The Daily Stoic - The Virtue That Makes All The Others Worth Having

Episode Date: June 22, 2025

“Always do right. This will gratify some people and astonish the rest.” - Mark TwainIn this powerful talk, Ryan explains why justice is the true measure of leadership. This is a call to d...o the right thing, not because it's easy or profitable, but because it’s the only thing that truly lasts.📚 The Four Stoic Virtues: Justice, Temperance, Wisdom, Courage, are timeless keys to living your best life. The Daily Stoic is releasing a limited collector’s edition set of all four books signed and numbered, with a title page identifying these books as part of the only printing of this series. PLUS we're including one of the notecards Ryan used while writing the series. Pre-order the Limited Edition Stoic Virtues Series Today! | https://store.dailystoic.com/pages/stoic-virtues📖 Preorder the final book in Ryan Holiday's The Stoic Virtues Series: "Wisdom Takes Work": https://store.dailystoic.com/pages/wisdom-takes-work🎙️ Follow The Daily Stoic Podcast on Instagram: https://www.instagram.com/dailystoicpodcast🎥 Watch top moments from The Daily Stoic Podcast on YouTube: https://www.youtube.com/@dailystoicpodcast✉️ Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email at https://dailystoic.com/dailyemail🏛 Get Stoic inspired books, medallions, and prints to remember these lessons at the Daily Stoic Store: https://store.dailystoic.com/📱 Follow us:  Instagram, Twitter, YouTube, TikTok, and FacebookSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Wondery Plus subscribers can listen to the Daily Stoic early and ad free right now. Just join Wondery Plus in the Wondery app or on Apple Podcast. The Shaw Festival presents Anything Goes, a dazzling production of Cole Porter's timeless musical set on the SS American. Follow the antics of a nightclub singer as she navigates love triangles and hilarious hijinks on the high seas. Anything goes on this ocean liner. Featuring spectacular tap dancing and hits like You're the Top. Don't miss Anything Goes at the Shaw.
Starting point is 00:00:35 For tickets, go to shawfest.com. Welcome to the weekend edition of the Daily Stoic Podcast. On Sundays, we take a deeper dive into these ancient topics with excerpts from the Stoic texts, audio books that we like here, recommend here at Daily Stoic, and other long form wisdom that you can chew on on this relaxing weekend. We hope this helps shape your understanding of this philosophy and most importantly, that you're able to apply it to your actual life.
Starting point is 00:01:12 Thank you for listening. Hey, it's Ryan. Welcome to another episode of the Daily Stoic Podcast. I hope you are having a good weekend. Back in April, I flew to Hawaii for less than one full day, but I packed a lot in. I met my parents there. That was fun. They don't come to a lot of my talks, but I thought Hawaii was a good one to invite
Starting point is 00:01:41 them to. I got a long run on the beach. I went swimming, and then I went to the Honolulu Convention Center and I gave a talk and was actually on a Hawaiian idea. This idea of awana, which is the Hawaiian word for family. There's another Hawaiian idea, kuleana, I think, is how you pronounce that. I could be getting this wrong, who knows,
Starting point is 00:02:02 but it basically means shared responsibility, which if you followed the sort of deeper ideas in Stoicism, you see this is very aligned, right? Mark Shrevely, something like 80 times talks about the idea of the common good in meditations. So I was talking to a group of entrepreneurs, if you're a member of EO, you know what EO is, it's a, it's called Entrepreneurs' Organization. It's got tens of thousands of entrepreneurs all over the world. And they do one big conference every year where of thousands of entrepreneurs all over the world. And they do one big conference every year where people fly in from all over the world.
Starting point is 00:02:28 And they did it this time in Hawaii. And they didn't want me to talk about the sort of resiliency side of stoicism or the productivity side of stoicism or the emotional regulation side of stoicism. They wanted me to talk about this, right? How to do something good with what you're doing, our shared responsibilities, our connections.
Starting point is 00:02:47 And so obviously this is what the ideas in the Justice Book are about. That's what the dystopian virtue of justice is about. So that's what I talked about. And I wanted to bring you this talk because it's very different than my normal talks. And I think very much of the moment, I'll just get into it. Thanks to EO for having me come out.
Starting point is 00:03:04 They've been wonderful supporters of my books, and the small chapters, and the big chapters, and then the big events. It's really been cool. And I really got a lot out of being able to put this together, and I hope you get a lot out of listening. Be good, do well, and remember, it's courage and discipline, that's great wisdom,
Starting point is 00:03:23 but justice, that's what it's all about. That's the virtue that makes the others worth having. It is wonderful to be here with all of you. You guys should think about doing this somewhere pretty next year. Now, this is great. Any excuse to come to Hawaii, I will take. I'm excited to chat with you. All right, so the central tenet of stoic philosophy
Starting point is 00:03:49 is that it doesn't matter what happens to us in life, matters how we respond to what happens. And in his meditations, Marcus Rheus, the emperor of Rome, he would write that while stuff can get in our way, our plans can be disrupted, our plans can be disrupted, our actions can be impeded, we always have the ability to accommodate and adapt and adjust. We can make new plans, we can convert obstacles into an advantage. He said, impediment to action advances action, it stands in the way, it comes away. And it's
Starting point is 00:04:24 this idea that I built my book, The Obstacle is the Way Around, which when I went to my publisher over 10 years ago with, and I said, hey, I'd like to write about an obscure school of ancient philosophy. They were not particularly excited, as you can imagine. Here we are. And this book, The Obstacle is the Way, has gone on, it's sold millions of copies all over the world. But I think it's worth asking a way to do what?
Starting point is 00:04:50 When the Stokes were saying the obstacle is the way, what do they mean? Are they saying that obstacles, difficulties, that adversity is a chance for us to overcome and thus make more money? To beat our opponents? to be more successful? I think yes, I think that's certainly part of it. Sometimes it is. We can take these difficulties, these problems, the things that hold other people back,
Starting point is 00:05:19 and we can use them to our advantage and become more successful as entrepreneurs, whatever it is that we do. And I think this is why Stoicism has made its way through professional sports. It's why Duke made it their motto this year on their way to the Final Four and potentially a national championship. And it's why in the ancient world,
Starting point is 00:05:38 the Stoics were entrepreneurs and merchants. They were athletes. They were politicians and lawyers and public figures. And Marcus Rilius is the emperor of Rome. But surely there is more to this philosophy than just a way to become more successful, to grow your organization, to grow your stature. Surely there's more to it than that. In fact, Marcus Rios addresses this in Meditations 2. He tried himself for working harder at
Starting point is 00:06:12 becoming a better wrestler, but not as hard at becoming a better citizen, a better person, a better resource in tight places, he says, a better forgiver of faults. So what part of our life are we trying to optimize? Where are we turning the obstacle into the way? And so really what the Stoics were saying is that everything we experience in life, that everything and everyone is a chance for us to practice virtue. It's a chance for us to do the right thing.
Starting point is 00:06:46 The stoic virtues being courage, discipline, justice, and wisdom. So the idea is that every obstacle, every person, every difficult person is a chance for us to practice virtue, to practice excellence. It's always a chance to do the right thing. That's what I want to talk about today, this idea of doing the right thing. Stoics lumped this under the virtue of justice. Now today I think when we hear
Starting point is 00:07:14 that word justice, we think of judges and juries and the law, maybe politics, we think social justice, and all these things are very important. But justice for the Stoics was also something much more individual. It was how we comport ourselves. It was the values that we hold. It was the standards that we hold ourselves to. It was honesty and integrity, right? It's those old fashioned values, right? Justice for the Stokes doing the right thing was about being a person who lives and acts with integrity personally and professionally. That's the idea.
Starting point is 00:07:59 And that everything is this opportunity to excel personally and professionally. Again, not always regards to the bottom line, but in terms of some other deeper, more profound form of greatness. I'm going to take you way back. A young man named Harry S. Truman is introduced to the Stoics well before he becomes president, and he would rave that Marcus Aurelius was one of the great ones, one of his personal heroes. And he would say that Marcus writes in meditations about these four virtues,
Starting point is 00:08:32 about moderation and wisdom and justice and fortitude. And he says that if we can cultivate these, we have everything we need to live a happy and successful life amidst power and influence as both Truman and Mark Searles has and then in every other station and facet of life and it's pretty remarkable Truman's copy of meditations survives and we see some of the passages that he underlined that struck him that he relied on when he found himself in this position of supreme power and influence.
Starting point is 00:09:07 He says, if it is not right, do not do it, and if it is not true, do not say it. This is Marcus Ruis writing to himself in his journal, never expecting it to be published, just writing the reminder to himself. If it's not right, do not do it, and if it is not true, do not say it. And then Marcus writes, and Truman underlines this, that we should do nothing thoughtlessly or without a purpose. That we should make sure that everything we do
Starting point is 00:09:33 is directed towards a social end. It's this idea of having a set of values or rules that we hold ourselves to. And throughout meditations, Marcus is reminding himself of these over and over again. I've underlined some myself over the years, right? Never under compulsion, out of selfishness, without forethought, with misgivings.
Starting point is 00:09:54 Says no surplus words or unnecessary actions. Let the spirit in you represent a man, an adult, a citizen, a Roman, a ruler. Taking up his post like a soldier and patiently waiting his recall from life, says cheerfulness without requiring other people's help, or serenity supplied by others. I like this one, he says to stand up straight and not straightened. And then coming back to the four virtues, Mark
Starting point is 00:10:18 Sirius says, if at some point in your life you ever come across anything better than justice, honesty, self-control, and courage, it must be an extraordinary thing indeed." Says, never regard anything as doing you good if it makes you betray a trust, lose your sense of shame, or makes you show hatred, suspicion, ill will, or hypocrisy, or a desire for things best done behind closed doors. So again, these values that we hold ourselves to, these standards that we hold our organization to, this is what Stoicism was ultimately about and it's what Truman tried to live by throughout his career. He would say that in his long career in politics, he had certain rules that he followed.
Starting point is 00:11:03 Number one, he never handled political money in any way. He says, I engaged in no private interest, whatever, that would be helped by the laws or the committees that he stood on. He said he refused presents and hotel accommodations and trips. He says, I made no speeches for money or even for expenses. He says, I lived on the salary I was entitled to and considered that I was employed by the taxpayers and the people of my country, state and nation. And I think this is the powerful part. He says, I would rather be an honorable public servant and be known as such and to be the richest man in the world. Now this is all the more remarkable because before he entered politics,
Starting point is 00:11:46 Truman was a businessman. After he returned home from World War I, he was old enough that he didn't have to enlist, but he enlisted anyway. He served honorably in World War I. He comes home and he starts a clothing store with his best friend, Eddie Jacobson. Truman and Jacobson is in downtown Kansas City, and the first couple years are really good. He's living high. And then the economy turns, and it quite quickly goes out of business.
Starting point is 00:12:13 It's one of the humiliations and failures of his life. But Truman spends the next two decades of his life paying back those debts. Could have declared bankruptcy. He found that shameful, decided not to. two decades of his life paying back those debts. Could have declared bankruptcy, he found that shameful, decided not to, and he painstakingly pays these debts back. In fact, well into his political career,
Starting point is 00:12:37 he's still paying some of them off while he is a senator. And it's all the more remarkable that he does this because when he enters politics, he enters politics through the Kansas City machine, one of the most corrupt political machines in the United States. One of his other wartime buddies is related to the political boss in Kansas City, Tom Pendergast, and this is how Truman gets his shot into politics. but he decides crazy that he's actually going to serve the people that he's elected to serve rather than the bosses that helped him win office.
Starting point is 00:13:11 He says, I was taught that the expenditure of public money is a public trust and I've never changed my opinion on that subject. No one has ever received public money for which I was responsible unless he gave honest service for it. There's a scene in Truman's life in 1929 as Truman is overseeing the disbursement something like $6 million in road contracts. He is also in court subject to a default judgment
Starting point is 00:13:37 for a $9,000 payment that he owes from the failure of his store. As he is laying out a county road, his mother is taking out another mortgage on her farm, and as that road has to cut through Truman's family property, he decides to forego the reimbursement that he would be entitled to because it seemed like it might be a conflict of interest. And so basically in politics in this time,
Starting point is 00:14:08 everyone gets rich except for Truman. His bosses would describe him as the contrarianist god damn mule in the world because he had this naive notion that politicians are supposed to serve the people and that as he said that money is a public trust it wasn't his and ultimately the reason Truman advances in politics is that the bosses want to get him out of their hair at the local level and they kick him upstairs into the Senate so to speak and it's there in the Senate with his experience watching corrupt local politics that he puts together what
Starting point is 00:14:47 becomes known as the Truman Committee during World War II, which looks at fraud and waste in federal wartime contracts. So long before Doge, with real numbers, Truman saves the U.S. taxpayers something like $15 billion. Multiple generals go to jail for fraud and he holds them accountable. So he saves the U.S. taxpayers $15 billion. But he's not just eliminating waste and the government should be small.
Starting point is 00:15:18 Do you know what he does with this $15 billion? That $15 billion he calls Samuel Rayburn, the House Majority Leader, after he becomes President and he proposes they use that money to fund the Marshall Plan. He says, let's use that $15 billion and save the world with it. It's that money that rebuilds Europe and Japan and all the war-torn countries from the Second World War. And so Truman never gets rich throughout any of this,
Starting point is 00:15:46 but what he was trying to do, he said, is leave his family something that couldn't be stolen, a good name, a legacy that they could be proud of. And this idea that we do the right thing even when other people aren't doing the right thing, politics were openly corrupt at this time. And Truman forgoes all of that, even though he, in many cases, desperately needed it.
Starting point is 00:16:08 But I think that's the point, right? Integrity is hard, it's also very expensive. I think about this with another great, I think underrated American president. When Jimmy Carter is elected president, he puts his family peanut farm in a blind trust so there can be no suspicion of conflicts of interest, as if the powers of the president are ever going to directly impact a small peanut farm in Plains, Georgia.
Starting point is 00:16:35 But he does it anyway because it's the right thing to do. And then when he leaves office, he's over a million dollars in debt, right? It costs him, right? It's a beautiful, beautiful thing though when we see people do the right thing even though it's not necessarily in their best financial interest. Look, there are a lot of these things should be covered by the law. A lot of these things should be standard practices. There are incentives for some of these things too, but the reality is most of this is voluntary. And so when the Stoics talk about justice,
Starting point is 00:17:13 again, they're not talking about what is legal or illegal, or the fact that everyone else is doing it, or that you can probably get away with it. They're talking about whether it's right or not. And to me, that's one of the wonderful things about being an entrepreneur, right? Many of us become entrepreneurs because we wanna be our own boss.
Starting point is 00:17:32 That's great, we wanna be in charge. But when you make that decision, it also means you have to be your own referee as well. You have to make these hard decisions yourself. There's a story about a great Roman who is approached by an architect who says, hey, people can see into your estate. And if you let me do this renovation project, I can give you some more privacy and no one will be able to see in. And he looks at him and he says, actually, you know what, double your fee and get rid of everything. He says, I have nothing to hide. I want people
Starting point is 00:18:13 to see how I live. And this goes back to that idea from Marcus Aurelius that we should do nothing that requires walls or curtains, he said, right? There's something about our desire to hide that usually indicts what it is that we're about to do. And I think this is a question we can ask ourselves as entrepreneurs, right? What would our customers think if they saw how the sausage gets made, right?
Starting point is 00:18:38 Would they still like it? Would it still hold up so well? How would our branding look if we were subjected to some additional transparency, right? What would our customers think if they saw how the sausage got made? And we make these decisions because they're the right thing to do
Starting point is 00:18:57 even though they're scary, even though they're hard. In 1935, the choreographer Martha Graham is approached by an Olympic committee from Berlin. They want her to put on a performance, the upcoming 1936 Olympics. And Martha considers it. She is basically dead broke. It is a huge commission. It is literally the world's stage. And she she turns it down. She says,
Starting point is 00:19:27 over half of my company is Jewish. What would they think? I can't in good conscience possibly perform for you. And they said to her, they threatened her as so often happens when you challenge authority. They said, if you don't come, everyone will know about it, and that will be a bad thing for you. And so you have both the carrot and the stick. And Martha thinks about it and then famously replies, if I don't come, everyone will know why I didn't, and that will be a bad thing for you.
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Starting point is 00:20:35 strengthening our economy, and celebrating the incredible products Ontario sells with pride. Discover what's made right here. Visit supportontariomade.ca. Discover what's made right here. Visit supportontariomade.ca. I guess what I'm saying is that we don't control so much of the world.
Starting point is 00:20:53 We don't control how corrupt and awful and unfair things often appear to be. And we don't control what other people get away with either. But, and this is the wonderful thing about being an entrepreneur, about running your own business, about working for yourself, is that we do control what we do. We control how we operate. We control the standards we hold ourselves and we control who we are. I think about this with the Daily Stoic podcast. Every week I get a list of people who would like to sponsor,
Starting point is 00:21:27 and I have to decide whether I want to accept money from gambling companies or alcohol companies or multi-level marketing companies. I get to decide. That's not a decision that I'm criticizing someone else for doing, but it's a decision that I get to think about about who I want to take money from, right?
Starting point is 00:21:49 And we all have the ability to do this in our own sphere. With Daily Stoke, a few years ago, we started making these challenge coins inspired by the ideas in Stoke philosophy. And long before this Terra 4 we are now going through, we decided that even though we could make them something like 90% cheaper in China, we wanted to work closer to home.
Starting point is 00:22:10 And we used this company called Wendels, which has been in business since 1882. It's still owned by the original family. They actually invented the Alcoholics Anonymous chip that you get after one year and five years and 10 years. One of their employees came up with this idea and it's been a great partnership over the years and most of all though I'm proud of our supply chain. I'm proud of the fact that it doesn't have to go in a container ship across the ocean, right?
Starting point is 00:22:36 I'm also proud that I get to go and see how it's made. I remember one time we went and we saw that each individual coin, as was their standard practice, comes wrapped in this little plastic bag. And I said, hey guys, I don't want to tell you how to run your business, but I don't think we need to put a metal coin in a bag. It's not going to get scratched. That's the great part about metal. And so we eliminate the plastic bags, not just from our orders, but from many of their orders.
Starting point is 00:23:03 I could pick up trash every single day for the rest of my life, and it will pale in comparison to the amount of plastic waste that I eliminated from one decision in my business. This is the wonderful thing about being an entrepreneur, is that your decisions actually have an impact. You have some control. These aren't abstract political, social, economic issues. They are your purview. They are up to you. We make leather editions of a handful of my books. I bought the rights back from my publisher and we make them. And we started working with this company that had
Starting point is 00:23:36 been based in Dallas for many years. And they had a manufacturing, a leather bindery in Belarus that they had run since they had immigrated to America from there. And then, you know, a war breaks out in Ukraine and Belarus has been complicit in that invasion and I had to decide, hey, from a sanction standpoint, I'm totally fine, I can continue to make there, maybe that could change, so there's some uncertainty there. But I just didn't feel good about it. I had trouble sleeping at night, and I said,
Starting point is 00:24:10 hey, let's move it to somewhere else. So we moved it to an equally great company in the UK. I thought, hey, it'll cost a little bit more money, but it'll be better. Didn't cost a little bit more money. It cost something like 200% more. But that's the decision that you get to make, right? And I heard a great expression once that it's not a principle unless it costs you money. It's easy to say, oh hey, I think other companies should do this, or hey, if I was ever in that position,
Starting point is 00:24:40 I would do it this way. But then it's you deciding whether you're gonna use a t-shirt made in a sweatshop or not. It's you deciding whether you're going to electrify your fleet of vehicles or not. It's you deciding whether to provide benefits for your employees or not. It's you to decide what your starting wage is going to be, right? You get to make these decisions. And you have to make these decisions. And they're going to be hard. They're going to be, right? You get to make these decisions. And you have to make these decisions and they're going to be hard, they're going to
Starting point is 00:25:08 be expensive, they're going to be scary, but that's the job. And there's another story about a Roman politician named Helvideus. Helvideus lives in the time of Vespasian, a tyrannical emperor, and he is relentless in his criticism of Vespasian. And as he enters the Senate one day the Emperor stops him and he says you need to stop criticizing me and he says but it's my job as a senator and he says then I will prevent you from going in the Senate and Helvetius says okay but as long as I am a senator I'm going to say what I think is true I'm gonna do to do what needs to be done. And Vespasian stops him and he says,
Starting point is 00:25:47 if you do not stop this, I will kill you. How much clearer do I need to be about this? And Helvidius looks him in the eye and says, you do your job, I will do mine. So this idea of doing the right thing comes up right against the other stoic virtue of courage. It's scary, it's risky, but you got to do it. And if you don't do it, who will? I was reading the news earlier this month. Columbia University is approached by the new administration,
Starting point is 00:26:22 and they say, hey, look, if you don't make the changes we want you to make we're gonna revoke a four hundred million dollar federal contract four hundred million dollar federal contract one hand academic independence on the other right Columbia caves now four hundred million dollars is a lot of money they have a lot of different responsibilities. I get it, it's tough. It's a complicated issue. So what should they have said, right? What should Columbia have said? Well, Columbia has a $14 billion endowment.
Starting point is 00:26:56 So I would say that when you have a $14.8 billion endowment, someone tries to tell you what to do, you tell them to fuck off. We tell ourselves that we're making this money, we're building this business, we're getting to a place of security, independence, where we control our own destiny.
Starting point is 00:27:26 But does that point ever actually arrive? When do we do it, right? The point of an endowment is to protect against things like that, to preserve your security, to protect your future, to allow you freedom to make hard decisions. And by the way, this is a $400 million contract over several years. It is a fraction of Columbia's operating budget. And so we tell ourselves that, hey, I'm trying to make this, I'm gonna get to a place
Starting point is 00:27:55 where in the future I can be courageous, I can make these hard decisions. But that's the insidious thing. We move the goalposts, right? We move the goalposts. And? We move the goalposts. And we don't do what Helvideus did, or we don't do what Martha Graham did, or we don't do what Truman did.
Starting point is 00:28:11 At some point, right? And ideally, that point is sooner rather than later. You have to make those hard decisions where those principles have to cost you money, or they are not really principles. Now, you might be saying, why? Right? principles have to cost you money or they are not really principles. Now you might be saying why, right? Why can't you just do what's best for you? Isn't that what capitalism is? Isn't that what business is? We have investors, we have shareholders, we have the bottom line. That's all very true but I would point
Starting point is 00:28:41 you to the book that Adam Smith, Invisible Hand, the founder of modern capitalistic theory, if you will, you know what book he writes before he writes The Wealth of Nations? He writes a book called The Theory of Moral Sentiments, An Essay Towards an Analysis of the Principles of Which Man Naturally Judge Concerning the Conduct and Character first of themselves and their neighbors. What Adam Smith says in this book is that we should operate as if there is an impartial spectator on our shoulder always, and we have to justify the decision we're making to them. His point, like Marcus Surrealis, don't do anything that requires walls or curtains.
Starting point is 00:29:23 Can we justify this thing to an indifferent third party? Not to our shareholders, not to our investors, not to our number that we're trying to get to, but can we justify it to someone who has no dog in this fight, no stake in it? Can we actually show them why this is a good decision for everyone involved. But look, maybe you're asking still why, why I'm supposed to do, I would point you to one
Starting point is 00:29:49 of my favorite articles. I don't know how to explain to you that you should care about other people. We have a responsibility, right, because what we do affects other people. There are no decisions in isolation. We are all hopelessly, helplessly interconnected with each other. And so the decision we make over here affects these people over here and vice versa. And we have to think about that responsibility. It's all intertwined with each other. Admiral Hyman Rickover, the mentor of Jimmy Carter, founder of the nuclear Navy, he took issue with this phrase that you hear when people say, I am not responsible. He says, really, what they're often saying is, I can't be held legally liable,
Starting point is 00:30:44 which is such a preposterously low standard to hold yourself to. Well, I can't be sued into oblivion for this, so obviously it's okay. There's so many things that are legal, but obviously abhorrent or disgusting or wrong or just beneath us. And he says, though, that from a moral and an ethical standpoint, when we say I'm not responsible, we are correct. Because in that instance, we are irresponsible. To abdicate our roles as leaders, as parts of a community,
Starting point is 00:31:23 as part of this crazy thing called humanity and the world, we do. We have a responsibility. We have an obligation to each other. Every person in this room believes that what you do matters. Why would you have spent all these hours building this business, working in this line of work if it didn't matter? Well, let's act like it. Let's act like it really matters.
Starting point is 00:31:47 As Rickover would say, quoting Confucius, let's act like the weight of the world is on our shoulders, that we have the potential, each of us, to save the world. And what would the world look like if more people acted as if the decisions they made matter? I think about a decision made about 10 years ago, CVS decides to stop carrying cigarettes. Now, people told them, hey, look,
Starting point is 00:32:11 this is gonna be bad for the bottom line. And they also tried to say, as we so often do when people try to do the right thing, we go, in the big scheme of things, it doesn't really matter, right? People will just buy their cigarettes from someone else. And as it happened, in fact, cigarette sales across the United States go down because they're just a little
Starting point is 00:32:31 bit harder to get. CVS has done just fine. I own a little grocery store in the town that I live in right outside Austin, Texas. And I heard this thing about CVS. I'd always been inspired by it. And then I'm looking at the sort of the P&L, the most popular products and what do you know, the second best-selling product is cigarettes. My wife and I are faced with this same choice and so we decided to discontinue them. Not so great for the bottom line. Plenty of customers quite upset. I was surprised by that as well.
Starting point is 00:33:03 So not only do you sometimes do the right thing, but then you get yelled at for doing the right thing. And look, you can buy cigarettes, you just can't buy them from me, right? The decision to say, hey, I'm not going to be a part of this thing. I don't control the whole world. I don't have the power to ban this or magically change everyone's behavior. But I do have the decision, we always have the decision about how much we're going to participate, how much we're going to be a part of it. And if we don't like it, we can decide not to participate.
Starting point is 00:33:37 And again, if everyone makes this small decision, it adds up in a big way. I think about companies that when they experience an economic downturn, when there are setbacks, you know, what do they do? Does the leadership hoard money or does it take care of its people, right? These are the decisions that we get to make. We're not the president, we're not the emperor, but these are decisions that we get to make in our business and they matter. They really matter. They don't just matter in the big scheme of things, but they really matter to the people that they affect immediately. That is to say, your people, your staff, and your customers.
Starting point is 00:34:17 Stoicism can seem like this very individualistic philosophy. It's about resilience, it's about toughness, it's about not being led by your emotions, but One of the key stoic concepts is this idea of the circles of concern. Yeah, sure. We're all self-interested. We all have obligations to our family to ourselves to our business etc But that life is a series of concentric circles the stoic said that yeah, we're in the center series of concentric circles the Stoics said. That yeah we're in the center then there's our family or fellow citizens you know this goes further and further out. The Stoics said that the work of our life was to pull these outer rings
Starting point is 00:34:55 inward and that there was a beautiful madness in caring about people you would never meet or people who have never been born as much or caring about people you would never meet, or people who have never been born, as much, or caring about them at all, right? There's a beautiful madness in caring about them like you care about yourself and the people that you love. This is the concept that you are all gathered here to talk about today too, the idea of Oana, the idea of shared responsibility, of interconnectedness, the interrelatedness of all of us.
Starting point is 00:35:31 Stoics using the Greek word konos, which means the common good. This word appears something like 80 different times in Marcus Aurelius' meditations. So yeah, it is a philosophy about toughness and resilience and independence, all of that. But it's also a philosophy of interconnectedness and mutual affection.
Starting point is 00:35:55 The fruit of this life, Marcus Aurelius would say, is good character and acts for the common good. And I would argue that at the end of your career, at the end of your life, you're not going to be thinking about money. You're not going to be thinking about how big your business was. You're going to be thinking about the impact that that business had. You're going to be thinking about the impact that you had on other people. There's a track by my house
Starting point is 00:36:25 that football player Hollywood Henderson paid after he won the lottery. He paid to rehabilitate the track that he ran on in high school and put these signs up all around. He says, leave this place better than you found it. At the end of your life, that's what you're gonna be asking yourself.
Starting point is 00:36:41 Did I leave this place better than I found it? You're going to be thinking about people, right? You're going to be thinking about your impact on people. Greg Popovich is probably the winningest coach in the history of the NBA, maybe the history of professional sports. He has won a lot of games. He has won a lot of championships. He has won a lot of championships. But the most impressive thing about Greg Popovich and I think the San Antonio Spurs as a whole,
Starting point is 00:37:11 I've had the honor of getting to work with over the years. The most impressive thing to me about Popovich and the Spurs is their coaching tree. What their players and coaches have gone on to do, not just in the game of basketball, but also in the business of basketball. You know, you talk to them about their coaching tree, they don't just point to the coaches that have gone on to win and actually set up their own coaching trees. They don't just talk about people like Becky Hammond,
Starting point is 00:37:37 who have not just broken barriers in the NBA, but then she went back to the WNBA where she's won championships. What the Spurs talk about when they talk about their coaching tree is what their social media managers have gone on to do, and they're ticket salespeople. And they see this organization, this whole institution as a collective effort.
Starting point is 00:38:00 I remember I was riding in the elevator one time at a Spurs game, and the guy is an old man, he's sitting on a stool pressing the buttons in the elevator to take you up to the different suites And I noticed he has a championship ring on and I said where'd you get that and they said when the Spurs win a championship Everyone in the organization gets a ring right the guy pressing the buttons in the elevator is considered part of This team and then what they go on to do when he gets a job somewhere else
Starting point is 00:38:28 or an intern goes on to start their own company in the future, the Spurs see that as part of their success too. And great coaches, great leaders, that's how they judge their success, what they help others do. One of my mentors is the great George Raveling. Nobody really remembers how many
Starting point is 00:38:46 games George Ravling won or lost. He does not brag today that he once led the nation in rebounds at Villanova. Right? His greatest accomplishment is that he brought Jordan to Nike. His greatest accomplishment is the other leaders that he has mentored, the other coaches who have gone on to win even more games and win championships. His leadership philosophy is similar to the one that Jackie Robinson has engraved as his epitaph on his tombstone, that a life is not important except in the impact it has on other lives. So I guess what I'm trying to get you
Starting point is 00:39:25 to think about here today is like, who are you in this for? Somebody opened doors for you, who will you open doors for? And that this too is part of justice and that this too, despite everything that's happening in the world is something that's very much up to us. Who did you bring with you?
Starting point is 00:39:46 Whose potential did you unlock? Whose success did we share? Because that's what leaders do. Leaders make other people better. Now, these situations are going to challenge us. We're talking about some ethical quandaries here today. I understand that they're going to challenge us. Success and failure, right?
Starting point is 00:40:06 Adversity and advantage, right? Success and influence and power is going to put us in vexing moral situations. And so will tough times and tough situations. But the Stoics remind us that this is all a chance for us to practice these virtues. To do things that ordinary situations would not permit, that allow us to reach a plane or a level of
Starting point is 00:40:31 greatness that perhaps we ordinarily wouldn't be challenged to reach. And in fact, Mark Schreile says in Meditations, that is the the superpower of this idea that nothing can stop us from doing it, right? He says they can kill you and cut you with knives and shower you with curses, but how does any of this cut you off from clearness and sanity and self-control and justice? It doesn't matter what's happening in anywhere else in the world or in anything else. We have the opportunity to do this always. We always have the chance to do the right thing.
Starting point is 00:41:09 Now, if I could come back to Truman here quickly as I close, Truman is famously associated as a leader with this idea that the buck stops here. And that is part of being a great leader. That's part of justice and accountability. Hey, I'm the decider. I'm gonna make this tough decision. I have to bear the consequences.
Starting point is 00:41:29 And we need more leaders that do that, that own when they make mistakes, that don't try to push blame around, that don't make excuses, that own when they are responsible for something. That's great. But there is another sign on Truman's desk that as far as I know no photographs of survive, doesn't get
Starting point is 00:41:48 taught to school children, but is in fact a much more powerful and important reminder. And this sign comes from a quote from Mark Twain. It says, always do right. This will gratify some people and astonish the rest. We always have the chance to do this. And in fact, it's in these situations that perhaps are not in our best interest or are challenging or are difficult or are unpopular that we have the chance to astonish people
Starting point is 00:42:15 by doing the right thing, right? We have the chance to astonish our customers and our competitors and our employees, our children, maybe even ourselves, by acting with virtue in a fundamentally un-virtuous world, right? To act with integrity in a world where integrity does tragically seem like an old-fashioned value. And so as I close here, I would just leave you with a thought. Are you trying to be a better entrepreneur? Sure, that's great.
Starting point is 00:42:47 I wish you all the best. Strive to be the best entrepreneur that you can, but are you also striving to be a better person, a better human being, a better friend, a better forgiver of faults, a better resource in tight places, as Mark Sarillo said. Are you striving for not just good numbers, but a good name and good impact? Thank you all very much.
Starting point is 00:43:21 Thanks so much for listening. If you could rate this podcast and leave a review on iTunes, that would mean so much to us and it would really help the show. We appreciate it. I'll see you next episode. If you like The Daily Stoic and thanks for listening, you can listen early and ad free right now by joining Wondery Plus in the Wondery app or on Apple podcasts. Prime members can listen ad free on Amazon Music.
Starting point is 00:43:54 And before you go, would you tell us about yourself by filling out a short survey on Wondery.com slash survey. The Shaw Festival in Niagara on the Lake presents The Lion, the Witch and the Wardrobe. Filled with breathtaking battles, mythical creatures and unforgettable characters. This new adaptation of C.S. Lewis's classic will mesmerize the whole family. Don't miss this epic adventure. The Lion, the Witch and the Wardrobe. This season at the Shaw Festival.
Starting point is 00:44:26 For tickets go to shawfest.com

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