this, this, this, and I ended up doing it by chance almost. So when we look at the past
Starting point is 00:06:32 and we look at those who lived before us, they are the same as you and I right now. They had the same consciousness, the same sort of sense of time of being in the present. They were alive. They had that little filter that made them who they were, their individuality, their emotions, their big choices in life. And so when I write about history and I read a lot of books of history and I can tell you 98% of them bore the crap out of me. They are so boring, they are so dry.
Starting point is 00:07:05 They just list George Washington on November 4th, he woke up, he talked to his troops that afternoon, crossed the Delaware River, blah, blah, blah, blah, blah. It's like we make the dead people even more dead than they are, right? So, but they're alive, they're in the moment, they're excited, they're dealing with the same things that you're dealing with right now. So I often think of the example that comes to my mind when I write, because I'm trying
Starting point is 00:07:33 to, when I write about a character, to make the reader feel that they're alive just like you are right now. I think of Julius Caesar at the moment when he was about to cross the Rubicon and enter into the Civil War against Pompeii, one of the most dramatic moments in history. And if you put yourself in his shoes, here's this man who's just been through the Gallic Wars, incredibly violent, you know, with the barbarians of France, the Gauls, and all that he'd been through and seen so many deaths
Starting point is 00:08:03 nearly died. And here he is with 50,000 troops and if he crosses the river it's civil war and he's facing Pompey who's got an army five times his size. And we just think he just crosses the river and he says the die is cast and such and such, but no, he's's afraid he's he's hesitant he knows that if he crosses he's probably gonna die right and lots of his men are going to die
Starting point is 00:08:33 it's an incredibly dramatic moment and he's hesitating and he's thinking about the options and he's thinking about where he came from what where this will be and the end of his life. And then he comes to that moment where he decides to cross it. But that's like incredibly dramatic. It's not like this just fact. It wasn't like he was fated. He had to cross the Rubicon. It was a choice that he made. And I want to give a feeling when you're reading books
Starting point is 00:09:02 about history that these people are alive, that they're living through moments just like you, and to make history something so much more exciting and dramatic and romantic in a way. You have a great biographer, David McCullough. He said something that I really love. He said, you can never lose sight of the fact of two things. One, that they didn't live in the past, they lived in the present. And two, it could have gone differently. What we're talking about in our books,
Starting point is 00:09:34 he's talking about in his books, what you're talking about there with Julius Caesar, is that he didn't have to do it. It was only a foregone conclusion after it happened. And so when you can see history as this sort of snapshot of something as it's happening, as opposed to something that did happen, it becomes exciting, really exciting. Yes, there's the fact that there's been the spoiler that you vaguely know what happened because you heard about it in school or all this art is based on.
Starting point is 00:10:03 But if you can go back and you're reading it and you go they were really wrestling with something there was something hanging in the balance here and you know the great man of history theory is obviously less invoked today than it was in the past but but to go like that this person had chosen differently if something had gone a little bit differently all the events that came after would have gone differently. And so suddenly the stakes become very high and you really feel the humanness of that moment as opposed to just a bunch of dry sentences in a book. You know, there's a whole series of books out called What If, and they're fascinating. I don't know if you ever read them. And so they go through history.
Starting point is 00:10:44 If one little detail had turned it differently All of history would have been rewritten and probably I don't know where we would be So one of the best examples is the Mongols under Genghis Khan their invasion of Europe and they were on the verge of going to Vienna and conquering Vienna and then the hall of Europe would open up and Then I think it was Genghis Khan died, and they all had to return for his funeral because that was their religion. And so they never did it. But if he had died a week later, and they had launched their invasion of Vienna, all
Starting point is 00:11:19 of European history would have been completely altered. And these are amazing things to consider. And it's the sort of macro enormous events like this. And then on a much smaller level, like with what I write about, I think when something that struck me as I'm reading meditations is Marcus Realy's thanks, his philosophy teacher, Roussakus, who gives him his copy of Epictetus's lectures.
Starting point is 00:11:42 And so if that doesn't happen, if the teacher doesn't recommend a book to the student and then the student doesn't read the book, the book that I'm reading in this moment doesn't exist, and then the whole notion of the philosopher King Marcus realizes life goes perhaps differently. And so how, just as our lives individually can be changed by the single intervention of a person or
Starting point is 00:12:06 an idea or a book at the right time at the right place, that's also happening historically with these people that you're reading about a single, you know, if Theodore Roosevelt's father doesn't say, hey, you're, you're smart, but you're weak and you've got to get strong. These single singular moments change the course of someone's life and that's history that follows. I'll take it one step further. If you hadn't come and contacted me some 16 years ago, right? You wouldn't have been writing about the Stoics
Starting point is 00:12:38 and had your books and people wouldn't be reading about Marcus Aurelius from you right now. None of these people would be here and in fact they might not even exist. So. I love what you said about living or interacting with the dead, because that's also a very stoic idea. Do you know about the prophecy that Zeno gets
Starting point is 00:12:58 from the Oracle at Delphi? Refresh me. He's a young man and he's a merchant, so he's traveling all around and he stops at the Delphi and he goes and the Oracle and he gets his prophecy and they tell him, you will become wise when you begin to have conversations with the dead. And the whole point of the Oracle is that you never know what they're talking about and it's vague and the meaning reveals itself to you later.
Starting point is 00:13:22 And it's not until he suffers the shipwreck, he washes up in Athens, he has nothing, and he sort of stumbles into a bookstore. You had bookstores? Yeah. Well, where do they get these books? I mean, they're not, you know, you're in my books, but this is where you're buying the scrolls
Starting point is 00:13:38 or the writing materials. The sort of stores that sell in books. Yeah, of course. So, I mean, we don't know the name, right? It's an indie bookstore. Is it a chain bookstore? You know, we don't know. But he ends up in this, he ends up in this bookstore, and the bookseller is reading one of Plato's dialogues, or I know I guess it would have been one of Xenophon's books. He's reading Socrates on the choice of Hercules. And it's in this moment that Xeno realizes what the prophecy means, that you'll become
Starting point is 00:14:11 wise when you begin to have conversations with the dead. That's what reading is. That's what history is. That's what books are. It's the way that these people come alive. It was as if Socrates was in that bookstore with him. It was as if Hercules was in that bookstore with him, because that's what the power of even bad history is. But great history, vividly written history, it's a chance to revive it. These hundreds of thousands, millions of incredibly wise men and women who live before us,
Starting point is 00:14:41 they have all these amazing things to teach us about how to live in the present, all these lessons for us. They have all these amazing things to teach us about how to live in the present, all these lessons for us. And to ignore that is just unbelievably stupid, right? And so history is a compendium of all of the most incredible human mistakes ever made. It's a compendium of human stupidity. Yes. And we have the dumbest people and the smartest people are all in books. Yeah. So there's so much to learn from that and to ignore that incredible wealth that's sitting
Starting point is 00:15:13 for you is to me kind of tragic. What's worse than tragic if you're in a position of leadership, if you're a parent, if you have anyone that is dependent on you in any way, because you're going to be learning by trial and error or by painful experience, and they're going to have to pay that bill with you, right? So the idea that you're in uncharted territory or you're on breaking new ground, you're not at all. People have been in this exact place as you or an analogous place as you. Not only have they been there,
Starting point is 00:15:50 but someone's been there and they did it well and someone's been there and didn't do enough. Someone's been there and fucked it up. And how do you not avail yourself of that information? The idea of sort of starting where they left off is so vastly superior than going, well, I want to start from scratch. Well, there's one other aspect to history, though. There's one kind of caveat there.
Starting point is 00:16:15 If you watch a lot of movies nowadays that are kind of historical dramas, you look at them. People are acting just like people nowadays. They talk like they talk nowadays. They're swearing, et cetera. They look like anybody that you would see on Hollywood Boulevard on Friday afternoon, right? Sure.
Starting point is 00:16:32 But it's totally bogus. It's a complete myth. You know, there's a book called The Past is a Foreign Country, right? And it's true, the people in the past, they have the same emotions as us, but their cultural differences are vast. They don't think the same way.
Starting point is 00:16:49 So the other great thing about history is, for instance, I was obsessed, obviously, with Machiavelli and the Italian Renaissance, but also with the French court of Louis XIV. And I really got into how what it was like to be in the court at Versailles. And the way of thinking and the formality and the rituals is not at all how we think nowadays.
Starting point is 00:17:12 And so we're so locked into our cultural moment with our phones and our politics and everything now, that we don't realize that there are other ways to think. There are other perspectives on life, and history can open up a completely alien way of looking at problems, et cetera, if you're culturally sensitive, if you spend the time researching. Hi, I'm Anna.
Starting point is 00:17:40 And I'm Emily. We're the hosts of Wanderer's podcast, Terribly Famous, a show where we bring you outrageous true stories about our most famous celebrities. And our latest season is all about the one and only Katie Price. You might think you know her, you might have an opinion, but there is way more to the former glamour model than just her cup size. Yes, this is a woman who's gone from pin up to publishing sensation.
Starting point is 00:18:03 We all have teenage dreams, and for Katie, it was simple, massive fame and everlasting love. I just wanted to kiss a boy. Just one boy. Well, she does kiss a few boys, but there are plenty of bumps along the way. And when I say bumps, I mean terrible boyfriend choices,
Starting point is 00:18:19 secret dates with spiky-haired pop stars, and a tabloid press that wants to tear her apart at every opportunity. And she surprises even herself when suddenly she becomes a role model for a whole new generation of young women who want to be just like her. Want to hear more? Follow Terribly Famous wherever you listen to podcasts or listen early and add free on Wondery Plus on Apple Podcasts or the Wondery app.
Starting point is 00:18:50 Viking, committed to exploring the world in comfort, journey through the heart of Europe on an elegant Viking longship with thoughtful service, cultural enrichment, and all-inclusive fares. Discover more at Viking.com. at Viking.com. Well, there's a narcissism. You think everyone's like you. Everyone thinks the same way as you. The same way we do this to animals, like you're projecting onto your dog that your dogs that but in fact, your dog has, what's the, there's a German word.
Starting point is 00:19:17 Is it well, you know, the, the experience that they're having is different. It's defined by their species. It's defined by their limitations. it's defined by their limitations, it's defined by the moment of time you're in. And so yeah, there's something really trippy in the past where you can see yourself in it and you go back and you feel connected to it. And then there's other parts that are so inexplicable
Starting point is 00:19:40 and impossible to fully understand. And I think you have to have both in your head at the same time. That's true. Do you know what I'm gonna give you another German word now? Ungeheimlich. It's the Uncanny.
Starting point is 00:19:54 That's the definition of the Uncanny. Something that's both familiar and strange at the same time, like in a dream. Something that seems like, I kind of know that person, but I don't know them. And that's what history is like. Yeah, it's very true. I like even that it's a foreign country
Starting point is 00:20:10 because people are people, right? So you travel to another country and they're still, you still do most of the same things they do, but then they have these cultural assumptions that are so different or ways of being and you just go, oh, that's very different. And then it forces you to think about why you do the things that you do.
Starting point is 00:20:27 Some of the things you go, that's a bad way of doing it. And another way is, why do we do it the way that we do it? Well, I'm writing a book on the sublime right now. And I have a chapter on pagan religions. And I got very deeply into Greek religion and the gods. And their notion of religion in gods is so alien to us but it's so beautiful and it's actually something that you can think about in the present and apply to your life.
Starting point is 00:20:53 Their idea is gods are not these living entities out there in the sky, you know, like we see in movies. They're these kind of vibrating presence in nature that you feel kind of passed through you an energy that passes through you So that when Aphrodite passes through you it creates this kind of weird sexual energy in you But when Demeter passes through you it creates a whole different feeling or another god or Zeus or whatever There's a presence in the world that passes through you and takes hold of you and possesses you presence in the world that passes through you and takes hold of you and possesses you. But this idea of being possessed by nature, by other forces outside of us, is actually to me very relevant in the future.
Starting point is 00:21:33 I don't believe in Zeus, I don't worship Zeus, right? But there is something actually there that when you think about it, there is some truth to how they were describing the universe. Yeah, that is really interesting. Sorry, I don't get it. No, no, no, no, it makes sense. And, and I think, yes, sometimes we go, oh, they can't really have believed these things because we are sort of projecting our modern cynicism backwards, but they did.
Starting point is 00:21:58 Oh, very much so, very much so. Yeah, I describe in the book the, the Ellucinian mysteries and the actual route they take to go to Ellucis and the whole process. And I take you through it and it's like this incredible drug experience and they actually did have hallucinogenic drugs at the end, right? But the sense of being possessed by this God is very real. They believe it and they take you on this journey where you actually think that you die because they put you in this
Starting point is 00:22:29 situation where you feel like you died and everything is dark around you etc. And then you're reborn. It's very dramatic and very powerful and very real. This is a slide aside but I was telling my oldest the story of Odysseus and I had this weird experience I'm telling him you know the story of Odysseus and I had this weird experience I'm telling him you know the story of the Cyclops and you know the Cyclops asks Odysseus what his name is and he says my name is No Man and you know so I can watch him sort of note that and then I'm telling the whole story and then you get to the punch line of you know who did this to me and he says no man or who did this to you he says no man and and it's and He just starts cracking up. Like he gets the joke.
Starting point is 00:23:05 He's laughing very, very hard. And it was his mom. It's like, here's this, what, three, four, several thousand year old joke that's landing as if I just came up with it right then. And the timelessness of that. And so many parts of the Odyssey are inexplicable, you know, as he gets there, not to spoil the ending, but, you know, there's just this sort of moment at the end where he just, you know, murders with his bare hands, like a hundred people, and he's just like, of course he did, right, you know?
Starting point is 00:23:38 Does he kill a group of shooters? Well, he and his son, Telemachus, they slaughter them, you know, it's a very brutal ending, which I had to skip over. But the point is... What do you mean to your son? Yes, yes. The point is some parts are... Why would you skip over them?
Starting point is 00:23:51 Well, he's a little young. Well, he's a little young. That kind of stuff. Six felt a little young to have a hundred people be murdered. Not for me, I tell you, not for me. This may have been why you ended up writing the 48 Laws of Power. Someone told you some dark stories when you were six. Very true. and why you ended up writing the 48 Laws of Power. Someone told you some dark stories when you were six. Um...
Starting point is 00:24:05 Very true. So some parts of it, beyond comprehension, and then other parts work perfectly, and that's, I think, encapsulates, you know, what it means to be. Yeah. So, talking about the distant past, of course, but then, you know, they were in the present moment.
Starting point is 00:24:22 I think one of the things I took during COVID, it struck me as someone who loves history. You have all these moments that are happening right after each other. And I just had this thought. I was like, oh, this is what living through history feels like, because it wasn't fun to go through these, the things that I like to read about that get me excited,
Starting point is 00:24:45 I of course know what happened and I'm only largely hearing about the people who survived. But you're like, it's not necessarily fun to live through history, that's the Chinese expression about, may you live in interesting times. What do you think of the present moment we're in now? What you're talking about about the zeitgeist
Starting point is 00:25:02 and positive human nature, what do you think about where we are now? Well, you know Each each period tends to have a kind of feel to it, right? Like the 20s. It was kind of the wildness after World War one people are going crazy Alcohol sex the whole thing the 30s the depression and reacting to that and the 40s and the war and the war years The 50s and Eisenhower and we all know the 60s, you know. Okay, and you know, I personally, I'm old enough, I can actually say I lived through the 60s and the 70s, right, and the 70s were kind of like this great
Starting point is 00:25:37 hangover from the 60s. And then, but I think about now, and my whole thing is, what's it gonna be? How are people 100 years from now gonna be writing about this present moment that we're in? And the strange thing is, is I can't really get a handle on it. I really feel like we live in this time
Starting point is 00:25:59 that is so weird and chaotic, that it's really hard to put a name on it. It's really hard to figure out what is actually going on. And I think 100 years from now, maybe they will understand it, but it's so strange. So we don't have like large belief systems anymore. Like there was the war, there was communism versus the West. It was capitalism, the fall of the Berlin Wall, and all these tremendous traumatic moments
Starting point is 00:26:27 we lived through, 9-11, et cetera. But what is kind of defining this? What unifies us? So in the 20s or the 60s, you had like the wildness going on, the sex, the alcohol, the drugs, and you had the reaction against it. People were very conservative,
Starting point is 00:26:48 but it was kind of this one whole fabric. I can't find anything like that right now. I think a lot of it comes from technology and the internet where we're also splintered, that there's really hard to tell a story about what we're living through right now, and that's kind of how I define it. I've never really come upon a moment in history
Starting point is 00:27:08 that I can say about that. And I think we're actually hungering for something kind of larger and transcend some sort of larger narrative that we can piece together about our present moment, but we don't have it right now. One thing I, it hit me not too long ago, it sort of made me throw up in my mouth a little bit, but it was realizing that I was born in the late 80s, so the 90s
Starting point is 00:27:31 are sort of the first decade I really remember, and realizing that the 60s are as far from the 90s as we are from the 90s. I do that all the time. And you go, oh, wow, okay, so the distance gets clear there, but then also sort of shrinks. And as I think about this moment, I think you're right, there's not sort of a shared consensus anymore. Chuck Klosterman wrote a great book called The 90s, and he was sort of talking about how, you know,
Starting point is 00:27:59 September 10th, there were newspapers all over the country, and they were all doing their own headlines about what's happening in that city, right? And then- In September 10th, 2000. 2001, that every market was its own market. And one of the things that happens after 9-11, and then with the advent of the internet,
Starting point is 00:28:20 is that everything is now national or global. And so it's interesting that we don't feel like we're a part of some big thing, but actually everything is more aligned than it is less fractured, right? Because there's less regional things, right? Even politics, I used to say all politics is local, but politics actually, local politics now is infected with national and global issues in a weird way. So I think there is this kind of thing where we're all in the same boat hearing and watching
Starting point is 00:28:52 and talking about largely the same things because everything's instantaneous with the internet. And then I would maybe define the zeitgeist also by an absence of anything working particularly well. Like what institution, what organization, what group, like who or what would anyone describe as functioning particularly well? Like who's doing great? Do you know what I'm saying?
Starting point is 00:29:23 Like what institutions are thriving? What organizations are thriving? It seems like most things are in some form of disarray or dissolution. Why do you think that is? I don't know. Oh, wise man. I don't know. I mean, do you have an idea? Technology is obviously a disruptive force, a lack of, you know, I think one of the reasons that a lot of the institutions aren't working is that they didn't do their jobs in big moments of stress. So there's, like they talk about young people, like millennials and then Gen Z,
Starting point is 00:30:01 and then it's like they don't believe in capitalism or democracy or something because their entire life it has not been functioning well. So there's this kind of disillusionment that comes from never, they don't buy any of the logic or the stories or the narratives because they've only seen it true to not be true. But then why are they kind of creating their own world, their own myths, their own narrative, a new way of looking at the world?
Starting point is 00:30:32 That's what we need from this young generation. It's a disgusting world they've inherited from the boomers, et cetera, and I can speak that, you know, I am one of them. You guys really let us down. Completely. Completely. See you as Gen X though. I don't know why. I feel like you're more of a Gen X or a heart. I'm on the borderline of it. You know, it depends on how I feel during the day, whether I want to, you know. But you know, if I were
Starting point is 00:30:57 young, I'd be really angry. I'd be wanting something else. I'd be creating something new. I'd be creating new styles. I would be creating something new. I'd be creating new styles. Now, I don't necessarily blame them because it's looking at that. It's easy to say that. I didn't grow up in the internet generation. I didn't have that kind of effect on my thinking. But when there should be something,
Starting point is 00:31:20 there should be a real sense of malaise and anger. It's a critical moment. We have to create something new. We have to create a new world order here. Instead, we're just creating, I know we're gonna get on to just doing toys, technological toys, AI, et cetera. We need a cultural movement now.
Starting point is 00:31:38 Something coming up from the bottom that's gonna rescue us in this moment. Do not an AI fan, right? No, we were talking about that earlier. Why not? Well, you know how some foods can kind of rot out your body, how they're not good for you, they taste good, but they're not really good for you.
Starting point is 00:31:58 Right. I think of AI in that way. Okay. So, you know, I study a lot of languages. That was sort of my major in college. And I'm thinking back to the moment when I was 19 years old, and I was at Berkeley, and I decided on the whim of a sudden whim, I was going to take this six week course where you learned one year of ancient Greek in six weeks. It was like the craziest thing I've ever been through, right?
Starting point is 00:32:29 Every day you had an exam, every Friday you had a final exam. You were thinking, you were dreaming in ancient Greek. It was a fantastic experience, right? And I remember at one point near the end, they gave us a passage of Thucydides, Thucydides, the hardest writer of all to read in ancient Greek. It's just impossible to decipher. I can go into the nuts and...
Starting point is 00:32:56 It's not even easy in English. It's not even easy in English. No, it isn't. You know, you could read a sentence like 20 different ways. So I had this one paragraph, and I must have spent like 10 hours trying to translate one paragraph. I couldn't figure it out.
Starting point is 00:33:11 I thought and I thought and I thought. Finally I go, hmm, I think this is the answer. I think this is, and I was kind of excited and I thought this is how it's gonna work. And I turned it into my professor, this kind of crazy hippie classics professor. And he goes, Robert, I see what you were thinking. I see where you were going.
Starting point is 00:33:32 You were almost there, but you missed it. You completely mistranslated this beautiful paragraph, but you were getting it something. And that had an incredible impact on me even to this day. It made me realize that whenever you face a problem that you don't quite understand, you have to think, you have to think more deeply, you have to use that anxiety of, is this right? No, it's not totally right. I have to go deeper into it deeper and deeper and deeper. And I use that as a model for
Starting point is 00:33:59 all of my work now when I'm writing a chapter or something. You haven't figured this out. You have to go, you have to think more about it, right? You don't have it right. Well, what if in that moment I'd simply pulled out my translation of Thucydides and just copied the paragraph? Yeah. Well, what if I had chat GPT and I just put it in there and it gave it to me right away? Yeah. My thinking, the whole thinking process would have been annihilated right there. The whole process of the frustration, oh, I can't get it, oh, I'm not good enough, something's wrong with me. Oh, I've got to go further and further and further. It developed
Starting point is 00:34:35 character, it developed patience, it developed discipline, it developed self-esteem and humility. There's nothing more humiliating than facing a paragraph for 10 hours and not figuring it out, right? Sure. So you've got kids nowadays who are never going to have that experience. They're gonna be getting prompts. No one's gonna learn a foreign language anymore
Starting point is 00:35:00 because you could just go to Mongolia and type in a sentence and chat GVG will give you the translation. Sure. These incredible skills that the brain has are going to be atrophying. I really fear, I fear and that kind of process. The brain is so much more interesting to me than any piece of technology. I'm sorry. That's what we should be worshiping, not these little toys that we create. Someone was asking me... Someone was asking me actually just the other day about the sort of no-card research system that I learned from you. And they were sort of, they were like, can you walk me through
Starting point is 00:35:41 learned from you. And they were sort of, they were like, can you walk me through some of the pros and cons of doing sort of by hand, no cards? And I said, well, the thing about the no card system is that all of the cons are actually pros, right? The fact that it is hard, that you can't scale it, that it takes forever, that your hand aches, that if you want to put one note card in two places,
Starting point is 00:36:07 you have to do it two times, that it's physical, that you can lose it. All of that is actually why it works, because you read something in a book, and then if you wanna get it from the book to the note card to maybe put it in your book or use it in a speech, or what you have to physically take it from here it has to flow from your mind through it's this process right and and that it's hard is the reason that it works and that
Starting point is 00:36:34 you could highlight it and pass it from here to there and make an infinite number of car all the things that digital technology allows you to do are advantages in the sense that they remove the difficulty. But by removing the difficulty, they remove the point. They remove all the value. Yeah. The writer Douglas Hofstetter said, if you want to climb Mount Everest, you have to spend weeks training and training and training
Starting point is 00:37:02 and training. And then you finally reach the moment where you get there and it's really horrible and the oxygen and everything and you could die and you've got your Sherpas who might be dying you finally get to the top. Whoa how incredible. You said chat GPT is the equivalent of taking a helicopter to the top of Mount Everest and getting the same view or did somebody show you a picture of it? It's even, at least you got that you got to see the view as a person. Right? Like it's even, it's, you're, you're getting a refraction of a refraction of a refraction with these things, I think.
Starting point is 00:37:36 Right. Um, yeah. I, I, you know, you were the best researcher I've ever had by far. Thank you. Right. So it was amazing, okay? I had the worst researcher a couple years ago. He's not here.
Starting point is 00:37:53 I imagine whoever it is doesn't think that they're the worst one, right? That's the... Oh no, no, no. And you know what he did? I told him in my note card system, what he did is he literally digitally copied passages from the books and I don't know how he did it. He like printed them on the note cards. He didn't take the time to write
Starting point is 00:38:16 and to think about what they might be. He just copied passages on note cards. I could just read the whole book instead of going through your stupid note cards. Sometimes I type the passages. Oh, you're... I don't feel like it's cheating. It's so flowing through.
Starting point is 00:38:32 All right. I'm doing it because... Because my handwriting, I can't get it all on the car. It's the only way I can shrink the font down. And then I still, I print, I don't print it on the car to punish myself. All right. I print it out and then I cut it out with scissors and then I tape it or I get one of my kids
Starting point is 00:38:55 glue sticks. I put that on. All right. Wouldn't it save so much more time just doing it by hand? Well, for two reasons. No, one again handwriting. I mean, really boring people with this. So it can't get in there and then
Starting point is 00:39:07 oftentimes That can introduce it my handwriting is so bad I found that I've been introducing errors and then I have to go back to the text so I'll get it right the first time All right, all right, all right. I forgive you. It's all right It's not a sin. That's okay. Yes, but no the fact Do you ever read a book that's so good and you're excited as you're reading it, but then also you're dreading
Starting point is 00:39:32 that what it's going to take out of you at the end when you have to go through your no cards to do it and then I go, oh my God, this is... I'm looking at the book and it's like every page is full, then I go, I'm basically going to have to rewrite this book by hand. I know. I have that all the time. Yeah.
Starting point is 00:39:49 Yeah. More often I have a book that sucks so badly that it's not even worth half a note card. Yes. Yes. Sometimes there are worth like 60 note cards and you're like, oh, should I spend like four days copying that out? I know. You had a three by five or a four by six guy?
Starting point is 00:40:04 I'm a four by six guy. I'm a four by six guy you know what I started doing we're learning how to you know I started doing this is this how I knew I made it didn't I tell you to do four by six yeah of course of course I print I get my own note cards printed for each book what do you mean like with the title of the book at the top of the note card I don't understand. Are you OCD or something? No, no, what I'm saying, I mean you can get your regular people note cards at the store, but these are 4x6 note cards, these are fancied, these are like monogrammed note cards.
Starting point is 00:40:39 It says the title of the book at the top of the note card. So I'll give you, okay, so for the Virtue Series, I'm doing the four Virtue Series, right? Courage, Discipline, Justice, okay, so it, this is what I did for this, but actually it was a little different than what I'm saying. So I got like 10,000 note cards printed from a printer down the street from the bookstore.
Starting point is 00:41:01 And it says, courage, discipline, justice, wisdom at the top of the note card. And when I'm doing the note cards, I circle which book that note card is going to pertain to. Because you're researching more than one book at a time? Well, sometimes I'm reading a book, there's such good stuff, but it's not for the book I'm doing now, I'm using later.
Starting point is 00:41:23 So I've actually, I take it in a system, not for a singular book, I've had to, I have four boxes for four books. Yeah, okay. And so some of the stuff that I didn't use in the first book moves over to the second, it moves over to the third. So I'm playing, you know, four dimensional. You're much better organized than I am. Because first of all, you take only like a year or two to write a book. I take like five years or so.
Starting point is 00:41:47 And I know that there's something in there that will be good for my next book. But by the time I get to my next book, so many years have passed that it's just useless for me. I want to talk about that. So first off, the reason my books are faster than yours is they're about a tenth of the length. So we're running a totally different rate. That's like a sprinter being faster than someone
Starting point is 00:42:10 running a marathon or an ultra marathon in your case. I mean, talk to me about how do you work on something every day for five years? Like how do you delay gratification? Also how do you keep yourself going when, I mean, for the first year, you're not even 20% of the way done, right? Like I'm just trying to wrap up. You don't even feel like the progress of getting closer to the end really. How do you keep going? Well, in the beginning, you're all excited. You're like an eager puppy about to go out for a walk. You know, you've got all of this material, the whole world is open. I can read all of these books. It's fun. Then it starts getting a little bit painful after about a year. But the saving grace is each chapter is different. Each chapter is about the history of the universe. So I'm reading all of these science books.
Starting point is 00:43:05 I've read this chapter. It's like millions of years of history. Billions. Yeah, it's incredible. Okay. Yeah. And you know, like I read a book called The First Three Minutes, which is about the first three minutes of the universe.
Starting point is 00:43:18 It's an incredible book. It's a book that I've read. It's a book that I've read. It's a book that I've read. It's a book OK. And I read a book called The First Three Minutes, which is about the first three minutes of the universe. It's an incredible book, very technical, but incredible. The Big Bang, right? And then I immersed that, and then it's over after about five
Starting point is 00:43:37 months. And now I'm writing a book about evolution and the dinosaurs. I'm going into the world of dinosaurs and animals and biology. Wow, how exciting. And then that's over, and by the end I'm kind of drained. And then I'm moving on to pagan religions. Each chapter is so exciting and different and weird.
Starting point is 00:43:59 And human nature was like that. You know, rationality, narcissism. How can you not be excited about writing a chapter about narcissism? There's so much material. I had so much material from myself as well, you know. It's fun. But if I had to write one book on narcissism for five years, I would kill myself. I would never make it. So the diversity of it and the breadth of it is the feature because it allows you to get excited about the component parts. But I can
Starting point is 00:44:29 tell you when you're like in chapter five and you got seven more to go and you go oh man I don't know if I can make it. You just got to have these mental strategies to kind of get you past those points which I'm pretty good at. You know you can tap into casino right now at Botano an award-winning online those points which I'm pretty good at. Tap in the Pantano, where the game starts now. Check out www.Pantano.ca and download their app from the Apple Store. 19 plus, Ontario only. And remember to please play responsibly. I'm trying to take this out of writing a little bit like when I swim, if I'm swimming a mile, which is a long distance, I get tired.
Starting point is 00:45:19 I don't swim a mile. I swim like seven sets of 10. Yeah, I do the same thing. And then I go and then I got to. Yeah, I do the same thing. And then I go, and then I got to do a couple more at the end. And so what I'm feeling is not, I'm feeling like, if I do one lap, I'm 10% of the way done with the set. And then two, okay, now I'm,
Starting point is 00:45:38 and so I'm breaking it down to these pieces and I'm creating the sense of momentum, the sense of being over the hump for this smaller component part. And so you're not actually ever dealing with this sort of period, Paul Graham, when he talked about in Mastery, he says there's the launch, and then he says, you immediately go into the trough of despair. But I feel like if you break things up into component parts, you're actually never in the trough of despair because you're always just starting a set or you're just finishing
Starting point is 00:46:09 a short set. So breaking it up is a really good way to do hard things that take a long time. That leads me to a question I wanted to ask you. So your books have helped me a lot. I read them all the time. My favorite is Ego is the enemy, but they're all really great. But I like struggle with these things all of the time. So I meditate every morning and as I'm going through my meditation, thoughts are piling
Starting point is 00:46:36 up, going outside, I'm going, man, that's my ego talking. My ego is talking. I'm heading towards enlightenment in my meditation. Wow, if I get enlightened, I'll be so much better than anybody else. I will be the enlightened one, and all these other suckers are not. My ego, my ego is constantly bubbling up. Discipline. I'm always like, man, I'm so bored. I'm just going to read more about the Lakers and I'm going to get into some trivia kind of thing. I'm struggling constantly with these things.
Starting point is 00:47:12 You, the great master genius of these things, do you struggle as well, particularly with ego, which you described so brilliantly in the introduction to ego as the enemy? Are you still dealing with that? Well, not only did writing the book not solve the problem for me, I then had to get a tattooed on my arms
Starting point is 00:47:30 as a constant daily reminder. So yeah, I think I wouldn't even say I'm better than most people at it. I would say I wrote about it because it's a thing I'm struggling with constantly, especially, I think what was unique for me, particularly with ego, your story is, you're the sort of classic late bloom room. And you wrote 40 Laws of Power, how old were you?
Starting point is 00:47:57 I have to say, I was 38 years old, like older than you are right now. Yeah. Which is so different than my experience and there's pros and cons to both. But I think, you know, my first book came out when I, I sold my first book for when I was 24 years old.
Starting point is 00:48:18 And then, you know, it got option to be a television show. Like there was all this stuff happened so young. I mean, even I think about what I saw when I was going through an American apparel, like none of that was healthy or normal. and and I think It would have been very easy to spin off the plan. So so clearly stuff worked at some level, but also I
Starting point is 00:48:44 was at some level, but also, I was, the formative influences in my 20s were not people who lasted. I mean, they imploded and blew up their lives and burned out. And so I'm definitely having to think about that stuff all the time. Like who are you talking about? Well, that was a good example. Oh, yeah. Isn't that doing so great? Yeah, yeah.
Starting point is 00:49:03 But, but I mean, the idea is like these people that I thought were teaching me how to do stuff were in fact teaching me a longer lesson on how not to do stuff. Oh, you don't include me in that. No, no, you're the, you're the last one standing. Yeah, well, you know, success is a very dangerous thing. Yeah, you say success is more dangerous than failure. For sure. Amaging than failure. Particularly when you're young. And it's the kind of classic scenario
Starting point is 00:49:31 that happens to hip-hop artists. One hit wonders, you know. They're 22, 23, they have the great hit. They've got all the fame suddenly. They had nothing before that. And it's like a drug and it goes to their head and They can't do anything after that it paralyzes them and then afterwards if their second album Bombs which usually happens its phenomenon
Starting point is 00:49:56 They don't have the internal Fortitude the discipline the skills the character to deal with it So success early on is very very very dangerous. And I can say for me, I had nothing but failure until I was 38. My parents were starting to get really worried about their son, right? I had 15 different jobs. I had never worked more than 11 months at one job, right?
Starting point is 00:50:21 Okay, so I knew failure, man. I knew what it's like to work in the worst, both boring offices with all the worst politicking going on. So I could never take it for granted. I could never rest on my laurels and go, wow, I'm successful. It's not drugged. You know, I knew how hard it was to get there. And I knew each time I write a book, it could fail. Even at this point, I still think my books are gonna fail. So having, it's terrible to wait till you're 38, it's better to do it when you're 24, but it's also a blessing in a way.
Starting point is 00:50:54 I'm more faughty. It is what it is. I think I got lucky in the sense that, you know, I did a book, my first book came out when I was 25, and it hit a bestseller for a week. And then I had to take a big step back. When I sold The Obstacles Away, I had to take half what I'd gotten from my first book. Is that right?
Starting point is 00:51:16 Yeah, the publisher basically was sort of like, well, I guess. And I remember someone told me they thought it would sell 5,000 copies, the obstacles away. Did that it would sell? That was their guess. And what is it now? About 2 million. Whoa!
Starting point is 00:51:32 More! But actually they looked like they would be more right than wrong at first. It sold, it did okay the first week, but it didn't hit any best service. And then it kind of just dribbled along, you know, it didn't really start taking off until it had been out for a year and it sold more each subsequent year, but there was no one moment where it just hit, right?
Starting point is 00:51:59 And so it was quick, but then really steady. And so there was an adjustment curve to it. And I was too busy doing the next book and the next book and the next book to really notice how quickly it was picking up. And so I think if you're one of the ways, I think the antidote against the poison that is potentially success, like Tennessee Williams calls it the catastrophe of success, right? If you get it all at once, it can wreck you.
Starting point is 00:52:32 If you're just working, if you're working on the next thing or the next problem, you are too busy to celebrate, you're too busy to let it go to your head, you're too busy to celebrate, you're too busy to let it go to your head. You're too busy to say that it says something about you as a person. You're just on to the next. Yeah, that's a great lesson. I mean, I think of, of like, let's take Dove, for example, you know, a classic example. And this is Jeff Charney, the founder of American Apparel. Yeah.
Starting point is 00:53:03 And so he's an incredible entrepreneur. He's very charismatic. You know that we both kind of fell under his spell initially. And he becomes incredibly successful. An amazing story. This guy selling t-shirts out of his car in Montreal. So this factory in Los Angeles, this beautiful factory, employing thousands of people in Los Angeles, doing's a beautiful factory employing thousands of people
Starting point is 00:53:26 in Los Angeles doing regular work, being paid well. Hundreds of millions of dollars a year in sales. Amazing story, but he can't hold onto it. Why? That success, he can't adapt. So it's the classic story of someone who's really good at one thing, and he's really good at building the company and
Starting point is 00:53:47 Creating the design and the marketing but he can't adjust to the next level which is I'm running a large company I'm not a good manager of people. I'm kind of crazy. I'm insane Right. I'm a yellow people. I'm out of control. I've got to get other people to handle it for me, but he can't make that adjustment. So your success is often makes you a prisoner of things that work for you in the past. I've often used Dove as an example. I've told people, you know, on its face, the idea is insane. I'm going to make clothes in America. I'm gonna pay people fairly. I'm going to not put logos or branding on them. I'm gonna run my own stores.
Starting point is 00:54:31 I'm gonna do the photographs myself. It's gonna, everything that he did made it less likely that it would work potentially. It's all crazy, right? So everyone told him every step of the way, this is a bad idea, it won won't work don't do it you're on so the catastrophe of his success is that he proved all those people wrong now we can't do anything wrong yeah and he he identifies that voice of don't do that it's a bad idea
Starting point is 00:54:59 with those same very wrong people and it becomes almost synonymous with haters or non-believers. And when they would say, hey, I think you should hire a better accounting staff, or you should bring in these people to support you, or hey, it's not only a bad idea ethically and morally, but it's illegal to have sexual relations with the people who work for you.
Starting point is 00:55:23 And he's like, what do you know? You know? And he's, so the see, the success is the seed of his own destruction. And in some ways it's almost inevitable. Well look, he was a huge fan of the 48 laws of power. He called it his Bible. He called me El Senor, which is deeply blasphemous.
Starting point is 00:55:46 Okay? Right? And so he has me on his consultant. He brings me on to the board of directors. Right? And you would think that he would trust my advice, that he was going to listen to me. El Senor is giving him advice. But every time I tried to tell him, no, you can't do that, Dove. You need to change what worked in 2003 with young women wearing this kind of sexy 80s clothes. Isn't where they're at in 2011. Things are changing. You have to adapt. You have to think about what the next step is and what the trends are. Oh Oh yeah, yeah, yeah, yeah, yeah, yeah. He never listened to anything I said. And yet, so that to me is like, you know,
Starting point is 00:56:31 and I deal with that all the time as a consultant, people hire me to give them the advice that they wanted to hear in the first place, right? So. Yeah, I remember there was one, the only person at some point who could reach him, I remember it got so bad that somebody called his mom and his mom came
Starting point is 00:56:48 and sort of pulled him out of a spiral. He was- Was that when he was sleeping in the factory? Yes, there's some Elon Musk vibes. Oh my God, it's totally Elon Musk. Yeah. It's eerie how similar it is. It's the same kind of personality trait,
Starting point is 00:57:04 the same disorder, the same micromanaging, the same thinking like, I can do no wrong. Even the stupidest little tweet I sent out is brilliant. You know? Yeah, it's really weird. And I think one of the things I took from that is a sort of awareness of kind of like very manic energy, bad habits,
Starting point is 00:57:25 lack of structure. Like obviously I wrote Ego as the Enemy as American Apparel was pulling itself to pieces, but then the book I did after was about stillness, was me trying to rebuild my life after out of the destruction, the when going, I remember I was, I like, I don't know, I called someone that worked for me at like two
Starting point is 00:57:46 in the morning and my wife was like, what are you doing? You know, you can't call people. This isn't how this works, but that's the habit that I had picked up and I had watched. You know, I remember Del would sometimes call me like late at night because he had to hear talking before he could go to sleep. He was one, so lonely, but two, so dysregulated that he had to,
Starting point is 00:58:12 that's how he would come down. And it was realizing, oh, that's not where good decisions come from, the sort of manic energy to come up and then the things to come down. You've told the story, but maybe you could at that famous board meeting, wear the decision to what happened. Jesus, I hope he's not here today. Oh, sure. He and Kanye are both here. That would be interesting.
Starting point is 00:58:37 Are they friends? No, he's running Kanye's fashion company. Oh my God. What a pair. What a pair. The anti-Semite and the Jewish Osler. Oh my God. What a pair. What a pair. We have Tessa and the Jewish Osler. God, yeah. So, you know, it's a very dramatic moment.
Starting point is 00:58:53 Wait, sorry, I did talk to someone in America. I said, we were both there and we've been through all those epic like five. I was like, how do you think their meetings go when they sit down, who talks for five hours without break? It's a Kanye that gets to do it.? Is it Connie that gets to do it? Is it Doug that gets to do it? You know, they must just be fighting each other to be the craziest one. I don't know. I don't know. Maybe we have to join their company again and find out. Then they call Elon and they just go. Yeah, yeah. There's a movie in there.
Starting point is 00:59:20 Sorry. So, yeah, no, no, no. So, the famous scene. Yeah, well, like, so just put yourself in this position. I'm a I'm his friend. He we literally we'd hang out with hang out in New York, hang out here. We'd go to bars, we'd go to restaurants. We were friends, because the guy is really interesting. He's funny. He's weird. He's manic, but he's also very interesting. And he's a genius. It's a genius. But there's a point reached where this ship is going down, right? And it's going down fast. And he's crazy and he's running it into the ground.
Starting point is 00:59:54 And we've got 12,000 employees to look after. We have shareholders. It's a publicly traded company. We have responsibility to the shareholders on the board of directors. So we decide that we have to fire him, right? And I'm the linchpin of this, I hate to say, because as supposedly put on the board to be loyal, if I say no, then there's no way we can fire him. But I kind of go along, yes, we have to fire this guy. It's terrible. And so we have to disguise the whole,
Starting point is 01:00:27 it's a conspiracy like you wrote about, right? With Peter Thiel. We can't tell anyone because the moment he hears anything of this, we're dead meat. He's gonna fire every one of us and replace us, right? So it's like something, you know, like it's CIA, and we have to keep everything secret. Our emails, all our correspondence. And then we go to New York for the board meeting where we're
Starting point is 01:00:49 going to fire him, you know, quite nervous, you know, what's this going to be like. And Dove comes into the room for a meeting, and he doesn't know what to expect. And the guy was, I don't know if you've ever seen the movie, Cain Mutiny with, okay, it's before your time, it's Henry Boulder, plays this captain of a ship who's literally going insane. He's like worrying about the strawberries that are being eaten in the refrigerator on his battleship as opposed to like the battles going on. And Dove was sitting here with like Nescafe, a bottle of Nescafe, and he was literally eating the Nescafe. Scoop after scoop after scoop.
Starting point is 01:01:29 Of dry coffee powder? Yes. I would have rather him just done cocaine in front of you. That's less weird. Well, he was like putting like a little bit of water in and then eating it and then scooping it up. It was really disgusting. And then we fire him and he's so shocked, right? Well, didn't you, I think what's just for people were getting a little into the weeds, but it is, there was actually a choice. Doesn't he offered a series of choices, sort of a rational choice? The choices were, you know, are you gonna be fired with cause or without cause?
Starting point is 01:02:08 And in one way, you get- Wasn't the third, sorry, wasn't the third option, you can resign and get like a million dollars a year as a consultant, like there was an option, a rational option where you walk away the winner. Yeah, yeah, yeah. Well, he turned that down right away. His decision was to fight us every step of the way.
Starting point is 01:02:27 And then, you know, it's all history. He goes with this billion dollar hedge fund that he somehow manages to seduce, but they're completely using him. And then the company just totally falls apart. It's destroyed. I regret in the end firing him because... Just because it didn't work because it would have been better to let to have him run the ship aground for him to realize that he
Starting point is 01:02:50 failed as opposed to being able to blame us for that. Right. Yeah, the problem is ultimately people don't want to learn the lessons. No. Not from their experiences. Yeah. But I feel like you and I learned a couple lessons from it. Oh yeah, yeah. I learned. We got some good books out of it too. You did. I learned that I can be a fool, that I can be conned, that I have a weakness, that somebody, the person who wrote about Connors and the 48 Laws of Power himself was conned, was seduced by this guy. And I was brought on as basically a patsy, a tool that would be loyal to him
Starting point is 01:03:30 that he kind of manipulate the way he wanted to. It was a deep reckoning with my own weaknesses, to be honest with you. But you were in good company. That's something that I took from it in the sense that I watched multiple billionaires. I watched Dove giving them tours of the factory. You know, they knew what they were getting into.
Starting point is 01:03:49 They knew the history, right? They knew what had happened. They knew the lawsuits. They knew all of it. And each time he would manage to convince and persuade the so-called smartest, best judges of talent in the world to give him millions of dollars. And I watched the ability that we have to fool ourselves, you know, in Wall Street, you go, it's different this time. But, but also the idea, oh, it's, it's going
Starting point is 01:04:16 to be different with me. Right. Yeah. Yeah. Yeah. I know. It's going to work out for the Mavericks with Kyrie Irving. Of course it's not. You know? It's character is fate, the Stokes would say, right? Like that you, it's not gonna be different. It's in the blood, you know? And to realize how good we are at fooling ourselves, at seeing what we wanna see, that's one of the laws of human nature. Yeah, it is, but I, you, but I wrote the books about that,
Starting point is 01:04:46 so it's a little more galling for me to fall for it than billionaires who are gonna make a lot of money out of it. Whereas I'm not going in for money. Right. So anyway. Well, I wanna get to the questions, but I did think we should wrap up with the idea of mortality,
Starting point is 01:05:07 the ephemerality of life. The good way to end. To come to the end of the talk. I've been fiddling with this Memento Mori ring. It's one of the reminders that I have, this sort of physical touch. I think it's so interesting. In the ancient world, death was everywhere.
Starting point is 01:05:22 Nobody died in a clean hospital down the street, you know? Nobody, very few people lived all the way to, you know, old age, infant mortality was high, the average lifespan was shorter, people died in plagues and in accidents of small cuts. And then anytime you were eating animals, you saw the blood in front of you, and you were cutting that chicken's head right out in front of you, you saw the blood oozing
Starting point is 01:05:47 out. Yeah, even warfare, it's not, you're shooting an artillery shell six miles away, or stabbing it in the right, something in front of you. Yeah, and then you're ripping the sword out of them. I mean, you're, it was a gruesome world. And yet, it was the ancient world that needed, for some reason, to have these reminders of Memento Mori, that life is short, that you could go at any moment, that you're not invincible. The ironies were the ones that need the reminders, because we have the evidence that you are going to live longer.
Starting point is 01:06:18 We have the actuary tables. We have, when somebody, the slightest sign of sickness, they're taken away, and you know, they're, you're just not seeing it. And so I just think it's so interesting that the people who need it most are the most out of touch with the fundamental fact of their existence. Yeah, I mean, you know, I've been thinking about it a lot lately because as you know,
Starting point is 01:06:49 I came very close to dying myself. I had a near-death experience. So I've been thinking about it a lot lately and trying to recreate what actually happened and what I could learn from it. And I decided that it's not so much death that's so interesting to look at, it's dying itself, the process of dying. Everybody who dies, obviously, if they don't die suddenly,
Starting point is 01:07:18 they go through several weeks and they have to go through that. And there are people like myself who come back from the dead literally, right? And so what does it mean to actually feel like you're dying? Are we going over time? Am I dying right now? No, no, you're good.
Starting point is 01:07:34 You're good. All right. Okay, and so, you know, I think about that moment. So I was driving here in Los Angeles, Anna was in the car seat next to me, and she sees something really odd going on, and she's forcing me to pull over. I'm like, no, everything's fine, everything's fine. And then suddenly, like, I'm getting out of the car, things, and I'm doing all sorts of strange things. And my whole sense of time and space is shifting.
Starting point is 01:08:06 It's distorting. Like, I don't know where I am. And what seems to be like 15 minutes of me doing things is actually like two minutes, which he tells me. And so then the next thing I know is I'm unconscious, right? And I could have easily been dead at that point. And if I'm dead, obviously I'm not here. And, you know, it's not a bad way to die. You just go to sleep. And that's it.
Starting point is 01:08:31 You know, it's not painful at all. Having a stroke isn't painful, generally speaking. You just, your blood stops flowing to your brain and you go, you're unconscious, right? And then I wake up and I'm in a gurney with other gurneys piled on top of me. What the hell just happened to me? Am I actually dead right now? I don't know. I don't know. I don't know what's going on. And for a moment, I'm kind of looking at myself from up above the sky and I'm looking down at my grave and my mother and honor there kind of talking about me and I have this sense, well I died, but it's alright, life goes on etc. That's for you.
Starting point is 01:09:16 Huh? Doesn't go on for you. No, it doesn't go on for me, it goes on for them. But what wakes me up is I have to pee with incredible, and then it was, I'm alive, all right? I happen to die. And for some reason, I start yelling in Spanish. I'm yelling, suéltame, suéltame, por favor. No puedo respirar, tengo que orinar, et cetera, et cetera.
Starting point is 01:09:40 I don't know why. I'm like, my brain has been, you know, a bit jumbled up, so to speak. All right? And then the next few days, I'm like joking with everybody. And people don't understand, I'm like euphoric, right? And then of course, a week later, I realized, no, I'm a cripple.
Starting point is 01:09:58 It's the worst thing that happened to me. But I was like, giddy for that first week. And when I think about it, it teaches me something very elemental. So our idea of who we are, of the space, place that we live in, our whole reality, it depends on our brains. Our brains construct this world for us
Starting point is 01:10:21 that we take completely for granted. We don't realize that it's actually a construction. And when your brain goes haywire like it did for us, then we take completely for granted. We don't realize that it's actually a construction. And when your brain goes haywire like it did for me because I have a blood clot and blood isn't flowing to it, it's all an illusion. The self is an illusion. You don't actually have an ego. You don't have a self.
Starting point is 01:10:40 Space and time don't really exist. It's this kind of weird distorted mirror that we live through, but they don't really exist. There's this kind of weird distorted mirror that we live through, but they don't actually exist. And then the most amazing thing of all is, I'm alive. And I carry that with me now, and I go, it is so strange to be alive. Do you understand how strange it is to be alive? You have to understand that by first being nearly dead.
Starting point is 01:11:06 But just to be conscious, just to be aware, just to realize that I'm here talking to Ryan Holiday with, you know, I don't know, 900,000 people here is absolutely insane. History is insane. Automobiles are insane. Birds and cats are insane. The sheer probability of any of this existing is incomprehensible. Yeah. And it just made me so aware of that every single moment of my life. And I have a chapter in my new book, Awake Into the Strangeness of Being Alive. And so we should listen to
Starting point is 01:11:41 these people who have these amazing stories coming back. I'm cataloging them and I'm gonna be writing about them in my new book. But dying teaches us so much about how our life is actually an illusion, it's a construction, and that there's something else out there. Do you sometimes wear the shirt as a reminder, the shirt that they're sharing how to do?
Starting point is 01:12:04 So when the paramedics came, I was wearing this new shirt that Anna had got me for my birthday. I loved it. It was this plaid shirt. And I wore it all the time. They came and they like ripped it off and they cut it and shredded it and scissors, right? To get to your heart or... Yeah, to get to be able to get rid of the blood clot.
Starting point is 01:12:24 And like eight months later, I asked on a, where's that shirt? I love that shirt. And she told me the pathetic story of my favorite shirt. And she said, well, they actually gave it to me in a bag when you left the hospital, like, where's that bag? She brought to me, she pulled it out and it was in these pieces. And I go, could you please sew that back together again? I want to wear that shirt.
Starting point is 01:12:46 Speaking of Memento Mori and I wear it now all the time and it's got these Frankenstein stitches across it. But hell it looks very fashionable. And I wear that shirt with pride. And it's a reminder to you, what's so interesting is you have this powerful overwhelming experience, but with time I imagine it fades a little and you have to powerful overwhelming experience, but with time, I imagine it fades a little and you have to have things that bring you back to it that connect you
Starting point is 01:13:09 to the urgency of that experience. It fades, but it doesn't really fade. So I constantly dream about it. I had a feeling in my bones like life was sucking its way out of me and all the blood was leaving me and my bones were getting soft. I still have that feeling. I still have a visceral connection to death, you know, and yes, it's faded, but you try spending five minutes tying your shoes every morning and you're reminded of that experience very graphically every moment of your life.
Starting point is 01:13:47 Well, it's beautiful. Haunting. Beautiful also. Thanks so much for listening. If you could rate this podcast and leave a review on iTunes, that would mean so much to us and would really help the show. We appreciate it. I'll see you next episode. Hey Prime members, you can listen to the Daily Stoic early and add free on Amazon Music,
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