Determined Society with Shawn French | Adversity & Mindset - How athletes can MONETIZE their name with Brian Fullmer

Episode Date: February 5, 2024

Summary   The conversation discusses the importance of building athlete brands and the challenges athletes face in monetizing their name, image, and likeness. The guest, Brian Fullmer, shares the origin story of Athlete Narrative, a company that helps athletes build their brands and provides personalized content for social media. The app offers features such as archetypal profiling, daily personalized posts, and access to resources like a recruiting playbook. The conversation highlights the significance of preparing athletes for life after sport and the role Athlete Narrative plays in guiding athletes towards successful careers. The discussion also emphasizes the importance of follower count and engagement on social media and the need to protect athletes' online presence. Lastly, the conversation touches on finding identity and passion in athletics and the benefits of a centralized platform for athlete information. In this conversation, Shawn French and Brian Fullmer discuss the importance of building an athlete's brand and how Athlete Narrative can help. They talk about selling merchandise on the platform and how it helps athletes build their brand and make money. They emphasize the importance of consistency in social media and how Athlete Narrative can provide that consistency. They also discuss taking a chance on yourself and betting on your own success. The conversation touches on the recruitment process and how Athlete Narrative can help athletes get noticed. They highlight the power of building a brand and the impact that Athlete Narrative can have. Finally, they encourage listeners to take action and start building their brand.   Key Conversation Points: Building an athlete's brand is crucial for success and can be done through platforms like Athlete Narrative. Selling merchandise on Athlete Narrative helps athletes build their brand and make money. Consistency is key in social media and Athlete Narrative provides that consistency for athletes. Taking a chance on yourself and betting on your own success can lead to great things. Athlete Narrative can help athletes get noticed and navigate the recruitment process. Building a brand is powerful and can have a significant impact on an athlete's success. Athlete Narrative offers great value for athletes looking to build their brand. Taking action and starting to build your brand is essential for success. Create Your Athlete Narrative NOW: https://ambassador.athletenarrative.com/shawn-french-join   Sign up for Shawn's FREE Newsletter:   https://mailchi.mp/thedeterminedsociety/newsletter     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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but I actually want to go to D1. I might have to be in Juko for a year or two, but I really want to go to D1. So I'm going to go Juko for a couple years. I'm going to continue on the app. I'm going to continue my following. I'm going to continue the hype around me so that I can then drop in to Division I. Southwest Florida is one of the most beautiful places on the planet to live. For those of you that are thinking of moving from other states to come to Florida, or even just moving to a different part of this state, I want you to think of a big, beautiful, luxury home.

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another episode of the Determined Society. Tonight, I have with me an amazing guest, an individual who is just a groundbreaking CEO of an amazing company that is built around helping athletes transition after sport, but also most importantly, nowadays, you know, name, image, and likeness is a big deal. And these athletes need to build their brands online, so that way they can drive revenue sources to them. So they're not starving while they're in college like I did way back in 01 and 03 and get suspended for making $50 at a baseball camp that my coach asked me to work at. So listen, guys, without further ado, I have my boy, Brian Fulmer. He is the CEO of the athlete narrative, which I am partnered with here with us tonight.

So let's give him a warm welcome. What's up, bud? What's up, buddy? I didn't know about that $50. That's a, I'm sure that I'm sure the story behind getting suspended, find whatever for 50 bucks. That's funny. Stop. Got a level. We did funny. I'll tell you the story right now. So my very first year at LSU, I got there. I don't know. It was what, 2000, you know, the fall of 2000. I got injured, right? But right before I got injured and I was out for the whole year, Skip Burtman comes up to me. I mean, Skip Burtman, man. He's like, ooh, Sean, I'm going to need you to work a baseball camp because you're a good boy. I have my cages. They're over there off of Burbank, see? And these little kids. kids. These kids, they need us to teach them how to be good baseball players because then they come here like you did. I'm like, coach, I got you. And I'll give you $50. I'm like, awesome. Cool, man. Like, fantastic. So I'm not thinking anything of it. I go there and I work this camp. And, you know, it was strange to me because I was new to the whole culture, right? I didn't understand

helping kids out yet. It was like the first of very many times that I was in the public eye talking to everybody and just, you know, being a steward of the program, LSU. And work to camp, you know, and like a couple weeks later, man, I get this weird call to go up to the compliance office. I'm like, compliance. What's that? I go, all right. So I go up to the big athletic building. I go there. They start asking me all these questions. Have you, do you have a job? Like, nah, I don't have a job. Have you made any money? I'm like, no, like, what are you talking about? Because they didn't even register to me, man. Like, I had no idea.

I'm 18, 19 year old kid. You don't know any better. You're just literally like, someone offered me 50 bucks. Why not? Bro, 50 bucks is 50 bucks. You know how many drinks at the Tiger Bar that was back in the day in Tiger Land? Like, you know, you go on a Friday night, the first three hours are like free, free drinks, right? You are rich.

50 bucks and the whole evening to blow it on. Absolutely. Exactly. And it's just like, you know, whoever, whatever girl you saw, it's like, don't worry. girl, I got 50. We can drink all night. It's good. So I'm like, no, no, no, I didn't make any money. And they're like, wait a second. You know, we've, we've heard that you worked at Skip Burtman's camp, you know, at the batting cages. I'm like, oh, that time. Yeah, it's 50 bucks, though. It's not a job. But my coach asked me to do something and I went. And they're like,

all right, thanks, you know, appreciate you. And, you know, a couple days later, Skip calls me into his office and he goes, oh, I'm sorry, but you're suspended. I'm like, for what? Like, what are you talking about? I'm suspended. He's like, a whole week, you're out. You're suspended. Like, what did I do wrong?

What did I break a team? Really? He's like, oh, you worked for me at that camp. I'm like, dude, seriously? You hire me. Yeah, so I'm like, what about you? Like, what's going on with you? He's like, oh, don't worry about me.

And so I was suspended that week. The next week, I ended up getting a concussion. So I was out for two straight. weeks, man. It was crazy. Old school NCAA having all of the control and just lording it over everyone over nonsense. Got to love it. You know, you have to love it. And that's kind of what we're here for, right? I mean, that's, you know, kind of how you're not, we're going to think we planned that. We did not plan that. You just said that funny story at the intro. Listen, it's called synergy. It's what it is, right? It's called being in alignment. So let's talk about that, man, the NCAA,

right? You know, it's a necessary evil, right? It's a governing body of, athletics in collegiate sports. And it brings so much joy to people's lives as far as athletes and fans and coaches and everything like that. I can't live without college football and college baseball. I'm telling you straight up, dude, I just can't do it. It drives me crazy when it's not on. And I mean, I'm just a big, big proponent of it. But for a long time, these athletes weren't able to make money. They couldn't build their brands. And, you know, the NCAA, is making an assload of money off these kids. And like, dude, like to a point where there's a lot of people and I'm not even talking about race,

but they're just saying like it's modern day. It was modern day slavery. Right. And here we are now with NIL money. And these kids are able to make profits and money off their name, image and likeness, which I think is great, right? And, you know, the big players, right? The big players get a lot of love.

I mean, I think it was reported that. Bryce Young was a millionaire before he took a snap. Yep, yep, exactly. I mean, that's insanity, right? But you know, you have other athletes that really may not get that love. They're not the top, you know, top tier athletes. So, you know, what if there was a service that they could be a part of in order to push their name out and brand them? And that's where we're here with athlete narrative.

So why don't you tell the audience a little bit about the origin story of athlete narrative and, you know, what you have going over there? Yeah. So origin story is, I wish I was the actual creator, the actual acorn of the idea. I'm the CEO of the company. I was brought in and I've added a whole bunch to it. But the actual acorn of the idea came from one of our other founders. His son plays professional soccer. And they were over in Europe because his son is 15 year old.

He was invited over to Europe to try out for some European teams. He's a legit soccer player. And as they're at these camps, he's noticing several of the other kids out there are not good. Like his son is far and away better than some of these other kids. So he starts like probing some of the other parents that are there because they can't really interact. He's in Barcelona, so they can't really interact with the kids. And he's like, how was this kid over here? How is he even here?

They're like, oh, you don't know. His dad owns a PR firm. Oh. Okay. And they start asking around. They start asking around. And there's about four kids that have no business being there. Okay. But those kids have so much gravity around them. They have so much hype online because they have parents spending tens of thousands and or they own a PR firm that have hyped these kids up. And that these kids are really good athletes, but they're not professional level athlete. But at the end of the day, you are at this point, whether we like it or not, you are who Google says you are. You are who Instagram says you are. You are who Facebook says you are. At the end of the day, you are what is online. So he came back.

from that and he's like man I've got this idea he came to me and one of the other founders who happens to be my brother and we were we both had 17 years in the banking industry um exactly vPs at bank um running some of the largest um mortgage banking firms in america as well as self producing and he's like I've got this idea what do you guys think about this and and we're like oh my goodness I dude I've got an amazing career I've been doing this for 17 years I'm vested I'm everything into this company and you just dropped a game-changing nugget on us. It's like, what are you doing, dude? I had my life planned out.

I had my life planned out. And it was planned out great with the deferred comp and all the fun stock and all the great. It was so good. And then you drop this. And he's like, and we want you to be the CEO. Okay,

here we go. So that, so that's how we got here as it was a, which is how a lot of actual problems get solved is it's a real life situation where someone goes, why don't we solve this? So what he did and what we came up with was this company called athlete narrative, which is we're going to brand these kids. We're going to give them actual

content on a daily basis. I mean, the nuts and bolts of it, it's an app. But number one, when a kid comes in with us, they're going to take a, think of it like a personality test, okay? They're going to come in, they're going to take a test, and we're going to identify one of their archetypes. We've identified 10 archetypes that exist in sports, okay? And they're going to take a test. It's proprietary to us. It's 37 questions, and it's going to spit it out and say, You're, and I'll just make them up, you're an underdog, okay? And it's going to give the pros of that, the cons of that. It's going to give like the blind spots that could potentially come with it.

And then one of the things we're going to do is we're going to provide them with a post every single day that's personalized to them with the through line that they're an underdog. So that they have that natural branding that's just consistent. Because as we started, you know, teasing this out to athletes over the last eight to 10 months as we've been working on this, they all said the same thing. I want to post content. I just don't know what the heck to say. I don't, like, I don't even know where to begin.

We're like, okay, what if we provided you with something every single day that was personalized to you? And all you had to do inside of our app, because this is the big one. The app is tied to all social medias. So all they do is they read it.

They say, okay, this sounds like me. It approve. And inside the app, it goes to Instagram, um, X,

it goes to Facebook. It goes to everything for them. So they don't have to, they don't have to do it themselves. So it's literally just, just, just, just a plug and play for kids, which is huge so that they can get the MIO.

They can get the more exposure because we all know in social media, you're a social media guy yourself. Consistency is key. Is there anything more important? What's more important? Consistency or content? Consistency, dude. I mean,

you have to keep showing up, bro. You know, and again, and I want to jump in here because you said something that was very telling. And it's not just the athletes, creators like myself, like I'm a podcast host. I'm not some guy that just wants to get in front of a camera.

and talk to a selfie and put it out there every day. It is a struggle putting out content on a daily basis. And I know I can go maybe one or two days a week without doing it and be okay mentally about it. But I just know that if I don't, like, I have this weird program in my mind. Like you're going to forget. They're going to forget. I have to be out there, right? Like I have to be out there.

So to your point, like people like me. And I think I made this comment to you the first time we had a phone conversation. I was like, do you have one for podcastos? Like, what the hell? Like what type of are you? Yep. Yep. Correct.

Yeah. Like, I mean, like, can you do this for me? Like, because I don't, you know, I don't want to be able to sit here and curate content all day, right? I want to go out and create interview people like dudes like yourself and amazing women and that are doing great things in sports for, you know, for these athletes. But I don't necessarily want to be worried about what to post and when to post it, what the right, what hashtag to use. Like, bro, that's fucking out of myself. scope, man. No, I don't want to. So, you know, to your point, I think there's, there's a big deal here that you guys are creating for these athletes, as far as just even that is big in itself. Just that is so big. But there's so many other things that you guys have going on in this app. And I just think it's so important to talk to the audience about it. Yeah. Yeah. So like, there's so many, there's so many different features. So make sure everyone fully understands that. They're going to take the test. They're going to get their curated archetype. And that archetype matters because then the consistency and the messaging and the

branding of who you are as a person then matters. So one of the other things we give them access to is our locker room. So the best way we can explain it is think of it like Reddit behind our paywall that's exclusive for athletes. So it's a place where athletes and this is near and dear to your heart where you want to talk and you champion so much mental health. It's a place where athletes can go and actually get resources. So we provide things in there like a recruiting playbook.

So we give them a step-by-step playbook on like, here's actual email templates to send to coaches, okay? Here's how often you need to reach out to a coach. Here's when you do reach to a coach, communicate with a coach. Here's the type of questions you need to ask because a lot of them will get on the phone with the coach. They don't know what the hell to say. Yeah, why? They're 16, 17 years old. They're 18 years old.

They don't know how to communicate. So they don't even know what questions to ask, okay? So we're providing them with all these types of resources and stuff so that we can actually champion them. So our kind of North Star is to help avoid in something that you also talk about as well, is that life after sport that, you know, let's, because when we first talk about this, everyone always thinks we're a recruiting platform. And we always like, no, no, no, no, we are not a recruiting platform. There's plenty of recruiting platforms that exist. That's not us. We'll run side by side with your recruiting platform.

We're not in competition with them, but we are not a recruiting platform. We are a champion of the human platform. We want to take you, let's take, and I like to use this analogy, let's take the really good female soccer player. She comes on to the platform as a sophomore in high school, okay? We have her from the time she's a sophomore in high school to the time she's a senior in college. And all throughout her high school,

we gained her up to five to seven thousand followers. For our high school soccer female player, that's a good, that's a good. That's really good, man. That's really freaking good. And what people don't realize is, can actually get her paid now because people will be like, well, why does that matter? Well, let's say she's at a local, she's a local varsity soccer player. You don't think Bob's Pizzeria wants to pay her $250 to give a couple shoutouts. We provide the platform for her to be

able to do that, okay, to get the NIL money because NIL money is now getting approved for high school athletes. And state of Idaho just approved it. We're in Idaho. Wow, dude. So NIL money is going to high school athletes, very, very, very quickly. And I, like I said, Idaho just approved it, um, that high school athletes can now get N IL money because why shouldn't they be able to monetize their brand? It's, it's their own likeness. Okay. So then again, this, this girl then goes on to play college. She goes to a small, let's call it a juco. She's a, she's a really good. And towards her junior year, she starts realizing, okay, my sport's going to end. But she's been with us from the time she's

a freshman in high school or sophomore in high school. We then start having her take a career aptitude test to figure out, okay, what are you doing after sport? Like, what's your next step? Because there is going to become life after this. And let's say she tests out. She's great in sales. And we help her figure out as well, because that's one of some of the services we provide.

You're great in sales and you've got contacts in the insurance industry. Okay. So we start dripping into her daily posts once or twice a week from the time she's about a junior in college. The time she graduates, stuff about business, stuff about insurance. So when she announces her senior year of college and she now has 15,000 real engaged fans that, hey, I went and joined XYZ insurance company. Please give me a shot on your next quote. She's now monetized all those eyeballs that were on her for the last six to seven years.

And she actually got something out of it outside of a great college career. But now she has something that propels her into life, which is so huge for kids because they get done with sport. And you know that. They go, what do I do now? Like, what's next? It's the most crippling feeling. I remember Caldrell Series 2003. We get beat by Cal State Fullerton game 1, 8, 2,

and then we played South Carolina, and we had swept them that year, right? Like handedly. Like, we were not worried about South Carolina that in that second game. We knew we were moving on. And I was like, okay, cool. I got one more. We're going to get through this, right?

They jump up big time like 8-0 or, you know, 8-2 or something stupid like that. We fight back. We end up losing 11 to 10. we were actually up in the eighth inning and we ended up giving up the lead and then we got sent home. And I remember that feeling, that moment you just spoke about sitting in right field, not knowing who I was. Yeah. You know who I was.

Yeah. Bro. Like, like, I'm like thinking like, I don't know, like, you know, like Ricky Bobby on Talladega nights. I don't know what to do with my hand. I don't know. I didn't know who Sean French was. Sean French was always the baseball player. Sean French, the catcher.

Sean French, LSU baseball player. I rep my identity around this freaking ball and bat, right? And Diamond that, you know, it was, it was crippling for me after that. And I went on a long streak of making poor decisions and hurting people emotionally and just so I can fill that freaking void, right? It was just bad. So, you know, the transition from, you know, life after sport, to me is, I mean, in my opinion, dude. And in my opinion, it is that is the, to me, that is the shit about the whole thing. That is 100% that is that is our North Star that is what's the most ever sure but like the the kids love us because we're making them we're making them kind of small town famous we're getting them NIL money we're giving them exposure because make no mistake about it and you know this from college recruiters the one of the first things they all go to go they go to their social media the second and they go to that social media and where we're going to be having quality content providing.

to them that shows their personality, that also shows the responsibility, all the good things that that just elevates that kid. So yes, we helped you get recruited. Now, I can't change if you got a janky jump shot. Like, I can't fix your jump shot. But what I can do is I can get you more exposed into more places. But what's near and dear to me as the CEO, and I want parents to understand that as well. It's life after sport. And mom, dad, you have spent the last, what, seven, eight years on club teams, traveling every weekend, all this sort of stuff. And then come the sophomore year, freshman year in high school, someone looked at you and said, hey, your child has the ability to play the next level, but you need to get at them exposure.

And every mom and dad goes, how, like, how do I, I don't even know how to do social media. Like, how am I supposed to do that? That's where we go, mom, dad, let us take that. We'll take that. You've invested so much in. You go be the parents. We will grandstand these kids. We will get them NIL money.

we will get the service for most to where it's actually essentially free because we're going to make them enough NIL money to just pay for the service itself. And now you're just going to be mom and dad. And then also we'll teach them proper habits so that when they go into their career, they've got real following. I mean, think if you had graduated LSU with 10 to 15,000 real engaged followers. It would have been nuts, dude. I mean, we didn't have Facebook did, you know. I mean, we didn't. We didn't have Facebook.

But I want to rewind a little bit because we've talked about follower count. Now we're talking about parents and, you know, exposure for the kids. Like parents, if you're listening right now and if you're an athlete, I want you to push pause, walk this over to your parents and push place so they can hear it. Following count does matter. A lot of people say that it doesn't. But let me ask you a question, Brian, would you have contacted me? Would athlete narrative contacted me?

There's a thousand of me out there. I mean, more than a thousand. If I didn't have the follower account I had, if I didn't have the guests on my show that I had, or the engagement most importantly that I have. Yeah. Right. You would pass. So my point is, right, because of the engagement and the follower account I have parents and athletes,

you know, an average engagement rate on Instagram is 2 to 5%. If you're at 3%, you're killing it. I'm at 10.9%. Yeah. So with that said, that magic number, athlete narrative I came up with a deal because of that. we want to help the people in my sphere. Like you guys get 10% off every single month on the membership fee every single month recurring for the lifetime that you are on that app. So I'll put the link in the show notes.

And I know that might have sounded a little salesy to people, but I don't care because I truly believe in this. And it's something that these athletes need. And it's much better than spending $15,000 to get them to a showcase that they probably shouldn't be at. I mean, let's talk about, we can talk about that later, but the fix, we're going to talk about it now. The fix used to be, oh, there's a false showcase in Fort Myers for perfect game. And I love perfect game. I love perfect game for the dudes, for the dudes, right? But you send this athlete that doesn't have that skill level and they get exposed, right?

And this parent paid all this money for the showcase, all the hotel, all the food, all the travel, when they could have been spent in 90 bucks a month. Correct. Correct. Yeah. So, I mean, that's just my soapbox. I'm done. And they're going to actually get real engagement, real followers, and they're going to get it in the communities that they live in. Because that's really what matters is, yes, you can go to that showcase.

You can spend a bunch of money. But be real with yourself. There's only a fraction of them that really should be playing in that. And we'll be super open with it. Listen, the five star of the five star athletes don't need athlete narrative. They're getting found regardless. They don't. And most of them have PR firms already working for them, already doing all that stuff.

Don't kid yourself. They're not running that social media, okay? No. But for the kid that's on the team with a five-star athlete, this is who it's for. It's the kid coming off the bench that's like, you know, I'm good enough to play at the next level, but I actually want to go to D1. I might have to be in Juko for a year or two, but I really want to go to D1. So I'm going to go Juko for a couple years.

I'm going to continue on the app. I'm going to continue my following. I'm going to continue the hype around me so that I can then drop in to Division I. That's really who this is for. This is for the masses. This is now, yes, we've got a few five-star athletes on it because they love the product. But for the most part, it's exactly what you said. It's for the masses.

And it's just making their life so much easier so they can do what they do. Be the student athlete. Yeah, I mean, it's genius, dude. And I think the big thing, the other big thing is like while they're in, you know, high school now, it's becoming approved for NIL money. But while they're in college, dude, I remember sitting there on my couch in Tiger Plaza,

right, in Baton Rouge, Louisiana, call my parents like, I have no more money. Like, I don't know what to do. Like, because I didn't know how to budget it. Sometimes I still feel like I suck at budgeting money. That's why I have my wife because she's so good at it, right? But it's like, um, what do I do?

But now, right, if these athletes have a brand, they can profit off their name, who they are. Absolutely. Absolutely. Like $250 bucks, a post or something like that, right? Like whatever it is.

And they don't have to do it. And that's one thing, like one of the communities that is relatively, and I guess I shouldn't say underserved, but like female sports do not get the attention even close to what male sports do. However, Sean, you know this. Who runs social media? Women. Like, it's for a female to have 50,000 followers, she doesn't even have to be very

good. She can get 50,000 followers. For a male to have 50,000 followers, that's the equivalent of like a female having 500,000 followers. It's so hard. I can attest, dude, I can attest to this. And I, it's sorry to cut you off, but I've been at 57.7, dropped the 57.4 back up. I've been at that for a year. And you know how long it took me to get there a very long time, right? The females murder it in social. It's not even close. So, so for the female athletes, like, Guys, that's how that's moms, dads of the female athletes. That's how they're going to make money in college. That's how they're going to make money after college.

They do some, these posts, and they do this stuff that's in their vein, that's their archetype, that's their narrative, and they stay on point with that stuff. It's not crazy to think just an average female volleyball player is going to have 15,000 followers. And then again, if you have 15,000 followers and you're in a local community, whether you're a division one school or not, you don't think any of the local, local restaurants are going to happily pay you a few hundred bucks for a shout-out. You don't think all these businesses that want to support you anyways, happily will do it because you have the eyeballs on you.

And again, where you're posting every day because we're providing you posts, it becomes very natural. And here's where it even gets more fun for them. When the businesses say, hey, I need you to say X, Y, and Z about us twice a month, those businesses tell us, and we deliver that post to the app for the athlete.

And all the athlete has to do is it approved. They don't actually have to do any of the organic work. We're just taking advantage of the eyeballs that's on them. Again, it's just, they would just be approving a normal daily post for themselves. So it just runs all through our system. So it's taking advantage of the eyeballs that are already on them. It's incredible, man.

It's incredible because I'm starting to see all the pieces just fall into place, right? I see Cags over at University of Florida. He's going to go in the first round this year, right? Big, big lefty hitter. I mean, he led the nation. in home runs last year, I believe. Like, I see things with him on social media at this restaurant, right? And, you know, talking about fan fuel and everything like that.

I'm like, this is amazing. I love seeing a good baseball player that has great character out there getting his. But what I will say is I'm going to go on and piggyback off of what you said about women's athletics. That's where it becomes unfair. That's where it becomes a little bit. it, you know, kind of sucks, man, because they're not getting the exposure, right? Because, you know, not everybody's watching gymnastics. Not everybody was watching women's soccer.

So the dudes, you know, the Jaden Daniels is right, like the major burns is like all those, you know, big athletes, you know, football guys, of course, I'm naming LSU guys because that's how I roll. They're getting the attention. They're getting the money. But what about these girls, man? And what I love about this app is it takes care of that. It truly, it does not cater to one type of athlete. It's all athletes, right? And it doesn't cater to top tier. It's like you said, all encompassing.

And I just want to reiterate it because I know we, I know we said it earlier, but I want the kids and the parents listening. And I really, and what I really want is for them to have some follow through, man, after they're hearing the show. And I'm going to, I'm going to call it out. I'm going to say it because a lot of times people hear something. Oh, that sounds really cool. they go about their little lives and they forget about what they just heard. Guys, this is,

you don't forget about this. You don't forget about this. If you want your children going to a four-year college and learning about business, learning about branding and learning how to become productive members of society post-sports, then this is, this is necessary. Yes. Yeah.

No, absolutely. And that's, again, that's really been our North Star. That's what our passion is, is the life after sport. and we're solving so many of the problems that because of the amount of problems we've solved, we're getting into doors that we didn't even think imaginable.

I mean, we're having entire universities potentially, and they're already, they're in talks with us to almost mandate this because some of the features that we have in there is like we've got a warning system in there. Now we're getting, yep, yeah, I like that one. Speak on that. So there's something that the parents love is the fact that once, like the kids have the ability to edit the post. So let's say we provide them with the post and we'll all just make up,

a post it's they're an underdog hero and it says everyone everyone's journey begins somewhere um here's my journey and then we have a prompt in there that's like hey grab a picture of you as a kid from your camera roll because the app speaks directly to the camera roll of course it does um if they go in and they start editing it we have flags in there that will then give them a warning and then's going to say hold up this is off narrative are you sure you want to post this because you and i both know one bad post lives forever. And we and the kids have the ability to post organically through our stuff. So our AI is able to quickly scan the post that they're about ready to post and tell them, hey, are you sure you want to post us? We're not going to stop them, but we're going to

for sure give them that warning to make sure they can at least think about what they're about ready to post. So it's one of the things parents and mothers in particular love that. They're like, oh my gosh, my kid's never posting outside of athlete and everything. We're like, well, good. That was kind of the thought process behind that. And then the universities, club owners, they all love it because it protects the brand. It protects the universities. It protects the, whether they're a club basketball, club baseball, it doesn't matter. It protects the club because they can't, they don't have a kid going rogue and saying something really, really dumb.

And then he lives forever. I mean, you and I are both old enough that we grew up without social media. I cannot imagine the amount of horrible things I would have said at 16, 17, 18 years old. if I had social media. I would be canceled by now. Absolutely. So it's one of the ways that we want to level the playing field for the kids that like, hey, social media is not really fair for you.

So let's give you some of that power back the same way we talked about earlier, like the NCAA. Let's take some of the power away from the NCAA. Let's take some of the power away from social media companies. And let's give you some guardrails to protect you because your brain's not fully developed. It's not your fault. You don't fully understand consequences yet. So let's protect you, which will then long term just protect your brand.

Yeah, I think it's an important thing, man, because I mean, I see adults on Facebook and Twitter, especially Twitter. I mean, Twitter is a nasty place to be, dude. It's a, it's a dumpster fire. Wow. I mean, like I stop going there. Sometimes I'll post and ghost. Yeah. Like I'm out, right?

That's not my platform. I mean, I have a decent following on Twitter about, you know, 185, you know, 18,000. But like, I don't get a ton of engagement. like I do on on Instagram because I don't nurture it, right? And it's because it's so negative, right? Yeah. But I mean, I see adults saying things that I'm like,

dude, you need to be censored because this is going to come back on you. Like, I don't even know how you can put this out there and like be okay with it. Yeah. You need, it just blows my mind. Yeah.

So the, so the kids initially don't like it, but then they're like, okay, so you're, you're telling me, you're giving me just a quick second thought. Yes.

And that's some of the other stuff we provide in that. locker room is we provide them with decorum on like online decorum online etiquette i know some of this stuff goes without saying but it's good for them to read to to rehear it we provide career playbooks in there as well like helping them like learn how to write a resume stuff like that like what we hate and you you you experience this as well is that like baseball loves you till it didn't need you no and then the second it didn't need you it went have a good one sean and you went what what i thought i thought we were in this for life and they went yeah like we don't need you Young man, there is a new crop coming right before, right after you,

and you're not good enough to go to the next level. So you don't got to go home, but you've got to get out of here. Okay. Yeah, get up out of here. It's crazy because, you know, that hurts, right? And for years, I'm sitting there thinking, like, I hated the game. Like, I was so mad at it. I couldn't even, like, hear the word baseball without throwing, like, wanting to throw up,

like, quite honestly. And, you know, I went out, I think probably two years out of baseball, right? and try to help out somewhere. I'm like, this is disgusting. I can't do it. And it was up, it was,

dude, it wasn't until 2009, no, eight. So five years after the sport ended for me that I could get back on the field, despise it for five years.

And a lot of people say, you know, five years like Sean, dude, chill out, bro, that ain't in a long time. That was my whole life,

people. Like, that's all I knew. Like, I remember swinging a big red bat when mom pitching me with a big white ball when I was two years old.

You know, some memories you just don't, lose, right? And that was one of them. So for me, five years was just a ginormous amount of time. But, you know, it's just, I don't know, it's a tangent, but I mean, you know, it just didn't need me more. It was gone, right? And then it comes full circle, right? The game calls you back. And, you know, I feel like athletics called me back through my platform. And I resisted it for a long time, Brian. I resisted it. Well, at first I started out with athletes. I'm like, yeah, no, this isn't going to work. and then I switched and I'm like, I'm going to go to entrepreneurs.

Like, this is what everybody on Instagram is doing it. So I'm going to go do it. And it went off like a lead balloon, dude. It was bad. Like everything I launched didn't. No one bought. It was terrible. And then I would say, I don't know, man, probably about six months ago, I decided to go all

back, just all in again on athletes. And my podcast and my brand has just skyrocketed since then. because now I fully own it, right? Now I know what my, what my origin story was. I know where I fit in and I'm passionate about it now, and that's what people are picking up on, right?

So, like this is living within my archetype, which I would like to know what mine is, actually. We'll have you test out. We'll have you test out what it is. Yeah, I want to test.

It would be interesting. I'm probably going to say underdog, right? I mean, if I had to guess me, I would guess underdog. Yeah, there's,

there's under, I would have to have them all in front of me, but there's, there's 10. And people are, it's one of those things. People love taking those because they love to be told, here's actually what you are. Because also think of how many teenagers are like, they want an identity. They want. Yeah. So, so to have that and then to have that like calling card that they, they wear of exactly what like, no, this is really who I am. And then everything's built around it. They love it. They love it. You know, it's, it's so funny because I wish, you know, you're talking about, you know, building, building around the athlete, right?

Like I wish I had the ability to show people right now what you built for Jackson Beeman at Missou. Like I wish. I mean, dude, I sent that to him and he, he, he, he messaged me. He's like, what the hell? Like, wow. Like, this is insane. It's like, can we hop on a call?

Can we hop on a call? I'm like, yeah, bro, we can hop on a call. It's a, we call it a radar page. It's so the best way to describe it to people is it's, and in all back of even kind of explain that origin story. So one of our athletes is a, she's an Idaho gal. She's a USC commit for basketball. Okay.

And in the year that we're recording this, you know, it's now 2024, but in 2023, to be a USC commit is a big deal. USC female basketball right now is some of the best of the best, okay? So we brought her on. She helped give some feedback and stuff. And she said, you know, one of the things that really bothered me, she was just really taxing. She was like, I got onto the Adidas circuit, then I got onto the Nike circuit and some other stuff like that, which in basketball, she's over in Europe playing and stuff.

So she's a big deal. She's talking to me recruit in the nation. She's like, what would suck is after these games, all these different scouts, recruiters, they all wanted to speak to me. She was like, and I couldn't physically speak to all of them. She was like, but they all wanted different information from different places. She said, if I had something where it all existed in one ecosystem and I could just simply be like, here, use this.

And everything existed, it'd make my life easier. And we're like, oh, we can create that in like two seconds. So with that being said, what it is is it's a living, breathing thing, but it's a landing for everything about the athlete. So every handle that they have, if they're like a football player, their huddle link's going to be on there, all their highlights, all the articles that have been written about them, all their stats are about them, all the way down to literally like, what is your hype music? Give me your hype music. So that when a recruiter goes to there, to a brand company goes there, to when a scout goes to there, to when a coach does, they don't

have to go to all these different places to find out about the athlete. Everything about that athlete exists right there. Again, that's why we say we don't compete with, I mean, Huddle. Huddle's huge in the football world, huge. We're not, we're not trying to be Huddle. We just bring Huddle in with everything else where it all exists. So it is funny. We created that kind of thinking it was a cool thing. And the athletes, we've even had done it for professional athletes and they go nuts for them. They think it's the coolest thing ever. And we're like, awesome. So they start sharing it with people. And we were, to it as a radar page. And again, that that's all included in the, in the subscription. It's just part of

what we do. I mean, I got to tell you, it's really cool. And for the audience here, that is like on the edge of their seat about this app, like in the services, you know, I was looking at his, his radar page. And at the very top was a link to his merch. Like literally that, I mean, you know, he sends that out to people and there's a way to go buy, you know, shirts like his comeback. See, it's his comebacks. And he's gone through some major injuries. And he's a, dude, bro. Watch. I'm guaranteeing first day for this guy. Watch. He's going to hop on. He's healthy. He's mind's right. And when that ball touches the barrel, it's different. It's different. I'm telling you. And the best part is is nobody knows. And he's going to sneak up on some people.

So he has a shirt that's the comeback season. I was like, dude, I got to get that. But the cool thing about the radar page is it truly mirrors what the athlete narrative truly is. helping kids build their brand, bring money to the table for them so they can not be stressed so they can, you know, and learn, I mean, dude, let's face it, they learn about money now. Like, it's an educational experience. So, you know, the fact that you guys put, like, I never told this to you, like, I didn't call you and tell you this or text you. I said it was sick and I'm blown away. And so to Jackson. But what really impressed me is the fact that you guys dug deep enough to see that he had merch and you put it right there on the front. Yeah.

And that's also one of the things we want to help the kids be able to sell their own stuff. So this USC commit, she's working with us to design a sweatshirt. So that's just something that we offer. And it will be sold on her radar page. She'll keep the majority of the profits. It's part of what we offer. So once the subscription, once the follower gets to a certain count, then we approach the athlete and say, hey, do you want to, because we've got cheerleaders that are designing sports bras. Great.

You want to sell a sports braw that's the specific. to you. Then we've got we've got hoopers that they want a specific hoodie. Great. We'll design that to you. And it's theirs. It's their brand. It's their logo. And it's in conjunction with athlete narrative. So that's just what we do. That's so sick. Dude, what's the follower count that they have to get to in order to do that? Most of the time we want to see it around like 3,500 to 4,000. Otherwise, we're just wasting the kids' time. So, which is okay, because if they start by the time they're a freshman, sophomore in high school, we're going to have you there by the time you're for most of them. We're going to have you by there easily by the time you're a junior. So the time you're a junior, senior, senior, in high school, we'll be able to sell your actual merchandise. And we'll help, we'll help them kind of determine what makes the most sense.

Because, yeah, if your kid has got 150 followers and you want to start selling merchandise, we're not, we're not there yet. We got to crawl before we can run. But that's okay, that's. Yeah. So it just depends. But I mean, that's the encouraging part, though, Brian, because a lot of times you get out there in this abyss and you're like, okay, I got to build this brand, this online brand. Well, how the hell do I do? do it. Where? How do we know?

Yeah. What do we start? Like, like, like, brother, like, when I started this in 2000, 20,

I had like 800 and something followers. Yeah. Bro. That's almost a 50. What is that? That's, that's almost a 50. That's,

that's a 50,000. But everyone know. 57,000, 56,000 follower growth in three years. And I didn't know what I was doing. But it also, I got lucky. Pays a,

part of it's probably luck, but a lot of it's probably luck. But a lot of, of it's also just consistency. People don't realize that, that like, your payoff doesn't come. Your payoff doesn't come. Like, getting to 57,000 doesn't happen overnight. It has to happen day in and day out, day in, day out. We were talking to another athlete who got recruited to a huge football for a huge football full ride. And he was talking about, oh, how amazing signing day was, I was like, I don't know why you referenced signing day.

He's like, what are you talking about? Like, you tell the story specifically that everything changed with you when you were a sophomore in high school and you dropped all other sports and you went all in on football. I said, that's the day you got recruited. Like, that's your signing day. Your signing day is when you decided to go every single day at this and the consistency. Now, the consistency paid off then, but that was your signing. The same thing I would say to you.

And that's why we exist. The hardest part in social media is the consistency. We will deliver that consistency to you every single day. So you just simply hit a prove. It just makes their life that much easier. Yeah, it's so funny because I remember going down the interstate when I was thinking about the determined society. It was just a Facebook page, dude. I just wanted to provide a Facebook page for people to get motivation from.

And then it turned into this, right? And I had no clue what I was doing. I remember going down a 75, you know, I 75 North and my, for some reason, like it just chamber just unlocked in my brain and exploded. Like I was like, I was like smelling colors, bro. Like I had to pull over and I call my wife. I'm like, holy shit, baby, listen. Listen. I mean, dang, dude.

I was like, baby, I got to talk to you. You got to let you know, you got to tell me if I'm crazy or not. And I told her all the ideas, right? And a lot of them have come to fruition except the clothing brand, right? And I did do some merch and things like that. And I sold a little bit of it, but that wasn't my focus at the time. And so I was like, yeah, I'm going to do this podcast. I'm going to do it.

I'm going to do it. Tell me I'm crazy. And she goes, you can do whatever the hell you want. You're going to succeed. Like, go for it. She goes, you haven't failed at anything. I'm like, why fail a lot? She goes, but you know what I mean.

You're going to make it work. I'm like, all right, cool. So I figure out how to do a podcast. I reached out to my friend Natalie back in the day. I was like, hey, how do you start a podcast? Just curious. And she sent me like a YouTube link of her explaining how to start a podcast. I'm like, oh, cool.

So I go to the Anchor app, like not even thinking. I get my iPhone. I'm in a hospital parking lot at work, right? And I'm like, okay, I'm going to start a podcast. I'm going to call the determined society. And, you know, and then here we going to go. And then, you know, that was the moment. That was the moment that I started.

And if I, if I fast forward it to now and I say like it's about this moment, it's really not, right? It's about all the, dude, there was a lot of tears shed in the last three years, dude. It's been hard. It's been, it's been difficult. It's been nasty. But it's also been one hell of a ride. And we're just getting started. Right.

And, but you're right. Like, it was that moment. It was that moment I decided to bet on myself. And that's what you're talking about that football player did. Yeah. Oh, absolutely. So moms, dads, kids that are hearing this, you don't get recruited your senior year. The freak athlete does.

You get recruited your freshman sophomore year, your eighth grade year, when you really determine, okay, now it's time, we're going to start getting serious about this. That's how you actually get recruited. The freak athletes, like, they're going to get found out. But the vast majority of us, we don't get recruited that way. That's not how it works. Wasn't my story. Wasn't my story.

No, you've got to add something. like an athlete narrative to your toolbox and everything else that you're going to do. And it's that it's that daily, it's that daily grind that we provide. Dude, back in the day, we used to have this guy that would come into the house and he had his little binder. I don't know if you ever had seen that guy. It was like everybody, everybody had a guy. And he was the recruiting guy.

And he would flip through his book. He'd come in. He would talk to you. Like being genius business plan, I don't know what the hell he did. It didn't help me with anything. And anybody I knew didn't get anything out of it. But the idea, like people knew back then in 1994 that this was needed, that kids needed a way to understand, and parents needed a way then to understand how the recruitment process went and what to do and what not to do, right? But it never came to fruition.

And here we are in 2023. Well, shit, it's 2024. Now, brother. Dude. Hey, listen, we're all going to make that mistake. Remember, like, thank God we don't have to write checks anymore, right? Like how often did you write the wrong like year on a check? My wife did.

My wife, when she spent the money, I make the money, man. Don't give that man a checkbook. God almighty. Oh, dude.

So no, I mean, like that's the thing, man. This thing is needed. And I just want to reiterate to people who, you know, this resonates with again,

10% off lifetime. You got to click on my link though. I got to warn you, if you go to their website or go to athlete narrative, of any other way other than through my link. You are not 10% off. I think I'm one of maybe two or three people in the country that have that 10, two.

I'm one of two. One of two people in the country that have 10% off, right? Because of the value that this app is. They're not discounting it. But, you know, your boy, your boy got hooked up. So you, yeah, use Sean's link. Because if you come directly to me, I'm not giving you the 10%. I'm full popping. I'm full popping you.

I'm full popping. And there's no way for me to do it. So use Sean's link. That's why he, he negotiated pretty hard to get it. And we went, all right, Sean,

we'll get, all right, fine, we'll give it to you. So, but that I wasn't, I wasn't that hard. I mean,

it wasn't that hard. I didn't put the screws to you. That's the power of, uh, followers. So like parents use that as a thing. You get, you get your kids followers.

They can start having clout. They can start making some demands where you go, all right. He's got a real engagement because you're crazy. You don't think we did some back research to see what your real engagement was to see how many was fake. How many were real? And we're real. And we'll get.

Of course you did. Of course you did. And that's the thing, man. And like it's so funny because at the beginning of the show you said Google, you are what Google says. You are. And dude. And like, and I want people to use this as encouragement, right?

Because I remember Google told me I was nothing two years ago. Yeah. Like nothing. Like maybe like my Instagram page because of, CEO on Instagram so high, but then my website started showing up. My, my Twitter started showing up. My LinkedIn obviously showed up. So like, but yeah, man, it's like, and that means something to me, like when that's noticed because there's a lot of, you see some people out there. They'll, they'll pump in, you know, like all the fake shit, like all of it. And we've all come,

you know, susceptible to that at one point in time. I did when I was younger in my social media journey. And then I realized like, wait a second. No, this is like almost like lying. I can't do this. You know, there is a certain game to be played with social media and you have to know it, right? But, but, but dude, yeah, man, like what you see is what you get over here. And, you know, it's just, it's nice to be noticed. And it's, you know, to me, you know, I want to build this brand to where, you know, like you said, you're, you're taking these young athletes and turning into local superstars, right? Like, that's what I mean, I love when I go out and people see, I see people in like the public grocery show, like, hey, dude, are you that guy? Like, I don't know.

Like, what are you talking about? Which guy? Which guy are we talking about? I mean, did I date your daughter way back in the day? And she's pissed at me? Like what? I mean, like, and then I realized like, wait, this isn't Baton Rouge. I'm safe here. This is fine.

But no, they're like, hey, we've seen you on Instagram. You know, we've seen your Reels. You know, your podcast. We've listened to sometimes. And it's really cool. Like one of the coolest things, man, I got to tell you. And this is the power of brand building. When I was going through the application process for TED Talks, right?

They, they, they, I put my application. in for Babson College and then they, you know, said, hey, let's do an interview. They did a Zoom interview for me. And then it was a young man that just graduated, right, or within a few years. And then a woman that is on faculty there. And a young man, his name, I remember, I think his name was Greg or something like that. And, uh, dude, he was actually a listener of my show. Oh, that's awesome. And so yeah, I got accepted. Like I locked down the talk. It's a March 23rd. Just saying you should probably come up. But, you know, it's in, where, where is it at? Babson College, Massachusetts.

Okay. But I can't remember. Where are you originally from? Cali. Okay. That's right. That's right. That's right. You're a west coast. You're a west coast guy, but you went to college down at LSU because I was like, you, you have zero accent. Like you, like, like, depends who you're talking. It depends who I'm talking to. Yeah. That's, I mean, people, because I'm a born, born and raised Idahoan. Um, so people think we have accents. And I'm like, no, I actually just speak properly. Like I speak. Like you guys say the word's weird.

So anyway, sorry, sorry, total. No, you're good, dude. You're good. It's just funny because, you know, I do. It depends who I'm talking to, right? Like, I was talking to, you know, I met, I met, met a new friend this past week, major burns safety for LSU. We got on the field for my son after the, during the bowl game.

and linked up with Major Burns is just one of the nicest kids I think I've ever like literally ever met. And, you know, I was talking to him on the phone today and I heard my, my, my Baton Rouge come out.

Oh, really? Quite a bit. Oh, yeah, dude. I mean, it can come out like that.

What's that? We're back in your element. You were talking to, talking to someone at LSU? Oh, yeah. Yeah. Yeah. Yeah.

But I mean, like, if I'm talking to somebody from California, doesn't come out. It, you know, I don't use the same slang as I used to when I was in California, but I do say y'all, because I'm in southwest Florida, say y'all. But you say y'all with dude, which doesn't make any sense. Dude, dude, dude, dude is West Coast. Okay, so I do. So I guess I do. See, like, you're throwing y'all and dude in there, but, but like, the dude is west coast. Dude, like, no matter who you're talking to,

you just got male, female, everything's dude. It, like, was that dude? And it's also, hey guys. Yep. Hey, guys. That's, yeah. The one thing I don't ever do is like, again, it's like hella, like hella. Like that's how cool, man. I can't tell you how many business, whether it was in banking or, or, or, or any of that where you, where you throw a dude and then you'd have someone look at you and just be like, that's just, like, that's just Cali. Yeah, just Cali.

It's up, dude. So, man. Yeah. And I'm not Cali, but we, we do that same type of thing. Everything is dude. And now, now the kids use the bra. My daughter uses my daughter. Brough.

Yeah. It was bra. Now it's brough. Yeah, bro. Yeah. I'm like, baby, stop, stop saying, bro. Like, you're like, I'm dad. I'm not, bro.

Oh, my God. My five-year-old dropped that on me the other day. Bro. Lovely. Like, wait, wait, what? Okay, cool. All right. Cool, cool, cool, cool, yeah.

You're clearly switching schools. Yeah, I got, I got cold old man for the first time. My 11-year-old son, he and I were golfing on a simulator last night. And he kept hooking him left. I was like, bro, I know exactly what you're doing. Like, you're just not staying in. long enough you need to hold your hands and I give him the technicality and then he strikes it. He looks back and he's like, apparently old man still knows what he's talking about.

And I'm like, what did you just hit me? You just hit me with old man. Okay, cool. Is that like, is that your way of saying thank you? Yeah. I mean, is that, yeah. That's his way of saying, saying thank you. And all right, old man.

Okay, cool, cool. Call me coach. Call me coach. Coach dad. I just laughed. I don't think I'm old enough for you to refer it. But okay, maybe I am. That's so funny.

man. That's so funny. Look, dude, I just want to thank you again. We're going to land the plane here. But, you know, can you tell the audience before we let you go, of course, we'll have the links in the show. But, you know, tell people where they can find the athlete narrative, Instagram, what the handle is and all that good stuff. I don't want to say website because I don't want them signing up without the link. Yeah. Yeah.

So the Instagram is literally just athlete narrative. It didn't exist, thankfully. So that's the Instagram. Find us on there. The website is athletenarrative.com, but again, use Sean stuff because you're not going to get the discount. He's literally one of two people in the United States that have that 10% discount. No one else has that 10% discount. So I know that sounds sales gimmicky, but it really is the reality.

Use his code. And I would highly suggest give it a try for a few months. You're going to see the value in it. We've got it priced very, very competitive. frankly and Sean, I think you would probably attest to this. We could get away with probably triple the price for the amount of stuff that we're actually offered. I think so.

I mean, probably possibly more because of the value because you're cutting out a lot of different things. I mean, people got to understand, you know, when you, when you deal with social media marketing and building a social media brand, these social media individuals are going to hit you for probably like 18 grand for three months. Easy. Like you're, I mean, like, dude, it's in, and obviously, this is nowhere even near that. So the amount of service and everything that they're getting within the app, I mean,

it's almost criminal. I'll tell you, I'll tell you a quick story before we go. I had for years, I was a VP of, like I said earlier, one of the highest producing mortgage banks in America. We were massive. We did. Our market share in the Pacific Northwest was massive. And we brought in a social media guy who was awesome. I did. I looked. let her do a little bit for me personally, but I didn't share a lot of my personal life because I was a loan officer as well as a VP and letting real estate agents know that I was far wealthy and far more successful than them didn't bode so well. So like I would have to kind of hide. Everything was about the brand of the branch. So anyway, she came in, ran that stuff, but,

but we are offering probably five times what she actually did for us as a company. And she was on salary for over $6,000. And that, like, that's normal for $6,000 a month is what you're saying. Correct. Yeah. And our service. So I've had multiple employees in that role over the last 17 years. And that's part of what spurred this where we went, we can actually do this for a fraction

of the cost. And we can make this so much easier. Yeah. I mean, like, yeah, you guys are priced well. I mean, ridiculously low, in my opinion. And, you know, there's a ton of apps out there that these big influencers are pushing. and there's zero value in the app, dude, like zero. And they're charging people like $299 a month.

Yeah, there's nothing there. Yeah. And we're not even close to that on an athlete narrative. I just want to be clear on the air. We're not even close to that. No, we're 100 bucks and 90 bucks for anyone that uses your stuff. And the fact that it posts for you, that alone is massive for people. That alone right there is worth probably 400, 500 bucks a month.

Because they don't have to do anything. Why do they do it every day? Like, I don't want, you know what I mean? Like, I know, I know the pains of it. And, and I know how scattered, you know, being a father and a husband and like all the other things that I have going on that you know about. It's very difficult, you know, to sit there at times. Like, okay, what's this, what's this caption going to be? It's like, I'm almost like, you know, the guy from Dumb and Dumber with his foot on fire asking for phone numbers, like, for God, for God's sakes, give me the answer.

Like, I can't, I can't handle it, man. Like, it's a lot. So there's a lot of value there. So everybody, you know, listen, you know, research it. You know, it's in my, it's in my link me bio on Instagram at Deshaun French. You can go there for it or you can simply just click the show notes right here. Go to it, check it out, you know, sign up. Give it a whirl.

I mean, you're going to spend $90 on Uber Eats tomorrow anyway. You might as well do something that's going to build your brand and help you be successful in life. So, you know, Brian, just dude, thank you again for coming on here. late at night to hop on this on this show and and give value to my audience and I love what you guys are doing and for the record you know I wouldn't be a part of it if I didn't really believe in you guys and the brand so I'm just grateful and so thank you yeah absolutely man I appreciate you letting us come on here oh yeah man so hey with that being said guys you stay you stay cool get your shit done tomorrow make sure you are keeping your word and everything that you say

you're going to do do not lie to yourself it's the worst thing you can do But the last thing I want you to do is I want you to share this show with an athlete, a parent, to everybody you know. It doesn't matter to me. But just let us know what you think about it. Leave a five-star written review for me if we've earned it. And with that being said, guys, we'll chat with you next time. Peace. Southwest Florida is one of the most beautiful places on the planet to live.

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