The Dale Jr. Download - Live at Fan Day: The Past, Present, & Future of Dirty Mo Media

Episode Date: May 23, 2024

Carla Gebhart takes the Lionel Racing stage live at JRM Fan Day to discuss Dirty Mo Media's origin, evolution, and future. Mike Davis, Dirty Mo Media's founder and executive producer, comes out of ret...irement, and Dale Jr.'s long-time friend and spotter, TJ Majors, shares his perspective on the early days of the Dale Jr. Download. Check out Dirty Mo Media on YouTube: https://www.youtube.com/@DirtyMoMedia  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript
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Starting point is 00:00:00 All right, folks, this is the moment you've all been waiting for. Who's ready for some DJD Reloaded? Come on, you're better than that. Come on. All right, I want to introduce our host for today. She is on the show every week. Please give a warm welcome to Carla Gebhardt. Hey, guys, super excited to have you for a live episode of DJD, you're Reloaded. Of course, I'm Carla Gebhardt, and you've already taken a part of all the podcasts that you're already familiar with on the Lionel stage here,
Starting point is 00:00:30 earlier today. But today on DJD Reloaded, we're talking about the future and the past of Dirty Mo Media, where it's been, where it's going, because if you've checked Twitter or X over the last couple of hours, then you know that Dirty Mo Media has a really exciting announcement, a new partnership that's really going to propel them into spaces that they've never been before. So we're going to get to all of that here in a little bit, but we got to talk a little bit more about the past. And so I have a question for those of you listening. Is anybody an OG listener of the Dell Jr. Download? Like, who has been listening since 2013?
Starting point is 00:01:07 24? Okay, I see some hands. So you know about the origins of Dirty Mo Media where it's been. And for those of you that don't, then you're going to get a really interesting history lesson right now. And listen, we already know, we've heard from the fans on Dirty Mo Media, the Dell Jr. download, that you've really been missing Mike Davis. You're calling for him to come out of retirement.
Starting point is 00:01:28 You really want him to come back. So we've heard the request. We understand them. And now we are bringing Mike Davis back out of retirement for one day only. So let's go ahead and welcome the Dirty Mo Media President, Mike Davis. Take your time. Don't break a leg because that's, yeah, not fun. Where do you want me, Carla?
Starting point is 00:01:52 In the middle, right there, center stage. How you doing? I've been better, but I'm doing all right. Yeah. Is this our Lionel people? I think so. Our Lionel, RCCA members? Yeah.
Starting point is 00:02:03 Thank all of you. Thank all of you. It's awesome to have you guys. Lionel Racing, big partner of ours. You know you're opening a can of worms coming out of retirement because now you're only going to hear it more and more that people want you on the podcast. I live a quiet private life. And I would only do it if you were hosting.
Starting point is 00:02:24 Oh, well. And you had a broken foot. Thank you for doing it. Check boxes. Yes, I did do that. You're welcome, everybody, for listening. We got to talk about the podcast. past and we're going to get to the future of dirty mo
Starting point is 00:02:35 media, all of the exciting things happening for this company, all the things that you've been doing behind the scenes. That's why you're not on the podcast anymore because you're working so hard. But let's talk a little bit about where this started. The Dell Jr. Download, 2013, so many years ago.
Starting point is 00:02:52 What do you remember most about that time and just the idea to even start a podcast company? The origins of our Dirty Moe Media Company started with Sirius XM offering us the opportunity
Starting point is 00:03:07 to have a Dale Jr. channel on that platform. All we had to do was pay them for it. I don't know if y'all know Dale. He don't, he broke his rich guy you ever met, right? He's the brokest rich guy you ever met. He doesn't carry money with him. So it's like
Starting point is 00:03:26 we weren't going to do that. But it did sow the seed that they had a lot of fans and we have a responsibility to feed them content. And frankly, I was not, I just felt that the TV broadcast and the stuff, they weren't really telling the Dale Jr. story of a race. And I felt we could do it.
Starting point is 00:03:49 I thought we could do it. That was the origins of the Dale Jr. download. And Dirty Mo Media, frankly. But in the early days on the podcast, I mean, it was called the Dell Jr. download, but Dale was not on the podcast. No, he was not on the podcast. We didn't want it.
Starting point is 00:04:04 He's got to be invited. It's funny because at the time, I mean, I was Dale's brand manager. I was the gatekeeper to his schedule. When people needed Dale's time, like time is currency, right? So I wasn't going to be the hypocrite that goes and eats up time. And I felt like if it was going to be sustainable, then you can't just do the easy thing of saying, hey, Dale, got this idea. All it requires is you to go commit.
Starting point is 00:04:32 this every week. If it was going to last, we were going to have to build a foundation on our own. And if it worked, I knew Dale would come around interested. And that's what happened. But there's a lot to build this whole thing out, even in the early days. I mean, you got some advice to put out some pilots out there. And you had to really think about the direction that this podcast and the company was possibly going to go. Talk a little bit about that. And just those early pilot episodes of when you kind of knew that this thing could really take off and be more. I thought it's so funny because when, did you identify any OGs in this audience? I did.
Starting point is 00:05:14 There are. There are. Raise your hand again if you've been listening since 2013. Really? You've been listening since 2013? You've been, I know you. By the way, I just noticed something, Carla. Will Cronkwright's in this audience.
Starting point is 00:05:26 Do you all know that there's a legend amongst us? I love that. He has been a guest on the Dale Jr. download. Ladies and gentlemen, this is one of Dale Earnhardt's owners. I'm sorry, I'm embarrassing you. But he has a book called NASCAR Redneck. You got to read it. Okay, I just saw you, Will.
Starting point is 00:05:44 It's good to see you, pal. We've had a bunch of episodes, and that was one of our favorites right there. And he wears that good year hat everywhere he goes. I love to throw that. All right. The question was what? Pilot episodes. The early days and knowing exactly.
Starting point is 00:06:01 This could really take off and be something. Oh, my God, Carla, if you only heard our pilot episodes, they were horrible. I kind of want to hear. I don't know where they are. They exist somewhere. So if you were an OG, you remember who was the first host of the download then, right? Taylor Zorzer. And so Taylor and I were the host.
Starting point is 00:06:24 And Taylor had a job at WFNZ and Charlotte. And we went and did those pilots down at the radio. station. We had nothing here. I didn't have a micro, we had nothing. So we did these pilot episodes, but that was where I had spent a year researching podcast. And I say a year, it felt like a year. Talk to a lot of people and we finally were ready to execute it. And we did those pilots. They were horrible. And I went back and listened to some of the first episodes just to prepare for this. man, what a different show that was. What a different show.
Starting point is 00:07:03 It's worth going back. It's all right there. You can still go download it. You should, it's like 27 minutes. We don't even get rolling in 27 minutes these days, right? So it's interesting to listen to. But listen, I thought we had something special from the beginning. Well, you had fans that wanted to know more about Dell Jr.
Starting point is 00:07:24 You got about what, three episodes in, and you started understanding that. people were listening, broadcasts were listening. What was a moment that you really thought, okay, wow, I understand the importance of this? We started, so Dale Jr. was starting to kind of catch his rhythm on the track. He'd been linked up with Steve LaTard. We had been going through quite a dry spell. And Steve LaTart brought this new energy. Steve LaTartre and T.J.
Starting point is 00:07:57 were really, really insightful in those early days. And it became clear that TJ and Steve were really giving us the thing that we thought that nobody else could give us. So these things started to catch steam. Then we started introducing reaction theater. That was not a door bumper clear thing. That was a Dale Jr. download thing. And the call started to pick up. The guest started to pick up.
Starting point is 00:08:23 And then does anybody know, the origins of, remember Dale Yeb? When people say Dale yeah, remember that was kind of a trendy thing for a couple years? That started on a reaction theater call on the Dale Junior download. Some guy called in and said, Dale, yeah. And Taylor and I were just laughing about it. We're like, oh, yeah, man, you know, whatever. And then we were just saying it as a joke.
Starting point is 00:08:47 And next thing you know, like the Fox broadcast said it. Yep. And then next thing you know, there was some shirts. And so it's like, okay, we got something. And now it's a hashtag. So I mean, yeah, you could throw an F in there. You could do whatever with Dale. Yeah, there's a lot of uses for it.
Starting point is 00:09:03 You mentioned T.J. Majors. Do you think we should go ahead and bring him on stage? I am here today for you, your broken foot and T.J. Majors. Well, let's go ahead and bring, of course, Dale's long-time friend, former spotter. You hear him on door bumper clear. T.J. Majors, he was a part of the early days on the Dell Jr. download. Thank you. Thanks for
Starting point is 00:09:25 This is nice to be away from the other two clowns I normally am up in things with We have seats too Did they How did Was anybody here for door bumper clear earlier? I'm sorry Well this is your opportunity to
Starting point is 00:09:39 Pay it back There you go I'm just glad not to be with him right now Well welcome You may You may miss them after a little bit with me You know That's all right
Starting point is 00:09:50 All right TJ We're talking about the early days And you get a call from Mike Davis saying we want you to come on this new show. I mean, what were your initial thoughts about this and really trying to give that insight into his races in those early days? Yeah, well, first of all, my phone rings and it says Mike Davis. I'm always like, oh, no.
Starting point is 00:10:10 But, yeah, I mean, you know, getting the call from Mike to come in here, and we focused a lot of them early shows about just how our race went and what, you know, events happened in the race, and I was there for every lap of it. So Mike got a first row seat to, you know, and I'm sure a lot of you have listened to some of the radio conversations that the guy in here, you know, how animated he is on the radio at times. But it made for good, it made for good conversation. And, you know, Mike had this idea on, you know, starting this show and talking about our race. And it just kept growing and growing and growing. And I went on one time and then he asked me to come back again.
Starting point is 00:10:52 So I guess it was pretty good. Was there anything about that that actually helped you in your job? Like looking back at everything? I want to take credit for helping you with your job. No, I don't think. He doesn't want to give you any credit. I've woke up a couple of times being like, oh, no. You know, is this going to hurt my job?
Starting point is 00:11:11 That came later with door bumper clear. Yeah. But you got inside, Mike, into Dale's races. This was something that was not talked about really on the broadcast. They weren't diving deep enough into it. you were giving fans what they wanted, which was more of Dell Jr., more of Dell Jr. on the track. And then this led to more shows and more podcasts. Talk a little bit about that and the direction that it took even after maybe the first couple of years of the Dell Jr. download.
Starting point is 00:11:36 So in year two, again, if you're an OG, I want to know if anybody, does anybody remember the next several shows that we added? You don't? So I'm even trying to remember. Kelly Earnhardt had a a podcast called Fastlane Family. I love that show. And we had a podcast called Sed Jr. Where we were just, it was just like his press he was doing press conferences every week, so we figured
Starting point is 00:12:05 we'd just make a podcast out of it. And then we had that came a little later. Junior age, and undam restricted. Yeah, that's true. We had a money, we had a render recap. We were figuring out podcasts.
Starting point is 00:12:21 We. One of the first to really do it in the sport and in that section, though. Yeah. Well, I guess. I'm not even sure. Like, we were that oblivious to any of the, we didn't know what success was. We were having fun. Do you remember the first sponsor we ever had on the Dale Jr. download?
Starting point is 00:12:38 I do not. Dale Jr. potato chips. Oh. Do you remember these? I do remember them now. I forgot all about it until I went and listened to some of the early episodes. And I'm like, yeah. We're just.
Starting point is 00:12:51 pitching Dale Jr. potato chips. Yeah, I completely forgot about that. Does anybody even knew that Dale Jr. had his own potato chip? Okay, so I'm not the only one around here. Yeah. I have a question, because I'm sure fans are thinking about this, too. But as the podcast was growing, Dale obviously became aware at some point that this was happening. And then he wanted to maybe start being a part of it.
Starting point is 00:13:13 Talk a little bit about that, too, and when he wanted to come on and how that really probably even took it to the next level. Well, and DJ will remember this, but like the concussions, Dale started missing races with concussions. And I, he actually, let me back up, he started giving us audio. He would record it just into his phone. And this was in year two or three. And he would give it, we would lead off the show with Dale Jr. Right after the race.
Starting point is 00:13:42 I like this idea of him being at home because these were always the best times, right? where we would be we would tj me and dale would travel all over the place and there were years man that it was rough right but we would get back home and we'd crack a beer maybe we'd go to the western town and sit out on the porch there or we'd go to the dirty dome and just you know whatever and it was sort of this decompressing because dale was never a kind of guy that could just go to sleep after a race how could you right you're just so wired and so that was always kind of cool because these guys don't know what the heck just happened when they're right out of a car, which makes the interview so good, right?
Starting point is 00:14:20 That's what we love. That's not an accident. They don't know that they just caused the wreck. And so they do look a little hypocritical. And that's, you know, but like when Dale, now you're sort of processing it. And that's when Dale was starting to put like pieces together. And so what we started doing is having him record audio in his phone. And that's when he's sitting there in his, you know, in his bar or wherever he's at and just putting it all together.
Starting point is 00:14:48 That's what we started doing in the download in year two. And then when Dale came on the show for the first time, he had missed a couple races for a concussion. I think it was during the playoff, right? Like we missed a couple races, right? We missed some races, yeah. There was one where he was missing time, and nobody really knew what was going on.
Starting point is 00:15:07 And we had built up the Dale Jr. download and these podcasts to be a vehicle to be able to talk directly to Dale's fans. and we're like, hey, you don't need to really rely on anybody else to tell your story. We've built a mechanism here that you can do it yourself. Dale Jr., you can go back. I don't know what episode it is, but it's still on the feed. Dell Jr. used the download feed to talk at length about his concussions. This was the first time anybody had ever really heard what the heck was going on.
Starting point is 00:15:42 And we were all still processing it because even we didn't know what to do with it. He would be like, man, the ground is shaking. You know, the ground's moving. And we're like, the guy's losing his mind. What's going on, right? You know, and none of us knew, had gone through this concussion experience. So he uses the download to do that. It planted a seed for us that this is a vehicle in which Dale can talk directly to his fans and he can be comfortable doing it.
Starting point is 00:16:09 It wasn't that long after that he was actually the host of the download. The Gordon subbed in. Jeff's subbed for like indie. I think Jeff ran Indy, and then Alex ran. It all runs together to me. I'm not sure which one it is, but I do know that, remember, Dale had a bad crash at Talladega, and it's where he got out of the car and said,
Starting point is 00:16:31 you know, this sport is bloodthirsty, but then it turns out he missed Charlotte, and he missed, I think. He missed Charlotte for sure. Martinsville, maybe. It was during the, we were in the playoff, but that was it. He wasn't going to be able to... I can't remember what the... I can't remember what it was.
Starting point is 00:16:49 I know that NASCAR wasn't happy with... Brian France wasn't happy with him calling the sport bloodthirsty, but he was... He was concussed and he was, you know, he was dealing with that. If it was that time, I know that there, yes, Gordon was also a fill-in him, because who could remember... Who could forget that, right? Jeff Gordon filling in for Dale?
Starting point is 00:17:08 Yeah, that was... I got a text during the middle of the week from a number I didn't know, and it says, hey, T.J., Jeff G here, looking really forward to work on anything. I'm like... Okay, something, put this on the list, things I never thought I'd get. Blocked. Yeah, blocked. Well, obviously, the Dell Jr. Download continues to offer extra information after races and just
Starting point is 00:17:26 really giving fans what they want. But so many great stories, so many great interviews have come out of this podcast company at Dirty Mo. Mike, what are some that really stand out to you? Some of those interviews that you just will never forget. Oh, man, there have been so many great ones. All right, let me just, in no particular order, Richard Childress, Kenny Schrader, any of the ones, I'll be honest with you guys, any of the shows where people are still trying to cope with Dale Earnhardt's death and they're having conversations with Dale Jr. for the first time, listen, I was in college in 2001 when Dale died. Okay? my first year in the sport was 2002,
Starting point is 00:18:17 so I come in right when everybody's still trying to grapple with life after Earnhardt. I would have assumed that the Steve Parks, Michael Waltrip's, and Dale Juniors were all talking and being there and grieving for, you know, being there and relying on each other. And then the Richard Childress, of course, and Kevin Harvick, and that was not happening. Like, and I didn't know that until we got at this table, right, at the download. And so my, and even Schrader, right,
Starting point is 00:18:44 You know, Dale Jr., unbeknownst to me, is going to take out his phone. We thought the show was over. And he says, I'm going to read something to you, Kenny. And I don't want you to feel like you have to respond to it, but I'm going to read. And I'm like, oh, Lord, we're going to go there. Oh, man. And he reads this profound, emotional thing that he written. And we didn't know it was going to happen.
Starting point is 00:19:13 And he's like, you know, talking about the day and what he saw when he looked in that window. We're all just trying to keep it together at the table at that point. We'll never forget that moment. We'll never forget a moment because healing happened. And it also was a confirmation for me that this thing that we built takes the most introverted, shy person and turns them into somebody that can have long form conversation that also can go there, right? Like go to those things. And would you have ever bet, T.J?
Starting point is 00:19:45 I mean, nobody knows Dale better than T.J. Like, Dale, to be able to have conversation, any race car driver, am I right? I mean, they don't talk. No, and that's, you know, we would be sitting in his living room talking away about things and we'd go down the road and be around someone else and you don't hear a word for him. You know, he's just real quiet. You know, even, you know, at the racetrack, point A to point B, just very, very quiet. But, you know, we get back from these races, you crack open a beer, and he is... Right, with us.
Starting point is 00:20:20 But I'm saying, is that, like, with people that I would have thought they were very part of that Earnhardt story and DEI, it just turns out that they're having conversations that I thought would have had 15, 20 years earlier. Yeah, but haven't. But they had not. And so those are really profound. I mean, those were always ones you'll never find. forget, right? Are there any that stand out to you? Um, and from the guess, yeah, probably that, that one was probably the one I was like, wow, you know, because there, you don't, you know, we don't
Starting point is 00:20:51 really talk about it a whole lot still, you know, there was times, um, you know, I had just moved North Carolina in late 2001, early 2002 and, um, you know, there were times when would be, I'd be in the computer room playing and, and he'd come in there and me and other guy in there racing on the computer rigs and stuff. And, you know, and, and, you know, and, and, you know, He'd come in there and be, hey, you guys, you know, I've been thinking about my dad. You guys come out here and hang out for a little bit and we go out there and get him joking and laughing again and get him back. But, you know, we don't really talk about it a whole lot. And, you know, we watch a lot of memory things and races and stuff.
Starting point is 00:21:25 I've watched thousands and thousands of races. And it's funny because I'm watching it, like, for the first time. And he can tell you what guy, you know, crashes on what lap almost in all these races. He's very knowledgeable about that stuff. But, yeah, I mean, it's, you know, it's definitely a, that conversation there was probably one that it just hits, you know, home. I think as a listener, you can hear the healing happening. I'll give you another one just happened recently. Hank Parker Sr.
Starting point is 00:21:51 Does anybody hear that one? Yeah. I mean, the guy sitting there telling him your dad loved you. He just didn't have a way of showing you. I mean, good grief. I'm a grown man. I got daughters now, man. I'm fragile.
Starting point is 00:22:02 I can't keep it together when you got you talking like that. that. I have a question for the fans out there. Does anybody know the most downloaded episode of the Dell Jr. download? Any guesses? The most popular. I know you know the answer to this. I just, I would have guessed wrong, to be honest with you. I just found out this morning. Who would you have thought it was? I would have thought it was Schrader. Yeah. Sterling Marlin. That's a great guest. Sterling Marlin was a guest. So the answer is actually Kevin Harvig, right? Kevin Harvitt? Yeah, what were you about to guess?
Starting point is 00:22:38 Burying the Hatchet. Oh, you guessed Harvard? Nice. You are going, oh, he's claiming Harvard. No, I know you. I'll talk about the man behind you. I'm saying Snow Cold. Snow Cold, Steve Austin.
Starting point is 00:22:50 Oh, now that was a fun show. That's a good one. Yeah, that's a great one. Bering the Hatchet, though, because there were two times that Harvick's been on in the recent years, but it was when they buried the hatchet. That was the one that was the most downloaded. Is that the one to be honest? Are you talking about that one?
Starting point is 00:23:05 Yeah. It's the only one he saw. There was an awkward time there that I didn't really know existed. Oh my God, yes. And like I remember. We were not happy with him. I remember one time they, Dudryan told me like he was standing at driver shows at Bristol and it was him,
Starting point is 00:23:17 Harvick and Clint Boyer and him and Harvick were like, well, I'm just going to wreck you. And he was like, well, I'm going to wreck you. And Clint's standing there. Well, this is just got awkward. Like a total Clint move. But, you know, I like I didn't realize it was that awkward. Wow. Yeah.
Starting point is 00:23:29 Yeah. We were hurt by comments Kevin made. And the reason why it hurt. was because he had driven here and we were so, like we were so proud of that time in Harvick race for us. He really gave us a jolt. We kind of needed it at Junior Motorsports. And he, KHI closed down and he needed a place to race in the Xfinity Series.
Starting point is 00:23:55 He came here and, man, he brought an attitude and a seriousness. And he was winning races and we just needed it. and he was so much fun to work with and we just looked back at this Harvick like we just thought it was so awesome and then he made the comments you know I don't know that we need
Starting point is 00:24:15 do y'all know what I'm talking about I mean you remember what he said I mean it was not I don't know we got to rehash it it just Dale was retiring and then he sort of made comments about you know implied that the sport was hurting because the most popular driver
Starting point is 00:24:29 doesn't win races and Dale was you know what a handful of races away from being done. And so it felt like, you know, kind of throwing rocks on his way out, hit him in the back. So it was hurtful. And we didn't talk to him until that podcast, which was like two years later. Did you ever picture, I know you've had some of the biggest guests on the Dell
Starting point is 00:24:53 Jr. Download. Obviously, we've got door bumper clear. So many podcasts out now. But did you ever see this, see Dirty Mo Media becoming. this what it is today? Certainly not, but you know what? We are so, it feels like our calling, right? You know, I started with Dale as a publicist. T.J. was a spotter and look, like, we would have, we would have ridden that wave and there's always an end. And we always knew that Dale Jr., you know,
Starting point is 00:25:30 life after racing, you know, we didn't know what that. look like. But for us, when we found what dirty moe media had the potential to be, it it felt like that there was something special about it for me personally. And I don't know about you. I mean, we, we did start door bumper clear. There was just so, I, if you want to know what I'm most proud of, the Dale Jr. download should be successful. It has Dale Jr. on it. There's no business for these hill jack spotters to have an audience. but they built one and they built a huge audience and it is just it's it continues to be just wildly popular and they found their lane they found what their niche is it's not the same as the download so
Starting point is 00:26:18 i i am super proud of what tj and brett started in 2015 i think is when yeah yeah did you know what you signed up for t j back then um a little bit because i like mike we needed somebody that was the complete opposite of me pretty much much. And I'm, and I've watched thousands of interviews with Dale Jr. answering questions and stuff. So I, I've kind of always paid attention to how he handled things. And I was always kind of a politically correct guy. And then Brett's the total opposite. So, um, you know, we started it off because we wanted to argue about things. And Brett loves to argue. And I usually argue to them right. So it was a perfect mix. Um, you know, it was a little, um, I mean, it was, it was entertaining, I guess.
Starting point is 00:27:01 But for me, it was always about vantage points, right? So you have Dale Jr. who was a driver. But I found that the most opinionated people in the sport are not the drivers. It's actually the guys that up at the top that are on the radio, blabber and own. And so now we got that vantage point. Dale Jr. retires and then, you know, gets into broadcasting. And so that's an interesting vantage point that even changed him on how he views a sport. But now I need a driver.
Starting point is 00:27:29 Went after Denny Hamlin, right? because I was just, you know, the guys involved in too much stuff to not be at least curious about what he thinks about stuff. He's also sort of a last of the old guard that still can share an opinion and not be scared about the ramifications that come with it clearly. Because by episode five, he had already found himself penalized by NASCAR for comments he made on the podcast. So the vantage points, that's what I'm after.
Starting point is 00:27:57 And I think we had them covered there. Hey, who's thankful for Dirty Mo Media, right? Yeah. I think that's a good segue, too, to talk a little bit about this announcement with Sirius XM that you mentioned early on and just the future, the direction that Dirty Mo Media is going and the fact that it's not going to change, you're just going to be in different places. More places. If you've accessed any Dirty Mo show, that's still the way you can continue to access it. Nothing changes there. Serious XM really, let's just say what it is.
Starting point is 00:28:34 They bought in to what we're trying to build. They liked us for what we are. They're not trying to change us. That matters to me. We had other offers. And frankly, none of them I was serious about because I felt like that we couldn't actually be us. Whatever you think about door bumper clear, for instance. The thing that you can never say about them is that they're not passionate about the sport, right?
Starting point is 00:29:04 And I don't always agree with them. I, you know, and TJ doesn't always agree with, you know, Freddie or Brett. That's both of the time. Right. But that's not what we're trying to be. We're trying to be, we can have multiple opinions grounded in a passion about our subjects, and we can be honest with who we are and not be afraid to share an opinion. that's why Denny Hamlin was so interesting to me
Starting point is 00:29:29 because he's not afraid of at least owning a thought and if we can build a platform of people that own their thoughts and unafraid to say them come hell or high water no matter what happens on social media or whatever else well then they have a place here for us and Sirius XM likes that and they're buying into us it's a sales and distribution this is the part
Starting point is 00:29:56 where you can nerd out over this. Nothing changes for our hardcore fans. But now people will be exposed to Dirty Moe media in other ways. And that's a thing for me to be excited about. And it's a good thing for our future. And the goal of this, too, is just to grow the sport. That's why Dirty Mo was created, too, outside of NASCAR and the Series XM partnership's only going to do that more.
Starting point is 00:30:19 What ways are we going to see, not changes, but what episodes, like what podcasts are we going to be able to hear on Series XM, at least right away? First of all, they are investing big time and they've really made a big pivot in the past year, two years into podcasts. They have a podcast. They get their own podcast network. Dirty Mo Media will be in that for sure. Dale Jr. Download is going to be on the satellite radio channel, NASCAR Channel 90, starting in early June.
Starting point is 00:30:49 Other shows, we'll see if we can get door bumper clear on there. That one might be a little harder. Yeah. I got to be honest. Everybody doesn't know what to do with this. them. Yeah, I don't, I don't even what to do with them. You don't even know what to do with them.
Starting point is 00:31:01 We'll see with that. Yeah, but listen, it's an exciting deal for us, and it just got announced a few hours ago. So it's been a long time coming. We've been working on it. And what's that? You want it to be uncensored? Do you know what these guys right here would do? Not me.
Starting point is 00:31:19 How many beeps? Yeah, I don't cuss a lot. I got to be honest with you. I think that Doorbumper Clear had all the records in beeps. Uh-huh. I think the bussing with the boys and Dale Jr. just beat it. Am I right, Dalton? Yes.
Starting point is 00:31:31 I mean, these guys couldn't go, they couldn't go very long without it. Hey, is that what you want, uncensored? All right. Let me work on that. I'll do it for you. Is there anything else with the serious XM partnership that we should know? Are the future of DirtyMo Media? More live?
Starting point is 00:31:50 More live shows. We'll get T.J. majors out there so everybody can be. Face for radio. Yeah. But we got into little. live shows last year had a lot of fun we did some fan engagement events uh those were a blast um listen serious xm has a ton of resources that i didn't want to have to buy and we plan to use them that's what i would tell you we're going to plan to use them so Daytona 500 we'll have a bigger presence there than we
Starting point is 00:32:17 ever have so there's a lot of things to look forward to yeah a lot of growth coming for dirty mo media and of course all of the podcast that you already listened to let's give it up for t j may and Mike Davis today out of retirement. And now I'm back. And now you're back in it. So that'll do it for us on DJD Reloaded. Thanks, guys. Thank you all.
Starting point is 00:32:36 Thank you. Check out Dirty Mo Media on Twitter, Facebook, TikTok, and Instagram.

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