The Daily Stoic - This Conversation Will Make You Rethink Everything You Create | James Altucher (PT. 2)

Episode Date: July 19, 2025

James Altucher and Ryan return for Part 2 to talk about creativity, aging, and why most ideas don’t last. Ryan explains why he avoids personal stories in his Stoic Virtues series, a researc...h skill he learned while working for Robert Greene, and what most writers get wrong. James opens up about his renewed obsession with an old passion and the painful truth of chasing a past version of yourself.James Altucher is the podcast host of The James Altucher Show , an investor, venture capitalist, writer, and an expert in emerging technologies like crypto and AI. Follow James on Instagram @Altucher and X @JAltucherWatch Ryan's latest interview on The James Altucher Show: https://www.youtube.com/watch?v=cTe49rKcAEA📚 Grab signed copies of James’ book Choose Yourself! at The Painted Porch | https://www.thepaintedporch.com/📖 Preorder the final book in Ryan Holiday's The Stoic Virtues Series: "Wisdom Takes Work": https://store.dailystoic.com/pages/wisdom-takes-work🎙️ Follow The Daily Stoic Podcast on Instagram: https://www.instagram.com/dailystoicpodcast🎥 Watch top moments from The Daily Stoic Podcast on YouTube: https://www.youtube.com/@dailystoicpodcast✉️ Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email at https://dailystoic.com/dailyemail🏛 Get Stoic inspired books, medallions, and prints to remember these lessons at the Daily Stoic Store: https://store.dailystoic.com/📱 Follow us:  Instagram, Twitter, YouTube, TikTok, and FacebookSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:30 Love thrillers with a paranormal twist? The entire Oracle trilogy is available on Audible. Listen now on Audible. Welcome to the weekend edition of The Daily Stoic. Each weekday we bring you a meditation inspired by the ancient Stoics, something to help you live up to those four stoic virtues of courage, justice, temperance, and wisdom. And then here on the weekend,
Starting point is 00:00:57 we take a deeper dive into those same topics. We interview stoic philosophers. We explore at length how these stoic ideas can be applied to our actual lives and the challenging issues of our time. Here on the weekend, when you have a little bit more space, when things have slowed down, be sure to take some time to think, to go for a walk, to sit with your journal, and most importantly to prepare for what walk, to sit with your journal, and most importantly, to prepare for what the week ahead may bring.
Starting point is 00:01:28 Hey, it's Ryan. Welcome to another episode of the Daily Stoic Podcast. So back in 2011, I was thinking about leaving my job. I've talked about this before. Robert Greene gives me the Alive Time Dead Time advice. And I choose it's gonna be a lifetime. I'm really gonna work on it. But then I have to sort of stew in those juices. I have to spend six months sort of knowing
Starting point is 00:01:52 I'm not gonna do this for the rest of my life. And I'm about to go off this cliff in not that long from now. And it was a scary time. I told you in the last episode, I showed you this email that I sent to James Altucher. And it's crazy for me to read it back to see that I was saying then that I was anxious
Starting point is 00:02:12 and stressed and impatient. It's also weird to me that I sent this to like a total stranger, someone I didn't even know, but I just read an article that they'd wrote and it had struck me. And James's articles are great like that. He has a bunch of articles that I've thought a lot about over the years.
Starting point is 00:02:30 And a little lesson as we start today's episode, which is like when you feel that impulse to shoot a note or ask a question, you should do it. I mean, my whole life has been changed by emails like that. It's just a habit I've built. Like if I have a question, if I like something, I'm concerned about something, if I appreciate something someone's doing
Starting point is 00:02:54 and it's helped me, I fire off a note. I'll send a DM or an email. I'll find a way to get in touch. And now look, most of the time you hear nothing. The vast majority of the time you hear nothing, but every once in a while you hear back. And that's what I thought was so striking, looking back at this email chain with James,
Starting point is 00:03:09 AltaJer is today's guest, we're bringing part two of the episode. I sent it at April 11th, 2011, 3.58 p.m. and he responded on April 14th, 2011 at 4.01 p.m., like three minutes. And I told him some stuff about American Apparel. And he said, seems like you have a lot of great energy and you're an example of why I think most kids
Starting point is 00:03:28 should skip the college routine and go straight into getting experience. Good luck on your next endeavor. Let's keep in touch. And now I'm just looking at my email here. I mean, we've got emails. Oh man, like 14 years of emails back and forth. And we worked on all these projects together.
Starting point is 00:03:46 I sent guests his podcast, I advised on his podcast. He connected me with people. He sent clients to my marketing business. When I did, trust me, I'm lying. My first book came out, we had like a dinner. Someone threw me sort of a book party dinner and James was there. That was the first time I met him.
Starting point is 00:04:01 And we've been friends, like we've fallen in and out of touch. We text sometimes. We've spent a lot of time together and I've been shaped by his work, but I've been shaped by the advice and the thoughts that he gave me. It's been really great. And you never know where these things go.
Starting point is 00:04:17 I guess that's what I'm saying. I think people think mentorship is this like official thing. Will you be my mentor? No, that's not how James shaped or improved my life. It's because I sent him an email and he replied and then months later I sent him another email and then we bumped into each other and it develops, it ensues, it's not something you pursue,
Starting point is 00:04:36 it's something that ensues like any good relationships, right, they happen slowly over time. That's what they are. And so you never know. And that's why you gotta take the chance. That's why you gotta get them started. Anyways, thanks to James for coming out on the podcast. I've been on his podcast many, many times.
Starting point is 00:04:56 You can listen to those episodes. He's always been a generous supporter of my work. And I try to support his work where I can. I've sent many people those articles over the years. And then we carry Choose Yourself, which I think is one of the best self-help books in the genre. Certainly over the last 10 years, there's a reason it sold super well.
Starting point is 00:05:14 He followed his own advice there and that he self-published it, and I think made a killing on it. His podcast is big, his email newsletters have been big. He's an investor, venture venture capitalist, a writer. He's an expert on crypto and AI. And just a person I really like. I always enjoy watching him sort of develop
Starting point is 00:05:35 and do stuff over the years. You can follow him on Instagram, at Altature, on Twitter, J.Altature, and grab signed copies of Choose Yourself at the Painted Porch. I'll link to that in today's show notes. I would say writing is really hard to do well. And a little bit of the issue right now is everybody
Starting point is 00:05:55 thinks they're a writer because you go, oh, I could write something on and put it on LinkedIn. I can actually have AI write it and put it on LinkedIn. Now I'm the writer. So, but it's actually really hard to tell that story. And we see so many different examples. Let me ask you, so you write, obviously you write these great, amazing books
Starting point is 00:06:14 bringing stoicism into the modern day and you tell it with modern stories. Ideas, I always say ideas piggyback on the stories you're telling. And so you have to be a good storyteller, which you are. But you usually use, almost always I would say ideas piggyback on the stories you're telling. And so you have to be a good storyteller, which you are. But you usually use, almost always I would say, you use great historical examples that are really worth remembering
Starting point is 00:06:32 and you tell in such a way that I remember them. You don't tell as many personal stories, and I'm sure you must've been asked this before, but, and I'm the opposite. When I write, I tend to write personal stories, some historical, but some are most personal. Why don't you write more? I wanna know more personal stories.
Starting point is 00:06:48 I really love the personal stories. I know you, I wanna hear the personal stories. I would say it is deliberate. In some ways it's cheating because I'm saying, I'm picking the historical story has a significance and a weight to it that- History has chosen those stories for you. It's a survivor should buy as a story.
Starting point is 00:07:07 And there's a vague, there's a vague sort of familiarity or myth or significance to it by the fact that it existed, it happened a long time ago and this person accomplished X, Y, or Z. There's just, I'm starting, I'm standing on the shoulders of giants or something, right? Like I'm picked. And so I think because I'm starting, I'm standing on the shoulders of giants or something, right? Like I'm picked.
Starting point is 00:07:25 And so I think because I'm trying to, I'm already facing a pretty strong headwind, which is that I'm trying to persuade people to be interested in an obscure school of ancient philosophy. I'm trying to use every advantage that I can. I always find it super lame when I pick up a book and it starts with like, so I was consulting with one of my clients,
Starting point is 00:07:48 or I was giving a talk to 300 healthcare professionals in Cleveland, I just find it super lame. Right, but do you find it lame because they're talking to a bunch of pharmacists in Cleveland, or is it lame because it just might be poor storytelling? I think it's both. Like my last book was about justice, right? Or ethics.
Starting point is 00:08:10 Do I wanna talk about, you know, me deciding the tip I'm gonna leave at this restaurant that I got poor service at? Is that really the sort of, the raw materials I wanna use to have this discussion about how we treat the little guy or do I wanna pick a story from history where like a great king was treated.
Starting point is 00:08:32 So I think it mostly has to do with the context in which I'm writing or what I'm trying to, the idea I'm trying to be in service of. If I'm writing a book about marketing, I put myself in there because I have real experience, I think I have interesting stories. Yeah, right. That is where you did personal stories.
Starting point is 00:08:48 Yeah, so I think you have to ask yourself, what am I trying to accomplish? And then you think about what's the best means of doing. And this is why ego, I think, is a problem because if what I really wanna do is talk about myself, I'm gonna shoehorn myself into things I have no business in being in or I'm going to act like my stories are much more interesting than they are I think I just decided hey
Starting point is 00:09:14 I'm more interested in these other people for the most part than I am in myself But I think in your writing which is much more personal You you don't just tell your stories aren, oh, hey, let me tell you about this conversation I had. It's usually like, let me tell you this moment my life was falling apart. So there's a vulnerability and rawness to it that doesn't feel like you're trying
Starting point is 00:09:40 to make yourself look good. Right, if you just say, oh, I'm the greatest basketball player in history, that's gonna fail as a story oh, I'm the greatest basketball player in history, that's gonna fail as a story. Unless you are the greatest basketball player in history. Yes. Right, otherwise it's just like bragging. No one wants to listen to that. But I forgot who said it.
Starting point is 00:09:54 I think Carrie Fisher said, no one wants to watch a movie about beautiful people all the time. Yeah. So, but you're right. It's a smart approach where the historical stories, it's like a cheat code. So out of like the six or seven billion people
Starting point is 00:10:06 who have lived in human history, history itself has chosen the 50 or 60 best stories. And you could just tell those even that have been told many times before, but you could tell it in your own angle. And you know, everyone, you know, you know, let's just take the most obvious story of all, Jesus. We know that billions of people think
Starting point is 00:10:28 that this is the best story ever. So if you write about it, you're not gonna, you know that history's already chosen this story for you. Like it's gonna be good depending on your angle. But whereas if you just write about yourself, like you said, it's a very hit or miss. You've gotta be careful and you can have more, you can have more wider range of reaction.
Starting point is 00:10:46 And I think it's about the medium. When I'm sitting down, and this is my point about books versus some of the other ways. If I'm sitting down and writing a book that I'm gonna try to make a very difficult argument that I want you to pay for and then give hours of your life, I'm gonna pick the best, most interesting representations of that idea.
Starting point is 00:11:05 If I'm shooting this shit on a podcast, I'll talk about myself, or if I'm doing a social media video, or if I'm writing an article that I'm gonna send out to my emails, those are very different. Do you know what I mean? Yeah, like I remember when,
Starting point is 00:11:19 maybe this was 2016, or it was right before the 2016 election, you wrote an article about you and your dad having a political disagreement. And we did an entire podcast about just that article because that was important to me, or that was interesting to me because you're someone I read and pay attention to
Starting point is 00:11:35 and how you dealt with this disagreement with someone very close to you who you love, that's something that everybody goes through that and it's interesting. And so I want, as opposed to you writing you who you love, that's something that everybody goes through that and it's interesting. And so I want, as opposed to you writing about, Dwight Eisenhower had a disagreement with his dad and this is how they resolved it. Some categories are more interesting to be personal.
Starting point is 00:11:56 No, no, and I think I learned from Robert that even when you're picking historical stories, you have to be super selective. And just because you know this one doesn't mean it's the best one. And so I just try to go like, hey, here's the argument that I'm trying to make. What is the best way to illustrate that
Starting point is 00:12:14 or persuade people of that? And you have to sort of do that work. And that's what separates like a okay book from a really good book or a book that lasts and a book that doesn't last. I think that's true. And it's particularly a okay book from a really good book or a book that lasts and a book that doesn't last. I think that's true and it's particularly interesting now that because books aren't lasting as long now. Like people don't really read Hemingway anymore for pleasure.
Starting point is 00:12:35 I mean, I will, but I also grew up on classic books so maybe that's why, but I feel like the next generation, certainly the generation after that, when it exists, will not read Hemingway as much for pleasure. I don't know, I would be curious what the sales say. You know what I mean? Like, I don't know, I wouldn't be surprised if they're basically stable.
Starting point is 00:12:56 Yeah. You always wanna be at your best. You want to be able to get elite performance from yourself physically and mentally. And I think that's where supplements can come in. And Momentous is a different kind of supplement brand, determined to bring trust and transparency to a space lacking both. And that's why all their formulas are designed with human performance experts and are NSF and informed sport certified. They're driven by what they call the momentous standard which has become synonymous with the industry's gold standard in quality and efficacy. If you're new with momentous
Starting point is 00:13:41 they recommend starting with the momentus 3, Protein, Creatine, and Omega 3. If you're ready to switch it up to a company who is doing it differently and putting you first, head over to LiveMomentus.com and use promo code STOIC for 35% off your first subscription. That's code STOIC at LiveMomentus.com for 35% off your first subscription. You know, let me ask you a question like sort of related to what we were just talking about. Is Jesus a Stoic? Well, what's interesting is St. Paul,
Starting point is 00:14:17 his disciple studies the Stoics in Tarsus. And then when he gets arrested and he comes before this Roman judge, that judge is Seneca's brother. Oh, really? Yeah. So these things are like, there's a, I do every Christmas I do this email and I go like, he was born in a province of the Roman Empire.
Starting point is 00:14:38 He begins to speak, he speaks and writes about philosophy. It reaches millions of people. He talks about loving your brother. It reaches, you know, in millions of people. He talks about like loving your brother. He talks about treating people with kindness. He talks about, you know, controlling your desires. He talks, I sort of go through all the sort of philosophy of it and then I go, obviously I'm talking about Jesus, right, he's put to death by the Roman state.
Starting point is 00:15:00 He goes bravely. He doesn't hold any grudge. And I go, no, actually I'm talking about Seneca. Cause they're born, they have almost the exact same story. They're born in the same year in different parts of the Roman empire. And they come at odds with sort of sovereign power and then are forced in their dying.
Starting point is 00:15:19 They're given this sort of ultimate test of their philosophy which is like, do they disavow it upon pain of death? And so I think what's interesting to me, sort of studying and writing a lot about that period, is it sort of changes my opinion on the Bible because, you know, you read the Bible and there's parts of it that make sense. And then parts of it, you're like, what is this, right? This is weird and strange. And why don't they just say what they mean? And then if that's the only book of ancient literature you know, you could go,
Starting point is 00:15:50 oh, that's just how they were back then. And then you read Seneca or any of the Stoics or Socrates, and they're just normal people talking about regular life. They're not speaking in riddles. They don't claim to hear voices, you know, and you go, oh, actually, like, Jesus was weird. And it's very discordant. It makes it harder for me to appreciate that message in some ways. In other ways, I appreciate it more. But this isn't the only philosopher talking about this stuff. There were other people who were much more accessible,
Starting point is 00:16:26 much less mystical, maybe even more helpful to people. And we just went with this other myth instead. I've always found that strange. I wonder if it's because back then, Stoicism to, let's say, what was the Greek religion, but we now call Greek mythology, there was a distance of many centuries from the beginnings of the Greek religion to Stoicism. So maybe people were kind of like, okay, those are good stories, but what else?
Starting point is 00:16:57 And I feel like now in modern society now, of course there are a lot of literalists who take the Bible literally, but probably most people are secular and they believe in turning the other cheek, but they don't necessarily believe in every miracle and so on. So I wonder if now we're at that point
Starting point is 00:17:13 where religion needs to be more philosophical because it's hard to take it literally. And maybe back in zero AD, people like Seneca were similarly, okay, well, obviously Zeus doesn't create all lightning storms and I need to understand what the actual philosophy is here. What's also weird, so Hadrian has this boyfriend lover
Starting point is 00:17:35 who drowns in the Nile River or something, right? And he's so bereft and full of grief that he sets up this temple and this cult to his, he like anoints him as a God and they set up this cult that worships like his dead boyfriend. And it becomes like enormously popular, like rivaling Christianity in the early days. Well, who was it?
Starting point is 00:17:58 I never even heard of it. I'm never forgetting his name. But yeah, the point is you never even heard of it. This was just like a thing that happened, which is like these different cults or different sort of adherence to these different deities or figures would sort of take on popularity.
Starting point is 00:18:13 And then some of them kept going and some of them didn't. And so I always think that's interesting that like we just sort of choose which ones thousands of years later, it seems like it all makes sense. But at some point, it was kind of a new thing. Yeah, and it'd be interesting to see why different things survived. Like, why did Judaism and then Judeo-Christianism survive?
Starting point is 00:18:37 Yeah. Like, it was just Israelites were just one tribe of people in Israel, and they were all just fighting it out. And I guess around 900 BC, for a brief period, for several hundred years, the Israelites won. They won all the battles, killed all the other people, and then they wrote down about their gods.
Starting point is 00:18:57 And that's the one. Then they were invaded, and only one small group, the Judea, the Jews, lived and survived and organized, and somehow that group became everything. Yes. And so it's, and like you say though, every tribe, there's thousands of tribes that we never know about again. Yes.
Starting point is 00:19:17 So like what happened? Or like the Odyssey is the myth that survived, right? Somebody wrote that one down. It was an oral tradition that somebody wrote down. And then it's not just that they wrote it down and it survived, it maintained its popularity for 2,000, 2,500 years or whatever, right? Like we only discovered Gilgamesh,
Starting point is 00:19:36 which is a similar epic myth, also really interesting, also a foundational cultural idea for a group of people. But it was basically lost until the 1850s. So it's only had 150, it's not that it's however old that it is, it's however old it is and has remained in circulation, right? So it's that we've been telling and retelling, like Matt Damon's gonna star in The Odyssey
Starting point is 00:20:00 and Christopher Nolan's making it. It's a bad choice. Christopher Nolan is great, but okay. But do you know what, like, then there was a, like Ralph Fiennes is also in a movie about Odysseus that is coming out. Like we've just been retelling this story for thousands of years in every medium possible, right?
Starting point is 00:20:17 And so it's not that it's old, it's that it's perpetually made new that's made it so powerful. Whereas Gilgamesh for 2000 of the years was obscured and unknown. And then for the last 150 years, some people have been reading it. I mean, I would say Gilgamesh is less a story
Starting point is 00:20:39 about survival than Odysseus and Jesus and Buddha. It's still the hero's journey, I'm just saying. and Odysseus and Jesus and Buddha. It's still the hero's journey, I'm just saying. But what I'm saying is that because school children weren't taught Gilgamesh from the year one to the year 1850 is why it's not as culturally salient. It's not that it's better or worse. It's just it wasn't told and retold and retold and told and retold and reinterpreted
Starting point is 00:21:08 and mean something new to each generation. It missed 18 generations. But then I see, so then take your books on Stoicism. They are using this idea of what you just described, which is, okay, how do I take this beautiful philosophy that you personally believe in and bring it into a modern context so perhaps it is taught
Starting point is 00:21:32 and so that it does at least bridge from this generation to the next. And so you tell these modern stories, like here's Harry Truman, here's John McCain, and you kind of, and by the way, which are good choices because you have Democrats, Republicans, you're kind of neutral there. And you bring these stories together to tell this,
Starting point is 00:21:53 to talk about this philosophy, which really is a modern philosophy. It just previously has been told in these ancient ways. Like it's not that obscure, the idea of being a virtuous person and overcoming hardship and doing these. But let's stop saying it in terms of Socrates, you know, taking hemlock and let's put it in terms of,
Starting point is 00:22:12 you know, a prisoner of war in the Korean War and so on. Yeah, yeah, yeah, I'm trying to take the ideas and illustrate them and demonstrate them and put them up for discussion, which is what philosophy is supposed to be, but sort of isn't anymore. And so, yeah, you're supposed to agree with some of the stories, disagree about some
Starting point is 00:22:30 of the stories, raise different questions, or what about this, or, you know, okay, Rockefeller is interesting here, but isn't he also a shitty person? Like that's part, it's supposed to generate those kinds of questions. It's not supposed to be definitive. Which Robert Greene is like such an expert at, like, because he'll take all these historical stories,
Starting point is 00:22:50 some you know, some you don't. And when you don't know them, you're like, oh my God, Xi Xu was the Empress of China in 400 BC, like there was a war. And like, you know, like all these stories that are, so you get this sense that he is such an amazing historian, but then he's bringing into these, discussing these laws of power,
Starting point is 00:23:08 but then there's the opposite side of each story, like the opposite of each law of power, which also could apply. It's just, his books are genius. Well, the big breakthrough moment for me when I was Robert Greene's research assistant is, so he talks a lot in the 40 Laws of Power about the Peloponnesian War and what
Starting point is 00:23:26 predates it, obviously. I was curious, he has this great chapter in the 48 Laws of Power on the Battle of Marathon. And so I messaged him, or I saw him one day and I said, Robert, what book did you read to write about the Battle of Marathon? And he recommended some book by some academic. And I went and I read it. And so I read his thing. And then I went and I read it and so I read his thing and then I went and I read this you know big book about it. When I finished it I was I saw what he did like I saw how this book became these pages and like Brian Coppaman talks about like the moment like the moment you realize you can do it or how it works. That was like a huge breakthrough moment in my career and my understanding of sort of history and writing where I saw the finished product
Starting point is 00:24:13 and then the source material. And I just realized like, oh, that's the magic trick. It's not actually magic. This is how the magician does it. So what was the bridge between the source and the page? I think there was even, oh, I saw how like these five sentences became one sentence. Or that Robert read this, like this academic studied this thing for 30 years, and Robert Greene read it and realized that the critical, like he distilled it all down to the,
Starting point is 00:24:45 he took, he had a take on what this guy's sort of historical explanation, and Robert reduced it all down to this very specific lesson. And then he used the raw materials to tell that story in a way that demonstrates that lesson in a couple of paragraphs. And that's basically the same magic trick
Starting point is 00:25:05 that I do in my books. I read, you know, I have a story about Lincoln in my new book and I thought I'd already read a lot about Lincoln and I went down to write it and I realized it didn't have the material that I needed. And so I went and I probably cumulatively read 10,000 pages on Lincoln. And that is maybe a 7,000 word chapter in the book.
Starting point is 00:25:31 And so- In this coming book, this next book. Yeah, so 10,000 pages to 7,000 words, that's- 7,000 words is still a lot. I mean, that's 20 pages or so. It's longer than I normally do. But yeah, the process of going, like I stacked all the books up, it's like taller than me,
Starting point is 00:25:47 like from the floor to my, much taller than me. And what I was looking for is the sort of essence of like not Lincoln, every biographical detail and every place and thing that he ever said, but the argument I was making about Lincoln as this sort of man who fused both sort of pragmatism and wisdom and understanding of human nature with also this sort of aspiration,
Starting point is 00:26:13 this sort of belief in something better, that's what I was trying to get at. And I had to go consume all this material to get the pieces that I wanted to make to portray, to take the reader on a journey from here to here. And reading this book that Robert recommended and seeing that that's how it became two paragraphs, I just did some, that's what I do every day
Starting point is 00:26:35 is I am reading and finding and developing stuff and then, you know, trying to put it in some form or some story, but that's the magic trick. And it's not that easy because you always have to have a unique take. Yeah. Like if it's not unique, then don't, then no one should read your book.
Starting point is 00:26:55 So like, and Robert does it very well, you do that very well. It's even though it's a cheat code to take these historical stories that have survived, it's to turn it into your own story about this person is still a difficult skill. Well, every writer or every sort of filmmaker or whatever has their sort of thing. It's very clear to me that what Michael Lewis does
Starting point is 00:27:19 is he finds characters. He wants to write about the financial crisis, but he doesn't sit down and tell you about the financial crisis, but he doesn't sit down and tell you about the financial crisis. He finds a handful of weirdos who are his way in, or he doesn't want to talk about a pandemic. He talks about, you know, a bunch of different public health officials,
Starting point is 00:27:35 or he wants to talk about bureaucrats. And he find it's very clear that he must go look, he has an idea for a story he wants to tell. And then he doesn't start until he finds the people, right? And you have to, so that's his thing. He's a character driven, his magic trick is he finds a group of people who you and I would probably not think are that interesting
Starting point is 00:27:59 or pass right over. His skill, what he's honed over tens of thousands of hours is like he can identify who those characters is. He wants to talk about football, he finds the story of the blindside kid, this, you know, and how that position in football explains everything. And that's his genius. Malcolm Gladwell is, you know, he finds sort of counterintuitive scientific research and then he finds stories that illustrates the, but every person kind of has their thing.
Starting point is 00:28:31 Michael Lewis is interesting because his first book, which arguably might be his best book, it's hard to decide, but I loved his first book, Liar Spoker, is about him. That is the personal story. Yes, it's less character driven, but all the other guys are these weird maniacs. Yeah, yeah.
Starting point is 00:28:46 He's, yes, he's more of a character in that book, but he's kind of the, he's more than Nick Caraway of that book. Yes. He's not actually, like Nick Caraway is not the main character of The Great Gatsby. He's looking up at Gatsby and that's what Liar's Poker is. Yeah, that's true. I enjoyed Liar's Poker,
Starting point is 00:29:03 but it inspired a generation of people to like work on Wall Street. To do the opposite of what he was's poker is. Yeah, that's true. I enjoyed liar's poker, but it inspired a generation of people to like work on Wall Street. To do the opposite of what he was trying to say. Yeah, even though he portrays the worst kind of world in liar's poker, it's like everyone reads that, then that's it, I'm working on Wall Street. I gave a talk at this thing yesterday and this guy came up to me and he was like,
Starting point is 00:29:19 I read your book, Trust Me I'm Lying, it's changed my life, it's why I got into marketing. And I was just like like that exact thing, like the opposite of what I was trying to do in that book. Well, I guess it's because A, it's a fascinating world and subculture. Like all of these books also, their characters exist in cultures,
Starting point is 00:29:39 but really more in subcultures, which exist in cultures. And so the Trust Me Online describes this magic. So this is your first book, right? Trust Me Online. I mean, it just came, that's how I met you. It came out. You were at, we had a dinner for that. Yeah, the dinner for the day the book was published
Starting point is 00:29:55 or the week the book was published. And I remember I was sitting next to you said to me, and you said to me about my writing, you said it's like you came out of nowhere. You just started writing it. And I felt it was like you came out of nowhere, because it was your first book that was getting published. So Trust Me I'm Lying also portrays this subculture
Starting point is 00:30:13 of marketing where there is this group of guys, like what you started out as an 18 year old, who somehow know or are creative enough to figure out these tricks almost to, you know, inspire thousands or millions of people to do something. Oh, I'm gonna buy an American Apparel shirt or I'm gonna buy, you know, Tucker's book or whatever. So all the fascinating stuff you've worked on. So are you going to do one more book, you think?
Starting point is 00:30:52 Well, okay, here's a question. This is, you know, I remember I was talking to Robert Greene and I was describing offline something I was doing and he's like, Oh my gosh, this is the best book. You've got to write this book. But now I'm having a problem. I was going to ask you your advice. So I was good at something as a kid, and I stopped doing that thing for 30 years almost,
Starting point is 00:31:13 and now I'm trying to be good as an adult. So it's chess, I was a chess master as a kid. I was gonna say, it's chess, right? Yeah, and I stopped playing for 30 years, and during that 30 years I became successful in a lot of other ways, but of course if you're not doing something at all, you lose ability. And it's a very hard game,
Starting point is 00:31:30 like it requires thousands of hours of discipline to even get as good as I was, let alone someone who's a professional player. But I'm trying now to get the same kind of ranking that I had back then, and you would think it doesn't matter your age, but somehow it does. And the interesting thing is,
Starting point is 00:31:51 because I've now had success in other areas and my life has built up, okay, now I could have, I've had dinner with Magnus Carlsen, I've been friends with Garry Kasparov, like all these people who are my heroes, all throughout, I could be part of their culture
Starting point is 00:32:06 in ways that I couldn't as a kid. But at the same time, I'm just not, no matter how much I study, discipline myself, you know, work on this, get advice from people like Carlson or Carlson's coach or whoever, it doesn't seem like I'm gonna be able to achieve. That seems like that should be the book. If the book ends with you becoming
Starting point is 00:32:26 a great flawless chess player who, I don't even know if people would believe it. I think it should be, there's something about the struggle and then ultimately the falling short and the sort of bitter sweetness of, you got as close as you could, but some moments are lost forever.
Starting point is 00:32:42 I think that's the struggle and the relatability and the essence of the book. Do you know what I mean? If you could just stop what you're doing and become an Olympic swimmer at age 70, like, who's actually going to do that? And who actually could do that? Like it doesn't, the coming back to the thing that you used to love and getting really good at it and learning from it, but also the pain of having lost 30 years of it and the new appreciation, that's all what makes it relatable. Because most people can't just go back and give everything
Starting point is 00:33:16 to an old hobby anyway. So you know what I mean? I think that should be part of it. I do have, sometimes- And that's what I used to, the very next time I spoke to Robert Greene after that, he said, you gotta write a book. I said, I can't, I have no ending for this book.
Starting point is 00:33:28 I failed. Yeah. And he's like, are you kidding? You know, you can imagine the way he talks. He's like, are you kidding me? You know, you did it. What are you gonna be? Like back to turn yourself back to an 18 year old again?
Starting point is 00:33:40 Of course not, you did it. But I don't really know what that means. No, no, I think that is the ending. The ending is life, not a story, you know, not a Disney movie. Yeah. Sometimes I feel like when you're working on a project, you need like a, you need a comp title.
Starting point is 00:33:54 You need something that's like similar, but that's different enough that it doesn't feel like somebody already did it. There's this historian, her name is Nell Painter. And she's a great, she's a historian of like, sort of African-American life. And anyway, she wrote this book called Old in Art School about her, she's like the peak of her profession.
Starting point is 00:34:13 She's done everything you could. She could just sort of live out her life as a, you know, as just a professor emeritus, you know, sort of person. And instead she retires as a historian and she goes back to art school and the book's called Old in Art School. And it's about her doing something similar to Chess
Starting point is 00:34:31 but also different than Chess and like what makes a good painter, right? Like, but she's deciding not just to be an old person who paints for fun, but to like be rigorous and serious about the thing and to go back and get the education and the basis and the skills that she never seriously pursued before. And then to also, you know, be humbled by the fact
Starting point is 00:34:54 that she's this established person starting over as a beginner in a new field. And it's a really interesting book. I think you would like it. I'm definitely gonna read it. But what's interesting to me there too is that you put the word old in the title. So I never realized I was,
Starting point is 00:35:11 I always thought I was young. I always think of myself as, that's why I would go up in a comedy club. I didn't even think twice about starting to do stand-up comedy, even though it's a young person's game. But somehow doing it in the past few years, doing this chest up, I realized, oh, this is the problem.
Starting point is 00:35:28 I'm old. Yes. Like they're young and I'm old. And that's actually the main problem. It's like if I was trying to play basketball again or something, like, oh, I can't do it. I can't jump. So.
Starting point is 00:35:40 Well, like when I met you, I was a kid, right? And I was like, that was a big, my identity was partly rooted in the fact that I was always the youngest person in every room. And now I have some gray hairs and I'm not, and I've been doing this thing a long time. And yeah, you just realize you sort of take for granted parts of your identity that are actually not stable,
Starting point is 00:36:01 that they're changing and the world is changing around you. And that's, I think that's a, think about how much, how relatable that is though, for the reader, because everyone is, most people reading your book are old in the sense that they're not 20, right? They're gonna be, they're having some reckoning with that. Like LeBron James is like one of the last athletes that started when I was a kid.
Starting point is 00:36:29 You know what I mean? And like, so there's this part of life where just all the things from a period in your life, they seem stable, but actually day to day, they're dying and falling off. And then you have these sort of wake up call moments and you go, oh, that's like Seneca tells this story about returning to his childhood estate.
Starting point is 00:36:48 And it's in terrible shape. Like these trees are dying and he's about to, he calls up the overseer and he's, you're not taking care of this place. And the overseer is like, do you not recognize me? Like I was a kid when you were a kid here. We're both old now. And he's like, these trees are dying
Starting point is 00:37:08 not because they're not taken care of. They're dying of old age. This is how the lifespan of these trees. And it's in this moment that Seneca realizes he's old and the same process is happening to him. I just had the same experience. I checked into this hotel in Boulder that I realized I gave one of my first ever talks to.
Starting point is 00:37:30 And I didn't realize that till I was walking down the hall. And the first thought I had is, this hotel is really going to shit. And then I realized, no, this hotel was nice when I was here last, and it's been 15 years. Like, and then I thought, oh, like I'm beat to shit too. You know, like. Yeah, that is the experience.
Starting point is 00:37:52 Like, and I had never felt that before. It really was a wake up call, like in every way. Like the way my brain works, the way my health works, my response to winning or losing, like everything has aged. And I never had that experience before. I never, I always felt like, oh, I've avoided aging somehow.
Starting point is 00:38:11 And now I realized, A, everyone's younger. And B, oh, I just made a move. I remember thinking when I was a kid playing my dad, oh, this is, I would think, he just made an old man move. Now I just made that same type of move. And it's just gross.
Starting point is 00:38:31 But at the same time, it's like, okay, well, what do I do to stop it? I'm gonna stop, completely stop drinking alcohol. That'll help. I'm gonna make sure I sleep eight hours a day and follow all the Andrew Huberman advice about sleeping eight hours a day. I'm gonna, you more, I'm gonna be more disciplined
Starting point is 00:38:49 about studying and the types of games I play and tournament selection. And so you do all these things because you're older, but it's still, and you know more, but it still doesn't help. You're still- Yeah, you're just arresting the decline. You can't actually get back, you're just arresting the decline. You're not, you can't actually get back.
Starting point is 00:39:05 You can just slow the process. And yeah, realizing that you used to be able to get away with not bringing a hundred percent of yourself to something. And then now you, if you're not at your A game, you suck. Yeah, and they all know that, right? Cause it's a very competitive game. And so it's a safe way to practice war.
Starting point is 00:39:26 So, and these younger people, they will kill you in an alley, like if they could. So it's like, they know, oh, just keep this guy going till the fourth hour of play and he's just gonna- He'll fall apart. Yeah. Which is what happens. So unless I win, I mean, I'm not saying I'm horrible. I'm just saying I can't get back to where I was.
Starting point is 00:39:44 No, you have to have a certain amount of self-awareness about this. Or, I mean, I'm not saying I'm horrible, I'm just saying I can't get back to where I was. No, you have to have a certain amount of self-awareness about this. I mean, obviously this is what we just went through with the last president. If you're not aware of your decline as it's happening and you're not able to mitigate it and you're not able to compensate for it and you're not able to ultimately know
Starting point is 00:39:58 what your limitations are, you'll find yourself in an impossible situation. And you also have to know what sort of areas of life benefit with age as opposed to decline. Cause I would say most things decline, but for instance, I was talking to Arthur Brooks who's written a lot about this topic. The peak age of course for mathematicians in their 20s,
Starting point is 00:40:17 like 25 years old, but the peak age for a historian is 69 years old. Right. Because they've- You've lived through history now. Yeah, you've lived through history and you know how to like, you don't have to come up with original ideas, but you're really good at connecting old ideas.
Starting point is 00:40:31 So you can say, oh, this experience in COVID is like this other experience during the Great Depression. So younger people can't synthesize these ideas. You have a larger cumulative base of knowledge. You have these sort of cumulative advantages in some ways, and then you have cumulative disadvantages in the sense that you're tired, your eyes hurt more, you know, whatever.
Starting point is 00:40:50 You have to figure out where that advantage. It's like musicians, you become less cool as you get older, but you actually become probably a better performer because you've done it longer. Well, okay, why with every band though, like let's just take Led Zeppelin or The Beatles or, I mean, and they're like among the two Judas Priest, or performer because you've done it longer. Well, okay. Why with every band though, like let's just take Led Zeppelin or the Beatles or, I mean, and they're like among the two Judas Priest,
Starting point is 00:41:09 let's take them. I just saw them a couple of weeks, a month ago. Really? Yeah. But okay, they're playing their songs from the 1970s, right? Cause that every band it seems has their five year window where they're amazing, they're the best in the world. And then they're never again able to write even one song.
Starting point is 00:41:26 That's what I mean. I think creatively being a musician is not just writing songs, it's also performing songs. Yeah. Right, and so it's like maybe their window, which isn't just raw skill, it's also what culturally you're allowed, you know, you only have this sort of cultural window also.
Starting point is 00:41:42 It's not like if we suddenly decided to value older musicians, they'd have hits. It's that we don't, right? I wonder if that's true, because again, I just don't like, I mean, if Led Zeppelin tried to make a new song now, I probably wouldn't like it. Whereas I love- I think it's both, but I guess my point is,
Starting point is 00:41:58 they might be less great at writing new songs, but they also now have three decades or four decades of performing the song. And so the show is incredible. Yeah. You know, and so what are you optimizing for? You're optimizing for the thing that you're, you know, a game you're unlikely to win,
Starting point is 00:42:16 or are you optimizing for the performance, which is less sort of age sensitive? Yeah, so I guess like the advice to me is, how do I optimize my experience now involving this incredible activity, given my age, given that I probably can't achieve the goals I wanna get, but what can I optimize in it in terms of telling the story?
Starting point is 00:42:41 And I think also the question is, do you love playing? Do you love being a chess player or do you love chess? And you know, and so like in sports, it's like, do you love the game of basketball or do you love being the star point guard? And those are very different things. And if you act, what you actually love is like the sound of sneakers on the floor
Starting point is 00:43:01 and the smell of the locker room and the cheer of the crowd and the strategy and the grind. If you love that, there's lots of ways you can participate. You can participate until the day you die. If you love something else about it, if you love it for more narcissistic reasons, then you only have your very brief playing window. That's the problem.
Starting point is 00:43:20 Like, let's put it in a musician sense. Some musicians might like, oh, I like making a platinum album. Sure. And other musicians might like the whole music thing. Writing is a really good thing because you could always enjoy writing, reading, putting together new stories.
Starting point is 00:43:37 I feel like writers never wear out. And that's, I'm oversimplifying, but yeah, with something that's competitive, take basketball, sport, I don't play, but like Michael Jordan, he clearly loved winning. It's painful to lose. Any competitive sport or game is really painful to lose, no matter how much you love it.
Starting point is 00:43:57 So Michael Jordan, though, he managed to convert that into owning a team, and he did play probably maybe a few more years, more than he would have liked, but it's painful to lose. Here, we need to go in the bookstore because I want to show you a book related to this exact thing. Oh, did we do the podcast?
Starting point is 00:44:12 Yeah, this is the podcast. Yeah, yeah. ["Sweet Home Alone"] Thanks so much for listening. If you could rate this podcast and leave a review on iTunes, that would mean so much to us and it would really help the show. We appreciate it and I'll see you next episode.

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