Determined Society with Shawn French | Adversity & Mindset - Living the All-In Mindset: Navigating Hustle Culture, Family Involvement, and Health Strides with Rick Jordan

Episode Date: April 22, 2024

In this conversation, Shawn French and Rick Jordan discuss the toxicity of hustle culture and the importance of the all-in mindset. They emphasize the need to lead by example and involve family in the journey. They also discuss the seasons of life and the importance of striving for health rather than focusing solely on physical appearance. The conversation highlights the difference between 'can't' and 'don't' and the importance of taking control of what you can. They conclude by emphasizing the importance of consistency and growth. In this conversation, Shawn French and Rick Jordan discuss high performance habits, implementing good habits, building a business without outside investment, overcoming fear and self-doubt, putting goals in front of you, running towards something, believing in yourself, continuing to strive for more, advice for those struggling to believe in themselves, and visualizing success. Takeaways The all-in mindset is about giving everything you have on any given day. Hustle culture can be toxic and lead to burnout and feelings of inadequacy. Leading by example and involving family in your journey can have a positive impact on their lives. Striving for health is more important than focusing solely on physical appearance. There is a difference between 'can't' and 'don't' - focus on what you can control. Consistency and growth are key to long-term success. Implementing good habits is crucial for high performance. Building a business without outside investment is possible. Overcoming fear and self-doubt is essential for success. Putting goals in front of you helps pull you forward. Believing in yourself is key to achieving your goals. Continuing to strive for more is important for growth. Visualizing success can help you stay focused and motivated. Connect with Shawn: LinkMe- https://link.me/theshawnfrench   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Just know I'm a go for mine because I earned it. They watch and I know it's time. I confirmed it. What's up, everybody? Welcome back. I am Sean and I am your host. And today I have a definition of a self-made entrepreneur. He forged his success by going all in, not just only in business, but in his life as well.

He built a public company without any external financial help. And a lot of times, guys, when we're building companies, you hear people getting investments. man did it himself again the true definition of a self-made entrepreneur he is the host of all in podcast with rick jordan he's a badass keynote speaker an influential presence as a social media personality and listen to this he's a connoisseur a fine scotch rick what's up buddy welcome to the show what's shaking sean it's good to be here man dude hey i'm better than you man it's a snowstorm there and it's like it's hot here but it's windy we're okay i think i'll come down by you in a couple weeks. I'm trying to plan a trip with my kids.

Well, come on. A lot. Yeah. Yes. It's a time of year to do it. There's no hurricanes rolling through. You're good. You're fine. Right on. Yep. Yeah. So, dude, thanks for spending some time with me on a Friday afternoon. I know you literally had to drive through a snowstorm to get to your studio and do this with me. So I'm grateful, man. It's going to be a good time. Dude, I'm grateful to be here. Yeah. It's going to be a great time.

So, yeah, let's do. I always love conversation. Yes, good conversations. So, dude, I, I, I, I, I, I, I, I, I, I, I love. I love your motto, man, all in. I think a lot of times in life, people like to tip their toes in the water and see if it's cold, right? And if it's cold, they're like, oh, shit, man, I ain't doing that. But, you know, talk to the audience. You know, I gave you a brief little intro. Tell about your story and kind of how you went all in on yourself. Yeah, for sure. One of the questions I'll always get asked is what does Allen actually mean? You know, you're talking about the tiptoes getting in the water. I'm not a big fan of hustle culture.

And that's something that I've seen over the past couple decades. You know, it didn't just start to exist on Instagram here just in the past couple of years. It's always been around. If you look back to like the corporate people and those who have built these large things, it's like they go until they drop. And while sometimes I feel that way, it's like you can tend to, if you get into the toxic side of hustle culture, you can tend to start to,

feel like a failure and get depressed all the time because you start to feel, man, I'm not doing enough. So when I define all in, it's giving everything that you have on that day. It's doing everything you can today. There's some days, dude, I mean, I wake up. I feel great. I work out, you know, and it's like 100%. I got 100% to give today.

Which means if I give all of that that I have, that's awesome. I win the day. But there's some days people wake up like me, right? it's like, man, you know, I just, maybe I drink one too many glasses of scotch last night or yesterday was a super taxing day because like right now I just went public, right? I'm going through the first SEC audits. There's some taxing days, bro. Well, congrats on that, man. Thank you. Thank you. And I wake up and it's like, man, I got just, I feel like there's only 40% in the tank today. But when I, when I begin my day, if I give every bit of that 40% that I have,

that's still going all in for that day. Yeah, yeah. I like that, man. And again, like when I first started my journey in podcasting and entrepreneurship and then with my payroll company that I own, you know, you see everything on social media. And I think a lot of people fall victim to it, man, because like you said, it's been around for years. It's been around for years, but it's more prevalent now because of the access because of social media. And so you see these big, you know, these big entrepreneurs doing it.

And so everybody thinks like, well, that's what it looks like, right? because they don't have the point of reference. They work in a 9 to 5 job. They don't have that point of reference, right, to sit there and say, okay, it doesn't need to be like this. And quite honestly, if we just only have 40% of the tank, but we give 100% of it, that's going all in. Your 100% is not going to look the same every single day.

Let me ask you a question. Have you always been that way? Or was it like an evolution of just, you know, emotional maturity? Yeah, it's, I guess I had some good examples around me. You know, one, I always lean on. as my dad, and he passed when I was 16, but I got to see him showing up, you know, if this is a model of anything for me, you know, I was always involved in sports when I was young, you know, played baseball for nine years, was on a traveling team, made all-stars, got MVP, you know,

played soccer for years. It was every single game that I played or every, you know, band concert that I was in. I was in band in junior high, too, which is kind of weird now that I think back on it, every single one, my dad would show up, you know, and, you know, and, you know, and, you know, That's because he wanted it to be that way. That's what his version of success of a foundation of a family was to him. And that's, it's an amazing model to look back at. Now, today, do I do that? Do I show up to every single thing for my kids?

I don't. But at the same time, I start to pick and choose, and I still feel like I've built that foundational family presence for them as a father, just like my dad did, because I'm out doing some things that my dad didn't. You know, so while my dad was there 100% of how he could be, he was all in for me. I also know that I'm all in for my kids because I involve him in what I'm doing. You know, my oldest son has had conversations with billionaires, you know, when I've been at events. You know, even edits my show, no joke, right?

He's 16 now and he uses Adobe Premiere. He's been editing my show for two years. That's so awesome. Top 2% show and he's editing it. Yeah, yeah. I've had my daughter come with me to certain things, you know, my youngest son come with. I mean, my youngest son and my oldest son came with me to Funnel Hacking Live this past year. It's okay not to be perfect with finances.

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a free trial at lifelock.com slash podcast. Terms apply. Yeah. So, well, I was literally going through the documents for my, for my latest acquisition. I didn't, I wasn't in the conference. I was down there, I said hello to some friends like Dan Fleischman, uh, and just hanging out. They were in, like hearing Jocko talk on stage. That's insane. Coming out with all these amazing ideas. So it's like me, when I had that model of my dad being all in, it's like I couldn't be there and sit with them during that ClickFunnels event. However, I was able to involve them in my ecosystem in what I'm doing every single day.

Yeah. And for me, that's being all in for them in my way. I love that, you know, because that's leading by example, right? Because kids, lessons are caught, man. They're not taught. I mean, they're, they're sitting there. I think that was Beidros. When I interviewed Beidros in person in a studio,

which was an awesome experience, I believe it was him that said that. And I really thought about it. And I'm like, wow, you know, that's so true. Because we always look to our mentors to see what they're actually doing and matching it up with what they're saying. And so you bring your children along and them being able to have the opportunity to listen to these minds and these ideas of these people. It just is truly amazing, right? And guess what?

Guess what it does for the audience listening. It shows as kids what is possible. You know, they're not going to think small. Yeah, right on. My older two have been in TV studios with me. That's nuts. That's really cool, man. National media.

It's like, come on with, see what it's like. Yeah, it's pretty neat. You know, you also said something, too,

you back up to like, you know, your show being, you know, top 2%, like, you know, it's funny because I get it all the time.

You know, hey, who edits your show? You know, you're a top 2% podcast. I'm like, my friend Brad up in Algoni, New York, bro.

Yep. Well, how do you do your reals? I don't know, I just throw it together. And I, You know, do I want more production? Post production?

Absolutely. But there's time for that. But I mean, the bottom line is, is we all figured out. And it's so funny because it kind of matches, you know, you being self-made and me doing the things myself too and building everything on my own. I just, I just, I want to know what it's like because when when I'm way, way up here, I don't ever want to take the editor for granted. I don't want to take the scheduler for granted. I don't want to take anybody for granted. I want to know what they deal with on a daily basis

because I'm going to tell you right now me doing everything I am exhausted but again you're going all in and the one thing that I had to learn early on was not get caught up in the toxic you know just hustle culture I was working myself dude there's a point where I had to take time off I took four months off

I didn't record a show I didn't want to I just I said you know what screw this if I don't record another one I don't care yeah I feel you we've done some stuff like that too to where it's like it's it's not like we're just podcasters all day long or it's not like we're social media influencers all day long and this is something I've noticed with some of the other greats. I was with Dane Cook, David Meltzer, Dan again this past weekend, Austin Eccler, you know, from the Chargers.

Did you go to Vegas? Yeah, I was in Vegas. Yeah, I almost went to that. Dave's a good friend of mine. But while we were there, it's like I'm looking around and it's like that's awesome because I'm always invited to be a part of these things. you know, and be one of the influencers in the space to help some of the others and literally, like, sit at a table and just like coach them, you know, on the spot.

One thing I've noticed is that you and I, right, we have this thing, this very real thing that's, if you want to call it on the side, but it's almost like a mountain that we've built, you know, of actual, you want to call it the real business. You want to look at it that way. You know, for me, it's cybersecurity, right? for you. It's a payroll company. But then we want to share what we have with everybody we possibly can. It's the same way that I show up from my kids is the same way that you and I want to

show up for as many people as possible. True. And that hustle culture, right, that's, as we're talking about the toxicity of it, it's the worshipping of the grind, right? And putting that out front. It's like, listen, grinding sucks. There should be some times to where you absolutely, can have the right processes, people in place,

so that things are running like a smooth machine. It doesn't mean that you're not kicking ass, you know, you're not balls to the wall and sometimes that you're trying to make those breakthroughs. I mean, dude, leading up to my public offering to listing on OTC a couple months ago, that was a lot of hours, dude. In the final three weeks, a lot of meetings with lawyers and just trying to negotiate this stuff.

You know, there's probably like six times a deal fell through and then we put it back together. So it's You look back and it's grateful But it's like oh my God It's like I learned a lot It sucked to go through it It sucked to grind for like six weeks straight

But there's seasons of it right though Rick There's seasons of the grind And I think that's okay I think where people get stuck Don't worship it though Yeah hell no And dude I've done it I've been there I have

You know like do I wake up at 4 a.m. On the weekdays ago workout? Yeah because if I don't I freaking won't. It's not because I want to, you know, show myself getting into an ice bath and think that's fucking like

influencing people. Like that, no, I'm not doing that. I'm not that guy, right? I'm just going to go, I'm going to get my stuff done because I know if I don't, you know, once the kids get out of school, you know, it's game over. I'm exhausted. Dude, by the time dinner's

done, I have a young family. You know, I have a 10 and I have a 7 and a 5. And my 7 and 5 are girls. So dinner time is not chill. Like by the time dinner's done, man, I'm exhausted. I'm not going to the gym. I'm not going to the gym. Yep.

Right? But I think there's an important lesson. So I want to, I want to pause. And I want the audience to turn their attention to what they're thinking about right now. Because what we're talking about the hustle culture. Just pay close attention to guys, what you're feeling, you know, what your thoughts are and write them down. You know, and then ask yourself why you feel that way. Why do you feel if you do feel that you have to hustle, hustle, hustle.

hustle until you know you're to a bloody pulp and you don't have anything left for anybody else because the reality is if you're hustling that hard you are not taking care of yourself i don't care what you say so i love that we're having this conversation man i started doing some digging on you and uh i really enjoyed that's what i enjoyed i was like oh dude like this guy you know this guy and i are going to hit it off just fine because you know that is the toxicity in the hustle culture man it's just it's judgmental too yeah it very much is yeah and it becomes a competition and who the hell are you trying to compete with yeah when you're looking at others that are out there it's like oh you know what i'm so much better than that person because i'm grinding harder i'm hustling more

you know and i want to unpack that for a second you can you know because that that's not like the root cause of this stuff it's like those types of individuals where they're worshipping that and rightfully so as you said it it's like you did for a period of time i did for a period of time because it's almost like a phase that you have to go through as we're talking there's actually like canvases around the entire office here that have certain things on them you know that like motivational phrases that i've come up with or we took it from somewhere and i'm thinking right now i'm like i think there's one right outside the studio that says hustle all day every day and i think i'm going to rip that thing to shreds when we're done here because that was like left over from five years ago yeah

So as we're talking about, so it's like, we've been in that rut, if you want to call that, to where we worshipped the grind. And I know the root for me, which might be the root for a lot of people, is the needs for significance. And that's what kind of fuels that. And you can wrongfully worship that and think that that need for significance requires you to pretty much kill yourself for everything else that you're trying to get to. So good. So good. You know, and here's the other thing, too. You know, a lot of people, a lot of people that are in this hustle culture, they think

that they have to do it. They literally think they have to do it because they're leading. Guess where they're leading from? They're leading out of fear. Like they are wanting to hustle so hard because they're scared someone's going to beat them. Yeah. That's the competition. You got it.

Listen, like guys, I don't know any other way to say it. It's the only person you should be trying to get. It's cliche. I get it. But it's a cliche for a reason. The only person you should try to be beating is the dude you were yesterday. That's it. Right.

If you can get better every single day, learn something about yourself and about your business, then how is that a loss? Yeah. Bingo. You know, it's hard, though. And I get it because I see it all the time. You know, it's waking up at 245. You know, I've gotten five workouts in the day. I'm like, how miserable are you?

You. I'm a joke. And here's me, it's like, you know, it might be a little more than often. I mean, that it should. But here's me, it's like, hey, I'm eating a donut today while you're working out. Yeah. You know? Dude, it's crazy.

It's crazy. It's crazy. It's crazy. It's crazy. It's crazy. Four five times a week. Right? But it's like, today it's like, that's your fifth workout already.

What the hell are you doing? Dude, it's nuts. And there's some people that do it. Yeah. There's literally, there's literally people that are that obsessed with it that think that. And there's another culture here that, and then we can talk about this. It's kind of. in a in a tangent but i like bringing things up as they come to my mind is there's a lot of people

that feel that if you're not peeled up then you are not disciplined and you are not successful and you can't and you are a terrible terrible influence on your children if you are not peeled up and for those of you listening peeled up means diced up cut i just don't think that's reality man it can't be i mean i'm not exactly one for the dad bod at the same thing time. No, me neither, man. But there's a, there's a middle ground and I'm comfortable at that where I am. Yeah. Because I mean, I can do this, right? And I've got pretty great guns. Yeah, I work on these. I don't have a six pack. You know, I've got some great definition around my abs, but I don't have really any desire because I've got a lot of time that I put in as long as I feel good

about it, you know, and I know what that looks like now for me. If I go two weeks without working out, I actually start to mentally suffer, not physically. Oh, God, I don't even give me, oh, yeah. Yeah, it's more mental than it is physical. The physical is almost like a byproduct of how you're thinking about yourself. Yeah, so it's the consistency that you're able to put in, the discipline that you're able to put in. And for me, that with fitness, with staying, I shouldn't even call it fitness. I should just call it being healthy, you know, or striving for health.

Yeah. I like that. That just came out. I've never called it that before. You ever say something like, that was some really good shit. I'm going to... Yeah, well, it's recorded, so you'll never forget it. That's good.

I'm actually like even talking to myself on this. No joke. Same. It's a... I'm striving for health. And health, for me, is consistency and discipline. And that will create what I want for me. It'll create the way that I want to look. It'll create the way that I want to feel.

It'll create the way that I portray myself to everybody else around me. Yeah, it's a byproduct, right? How you look in the mirror or in a bathing suit. or whatever, you know, how you look naked is, is literally a byproduct of all these other things. And we're talking about striving for health, right? People think looking great's the important part, which I agree. Like, you want to look good in your clothes. You want, it gives you some confidence and you know and all that kind of stuff.

And you're walking around, feel great, feel strong, feel tall. But like a couple years ago, I had a scare where my liver enzymes were really high. And I went through like these ultrasounds, cat scans, cat, you know, MRI. MRI with contrast, cat scan with contrast, like transjugular liver biopsy. And I was scared because they were searching to see if I had liver cancer or if something was going on in that upper right quadrant of my abdomen. And right then and there, you're not thinking about how you look. You're thinking about am I going to live for my kids.

And I'm going to tell you something. Those moments right there come up for me every single year as I go in to get my regular checkup. You know, I had mine, I had my ultrasound yesterday. Perfect. Liver looks great. Gallbladder is great. Everything's great.

But those moments when I'm sitting there and, you know, the nice young ladies, you know, doing the ultrasound on me, I'm thinking, man, what if? What if you get that pit and get that lump in your throat and you know you got three beautiful children. I do, right? You have your children too. And it's like, wait a second. The most important thing is my health. Health is wealth. And so those you that are listening, they're just worried about what you look like.

It's so much more than that. And we would all be in much better shape physically if we led with that. I'm doing this because I love myself, not that I hate myself. Because a lot of fitness is that right now, right? Shaming yourself. I hate the way I look. This is. I mean, and really, we should work out.

We should exercise because we love ourselves. Should be a form of that. That's real self-care. Yeah. not shaming yourself because you got a couple extra pounds. I've been there. I'm done with that. I'm done with it.

Right. But again, to your point, striving for health, man. Like that right there, having that perspective is so important. That's beautiful. I hope that you can stay and I can stay in that mindset for a while. Me too. If we can be real, have some real talk with everybody who's listening. And this is maybe one of those moments, right?

everyone who's listening, please ponder this. Because it's just like there's seasons for the grind, for the hustle. You know, because while we're not going to worship that, there's also seasons that they just come around to where things can get really heavy. And while you're striving for health, you know, it's like the mindset in that is like, yeah, we're going to stay disciplined, we're going to stay consistent. There's still things in life that just happened.

And, you know, I think it's Tony Rob. that says, right, life is happening for you, not to you. And I believe that to a certain extent. And going through what I have gone through with my dad, passing when I was 16, it's like, sure, you could pull out all the good things and I'm grateful for that. You know, like the accelerated emotional maturity. There's certain things that fortified things of my character and my value system

in a very positive way. But at the same time, I lost my freaking day. dad, dude. Straight up, bro. You know, and it's like, that's not something that I ever looked at as happening for me. You know, he had leukemia, something that he didn't cause, it was a genetic thing,

it's a chromosome flip at conception is the kind that he had. Wow. Yeah, and it didn't, that kind like stays dormant until your mid-40s, which is when it attacked him. And so you look at that, it's like, there is stuff that's going to hit you that you will never

expect, you know, because a lot of people like, oh, you can control everything, right, around you. It's all up to you. And it's like, are you kidding me? It's like, how much of that is. And this is coming back to like that unhealthy space and it's the same scenarios I'm getting at like worshiping the hustle, right? It's like worshipping your own ego in that case. Fitness can be worshipping your own ego. Negative talk, negative self-talk is at its core an ego problem. Because it's completely focusing on you and what your problems are. Just like, you know, know, there's no, you know, if you're saying, oh, I can control all this stuff.

You know, I created this. Well, some things, probably not. It just actually happened to you. Maybe not for you. There's a difference on what you can do with it afterwards. Absolutely. Southwest Florida is one of the most beautiful places on the planet to live. For those of you that are thinking of moving from other states to come to Florida, or even

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Feeling like I didn't belong on the field with my teammates. But it doesn't have to stay that way. I used to compare myself to everyone around me. I thought that no matter how hard I worked, I'd never be as good as the other guys. It killed myself, belief. I now help athletes develop an elite mindset, so comparison no longer controls them. We teach techniques to cut out the negative self-talk and unlock the full potential. Imagine stepping into the box when it counts the most and feeling totally confident in your ability,

feeling invincible instead of insecure, ready to seize the opportunity instead of shrinking. from it. That's the mindset I help athletes develop. Don't waste another minute on comparison and self-doubt. Take control of your mindset and become the confident, unstoppable competitor you were meant to be. The end more comment below to get started with Edge and transform your mental game. You know, I agree with that, Rick, and it's a very unpopular take. It is, I mean, like, you know, we've been in rooms, man. We know how it is. We go out there and say that, people are going to look at us like, you're out of alignment. Yeah. You are, you're, it's dis-ease. Break down the word disease. Dis-ease. You're out of ease. You are out of alignment. It's like, save it. I think I'm more appease, bro, the way that we're thinking. Yeah, I'm like, exactly. I mean, for me, and to your point, I hope I say in this, in this mindset for as long as possible, right? Because I want to be healthy. I want to know that I'm good, but I also don't want to spoon-feed myself a bunch of bullshit, Rick. I really. I really.

you don't man you know to your point like your dad passing away didn't happen for you that's an unfortunate event my me not knowing my biological father because he left when i see that didn't happen for me now you know was he a great guy i don't know maybe you know i'm not saying he's bad you know not at all right but like the bottom line is that hurt you know i had issues growing up because of that and insecurities and abandonment issues right right Right. Like, that didn't happen for me. You know?

And so, like, I just wish that people could understand the difference. Like, because of this, something great will happen. Maybe, maybe not. I don't know. I don't know the answer, man. All I know is I'm going to try to control what I can every day. Yeah, you got it. Well, that comes back to being all in.

All in. You know, everything that you actually can do, you know, and I'm not a, I'm not one that. I like the word can because can is a word of possibilities. Mm-hmm. Right? I don't like its opposite. I don't like the word can't. I rarely will ever use the word can't.

Unless it's something that might be physically limiting, right? Like, I can't be as good of a ball player as Michael Jordan. No, zero. I don't have the genetics, right? It's just not there. But most of the stuff in life, that word can't doesn't necessarily apply. Where it's, you know, and this is on another canvas. It's here, too.

it's like it's really you should say I don't or I won't. Or about willing to, right? Exactly. Yep. So when you're talking about controlling what you can, right? There's some things as we're talking that you absolutely cannot control, period. And that word applies to there. But the other things you don't or you won't for specific reasons.

And when you have that awareness, it starts to empower you even more. And then you can actually stop worshipping the grind. And you can stop looking at yourself, you know, with an ego problem because you're actually taking control of your own mindset and your own direction in life. You know, it's interesting because I'm sitting here listening and I'm thinking about just, you know, I cut my teeth in outside sales, right? Yeah. You know, selling payroll for paychecks way back in the day.

And there was a difference when I was doing really, really well and when I really wasn't when, let's say I had a really big January because that's the, that's the month, man. Everybody switches payroll in January. It's easy. Well, yeah. No wages. You're 941s. Yeah.

Yeah. None of that stuff. No R2. Like nothing. Just like, hey, void a check and you got your, your, you know,

W4's, you know, direct deposit info, everything. It's super simple. It's cut, dry. But then everybody tells yourself like,

well, February is going to be slow. Well, is February really slow? Or did I back off of it? Because I was tired. Right? And so what we have to look at is,

when things are not happening in our career, in sales or whatever. Is it really, is it really an external problem? or is it something that we can control? You know, because I look at it and I go, well, if I go out there and I make 15 sales calls a day, that's compounded interest. Yeah, yeah. I'm going to sell more than anybody.

And that's the way it was back in the day when I was with paychecks because I just wouldn't stop. I would do more from 9 in the morning to 2 p.m. before I wouldn't got my kids than anybody could do in a 9-hour day. And I was out, right? I hustled in that time for him, but then I was out. right and you know so like to me it's just it's more like to ponder for those of you're listening pondering what you think you can't do is like can you can you not do it or is it you're not willing to pay the price to do and I'm not talking about hustle culture I'm just talking about there's certain tasks that you have to do on an everyday basis it's the effort it comes back

to being all in right if you if you have that 100% to give today and you you you gave 50% you know that's that's that's not all in dude that's lazy Yeah, that's that Won't or Don't that I'm talking about Because you absolutely could have done more On that day You absolutely could have done more in that month As you're talking about when I love sales dude

I love talking about it yeah Because there's so much that's a That's controllable on the part of the rep side You know versus the actual prospect And that's when we you know Because it's easy to dish off But then it's like victimhood becomes a problem of ego You know because it's like oh no

You know what the it was them. They didn't call me back, you know? And it's like, or, you know, they decided to put this on hold for another three months. Or like you're saying, it's February, you know, they're not going to want to. They start to come up with all these reasons, right? Why it could never happen. But then that, that translates into actions and behaviors. So, okay, well, you know, even though I've got the time, I could make another 100 dials today. But I'm not going to because I think that they're just not going to answer, they're not going to go for it because it's February and you're trying to sell payroll. It's these self-limiting beliefs and self-limiting beliefs.

What does it come back to? Dude, it's ego. Absolutely. The ego wants what it wants when it wants it, man. And you know, it's funny because you're talking about that, you know, not making 100, 100 extra dials. It's also selfish. Because let's think about this, right?

So those you listen, and if you know you have certain things you need to do, you need to make $25. dials. I don't care if it's 10 dials and you make nine. It's selfish because you're worried about you. Right. And that 10th call, you could have changed someone's life. Could have changed someone's business. You owe it. You owe it to the universe to make that call. Because you don't know where you're going to end up. Like, dude, I don't know where I'm going to end up daily. And to be quite honest with you, I have a plan. Of course I have a plan. You know, but then, you know, it wasn't a part of my plan for C Rock and Todd to reach out to me like after a year.

and here you are. Yeah. You know, and I now have this great connection with you. Like you, if you don't put yourself in the arena, then you don't, your network doesn't grow.

Yeah. Right. And that's the thing. It's like, you know, that constant, it's the inertia, right?

You have to keep going. Even if it's a little bit. Even if it's a little bit. Like we said, that's, that's going all in. And I think this was like a bookend. Where do we go from here?

I don't know, dude. I don't, I don't know. It's like, you know, when you, when you have such concise,

conversation and you and you and you and you give so much value in such a quick period of time it's like where do you go it's really funny beforehand you're like if i have a mic hog and i'm thinking in my head it's like man i tend to talk a lot but it's a you're not dude it's a different vibe in our energy because it's a complete two-way conversation and yeah everything between that we've said and i think there's so you know if you're listening go back and like take some sound bites out of this because i don't know if you do this i didn't look at if you cut things into chapters or not but this has been such a flow of a conversation. You know,

and it's, it's almost like stepping through. I think what those might need to look at for this coming year. Everybody's listening. It's like, this is like a checkpoint. It should be. Conversation is,

yeah. I just give the title to the show. I don't know, maybe. Well, I didn't, hey, we could talk about that offline.

What are we going to name it, right? Point. But you know, you know, here's the thing, dude, like, when we talk about the flow of conversation and how,

how we want things to go. I want to take the time because you're right. Where do we go from here? But I think what would be great is to kind of talk about some, maybe some high performance habits that have helped you that, you know, scheduling your day. So that way,

when you wake up in the morning, you can go out there and impact your day because the biggest problem. A lot of people don't do, not because they don't want to, not because they don't know how, not because they're not driven or motivated. It's because they failed the plan. And if you,

hey, piss poor preparation prevents problems, bro. Yeah, right on. Period. Yep. Let's talk about that. Let's talk about that. You know what I mean?

You just went public. Again, congratulations. There's a lot of big habits, like really good habits that you displayed on a daily basis for you and infused into your culture in order to get there, right? Let's break it down for the listeners right now. What can they do to start implementing good habits into their days so they feel more prepared? Yeah, for sure. There's a, some of it's what we talked to. about a little bit. But if you, you know, we started out the conversation. You know, I think you

asked what my story was and I don't even think we got there. But it's, okay, I've got an eight minute origin story about myself. I'm sorry. You can go watch that short, that short film. Yeah, link will be in the bio. Yeah, right on. Getting to that point, because you reference self-made, right? And how I did this and I didn't take in any outside money to get to this point. You know, the first dollars that I actually took in was through a regulation, a public offering. And for those who don't know, a reg A is, if you want to look at it's like a micro IPO, it's a method where a private company can sell shares to the public under SEC guidelines. So it's something that was put back in place by President Obama.

And then some restrictions were removed by President Trump, but like open up the floodgates for this kind of program. It's pretty cool as far as conceptually. Prior to that, you're right, there was nothing that I took in from investors to get to the point to where it was even the first acquisition we did completely with debt without any investors on the outside. Wow. And even though I tried to get investors on board for that because, I mean, first acquisition, it's not like go bigger, go home, right? For me, that's what it was. It was the $6.6 million acquisition.

Wow. And it was actually bigger than the revenue that we were doing by a bit at that current point in time. When I couldn't get investors on, you know, and we're talking about what does that mean for everybody else? And it's like you needed the proof of concept first. Will this actually work? And that's one thing that I discovered. But in the process of doing that and getting people, it's like, I could have looked around and with the team that's like, where do we go, Rick? What do we do?

You know, because I'm like, whatever, we'll fucking do it ourselves. Yeah, figure it out. Exactly. That was a decision point for me. It's like, I'm not going to stop. It might look different than what I thought it was going to look like. And that's okay. So it's not like I didn't entertain the outside to try to bring some cash in, but it was to grow, right? It was to put towards an asset. I'm using cash to buy assets to produce more cash. It's a simple concept. And at least I thought I was very articulate. I've been using that phrase forever, but so like, well, I don't know, you know. But it's like an analogy where it's almost like, like the plane is sitting there on the tarmac, right? Brand new prototype. And you finally get the engines attached, but people are still looking around. It's like,

but wait a second, you know, look at that. They still don't have the roof on. You know, that thing's never going to fly. Or, you know, that the flaps,

you know, it looks like they're having some issues with the flaps. That thing's never going to be able to stay level. You know, and they'll keep saying this. As you keep building that plane, you know, people are going to onlook and tell,

you, it's like, it's never going to fly. I can't express enough how much I heard that. And how many people say, I would want your project, you know, all of the negativity surrounding it. And it comes back to what you said earlier on is that it's the fear. You know, it's a, I wasn't letting fear stop me because I believe if you're allowing fear to stop you, there's no way you're all in. You're holding back, you know, even if it's at 80%, you might be given like 37% that day because fear has now taken up the remaining half of what you were able to do that day. It set up shop in that other part of your energy and efforts today. You know, fear, loathing, self-doubt.

They're all in the same category as far as that goes. But as long as you continue to move forward and you're talking about disciplines, that was your basic question. What I do to help me move forward is to place things in front of me. So people are like, you know, push harder, push harder. What helps me out a ton, a discipline for me is to put something out in front of me in a timeline. something that's scheduled, that's a commitment. And it's not just to myself, it's to a bunch of other people to where if we don't make that,

it's not even just a reputation thing. It's just that has real life consequences. So instead of trying to push myself forward step by step, I put something in front of me that will pull me forward into that moment. So when I came to all of this, it's like, well, whatever. If I find an acquisition, if I get in that my first acquisition, I don't have the money yet lined up. But if I get an acquisition under LOI, someone agrees to it,

we're just going to keep moving forward. And then it's like all of a sudden my actions, my behaviors start to catch up. Yep. Because this one event, like this closing, this one event is actually pulling me towards it. And now you're able to think clearer. These are the disciplines, right?

Putting that thing in front of you so it pulls you. You're able to think clear about what you need to do every single day in order to make that the reality that you're going after. It's almost like forming already. Don't put things in life to push you forward. Put things ahead of you in life to pull you forward. I always believe you should be running towards something. Yeah.

Right. There should be nothing behind you that you're running from or pushing you. Agreed. Because that becomes despair. That becomes you become desperate, right? Forced. Yeah. Yeah.

I mean, it's crazy. It's, The one thing I love about what you're talking about, put something in front of me. You talked about not, and I want the audience to really, here's your warning. Literally dial in on this. Write this down and rewind it and listen to it again. When you were talking about putting something in front of you, it wasn't a personal goal. No.

It was other people. It was other people. When you put others in front of you, when you put others at the, like, the very horizon of where you're going, you're always going to be driven to get there and get better because you want to help others. You want others' lives to be better. Yeah, do you benefit from it? Absolutely. We all do.

But the bottom line is if we lead with, you know, our selfishness, it doesn't really work, right? But if we lead with other people. Yeah. Yeah, and that's the secret. That's where it always has to be. And then you get to the point. It sure is because especially with that self-talk, you know, it's like even as you finally build that plane and all the pieces are in place.

They're still saying, you know, even when it's like lined up on the run, right, ready for its maiden flight, like, oh, that's still never going to fly. Yeah. Even after you take off, dude. Even after you're like 5,000 feet in the air because you're still ascending, like, uh, you know what? I think that flap's still going to fall off. Something's going to happen. Yep.

It's never until you're at cruising altitude to where the like, it's a complete reversal of what it's like, oh yeah, I always believed in. you. Yeah. Oh, dude. It's so funny, man, because I, you gave that analogy about the plane, the, the, the, the, the, the, the top of the, the roof of the plane. Like, I feel like I've been told that. Yeah. I feel like, you know, just like you, like it's not going to work, man. Hey, Sean, it's not going to work. You know, you're not on brand with us. We're going to go with something. We need to go somebody else that has a bit more of a following and engagement. Like, have you paid attention? Like, what are we talking about here? And it's personal, right? It's

personal. But at the same time, it's like, I take those moments and I say, okay, you're not believing in me. You don't think my plane's going to fly. I'm already flying. You don't even understand it, right? Because you don't know where I'm going. So you don't know where I'm at my progression. Like I feel like I'm at that 5,000 foot right now. Yeah. I feel like I'm right there and I'm shaky and people are watching some bitch is going to fall out of the sky. Yep. They're going to be watching a very long time. Yeah, you got it. Because there's too many lives to impact way too many lives way too many entrepreneurs to help way too many athletes to help way too many conversations like this to be had that that shed light into the world no we're we're not

we're not coming down but i get it man that analogy you made like i feel i feel it you know and it's so funny because you look back over your progression of what you built it's like people think that you know okay you you haven't you're public now the struggle's over No, no, no. Tomorrow you're going to wake up and you're going to say, what now? Yeah. What now? What now? And then there's a new finish line. There's a new wall to break through, right? And that's a great thing to have. You know what I'm saying? So you don't want to get still. You don't want to get stagnant. But it, but it's something, you know, we're always looking to soup that plane up a little bit.

Yeah, right? To fly further and fly higher. And I just don't, you know, it's crazy, man. And for those that aren't into taking risks and aren't into entrepreneurship, they look at us like we've got three heads. Oh, for sure. Well, that's because we'll take the plane, you know, and it's not completely finished, but we'll try the prototype of flight before everything's even on it. That's so funny you say that. It's so funny you say that. I've said this a thousand times and like I think people miss it. But I literally, I started my podcast on an iPhone in my SUV talking like this.

And I finally figured out, oh, if I, if I do not disturb, my wife can't get through. I'm trying to do show notes or I'm trying to record. It's like, and I thought I was like super important. Hey, I'm doing a podcast. I'm like, stop. Stop calling me. And I'm like in my car like an idiot, right? You know what I mean?

And it's so funny. Like that right there. Like everybody looked at that plane. Like that thing ain't going to take off. Yeah. And then it was a goofy sign in the background. Then it was this. And then it's like, we're working.

on getting an actual studio out of the house to where I can actually have people like you come in and do an in person, completely different energy. We're going to have to do that. Dude, I'm in. Yeah. You know, but like that right there, do. Like, that right there, do like you can sit and I'll come up there. Yeah, absolutely. I'd love to come up there. But yeah, in the summer, please. Yeah, absolutely. We'll do it the summer. I'll come up there the summer. We'll hang out and we'll record, you know, and, you know, we'll do some, we'll do a fun collaboration. But, uh, yeah, you ain't get me up there in the cold, bro. No way. Don't. I'll come to me. during these months.

Oh, man. Well, look, dude, you know, while we're talking about planes, let's land it. Okay, because I think we've given the audience some amazing value today. But in finishing up, what would be the one piece of advice that you would give them right now if they're struggling, believe in themselves? Wow. Yeah. Put those things in front of you to pull you. Because when you create that, it's a mental thing because it puts you, people talk about visualization all the time.

You know, this is probably one of the best tools because sometimes it's like I can think of individual things that I want, right? but when I sit down and I close my eyes and I can see myself in the middle, this is how I know it's like right for me too. If I can see myself in the middle of that scenario. If I will close my eyes and that, I won't put it up on a board or anything, but if I, like if it's going public as an example, right?

If I can see myself, which is what I did, because I knew it was a NASDAQ right away, ringing the bell. Everybody thinks there's like streamers and everything right away. No, for us it's OTC first and then we'll uplift. Yeah. That's the intention.

And I'm sitting there. it's like, okay, well, I could see like the stock graph. You know, and that's what I can, I'm like, all right, this is for me. You know, so then I started putting those things in front of me and committing myself to it. So then it wasn't even a matter of whether I believed in myself or not. It's just because I put those things in front of me. It's like, well, that's my desired end state. I have no choice but to get there.

Exactly. Depending on whatever day I have, it's a good day, bad day doesn't matter. I'm still going to get there. Man, it's so funny because I'll give you this and then we'll tell everybody where they can find you is I can already see vividly who I'm interviewing, where I'm at. Yeah. It doesn't matter if it's a professional athlete. It doesn't, a former athlete and entrepreneur, I see it. I already see it.

I already know where I'm going. Right. And if you can be clear on that, everybody listening, then you're going to be all right. Yeah, right. If you dodge yourself for one second. Like you're the one person. You're the only person that is going to believe in you 110%. You got to stay on your own side.

You can't allow somebody else's limiting beliefs be bestowed upon you for you to question you, right? Know where you're going. Be clear on that. And you will start to make moves and decisions that support that end game, right? So, dude, thank you so much, man. Thank you for, I'm touched by this interview. Like this has been a really cool conversation, dude. Like really cool.

I love it. You know, so we can, I'm going to link everything to you, but why don't you tell the audience where they can find you on social media and all that good stuff. Instagram I'm most active on at Mr. Rick Jordan. And other than that, website, Rickjordan.TV, but Instagram first and foremost, I'm still on my DMs personally all the time. Yeah, me too. Yeah.

Yeah. Yeah. Yeah. Yeah. I'm, I'm going to go on there and hit you up, man. Yeah, please. Absolutely. We'll connect there and a lot of fun things left.

But dude, just thank you again, man. Have a wonderful, wonderful rest of your Friday. Great weekend. And be safe driving home in that snow place. Thanks, yep, for sure. All right, my guy. Hey, guys, until next time, stay determined and share this show with everybody you know. All right.

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The nightmare feeling like you'll never measure out of constant second-guessing and sense. self-doubt. It eats away at you and destroys your confidence. I've been there too. Feeling like I didn't belong on the field with my teammates, but it doesn't have to stay that way. I used to compare myself to everyone around me. I thought that no matter how hard I work, I'd never be as good as the other guys. It killed myself, but I now help athletes develop an elite mindset, so comparison no longer controls them. We teach techniques to cut out the negative self-talk and unlock for full potential. Imagine stepping into the box when it counts. the most and feeling totally confident in your ability feeling invincible instead of

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